School Segment Playbook 2012-13 - doclibrary.comdoclibrary.com/MFR1/SEG/2012-13 School Segment Playbook Updated... · 11170 Whole Grain Rich Chocolate Chip Cookie Dough ... • Help

2012-13 School Segment Plan

1

Code New School Products Pack

10204 Whole Grain Rich Cinnamon Breakfast Swirl 240/1.25 oz.

37720 Whole Grain Rich French Toast Sticks 12/2 lbs.

10988 Whole Grain Rich 1.25 oz. Dinner Roll Dough 288/1.25 oz.

11170 Whole Grain Rich Chocolate Chip Cookie Dough 240/1.22 oz.

11108 Whole Grain Rich 12” x 16” Sheeted Pizza Dough 20/24.5 oz.

11568 Whole Grain Rich 14” Sheeted Pizza Dough 32 /16.25 oz

School Segment Playbook 2012-13

Schools Sales Priority: July 2012 – June 2013 • Focus your selling efforts on New and Existing school items (including Platinum items).

Call Tactics

• Achieve annual school sales volume targets (as presented in April 2012)

• Partner with schools to become their Whole Grain RICH (WGR) solutions provider

• Create menu slots by replacing non-whole grain items with whole grain RICH products (see conversion

chart)

• Help schools attempting to achieve a Healthier US School Challenge ranking and meet AHG

requirements

• Present Rich’s School Pizza Program from your School Playbook

• Present Rich’s Sandwich Program from your School Playbook

• Drawdown Commodity Balances by 10% per month to achieve 80% usage by June

• Complete bid award information on commodity bids by June 1

Complete bid award information on commercial bids by November 1

Product Priorities:

Commodity Cheese and Flour Products

Strategic, Volume Important and Other categories per annual school sales targets

12% total sales from New Products (below):

A complete list of Rich’s School products can be found in the “Documents” section of the School Playbook

2


2011-12 Playbook Products

1. Continue selling 2011-12 products 2. Add additional menu spots/slots

3. Ensure menu placement/utilization where approved 4. Continue student testing and add new school districts

Code New School Products Pack Focus

05295 RTO roll dough made with whole grains 180/2 oz. Strategic

09718 16” Sheeted Pizza Dough made with 51% whole grains 20/22 oz Strategic

09315 Biscuit Dough made with 51% whole grains (Handi-Split) 216/2.1 oz Strategic

08818 Rip Stick breadstick dough made with whole grains 250/1 oz Strategic

08763 Sub Roll dough made with whole grains 60/7.5 oz Strategic

08733 UBR Individually wrapped and Fully Baked 126/2.2 oz Strategic

07816 UBR Dough Cinnamon 2.5 oz 140/2.5 oz Strategic

07943 UBR Dough Cinnamon 1.5 oz 240/1.5 oz Strategic

09858 Sunberry Blast UBR® dough 240/2.5 oz Strategic

09431 Bluesberry UBR® dough 240/2.5 oz Strategic

65219 Reduced Sodium BFY Mozzarella Cheese Stick 8/3 lbs. Volume Important

65220 BFY Cheese stick made with whole grains 8/3 lbs. Volume Important

65224 Buffalo Cheese Cruncher® 8/3.15 lbs. Volume Important

65225 Pizza Cheese Cruncher® 8/3.14 lbs. Volume Important

65278 BFY 2 oz Pizza Dipper 10/2.5 lbs. Volume Important

65233 BFY 1 oz Pizza Dipper 10/2.5 lbs. Volume Important

65302 BBQ Chicken Sandwich Melt 84/4.5 oz Volume Important

65303 Meatball Marinara Sandwich Melt 84/4.96 oz Volume Important

47039 Shrimp Poppers made with whole grains 5/2# Other

Product Training

• Conduct 5 pizza trainings per market (by December 1st)

• Conduct 2 whole grain rich boot camps (By October 1st)

• Utilize CRM Portion of Pipeline for your focus school accounts by updating call reports.

• All school representatives should be trained on school-specific products and segment

Product Training guidelines and support materials can be found on the “Training” tab of the School Playbook

including Training Videos, Recipes, and Handling Charts

Support Documents:

• The following documents can be found in the School Playbook

E-mail template for pre-show mailers

School focused POS

Commodity website

Sales Contacts

Tom LeBuhn Matthew Wilson Karen Hoben Jason Shanks Anita D’Eccliss

Director - K12 Sr. Manager – SE/Texas Manager – Midwest Manager - East Manager - West

[email protected] [email protected] [email protected] [email protected] ad’[email protected]

((513) 255 2035 (678) 463-3144 (952) 826 9437 (716) 343 5325 (310) 508 2022

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mailto:[email protected]




Customer Targets:

• Customer Targets - Schools

Product Market Position:

• Reinforces Rich’s commitment as whole grain RICH solutions provider

• Smaller ½ oz. equivalent grain cinnamon swirl fills demand for fewer bread

servings

Competition:

• Pillsbury IW whole grain Mini-cinnis (133686000)

