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  • 7/27/2019 [SCM] Missing_in_Traditional_SOP_Processes[1].pdf

    1/15

    2011SmartOpsCorporation 1 www.smartops.com

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    2011SmartOpsCorporation 2 www.smartops.com

    WhatisMissinginTraditionalS&OPProcesses?The holy grail of supply chain planning is to perfectly align supply and demand to meet

    corporatestrategicobjectives. Overthelasttwodecades,corporationshaveinvestedheavilyin

    Salesand

    Operations

    Planning

    (S&OP)

    processes

    with

    the

    hope

    of

    driving

    alignment

    across

    their

    supply chains. Unfortunately, traditional S&OP processes have struggled to live up to their

    hype,andcompanieswhohaveimplementedS&OPprocessescontinuetostrugglealigningall

    aspectsoftheirsupplychainbecausetheylackthecapabilitytoplanfortheuncertaintyintheir

    supplychains.

    AproperlyappliedS&OPprocesscandeliversignificantvalue,butto realizecompletesupply

    chainalignmentwithbusinessobjectives,allfacetsofthebusinessmustbeequallyrepresented

    in the S&OP process. Over the years, companies have developed sophisticated demand,

    supply, and capacity planning capabilities, but they have lacked the ability to set inventory

    targets to buffer for the uncertainty in their supply chains. Without the capability to plan

    inventoryfor

    real

    world

    enterprise

    supply

    chain

    complexities

    and

    uncertainties,

    acompany

    will

    overbufferitsinventoryandstruggletodelivertherequiredcustomerservice.

    TodeliveratrulyworldclassS&OPprocess,whichdeliverssustainablecompetitiveadvantage,

    companiesrequireanenterpriseinventoryplanningprocesswiththeabilityto:

    Appropriatelypoolallformsofsupplychainvariabilitytosetthelowestpossiblesafety

    stocklevelsandmeetthedesiredcustomerservice

    Provideatotalsupplychainviewandmodelinteractionsbetweenstagesinthesupply

    chain

    Adjust inventory targetsover time tomatch fluctuations indemand and identify the

    needfor

    pre

    build

    inventory

    Modelthecomplexitiesoftheenterprisesupplychainprovidingplannerswithvisibility

    intothedriversofinventory

    Calculate actionable inventory targets at themost granular level, accounting for the

    specificcharacteristicsofeveryitemandeverylocationovertime

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    Provide a sustainable, integrated process which updates inventory targets as the

    plannersviewofthesupplychainchanges

    Support all forms of supply chain planning with a common fact base and scenario

    analysiscapabilities

    SmartOps,which

    pioneered

    Enterprise

    Inventory

    Optimization

    (EIO),

    is

    the

    only

    company

    that

    offersaninventoryoptimizationsolutionthatuniquelydeliverstherequiredinventoryplanning

    capabilitiestodeliverabestinclassS&OPprocess.

    S&OPCoordinatestheSupplyChainIn todays dynamic global marketplace, the difficulty of managing modern supply chains is

    obvious to even themost casualofobservers. Companies thatdevelop a clear competitive

    advantage in operating their supply chain have reaped tremendous rewards while their

    competitorsstumble. Successisnoteasy.

    Runningasupplychainstartswiththeannualstrategicplan,andultimatelyculminates inthe

    weekly/daily

    execution

    of

    each

    component

    of

    the

    supply

    chain.

    In

    order

    to

    align

    the

    detailed

    executionof the supply chainwith thehighlevel strategicplans, companieshavedeveloped

    Sales&OperationsPlanning(S&OP)processes.

    Figure#1: S&OPCoordinatesSupplyChainPlanningActivities

    TheconceptforS&OP isquitesimple. Alignacompanysdemandandsupply,andthesupply

    chainwillbecomemorenimbleandprofitable. However,developinga robustS&OPprocess

    which facilitates collaboration across the organization and aligns the various supply chain

    planners

    is

    becoming

    more

    and

    more

    challenging

    as

    markets

    become

    more

    volatile

    and

    supply

    chainsgrowincomplexity.

    SupplyChainManagementChallengeInrecentyears,thevolatileeconomyhasshakeneventhemoststableofbusinesses. Customer

    demandhasgonefromrecordhighsdowntorecordlowsandinsomecasesbacktotheirhighs.

    Nooneever trulyknowswheredemand isheading. All that is for sure is thatdemandwill

    Execution

    Strategic

    Tactical

    Annual

    Quarterly / Month ly

    Weekly / Daily

    Strategic

    Planning

    Sales & Operations

    Planning (S&OP)

    Demand

    Planning

    Inventory

    Planning

    Capacity

    Planning

    Supply

    Planning

    Focus Frequency

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    change. Justasthereisuncertaintyaroundfuturedemand,supplierreliabilityiseverchanging.

