Exhibit A

REQUEST FOR PROPOSALS

FOR MARKETING RELATED CONSULTING SERVICES

DATE ISSUED: Wednesday, February 27, 2019

DATE DUE: 3:00 p.m. PST, Friday, March 8, 2019

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REQUEST FOR PROPOSALSMARKETING RELATED CONSULTING SERVICES

1. SCOPE OF SERVICESThe Yolo County Transportation District (YCTD) is seeking to award a professional services purchase order for marketing related services. A Scope of Work is included in the RFP Quotation Form, Exhibit C.

2. PROPOSAL DUE DATEOne (1) electronic copy of your sealed, written proposal must be received by YCTD's Executive Director at tbassett@yctd.org, or at Administrative Office, 350 Industrial Way, Woodland, California 95776 by 4:00 p.m. Friday, March 8, 2019 to the attention of Terry Bassett, Executive Director, titled “2019 Marketing Services Proposal For YCTD”.

Proposals received after the time or at any place other than stated herein will not be accepted, unless the Executive Director extends the deadline in writing. Postmarks are not an acceptable substitution for submittal by the required deadline. Proposals shall be prepared, presented and negotiated at the sole cost of the Proposer.

3. WITHDRAWAL OF PROPOSALSubmission of a proposal shall constitute a firm offer to YCTD for ninety (90) days from the deadline for receipt of proposals. A proposer may withdraw its proposal any time before the date and time when proposals are due, without prejudice, by submitting a signed, written mailed, or emailed, request for its withdrawal to Terry Bassett, Executive Director, Yolo County Transportation District, 350 Industrial Way, Woodland, CA 95776, Email: tbassett@yctd.org. Requests for withdrawal of proposal made by phone will not be accepted.

4. TERMThe purchase order to provide a marketing services will be valid for 12 months from the execution date, unless terminated earlier in accordance with the agreement for professional services.

5. PROPOSAL CONTENTProposals must be typed and must address each item below. Proposals must be in sufficient detail to permit evaluation and demonstrate ability to meet the requirements of this RFP. Proposals that do not include all the required information and fully completed proposal forms may be rejected as non-responsive. Proposers must submit their proposals in accordance with the following:

A. Cover Letter (Two pages maximum) The cover letter should summarize the major points contained in the proposal, and should be signed by a representative of the firm with the authority to negotiate and bind the firm.

B. Technical Proposal 1. Proposer shall address each of the tasks and deliverables as presented in the Quotation Form and provide a

tentative implementation plan.2. Proposed modifications, if any, to the tasks and/or deliverables shall be accompanied by sufficient

explanation/justification for the proposed modifications.3. Each Proposer shall provide a summary statement outlining the organization’s history and experience,

including experience of personnel proposed to perform the work. Such statement shall include any

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subcontractors that are included in the proposal. PDFs of products produced by the Proposer and subconsultants to other transit related entities shall also be provided.

4. Each Proposer shall provide information and location of its office(s) from which the Proposer will be conducting and supporting services on behalf of YCTD.

5. A minimum of three (3) references receiving similar transit related marketing services from Proposer and subcontractors, including name, address, telephone number and contact person.

C. Cost Proposal The budget for the 2019 Marketing Related Consulting Services for YCTD is $35,000. The firm shall include a complete cost proposal with all tasks, deliverables, and quantities indicated on the RFP quotation form, which is attached. Cost proposal shall include rates per hour for all key personnel (including proposed subconsultants) and overhead (if any) by task/deliverable.

D. Other Required Forms and Certification Proposals must also be accompanied by the following documents, which are included in this RFP. Proposals that are not accompanied by these completed documents may be rejected as nonresponsive.

