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COSMETIC PENCIL HISTORY…
Jum
bo-M
atic
Der
mat
ogra
ph
SET
JET
JMT
SMT
Styl
o
B-M
atic
Dip
liner
R-M
atic
Liro
la
Inkl
iner
…AS BASIS OF DECADES OF SUCCESS
Liqu
id C
olou
r
Mas
cara
SKIN
TR
EATM
ENT
Pow
der-D
ip®
Lip-
Kick
®
Pow
der-M
atic
®
Visc
o-M
atic
Shor
t R-M
atic
Mic
ro-M
atic
®
Perfe
ct D
oubl
e®
Dre
ss-U
p
2-M
atic
Dip
Pen
2K-A
pplic
ator
USAMurfreesboro
MEXICO Toluca COLUMBIA
Bogotá
BRAZILCuritiba
GERMANY Headquarter
Heroldsberg
CZECH REPUBLICCesky Krumlov
CHINATianjinShanghai
INDONESIAJakarta
GLOBAL SUBSIDIARIES
PRODUCTION
370 texturescontinuous investment in
cutting-edge technologymore than
12,000 colorsmulti-level
quality assurance
OUR INNOVATION STRATEGY
CUSTOMERPRODUCT STRATEGY
CONSUMER& MARKET
PRODUCT EXPERIENCE
SUSTAINABILITY
FOCUS ON KEY MARKET OPPORTUNITIES
ACTIONABLE CONSUMER INSIGHTS
TRENDS & INSIGHTSCOLOR & DESIGN THAT MATTERS
EMBRACING INDIVIDUALITY AND DIVERSITY
TECHNOLOGY & OPEN DEVELOPMENT
QUALITY & SAVETY
PERFORMANCE & INNOVATION
BRAND EXPERIENCE / MINDFUL BEAUTY
OUR AMBITION
SUSTAINABLE HIGH PERFORMANCE
HIGH PERFORMANCE IS AN IMPORTANT PARTOF OUR STRATEGY.
BY TRANSFORMING OUR PORTFOLIO INTO ACLEAN AND TRANSPARENT ONE, WE ARE DEVELOPING THE SUSTAINABLE SOLUTIONSOF THE FUTURE, WITHOUT COMPROMISING
ON PERFORMANCE.
Kajal, Eye-Shadow, Lipstick, Lipliner, Eyeliner, Concealer –everything needed for a perfect make-up is smarter in a pencil:easy to apply and multi-functional for unlimited looks.
A MUST FOR A PERFECT MAKE-UP
Our 360° customizing-approach that zeros in on your brand’s individuality. Offering one-of-a-kind products, formulas, and packaging that are expertly tailored to your needs. For an exclusive look & feel that will turn heads – and inspire your customers.
CUSTOMIZING
INNOVATION
holistic product
innovationin interdisciplinary
teams
150 employees
in R&D
significant investments in
new products
every year
Market Workplace Environment Community
Sustainable product responsibility Supplier Code of Conduct Sustainable initiatives
Neighbourhood Partnerships Cooperation with DKMS Social engagement
Social Charter Colorland Crèche & holiday childcare Sedex Members Ethical Trade Audit
Environmental Protection Carbon Footprint Wood certification
CORPORATE SOCIAL RESPONSIBILITY