Scm Realtionship and Partnership

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    SUPPLY CHAIN MANAGEMENT(SCM)

    Supply chain management involves planning,design,& control of flow of material, information

    and finance along the supply chain to deliver

    superior value to the end customer in an effective &

    efficient manner

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    comprehensiveapproachtomanaginganenterprise'sinteractionswiththeorganizationsthatsupplythegoodsandservicesituses.

    Thegoalistostreamlineandmakemoreeffectivetheprocessesbetweenanenterpriseanditssuppliersjustascustomerrelationshipmanagement(CRM)

    .SRMincludesbothbusinesspracticesandsoftware

    andispartoftheinformationflowcomponentofsupply

    chainmanagement(SCM)

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    ContdWithmorefirmsinterestedinworkingmoreclosely

    withtheirsupplychainpartners,highprioritiesare:

    Developingandimplementingsuccessfulsupplychainrelationships;

    Theneedforcollaborationtoachievesupply

    chainobjectives;and, Valuecreatedbythird-partylogistics.

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    TheSCMrelationshipprocessbeginsbyanalyzingopportunitiesforsourcingcostandoperational

    improvements.

    Informationandpracticesacrossalldepartmentsand

    functionsarecollectedandaggregatedforfurtheranalysis.

    SCMrelationshipincreasestheefficiencyof

    processesassociatedwithacquiringgoodsandservices,managinginventory,andprocessing

    materials.

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    DesignCollaboration

    Source

    Negotiate

    Buy SupplyCollaboration

    SRMprocessesarewellintegratedwithappropriateCRMandISCMprocesses.

    TheuseofSRMsoftwarecanleadtolowerproductioncostsandahigherquality,butlowerpricedendproduct.

    SRMproductsareavailablefromanumberofvendors,including12Technologies,Manugistics,PeopleSoft,andSAP.

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    Types of Relationships Vertical

    Refertothetraditionallinksbetweensupply

    chainmemberssuchasretailers,distributors,manufacturersandsuppliers.

    Horizontal

    Firmsthathaveparallelorcooperatingpositions

    inthesupplychainsuchasatransportationfirmandawarehousingfirmservingthesamecustomer.

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    Successful Supply Chain Relationships

    Six step process for forming and sustainingsupply chain relationships:

    Step One

    Perform strategic assessment

    Step Two Decision to form relationship

    Step Three Evaluate alternatives

    Step Four

    Select partners Step Five Structure operating model

    Step Six Implementation and continuousimprovement

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    StepOnePerformstrategicassessment

    Manufacturerbecomesfullyawareofits

    logisticsandsupplychainneedsandoverallstrategiesthatwillguideits

    operations.

    Timespentattheoutsetiswellspent.

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    StepTwoDecisiontoformrelationship

    Whenusinganexternalsupplier,willthefirmsservicesbeneeded.

    Ifthefirmhascorecompetenciesintheareathatexternalsupplierprovides,thenthefirmcanprovideitsownservices.

    Usingchannelpartnersdependsonwhethertherearecompellingdriversandfacilitatorsforpartnershipsarepresent.

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    StepThreeEvaluatealternatives Measureandweighdriversandfacilitators.

    Decideontypeofrelationship.

    Matchmanufacturersneedswithcapabilitiesofeachpotentialpartner.

    Involveotherfunctionalmanagersinthe

    overallselectionprocess.

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    StepFourSelectpartners Madeonlyaftercloseconsiderationofthe

    credentialsofthemostlikelycandidates. Interactwithandgettoknowthefinalcandidates

    onaprofessionallyintimatebasis.

    Attemptconsensustomaximizebuy-in

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    StepFiveStructureoperatingmodel

    Planning

    Jointoperatingcontrols

    Communication

    Risk/Rewardsharing

    Trustandcommitment

    Contractstyle Scopeoftherelationship

    Financialinvestment

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    StepSixImplementationandcontinuous

    improvement

    Dependinguponthecomplexityofthe

    relationship,theimplementationperiodmayvaryinlength.

    Futuresuccesseswillbeadirectfunctionof

    theabilityofthepartnerstoachieveboth

    breakthroughandcontinuousimprovement

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    OutcomesofSCMRelationship

    Integratesexternalorganizationsintocompanyscrossfunctionalteams

    Develops an environment of trust between companySuppliersandInternalCustomers

    Managesexternalfunctionstomeetbusinessobjectives

    Ensuresrelationshipismutuallybeneficial Engagestalentandskillsofsupplierspersonnelinachievingcompanysbusinessgoals

    Extendscompanysinfluenceonsupplierssupplier

    Delivermaximumvaluetocompany

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    Optimize supplier relationships,

    Create a competitive advantage and morecustomer-centric solutions to market faster. Lengthen and strengthen critical supplier

    relationships

    Drive profit enhancement through reduced

    supply chain and operational costs

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    Lackoftrust

    Littleunderstanding/commitmenttoSCprinciples

    Differentgoalsandobjective

    Inadequateinformationsystem

    Shorttermemphasisonoutcome

    Involvementintoomanysupplychain

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    Developanewbreedofmanagers

    Buildrelationshipmanagementskill Establishinterorganizationalteams

    Createnewperformancemeasure

    Investininformationtechnology

    Developlongtermfocus

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    Communication

    Planning Sourcing

    Procurement

    Collaboration DataMining

    Scorecarding

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    SCM-StrategicPartnership

    Strategicpartnering(SP)iswhentwoormorefirms

    thathavecomplementaryproductsorservicesjoinsuchthateachmayrealizeastrategicbenefit.

    itisaformalalliancebetweentwocommercial

    enterprises,usuallyformalizedbyoneormore

    businesscontractsbutfallsshortofformingalegalpartnershipor,agency,orcorporateaffiliate

    relationship

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    firstacompanyhastodefineitsown

    strategy. Theexistingrelationshipshavetobe

    evaluated

    generationprocessshouldbemadetransparent.

