InternationalJournalofBusinessandTehnopreneurshipVolume8No1,Feb2018[39‐44]

ScienceandTechnologyProgramofEntrepreneurshipforUniversitas

BinaDarma’sEntrepreneurshipDevelopment

*ChristoforaDesiKusmindari1andAriMuzakir2

1IndustrialEngineering,UniversitasBinaDarma,Palembang,Indonesia.

2ComputerScience,UniversitasBinaDarma,Palembang,Indonesia.

ABSTRACTEntrepreneurship can be defined as "risk‐taking to run your own business byexploitingopportunitiestocreateanewbusinessorinnovativeapproachessothatmanagedbusinessesgrowbiggerandmoreindependentinthefaceofcompetitionchallenges. While Technopreneurship is a term for technology‐basedbusinesspeople, they produce innovative productswith the use of technology ineverybusiness.ThepurposeofthisIbKprogramistocreateentrepreneursthatareself‐reliant based on science and technology, improvemanagement skills effort,and createa suitableentrepreneurship trainingmethod topioneer information‐oriented business. Themethods undertaken to implement this program are thetenantselectionphaseandconductingtrainingsandevaluation.Theoutcomesofthe IbKprogramafter3 yearsare (1) improving the quality of tenant businessproduction, (2)enhancing the tenant'sknowledgeandexpertiseon theworldofinformation technology ine‐commerce,businessbusinessmanagement, financialaccountingandK3, (3) improvingproductionprocesscapabilitywith intrenship,(4) making time and cost of production more efficient and effective and (5)promoting by having business blogwhich also as ameans of selling based oninformationtechnology.Keywords: Science for Entrepreneurship, Technopreneurship, E‐Commerce,BusinessManagement.

1. INTRODUCTIONScience for Entrepreneurship (IbK) is a new program in DP2M Dikti that was formulated in2009.Inprinciple,IbKprogramsubstitutestheprevioussimilarprogramnamelyDevelopmentof Entrepreneurship Culture in Higher Education (PBKPT) that has been formulated andrealizedsince1997.Themissionof the scienceand technologyprogram for entrepreneurship (IbK) is toproducenewentrepreneurs fromtheenvironmentcampus. IbKprogram ismanagedby lecturerswhohave entrepreneurial experiences in various fields of science as such to create science basedproductsandtechnopreneurship.Technopreneurshipisadesignfortechnology‐basedbusinesspeople that produce innovative products with the use of technology in every business(Suhartanto & Ary, 2010: xv). Entrepreneurship in the educational environment cannot beseparatedfromthecreativitydonebylecturersandstudents.Creativityplaysanimportantroleingeneratingnewideasthatispartoflearningprocess.*CorrespondingAuthor:desi_christofora@binadarma.ac.id

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BinaDarmaUniversity(UBD)asoneoftheprivateuniversitiesthathasmadeentrepreneurshipa compulsory course throughout the study. The programhas successfully hatched some newyoungentrepreneurswhoareabletocompetewithstart‐upsandeventheexistingbusinesses.This is because the mentor involved in teaching entrepreneurship is officially established,endorsed by the Rector of the University and has a background in entrepreneurship. Thenumberofentrepreneurial lecturerteamscurrentlyownedbytheuniversity isasmanyas10peoplefromseveralcourses.InordertoincreasetheentrepreneurspiritwithinUBD'sacademiccommunity,UBDalsobuildand develop entrepreneurship unit named Bina Darma Entrepreneur and Business Center(BDEBC). The purpose of the establishment of this unit is to produce young entrepreneurs,especially inthecampusenvironment. Inaddition, thisunitwasestablishedasa formofUBDresponsibilityinmotivatingstudentstohaveentrepreneurialspiritbyimprovingtheabilityofstudents and graduates in empowering micro and small enterprises in entrepreneurship. Inordertorealizeasustainableglobalbusinessoperation,BDEBCleadbyRahmaSanthiZinaida,S.Si., M. Ikom, the director of Business Incubator and coordinator at UBD has succeeded increatinganentrepreneurialatmosphereatUBDthroughvariousprogramssuchasCooperationProgram (Co Op) or Learning ProgramWorking Integrated (UNT), and Science Program forEntrepreneurship (IbK). All of them are intended for the development of the entrepreneurialenvironmentinUBD.

