SCM Harvard Syllabus MGMT S-5033 Summer 2014 Final

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    MGMT S-5033 Course Syllabus

    Supply Chain Management

    Summer 2014

    Harvard UniversityCambridge, MA

    Zal Phiroz, MBA

    Instructor

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    Abstract

    This course introduces the concept of Supply Chain management and evaluates the corefundamentals of Logistics within commerce. From corporate giants to small businesses, product

    manufacturing industries operating within all verticals constantly strive to optimize logistics and

    operations techniques and practices. In addition to identifying supply chain trends and evolution,the relationship between domestic and foreign goods supply is explored.

    Supply Chain Management provides the foundation for the success of a corporation. Theevolution of the role of logistics in commerce, has created dependency, sub-disciplines of study

    and opportunities to analyze the direct impact in various industries and sectors. Growth trends,combine the need for logistical efficiency, with environmental factors, strategic positioning, lawsand policy adherence, and cost maintenance. The understanding, analysis and optimization of

    logistical components is fundamental to the growth and progression of corporations globally.

    Prerequisites

    Students should have completed an undergraduate level microeconomics course (i.e. E-10a:

    Principles of Economics), and a strategic management course (i.e. E-5000: StrategicManagement).

    Strong English reading; writing and comprehension skills are necessary. Assignments and Casestudy analysis require strong writing ability, while assigned articles are often complex and

    difficult to grasp with just one reading.

    Course Objective

    The intention of this course is to educate students on the fundamental role supply chain

    management plays in the American and Global economy, while stimulating critical thinking onthe topics of economic reasoning, business negotiation, and opportunities for growth.

    The course will generally be useful for students pursuing careers involving Operations, BusinessLogistics and Management. Managers who want to explore opportunities for cost reduction

    through Supply Chain efficiency, and students who are interested in understanding howoptimization can improve revenue streams, will find this course beneficial. While the generalnature of the course is not heavily analytical, basic economic and management knowledge isessential.

    In addition to supporting an understanding of the Supply Chain Management concept, this coursewill strive to evaluate current trends, growth opportunities, global patterns and niche markets,

    within the area of Logistics. In fulfilling these objectives, the course will use a holistic approach,and rely on seminars from expert guest lecturers, relevant case studies, journal analysis, and

    textbook readings.

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    Proposed Class Schedule, Topics, Required Readings

    Class Date Topic(s), Areas of Focus, Questions of Importance Readings / Assignments

    1 Jun 23/14 Course information and introduction, the role of

    Supply Chain management within organizations.

    What is a Supply Chain?What is supply and demand?

    Course Outline, InstructorBio, Course Syllabus

    Paragraph Assignment

    Chapter readings (1)

    2 Jun 25/14 The nature of firms, evolution of Supply Chainmanagement. Supply Chain drivers and metrics

    How has technology influenced Supply Chains?

    Case study document(XBOX)

    Chapter readings (3)

    Example Case Write-up

    3Jun 30/14

    The role of Supply Chain management within fortune500 companies. Responses to growing economies.

    Case Discussion (XBOX)

    Project Discussion

    Chapter reading (5)

    Project Document

    4 Jul 2/14 Design and development of a Supply Chain network.

    What must be considered when designing a Supply

    Chain (domestic vs. global)?

    Guest profile and bio

    Case study document

    (AIC Netbooks)

    Chapter reading (6)

    5 Jul 7/14 Measuring and analyzing the value and efficiency ofa domestic and global Supply Chains network.

    Case Discussion (AIC Netbooks)

    Guest Speaker

    Case Study Due (XBOX)

    Chapter Reading (7)

    6 Jul 9/14 Planning for supply and demand within a SupplyChain.

    How is demand forecasted?

    Mid-Term Case Discussion (Wal-Mart)

    Mid-Term Exam Case(Wal-Mart)

    Chapter Reading (7 Contd)

    7 Jul 14/14Mid-Term Exam

    Case Study Due (AICNetbooks)

    Guest profile and bio

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    Case study document(Crocs)

    8 Jul 16/14 Economic effect of supply chains within corporateAmerica.

    Case Discussion (Crocs)

    Guest Speaker

    Chapter Reading (10)

    Case study document

    (BMW)

    9 Jul 21/14 Barriers of overall Supply Chains. Coordination

    within a Supply Chain.