    Corporatebankruptciesriseandfallascreditavailabilityandeconomicconditionsfluctuate. In

    general, supply chains are dealing with ever increasing uncertainty from all aspects of

    operations.

    If increasingvolatilitywasntenoughforplannerstohandle,theplannersmustalsodealwith

    theever

    expanding

    and

    increasing

    complexity

    of

    modern

    enterprise

    supply

    chains.

    In

    an

    attempttogrowrevenue,salesandmarketingdepartmentsareexpanding intonewmarkets,

    increasing the number of SKUs, diversifying sales channels, and ramping up marketing

    promotions. At the same time, operations are being restructured to drive out costs and

    promote efficiency. The use of contract manufacturing, offshore production, and vendor

    managedinventorybringmorepartiesintothemixanddrivesupplychaincomplexity.

    Figure#2: SupplyChainsGrowingComplexityandPressuretoPerform

    On top of the increase in supply chain volatility and complexity, executives also face the

    increasingpressurestodrivesupplychainperformance. WallStreetandfinancedepartments

    closely monitor revenue growth and supply chain cost structures. New competitors enter

    markets,andexistingcompetitorsarecontinuallyimprovingtheirproductsandcoststructures.

    Customersliveinaworldofimmediategratificationanddiminishedproductloyalty,drivingthe

    need forhigherproduct availability. There ismorepressurenow thaneverbefore todrive

    supply chain performance to become more profitable. With the increase in supply chainuncertainties and complexities, it is easy to understand why traditional S&OP processesstruggletoeffectivelycoordinatesupplychainsanddelivertherequiredfinancialresults.WhyDoCurrentS&OPProcessesFallShort?Thereisaninherentconflictattheexecutionlevelofthesupplychain. Ascompaniesgrow,the

    roles within the supply chain must be segmented between demand, supply, capacity, and

    inventoryplanning. Eachoftheseplanningroleshasitsowngoalsandobjectiveswhichresult

    Raw MaterialSuppliers

    Packaging

    Suppliers

    Manufacturing

    DistributionCenters

    Distributor orWholesaler

    Retail

    Customers

    Consumers

    Complexity Drivers

    SKU Proliferation

    Sales Channel Diversification

    Vendor Managed Inventory

    Marketing Promotions

    Capacity Constraints

    Globalization

    Off-shoring

    Outsourcing

    Performance Drivers

    Finance / Wall Street desire to improve

    working capital Competitive pressures on price

    Customer expect improved servicewith less inventory

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    inconflicting results. The following figure illustrates the inherent internalconflict thatarises

    betweenthevariouspartsofthesupplychainplanningorganization.

    Figure#3: InherentSupplyChainPlanningConflict

    ThepurposeoftheS&OPprocess istoresolvethe inherentconflictbetweentheplannersby

    enablingcommunicationandalignmentofthedemand,supply,capacity,and inventoryplans.

    However, the levelofplanning sophistication variesby area, and therefore,not all areasof

    supplychainplanningareequallyrepresentedandunderstoodintheS&OPprocess.

    Demand,supply,andcapacityplanningarealldeterministicinnature. Deterministicproblems

    are discrete in nature and well understood by the scientific / mathematical communities.

    OperationsResearch (OR)hasbeen studyingdeterministicproblems since theWorldWar II,

    andhas

    developed

    linear

    and

    non

    linear

    programming

    techniques

    to

    optimize

    these

    problems.

    These deterministic optimization techniques are the underlying math behind many of the

    supply chain planning solutions in use today for Demand Planning (DP), Material Resource

    Planning(MRP),andAdvancedPlanningandScheduling(APS).

    Unfortunately,supplychainsare far fromdeterministic. There isuncertainty throughout the

    supplychain. Demand forecastsarenever100%accurate,products rarelyarrivepreciselyat

    thestated leadtimes,andproductionyieldsandschedulesareconstantlychanging. Inother

    words, supply chainsare stochastic, facinguncertaintywhich variesover time. Because the

    deterministicmodelsusedtomodeldemand,supply,andcapacityignorethestochasticnature

    ofsupplychains,plannershaveusedinventorytobufferfortheirsupplychainuncertainties.