1. Disadvantaged Business Enterprise (DBE) Forms-List prime and subconsultants2. Restrictions on Lobbying Certification3. Worker’s Compensation Certificate4. Federal Clauses

6. SELECTION CRITERIAYCTD’s Executive Director will evaluate proposals submitted which are deemed to be responsive to this RFP. Award will be made on a “best value” basis, taking into account the following:

1. Technical & Written ProposalProposed Approach, Work/Task Plan and Schedule, Project Deliverables…..……………….. 25 pointsQualifications/Experience/References, Products, Review of Consultant, Subcontractors……. 25 points

2. Cost Proposal (including an assessment of the number of hours, unit rates, skill levels and overall costs)….........................................................................................………………………… 50 points

Proposal Total.........................................................................................………………………... 100 points

7. PURCHASE ORDER FOR PROFESSIONAL SERVICESThe firm selected by YCTD to provide the services outlined in this RFP will be required to execute a Purchase Order with YCTD. If a Proposer desires any additions, deletions or modifications to the form of purchase order, they must be submitted with the proposal. With the exception of any such additions, deletions, and modifications, the Proposer will, by making a proposal, be deemed to have accepted the form of Purchase Order. No requests for modifications will be accepted unless such requests were submitted with the proposal and agreed to by the Executive Director in writing.

8. DISADVANTAGED BUSINESS ENTERPRISESYCTD, as a recipient of federal financial assistance from the Federal Transit Administration (FTA) is committed to and has adopted a DBE Program in accordance with federal Regulations 49 CFR Part 26 issued by the U.S. Department of Transportation (DOT).

It is YCTD’s policy to ensure nondiscrimination in the award and administration of all contracts and to create a level playing field on which Disadvantaged Business Enterprises (DBE’s) can compete fairly for contracts and subcontracts relating to YCTD’s construction, procurement and professional services activities. To this end, YCTD has developed

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procedures to remove barriers to DBE participation in the proposal and award process and to assist DBE’s to develop and compete successfully outside of the DBE Program. In connection with the performance of this contract, the Consultant will cooperate with YCTD in meeting these commitments and objectives.

The Consultant is required to make the following assurance in its agreement with YCTD and to include this assurance in any agreements it makes with subconsultants in the performance of this purchase order:

The Consultant (and any subconsultants) shall not discriminate on the basis of race, color, national origin, or sex in the performance of this contract. The Consultant (and any subconsultants) shall carry out applicable requirements of YCTD’s DBE Program. Failure by the Consultant (and any subconsultants) to carry out these requirements is a material breach of this contract, which may result in the termination of this contract or such other remedy, as YCTD deems appropriate.

By submitting a proposal, the Consultant is deemed to have made the foregoing assurance and to be bound by its terms. YCTD reserves the right to request additional information regarding DBE participation in this Contract.

A completed and signed List of Prime Consultant and Subconsultants/Suppliers form must be submitted with the proposal. This form includes information about the Proposer and all subconsultants/suppliers that provided a bid, quote or proposal for this contract.

Any Proposer who would like additional information regarding DBE participation on this contract or YCTD's DBE Program may contact Jose Perez, Deputy Director of Operations, Planning and Special Projects, at 350 Industrial Way, Woodland, California 95776, (530) 402-2830.

9. ATTACHMENTS AND RFP EXHIBITSo Exhibit A, Request for Proposalso Exhibit B, Proposal Cover Letter, Technical Proposal, Experience, References, PDF Exampleso Exhibit C, Proposal Form, including Scope of Worko Exhibit D, Firm Profile Formo Exhibit E, Listing of Subconsultants and DBE Participationo Exhibit F, Lobbying Restrictions Certificationo Exhibit G, Workers’ Compensation Certificateo Exhibit H, Federal Clauses

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EXHIBIT BPROPOSAL COVER LETTER,

TECHNICAL PROPOSAL, EXPERIENCE,REFERENCES, PDF EXAMPLES

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EXHIBIT CPROPOSAL QUOTATION FORM

(Complete, sign and attach 2-Page Excel Spreadsheet)

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EXHIBIT DFIRM PROFILE FORM

Having examined the RFP documents referred to above and all conditions affecting the work, the undersigned Proposer hereby proposes and agrees to furnish all labor, materials, equipment, insurance and any other services, including all costs and expenses associated herewith, which are necessary for the completion of the work for a Comprehensive Operational Analysis.Company Name:

Submittal Date:

Name of Proposer:

Business Address:

Telephone Number: ______________________ Fax Number:

Contact Person: _________________________ Email:

General

1. The Proposer understands that any clarification made to this proposal form other than that requested, may render the proposal unresponsive.

