School of Management MBA - Poornima · PDF fileSchool of Management MBA ... Introduction to Assignment problems-Hungarian method 5. ... Societal – Relational. Concept of Marketing

School of Management

MBA

Batch 2013-2015

1st – 4th Semester

Teaching Scheme & Syllabus

NOTICE

Change in Statutes/Ordinances/Rules/Regulations/Syllabus andBooks may, from time to time, be made by amendment or remaking, and acandidate shall, except in so far as the University determines otherwise complywith any change that applies to years he has not completed at the time of change.The decision taken by the Academic Council shall be final.

POORNIMA UNIVERSITYMBA First Year

Teaching Scheme for First Semester

Subject Code Subject NameTeaching Scheme

(Hrs per week) CreditsLec Tut Prac

A. Core Subjects (Theory)Major

MBX01101Principles and Practices ofManagement

4 0 0 4

MBX01102 Organization Behavior 4 0 0 4MBX01103 Statistics & Quantitative Methods 4 0 0 4MBX01104 Managerial Economics 4 0 0 4MBX01105 Accounting & Financial Analysis 4 0 0 4MBX01106 Basics of Marketing 4 0 0 4MBX01107 Business Communication skills 1 4 0 0 4MBX01108 IT in Management 2 0 2 2

C. PracticalMBX01209 Soft Skills-I 0 0 2 1

F. Programs / Activities

MBX01610Discipline and Talent EnrichmentProgram (TEP - I ) 2 0 3 2

MBX01610.1Online Eligibility Exam (OLE) /LAB

0 0 2

MBX01610.2 Library 0 0 1MBX01610.3 Special Syllabus Program 2 0 0

Total 32 0 7 33CreditsTotal Teaching Hours 39

POORNIMA UNIVERSITYMBA First Year

Teaching Scheme for Second Semester

Subject Code Subject NameTeaching Scheme

(Hrs per week) CreditsLec Tut Prac

A. Core Subjects (Theory)MajorMBX02101 Human Resource Management 4 0 0 4MBX02102 Financial Management 5 0 0 4MBX02103 Operation & Production Management 5 0 0 4MBX02104 Research Methodology 4 0 0 4MBX02105 Management Information Systems 4 0 0 4MBX02106 Business Communication Skills 2 4 0 0 4

MBX02107 Business Law 4 0 0 4C. Practical

MBX02208 Soft Skills-II 0 0 2 1F. Programs / Activities

MBX02609Discipline and Talent EnrichmentProgram (TEP - II ) 4 0 3 2

MBX02609.1 Online Eligibility Exam (OLE) / LAB 0 0 2MBX02609.2 Library 0 0 1MBX02609.3 Special Syllabus Program 4 0 0

Total 34 0 5 31CreditsTotal Teaching Hours 39

DETAILED SYLLABUS FOR FIRST SEMESTER

MBX01101 Principles and Practices of Management 4 Credits [LTP: 4-0-0]A. OUTLINE OF THE COURSE

B. DETAILED SYLLABUS

C. RECOMMENDED STUDY MATERIALSr. No Book Author

1. Essentials of Management Koontz – TMGH -2. Principles & Practices of Management Saxena3. Principles and Practices of Management Shejwalkar and Ghanekar4. Successful Management the Chanakya Way Corporate Chanakya

Unit No. Title of the unit Time Required for the Unit(Hours)

1. Basic concepts of management2. Introduction to Functions of Management3. Leadership4. Decision making5. Case Study

Unit Contents1. Basic concepts of management

Definition – Need and Scope – Different schools of management thought – Behavioral, Scientific,Systems, and Contingency

2. Introduction to Functions of ManagementPlanning – Concept, Nature, Importance, Steps, Limitations, Management by Objectives,Organizing - Concept, Nature, Importance, Principles, Centralization, Decentralization, OrganizationStructures- Line and Staff Authority, Functional, Product, Matrix, Geographical, Customer, NewForms of Organization – Virtual, Organizations as Networks - Types of NetworkOrganizations/Clusters - Self- Organizing Systems. Organizational Designs for Change andInnovation - Designing Principles for New Forms of Organizations, Staffing - Concept, Nature,Importance, Steps. Concept of knowledge worker. Directing – Concept, Nature, Importance,Controlling - Concept, Nature, Importance, Process of controlling, Control Techniques.

3. LeadershipConcept, Nature, Importance, Attributes of a leader, leadership theories, developing leaders across theorganization, Leadership Grid.

4. Decision makingConcept, Nature, Importance, and Process. Types of decisions. Problems in decision making.

5. Case StudyPlanning, Decision Making, Leadership.

MBX01102 Organizational Behavior 4 Credits [LTP: 4-0-0]

A. OUTLINE OF THE COURSE


C. RECOMMENDED STUDY MATERIALSr.No

Book Author Edition

1. Organizational Behavior Stephen Robbins 10th

2. Human Behavior at work Davis and Newstorm Latest

3. Organizational Behavior Uma Sekaran Latest

4. Organizational Behavior Fred Luthans Latest

5. Organizational Behavior K.Aswathappa Latest


1. Organizational Behaviors2. Individual Behavior3. Motivation: nature and importance4. Group Behavior & Conflict Management5. Management of Change

Unit Contents1. Introduction to Organizational Behavior

Definition – assumptions- - significance, - Historical Background - Fundamental concepts of OB,research foundation, trends, impact of globalization, learning organization and Knowledgemanagement.

2. Individual Behavior (Personality and Perception)Individual behavior, main reasons, impact, trends and layers of diversity; demographic differences,barriers and challenges, competitive advantages, diversity initiatives. Personality and Perception,Personality Development: meaning, theories of Personality development, managerial considerationfor further developing of personality development of employee. Perception –Meaning and definition,Perceptual process, Managerial implications of perception in business situations, schemes, perceptualerrors.

3. Motivation :Nature and ImportanceBasic process, need theories of motivation- the concept of needs, Maslow’s hierarchy of needs theory,Alderfer’s ERG theory, Mc Cleland’s Achievement Motivation Theory, Cognitive and behavioraltheories- expectancy,. Equity, goal-setting theories. Communication: Meaning, importance, process,types, effective and efficient communication, barriers in communication.

4. Group Behavior & Conflict ManagementGroup formation: formal and informal group, stages of group development, group decision making,group effectiveness and self managed teams. Conflict and stress management: meaning, process,functional and dysfunctional conflict, conflict handling, nature causes and consequences of stress.

5. Management of changeConcept, Lewin’s stages of change, forces of change, resistance to change, and managing plannedchange

MBX01103 Statistical & Quantitative 4 Credits [LTP: 4-0-0]




1. Statistical and Quantitative Methods Ranjit Chitale

2. Statistical Methods S.P.Gupta

3. Statistics for Management Levin and Rubin4. Quantitative Techniques Vol. 1 and 2 L.C.Jhamb

5. Statistics and Quantitative Techniques M.G.Dhaygude


1. Arranging data and Measures of Central Tendency2. Correlation3. Probability4. Linear Programming5. Games Theory and Game Theory

Unit Contents1. Arranging data and Measures of Central Tendency

Tables, Graphs and Frequency Distribution, Arithmetic Mean, Median, Mode. Measures ofDispersion – Range, Quartile, Mean Deviation, Standard Deviation, Coefficient of Variation.

2. CorrelationCorrelation analysis-meaning & types of correlation, Karl Person’s coefficient of correlation andspearman’s rank correlation; regression analysis- meaning and two lines of regression; relationshipbetween correlation and regression co-efficient. Time’s series analysis- measurement of trend andseasonal variations; time series and forecasting.

3. ProbabilityProbability; basic concept and approaches, addition, multiplication and Bayes’, theorem. Probabilitydistribution-meaning, types and applications, Binomial, Poisson and Normal.

4. Linear ProgrammingFormulation. Graphical solution, Simplex method, Big-M, Two phase method, unbounded anddegenerate solutions, duality, Introduction to Transportation problems- North‐West corner rule, Leastcost method, Vogel’s approximation method for obtaining initial feasible solutions and MODImethod to get optimal solution, Introduction to Assignment problems- Hungarian method

5. Games Theory and Game TheoryIntroduction to game theory, Game models, Two persons zero sum games and their solution, solutionof 2Xn and mX2 games by graphical approach, Solution of mXn games. Introduction to decisiontheory, One stage decision making problem, multi stage decision making problem, utility theory

MBX01104 Managerial Economics 4 Credits [LTP: 4-0-0]

A.OUTLINE OF THE COURSE

B.DETAILED SYLLABUS

C.RECOMMENDED STUDY MATERIALSr.No

Book Author Edition Publication

a.Reference Books1. Managerial Economics Ranjit Chitale 2006 Oxford 2006

2. Economics for Managers S.P.Gupta 2007 Thomson, India Edition,2007

3. Managerial Economics Levin and Rubin 2006 Pearson Education, 20064. Managerial Economics L.C.Jhamb 2007 Oxford, 2007

5. Modern Microeconomics Koutsyannis A 2nd Macmillan, 2nd Edition

UnitNo. Title of the unit Time Required for the Unit (Hours)

1. Introduction to Managerial Economics2. Utility, Demand, Production and Supply3. Study of Market Structure-I (Perfect Competition and

Monopoly)4. Study of Market Structure-II (Imperfect Competition)

5. Macro Economics

Unit Contents1. Introduction to Managerial Economics

Meaning and scope of Economics, Micro and Macro Economics, Role of economics in businessdecisions, Economic system and resource allocation.

2. Utility, Demand, Production and SupplyUtility Analysis and its approaches, Analysis and Forecasting of Demand, Law of Supply, Concept ofElasticity, Production Analysis – Law of returns and production functions, Cost and productionfunctions, short and long run cost functions, cost and price output relations, input-output analysis.

3. Study of Market Structure-I (Perfect Competition and Monopoly)Perfect Competition: Features, Price and output determination in the short and long run, importance ofTime Element. Monopoly: Features, price and output determination, price discrimination, degrees ofmonopoly, dumping, Perfect competition and Monopoly comparison.

4. Study of Market Structure-II (Imperfect Competition)Monopolistic Competition, Duopoly and Oligopoly: Features, price and output determination underindividual and group equilibrium, selling costs, product differentiation, Excess Capacity, Wastes ofmonopolistic competition,

5. Macro EconomicsNational income-concept and measurement, Business cycles, fiscal policy, Monetary Policy andInflation. The new economy-definition and characteristics.

MBX01105 Accounting and Financial Analysis 4 Credits [LTP: 4-0-0]A. OUTLINE OF THE COURSE


C. RECOMMENDED STUDY MATERIAL

Sr. No Book Author1. Financial Accounting: A Managerial Perspective Narayanswami2. Financial Accounting for Management Mukherjee3. Financial Accounting for Management Ramchandran & Kakani4. Accounting and Finance for Managers Ghosh T P5. An Introduction to Accountancy Maheshwari S.N & Maheshwari S K6. Essentials of Financial Accounting Ashish K. Bhattacharya7. Financial Accounting for Managers Ghosh T.P8. A text book of Accounting for Management Maheshwari S.N & Maheshwari S K

UnitNo. Title of the unit Time Required for the Unit (Hours)

1. Overview of Accounting2. Mechanics of Accounting3. Analysis of financial statement4. Funds Flow Statement5. Emerging Issues in Management Accounting

Unit Contents1. Overview of Accounting

Accounting concepts, conventions and principles; Accounting Equation, International Accountingprinciples and standards; Matching of Indian Accounting Standards with International AccountingStandards.

2. Mechanics of AccountingDouble entry system of accounting, journalizing of transactions; preparation of final accounts, Profit& Loss Account, Profit & Loss Appropriation account and Balance Sheet, Policies related withdepreciation, inventory and intangible assets like copyright, trademark, patents and goodwill

3. Analysis of financial statementRatio Analysis- solvency ratios, profitability ratios, activity ratios, liquidity ratios, marketcapitalization ratios ; Common Size Statement ; Comparative Balance Sheet and Trend Analysis ofmanufacturing, service & banking organizations.