    Demand

    Supply

    Inventory

    Capacity

    Supply

    Chain

    Planning

    Focus Objectives Potential Results

    DemandPlanning

    Maximizerevenue

    growth

    Increase customer service objectives Market / channel expansion to reach new

    customers

    SKU proliferation andproduct promotions

    to drive sales

    SupplyPlanning

    Minimizetransportation

    and

    warehousecosts

    Warehouses placement andtransportationmode selection may

    increase supply chain lead times

    Increase in pipeline inventory

    CapacityPlanning

    Minimizeproduction

    costs

    Large production batch sizes to minimizechange over and setup costs

    Pushing of product into supply chain to

    maintain asset utilization and avoidseasonal requirements

    InventoryPlanning

    Minimizeworking

    capitalrequirements

    Lowering of inventory levels may result inlower customer service

    Push to reduce lead times and batch sizesto decrease inventory requirements

    Drive to only produce what is needed

    when it is needed

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    Figure#4:TraditionalPlanningMethodsOverBufferInventoryforSupplyChainUncertainty

    Untilrecently,thescience/mathforstochasticoptimizationdidnotexisttoeffectivelysupport

    enterprise inventoryplanning. Inventoryplannershaveattemptedtoapplysimplestochastic

    modelstothe inventoryplanningproblem,butthesesimplifiedmodels ignoretherealworld

    complexities and uncertainties faced by modern enterprise supply chains. Therefore,

    traditional inventory planning techniques and solutions have resulted in companies carrying

    excessinventorytobufferforthesesupplychaincomplexitiesanduncertainties.

    Without an effective means to plan inventory, the remaining three areas of supply chain

    planning (demand, supply, and capacity planning) will always dominate over inventory

    planning. ThisdominancecreatesanimbalanceintheS&OPprocess,preventingthecompany

    fromaligningitssupplychainandhinderingitsoverallperformance.

    WhatIsNeededtoDoEnterpriseInventoryPlanningforS&OP?Relianceon traditionalmethods for setting inventory targets, including rulesofthumb,basic

    MRP/APSinventorycalculators,orspreadsheetbasedsafetystockcalculators,inevitablyleads

    toexcessinventoryacrosstheboardorunnecessaryservicelevelfailures. Thereasonissimple

    these

    methods

    rely

    on

    over

    simplified

    supply

    chain

    models

    that

    ignore

    the

    complexities

    and

    uncertainties that make inventory a necessity in the first place. Real world supply chain

    complexitiesanduncertaintiesincludethefollowing:

    Figure#5:RealWorldEnterpriseInventoryPlanningRequirementsforS&OP

    The real world is It is not

    Stochastic Deterministic

    Multistage Isolated Single Stage

    Time Varying Stationary

    Constrained Unconstrained

    Granular Aggregated

    Dynamic Static

    Integrated (Online) Analysis Offline Analysis

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    Stochastic: Traditional inventory targets are based predominantly on safety stock

    calculations that incorporate demand variability or forecast error over an exposure

    period. These calculations ignore variability from upstream suppliers, transportation

    variances,orproductionprocesses, resulting in safety stocks thatare too low for the

    actualuncertainty imposedon the supply chain. Aneffective S&OPprocess requires

    inventorytargets

    that

    account

    for

    all

    forms

    of

    variability

    (i.e.

    demand,

    supply,

    service,

    andproduction),andappropriatelypoolsthevariabilitytosetthelowestpossiblesafety

    stocklevelswhichwilldeliverthedesiredcustomerservice.

    Multistage:Setting inventorytargetsateach location independently,assumingperfect

    upstreamreliability,ignoresinteractionsamongvarioussupplychainstages,resultingin

    overbuffering of safety stocks across the enterprise. An effective S&OP process

    requires inventory targets that account for the interactions between stages in the

    supply chain. True multistage inventory planning identifies and compensates for

    upstreamshortagesdueto less thanperfect internalservice levels,andoptimizesthe

    locationofsafetystockacrossthesupplychainsothattotalsupplychaininventorycosts

    areminimized

    while

    maintaining

    end

    customer

    service

    needs.

    TimeVarying:Tosimplifytheinventoryplanningproblem,traditionalplanningmethodsdisregard the timevarying nature of supply chains by assuming fixed demand and

    ignoring capacity constraints. These approaches generate static inventory or days

    coveragetargetsovertime,whichleadtoexcessiveinventoryattimesofbelowaverage

    demand,andstockoutsat timesofaboveaveragedemand. Timevaryingchanges in

    demand influencetheeffectsofdemandvariability,supplyvariability,batchsizes,and

    capacity constraints on inventory targets in a nonlinear fashion. An effective S&OP

    processrequiresinventorytargetswhichvaryovertimeaccountingfortheseinfluences

    inanappropriatemanner.

