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Leadership, the key to unlocking global marketsThe strategies and learnings of Siemens in CEE
Dr. Georg AntesbergerSiemens AG Österreich
Leadership, the key to unlocking global marketsThe strategies and learnings of Siemens in CEE
Dr. Georg AntesbergerSiemens AG Österreich
Page 2 February 2007 Dr. Georg Antesberger, Siemens CEE
61 mio. Consumers61 mio. Consumers 524 bill. EUR GDP 524 bill. EUR GDP (4,3% growth rate) (4,3% growth rate)
33 bill. EUR Siemens-market 33 bill. EUR Siemens-market (5,6% growth rate)(5,6% growth rate)
8.996 mio. EUR order intake8.996 mio. EUR order intake 7.516 mio. EUR sales 7.516 mio. EUR sales (thereof 58% export)(thereof 58% export)
30.254 employees30.254 employees
Siemens in Central and Eastern Europe
Source: Central Bureau of Statistics, Year 2006
Page 3 February 2007 Dr. Georg Antesberger, Siemens CEE
Attractive Markets and Favorable Business Environmentsto compete in
1
Critical Success Factors in Business Development
1 1
2Courage
and Liberty to take risks
3
1
Leaders and Employees
to realize
4Innovative Products,
Solutions and Services to succeed with
Page 4 February 2007 Dr. Georg Antesberger, Siemens CEE
Attractive Markets and Favorable Business Environment
Investment and Growth need outside Stimulation
Investment Climate Stable political and legal conditions Liberalized markets as drivers for investment Openness towards Foreign Investment
Technology Demand for modern technology Secure Energy Supply and Resources
Legislation and Funding Short project decisions and
approval processes Stable conditions for long-term investments
(Feed-in tariffs and Green Electricity)
1
Page 5 February 2007 Dr. Georg Antesberger, Siemens CEE
CO2-free power plant (CCS)
High-efficiency turbines
Piezo injection for fuel-efficient
vehicles
Energy-saving lighting
High-voltage DC Transmission
Systems
Energy-efficient buildings
Enhanced railtransport
Highly efficient industrial drives
Hybrid engines
Renewable Energy
Innovative Products, Solutions and Services to succeed
Increase of Energy Efficiency is a technological challenge
2
Page 6 February 2007 Dr. Georg Antesberger, Siemens CEE
Attractive Markets and Favorable Business Environmentsto compete in
1
Critical Success Factors in Business Development
1 1
2Courage
and Liberty to take risks
3
1
Leaders and Employees
to realize
4Innovative Products,
Solutions and Services to succeed with
Page 7 February 2007 Dr. Georg Antesberger, Siemens CEE
Attractive Markets and Favorable Business Environmentsto compete in
1
Critical Success Factors in Business Development
1 1
2Courage
and Liberty to take risks
3
1
Leaders and Employees
to realize
4Innovative Products,
Solutions and Services to succeed with
Schutzvermerk / Copyright-Vermerk
Leadership, the key to unlocking global marketsLeadership, the key to unlocking global markets
