SchreckTeck AcademyJump Start- FACEBOOK

Gina Schreck,

President, SynapseConnecting

ProgramOverviewProgramOverview

Your Goals and Your BrandYour Goals and Your Brand

What are your keywords?What are your keywords?

Different Tools—Different Different Tools—Different PurposesPurposes

Twitter Feeds the RestTwitter Feeds the Rest

Importance of HashtagsImportance of Hashtags

Facebook PAGES versus Facebook PAGES versus PROFILESPROFILES

Using Lists to Send and ReadUsing Lists to Send and Read

Understanding EdgeRank

What’s BING Got to Do With It?What’s BING Got to Do With It?

Tagging People and PagesTagging People and Pages

Power ToolsPower Tools

To Integrate or NOT to IntegrateTo Integrate or NOT to Integrate

Scheduling Posts- Should You Do Scheduling Posts- Should You Do It?It?

YouTube; Quora, Visual.ly and YouTube; Quora, Visual.ly and OthersOthers

650 MILLION on Board650 MILLION on Board

½ Check in Daily½ Check in Daily

Consumer BehaviorConsumer BehaviorHas ChangedHas Changed

17% Trust Advertising17% Trust Advertising78% Trust Peers78% Trust Peers

Facebook for Your Business

ONE Personal ProfileONE Personal Profile

Business Page(s) are attachedBusiness Page(s) are attached

The 2 Faces of FacebookPersonal Profile

Biz PAGE

Biz PAGEBiz PAGE

WelcomingWelcoming

VISUALVISUAL

Lots of ActivityLots of Activity

STAND OUT PAGES

Before & After

VideosVideos

PhotosPhotos

LinksLinks

USE MORE VISUALS

GREAT Visuals

Video; Photos; Links = SHARE

3rd Party Tools Hurt FacebookEdge Rank Score

Affinity ScoreAffinity Score

Be LIKEABLEBe LIKEABLE

Content Weight ScoreContent Weight Score

Getting LIKES & Getting LIKES & COMMENTSCOMMENTS

Time DecayTime Decay

The older the less the scoreThe older the less the score

ENGAGEMENT = EdgeRank

Suggest to Friends Suggest to Friends

ALSO SHARE… ALSO SHARE… More than ONCEMore than ONCE

Tag your PAGE on Tag your PAGE on your PROFILE and your PROFILE and elsewhereelsewhere

SHARE again!SHARE again!

Inviting People In

1.1. Personal PROFILE (if you don’tPersonal PROFILE (if you don’thave one set up yet)have one set up yet)

2. http://Facebook.com/pages (to start your Business PAGE)

3. http://Facebook.com/username (to claim your URL once you have25 LIKES)

Getting Started

EventsEvents

Guest Experts Q&AGuest Experts Q&A

Topic Trivia NightTopic Trivia Night

BIG Engagement

Facebook Daily

Activity

Facebook Daily

Activity

Post content in the AM with PHOTO, LINK, VIDEO or Post content in the AM with PHOTO, LINK, VIDEO or POLL (Question)POLL (Question)

Scan and Reply (don’t forget the SOCIAL)Scan and Reply (don’t forget the SOCIAL)

• Go to other PAGES you LIKE & comment as YOUR PAGEGo to other PAGES you LIKE & comment as YOUR PAGE

• Tweet asking people to “Join in the conversation”Tweet asking people to “Join in the conversation”

• Post again in the PM-same as abovePost again in the PM-same as above

• Wash-Rinse-RepeatWash-Rinse-Repeat

Editorial CalendarEditorial Calendar

Theme Mon Tues Wed Thurs Fri Sat

Content /

Where

Spring Clean

Blog

FB Page

Tips on Twitter

Video on FB

Question on FBook

Tips on Twitter

FAN Feature on FB

Recap Blog comments

Content /

Where

Baseball Blog

Tips

Ask the Expert on FB

Wacky Wed VIDEO

Tips Tips

Content /

Where

HomeworkHomework

• Start Your Business PAGEStart Your Business PAGE

• Invite your PERSONAL PROFILE friends (2 x Invite your PERSONAL PROFILE friends (2 x per week at different times)per week at different times)

• Add Twitter & Facebook links to your Add Twitter & Facebook links to your signature line on Emailsignature line on Email

• Comment & LIKE posts each day (10 min)Comment & LIKE posts each day (10 min)

GinaSchreck

• @GinaSchreck (Twitter)@GinaSchreck (Twitter)

• Facebook- Gina SchreckFacebook- Gina Schreck

• Facebook.com/GettinGeekyFacebook.com/GettinGeeky

• www.SynapseConnecting.comwww.SynapseConnecting.com