4. Funds Flow Statement (Analysis of Corporate Performance)Meaning, Concept of Gross and Net Working Capital, Preparation of Schedule of Changes inWorking Capital, Preparation of Funds Flow Statement and its analysis; Cash Flow Statement:Various cash and non-cash transactions, flow of cash, preparation of Cash Flow Statement and itsanalysis.

5. Emerging Issues in Management AccountingEmerging issues in Management Accounting- Human Resources Accounting, EVA, Kaizen, Carboncredit Accounting, IFRS, DTC, Inflation, Productivity, corporate Governance, EnvironmentalAccounting

MBX01106 Basics of Marketing 4 Credits [LTP: 4-0-0]




1. Principles of Marketing Philip Kotler and GaryArmstrong

12th Edition

2. Fundamentals of Marketing Stanton Latest


1. Introduction to Marketing2. Consumer Behavior and Marketing Environment3. Market Segmentation and Marketing Mix4. Product Life Cycle and Brands5. Market Planning, Organizing, Implementation and

Control

Unit Contents1. Introduction to Marketing

Definition & Functions of Marketing Core concepts of marketing – (Need, Want, Desire, Benefits,Demand, Value, Exchange), Goods – (Services Continuum, Product, Market), Customer Satisfaction,Customer Delight. Approaches to Marketing – Product – Production - Sales – Marketing –Societal – Relational. Concept of Marketing Myopia. Selling versus marketing, Holistic MarketingOrientation & Customer Value

2. Consumer Behavior and Marketing EnvironmentConsumer Behavior: Concept, Characteristics of consumer and organizational markets, Models, 5step Buyer decision process. Marketing Environment: Analyzing needs and trends MacroEnvironment -Political, Economic, Socio-cultural and Technical Environment – PEST analysis.Demographic Micro Environment – Industry & Competition. Concept of Market Potential & MarketShare

3. Market Segmentation and Marketing MixMarket segmentation and Marketing Mix: Definition, Need & Benefits. Bases for marketsegmentation of consumer goods, industrial goods and services. Segment, Niche & Local Marketing,Effective segmentation criteria, Evaluating & Selecting Target Markets, Concept of Target Marketand Concept of positioning – Value Proposition & USP. Marketing Mix: Four P's- Definitions,Components and strategies. Extended 7Ps for services. Significance in the competitive environment.

4. Product Life Cycle and BrandsProduct life cycle- Stages and Strategies New Product Development-Process and StrategiesBranding- competitive brand strategy Marketing Program-Advertising, sales promotion, directmarketing and personal selling. Channels of Distribution Emerging trends in Marketing-RuralMarketing, E-Marketing, Green Marketing etc

5. Market Planning, Organizing, Implementation and ControlMarketing Planning, organization, evaluation and control: Contents of Marketing Plan - DevelopingMarketing, Plan for variety of goods and services. Marketing organization: Concept, Types -Functional organization, Product Focused organization, Geographic Organization, Customer BasedOrganization, Matrix Organization. Organization structure for a wide customer orientation MarketEvaluation and Controls: Generic Process, Need and Significance of marketing control. MarketingAudit.

MBX01107 Business Communication Skills 1 4 Credits [LTP: 4-0-0]


Unit No. Title of the unit Time required for the Unit(Hours)

1. Essentials of Good English-Grammar & Usage2. Précis Writing3. Communication4. Oral Communication5. Business Letters


C. RECOMMENDED STUDY MATERIAL:

S.No Book Author1. Business Communication K. K. Sinha2. 2) Media and Communication Management

-C. S. Rayudu -

3. Essentials of Business Communication - Rajendra Pal and J. S. Korlhalli -4. Business Communication (Principles,

Methods and Techniques) -Nirmal Singh

5. Business Communication - Dr. S.V. Kadvekar, Prin. Dr. C. N. Rawal andProf. RavindraKothavade

6. Business Correspondence and ReportWriting

R. C. Sharma, Krishna Mohan

7. Communicate to Win Richard Denny

Unit Unit Details1. Essentials of Good English-Grammar & Usage

Sentences (Simple, Compound & Complex), The Infinitive & -ing Form,Question Tags, Tenses & Verbs, Parts of Speech, Prepositions & Adjectives

2. Précis WritingPreparation of Summary of Office Notes, Summary of matters appearing inEconomic & Commercial dailies for use in committee meetings, Summary ofDecision taken in Meetings and Conferences

3. CommunicationDefinition, Meaning, Objectives & Significance, Characteristics, Purpose &Principles, Types of Communication (Written, Oral , Face-to-Face, Silence),Importance of Communication in Management, Principles or 7C's ofCommunication, Communication Structure in an Organization,Communication Barriers & Overcoming Barriers

4. Oral CommunicationMeaning, Nature & Scope, Principles of Effective Oral Communication,Techniques of Effective SpeechMedia of Oral Communication (Teleconferences, Press Conferences,Demonstration, Radio, Recording, Dictaphone, Meetings, Public AddressSystem, Grapevine, GDs, Closed Circuit), The art of listening & Principles ofgood Listening

5. Business LettersIntroduction (Needs & Functions), Types of Letters- Personnel (Resume,Interview call letters, Appointment Letters) ,Purchase (Quotations, Tenders &Samples) Sales (Notes, Status, Market Survey, Reports)Notices, Agenda, Minutes of meeting and Memos

MBX01108 IT in Management 2 Credits [LTP: 2-0-2]



1. Introduction to ComputersDefining a computer, Utility and Need of Computer, Characteristics of Computer, Purpose ofComputer, Computer Generations, Computer Hardware, Classification of Computers – PersonalComputer, Workstation, Servers and Super Computers (On the basis of Speed and StorageDevices), Introduction to Computer Components–CPU, Input Output Devices, Storage Devices-Primary Memory (RAM, ROM, PROM, EPROM, EEPROM) and Secondary Storage Devices,Data Organization-Nibbles, bits, bytes, KB, MB, GB, TB. Introduction to Types of Software –Classification of Computer language – Basic knowledge of High-Level, Assembly and LowLevel programming languages, Difference between Assembler, Interpreter and compiler

2. Network Concepts & E-commerceNetwork Topologies, Types of Networks, Network Components, Advantage and Disadvantageof IT Outsourcing, Telecommunication Concepts, Internet, Intranet, Extranet, E-commerce -Concepts, Credit Card Business, Electronic Commerce providers:-Cyber Cash, Digit cash,VeriSign

3. Customer Relation ManagementIntroduction To CRM, CRM Technology, CRM Technology Components, Customer Life Style,Customer Interaction. Introduction To ECRM -Difference Between CRM & ECRM, Features OfECRM.

4. Software Project ManagementManagement Spectrum ,W5 HH Principles ,Project planning Process, Reactive and ProactiveRisks Strategies, Software Quality assurance, SCM Process, Review Process

5. Enterprise Resource PlanningEvolution of ERP, Reasons for the growth of ERP, Scenario and Justification of ERP in India,Evaluation Of ERP, Various Modules Of ERP, Advantage of ERP. ERP and RelatedTechnologies -Management Information System (MIS), Decision support System (DSS), SupplyChain Management


1. Introduction to Computers2. Network Concepts & E-commerce3. Customer Relation Management4. Software Project Management5. Enterprise Resource Planning

Code: MBX01209 Soft Skills -I 1 Credit [LTP: 0-0-2]

• OUTLINE OF THE COURSEUnit No. Title of the unit Time required for the Unit (Hours)

• Personality Enhancement 5• Grammar 5• Effective Communication 6• Interview Skills 3• General Awareness 3

• DETAILED SYLLABUSUnit Unit Details1 Personality Enhancement

• Concept of Personality, Understanding Personality• Self Assessment & Body Language• Self Grooming and Attitude

2 Grammar• Tenses, Subject Verb-Agreement• Articles & Parts Of Speech

3 Effective Communication• Writing Skills

• Business Writing: Letter Writing(Formal And Informal), Application Writing, E-Mail Writing,Answering Questions

• Creative Writing: Paragraph, Article , Story Writing• Speaking Skills : Conversations, GDs, Presentations, Debate, Extempore• Listening Skills : Lecture Notes, Audio-Video Listening• Reading Skills: Newspaper Review & Book Review

4 Interview Skills• Introduction, Types of Interviews, Do’s & Don’ts of Interviews• Preparation & Resume Building

5 General Awareness• General Knowledge & Current Affairs (Politics, Business, Sports, Science & Technology, &

Entertainment)

LAB SYLLABUS

Hardware Concepts - Demonstration of CPU Configuration, Formatting Computer System InstallingOperating Systems, Installing Basic Software.Word Processing Software-MS Word 2007: Creating and Saving documents, Entering, Editing, Moving,Copying and Formatting Text, using Word Art, Page formatting, Finding and replacing text, Spell checkingand Grammar checking, Header & Footer, Indexing, Columns, Tables and feature there in, Inserting(Objects, picture, files etc.), Using Graphics, templates and wizard, using mail merge,Spreadsheet Software-MS Excel 2007:Spreadsheet terminology, organization of the worksheet area,entering information, editing cells using commands and functions, moving copying, inserting and deletingrows and columns, , using date, time and addressing modes, Formatting worksheet, printing worksheet,creating charts, modifying and enhancing charts, naming range Working with statistical, mathematical andfinancial functions, working with Macros.Presentation Software-MS Power Point 2007: Anatomy of a power Point Presentation, Creating andViewing a presentation, Managing Slide Shows, organizing formats with Master Slides Navigating througha presentation, Using hyperlinks, advanced navigation with action setting and action buttons Applying andmodifying designs, adding graphics, multimedia and special effects, creating presentation for the web

DETAILED SYLLABUS FOR SECOND SEMESTER

Code: MBX02101 Human Resource Management 4 Credits [LTP: 4-0-0]



At Least one Case Study from each UnitQuestions will be case/inferences/application based.


Sr. No Book Author1. Human Resources Management Gary Dessler2. Personnel Management C.B Mamoria3. Managing Human Resources R.S. Dwiwedi4. Human Resources Management V.P.Michael5. Managing Human Resources Arun Monppa

Unit No. Title of the unit Time Required for the Unit (Hours)1. Human resources Management and Planning2. Human Resources Planning3. Training and Development and Career Planning4. Performance Management System5. Compensation Management and Retirement

Unit Contents

1. Human resources Management and PlanningIntroduction and Importance-Evolution –difference between Personnel Management and HRM- Strategic HRM-role of a HR Manager. HRD – Concept and Need

2. Human Resources PlanningObjectives-Importance-HRP Process- Manpower Estimation-Job analysis-Job Description-Job Specification.Recruitment-Sources of Recruitment-Selection Process-Placement and Induction-Retention of Employees.

3. Training and Development and Career PlanningObjectives and Needs-Training Process-Methods of Training –Tools and Aids-Evaluation of Training Programs.Succession Planning.

4. Performance Management SystemDefinition, Concepts and Ethics-Different methods of Performance Appraisal- Rating Errors-Competencymanagement, Potential Appraisal

5. Compensation Management and RetirementConcepts and Components-Job Evaluation- Incentives and Benefits-Superannuation-Voluntary RetirementSchemes-Resignation-Discharge-Dismissal-Suspension-Layoff.

Code: MBX02102 Financial Management 4 Credits [LTP: 5-0-0]

D. OUTLINE OF THE COURSE

E. DETAILED SYLLABUS


F. RECOMMENDED STUDY MATERIALSr. No Book Author Edition Publication

b. Reference Books1. Financial Management I.M.Pandey latest2. Financial Management Khan & Jain Latest3. Financial Management Prasanna Chandra Latest4. Fundamentals of Financial

Managementby James C. Van Horne 11th

Unit No. Title of the unit Time Required for the Unit (Hours)1. Basics of Financial Management2. Capitalization3. Capital Budgeting4. Working Capital Management5. Financial Decisions

Unit Contents1. Basics of Financial Management

Concept of Finance, Corporate Finance, Finance Functions and other functions.Financial Management – Meaning, Objectives, scope and functions. A’s of Financial Management, FinancialPlanning and Forecasting.