2.METHODOLOGYAflowchartofactivitiesasshowninFig.1wasdevelopedtoclarifythestepstobeundertakeninthisIbKprogram.TheIbKcompriseof3phaseswhichispreparationphase,implementationphase,andevaluationphase.

Implementation PhasePreparation Phase Evaluation Phase

Tenat recruitment

acceptance of tenant business 

proposal 

reviewing the location of 

prospective tenants

discussion of problems etc.

Mapping tenants needs

Collaboration with partner and FTP

internship

briefings, seminars and workshops

mentoring and training

Monitoring and analysis

Cross check and evaluation

reporting

Figure1.PhasesofIbK.

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3.FINDING

In this study, 20 tenants from different business fields are studied. The tenant data are asfollows:

a.PKM‐KandGTStudents :5Peopleb.Studentswhoalreadyhavebusiness :5Peoplec.Studentswhopioneerednewventures :5Peopled.Alumni :5People

Table1 list the3rdyear IbK tenantdataand theirrespectiveblogname listsasaresultofe‐commercetraining.

Table1ListofIbKUniversitasBinaDarmatenants

No Tenantname BlogName1 BellaPutriAnggriana https://bellifoodsbakery.ibk‐ubd.com2 M.RidhoHerangga https://arapamacom.ibk‐ubd.com3 Nunung https://necisnack.ibk‐ubd.com4 MediaRahmaTamala https://sariayupelaminanpalembang.ibk‐ubd.com5 SriWahyuni http://gracosnackandcake.ibk‐ubd.com6 TriNoviani http://misschocobakery.ibk‐ubd.com7 ShintaShintaSari https://snackmbakatik.ibk‐ubd.com8 Kgs.AbdurrahmanHakim http://palembangcraft.ibk‐ubd.com9 MFajriRamadhan http://tampol.ibk‐ubd.com10 YosriWahyudi http://bengkol.ibk‐ubd.com11 DindaAyuP http://nyoknyekernyai.ibk‐ubd.com12 MFaridSalehudin http://snackkito.ibk‐ubd.com13 MTaufanDwiPutra http://stablerice.ibk‐ubd.com14 EstriRahayuSanti https://litd.ibk‐ubd.com15 DesiTriLestari https://lateks.ibk‐ubd.com16 MAbdulGafur http://gamerpg.ibk‐ubd.com17 SatyaYuda http://spartaclothing.ibk‐ubd.com18 RahmadHidayat http://kedatonpalembang.ibk‐ubd.com19 Elma http://benangemas.ibk‐ubd.com20 DanilSaputra http://potasnack.ibk‐ubd.com

Source:IbK’sDocumentationsAccordingtoTriton(2006),e‐commerceisatradethatisdoneelectronicallywheretheformoftrade transactions either buying or selling done on the internet network. E‐commerce is abusinessactivity involvingconsumers,manufactures, serviceprovidersand intermediariesbyusing computer networks (internet networks). The following are some of the problemsencounteredbystudentsandalumni’stenantwhohavestartedmakingthebusiness:

i. Students’effortstilldependsoncapitalfromparent.ii. Students’ businesses are still stagnant, no innovation, no creativity element and still

imitatesimilareffortwithitsbusiness.iii. Students’businesseshavenotbeentesteddirectlytothemarketsothatmanyearlyloses

wasincurred.iv. Students’businessesarenotoptimalinthemarketingmix.v. Students’ businesses do not have a logo, icon, or name that is catchy and easy to

remember.

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vi. Theproductpackagingisstillverysimple.vii. Thereisnopropertouchoftechnology.

4.DISCUSSIONANDCONCLUSIONBinaDarmaUniversityhasreceivedassistancefromtheMinistryofResearchandTechnologyofHigherEducation through theEntrepreneurshipSciencesProgram (IbK) for three times.Thisprogramwasattendedby20participantswithentrepreneurshipbackgroundnamely5startupstudents, 5 students who have business, 5 students from PKM program, and 5 UBD alumni.Meanwhile,tosharpentheirbusinessmorale,UBDalsoinvolves5businesspartnerswhichthenbecome a place to teach direct participants (internships) about the business world. Theprogram lasts for approximately 6 months with various activities undertaken includingsocialization program to participants, registration, training, and industry visitation.Socializationtoparticipantsisdoneineveryclassthatisdirectlyassistedbyentrepreneurshipfaculty teamatUBD. Inaddition,classesarealsoannouncedthroughthewebsiteandbulletinboard. After getting the results of the socialization, UBD then opened the registration forstudents who are interested in joining the program which then conducted grouping ofparticipantsinaccordancewiththeexistingquota.MethodsusedtoimproveentrepreneurshipinUBDthroughIbKprogramare:

i. Entrepreneurship training: Entrepreneurship training for tenant participants is done

after all recruitment phases are completed. Entrepreneurship training aims to provideinsight as well as change the mindset of entrepreneurs to tenant participants throughinteractive training, discussion, observation and entrepreneurial practices and bringsuccessfulentrepreneursinguestlectures.