• Bakecrafter’s IW whole grain cinnamon roll (#1140)

Product Info: • Code – 10204

• Pack - 240/1.25 oz. (18.75#)

• TL Price - $32.40

Cost per piece - $0.14

• Shelf Life 180 Days Frozen

WGR Cinnamon Breakfast Swirl

Product Features

• Whole Grain RICH (51% Whole Grain)

• 8 grams of whole grains per roll

• ½ oz. equivalent grain per roll

• Low Sodium

• Low Fat

• No HFCS

• Good Source of Fiber

• 5 Grams of Protein

• AHG approved for all grade levels


INGREDIENTS: WATER, WHOLE WHEAT FLOUR, ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT

FLOUR, MALTED BARLEY FLOUR, NIACIN, IRON AS FERROUS SULFATE, THIAMINE MONONITRATE,

ENZYME, RIBOFLAVIN, FOLIC ACID), SUGAR, YEAST, CONTAINS LESS THAN 2% OF THE FOLLOWING:

MALTODEXTRIN, EGGS, MODIFIED CORN STARCH, CINNAMON, CITRUS FIBER, SALT, NATURAL AND

ARTIFICIAL FLAVOR, MOLASSES, DISTILLED MONOGLYCERIDES, POTASSIUM CHLORIDE, DATEM,

SODIUM STEAROYL LACTYLATE, COLORED WITH (CARAMEL COLOR, BETA CAROTENE), PECTIN,

ASCORBIC ACID, ENZYME. MAY CONTAIN MILK, SOY AND SESAME.

Nutrition Facts Serving Size 1 Roll (32.5g)

Amount Per Serving

Calories 85 Calories from Fat 5

Total Fat 0.5g

Saturated Fat 0.25g

Trans Fat 0g

Cholesterol 3mg

Sodium 65mg

Total Carbohydrate 18g

Dietary Fiber 2g

Sugars 5g

Protein 3g

Product Handling:


WGR French Toast Sticks

Customer Targets:




• Great solution for breakfast in the classroom using Farm Rich clamshells

(POS #RSP849).

Product Handling:

1. PREHEAT CONVECTION OVEN TO 350°F.

2. ARRANGE FRENCH TOAST STICKS IN A SINGLE LAYER ON A BAKING SHEET.

3. BAKE FOR 10 MINUTES.

4. LET STAND 1 MINUTE BEFORE SERVING.


• Pack – 12/2 lbs.

• TL Price - $34.00

Cost per Serving - $0.23


Product Features


• Serving Size: 2 pieces (2.34 oz.)

• Food Based Credits: 2 B (based on 14.75g)

1.75 oz. equivalent (based on 16g)

• Made with 68% whole white wheat

• 8g whole grains per stick

16g whole grains per serving

• Larger cut provides more whole grain bread

and less coating

• Case weight = 24 lbs. (12/2#)

INGREDIENTS: BREAD (WHOLE WHEAT FLOUR, WATER, ENRICHED BLEACHED FLOUR [WHEAT FLOUR, MALTED

BARLEY FLOUR, NIACIN, IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID], WHEAT GLUTEN, HIGH FRUCTOSE

CORN SYRUP, YEAST, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: CALCIUM SULFATE, SOYBEAN OIL, SALT,

YEAST NUTRIENTS [MONOCALCIUM PHOSPHATE, CALCIUM SULFATE, AMMONIUM SULFATE], DOUGH CONDITIONERS

[MAY CONTAIN ONE OR MORE OF THE FOLLOWING: MONO- AND DIGLYCERIDES, ETHOXYLATED MONO- AND

DIGLYCERIDES, ASCORBIC ACID, ENZYMES, AZODICARBONAMIDE], CORN STARCH, CALCIUM PROPIONATE

[PRESERVATIVE], NIACIN {VITAMIN B3}, PYRIDOXINE HYDROCHLORIDE {VITAMIN B6}, RIBOFLAVIN {VITAMIN B2},

THIAMIN MONONITRATE {VITAMIN B1}, VITAMIN A PALMITATE, CALCIUM, REDUCED IRON, VITAMIN D3, WHEAT STARCH,

SOY LECITHIN, SOY FLOUR, MILK), WATER, WHOLE WHEAT FLOUR, SOYBEAN OIL, SUGAR, ENRICHED WHEAT FLOUR

(FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), YELLOW CORN FLOUR,

CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: ARTIFICIAL FLAVOR, LEAVENING (MONOCALCIUM PHOSPHATE,

SODIUM BICARBONATE), CARRAGEENAN, DEXTROSE, DRIED YEAST, GUM ARABIC, NATURAL FLAVORS, SALT, SOY

FLOUR. CONTAINS MILK, SOY, WHEAT

Nutrition Facts

Serving Size 2 sticks (67g)

Amount Per Serving


Total Fat 8g

Saturated Fat 1.5g

Trans Fat 0g

Cholesterol 0mg

Sodium 170mg


Dietary Fiber 2g

Sugars 5g

Protein 4g


Rich Products Corporation Pinnacle McCain

Bake Crafters

Cargill

Brand Farm Rich Aunt Jemima Mrs.