2. CapitalizationUnder and Over Capitalization, Capital Structures – Computation of cost of capital, Trading on Equity,Leverages – Type and Significance

3. Capital Budgeting– Nature and Significance, Time value of money- Discounting andCompounding – Methods of evaluating Capital Expenditure proposals, Risk analysis and Capital Budgeting

4. Working Capital ManagementNature of Working Capital Management, Need for working capital – operating cycle, estimation of workingcapital requirement –Management of Cash and Receivables, Treasury Management, Inventory Management,Financing of working capital, Cash Budget.

5. Financial DecisionsManagement of Profits-Dividend Policy, Procedural and Legal formalities involved in the payment of dividend-Bonus Shares, Different sources of Finance – Lease, Hire and Purchase

Code: MBX02103 Operation and Production Management 4 Credits [LTP: 5-0-0]




C. RECOMMENDED STUDY MATERIAL:

Sr. No Book Author1. Purchasing and Supply Management Dobler and Burt2. Materials Management Dutta

3. Purchasing and Materials Management K S Menon

4. Handbook of Materials Management Gopalkrishnan

5. Materials & Logistics Management L.C.Jhamb

Unit No. Title of the unit Time Required for the Unit (Hours)1. Operation Management2. Manufacturing Systems & Layouts3. Capacity Planning4. Material Management5. Concept of total Quality (TQ)

Unit Contents1. Operation Management

Introduction. Operation Research and operation strategy, forecasting demand and Linear regression,transportation and assignment problems, allocation of resources.Nature and Scope of Production Management- process planning and design Facility Location; Types

2. Manufacturing Systems & LayoutsLayout Planning and Analysis Material Handling-Principals-Equipments, Line Balancing-Problems Operationsdecisions-Production Planning and Control -In Mass Production in Batch/Job Order Manufacturing.

3. Capacity PlanningModels, Process Planning-Aggregate Planning-Scheduling Maintenance Management Concepts-Work Study,Method Study, Work Measurement, Work Sampling Work Environment-Industrial Safety; Computer aidedManufacturing (CAM), Artificial Intelligence & expert systems.

4. Material ManagementAn Overview, production control, storage and retrieval System. Inventory Control- JIT .Network Techniques-Simulation

5. Concept of total Quality (TQ)International Quality Certification and other standards and their applicability in design manufacturingHumanistic and Marketing Aspects of TQ. Total Quality of services. Total Quality and safety. ERP andBusiness process engineering maintenance Management, project management-PERT & CPM

Code: MBX02104 Research Methodology 4 Credits [LTP: 4-0-0]




Unit No. Title of the unit Time Required for the Unit (Hours)1. Commercial and business research2. Research Process3. Research Process4. Data processing and analysis5. Writing skills for Business Research

Unit Contents1. Commercial and business research

Aims, objectives, Importance – Research methodology, Research Plan or design-steps to be followed.

2. Research ProcessCollecting data ; Secondary data : Sources of collecting secondary data : Demographic information – money,Banking-company Information - Labor market- Capital Market – Tax Information – information on theEconomy, International business –Government Information – Syndicated Commercial and other non –Government sources of Information.

3. Research ProcessPrimary Data: Methods of collecting primary data / tools for collecting primary data. Questionnaire method:Types of Questions, essentials of good, questionnaire / guidelines for Questionnaire designing, Scheduling,Sampling, methods, advantages Interview Method: structured and unstructured Observation Method Groupdiscussion Method.

4. Data processing and analysisEditing, Codification, Classification, Tabulation, Scaling & Measurement. Hypothesis & its testing.

5. Writing skills for Business ResearchProject report : selecting and defining Topic, Project – Terms of reference, Subject matter, Style, StructureResearch Paper Communication research orally – power point presentation. Use of Computers in research: datacollection and analysis.

Code: MBX02105 Management Information System 4 Credits [LTP: 4-0-0]




Unit No. Title of the UnitTime required for the Unit(Hours)

1. System Concepts & Information Concepts2. Management Information System3. Planning and Control Process4. Information System for Functional Areas5. MIS Design Approaches and MSS Overview

Unit Contents1. System Concepts & Information Concepts

General Model, Types of System, Subsystems, Information Concepts, Definition, Quality of Information, Valueof Information, Information Needs of Manager at different Levels

2. Management Information SystemDefinition, Integrated System ,MIS Vs. Data Processing MIS and Other Academic, Disciplines, Structure ofMIS based on Management Activities and Functions System Concepts of MIS

3. Planning and Control ProcessControl on Systems, Feedback Control, Law of Requisite Variety, Management Control through Reporting

4. Information System for Functional AreasInformation for Financial, Marketing Inventory Control, Production and Personal Functions

5. MIS Design Approaches and MSS OverviewPrototyping, Life-Cycle Approach, Project Management, Case Studies, Management Support System-OverviewDecision Making Phase, Concepts of Decision Making, Decision Supports System, Difference between MIS andDSS

Code: MBX02106 Business Communication Skills 2 4 Credits [LTP: 4-0-0]





Sr. No Book Author1. Second Opinion R.K.Narayan2. The Man Eater of Malguri R.K.Narayan

Unit No. Title of the unit Time Required for the Unit (Hours)1. APPLIED GRAMMAR2. BUSINESS WRITING3. REVIEWS & WRITING SKILLS4. PRESENTATION SKILLS5. READING SKILLS

Unit Contents1. APPLIED GRAMMAR

Introduction of Unit, Idioms and Phrases, Active and Passive, Direct and Indirect Speech, Punctuation Marks,Homophones and Confusing words, Conclusion of unit

2. BUSINESS WRITINGIntroduction of Unit, Memo and Notices, Agenda and Minutes of meeting, Reports- Explanation, Action Takenetc.Conclusion of unit

3. REVIEWS & WRITING SKILLSIntroduction of Unit, Reviews- Article, Movies, books, Newspaper; Writing- Story and Articles. Conclusion ofunit

4. PRESENTATION SKILLSIntroduction of Unit, What is presentation & its elements, Designing a presentation, Advanced visual supportfor business presentation, How to present a effective presentation, Conclusion of Unit

5. READING SKILLSIntroduction of Unit, Second Opinion- R.K.Narayan, The Man Eater of Malguri- R.K.Narayan, Conclusion ofUnit

Code: MBX02107 Business Law 4 Credits [LTP: 4-0-0]




Unit No. Title of the unit Time Required for the Unit (Hours)1. The Contract Act, 1871 and 1872 and the Basics2. Sales of Goods Act, 19303. The Negotiable Instruments Act, 18814. The Companies Act, 19565. The Consumer Protection Act, 1986

Unit Contents1. The Contract Act, 1871 and 1872 and the Basics

Nature and classification of contracts - Essential elements of a valid contract, Offer and Acceptance -Consideration - Capacities of Parties, Provisions relating to free consent, void agreements, Provisions relating toperformance and discharge of contract, Breach of contract - Meaning and remedies, Misrepresentation, Fraudand mistake, Contracts of Indemnity - Meaning, nature - Right of Indemnity Holder and Indemnifier, Contractsof Guarantee - Meaning, Nature and Features - Types of Guarantee, - Provisions relating to various types ofGuarantee, Surety and Co-surety - Rights and Liabilities - Discharge of surety from his Liability, Bailment,damages and penalty Quasi Contract, Agency - Agent and Principal - Creation of Agency - Classification ofAgents, Relationship between Principal and Agent - Agent's authority - Revocation and Renunciation - Rights,Duties and Liabilities of Agent and Principal - Termination

2. Sales of Goods Act, 1930Contract for Sale of Goods - Meaning - Essentials of a Contract of Sale - Formalities of a Contract of Sale,Provisions relating to conditions and Warranties, Provisions relating to transfer of property or ownership ,Provisions relating to performance of Contract of Sale - Rights of Unpaid, Seller – Rules as to delivery ofgoods.

3. The Negotiable Instruments Act, 1881Negotiable Instruments - Meaning, Characteristics, Types, Parties – Holder, and holder in Due Course,Negotiation and Types of Endorsements, Dishonor of Negotiable Instrument - Noting and Protest, Liability ofparties on Negotiable Instrument.

4. The Companies Act, 1956Company - Definition, Meaning, Features and Types of companies 5.2 Incorporation of a company -Memorandum of Association, Articles of Association and Prospectus 5.3 Share Capital Registration andIncorporation of an Company, Memorandum of Association, Articles of Association and Prospectus, Shares,Shareholders & Members, Share Capital 5.3 Directors: Position, appointment, removal, power & duties,Meetings, Majority powers & minority rights Prevention of oppression and mis-management, Winding up,Winding up by court, Voluntary winding up, Winding up subject to supervision of court, Conduct of windingup.

5. The Consumer Protection Act, 1986 and Partnership Act, 1932Definitions of Consumer, Complainant, Goods, Service - Meaning of Consumer Dispute, Complaint - UnfairTrade Practices - Restrictive Trade Practices Rights of Consumers Consumer Disputes Readdressal AgenciesPartnership Act, 1932: Nature of partnership, Relation of partners ñ Inter se, Relation of partners to third parties,Incoming and outgoing partners, Dissolution of firm, Registration of firms.

Code: MBX02208 Soft Skills-II 1 Credit [LTP: 0-0-2]

• OUTLINE OF THE COURSE

Unit No. Title of the UnitTime required for the Unit(Hours)

1. Self Exploration2. Etiquettes3. Exploring Surrounding4. Career Exploration

5. Professional Skills

• DETAILED SYLLABUS

Unit Unit Details

1. Self-Exploration

• Goals• UNICEF skills• Team Work• Time Management

2. Etiquettes

• Personal• Social• Dining• Professional and Corporate• Telephonic Conversations• E-mail

3. Exploring Surrounding

• Vocabulary-Movies, Places, Journey and celebrities etc.• Common Abbreviations

4. Career Exploration

• Career Planning and Management• Latest Happenings• Current Trends (Industries specified to Branch)

5. Professional Skills

• Resume and Interview: Types and Do’s & Don’t• Aptitude Test• Group Discussions• Interviews- Mock (Technical and HR)


POORNIMA UNIVERSITY

Jaipur

SCHOOL OF MANAGEMENT

TEACHING SCHEMES & DETAILED SYLLABUS

FOR

MASTER OF BUSINESS ADMINISTRATION

(MBA)

Session 2013-15

3rd& 4th Semester

POORNIMA UNIVERSITY

MBA Teaching Scheme for Third Semester

Subject Code Subject Name Teaching Scheme (Hrs. per week) Credits

Lec Tut Prac A. Core Subjects (Theory)Major

MBX03101 Business Policies & Strategic Management 4 0 0 4 B1. Specialization # 1

MBX03102 Elective # 1 4 0 0 4 MBX03103 Elective # 2 4 0 0 4 MBX03104 Elective # 3 4 0 0 4

B2. Specialization # 2 MBX03105 Elective # 4 4 0 0 4 MBX03106 Elective # 5 4 0 0 4 MBX03107 Elective # 6 4 0 0 4

C. Practical MBX03201 ManagerialCommunication 0 0 1 0.5 MBX03202 Summer Internship Project 0 0 1 0.5 MBX03203 Campus Recruitment and Training 0 0 2 1 MBX03204 Professional Certificate Course 0 0 2 1

D. Programs / Activities MBX03601 Discipline and Talent Enrichment Program 0 0 2

1 MBX03601.1 Online Eligibility Exam / Internet Lab 0 0 1 MBX03601.2 Library 0 0 1

Total 28 0 8 32 Credits Total Teaching Hours 36

Teaching Scheme for Fourth Semester

Subject Code Subject Name Teaching Scheme (Hrs. per week) Credits

Lec Tut Prac A. Core Subjects (Theory)Major

MBX04101 Business Ethics and Ethos 4 0 0 4

MBX04102 Economic Environment of Business and Environmental Business 4 0 0 4

B1. Specialization # 1 MBX04103 Elective # 1 4 0 0 4 MBX04104 Elective # 2 4 0 0 4