ii. Apprenticeship internship: Apprenticeship in partner industries is also performed forIbKtenants,buttheimplementationisnotfullforacertainperiodoftimebutisonlydoneseveral timesasper theneedsof the lessee in consolidating thebusinessunit.Partnerswhobecomeapprentices forparticipant tenants are small andmediumenterprises thatarepotentialpartners. In this case theapprenticeshipprocesswillworkwith theBDECwhereBDECprovidesthenecessarypartnersfortheparticipant’srenter.

iii. Coaching pattern: Tenant coaching pattern through mentoring pattern, whereparticipants are divided by groups and guided by one lecturer as amentor. Counselingthroughmentoring canbedone at any timeby the lecturer at least once aweek and isdonebyfillingouttheconsultationcardsothattheguidanceprocesscanbemonitoredbytheprogramcommittee.Counselingwillalsobeevaluatedeverymonthtoseeifproblemsexistanddiscussedaboutthesolution.

iv. TenantControl: Tenant control is conducted throughmonitoring and evaluationmediaeitherdirectlyconductedbythementorsalsothroughwrittenmediabypreparingreportsontheprogressofactivitiesoneachmonth.Eachtenantgroupcreatesareportbyfillingout the Business Unit Monitoring Evaluation Form and Financial Reports each month.Supervisionisalsomadeontheuseoftechnologytoolstoappropriateitsuse.

v. Tenantbusinessfinancingtechniques:Thecosttofinanceatenantbusinessisbasedonthe business proposals planned by each tenant. In an effort to provide businessmotivation, IbK managers determine the amount of funds based on the business scaleproposed by the tenant. The disbursement of funds is done once in the middle of thebusiness, this is done so that the tenant is more prepared and serious in running thebusiness.

vi. Patternoftechnologyassistance:Intenantparticipantswillalsobegiventechnologicalassistancewhichcertainlyisnotintheformoffinancialassistance.Inthiscasemorehelptotechnicalassistant(TA).WorkshopstailoredtotheneedsoftenantssuchastraininginthefieldofIT(InformationTechnology)withthecreationofwebsitesorblogsfortenants

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whowanttoselltheirgoodsthroughonlineshop,trainingtheuseofpackagingmachinery(canning)andpackaging,andothers.

ACKNOWLEGEMENTThanksforDP2MRistekdiktiMinistrywhoprovidegrantschemeforthisprogram.REFERENCESBagus, Deni. (2013). E‐Commerse: Definisi, Jenis, Tujuan, Manfaat dan Ancaman Menggunakan E‐

Commerce,http://jurnal‐sdm.blogspot.co.id/2009/08/e‐commerse‐definisi‐jenis‐tujuan.html,diaksestanggal6September2017.

Hisrich, R.D, Peters, M.P ., & Shepherd, D.A. (2008). Enterpreneurship: Mc Graw hill, Internationaledition.

Suhartanto,Eko&ArySetijadi.(2010).Technopreneurship.Jakarta:PT.ElexMediaKomputindoSuryana. (2006). Kewirausahaan Pedoman Praktis: Kiat dan Proses Menuju Sukses. Jakarta:

PenerbitSalemba4.Saiman, Leonardus. (2009). Kewirausahaan Teori, Praktik dan Kasus‐Kasus. Jakarta: Penerbit

Salemba.Bagus,Deni.(2013).E‐Commerse:Definisi, Jenis,Tujuan,ManfaatdanAncamanMenggunakan

E‐Commerce, melalui http://jurnal‐sdm.blogspot.co.id/2009/08/e‐commerse‐definisi‐jenis‐tujuan.html,diaksestanggal26/6/2016.

TritonPB.(2006).Mengenale‐commercedanbisnisdiduniacyber.Yogyakarta:ArgoPublisher.