SCORE – Eastern Central Iowa

• Profitable: greater revenue than expense

• Consistent success: not a one-year wonder

• Effectively connected with the market

PEOPLE KNOW

ABOUT OUR

PRODUCT/SERVICE

AND ARE WILLING

TO BUY IT

WE CAN SELL OUR

PRODUCT/SERVICE

FOR A PROFIT

ALLOWS US TO

THRIVE

WE’VE GOT A

PRODUCT/SERVICE

THAT WILL BENEFIT

CUSTOMERS

WE CAN PRODUCE

AND DELIVER OUR

PRODUCT/SERVICE

CONNECTION Our Company The Market

Your place in the market

How you stack up with the competition

Your customers

This Photo by Unknown Author is licensed under CC BY-NC-ND

Messages

Communications Channels

Frequency of message delivery

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Web x x x x x x x x x x x x

Direct Mail x x x x

Trade Show x

Email Blast x x x x x x

Personal Visits

x x x

The Budget

Item Cost Frequency Total

Web $150/mo 12 months $600

Direct Mail $1000 per mailing

4 mailings $4,000

Trade Show

$7500 once $7,500

Email Blast

$50 per blast

6 blasts $300

Personal visits

$1,200 per visit

3 visits $3,600

TOTAL $16,000

Item $ (in 000’s) % of Revenue

Gross Revenue $1,200

Costs of Goods Sold

$1,000 83%

Overhead Expense

$120 60%

Marketing $16 1.3%

Net Income $80 6.7%