Buttersw

orth

Anchor/Ore

Ida Sunny Fresh

PC # 67400 68400 67411 68411 37717 37720 43585 43586 46002 96110844 440 442 40066 40072

Description Original

French Toast

Sticks (yellow

bread)

Original

French Toast

Sticks (yellow

bread)

Smart Sticks

(enriched

white bread)

Smart Sticks

(enriched

white bread)

Made w/

whole grains

(whole grain

bread)

51% whole

grain whole

grain

bread/coating

Original

French

Toast

Sticks

Made with

Whole

Grain

Original

French

Toast

Sticks

French Toast

Sticks French Toast

Sticks Made with Whole

Grains Original French

Toast Sticks

Whole Grain

French Toast

Sticks

Case Wt. 10 lb. 20 lb. 10 lb. 20 lb. 12 lb. 24 lb. 10 lb. 10 lb. 10 lb. 10 lb. 10 lb. 10 lb. 28.12 22.5 lb.

Pack Size 5/2# 10/2# 5/2# 10/2# 6/2# 12/2# 2/5# 2/5# 2/5# 5/2# 180/0.9 oz. 5/2#

Servings per

Case 90 180 72 144 75 162 47 47 47 84 180 180 150 120

Serving Size 3 pieces

(2.64 oz) 3 pieces

(2.64 oz) 2 pieces

(2.29 oz) 2 pieces

(2.29 oz) 2 pieces

(2.52 oz) 2 pieces

(2.34 oz)

4 pieces

(3.386

oz)

4 pieces

(3.386

oz)

4 pieces

(3.386

oz)

2 pieces

(1.9 oz) 1 stick

(0.9 oz) 3 pieces

(3.5 oz.) 1 slice (3 oz.) 1 slice (3 oz.)

Bread

Servings

(14.75g) 2.25 B 2.25 B 2 B 2 B 2 B 2 B 2 B 2 B 2 B 1 B 1 B 2 B 1 B, 1 M/MA 1 B, 1 M/MA

OZ EQIVALENT GRAINS 2 2 1.75 1.75 1.75 1.75 - - - - - - - -

CN Label no no no no no no no no no no no no yes yes

WGR no no no no no yes no yes no no no yes no yes

Calories 220 220 190 190 180 200 310 300 300 160 140 270 180 190

Fat 9 9 8 8 7 9 12 13 12 7 6 11 3 3

Sat Fat 1.5 1.5 1.5 1.5 1 1.5 3 3 3 2 1 2 1 1

Chol 20 20 20 20 0 0 0 0 0 7 0 0 130 130

Sodium 220 220 190 190 340 210 410 400 400 130 220 430 330 330

Carbs 31 31 27 27 27 26 45 43 41 23 19 38 28 28

Fiber 1 1 1 1 1 3 1 3 1 0 0 4 1 3

Sugar 9 9 8 8 4 6 14 15 10 6 5 9 5 5

Protein 4 4 3 3 4 5 5 6 5 3 3 8 8 10

Case Price $11.50 $21.50 $13.50 $26.00 $17.00 $34.00

Serving Cost $0.13 $0.12 $0.19 $0.18 $0.23 $0.21

Competitive

Equivalent

Competitive Info:

WGR 1.25 oz. dinner roll dough

Customer Targets:

• Customer Targets – Schools

Product Handling:

1. Panning: 48 (6 X 8) For Clusters Or 24 (4 X 6) For Singles On Lined Sheet

Pan.

2. Retard/Thaw Time: Retarder: (35 F - 38 F), 12 - 18 Hours. Room

Temperature: 60 Minutes.

3. Proofing: (95 F, 85% R.H.) For 40 - 50 Minutes.

4. Baking:

• Rack Oven: 375 F For 12 - 14 Minutes

• Deck Oven: 375 F For 12 - 14 Minutes

• Convection Oven: 325 F For 10 - 12 Minutes.


• Pack – 288/1.25 oz. (20.11#)

• TL Price per case – $28.62

• TL Price per roll – $0.099

• Shelf Life – 150 Days Frozen

Product Features


• Serving Size: 1 roll (1.25 oz.)

• 1 oz. equivalent grain

• Whole Grain RICH (51% whole grain)

• A touch of honey (No HFCS)

• Approx. Serving Cost:

– Commercial $0.099

– Available for commodity

processing B198

• Case Weight = 20.7 lbs.



ENZYME, RIBOFLAVIN, FOLIC ACID), YEAST, SUGAR, SOYBEAN OIL, WHEAT GLUTEN, CONTAINS LESS

THAN 2% OF THE FOLLOWING: OAT FIBER, NATURAL FLAVOR (CONTAINS WHEAT INGREDIENTS), SEA

SALT, DATEM, HONEY, ACESULFAME POTASSIUM, ASCORBIC ACID, ENZYME. CONTAINS: WHEAT, MAY

CONTAIN MILK, SOY, EGG AND SESAME.