    Constrained:When

    inventory

    planning

    tools

    do

    not

    reflect

    the

    realities

    of

    acompanys

    supplychain,plannersbecomeskepticaloftheoutputsandstarttoignorethemodels

    inventory targets. Withoutacomprehensivedatamodel thataccounts for realworld

    constraints, such as production capacities, timevarying bills of material (BOMs),

    production frozen windows, service times, or item/locationspecific review periods,

    planners often revert to setting inventory levels using rulesofthumb or their own

    intuition. In effect, educated guesswork replaces science, often with unpredictable

    results. An effective S&OP process requires inventory targets which model the

    complexitiesof the enterprise supply chainprovidingplannerswith visibility into the

    driversofinventory.

    Granular:Inventory

    targets

    must

    be

    set

    for

    each

    item,

    at

    every

    location,

    for

    each

    time

    periodintheplanninghorizon. Becausethescaleofsolvingforinventorytargetsatthis

    level is somassive, traditional approaches reduce the scale by solving for inventory

    targetsata lessgranular level,oftenusinganABCclassificationorproduct familiesto

    group similar items. Whenplanners fail toconsider the individualcharacteristicsand

    service requirements of each individual item and each location, items with higher

    variability than thegroupaverage runagreater riskofstockingout,while itemswith

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    lowervariabilitythanthegroupcarrytoomuch inventory. AneffectiveS&OPprocess

    requiresanenterprisescaleinventoryplanningsolutionwhichcangeneratethemillions

    ofinventorytargetsdownattheitemlocationtimeperiodlevelsothatsupplyplanners

    haveactionabletargetswhichgeneratesustainableresults.

    Dynamic:Standaloneinventoryplanningspreadsheetsordesktopapplicationsrequirea

    largeamount

    of

    time

    to

    gather,

    transfer,

    and

    enter

    data.

    This

    robs

    planners

    of

    time

    they could spend updating inventory targets on a regular basis, causing inventory

    targets to go out of sync with the larger supply chain. An effective S&OP process

    requires a sustainable inventory target update workflow, which allows planners to

    updateinventorytargetsfrequentlyandmanagetargetsonanexceptionbasis.

    Integrated (Online)Analysis:Traditional approaches to supply chainplanning relyondisconnectedanalysisbetweenthestrategic,tactical,andexecution levelsofplanning.

    Byusing inconsistent assumptions and separate inventorymodels / spreadsheets for

    strategicplans,S&OP,andoperational inventorytargets,traditional inventoryanalysis

    resultsinoverbufferingofinventory,massagingofinputs/outputs,andscramblingto

    deliverexpected

    results.

    An

    effective

    S&OP

    process

    is

    supported

    by

    an

    inventory

    planning process with powerfulwhatif analysis capabilities that supports consistent

    assumptionsandoptimalplanning targetsbetween thevariousstagesofsupplychain

    planning. Plannersneed an inventorymodelwith a comprehensivedatamodel that

    allows planners to change input variables and see the effect of inventory levels and

    budgetshelping them identifyandquantifycontinuous improvementopportunities.

    Theinventoryplanningshouldbesyncedfromtheaggregatedstrategicplanalltheway

    downtothegranularoperationalinventorytargets,providingeveryonewithacommon

    factbase tomake supply chainplanningdecisions. Once strategic analysts choose a

    supplychainstrategy,theyneedtohavetheconfidencethattheirinventorymodelsare

    supportedby

    the

    granular

    inventory

    targets

    that

    deliver

    the

    stated

    inventory

    and

    customerserviceobjectives.

    SmartOps,whichpioneeredEnterprise InventoryOptimization(EIO), istheonlycompanythat

    offersaninventoryoptimizationsolutionthatuniquelydeliverstherequiredinventoryplanning

    capabilitiestodeliverabestinclassS&OPprocess. EIOsucceedswheretraditionalapproaches

    fail because it addresses the realities of todays global enterprise supply chain it takes a

    strategicapproachtoinventorymanagement,automatesprocessestomineandutilizetheright

    business data, and offers depth of visibility into supply chains that traditionalmethods and

    existing inventory planning cannot match. EIO calculates and maintains the precise item

    locationtimeperiod inventorytargets,taking intoaccountthetotalsupplychain interactions,

    todeliver

    the

    lowest

    possible

    sustainable

    inventory

    levels

    that

    meet

    acompanys

    supply

    chain

    customer service objectives. By doing so, EIO removes the over buffering of traditional

    inventoryplanningprocessestoperfectlysynchronizeinventorywiththedemand,supply,and

    capacityplans.