B2. Specialization # 2 MBX04105 Elective # 3 4 0 0 4 MBX04106 Elective # 4 4 0 0 4

C. Practical

MBX04201 Detailed Project Report & Comprehensive Viva Voce 0 0 2 3

MBX04202 Professional Certificate Course 0 0 2 1 D. Programs / Activities

MBX04601 Discipline and Talent Enrichment Program 0 0 2 2 MBX04601.1 Online Eligibility Exam / Internet Lab 0 0 1

MBX04602.2 Library 0 0 1

Total 24 0 6 32 Credits Total Teaching Hours 30

3rd SEM

4th SEM

4th SEM

3rd SEM

4th SEM

3rd SEM

List of Optional Groups for MBA (Third & Fourth Semester)

Group A [FINANCE] Security Analysis & Portfolio Management International Financial Management Management of Financial Services Corporate Taxation Project Planning and Control Mergers and Acquisitions Econometrics for Finance Financial Derivatives Banking & Insurance Treasury and Credit Risk Management Global and Capital Market

Group B [MARKETING] Integrated Marketing Communication (Advertisement Mgmt.) Sales &Distribution Brand Management Business to Business marketing Strategic Marketing Managing Corporate Relations Consumer Behaviour & Market Research Services Marketing Retail Management International marketing management Rural and Industrial Marketing Direct marketing Internet Marketing Customer Relationship Management Marketing of Innovation

Group C [HUMAN RESOURCE MANAGEMENT] Strategic Human Resource Management Leadership Skills & Change Management Human Resource Planning Training & Organizational Development Compensation Management Recruitment and Selection Personality Development and business Etiquette Human Resource Development Employment Laws Performance Management & Retention Strategies Stress Management International Human Resource Management Management of Co-operation and Conflict Transactional Analysis Development of Management

3rd SEM

4th SEM

Group D [BANKING MANAGEMENT]

Indian Banking and Financial System Accounting and Finance for Bankers Management of Banking and Financial Institutions Principles and Practices of Banking Quantitative methods for banking & finance International banking and finance IT Laws and Cyber Crimes Merchant Banking & Financial Services Treasury and Forex Management Banking Technology Management Legal and Regulatory Aspects of Banking IT Infrastructure Management for Banks Quantitative methods for banking & finance Money and Capital Market CRM in Banking HRM in Banking Banking and Retail Finance

DETAILED SYLLABUS FOR THIRD SEMESTER

Code: MBX03101 Business Policy and Strategic Management 4 Credits: LTP: 4-0-0 A. OUTLINE OF THE COURSE


At Least one Case Study from each module. Questions will be case/inferences/application based C. RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication 1 2 3

List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for

the Unit (Hours) 1. Strategy and the Quest for Competitive Advantage 2. Strategic analysis and Analyzing Company’s External Environment 3. Corporate Portfolio Analysis, Generic Competitive Strategies and Grand

Strategies

4. Tailoring strategy to fit specific industry, New Business Models 5. Behavioral issues in implementation

Unit Contents 1. Strategy and the Quest for Competitive Advantage Military origins of strategy – Evolution - Concept and Characteristics of strategic management –

Defining strategy – Mintzerbg’s 5Ps of strategy Corporate, Business and Functional Levels of strategy - Strategic Management Process. Strategic Intent & Strategy Formulation: Vision, mission and purpose –Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development.

2. Strategic analysis and Analyzing Company’s External Environment Analyzing Company’s Resources and Competitive Position - Organizational Capability Profile –

Strategic Advantage Profile – Core Competence - Distinctive competitiveness. Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition

3. Corporate Portfolio Analysis, Generic Competitive Strategies and Grand Strategies Business Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies.

4. Tailoring strategy to fit specific industry, New Business Models Life Cycle Analysis - Emerging, Growing, Mature& Declining Industries. New Business Models and strategies for Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model andStrategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual Value Chain. Strategy implementation- Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy

5. Behavioral issues in implementation Corporate culture – Mc Kinsey’s 7s Framework - Concepts of Learning Organization Functional issues– Functional plans and policies – Financial, Marketing, Operations, Personnel, IT. Strategy Evaluation – Operations Control and Strategic Control - Symptoms of malfunctioning of strategy –– Balanced Scorecard.

Code: MBX03103 Managerial Communication 4 Credits [LTP: 3-1-0] COURSE OVERVIEW AND OBJECTIVES:



At Least one Case Study from each module. Questions will be case/inferences/application based

C. RECOMMENDED STUDY MATERIAL S. N. Book Author Publication

1 Guide to Managerial Communication: Effective Business Writing and Speaking.

Munter, M (9th ed.) Upper Saddle River, NJ: Prentice-Hall

2 Business Communication Today Bovee, C. &Thill, J.V. (11th ed.) Upper Saddle River, NJ: Pearson

3 Business Communication for Success. Mclean, S. Flat world Knowledge Publishing


Unit No. Title of the unit Time Required for the Unit (Hours)

1 Developing Communication Strategies 2 Writing Strategic Messages for Diverse Audiences 3 Composing and Managing Electronic Communications 4 Building Strategic Relationships Using Verbal and

Nonverbal Communications

5 Developing Communications for Career Development

Unit Unit Details 1 Developing Communication Strategies Defining communications and managerial communications, Communication objectives,

Communication process – sender/receiver/message/audience, Communication strategies – show/tell/convince, Defining the audience

2 Writing Strategic Messages for Diverse Audiences Organizational diversity, Cultural sensitivity, Global implications, Stereotypes, Contextual

Differences, Legal and ethical issues for writing messages 3 Composing and Managing Electronic Communications Managing e-mail – Inbox zero and other strategies, Dos and don’ts of writing e-mail messages,

Social networking and professional messages, Legal and ethical issues with online communication, Communicating with teams, Presentation tools, i.e. PowerPoint, videos, webinars, phone conferences, etc.

4 Building Strategic Relationships Using Verbal and Nonverbal Communications Formal & informal communications within organizations, Nonverbal communication,

Communicating with your boss, Motivating your employees through message strategies, Distinguish professional from unprofessional messages

5 Developing Communications for Career Development Professional development, Creating resumes, Writing cover letters, Recommendations, Portfolios

Code: MBX03104 Security Analysis and Portfolio Management 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The focus of Security Analysis is on how others analyze your company’s securities on their own. Whereas, that of Portfolio Management is on how investors analyze your company’s securities in comparison with other’s on the security market. The course is designed with a view: To acquaint the students with the working of security market and principles of security analysis; and To develop the skills required for portfolio management so as to be able to judge the competitive position of firms in capital market and review the related business decisions.





1 SAPM S.Kevin 2 SAPM Prasnna Chandra 3 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Investment Scenario & Security Markets 2 Risk and Return 3 Introduction to portfolio management 4 Portfolio analysis 5 Economic analysis

Unit Unit Details 1 Investment Scenario & Security Markets Investment Scenario & Security Markets: concept of investment-investment objectives and

constraints-security and non-security forms of investment. Securities markets: markets and their functions-methods of raising capital-development of stock market in India-demat, listing, membership, trading and settlement procedure, stock market indices, regulation of securities market (SEBI).

2 Risk and Return Risk and Return: total risk and its factors-concept and components of total risk-security returns:

measuring historical and ex ante (expected) returns-systematic and unsystematic risk-quantifying portfolio risk and return-benefits of diversification-capital market line and capital assets pricing model. Evaluation of Bonds and Equity

3 Introduction to portfolio management Introduction to portfolio management: The investment process-definition of investments-investment

categories. Capital market theory: CAPM, CML-application of the security market line, APT. 4 Portfolio analysis Portfolio analysis: diversification, portfolio risk and return-Markowitz risk return optimization-single

index model-the Sharpe index model-portfolio beta. 5 Economic analysis

Economic analysis, Industry analysis, Company analysis, Technical analysis.

Code: MBX03105 International Financial Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The new economic environment has changed the total concept of business in the country. Financial markets of the world are increasingly integrating. Financial opportunities have increased manifold across markets. Almost all products and services face global competition. To introduce the environment of international finance and its implications on international business. To analyze the nature and functioning of foreign exchange markets, determination of exchange rates and interest rates and their forecasting.





S. N. Book Author Publication 1 Multinational Financial Management Apte 2 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Financial Management in a Global Perspective 2 International Monetary System and Financial

Markets – An overview

3 International financial management 4 Intricacies of Foreign Exchange Markets 5 Parity conditions in International Finance

Unit Unit Details 1 Financial Management in a Global Perspective Increasing Independence in the Global Economy-Trends in International Trade and Cross Border

Financial Flows – India in the Global Economy – Recent Developments In Global Financial Markets – Liberalization – Integration and Innovation – Challenges of International Financial Management – Gains from International Trade and Investment.

2 International Monetary System and Financial Markets – An overview Balance of Payments – International Monetary System – An Overview of International Financial

Markets – Exchange Rate Determination and Forecasting. 3 International financial management Genesis international flow of funds. Developments in international monetary system, exchange rate

mechanism. Emergence of multinational financial management. Balance of payment. Risk: political and country risk. Raising capital: international.

4 Intricacies of Foreign Exchange Markets Structure and participants-types of transactions-mechanics of currency dealing-exchange rate

quotations-arbitrage-forward rates-evolution of exchange control and foreign exchange market in India. Exchange rate computations.

5 Parity conditions in International Finance Purchasing Power Parity, Covered Interest Parity, Real Interest Parity, Parity Conditions and

Managerial Implications. Short term and long term borrowings in international markets: short term funding and investment-centralized vs. decentralized cash management-pooling-exposure management. The costs and risks of foreign currency borrowing syndicated loans, country risk assessments.

Code: MBX03106 Management of Financial Services 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: To focus on research, strategy and application specific to decision making in the highly competitive and rapidly growing services sector.





1 IFS Bharti V. Pathak 2 IFS Natarajan 3 4 5


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to financial services marketing 2 Capital markets 3 Merchant banking 4 Introductory, conceptual, evaluation 5

Unit Unit Details 1 Introduction to financial services marketing Concept of financial services, financial services and GDP, reforms in financial sector, recent issues

and challenges in financial services in India. Indian financial system: an overview of Indian financial institutions, types of financial services – fund and fee based. An overview of the different activities performed by a bank. Risk in financial services and changing perception of intermediaries regarding financial services.

2 Capital markets Stocks Exchanges in India-National Stock Exchange(NSE)—Stock Holding Corporationof India

(SHCIL)-Share Trading- Introduction to Derivatives and Commodities-Scrip lessTrading –E-Trading-Index/Futures Trading –Share Lending Scheme-Book Building – Buyback of shares-Mergers & Acquisition –Regulations

3 Merchant banking Nature and scope, regulation, overview of current Indian merchant banking scene-structure of

merchant banking industry, primary market in India and abroad, SEBI guidelines, pricing and timing of public issues, pre-issue management-advertising and marketing, post issue management-rights issues.

4 Financial Services Introductory, conceptual, evaluation, marketing and legal aspects of the following financial

services: Lease, Hire purchase, consumer finance, factoring, bill financing, credit cards, securitization/mortgages.

5 Money market Nature and role of Money market in India – Instruments in Money Market viz, CPs, CDs,Bill of

exchange, ICDs, Treasury Bill – Role of DFHI/STCI in Money Market – ECBs

Code: MBX03107 Corporate Taxation 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES:





1 Income Tax Singhania&Singhania 2 Indirect Law V.S. Dalcy 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Computation of Income under the head salaries: 3 Computation of Income under different heads 4 Indirect Tax -1 5 Indirect Tax-2:

Unit Unit Details 1 Introduction Basic concept: income, Finance Bill, Agricultural Income, Person, Assesses, Assessment Year,

Previous Year, Gross Total Income, Total Income, Maximum Marginal rate of tax, Residential Status, Scope of Total Income on the basis of residential Status, Exempted Income under Section 10.