Nutrition Facts

Serving Size 1 Roll (35g)

Amount Per Serving


Total Fat 1.5g

Saturated Fat 0g

Trans Fat 0g

Cholesterol 0mg

Sodium 70mg


Dietary Fiber 2g

Sugars 2g

Protein 3g


• 1.25 oz. portion – reformulated to meet 1 oz. equivalent grain

• 51% whole grain claim reinforces Rich’s commitment as a supplier of whole

grain RICH solutions for schools

• Made with white whole wheat flour and a touch of honey to give it a kid-

friendly lighter color and taste

• Can be used as a dinner roll or a small sandwich carrier (slider)

Competition:

• J&J Snack Foods [Readi-Bake brand]

• Bridgford – Offers layer packs. Competes primarily on price. • Bridgford Frozen Honey Wheat Yeast Bakery Roll #6731, 1 oz /360 (51% WG)

• Bridgord Frozen Honey Wheat Ranch Rolls Tray Pack #6152, 1.5oz / 240 (51% WG)

• Wenner

– 1.5oz White Wheat Dinner Roll (288/1.5oz.)

• Dynamic Foods – More of a regional player (South) that competes primarily

on price


Customer Targets:




Product Handling: KEEP PRODUCT FROZEN AT 0 F OR BELOW UNTIL READY TO USE.

1. REMOVE FROZEN COOKIE PIECES FROM CASE AND PLACE 24 COOKIES (6 X 4) ONTO A

PARCHMENT PAPER LINED FULL SHEET PAN.

2. BAKING TIME AND TEMPERATURE GUIDELINES: COMMERCIAL CONVECTION OVEN: 325 F FOR 11-

14 MINUTES RACK OVEN: 350 F FOR 11-14 MINUTES (NOTE: OVEN TEMPERATURES VARY; BAKE

COOKIES UNTIL LIGHTLY BROWN. COOKIES WILL CONTINUE TO BAKE AS THEY COOL ON PAN.

DO NOT OVERBAKE).

3. REMOVE FROM OVEN AND COOL COMPLETELY ON BAKING PAN BEFORE DISPLAYING OR

PACKAGING.


• Pack – 240/1.22 oz. (18.3#)

• TL Price - $25.00

Cost per Serving - $0.10


WGR Chocolate Chip Cookie Dough

Product Features


• Serving Size: 1 cookie (1.22 oz)

• ½ oz. equivalent grain (dessert grain)

• Whole Grain RICH (51% White Wheat)

• 8 grams of whole grains, 2g fiber

• Made with real semisweet chocolate,

smaller chocolate chips for chocolate in

every bite

• Low sodium, Low cholesterol

• Using unrounded data, AHG approved for

all grades

• Available for commodity processing B198

• Case weight = 20 lbs.

Nutrition Facts Serving Size 1 cookie (31g)

Amount Per Serving


Total Fat 4.2567g Saturated

Fat 1.4079g

Trans Fat 0g

Cholesterol 3.2268mg

Sodium 70.6805mg

Total Carbohydrate 21.5802g

Dietary Fiber 2.0803g

Sugars 10.4285g

Protein 1.7527g

* Percent Daily Values are based on a 2,000 calorie diet.

Your daily values may be higher or lower depending on your

calorie needs.

INGREDIENTS: WHOLE WHEAT FLOUR, SUGAR, ENRICHED UNBLEACHED WHEAT FLOUR (WHEAT

FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER,

SEMISWEET CHOCOLATE CHIPS (SUGAR, CHOCOLATE LIQUOR, MILKFAT, COCOA BUTTER, SOY

LECITHIN (AN EMULSIFIER), NATURAL FLAVOR), SOYBEAN OIL, MARGARINE (SOYBEAN OIL, PALM OIL,

WATER, SALT, MONO AND DIGLYCERIDES, NONFAT DRY MILK, SOY LECITHIN, TO PRESERVE

FRESHNESS (SODIUM BENZOATE), ARTIFICIAL FLAVOR, VITAMIN A PALMITATE, COLORED WITH (BETA

CAROTENE)), MALTODEXTRIN, EGGS, CONTAINS LESS THAN 2% OF THE FOLLOWING: MOLASSES,

MODIFIED CORN STARCH, MODIFIED TAPIOCA STARCH, LEAVENING (SODIUM ACID PYROPHOSPHATE,

BAKING SODA, MONOCALCIUM PHOSPHATE), DISTILLED MONOGLYCERIDES, NATURAL FLAVOR,

ARTIFICIAL FLAVOR, POTASSIUM CHLORIDE. CONTAINS: WHEAT, MILK, SOY, EGGS

MANUFACTURED ON SHARED EQUIPMENT WITH PEANUTS AND TREE NUTS

Competition:


Brand Size PC # Bread

Credits % WG Grams

WG WG as first

ingredient Fat/satfat/

sugar Calories Fiber AHG

approved Servings

per case Case

wt.