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    Figure#6:EIObySmartOpsSynchronizestheS&OPProcess

    WhatistheBenefitofEIOtoTraditionalS&OPProcesses?Thesciencerequiredtoaccuratelysetinventorytargetsattheitemandlocationlevelsacrossa

    planninghorizonforanentiresupplychainisthesameforeverybusiness,andthechallengesof

    properinventoryplanningarefundamentaltoeverysupplychain. Similarly,EIObySmartOps

    deliversoutstanding value to all industries. Companies that implement EIO typically realize

    inventory reductions greater than 20% and 2040% reductions in inventory carrying and

    obsolescencecosts,whilemaintainingorimprovingcustomerserviceandontimedeliveries.

    Figure#7:TypicalBenefitsofSupportExistingS&OPProcesswithEIO:

    ThebenefitofsupportingexistingS&OPprocesseswithEIOcanbeseen intheexperiencesof

    Danfoss,aSmartOpscustomer. Danfossisaglobalindustrialmanufacturerofmechanicaland

    Supply Demand

    Capacity

    Inventory

    Enterprise Inventory Optimization

    EIO uses a stochastic optimization engine to determine theoptimal, time-phased inventory targets at the item-location-

    time period level, allowing you to meet customer demand withthe lowest possible inventory.

    Optimize inventory levels to "fix the mix

    Analyze and implement planning parametersthat meet longer term service objectives

    Improve Customer

    Service Levels

    Improvement Area Benefit Enabler Benefits

    5-10% increase in order fill rates and ontime delivery

    30-50% reduction in out of stocks andorder lead time variability

    Reduced Inventory and

    Working Capital

    Reduced Production &

    Distribution Costs

    Improve Planner

    Productivity

    Reduce expediting and firefighting

    Effectively handle large numbers of low

    volume SKUs

    20-30% reduction in time used inexpediting

    10-20% reduction time spent on manualinventory planning processes

    Transition from push to pull strategies

    Reduce over production, excessive storagefacilities, and expediting

    10-20% reduction in PPE anddepreciation due to excess storagefacilities

    Manage inventory by SKU, location, andplanning period

    Manage dynamic, integrated demand, supply,production, and inventory analytics andexceptions

    15-30% reduction in inventory andworking capital

    20-40% reduction in inventory carryingand obsolescence costs

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    electroniccomponentsforheating,cooling,andhydraulicequipment. With2009salesof3.4

    billion,Danfosssells40,000activeproductsandoperates:

    93manufacturingsites

    139salescompanies

    ~450agents

    and

    distributors

    DanfossrunsastandardmonthlyS&OPprocesswhichattemptstobalanceDemandPlanning,

    InventoryRequirements,andProductionCapacity.

    Figure#8:DanfossS&OPProcess

    Prior to implementing EIO, theDanfoss Inventory Requirements processwas singlestage in

    nature,didnotaccountforallformsofsupplychainuncertainty,andwasmanually intensive.

    DanfosshaddevelopedacustomdatabasetosetReorderPoint(ROP)targetsacrossitssupply

    chain. The legacy inventoryplanningprocesscalculatedROPsinastagewisefashion,setting

    targetsatcustomerfacinglocationsandthenmovingupthesupplychain,usingasinglestage

    logicand

    ignoring

    the

    interactions

    between

    inventory

    at

    each

    location.

    As

    the

    targets

    were

    calculated, lead timeswere assumed to be certain, ignoring the lead time variability in the

    supply chain. The iterative processwasmanually intensive, and due the complexity of the

    Danfosssupplychain,tooktwoweekstodevelopROPsfortheentiresupplychain.

    AnevaluationofSmartOpsEIOsolutionillustratedtoDanfossthatitslegacyinventoryplanning

    processdidnothandle the realworldcomplexitiesanduncertaintiesof itsenterprise supply

    chain. BymodelingaportionoftheDanfosssupplychainandcomparingEIOtargetswiththe

    legacy inventory targets, Danfoss saw that its legacy inventory planning process was over

    bufferingthesupplychainwithinventorytomaintainservicelevels. TheEIOtargetswereable

    tomaintainthesameservicelevelsastheDanfosslegacytargets,with20%lessinventory.