2 Computation of Income under the head salaries Basic concepts, gratuity, leave salary, pension, allowances, perquisites, professional tax, deduction

under the head salaries 3 Computation of Income under different heads Income from house property, Profits and gains of business or profession, Capital gains, Income from

other source, set-off and carry forward of losses, Deductions from gross total income under section 80c to 80U, filing of returns of Income, TDS, Advance Tax.

4 Indirect Tax -1 Indirect Tax Laws, Administration and relevant procedures, value added tax, the Central Sales Tax

Act, 1956 (74 of 1956), Central Excise Duty 5 Indirect Tax-2:

The customs act, 1962, Tax incentive and export promotion, power of different authorities.

Code: MBX03108 Project Planning and Control 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Project Management M. R. Agrawal 2 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Concept of project: 2 Project identification 3 Technical Analysis 4 Financial Analysis 5 Social Cost Benefit Analysis

Unit Unit Details 1 Concept of project: Basic concepts, classification, characteristics of project, Project life cycle, Project management,

Tools & Techniques of project management, project organization.

2 Project identification Identification, generation of ideas, SWOT analysis, Preliminary screening, project rating index.

Market & Demand Analysis: Collection of data, market survey, market planning, market environment, project risk analysis, demand forecasting techniques.

3 Technical Analysis Selection of technology, material input and utilities, plant capacity, location & site, machinery and

equipment, structures and civil work, environmental aspects, project charts and layouts. Financial Estimation: Project cost, source of finance, cost of production.

4 Financial Analysis Characteristics of financial statement, Working Capital, Project income statement, projected cash

flow statement, projected balance sheet, projected profitability. Investment Evaluation: Investment decision rule, techniques of evaluation, payback period, accounting rate of return, profitability index method, Net profitability index, Internal rate of return, discounted payback period.

5 Social Cost Benefit Analysis Concept of social cost benefit, significance of SCBA, Approach to SCBA, UNIDO approach to

SCBA, Shadow pricing of resource, the little miracle approach, Project Implementation: Schedule of project implementation, Project Planning, Project Control, Human aspects of project management, team building, and high performance team.

Code: MBX03109 Mergers and Acquisitions 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Merger & Acquisition Prasanna Chandra List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Corporate Restructuring 2 Accounting, Taxation & legal aspects of M&A 3 Valuation Aspects of M&A 4 Dimensions of Corporate Restructuring 5 Other Issues in Corporate Restructuring

Unit Unit Details 1 Introduction to Corporate Restructuring Fundamental concept of corporate restructuring, different forms, motives & applications of corporate

restructuring, Mergers &acquisitions concept, process. 2 Accounting, Taxation & legal aspects of M&A Accounting for Mergers & demergers, Company Law & Competition Act for M&A, SEBI’s rules &

regulations for M&A, Share Buyback guidelines, Tax implications. Calculations of exchange ratio. 3 Valuation Aspects of M&A Fundamental and methods of valuation, Calculations of financial synergy and return, Different

approaches of valuation – Comparable company & transaction analysis method, DCF, Real Option method, Formula approach for valuation and other important methods of valuation .

4 Dimensions of Corporate Restructuring Corporate Restructuring & Divestiture, Financial Restructuring, Alliances & Joint Ventures,

Employee Stock Ownership, Going Private & Leveraged Buyouts 5 Other Issues in Corporate Restructuring

Due diligence for M&A, Cross-Border Mergers & Acquisitions, Funding Options for M&A, Various Case Studies in Mergers & Acquisitions.

Code: MBX03110 Econometrics for Finance 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Econometric for Financial Market A Craig Mack inlay List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Regression 3 Dummy Variables 4 Time Series 5 Modeling volatility

Unit Unit Details 1 Introduction Types of data. Probability distribution. Normal distribution, 1-test. F-test and Chi Square test.

Hypothesis testing.

2 Regression Simple regression. Classical linear regression assumptions. Goodness fit. Correlation. Partial

correlation. Linear and Nonlinear regression. 3 Dummy Variables Qualitative response models LPM. Probity and Logit models

4 Time Series Time Series Econometrics some basic concepts

5 Modeling volatility Modeling volatility and correlation. ARCH and GARCH models.

Code: MBX03111 Integrated Marketing Communication (Advertising Mgmt.)4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this course is to develop the understanding about the marketing communication tools and implement them in designing Advertisement strategies.





1 ICFAI Press ICFAI 2 Advertising Managerial Dr. B. Narayan 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction of Marketing Communication and

Advertising 8

2 Marketing Communication Planning 6 3 Advertising objectives and planning 8 4 Steps in Advertising Strategies 6 5 Media planning & promotion 8

Unit Unit Details 1 Introduction of Marketing Communication and Advertising Overview of marketing communication, Factors affecting the marketing communication mix,

Integrated Marketing Communication, Ethical issues in marketing communication. Advertising as a Management Function. Role of Advertising in the Marketing Process. Consumer Orientation in Advertising. Types of Advertising, Methods of Classification.

2 Marketing Communication Planning Models of marketing communication, developing & control of marketing communication, marketing

communication planning procedure. 3 Advertising objectives and planning Meaning Definition and objectives of Advertising, Types of advertising, and the advertising agency:

Function & types, Advertising Agency compensation. Creative strategy - Target market & creative objective, advertising Appeals, Creative format & creation stage, Copy testing and plagnosis.

4 Steps in Advertising Strategies Creative Strategy-Various appeals and execution Styles, General idea of What Great Advertising

Thinkers say-both Indian and foreign, Print advertising, Electronics advertising, outdoor advertising, direct mail advertising.

5 Media planning & promotion Environment analysis media object, Media strategy & media planning modes, Indoor media, outdoor

media, Measuring Advertisement Performances, Current developments in advertising. Media mix-print, broad cast (T.V. & Radio), Cinema, Outdoor, Direct Mail advertising, and Internet. Defining media planning-From marketing plan to media plan, challenges in media planning.

Code: MBX03112 Retail Management 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Retail Management Berman B and Evans JR. 9thEst. Pearson Edn. 2 Retailing Management Michael Levy M and Weitz BW

&Pandit Ajay Tata McGrew

3 List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Overview of Retailing Management 2 Retail Management Situational Analysis 3 Retail Marketing 4 Retail Merchandising 5 Managing Retail Business

Unit Unit Details 1 Overview of Retailing Management Introduction to retailing, concept, Nature, Scope, Functions of Retailing, Building and sustaining

relationships, Retail Organization Structure, Retail Management, process Types of retail Outlets.

2 Retail Management Situational Analysis Retail institutions by ownership, Retail Institutions by Store-based Strategy mix, Web, Non Store-

based, and Other forms of Non-Traditional retailing, identifying and understanding the customer choosing as store location: Trading-area analysis, Site selection, Store design and layout.

3 Retail Marketing Advertising and sales promotion, Retail Marketing Strategies, Store positing, retail marketing mix,

CRM, Advertising in Retaining, types of retail sales promotion. 4 Retail Merchandising Management & Pricing: Buying function, Mark-ups & Markdown in Merchandise Management,

Shrinkage in Retail Merchandise Management, concept of Merchandise Pricing, Pricing options, pricing strategies, pricing objectives, types of pricing.

5 Managing Retail Business Elements/components of retail store operation, store administration, store manager responsibility,

inventory management, management of receipts, Retail Organization and HRM, Operations Management: Financial and Operations dimensions, retail staffing process, managing retail series, service characteristics, store maintenance and store security, Retailing through internet, career opportunities in retail, road ahead in India.

Code: MBX03113 Sales & Distribution Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: To provide an understanding of the concepts, attitudes, techniques and approaches required for effective decision making in the areas of Sales and Distribution. To pay special emphasis on the practicing manager's problems and dilemmas. To develop skills critical for generating, evaluating and selecting sales and distribution strategies.





1 ICFAI Press ICFAI 2 SDM PinkiVenugopal


Unit No. Title of the unit Time Required for the Unit (Hours) 1 The Sales Management 2 Planning the Sales Effort 3 Organizing and Directing the sales Force 4 Distribution Management 5 Channel Institutions & control

Unit Unit Details 1 The Sales Management Introduction to sales management and sales organization, Sales function & policies, Personal selling

- nature, scope & objectives, Formulating Personal selling strategy. 2 Planning the Sales Effort Sales planning and Budgeting, Estimating Market Potential and Sales forecasting, Setting the sales

territory & quotas, Sales and cost Analysis. 3 Organizing and Directing the sales Force Recruiting and training sales personnel, Designing & compensating sales Personnel, Motivating and

Leading the sales force, Evaluating sales force performance. 4 Distribution Management Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management,

and Marketing channel Policies & legal issue. 5 Channel Institutions & control

Wholesaling &- Retailing, Channel Information systems, Managing & Evaluating Channel Performance Case & future trends in sales & distribution management

Code: MBX03115 Business to Business Marketing 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:




S. N. Book Author Publication 1 Selling to Big Companies Jill Kourth Kaplan Publishing 2 Selling the Invisible – A field

Guide to Modern Marketing Harry Beckwith Business Plus


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Business Marketing 2 Organizational buying and customer analysis 3 Forecasting demand Making the Key Decisions 4 Product decisions, pricing decisions distribution

and sales decisions product positioning

5 Marketing communications, Financial aspects of the marketing plan Marketing plan presentations

Unit Unit Details 1 Introduction to Business Marketing Understand course objectives expectations, and methodology, learn an approach to executive

decision-making, Understand the nature of industrial markets, Prepare for the term project, Executive decision-making, Markets and competitors, The Marketing plan and Marketing Planning Process, Term project schedule trade show visit.

2 Organizational buying and customer analysis Understand the nature of business customers and how they buy Nature of Organizational buying, the

buying centre, The buying Process, Analysing Industrial Customers Legal, Political, and ethical issues, markets Assessing Industries and Competitors, the legal and regulatory environment of marketing, ethical issues and marketing, the marketer’s responsibilities determining competitors, Market research, Competitor analysis, Industry Analysis resources.

3 Forecasting demand Making the Key Decisions Segmentation, positioning, strategy and objectives, forecast demand, Develop marketing strategy

setting marketing objective. Segment Industrial Markets, Data gathered to make the target market decision, Market potential, Company potential, Forecasting Industrial Markets, Selecting a marketing strategy, Determining marketing objectives, Life cycle strategies, Market segmentation

4 Product decisions, pricing decisions distribution and sales decisions product positioning Components of the product or service decision, Relationship of product/service decisions to target

market selection and product positioning division Foundations of pricing, pricing strategies and tactics, Bases of pricing, value-based pricing, Sales and selling in Industrial Markets, The direct sales force, organizing for direct selling, Nature and role of channel partners, making the channel decisions.

5 Marketing communications, Financial aspects of the marketing plan Marketing plan presentations Understand the role of marketing communications, relationship between channels of distribution and

marketing communications, Understand the financial side of marketing planning finish marketing plan presentations, Role of communications, Key elements of marketing communications, Role of the Web, PR, tradeshows, and other forms of marketing communications Relating demand, forecasts, and costs to profitability.

Code: MBX03116 Brand Management 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: To help the students appreciate the relationship between Corporate Strategy and Brand Management. To explore the various issues related to Brand Management and to enhance the understanding and appreciation of this important intangible strategic asset including brand associations, brand identity, brand architecture, leveraging brand assets, brand portfolio management etc.





S. N. Book Author Publication 1 Marketing Managerial Philip Kotler 2 Product & Brand Management U.C. Mathur



1 Introduction to Brand Management and Crafting of Brand Elements 2 Brand as a Concept 3 Brand Promotion 4 Leveraging, Performance, Positioning and Building of Brands 5 Branding Strategies

Unit Unit Details 1 Introduction to Brand Management and Crafting of Brand Elements Consumer Brand Knowledge. Brand Identity, Personality and Brand Associations. Managing Brand

Architecture and Brand Portfolios. Corporate Branding and Tools for Building Brand Equity. Leveraging Brand Equity. Measurement of Brand Equity. Brand Resonance, BrandRejurinization, Branch Revitalization

2 Brand as a Concept Value & Significance of Brand, Brand Name, Symbol & Slogan, Brand Strategic Decision, Line

Expensing & Brand Extension 3 Brand Promotion Concept of Brand Equity & Association - Brand Loyalty; Awareness, Creating and Managing Brand

Equity, Selecting, Creating and Maintain Associate. 4 Leveraging, Performance, Positioning and Building of Brands Establishing brand equity management system, measuring sources of brand equity and consumer

Mindset, Co-branding, celebrity endorsement. Brand knowledge, Brand portfolios and market segmentation, Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values.

