scope of opening a multi suisine restaurant

8/8/2019 scope of opening a multi suisine restaurant

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Research Topic:-

SCOPE OFOPENING AMULTICUISINERESTAURANT

AT BIT, MESRA

Guided By:- Mr. Abhisek Jana

Vikash Kumar Varnwal

HM/1009/07VIIth semester


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INTRODUCTION

Research Objective

Doing an in-depth study on the possibility of opening of a

multi cuisine restaurant in BIT. As there are students of

different palate & preferences.

Meeting the needs of students and as well as faculties of

different palate, taste & preferences residing at BIT campus.To determine the Financial, marketing & catering policy for

the restaurant.

Problem Definition

As BIT is far from the main city & in working days students

dont get enough time to go to the city to satisfy their Palate.

And there is lack of multi cuisine restaurant at BIT Mesra.


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NEED FOR STUDY

Multi cuisine restaurant can be opened at BIT, Mesra.As in

& around BIT campus there is lack of a good quality food

outlet. And there is demand of a restaurant which serves

food in minimal price as well as the hygienic condition &

service standard should be good.

HYPOTHESIS

Multi cuisine restaurant can be opened at BIT,

Mesra


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About Multicuisine Restaurant

Multi cuisine generally means a variety of dishes from all over theworlds kitchen like continental, Indian, Chinese, Mexican etc.

A multi cuisine restaurant is that place which offers all the

dishes from all the cuisine in its outlet. Sometimes, restaurants

which do not cater exclusively to a particular cuisine may also be

referred as Multi-Cuisine. Many restaurants cater to a variety ofnationals and tourists present in its location. They normallyemploy specialist chefs for each cuisine and may sometime have

separate well designed sections also. The ambience of multicuisine restaurant should be design so that it reflects or

represent each & every cuisine whose dishes are served in the

outlet.

It is a common practice in many places for smaller restaurants to

add this tag under their name in order to attract diners of alltastes. One may not find any authentic food in such places as

they employ minimal number of chefs who are responsible for all

the different foods.


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The Target Market

The market for BIT covers a large area of diverse anddensely populated groups. Although it will be located

in an out of city, it is an area where students and

faculties reside in the campus and one that is also

frequently visited by guardians. It is also an area

known for and catering to the group we are targeting.

Market Location & Customers

The customer base in BIT, Mesra will come from 3

major segments;Local population -- the localities that stay in and

outside BIT.

Major Customers Students and faculties will cover

this segment.

Guardians who come to meet their wards.


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STUDENTS

FACULTIES

LOCALITES

GUARDIANS


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The Menu

The menu is moderate sized, and moderate-lowpriced offering a collection of Chinese, Mexican,

Indian items with a common theme -- healthy

(low-fat, low cholesterol, natural ingredients),

flavorful, and familiar. My goal is to create theimage of light satisfying and still nutritious food.

There has been an increased awareness of

nutritional and health concerns in recent years

and a growing market of people who now eatthis style of cooking regularly.


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Operations

The restaurant at BIT, Mesra is a multi

cuisine restaurant. The licenses and codes'

issues will be in order. New equipment and

dining room furnishings will be purchasedand installed by the local suppliers.

Hours of Operation

The restaurant will be open for lunch and

dinner 7 days a week. Service will begin at

09:00 AM and end at 12:00 PM.


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METHODOLOGY

Sample size: -

10 students from each hostel and 25 staff members who are

residing at campus. There are 13 hostels inside the campus andthat is why my sample size will be (130 students + 25 staffs) =

155.

Data collection Tool: -

A structured & unstructured questionnaire with a formal list of

pre-arranged questions was used for the people. The

questionnaires consist of objective type of questions.


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Is there lack of good quality food outlet in & around BIT

campus?

Fig. shows that 90% of people agree that there is lack of any good

quality food outlet in & around BIT campus.


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Are you aware of a Multicuisine restaurant?

Fig. shows that 80% of people are aware of a Multicuisine

restaurant


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Are you in favor of opening a multi cuisine restaurant in BIT

Mesra?

Fig. 5.7 shows that 98% of people are in favor of opening a

Multicuisine Restaurant in BIT Mesra.


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Which type of meal to would like to have at this type of

restaurant?

Fig. shows that 35 % of people prefer Lunch & Dinner at

this type of restaurant & 30% people prefer to have

breakfast.


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CONCLUSION

As the feedback obtained & data analyzed it shows

that most of the people are not satisfied with the BIT

canteens food, hygiene & service standard. The

people of BIT are ready to pay a handsome amount of

money on food but they dont get value for their

money in & around BIT campuss food outlet thats

why they visit Ranchi towns restaurant to have a

good quality of food & satisfy their palate.

As per the study & data collected there is a large

scope of opening a Multicuisine restaurant at BIT

MESRA.


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SUMMARY

I did my Research work on SCOPE OF OPENING A

MULTICUISINE RESTAURANT AT BIT MESRA with

an objective to satisfy the palate of the students as

well faculties & also provide them the value for moneyfor the food. Also to provide a nutritional & healthy

food to the people. And the budget was kept in mind

as the major target market was student. The result

obtained was satisfactory & I hope my research work

will help in future references for the related topics.


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Documents

scope of opening a multi suisine restaurant