    MONTH 1 MONTH 2

    12-18monthhorizon

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    Figure#9:DanfossEIOImpact InventoryReductionof20%WhileMaintainingServiceLevels

    Basedon thisanalysis,Danfossexpanded the implementationofEIO to the restof itsglobal

    supplychain. ByintegratingEIOintoitsS&OPprocess,Danfossisnowableto:

    AutomaticallycharacterizetheuncertaintyofitsDemandPlanattheitemlocationlevel

    sothatinventorytargetsquicklyreflectchangesasforecastsimprove

    Modelmultistage interactions,allowingplannerstounderstandhow inventoryatone

    location impacts inventory at another location, which will enable a more efficient

    operationoftheglobalsupplychain

    Gain visibility into the various forms of supply chain uncertainty (including demand

    uncertainty,

    lead

    time

    variability,

    supplier

    reliability,

    and

    production

    variances)

    and

    set

    morerealisticinventorystrategy

    Reduce the effort required to calculate inventory targets and evaluate alternate

    inventoryscenariosfromtwoweeksdowntoafewdays

    TakingS&OPtotheNextLevelSIOPAproperlyappliedS&OPprocesscandeliversignificantvaluetoanorganizationbutdoesnot

    guaranteesuccess. Inpractice,manycompanieshavefoundthatlogicallybalancingsupplyand

    demandstillleavesthedooropenforamultitudeofbusinessmishaps. Toaddressthis,leading

    firms have begun to revise their periodic planning approach by including a broader cross

    sectionof

    key

    decision

    makers

    and

    calling

    out

    inventory

    as

    afocal

    point.

    This

    broader

    approach, commonly termed SIOP (Sales, Inventory andOperations Planning) represents an

    evolutionof the standardS&OPapproachand isproviding competitiveadvantage to todays

    supplychainleaders.

    In itsmostbasic incarnation,aneffectiveS&OPprocessseeks toappropriatelymatchsupply

    anddemand. ThebasicS&OPprocessdoesnotalwaysresultinthedesiredlevelofefficiencyor

    competitiveness. Commonly,theconstraintliesinatoonarrowprocessscope. Forexample,in

    0 DKK

    2,000,000 DKK

    4,000,000 DKK

    6,000,000 DKK

    8,000,000 DKK

    10,000,000 DKK

    12,000,000 DKK

    14,000,000 DKK

    2008

    .01

    2008

    .03

    2008

    .05

    2008

    .07

    2008

    .09

    2008

    .11

    2008

    .13

    2008

    .15

    2008

    .17

    2008

    .19

    2008

    .21

    2008

    .23

    2008

    .25

    2008

    .27

    2008

    .29

    2008

    .31

    2008

    .33

    2008

    .35

    2008

    .37

    2008

    .39

    2008

    .41

    2008

    .43

    2008

    .45

    OH - Group 1 - Current OH - Group 2 - Smartops

    Pre-PilotGroup 1 > Group 2 by 3.7%

    Latest six weeksGroup 1 > Group 2 by 24.4%

    Long global supply cha ins require som e time

    before on-hand inventory is impacted

    = SmartOps target upload

    Source: Danfosspresentation at SAP Sapphire EMEA, May 2010

    InventoryL

    evel

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    an organization driven by large retail promotions, it would be shortsighted to leave the

    Marketing team out of the discussion. Regularly, this issuemanifests itself inmismanaged

    inventorylevels,particularlywhentheplanningdiscussionislimitedtoManufacturingandSales

    andwherenoKPIs exist forworking capital. Withoutdirect Finance intervention, theeasy

    answerbecomesmoreinventory!andaCFOsworstnightmareiscreated.

    Toaddress

    these

    shortfalls,

    abroader

    process

    has

    emerged,

    expanding

    the

    periodic

    review

    process to include awider crosssection of key decision makers and tackling the inventory

    challengeheadonbyspecificallycallingoutinventorypolicyasakeyprocessdeliverable. For

    thisreasonthisprocesshasbeennamedSIOP,orSales,InventoryandOperationsPlanning. In

    contrast to the older S&OP approach, satisfied with a simple balance between supply and

    demand,theSIOPapproachseekstodeliverarobustmodelfornearterm,profitablebusiness

    planning.

    Figure#10:S&OPvs.SIOP

    S&OP SIOP

    Key Objective Reconcile Supply & DemandDeliver a structural model for planning abusiness to meet corporate goals

    Functions Involved

    Manufacturing Supply Chain Logistics

    Manufacturing Supply Chain Logistics Sales Marketing Finance

    Sample DecisionsHow much of Product A should bemanufactured this month?

    If there is a capacity shortfall on Product A,is it more economical to run overtime, pre-build inventory, or cancel plannedpromotions?