5 Branding Strategies Brand hierarchy, Branding strategy, Brand extension and brand transfer, Managing brand over time,

Brand Value chain, Brand Audits, Brand Tracking, and Brand Valuation. : Brand Reinforcement, Brand Revitalization, Brand Crisis.Packaging, Labeling, Brand Rejuvenation, Brand Success strategies, Brand Resilience, , Building global brands, Branding failures and Successes

Code: MBX03117 Strategic Marketing 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Strategic Marketing David W Carvens, Nigel F Piercy 10thedn, Tata McGrew Hills 2 Strategic Management , Text

& Cases Gregory Deis 6thEdn., Tata McGrew


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Marketing as Strategy 2 Market Opportunity recognition and evaluation 3 Broader Concerns Today 4 Products, Services & Innovation 5 Marketing Planning and Execution

Unit Unit Details 1 Marketing as Strategy Understanding new era organizations and the marketing environment today, the role of market

orientation, technological advances, global marketing imperative, marketing ethics & social responsibility, Foundation concepts on Strategy, Marketing and Strategic Marketing Foundation concepts from Finance for Marketing Decision.

2 Market Opportunity recognition and evaluation Internal analysis, External analysis, The marketing information system, Buyer behaviour,

Segmentation & Targeting, Marketing implications of Corporate Strategy decisions, Competitive strategies of strategic Business Units & marketing implications.

3 Broader Concerns Today Stake Holder Concerns & Issues, Sustainable & Green marketing, New paradigms for Organizations

& Consumers, Forecasting & Scenario Building for Strategic Flexibility, Understanding Customers, Segmentation, Targeting, Differentiation & Positioning, and Pricing Strategy & Management.

4 Products, Services & Innovation Marketing’s Role in new product/new service development, Managing across the life cycle,

Marketing channels and the marketing ecosystems, Entrepreneurial Marketing & New Product – Service Marketing Strategies, Strategies for Growth Markets – Defenders & Prospectors, Strategies for Matured Markets and during decline. Marketing ethics, sustainable marketing, and Green Marketing & Developmental Marketing, Branch Management and Integrated approach to Marketing Communication across marketing channels.

5 Marketing Planning and Execution

Code: MBX03118 Managing Corporate Relations 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: - Relationship marketing is a business strategy paradigm that focuses on the systematic development and maintenance of collaborative business relationships both internal and external to the firm. The powerful forces of globalization of industries, the total quality management movement, rapid advances in technology, and a shift in the balance of power toward customers have fundamentally changed the rules for business success. Managing sales transactions for short-term results is giving way to building long-term continuous customer value through managing relationships A. OUTLINE OF THE COURSE




1 Handbook of Relationship Marketing JagdishSheth,AtulParvatiyar 2 Leading Through Relationship

Marketing Richard Batterley

3 Relationship Marketing S.Shajahan 4 Customer relationship Management Jagdish Seth,AtulParvatiyar,G Shainesh


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Evolution and introduction of relationship Marketing 2 Historical Development and Marketing Implications 3 Nature of Marketing Relationships 4 Relationship marketing and distribution channels 5 Maintaining and Enhancing relationships

Unit Unit Details 1 Evolution and introduction of relationship Marketing Evolution and introduction of corporate relationship: -Evolution, need, importance, relevance of corporate

relationship looking to present Social, Political, Legal, Economical aspects. 2 Historical Development and Marketing Implications Historical Development and Corporate Implications – Recent changes due to LPG in corporate relationship.

Role of Media, third person in managing relations with internal and external environment of business Approaches related with corporate relationship. Corporate Politics.

3 Nature of Marketing Relationships Nature of Relationships - relational exchanges, emotional wellbeing, trust, profitability, partnering. Role of

ethics in managing corporate relations. Effect of External and internal environment of organization on corporate relations.

4 Relationship marketing and distribution channels Corporate Relationship with Mediaperson,Politicians, Film industry personality. Corporate Relationship

marketing, export corporate performance, selling through corporate intermediaries; Dual distribution; and Reverse channels. Support from others in respect of relationship

5 Maintaining and Enhancing relationships – Building corporate relations. Network, Communication in

relationship, E-mail Marketing, Reward loyal customers. Corporate view, for-sightedness, corporatejudgment, corporate lobby. Part of Breaking News, collective bargaining through corporate relations.

Code: MBX03119 Training and Organisational Development 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The Purpose of this paper is to provide an in-depth under-standing of the role of training in the HRD and to enable the course participants to manage the Training system and processes.





1 Effective Training Bhanchand, Thacker 2 Training & Development Dr. B. Jankiram 3 Training & Development C PanduNaik 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Training & Development 2 Performance Appraisal & Training 3 Training Process 4 Evaluation of Training 5 Training Methods and Techniques

Unit Unit Details 1 Introduction to Training & Development Meaning, Definition and Scope of Training, Objective of Training, Assumption of Training, Basic

Purposes of Training, Functions of Training, Benefits of Training.. 2 Learning and Development Concept of learning, adult leaning, learning theories, Methods of learning, Stages in learning

process, learning environment, learning imp actives and strategic alignments, Training and Education – Approaches to learning

3 Training Need Assessment and Strategy Training Needs Assessment, Competency mapping, strategic issues of training program, and Basic

phases of a training program, Modality in Training, Training Objectives, Training design, and Modular approach – to program.

4 Training Evaluation and ROI Definition of training evaluations, objectives and benefits of training evaluation, purposes of training

evaluation, criteria for training evaluation, Process of training evaluation, approaches to training evaluation, aspects of training evaluation, failure of training evaluation, return on investment, criteria for measuring training success.

5 Training Methods and Techniques Objectives of training methods, approaches to training, principles of effective learning and training

method, factors in the selection of training method, outward bound learning method, Induction training practices, training aids.

Code: MBX03120 Strategic Human Resource Management 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The purpose of this course is to Understand Strategic HRM, Aligning HR systems with business strategy, Strategy formulation, Strategies for performance and development with knowledge of global economy factors. The score card approach is also gaining its importance.





S. N. Book Author Publication 1 Strategic HRM Charles R. Greer Pearson Education 2 SHRM Tanija Agarwal Oxford 3 Strategic HRM Text & Cases K. Prasad


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Understanding Strategic HRM 2 Aligning HR systems with business strategy 3 HR Strategy in work force utilization 4 Evaluating HR Function 5 HR Score card

Unit Unit Details 1 Understanding Strategic HRM Traditional vs. strategic HR, Typology of HR activities, “best fit” approach vs. “best practice”

approach, HR strategy and the role of national context, sectoral context, and organizational context on HR strategy and practices, investment perspective of human resources.

2 Aligning HR systems with business strategy Sustained competitive advantage - how HR adds value to the firm - HR as scarce resource – non-

substitutable resource, linking HRM practices to organizational outcomes – assessing and reducing costs – behavioral impact of HR practices – marginal utility models – auditing HR practices and department, linking strategy to HRM practices – corporate HR philosophy and companywide HR standards – HRM leading strategy formulation, alternative HR systems – universalistic – contingency – configurationally, congruence and integrated HR systems.

3 HR Strategy in work force utilization Efficient utilization of human resource – cross training and flexible work assignment – work teams –

non unionization, strategies for employee shortages, strategies for employee surpluses. Strategies for performance and development: Typology of performance types – marginal performers – under achievers – stars – solid citizens, managing employee ability – recruitment and selection strategy typology, incentive alignment, psychological contracting.

4 Evaluating HR Function Overview of evaluation – scope – strategic impact – level of analysis – criteria – level of constituents

– ethical dimensions, approaches to evaluation – audit approach – analytical approach – quantitative and qualitative measures – out come and process criteria, balanced score card perspective, bench marking, accounting for HRM – purpose of measuring cost and benefits of HRM – approaches to HRM performances – employee wastage and turnover rates – cost of absenteeism – measuring human resource cost.

5 HR Score card HR as a strategic partner and measurement challenge, seven step models for implementing HR

strategic role, creating an HR score card, measuring HR alignment – two dimensions of alignment – assessing internal and external alignment – systems alignment map.

Code: MBX03121 Leadership Skills and Change Management 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The course will let the student understand the impact and importance of becoming a leader, effective leadership behavior and styles. Understanding the change, its role and implementation.





1 Leadership & Change Management AnnalaBarel SAGE Publication India Ltd. 2 Managing Change Adrian Thornhill, Philhews Pearson Education 3 Leadership in Organization Vary Yuki Pearson Education 4 Leadership & Change Management ICFAI University ICFAI University Press


Unit No. Title of the unit Time Required for the Unit (Hours) 1 The nature and importance of leadership 2 Effective leadership behavior and attitudes 3 Leadership styles 4 Developing teamwork 5 Understanding change

Unit Unit Details 1 The nature and importance of leadership The meaning of leadership – leadership as a partnership – leadership vs. management – the Impact of

leadership on organizational performance – leadership roles – the satisfactions and frustrations of being a leader. Traits, Motives, and characteristics of leaders: Personality traits of effective leaders’ leadership motives-cognitive factors and leadership.

2 Effective leadership behavior and attitudes Task-related attitudes and behaviors – relationship-oriented attitudes and behaviors – super

leadership: leading others to lead themselves – 360-degree feedback for fine-tuning leadership approach.

3 Leadership styles The leadership continuum: classical leadership styles – the boss-centered vs. employee-centered

leadership continuum – the autocratic participative free rein continuum- the leadership grid styles – the entrepreneurial leadership style – gender differences in leadership style – selecting the best leadership style.

4 Developing teamwork Team leadership vs. solo leadership – advantages and disadvantages of group work and team work –

the leaders’ role in the team-based organization-leader behavior and attitude the foster teamwork. Leadership development, succession and the future: development through self-awareness and self-discipline – leadership development programs.

5 Understanding change Nature of change – forces of change – perspective on change: contingency perspective – population

ecology perspective institutional perspective – resource-dependence perspective. Types of change: continuous change – discontinuous change – participative change – directive change. Implementing change: assemble a change management team – establish a new direction for change – prepare the organization for change – set up change teams to implement change – align structure, systems and resources to support change – identify and to remove road blocks to change – absorb change into the culture of the organization

Code: MBX03122 Human Resource Planning 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: To understand the purpose, process and applications of human resource planning in the context of different organizational strategies. To create a critical appreciation and knowledge of understanding the determinants of human resource requirements. And the means for meeting those requirements. To create practical awareness about the current trends in human resource planning in global companies.





1 Human Resources Planning Dipak Kumar Bhattacharya Excel Books 2 Human Resources Planning M. Sudhir Reddy Discovery Publishing 3 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 HR planning and corporate strategies 3 Job analysis 4 HR Forecasting 5 Career planning and succession management

Unit Unit Details 1 Introduction Definition and concept of HRP, benefits, process. HRP components.

2 HR planning and corporate strategies HR planning as a strategic process-employees as resources-goal attainment, linking HR process to

strategy, involvement in strategic planning process, strategic HR Planning model, staffing system. 3 Job analysis Meaning and definition, job analysis process, techniques of job analysis, methods and practice of job

analysis, competency based approach. 4 HR Forecasting Forecasting Manpower Needs, the Forecasting Process, Inventorying available talent, Projecting

Future Talent Supply, forecasting Staffing Requirements. Index analysis-expert forecasts-Delphi technique-nominal group technique-HR budget and staffing table, scenario forecasting, and regression analysis.

5 Career planning and succession management Definitions, concepts, stages of career development process and organizational HR Policies, carrier

Anchors – Stages of growth and career, career processes Succession management process and Management development programs, objectives of MDP’s, Job rotation, Auditing MDP’s management development methods, challenges of succession management, Replacement analysis.