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    onlybuyer/sellerinteraction

    closercollaborationbetweenbuyingandselling(accountmanagement);

    relationshipbetweencompanies,where

    thereisdirectinteractionbetweenarangeoffunctionsandusuallysubstantialinvestment

    intherelationship

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    Hereaspectslikeinformationsharing

    ordataaccuracycomeintoplay. Itisthesensitivepartsofpartnership

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    Thechangetowardsacompanywhich

    embracesstrategicrelationshipsisnotaneasyone.

    Managingpeoplethroughthischangeis

    anessentialpartofpartnershipmanagement

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    Monitoringcanbedoneinaformaland/

    orinformalway. Theimportantpointhereisnottoloose

    trackofwhathasbeenachievedand

    howitwasachieved.

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    Quickresponse,

    Continuousreplenishment, Advancedcontinuousreplenishment

    Vendormanagedinventory(VMI

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    InquickresponseSPvendorsreceive

    point-of-sales(POS)datafromretailers.

    Thedataarethenusedtosynchronize

    productionandinventorymanagementat

    thesupplier.

    thePOSdataisusedtoimproveforecastingandscheduling.

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    SCM-StrategicPartnership

    IncontinuousreplenishmentSP

    vendorsagainreceivePOSdataandusethemtoprepareshipmentsat

    previouslyagreedtointervalsaswell

    astomaintainagreedtoinventory

    levels.

    ThisapproachisusedbyWalMart.

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    InadvancedcontinuousreplenishmentSP

    supplierswillgraduallydecreaseinventorylevels

    attheretailerslocationaslongastheycanstill

    meetservicelevels.

    Theresultisthatinventorylevelarecontinuously

    improved. Kmartusesthisapproach.

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    SCM-StrategicPartnership

    InvendormanagedinventorySPthesupplierwill

    decideontheappropriateinventorylevelsfor

    eachoftheproductsitsuppliesandthe

    appropriateinventorypoliciestomaintainthese

    levels.

    OneofthebestexamplesofthisistheSPbetweenWalMartandProctor&Gamble.

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    Contractualnegotiations

    Ownership

    Creditterms

    Orderingdecisions

    Developorintegrateinformationsystems

    Developeffectiveforecastingtechniques

    Developatacticaldecisionsupporttool

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    Increaseincapitalforresearchandproductdevelopmentandyetlowerrisk(Innovation)

    Decreaseinproductleadtimesandlifecycles.(timepressures)

    Abilitytobringtogethercomplementaryskillsand

    assets.

    Accesstoknowledgeandexpertisebeyond

    companyborders.

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    Contd Rapidlyachievescale,criticalmassand

    momentumExpansionofchanneland

    internationalmarketpresence. Buildingcredibilityintheindustryandbrand

    awareness.

    Providingaddedvaluetocustomers.

    Establishingtechnologicalstandardsforthe

    industrythatwillbenefitthefirm.

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    Expensivetechnologyisrequired

    Mustdevelopsupplier/retailertrust Supplierresponsibilityincreases

    Expensesatthesupplieralsooften

    increase

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    Conclusion

    TheSCMapproachimpliesmanagingthe

    relationshipsbetweenthebusinesses

    responsiblefortheefficientproductionand

    supplyofproductsfromfarmlevelto

    consumers,toreliablymeetconsumers'

    requirementsintermsofquantity,qualityandprice.

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    Reference http://searchsap.techtarget.com/definition/supplier-relationship-management

    SCMRelationships,http://www.ebizq.net/topics/scm/features/3881.html,

    downloadedon24/01/2012.

    http://doi.ieeecomputersociety.org/10.1109/ICMECG.2008.21TheApplianceofSupplyChainManagementTheorytoTourismDevelopment;LiyingWei,

    KeLu;referredon26/01/2012

    EllenO'Brien,2002,Gartner'sKarenPetersononABC'sofSCM,browsed

    on28/8/12,http://searchsap.techtarget.com/news/833189/Gartners-Karen-

    Peterson-on-ABCs-of-SCM

    AmirH.Khataie,2011,Activity-BasedCostinginSupplyChainCostManagementDecisionSupportSystems,browsedon29/8/12,

    http://spectrum.library.concordia.ca/7332/1/Khataie_PhD_S2011.pdf

    SupplyChainManagement:Concepts,TechniquesandPractices,

    EnhancingvaluethroughCollaboration,LingLi

    http://searchsap.techtarget.com/definition/supplier-relationship-managementhttp://www.ebizq.net/topics/scm/features/3881.htmlhttp://doi.ieeecomputersociety.org/10.1109/ICMECG.2008.21http://spectrum.library.concordia.ca/7332/1/Khataie_PhD_S2011.pdfhttp://spectrum.library.concordia.ca/7332/1/Khataie_PhD_S2011.pdfhttp://doi.ieeecomputersociety.org/10.1109/ICMECG.2008.21http://www.ebizq.net/topics/scm/features/3881.htmlhttp://searchsap.techtarget.com/definition/supplier-relationship-managementhttp://searchsap.techtarget.com/definition/supplier-relationship-managementhttp://searchsap.techtarget.com/definition/supplier-relationship-managementhttp://searchsap.techtarget.com/definition/supplier-relationship-managementhttp://searchsap.techtarget.com/definition/supplier-relationship-management
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