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Scientific & Medical Communication Today MedComms Networking Event 1 June 2016 Oxford www.medcommsnetworking.com Dr. Julie Charlesworth PhD Director: A Tree of Life Sciences Ltd www.atreeoflifesciences.com

Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

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Page 1: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

Scientific & Medical Communication Today

MedComms Networking Event 1 June 2016 Oxford

www.medcommsnetworking.com

Dr. Julie Charlesworth PhD

Director: A Tree of Life Sciences Ltd www.atreeoflifesciences.com

Page 2: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

Scientific & Medical Communication Today

A Summary of the EMWA Symposium 12 May 2016

Key Themes and Discussion Points

Page 3: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

Setting the Scene

Day 2 of EMWA Spring conference 2016 in Munich

Attendees and Atmosphere

Page 4: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

Scientific & Medical Communication Today

The role of the writer is in the process of evolving from regulatory, medical and scientific writing to the role of

medical communicator, specialising in a specific area or field of communication

Proceedings led by

Andrea Rossi and Slavka Baronikova

The Speakers…........

Page 5: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

Programme and Speakers

•  The roles and practices of science communicators in an evolving media ecosystem

Nico Pitrelli (Scuola Internazionale Superiore di Studi Avanzati Sissa, Italy)

•  Communication creates your brand Chris Colaço (Initiate Training & Development, Switzerland)

•  How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European Patients’ Academy on Therapeutic Innovation, EUPATI, Germany)

•  Making science accessible—scientific communication and non-scientific media Fabienne Huebener (inword.de, Germany)

•  Medical translation—dos and don'ts Laurence Auffret (CINETIQUE Translations, UK)

•  A regulator’s (European Medicines Agency) perspective on how to communicate medical information •  Juan Garcia Burgos (European Medicines Agency, UK)

•  Industry-driven research and communication to healthcare professionals and the non-medical audience

Hartwig Buettner (Eli Lilly, Germany)

•  In the middle of it all—medical communication agency experience Chris Winchester (Oxford PharmaGenesis, UK)

•  Podcasts, video abstracts, and other supplementary and digital material Andrea Bucceri (Dove Press, UK)

•  Scientific article of the future Jan Seal-Roberts (Adis, Springer Healthcare, UK)

•  Extending the impact and reach of science publications Martin Delahunty (Springer Nature Publishing Group, UK)

+ PANEL SESSIONS

Page 6: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

The Flow

•  How to communicate science effectively

•  How scientific communication works

•  Communicating scientific and clinical research - past, present and future trends

Page 7: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

How to communicate science effectively

•  Science communicators in an evolving media ecosystem

•  Your brand

•  Patients, caregivers and patient advocates

•  Making science accessible

•  Medical translation—Dos and don’ts

Nico Pitrelli – Chris Colaço – Jan Geissler – Fabienne Huebener – Laurence Auffret

Page 8: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

How scientific communication works

•  A regulator’s (European Medicines Agency) perspective

•  Industry-driven research and communication

•  Medical communication agency experience Juan Garcia Burgos – Hartwig Buettner – Chris Winchester

Page 9: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

Communicating scientific and clinical research Past, Present and Future Trends

•  Podcasts, video abstracts, and other supplementary and digital material

•  Scientific article of the future

•  Extending the impact and reach of science publications

Andrea Bucceri – Jan Seal-Roberts – Martin Delahunty

Page 10: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

An Overview

What it all means now for

Medical Writers

Page 11: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

The medical writer in the ever-changing field of medical communications

notes and thoughts from the EMWA Symposium

Page 12: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

Further Information

Slides on EMWA website www.emwa.org

Articles to be Published in EMWA Medical Writing Journal

Page 13: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

And Finally - a Short Story

Page 14: Scientific & Medical Communication Today · 2016-06-01 · • How to communicate scientific and medical information to patients, caregivers and patient advocates Jan Geissler (European

Scientific & Medical Communication Today

In the ever-changing field of scientific and medical communications, medical writers and communicators have

a key role:

Stay true to the science!

Dr. Julie Charlesworth PhD Director: A Tree of Life Sciences Ltd

www.atreeoflifesciences.com [email protected]