SUPPLY CHAIN MANAGEMENT IFFCO-FERTILIZERS

INDIAN FARMERS FERTILIZER COOPERATIVE

IFFCOs current marketing set up consist of :• 5 Zonal offices

• 17 State offices

• 64 Area offices

Each Area office covers :• 4-5 Districts and

• 8-10 Field officers in under each Area office

MARKETING CHANNELS• Distribution of fertilizers mainly through the Cooperative

System:

•State level Apex Cooperative Marketing Federation acts as wholesaler

•Direct supplies to Societies in some States

•IFFCO-NCDC Cooperative Societies

•Small quantities to institutional agencies like Agro •Industries Corporation etc

•158 IFFCO Farmers Service Centres

DISTRIBUTION OF FERTILIZERS FROM IFFCO TO CUSTOMERS

IFFCO-DISTRIBUTION

• The distribution of IFFCO's fertiliser is undertaken through over 39824 co-operative societies.

• The entire activities of Distribution Sales and Promotion are co-ordinated by Marketing Central Office (MKCO) at New Delhi assisted by the Marketing offices in the field.

• In addition, essential agro-inputs for crop production are made available to the farmers through a chain of 158 Farmers Service Centre (FSC).

STATE, AREA, DISTRICT (Farmers Service Centre )FSC LOCATION• Bihar • Haryana • H.P. • Madhya Pradesh • Maharashtra- (FSC - PondaShop No. G – 15, Ponda

Market Sub Yard, AT& TAL Ponda )• Punjab • Rajasthan • Uttaranchal • U.P. • West Bengal

Farmers

Fertiliser Distribution Channel

P rim aryA g ricu ltu ra l

C oop . S oc ie ty(P A C S )

D is tric t /Ta lu ka leve lC oop era tive

S oc ie ties

S ta te coop .M arke tin gF ed era tion

O w n R eta ilO u tle ts

P riva ted ea le rs

S ta te A g roIn d u s tries

C orp ora tion /C om m od ity F ed .

In s titu t ion a lA g en c ies

P riva tere ta il

d ea le rs

M arke te rs /W h o lesa le r

P riva teTrad e

C om p an yown ed ou tle t

F ertiliserM anu factu rer

B TRANSPORTATION

B Both by Rail (88%) and Road (12%)

B WAREHOUSING

B Federations & Cooperative Godowns

B Central Warehousing Corporation (CWC) and

B State Warehousing Corporation (SWC)

DISTRIBUTION & WAREHOUSING

WAREHOUSING AND TRANSPORTATION

• Warehousing of IFFCO fertilizer were awarded to 345 cooperative societies

• 317 cooperative societies were awarded transportation work .

• 51 cooperative societies were awarded rake handling & transportation of fertilizers

VALUEFIRST VELOCITYPLUS

• IFFCO, ValueFirst VelocityPlus along with a long-code was proposed as the solution

• ValueFirst VelocityPlus enables two-way mobile messaging between IT systems and the mobile phones

• VelocityPlus can easily integrate with the existing application by means of a simple configuration

• Long-code is a virtual 10 digit mobile number which can automatically receive/respond to the messages originated from mobile phones

APPLICATION- VALUEFIRST VELOCITYPLUS

• Wagon number and upload details are sent as an SMS to the destination region in-charge

• As soon as the trucks are uploaded, the upload details are sent as an SMS to the destination region in-charge On receipt/non-receipt of wagon/truck the in-charge pushes that information from his mobile phone

• Weekly MIS on supply sent to the top management

BENEFITS OF VALUEFIRST VELOCITYPLUS

• Hard Benefits

• Reduced wastage of fertilizers due to better planning

• Sales force can plan their sales activities due to early intimation

• Top management gets a clear picture of the supply chain

• Soft Benefits

• Reduced stress level of the personnel at the warehouses due to better planning

• Greater job satisfaction of people in plants and warehouses