    ThehighlevelworkflowassociatedwithSIOPuses inventoryto focuskeydecisionmakerson

    thebroaderbusinessobjectives. ThestepsinvolvedinanSIOPprocessexpandthediscussion

    toensurethatacomprehensivebusinessperspectiveisdeveloped. WhileSIOPusesthebroad

    inventory dynamic to expand the discussion, SIOP is about more than just making simple

    inventorydecisions. LetsconsideranorganizationwhereanSIOPmindsetandworkflowmay

    generatebetterresults. Consideramanufacturerfacedwithacapacityshortfallcreatedbya

    retailer promotion projected to blow away expectations. A traditional planning process

    mightconcludethatexpensiveexpeditingisthepreferredcourseofaction,ensuringthatsupply

    is able to support anticipated demand. However, the broader SIOP process may identify

    alternatives

    that

    drive

    superior

    business

    returns.

    The

    organization

    may

    opt

    to

    accept

    a

    capacity

    shortfallifthiswouldenablehighermarketplacepricing,oritmayadjusttheRetaileventitself

    to rebalance demand. With a strong, continuous focus on inventory policy, it is also

    conceivablethatanSIOPprocessmayidentifythepotentialchallengeinsufficienttimetoallow

    foraninventoryprebuild.

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    Figure#11:GenericSIOPWorkflow

    MakingS&OPorSIOPWorkWhile theSIOPprocess representsaclearadvanceoverearlierapproaches, it still requiresa

    supportiveenvironment inordertofunctioneffectively. Specifically,anSIOPprocessrequires

    three key catalysts for maximum effectiveness: an accommodating organization, effective

    supportsystems,

    and

    sufficient

    data.

    Fortunately,

    these

    are

    no

    different

    from

    what

    is

    required

    forabasicS&OPprocessandarewellwithinthereachofmostorganizations. Informationand

    technology,inparticular,aremoreavailablethaneverbefore.

    Of initialconcerntomostcompanies isorganizationalstructure. Frequentlytheremaybeno

    clearinventoryownership,makingitdifficulttoidentifytherightS&OPorSIOPteamcapable

    of making rapid, efficient decisions. Rather than attempt to list all possible organizational

    challenges,letusconsideranidealorganizationalstructurecapableofefficientlysupportingthe

    S&OPorSIOPprocess. Severalkeytraitsareevident:

    1. Globaldecisionmakingcapabilityacrossgeographies,divisionsandfunctions

    2. Clearinventory

    ownership

    3. KPIsthatincludecostmetrics(includingcostofcapital)

    4. ResponsibilityrollupthatallowsforfullP&Ldecisionmaking

    The second catalyst, support systems, is required to deliver relevant data to key decision

    makers. S&OPandSIOPbothrequiresupporting infrastructuretomanagesupply&demand.

    On thesupplyside,Operationsmustbeabletoadjustproduction levelsandpredictcapacity

    shortfallsmayoccur. Fordemand,theremustberigortomanagingfuturedemand,whether

    this takes the formofa simple sales forecastor a comprehensive globalAdvancedPlanning

    System (APS) solution. When it comes to inventory, an effective SIOPprocess needs to be

    capable

    of

    generating

    and

    managing

    an

    effective,

    efficient

    inventory

    policy.

    The

    core

    functionalityprovidedbythissupportsystemisknownasEnterpriseInventoryOptimization.

    Similartosupportsystemsdedicatedtodemandplanningandcapacitymanagement,inventory

    optimizationsolutionsalsoseektofindanappropriatebalancebetweenbusinessrequirements

    and constraints. Thedistinctionbetween these three systems ismerely the setofbusiness

    objectivesandconstraintsunderconsideration. Attemptingtomanageanyofthesevariables

    withouttheappropriatesupportsystemshouldbearedflagtoanySupplyChainexecutive.

    PortfolioReview

    NewProductIntro

    Endof

    Life

    Pricing

    MTO/MTS

    Insource/Outsource

    DemandReview

    Unconstraineddemand

    planActiveconsensusmaking

    Agreeonnumber

    Revenuereviewwithdemandplancomparison

    SupplyReview

    624monthsofdemand

    planNodetailedscheduling

    Capacity,requiredinventoryandsuppliercapability

    Createsupplyplans

    Reconciliation

    Bringallfunctionsback

    togetherLedbyFinance

    TotalPlan

    Allfunctionalleadsparticipate

    ExecutiveSummary

    BriefPlanpresentation

    andapproval

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    Figure#12:SIOPSupportSystemsDEMAND INVENTORY SUPPLY CAPACITY