Rich's 1.22 oz. 11170 0.5 64 8 yes 30/10/35 130 3 all grades 240 18.3

Otis 1 oz. 55670 0.75 51 ? yes 30/10/35 110 2 all grades 384 24

Otis 1.5 oz. 55680 1 51 8 yes 30/10/35 170 2 middle/high 240 22.5

Best Maid 1 oz. 70029 0.45 51 ? yes 30/10/30 110 1 no 240

Best Maid IW 1 oz. 70007 0.45 51 ? yes 30/10/30 110 1 no 120

Best Maid 1.33 oz. 70056 51 ? yes 30/10/30 220

Best Maid 1.5 oz. 70034 51 ? yes 30/10/30 200

J&J BeneFIT 1 oz. 04911 0.5 51 5.5 yes 30/10/35 105 1.5 no 384 24

J&J BeneFIT 1.33 oz. 04931 0.75 51 7.3 yes 30/10/35 140 2 yes 180 14.9

WGR 12” x 16” Sheeted Pizza Dough

Customer Targets:

• Schools with labor and space to prepare pizza

• Schools that make between 100-200 pizzas a day

Market Position: • Schools: Reinforces Rich’s commitment as whole grain RICH solutions provider

• Line extension with same Whole Grain formula as existing 16” sheeted dough (09718) and 14” (11568)

• Thin is in! – Designed to meet consumer demand for popular thin style pizza.

Thinner crust contains fewer bread servings to meet maximum limits for grade

levels.

Competition: • Particularly in schools, primary competition comes in the form of topped pizza

(Schwan’s) and pizza kits (Alpha)

Product Info: • Code: 11108

• Description: 12”x16” Whole Grain

RICH Proof and Bake sheeted pizza

dough

• Pack size – 20/24.5 oz. (30.625#)

• TL Price - $36.85

Cost per Serving (1/12 crust) - $0.15

• Shelf Life - 120 days Frozen

Product Features: • 1 slice = 2 oz. grain equivalent

• Easy and cost effective to execute successful, high quality, fresh baked pizza programs

– Better quality, fresh baked pizzeria style pizza drives participation

– Fresh baked whole grain goodness at half the cost of topped pizza


• 16g whole grains per 1/12 slice

• Made with all natural ingredients

• No High Fructose Corn Syrup

• Low Fat and Reduced Sodium

• Good source of fiber

• Made in the US




ENZYME, RIBOFLAVIN, FOLIC ACID), YEAST, SUGAR, CONTAINS LESS THAN 2% OF THE FOLLOWING:

SOYBEAN OIL, WHEAT GLUTEN, SALT, POTASSIUM CHLORIDE, ASCORBIC ACID, ENZYME.

CONTAINS: WHEAT, MAY CONTAIN MILK, SOY, EGG AND SESAME

Nutrition Facts

Serving Size 1/12 pizza crust (50g)


Total Fat 1.5g

Saturated Fat 0g

Trans Fat 0g

Cholesterol 0mg

Sodium 190mg


Dietary Fiber 2g

Sugars 1g

Protein 5g

18

Product Handling: • Keep product frozen at 0°F (-18°C) or below until ready to use

• Note: To prevent drying, pizza dough must be completely covered with plastic when thawing, proofing or tempering

• Line sheet pan with parchment and spray with pan release or lightly brush with oil. Place frozen dough piece(s) on

parchment

• Using papers that separate the dough pieces (provided in the case), spray both sides of paper and place over dough

pieces

• Stack a second layer of dough. Repeat the process stacking no more than 5 layers high. If more dough is needed, use

additional pans

• Tightly cover pan with plastic and refrigerate overnight (or up to 72 hours)

• Remove thawed sheeted dough from cooler and temper/proof at room temperature until double in size (minimum of 60

minutes)

• Optional: Using gloved finger tips or a docker, gently dimple or dock the dough for a thinner crust and to eliminate

undesirable bubbles on the baked pizza

• Transfer dough to oiled pizza pans

• Note: Oiled pizza screens or perforated pans will allow for a crispier baked crust

• Top and bake as follows. Ovens vary so use the suggested guidelines and optimize time and temperature your operation:

– Impinger/Conveyor Oven: 500 - 525°F for 4.5 – 6.5 minutes

– Convection Oven: 375 – 400°F for 9 – 11 minutes

– Deck Oven: 375 – 400°F for 8 – 11 minutes

• After baking, allow pizza to set for 3-4 minutes before cutting


WGR 14” Sheeted Pizza Dough

Customer Targets:

• Schools with labor and space to prepare pizza

• Schools that make between 100-200 pizzas a day

Market Position: • Schools: Reinforces Rich’s commitment as whole grain RICH solutions provider

• Line extension with same formula as existing 16” (09718) and 12x16 (11108)

• Smaller 14” meets demand for fewer bread servings while maintaining plate

coverage for student acceptability.