    Case Discussion (BMW)

    Effect of forecasting, replenishment, management?

    Chapter Reading (10

    Contd)

    Reading discussion

    10 Jul 23/14 Pricing and revenue management in a Supply Chain.

    Understanding managerial levers, hidden costs, andthe impact of promotions and discounts.

    How are pricing decisions made on all levels of the

    Supply Chain?

    Case Study Due (Crocs)

    Case study document(Mattel)

    Chapter Reading (11)

    11 Jul 28/14 Major barriers faced by Supply Chain networks in

    North America. Ensuring Sustainability.

    What is required to maintain Supply Chain

    Sustainability?

    Case Discussion (Mattel)

    Case Study Due (BMW)

    Chapter Reading (9)

    12 Jul 30/14 Managing variability within a Supply Chain network.

    How does a Supply Chain adjust for change?

    Chapter Reading (17)

    13 Aug 4/14 Trends in the market, growth opportunities and areas

    which will gain focus.

    Information Technology in Supply Chain

    Management. Whats next?

    Case Study Due (Mattel)

    Chapter Reading (18)

    15 Aug 6/14

    Final Exam (Individual Project) Due

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    Required Readings

    This course requires the purchase and use of the following textbook:

    Supply Chain Management (US Edition)- Fifth Edition

    Sunil ChopraPearson Education PublishingISBN-10: 0132743957

    In addition to the required text, the majority of the course will be focused on current events

    evaluated through the reading of case studies, comprehensive articles and other assignedreadings.

    The cases which will be evaluated include the following:

    1. Evolution of the XBOX Supply Chain

    2. AIC Netbooks : Optimizing Product Assembly3. Unsafe for Children: Mattels Toy Recalls and Supply Chain Management

    4. BMW Of North America: Dream It. Build It. Drive It.5. Crocs: Revolutionizing an Industrys Supply Chain Model for Competitive Advantage

    6. Half a Century of Supply Chain Management at Wal-Mart

    Guest lecturers will be in attendance throughout the course and will be discussing various eventson Supply Chain related practices in industry.

    Grading Breakdown

    Class Participation and Discussion 25%Case Study Assignments (5 * 7%) 35%

    Mid Term Exam 15%Final Exam Project 25%

    100%

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    Academic Honesty and Submission Policies

    All students, including those in study abroad programs, are responsible for knowing andadhering to Harvard Summer School policies and procedures

    (http://www.summer.harvard.edu/exams-grades-policies/student-responsibilities#integ and

    available in the 2014 Student Handbook).Plagiarism is the theft of someone elses ideas and work. It is the incorporation of facts, ideas, orspecific language that are not common knowledge, are taken from another source, and are not

    properly cited.

    Whether you copy verbatim or simply rephrase the ideas of another without properlyacknowledging the source, the theft is the same. A computer program written as part of your

    academic work is, like a paper, expected to be your original work and subject to the samestandards of representation. In the preparation of work submitted to meet course, program, or

    school requirementswhether a draft or a final version of a paper, project, take-home exam,computer program, placement exams, application essay, oral presentation, or other workyou

    must take great care to distinguish your own ideas and language from information derived fromsources. Sources include published and unpublished primary and secondary materials, the

    Internet, and information and opinions of other people.

    You are expected to follow the standards of proper citation and to avoid plagiarism. Twosources, prepared by the Harvard College Writing Program, are available for reference: the

    Harvard Guide to Using Sources and Writing with Internet Sources: A Guide for HarvardStudents. There also are online tutorials, tips for avoiding Plagiarism, and other helpful

    information in Resources to Support Academic Integrity. Please consult these resourcesthroughout the summer to ensure you meet the appropriate standards.

    All assignment and exam submissions are to be turned in by 11:59PM on the due date by email

    ([email protected]). Late assignments and exam submissions will be subject to a penaltyof 25% per day. Exceptions will be considered should extenuating circumstances exist.