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Science Communication in the adaptive innovation process of Blockchain development

Éva Kalmár TU Delft, Science Education and Communication Department (SEC)

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Blockchain is “Simply put, a blockchain is a type of distributed ledger or decentralized database that keeps continuously updated digital records of who owns what.”

Collin Thompson

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Blockchain is for • crowdfunding • governance • file storage • protection of intellectual property • data management

• smart contracts • identity management • neighbourhood microgrids • prediction markets • Internet of Things (IoT) • land title registration • stock trading • supply chain auditing • anti-money laundering (AML)

and know your customer (KYC) • the sharing economy

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Blockchain a peer-to-peer network • diverse peers bring in unique

resources and capabilities to a virtual community, empowering it to engage in greater tasks beyond to be accomplished by individual peers

• cooperation is key to the continuous success of P2P systems

• Crowdfunding • Governance • File storage • Protection of intellectual property • Data management

Blockchain is collaboration

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P2P networks “Slowly but steadily, much like the creation of the internet itself, a growing number of us have started to think that the core principles that governed the design of the NET could be applied to solves different kinds of problems – the problems that confront our neighbourhoods, artists, drugs, companies, parents, schools… … Increasingly we are choosing another path, one predicated on the power of networks, not digital networks, necessarily, but instead in the more general sense of the word: webs of human collaboration and exchange.”

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Science Communication group at TU

Technology Society

Organization Individual

Communication in Adaptive Collaborative

Social Networks for Innovation

• professionalization in science communication

• interaction design for responsible innovation management

• social system perspective of collaboration for innovation

• communication processes embedded in scientific or technology-related collaborations and collaboration readiness

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Science Communication is • more than a website, a brochure, an event or media attention

• underestimated in gene technology, smart meters, robotics, EPD, vaccinations etc.

• a necessity for successful blockchain development, because

It is a process element that intertwines technology, organizational and societal development

It is a process that connects people, stresses common goals and differences in the socio-technical

system of Blockchain

It is the engine that constructs identities of individuals, teams, organizations and society

It is an enabler of finding trust, safety, motivation, excitement and collaboration readiness

It steers and it is steered by technology development

It makes organizations robust, adaptive and resilient in uncertain environments dealing with

uncertain technology

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Scicomm research in the DBC

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Ingrid van Marion • researcher, MSc Science Communication

Maarten van der Sanden • associate professor in Science

Communication

Eva Kalmar • lecturer in Science Communication

Bas Hillebrand • associate professor of marketing at the

Nijmegen School of Management Arnoud Lagendijk • professor of economic geography of the

Nijmegen School of Management

The Science Communication research in the DBC is focusing on two major domains - framing and stakeholder analysis

- and collaboration readiness

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From technology push

Marketing

Advertisement, science journalism

technology application

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to constant interaction

Market research, user experience

Media research

Social research

adaptive innovation