Competition:

• Particularly in schools, primary competition comes in the form of topped pizza

(Schwan’s) and pizza kits (Alpha)

Product Info: • Code: 11568

• Description: 14” Whole Grain RICH

Proof and Bake sheeted pizza dough

• Pack size – 32 /16.25 oz. (32.5#)

• TL Price - $36.85

Cost per Serving (1/8 crust) - $0.15

• Shelf Life - 120 days Frozen

Product Features: • 1 slice = 2 oz. grain equivalent

• Easy and cost effective to execute successful, high quality, fresh baked pizza programs

– Better quality, fresh baked pizzeria style pizza drives participation

– Fresh baked whole grain goodness at half the cost of topped pizza


• 16g whole grains per 1/8 slice

• Made with all natural ingredients

• No High Fructose Corn Syrup

• Low Fat and Low Sodium

• Good source of fiber

• Made in the US




ENZYME, RIBOFLAVIN, FOLIC ACID), YEAST, SUGAR, CONTAINS LESS THAN 2% OF THE FOLLOWING:

SOYBEAN OIL, WHEAT GLUTEN, SALT, POTASSIUM CHLORIDE, ASCORBIC ACID, ENZYME.

CONTAINS: WHEAT, MAY CONTAIN MILK, SOY, EGG AND SESAME

Nutrition Facts

Serving Size 1/8 pizza crust (50g)


Total Fat 1.5g

Saturated Fat 0g

Trans Fat 0g

Cholesterol 0mg

Sodium 190mg


Dietary Fiber 2g

Sugars 1g

Protein 5g

21

Product Handling: • Keep product frozen at 0°F (-18°C) or below until ready to use

• Note: To prevent drying, pizza dough must be completely covered with plastic when thawing, proofing or tempering

• Line sheet pan with parchment and spray with pan release or lightly brush with oil. Place frozen dough piece(s) on

parchment

• Using papers that separate the dough pieces (provided in the case), spray both sides of paper and place over dough

pieces

• Stack a second layer of dough. Repeat the process stacking no more than 5 layers high. If more dough is needed, use

additional pans

• Tightly cover pan with plastic and refrigerate overnight (or up to 72 hours)

• Remove thawed sheeted dough from cooler and temper/proof at room temperature until double in size (minimum of 60

minutes)

• Optional: Using gloved finger tips or a docker, gently dimple or dock the dough for a thinner crust and to eliminate

undesirable bubbles on the baked pizza

• Transfer dough to oiled pizza pans

• Note: Oiled pizza screens or perforated pans will allow for a crispier baked crust

• Top and bake as follows. Ovens vary so use the suggested guidelines and optimize time and temperature your operation:

– Impinger/Conveyor Oven: 500 - 525°F for 4.5 – 6.5 minutes

– Convection Oven: 375 – 400°F for 9 – 11 minutes

– Deck Oven: 375 – 400°F for 8 – 11 minutes

• After baking, allow pizza to set for 3-4 minutes before cutting


2012-13 Pricing

22

Item

Code

Description Pack Size Commercial

TL/per serv.

Commodity

TL/Per serv.

10204 Whole Grain Rich

Cinnamon Breakfast Swirl

240/1.25 oz.

$32.40

$0.14

$30.28

$0.126


French Toast Sticks

12/2 lbs. $34.00

$0.21

NA


1.15 oz. Dinner Roll Dough

288/1.25 oz. $28.62

$0.10

$26.06

$0.09


Chocolate Chip Cookie Dough

240/1.22 oz. $25.00

$0.10

$21.63

$0.09


12” x 16” Sheeted Pizza Dough

20/24.5 oz. $36.85

$0.15

$32.36

$0.13


14” Sheeted Pizza Dough

32/16.25 oz. $36.85

$0.15

TBD

Whole Grain RICH conversions

23

Currently purchasing Whole Grain RICH version Ultimate Breakfast Rounds

07943 Cinnamon UBR® - 1.5 oz 07943 Cinnamon UBR® - 1.5 oz

07816 Cinnamon UBR® - 2.5 oz 07816 Cinnamon UBR® - 2.5 oz

09431 Bluesberry UBR® 09431 Bluesberry UBR®

09858 Sunberry Blast UBR® 09858 Sunberry Blast UBR®

08733 Cinnamon UBR® Baked IW - 2.2 oz 08733 Cinnamon UBR® Baked IW - 2.2 oz

French Toast Sticks

37717 French Toast Sticks Made with Whole Grains 37720 French Toast Sticks made with whole grains 51

67400 Original French Toast Sticks, 10 lb 37720 French Toast Sticks made with whole grains 51

68400 Original French Toast Sticks, 20 lb 37720 French Toast Sticks made with whole grains 51

67411 SmartStix™ French Toast Sticks, 10 lb 37720 French Toast Sticks made with whole grains 51

68411 SmartStix™ French Toast Sticks, 20 lb 37720 French Toast Sticks made with whole grains 51

Cinnamon Rolls

07760 FTO Cinnamon Roll Dough Made with Whole Grains 10204 Cinnamon Breakfast Swirl made with whole grains 51

03439 Cinnamon Sweet Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51

03480 Petite Cinnamon Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51

08221 Traditional Sweet Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51

08344 Cinnamon Sweet Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51

07094 2.5 oz FTO Cinnamon Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51

07577 4.5 oz FTO Cinnamon Roll Dough 10204 Cinnamon Breakfast Swirl made with whole grains 51