Code: MBX03123 Compensation Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this course is to orient the students towards the system of Corporation Management extensive use of cases shall be made.





1 Compensation Management Deepak Kumar Bhattacharya Oxford 2 Compensation Management Donald W. Myers Commerce Clearing House 3 Compensation Milkovick Tata McGrew Hill 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Compensation Management 2 Elements of Compensation 3 Compensation Surveys 4 Compensation and Job Evaluation 5 Fringe Benefits

Unit Unit Details 1 Compensation Management Nature and significance of Compensation Management. Objectives, Functions, Organizational Life

Cycle 2 Elements of Compensation Principles of compensation, factors influencing pay. Theories of Compensation – Economics and

Behavioral Compensation Management in a Development Economy. The institutional framework of Compensation Management. Union Government Laws. Management objectives and Unions Objectives in Compensation. Compensation and Managing Dissatisfaction, Formulation of Company Compensation Polices.

3 Compensation Surveys Compensation Surveys

4 Compensation and Job Evaluation Meaning and Objectives of job evaluation How to go about job evaluation Methods of job

evaluation. Problems of evaluation case. Pay Delivery Systems Linking Compensation with objectives of organization Pay and performance issues

5 Fringe Benefits Socio-economic and Psychological rationale of fringe benefits. Communication and administration

of fringe benefits Executive compensation, Significance and recent trends in executive compensations : Employee Stocks Options Compensation : Budgeting and Compensation systems in U.S.A. and Japan

Code: MBX03124 Recruitment and Selection 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Human Resource Management: Theory & Practice Bratton J & Gold J Palgrave 2 Human Resource Management Aswahappa Tata McGraw Hill 3 Human Resource management Ivanisevic Tata McGrew Hill 4 Human Resource Management Dessler Prentice hall


Unit No. Title of the unit Time Required for the Unit (Hours) 1 HR Planning 2 Job Analysis and Design 3 Recruitment 4 Selection 5 Retention Management

Unit Unit Details 1 HR Planning Definition of HR Planning, Objective of HR Planning, Human Resource Planning at different levels,

the process of Human resource planning Managing the Forecasted Demand/Surplus, Growing Importance of Human Resource Planning.

2 Job Analysis and Design Concept of Job analysis, Process of Joy analysis, Job Analysis method, Job Description, Job

Specification, uses of Job analyses Issues in Job analysis, concept of job design, Modern management technique.

3 Recruitment Concept of Recruitment, Factors Affecting Recruitment, Recruitment Policy, Sources of recruitment,

Need for Flexible and Proactive Recruitment Policy, Evaluation of a recruitment Program. 4 Selection Concept of selection, selection process, selection methods, application forms, selection test,

Interviews, Interview Process, Placements 5 Retention Management

Strategies for employee Retention, reason for employee Turnover, Employee Loyalty, exit Interviews

Code: MBX03125 Personality Development and Business Etiquette 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: A. OUTLINE OF THE COURSE




S. N. Book Author Publication 1 An Approach to Communication Skills Indrajit Bhattacharya DhanpatRai, 2008. 2 Business Communication Skills Varinder Kumar, Bodh

Raj, Manocha Kalyani Publishers, New Delhi, latest edition.

3 Business Etiquette Robinson, David Kogan Page. List of Journals/Periodicals/Magazines/Newspapers


1 Introduction to Personality Development 2 Communication Skills & Interpersonal Relationships 3 Motivation and Creative Thinking 4 Business English 5 Business Etiquettes

Unit Unit Details 1 Introduction to Personality Development Definition and basics of personality, Corporate theories on personality, SWOT Analysis, Inner

Personality Development, Role of motivation & body language, Filling the GAP- Grooming, Attitude, Personality.

2 Communication Skills & Interpersonal Relationships Features of an effective Communication. Verbal and non-verbal Communication. Barriers and filters.

Listening and active listening. Feedback. Assertiveness and Confidence building. Body language: Role of different parts of the body in communication, Non-verbal behavior. Conflict: types and resolutions.

3 Motivation and Creative Thinking Express creativity in everyday situations, Apply lateral and parallel thinking to solve problems, Use

the logical side of creativity in problem solving, Views problems as an opportunity and take corrective action, Relevance and types of Motivation, Analysis of Motivation.

4 Business English Organizing thoughts and ideas, How to make your content precise and powerful, Business

terminology and vocabulary, Drafting official letters, Proposals, Report Writing 5 Business Etiquettes Business manners. Body language gestures, Etiquette of the written word, Etiquette of the telephone,

Handling business meetings. Dressing for the office, Dressing for interview, Etiquettes for the multicultural organization

Code: MBX03126 Human Resource Development 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 HRD Tapomoy Deb 2 3 4 5


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Training and Development 3 Performance Appraisal 4 Employee communication and counseling 5 Emerging Issues in HRD

Unit Unit Details 1 Introduction What are Human Resource Development (HRD), Role and objectives of HRD?

2 Training and development What is Education, training and development? Importance and benefits of training, needs and

objectives of training, a system concept of training. Training and learning, principles of learning, types of training. Training methods and techniques. How to improve, effectiveness of training programs by applying learning principles. Behavioral skills and profile of a trainer. Evaluation of training programs. Measurement of effectiveness of training.

3 Performance Appraisal What is performance Appraisal, objectives of performance appraisal? Approaches to performance

Appraisal, Ethics of Appraisal, Methods / Techniques of performance Appraisal, Limitations or shortcomings of Performance Appraisal

4 Employee Communication and Counseling Definition of communication. Purpose of communication, Effects of poor communication, How to

communicate effectively. Employee counseling, counseling purpose and objectives, counseling methods / Techniques Stress Management: Meaning of stress, some of stress at work “Job Stress”. Consequences and manifestations of stress, Abnormal reaction to stress, How to overcomes stress, coping strategies for stress.

5 Emerging Issues in HRD Changing Global Scenario challenges to Human Resource Management. Developmental’ role

ofHRM, HRM issues and concerns in future. Quest for Proactive HRD.

Code: MBX03127 Principles and Practices of Banking 4 Credits [LTP: 4-0-0]





S. N. Book Author Publication 1 Banking K.C. Shekhar 2


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Indian Financial System 2 Functions of Bank 3 Different types of documents 4 Banking Technology 5 Support services

Unit Unit Details 1 Indian Financial System Recent developments in the Indian Financial System; market structure and financial innovation, RBI,

SEBI, IRDA etc., their major functions Role and Functions of Banks - Regulatory provisions / enactments governing banks - Whole sale banking - Retail banking - international banking, Role and Functions of Capital Markets, Mutual Funds, Insurance companies, Banc assurance - Importance of Risk management in banks - types of risk - impact and management Factoring &Forfeiting - Alliances / Mergers / Consolidation -, ADR, GDR Off-balance sheet items, Participatory notes, CIBIL, Banking Codes, Banking Codes and Standard Boards.

2 Functions of Bank Banker-Customer Relations, KYC guidelines - Different deposit products - Mandate and Power of

Attorney, Banker’s Lien, right of set off - garnishee order, attachment order etc. - Payment of collection of cheque - duties and responsibilities of paying and collecting banker - protection available to them under NI Act - Endorsements, forged instruments - bouncing of cheques and their implications. Opening of accounts for various types of customers - Principles of Lending - various credit products / facilities - working capital and term loans - credit appraisal techniques - approach to lending - credit management, credit monitoring, NPA management

3 Different types of documents Documentation procedure, Stamping of documents, securities - different modes of charging - types

of collaterals and their characteristics - Priority sector lending - targets, issues, problems - Financial Inclusion. Agriculture / SMEs / SHGs / SSI /Tiny sector financing - New products and services, Credit cards / Home loans /personal loans / consumer loans - Ancillary Services - Remittances, Safe Deposit Lockers etc.

4 Banking Technology E-Banking - Core Banking - Electronic products - Electronic payment system - Online Banking -

Electronic fund transfer system: RTGS, NEFT & SWIFT etc.- Information Technology - Current trends - Global developments in banking technology - Computer audit - information system audit - Information system security and Disaster Management.

5 Support services Marketing of Banking services products - Marketing management - Marketing of services - Product

Life cycle, New Product development - Diversification - Pricing of bank products - Factors influencing - direct and indirect channels of bank products - Promotion - Promotion mix and role of promotion mix marketing - Marketing information system - Role of DSA /DMA in Bank marketing - Channel Management - selling function in a bank - Portfolio and wealth management- Tele marketing / Mobile phone banking

Code: MBX03128 Accounting and Finance for Bankers 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: A. OUTLINE OF THE COURSE



S. N. Book Author Publication 1 Banking K.C. Shekhar 2


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Basics of Business Mathematics 2 Accounting in Banks/Branches 3 Bank Accounting and Balance Sheet 4 Other Accounts 5 Computerized Accounting

Unit Unit Details 1 Basics of Business Mathematics

Calculation of Simple Interest and Compound Interest-Fixed and Floating Interest Rates – calculation of EMIs – Calculation of front end and back end interest -Calculation of Annuities – Calculation of provisions for NPA and risk weights for Basel II – Interest calculation using products /balances. Amortization and Sinking Funds Bonds – Calculation of YTM – Duration – Bond Pricing – Premium and Discount – Bond valuation rules preliminary method, definition of debt, rules on compounding in respect of loan accounts, penal interest etc. Capital Budgeting – Discounted cash flow – net present value – pay back methods Depreciation – different types – methods of calculation Foreign Exchange Arithmetic for beginners.

2 Accounting in Banks/Branches Definition & Scope and Accounting Standards – Nature and purpose of accounting; historical

perspectives – Origins of accounting principles – accounting standards and its definition and Scope. Generally Accepted Accounting Principles – USA Transfer Price mechanism. Basic Accountancy Procedures – Concepts of accountancy – entity going concern – double entry systems, Principles of conservatism – revenue recognition and realization – accrual and cash basis. Record keeping basics -account categories – debit and credit concepts – journalizing – Maintenance of Cash/ Subsidiary books and Ledger -Trial Balance – Adjusting and Closing entries – Day Book and General Ledger Posting

3 Bank Accounting and Balance Sheet Rules for bank accounts, cash/clearing/transfer vouchers/system – subsidiary book and main day book –

General Ledger -Branch v/s Bank Accounts Bank Balance Sheet Structure – accounts – categories -Assets, Liabilities and Net Worth Components. Accounting for NPA /Provisioning/Suit Filed Accounts Preparation of Final Accounts – Final Accounts of Banking Companies – Disclosure Requirements.

4 Other Accounts Partnership accounts – partner’s fixed capital accounts – Current accounts – loan accounts –

treatment of intangibles like goodwill – Admission/ retirement / death of partner – Company accounts – classes of Share Capital – issue/ forfeiture of Shares -issue of Bonus Shares Bank reconciliation statement – Capital & Revenue Expenditure/Depreciation/Inventory Valuation/Bill of Exchange / Consignment Account / Joint Venture – Special accounts – Leasing and Hire – Purchase Company accounts – Accounts of Non – Trading Concerns – Accounting from incomplete records – Receipts and Payments Account – Income and Expenditure Account. Ratio Analysis.

5 Computerized Accounting Accounting in electronic environment – methods – procedures – security – rectification Core

banking environment is to be highlighted. Standard books maintained for different accounts are to be shown as model.

Code: MBX03129 Indian Banking and Financial Institutions 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





S. N. Book Author Publication 1 Financial Services M Y Khan 2 Banking : Theory and Practice K. C, Shekhar 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Indian banking System 2 The Banking Institutions 3 The Non-Banking Financial Institutions 4 Insurance 5 Merchant Banking

Unit Unit Details 1 Indian banking System Banking Structure in India, Technological Innovations and Opportunities for Banks, Control of the

Banking Sector by the RBI, CRR, SLR, CRAR, Retail banking and products, universal banking, introduction of cooperative banking

2 The Banking Institutions Commercial banks- the public and the private sectors – structure and comparative performance,

functions of banks, NPA provisioning, priority sector lending, financial inclusion. 3 The Non-Banking Financial Institutions Evolution, control by RBI and SEBI, A perspective on future role. Unit Trust of India and Mutual

Funds, Pension Fund, Provident Funds, Post Offices, Reserve Bank of India Framework for Regulation of Bank Credit. Commercial paper: Features and advantage, Framework of Indian CP Market.