    Business Objective Manage OrdersDeliver Customer

    ServiceProduct Sourcing Create Inventory

    Sample Constraint s Inventory Levels Cost of Inventory Network Design Production Capacity

    Supporting Systems Demand PlanningEnterprise Inventory

    OptimizationAdvanced Planning

    SystemsProduction Planning &Discrete Scheduling

    Thefinalcatalyst,data,canbebrokendownintoahierarchyofneedsasshownbelow. These

    relationships illustrate the difference between critical, core planning data and helpful (but

    supplementary) performance data. Given the state ofmodern enterprise applications, any

    organizationrunninganERPsystemshouldnotviewdataasabarriertomovingforwardwitha

    S&OPorSIOPprocess. Bothcoreplanningdataandkeysupplychainrelationshipsarerequired

    aspartofthebasicfunctioningofanyERPsystem. Thinkofitthisway: Ifanorganizationdoes

    notunderstand

    its

    own

    cost

    structure,

    there

    are

    bigger

    problems

    to

    be

    addressed.

    Figure#13:HierarchyofS&OP/SIOPDataNeeds

    ConclusionThe lesson? Enterprise Inventory Optimization (EIO) is foundational to any S&OP or SIOP

    process. Without the capability to plan inventory for real world enterprise supply chain

    complexitiesanduncertainties,acompanywilloverbufferitsinventoryandstruggletodeliver

    the required customer service. To deliver a trulyworldclass S&OP or SIOP processwhich

    deliverssustainablecompetitiveadvantage,companiesrequirethecapabilitiesofEIO.

    SupplierPerformance

    ProductionAdheranceFine

    PerformanceDetail

    Leadtimes

    BillsofMaterial

    KeySupplyChainRelationships

    Costs

    FutureForecastCorePlanningData

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    AboutSmartOpsSmartOps, themarket leader inenterpriseclass supply chainoptimization solutions,enables

    companies tomanage theuncertaintyof complex,multistage supply chains toachieve rapid

    returnoninvestmentandlongterm,sustainablevalue.

    Foundedin

    2000

    and

    headquartered

    in

    Pittsburgh,

    Pennsylvania,

    United

    States,

    SmartOps

    createdthemarketforEnterpriseInventoryOptimization(EIO)software. DeployingSmartOps

    solutions has dramatically improved supply chain performance at Fortune 1000 and Global

    2000companies indiscretemanufacturing,consumerpackagedgoods,chemicals,technology,

    lifesciences,anddistribution/retail industries. Typicalvalueachieved isa2030%sustainable

    reductionininventorywithinthefirstyear,alongwithimprovedcustomerserviceandreduced

    supplychaincost.

    SmartOpsmission is tobe thede factostandard forglobal inventoryplanning,optimization,

    and governance. SmartOps accomplishes this by providing dynamic key operating targets

    acrosstheenterprise,resulting inasustainableandsubstantialreduction (20%+)ofthemore

    than$1

    trillion

    of

    inventory

    that

    exists

    in

    supply

    chains

    today,

    while

    improving

    customer

    service

    andresponsiveness.

    InMay,2009,SmartOpsandSAPAGannouncedareselleragreement,throughwhichSAPwill

    resell the SmartOpsEnterprise InventoryOptimization solution. SmartOpsEIO is theofficial

    SAPsolutionextension for inventorymanagement. ThisagreementprovidesSAPcustomers

    withthevalueofSAPjointdevelopment,delivery,andsupportforSmartOpsEIO.

    SampleSmartOpsEIOCustomers:

    AcklandsGraingerInc.,BayerMaterialScience,CardinalHealth,Caterpillar,Celestica,TheClorox

    Company,

    ConAgra

    Foods,

    CSL

    Behring,

    Danfoss,

    Dawn

    Foods,

    Diageo,

    The

    DOW

    Chemical

    Company,DuPont,EastmanChemicalCompany,EsteeLauder,GlaxoSmithKline,Hewlett

    Packard,HoneywellInternationalInc.,JabilCircuitInc.,JohnDeere,Johnson&Johnson,Kellogg

    Company,KohlerCo.,LexmarkInternational,McCainFoods,MerckandCo.,Molex

    Incorporated,Monsanto,Nalco,PPGIndustries,PolarisIndustries,ResearchinMotion,Shaws

    Supermarkets,SyscoCorporation,Whirpool,Swagelok,SunChemical,Unilever,Wyeth,and

    more.

    SmartOpsCorporationwww.smartops.com1251WaterfrontPlace

    Suite301

    Pittsburgh,PA15222

    UnitedStates

    ContactInformation+1.412.231.0115