Biscuits

06063 ZTF Biscuit Round (Handi-Split) 09315 Biscuit Dough Made with Whole Grains/51

06184 ZTF Biscuit Dough Made with Whole Grains 09315 Biscuit Dough Made with Whole Grains/51

13370 Country Style Biscuit Dough 09315 Biscuit Dough Made with Whole Grains/51

09315 Biscuit Dough Made with Whole Grains/51 09315 Biscuit Dough Made with Whole Grains/51

13717 Southern Style Biscuit Dough 09315 Biscuit Dough Made with Whole Grains/51

08405 Biscuit Dough Rounds 09315 Biscuit Dough Made with Whole Grains/51

08404 Biscuit Dough Rounds (Handi-Split) 09315 Biscuit Dough Made with Whole Grains/51

16280 Homestyle Biscuit Dough 09315 Biscuit Dough Made with Whole Grains/51

08410 Jumbo Round Biscuit - 3" 09315 Biscuit Dough Made with Whole Grains/51

11543 Cinnamon Raisin Biscuit Dough 09315 Biscuit Dough Made with Whole Grains/51

Whole Grain RICH conversion

24

Currently Purchasing Whole Grain RICH version

Handheld Snacks & Meals

65233 BFY Stuffed Crust Pizza Dippers - 1 oz 65233 BFY Stuffed Crust Pizza Dippers - 1 oz

65234 Turkey Pizzata® 65234 Turkey Pizzata®

65268 Stuffed Crust Pizza Dippers - 1 oz 65233 BFY Stuffed Crust Pizza Dippers - 1 oz

65265 Stuffed Crust Pizza Dippers - 2 oz 65278 BFY 2 oz Pizza Dippers Made with Whole Grains

65278 BFY 2 oz Pizza Dippers Made with Whole Grains 65278 BFY 2 oz Pizza Dippers Made with Whole Grains

65282 Pepperoni Pizzatas® 65234 Turkey Pizzata®

65292 Handheld Pepperoni Pleezer Sandwich NA

65302 Bar-B-Q Chicken Sandwich Melt 65302 Bar-B-Q Chicken Sandwich Melt

65303 Meatball Marinara Sandwich Melt 65303 Meatball Marinara Sandwich Melt

Cheese Sticks/Crunchers

65224 Buffalo Cheese Crunchers® 65224 Buffalo Cheese Crunchers®

65225 Pizza Cheese Crunchers® 65225 Pizza Cheese Crunchers®

65219 BFY Reduced Sodium Cheese Sticks Made with Whole

Grains 65219

BFY Reduced Sodium Cheese Sticks Made with Whole

Grains

65220 BFY Breaded Mozzarella Cheese Sticks 65220 BFY Breaded Mozzarella Cheese Sticks

65215 Breaded Mozzarella Cheese Sticks 65220 BFY Breaded Mozzarella Cheese Sticks

65216 Breaded “Smart” Mozzarella Cheese Sticks 65219 BFY Reduced Sodium Cheese Sticks Made with Whole

Grains

65248 Marinara Sauce Dipping Cup NA

Fruit & Veggie Sticks

67240 Apple Sticks NA

67262 Vegetable Sticks NA

67530 OnionO’s NA

Breaded Shrimp

47020 Shrimp Poppers 47039 Shrimp Poppers Made with Whole Grains

47039 Shrimp Poppers Made with Whole Grains 47039 Shrimp Poppers Made with Whole Grains

40414 Popcorn Shrimp NA

80622 Oven Crunchy Popcorn Shrimp NA


25


Pizza Dough, Crusts & Flatbreads

03062 16" Wheat Sheeted Pizza Dough 09718 16" 51% Whole Grain Sheeted Pizza Dough

03063 7" Wheat Sheeted Pizza Dough NA

03538 12" x 16" Wheat Sheeted Pizza Dough 11108 12" x 16" Sheeted Pizza Dough made with whole grains

09718 16" 51% Whole Grain Sheeted Pizza Dough 09718 16" 51% Whole Grain Sheeted Pizza Dough

03604 16" Fresh 'N Ready® Oven Rising Sheeted Pizza Dough NA

08848 12" x 15" Fresh 'N Ready® Oven Rising Sheeted Pizza Dough NA

07386 7" Fresh 'N Ready® Oven Rising Sheeted Pizza Dough NA

04648 16" White Wheat Par Baked Crust 04648 16" White Wheat Par Baked Crust

05051 7" White Wheat Par Baked Crust 05051 7" White Wheat Par Baked Crust

35086 16" Sheeted Pizza Dough 09718 16" 51% Whole Grain Sheeted Pizza Dough

34630 14" Sheeted Pizza Dough 11156 14" sheeted pizza dough made with whole grains

35300 12" x 16" Sheeted Pizza Dough 11108 12" x 16" Sheeted Pizza Dough made with whole grains

16387 7" Sheeted Pizza Dough NA

08516 16" All Natural Thin Sheeted Pizza Dough 09718 16" 51% Whole Grain Sheeted Pizza Dough