2. The Proposer understands that YCTD reserves the right to reject any or all proposals or to waive any informality or technicality in any proposal in the interest of YCTD.

3. The Proposer shall ensure that all of the following submissions have been included:

o Exhibit A, Request for Proposalso Exhibit B, Proposal Cover Letter, Technical Proposal, Experience, References, PDF Exampleso Exhibit C, Proposal Form, including Scope of Worko Exhibit D, Firm Profile Formo Exhibit E, Listing of Prime, Subcontractors and DBE Participationo Exhibit F, Lobbying Restrictions Certificationo Exhibit G, Workers’ Compensation Certificateo Exhibit H, Federal Clauses

FIRM PROPOSAL Note that all proposals shall remain in effect for ninety (90) days from the deadline for proposals to be submitted and may not be withdrawn.

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EXHIBIT ELISTING OF PRIME, SUBCONTRACTORS AND DBE PARTICIPATON

The Consultant declares that it has contacted the subconsultants listed below, and has made arrangements covering hourly rates and other terms which may materially affect the Agreement, contingent upon successfully entering into a contract with

YCTD, with the following subcontractors:

Name/Address of Prime and Subcontractors

DBE?yes/no

Amount ofSubcontract Description of Work

1.

2.

3.

4.

5.

6.

NOTE: The above DBE/EEO Affidavit is part of Consultant’s Proposal. Signing this Proposal on the signature portion thereof shall also constitute signature of this

DBE/EEO Affidavit.

SIGNATURE DATE

TITLE COMPANY NAME

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EXHIBIT FLOBBYING RESTRICTIONS CERTIFICATION

Project Title: 2019 Marketing Consulting Services For YCTD

The undersigned certifies, to the best of his or her knowledge and belief, that: 1. No Federal appropriated

funds have been paid or will be paid, by or on behalf of the undersigned, to any person for influencing or

attempting to influence an officer or employee of an agency, a Member of Congress, an officer or

employee of Congress, or an employee of a Member of Congress in connection with the awarding of any

Federal contract, the making of any Federal grant, the making of any Federal loan, the entering A-48 into

of any cooperative agreement, and the extension, continuation, renewal, amendment, or modification of

any Federal contract, grant, loan, or cooperative agreement. 2. If any funds other than Federal

appropriated funds have been paid or will be paid to any person for influencing or attempting to influence

an officer or employee of any agency, a Member of Congress, an officer or employee of Congress, or an

employee of a Member of Congress in connection with this Federal contract, grant, loan, or cooperative

agreement, the undersigned shall complete and submit Standard Form-LLL, “Disclosure Form to Report

Lobbying,” in accordance with its instructions. 3. The undersigned shall require that the language of this

certification be included in the award documents for all sub-awards at all tiers (including subcontracts,

sub-grants, and contracts under grants, loans, and cooperative agreements) and that all subrecipients shall

certify and disclose accordingly. This certification is a material representation of fact upon which reliance

was placed when this transaction was made or entered into. Submission of this certification is a

prerequisite for making or entering into this transaction imposed by section 1352, title 31, U.S. Code. Any

person who fails to file the required certification shall be subject to a civil penalty of not less than

$10,000 and not more than $100,000 for each such failure.

__________________________ Signature of Consultant’s Authorized Official

__________________________ Name and Title of Consultant’s Authorized Official

__________________________ Date

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EXHIBIT G

WORKERS' COMPENSATION CERTIFICATE

I am aware of the provisions of Section 3700 of the Labor Code that require every employer to be insured against liability for workers' compensation or to undertake self-insurance in accordance with the provisions of that code, and I will comply with such provisions before commencing any services required by this Agreement.

The person executing this certificate on behalf of Contractor affirmatively represents that she has the requisite legal authority to do so on behalf of Contractor, both the person executing this Agreement on behalf of Contractor and Contractor understand that the District is relying on this representation in entering into this Agreement.

CONTRACTOR

By_______________________________

_________________________________[insert authorized agent name and title]

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EXHIBIT HFEDERAL CLAUSES

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