08955 7.25" Gluten-Free Par-Baked Pizza Crust NA

04649 9" x 9" White Wheat Oven Fired Flatbread NA


26


Dinner Rolls & Breadsticks

08818 Rip Stick™ Breadstick Dough Made with Whole Grains 08818 Rip Stick™ Breadstick Dough Made with Whole Grains

05295 RTO Made with Whole Grain Dinner Roll Dough 05295 RTO Made with Whole Grain Dinner Roll Dough

03301 Country Style Wheat Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

04280 Butter & Egg Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

04300 Wheat Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

10778 Wheat Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

08600 Homestyle Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

08803 Deluxe Wheat Sub Roll Dough 08763 Sub Roll Dough Made with Whole Grains

08820 Homestyle Wheat Dinner Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

11439 Homestyle Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

14804 Southern Homestyle Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

29120 Sweet Yeast Diamond Roll Dough 10988 1.15 oz. dinner roll made with whole grains 51

29399 Parkerhouse Roll Dough - Tray Pack 10988 1.15 oz. dinner roll made with whole grains 51

29406 Yeast Roll Dough - Layer Pack 10988 1.15 oz. dinner roll made with whole grains 51

10532 Soft French Breadsticks 08818 Rip Stick™ Breadstick Dough Made with Whole Grains

87783 French Breadsticks 08818 Rip Stick™ Breadstick Dough Made with Whole Grains

06142 Gluten-Free Italian Rolls (Baked) NA

Sandwich Breads

08763 Sub Roll Dough Made with Whole Grains 08763 Sub Roll Dough Made with Whole Grains

18147 Deluxe Wheat Sub Roll Dough 08763 Sub Roll Dough Made with Whole Grains

18148 Deluxe White Sub Roll Dough 08763 Sub Roll Dough Made with Whole Grains

03436 Country Style Wheat Petit Pain 08763 Sub Roll Dough Made with Whole Grains

74579 Par-Baked Wheat Hoagie Roll 08763 Sub Roll Dough Made with Whole Grains

03033 French Bread Dough 08763 Sub Roll Dough Made with Whole Grains

03199 Hoagie Roll Dough 08763 Sub Roll Dough Made with Whole Grains

11308 Wheat Hamburger Bun Dough NA

35975 Soft White Hamburger Roll Dough NA


27


Cookies & Brownies

04845 Bronze: Ranger Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains

04853 Bronze: Sugar Cookie Dough NA

39693 Gold: Sugar Cookie Dough NA

04802 Bronze: Oatmeal Raisin Cookie Dough NA

04810 Bronze: Chocolate Chip Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains

04837 Bronze: Peanut Butter Cookie Dough NA

06883 Bronze: Chocolate Chip Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains

38412 Silver: Chocolate Chip Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains

38494 Bronze: Varsity Chocolate Chip Cookie Dough 11170 Chocolate Chip Cookie Dough made with whole grains

39642 Gold: Chocolate Chunk Cookie Dough NA

62821 Bronze: XXL Chocolate Chip Cookie NA

06145 Gluten-Free Chocolate Chip Cookie NA

06144 Gluten-Free Fudge Brownie NA

06842 Gluten-Free Fudge Brownie Bites NA

Donuts

02831 Plain Cake Donut Hole NA

03853 Jumbo Ring Donut NA

06971 Cinnamon Bun Donut NA

13530 Homestyle Ring Donut NA

49803 Long John Donut NA

02233 Glazed Donut NA

Cakes & Cobbler

08125 4" Decorated Yellow Cake - Best Wishes NA

03473 Allen® Uniced Full Sheet Yellow Cake NA

03277 Allen® Half Sheet Chocolate Cake NA

03280 Uniced Half Sheet Yellow Cake NA

70632 Sensible Choice SF White Cake w/SF White Buttrcreme™ Icing NA

14138 Cobbler Crust Dough Sheet NA

Sales Support Materials

28

• E-mail templates for pre-show mailers

• School Display Booth

• Recipes/menu application for 1.15 oz. roll dough

Brochures

• FSSL16 – 2012-13 New Product Brochure

• FSSL04 – Full Line School Brochure (Nutrition without Boredom)

• FSSL15 – Whole Grain RICH sell sheet

• FSSL11 – 2011-12 Product Brochure (New Class of Whole Grain

Overachievers)

• FSSL05 – Making Better Pizza Fresh Pizza Program Guide

• FSSL10 – Sandwich Program Guide

• FSSL09 – Alliance for Healthier Generation School Meals

Product Sell Sheet

Ads

• Whole Grain RICH Ad

• Whole Grain Breakfast Ad

Text Text Text

E-mail Template for Shows

29

School Display Booth

30

Full Line Brochure

31

2012-13 New Product Brochure

32

Whole Grain RICH sell sheet

33

2011-12 New Product Brochure

34

Fresh Pizza Program Brochure

35

Sandwich Program Guide

36

AHG School Meals Products

37

Cinnamon Swirl Sell Sheet

38

39

Whole Grain RICH Ad

Whole Grain Breakfast Ad

40