4 Insurance The Economics of Insurance, life Insurance, Reinsurance, The Insurance Industry and its regulation.

Efficiency and the Structure of the Insurance Industry; LIC, GIC 5 Merchant Banking

Functions and activities, underwriting, Bankers to an issue, debenture trustees, portfolio managers

Code: MBX03130 Management of Banking and Financial Institutions 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





S. N. Book Author Publication 1 Banking K.C. Shekhar 2 IFS Bharti U Pathak 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Financial System in India 2 Organization, Structure and Functions of RBI and

Commercial banks

3 Risk Management in banks 4 Financial Institutions and Development Banking 5 New Financial Instruments and Institutions

Unit Unit Details 1 Financial System in India Introduction-Evolution of Banking – Phases of development – RBI and the Financial System –

Committees on Banking Sector Reforms – Prudential banking – RBI Guidelines and Directions 2 Organization, Structure and Functions of RBI and Commercial banks Introduction – Origination, Structure and Functions of RBI and Commercial Banks – Role of RBI

and Commercial Banks – Lending and Operation Policies – banks as Intermediaries – NBFCs – Growth of NBFCs – FDI in Banking Sector – banking Regulations – Law and Practice.

3 Risk Management in banks Introduction- Asset/Liability Management Practices - Credit Risk Management – Credit Risk

Models – Country Risk Management – Insurance Regulations and Development Authority (IRDA) 4 Financial Institutions and Development Banking Introduction- Origin, Growth and Lending Policies of Terms lending Institutions – Working of IDBI-

IFCI-STCs-SIDDBI-NABARD-LIC-GIC-UTI – Role of Financial Institutions in Capital Market. 5 New Financial Instruments and Institutions

Private Banks – Old generation and New generation private banks – Foreign Banks – NSE – Depositories – DFHI, New Equity and Debt Instruments – SEBI and RBI guidelines

Code: MBX03131 Treasury and Forex Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Financial Treasury & Forex Management

Abhishek Mittle

2 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Scope, objectives and functions of treasury 2 Structure and role of global money market 3 Integration of money market and forex market 4 Currency Exposure 5 The foreign exchange market

Unit Unit Details 1 Scope, objectives and functions of treasury Treasury management in bank and corporate - Cost Centre vs. profit Centre treasury - Centralized vs.

decentralized treasury. 2 Structure and role of global money market Money market Instruments (call money, term money, notice money CP, CD, T-Bill, Repo and

reverse repo , BRDS, IBPC, etc.) - Money market derivatives (FRA, IRS, IRF, swaption , CAPS, Floors and collars) .

3 Integration of money market and forex market ALM - Liquidity management - Credit risk, country risk, operating risk, market risk and implications

of BASEL II 4 Currency Exposure Management of economic exposure - Management of transaction exposure -Management of

translation exposure 5 The foreign exchange market

Features of Forex market - The determination of Exchange Rates Regulation- Roles of RBI and FEDAI-Relevant provisions of FEMA

Code: MBX03132 Quantitative Methods for Banking & Finance 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Quantitative method for banking and Finance A.S. Ramasastri 2 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Linear, Non-Linear functions 2 Data Analysis 3 Probability 4 Basic concept of index numbers 5 Hypothesis testing of Proportion and Mean

Unit Unit Details 1 Linear, Non-Linear functions Linear, Non-Linear functions – graphical representation of functions, Constants, Variables – notion

of Mathematical models – concept of trade off – notion of constants – concept of Interest. Basic Concept of differentiation – integration – Optimization concepts – use of differentiation for optimization of business problem- Optimization

2 Data Analysis Data Analysis – Uni-Variate – ungrouped and grouped data measures of central Tendencies,

Measures of dispersion – C V percentages (problem related to business applications). Bivariate – correlation and regression – problems related to business applications

3 Probability Probability – definitions – addition and multiplication Rules (only statements) – simple business

application problems – probability distribution – expected value concept – theoretical probability distributions – Binomial, Poison and Normal – Simple problems applied to business.

4 Basic concept of index numbers Basic concept of index numbers – simple and weighted index numbers – concept of weights - types

of index numbers – Business index number – CPT, WPI, Sensex, Nifty, Production Index, Time series – variations in Time Series for business forecasting.

5 Hypothesis testing of Proportion and Mean Hypothesis testing of Proportion and Mean – single and two tailed tests – errors in Hypothesis

Testing – Measuring the power of Hypothesis test. Chi-Square Tests

Code: MBX03133 International banking and Finance 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Multinational Financial Management

Apte

2 IFS Bharti V. Pathak List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Federal Reserve System 3 German Banking System 4 Indian Banking 5

Unit Unit Details 1 Introduction Importance of the study of Banking Systems. Developed and Less developed Money Markets, Their

Characteristics. Importance of Developed Money Market in a Banking System. English Banking System – Bank of England, Origin and growth, organizational Structure, Functions, London Money Market, and EURO Currency.

2 Federal Reserve System Origin, Organizational Structure and Working, Unit Banking and factors for its growth in USA. New

York Money Market – Constituents and working, Comparison between London Money Market and New York Money Market

3 German Banking System DeutcheBundes Bank ‘German Central Bank’ – Organization, structure and functions. Bank of

Japan- Structure and Working, Commercial Banking system of Japan, Industrial Banking in Japan 4 Indian Banking Reserve Bank of India: Functions, Monetary and Credit Policy-its evaluation; Achievements and

failures of R.B.I. Indian Money Market, Constituents, Characteristics, defects and measures. International Financial Institutions: I.M.F. and I.B.R.D. –Objectives, Functions, Assistance to India by these Institutions.

5 International l banking market – innovations – financial investments and techniques – currency and interest rates –

swaps, options, futures, euro-commercial paper etc., and their variance – syndication of loans – pricing and marketing of syndicated loans. Rating of bank and non-banking financial institutions – criteria for ranking and rating agencies.

Code: MBX03234 Summer Internship Project 1Credit [LTP: 0-0-2]

SUMMER INTERNSHIP PROJECT Objective: By the training the student is expected to learn about the organization and analyses and suggest solutions of a live problem. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions Guidelines: At the end of second semester examination, every student of MBA will undergo on-the-job practical

training in any manufacturing, service or financial organization. The training will be of 6 to 8 weeks duration. The guidelines of training will be provided before the end of the second semester classes.

During the course of training, the organization (where the student is undergoing training) will assign a problem/project to the student. The student, after the completion of training will submit a report to the College/Institute, which will form part of third semester examination. However, the report must be submitted by the end of September during third semester A Performance appraisal by the external examiner will be attached with the report.

The report (based on training and the problem/project studied) prepared by the student will be termed as Summer Training Project Report. The report should ordinarily be based on primary data. It should reflect in depth study of micro problem, ordinarily assigned by the organization where student undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter must be included about the organization where the student has undergone training. This should deal with brief history of the organization, its structure, performance products/services and problems faced. This chapter will form part I of the Report. Part II of the Report will contain the study of micro research problem. The average size of

Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. Three neatly typed and soft bound (paperback) copies of the report will be submitted to the College/Institute. The report will be typed in A-4 size paper.

The report will have two certificates. One by the College and the other by the Reporting Officer of the organization where the student has undergone training. These two certificates should be attached in the beginning of the report.

The report will be evaluated by internal and external examiner. It will carry total 100 marks divided into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college.

The marks will be awarded by the external examiner to be appointed by the examination division. The format of the report is given below:

o Objective of the Research Undertaken o Literature Review o Research Methodology o Results and Analysis o Conclusions o References o Appendices – to include questionnaire, if any

PERFORMANCE APPRAISAL SUMMER INTERNSHIP PROJECT

Student’s Name:

Course: Specialization:

You are requested to provide your opinion on the following parameters.

A- Excellent B- Good C- Satisfactory D- Unsatisfactory 1. Technical knowledge gathered about the industry and the job he/she was involved. ____

2. Communication Skills: Oral / Written / Listening skills ____

3. Ability to work in a team ____

4. Ability to take initiative ____

5. Ability to develop a healthy long term relationship with client ____

6. Ability to relate theoretical learning to the practical training ____

7. Creativity and ability to innovate with respect to work methods and procedures ____

8. Ability to grasp new ideas and knowledge ____

9. Presentations skills ____

10. Documentation skills ____

11. Sense of Responsibility ____

12. Acceptability (patience, pleasing manners, the ability to instil trust, etc.) ____

13. His/her ability and willingness to put in hard work ____

14. In what ways do you consider the student to be valuable to the organization? ____

Consider the student’s value in term of: (a) Qualification (b) Skills and abilities (c) Activities/ Roles performed 15. Punctuality

Any other comments ____________________________________________________________________

Assessor’s overall rating

Assessor’s Name: Designation:

Organization name and address:

Email ID: Contact No:

Assessor’s Signature with Seal:

DETAILED SYLLABUS FOR FOURTH SEMESTER

Code: MBX04101 Business Ethics & Ethos 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business. It is designed to stimulate discussion and debate rather than to formulate principles, and to raise further questions rather than to dictate answers. The following objectives are underlined: To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behavior. To understand Indian Ethos & Values is an important feature of this paper.





S. N. Book Author Publication 1 Business Ethos Yashodhara Sharma 2 Business Ethics & Ethos Poul Mehta 3 Ethical Business LinclaTerell 4 Banking & Ethics BocheyWathey

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Business Ethics 2 Gandhian approach in Management & Trusteeship 3 Indian Ethos 4 Rapid Technological 5 Environmental degradation and pollution

Unit Unit Details 1 Business Ethics Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics & moral standards;

Ethics & Moral Decision Making. Corporate Social Responsibility: Nature, scope & Importance; Corporate Governance: Concept, Importance for Industry; Ethical Issues related with Advertisements, Finance, Investment, Technology; Secular versus Spiritual Values in Management; Work ethics: concept of Swadhrama.

2 Gandhian approach in Management & Trusteeship Gandhiji’s doctrine of Satya&Ahinsa, Concept, importance & relevance of Trusteeship principle in

modern business. 3 Indian Ethos: Need, purpose & relevance of Indian Ethos; Salient features (Brain Stilling, Total Quality Mind,

Intuition, Intellectual rational brain V/s Holistic-Spiritual Brain, Holistic Approach for Managers in Decision Making); Relevance of Bhagvad Gita: Doctrine of Karma i..eNishkamaKarmayoga, GunaTheory (SRT i.e. Sat, Raj & Tam Model), Theory of Sanskaras, Bhagvad Gita & Self-Management.

4 Rapid Technological Rapid Technological growth and depletion of resources Reports of the Club of Rome. Limits of

growth: sustainable development Energy Crisis: Renewable Energy Resources 5 Environmental degradation and pollution

Environmental degradation and pollution. Eco-friendly Technologies. Environmental Regulations, Environmental Ethics Appropriate Technology Movement of Schumacher; later developments Technology and developing notions. Problems of Technology transfer. Technology assessment impact analysis

5 Code: MBX04102Economic Environment of Business & Environmental Business 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Indian Financial system Bharti V. Pathak 2 Indirect Tax V.S. Daley 3 IFS M.Y. Khan 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Agricultural Sector 2 Banking Sector 3 Taxation 4 Environmental Education 5 Global Warming

Unit Unit Details 1 Agricultural Sector Implications of WTO – Concept & Importance ofCommodity marketIndustrial Policy Regulations of

1991 leading to Liberalization, Privatization and Globalization – Emergence of BRIC economies 2 Banking Sector Concept & Importance of Core Banking, Retail Banking. Basel II Concept and implications

Insurance Sector – IRDA, Life and Non-Life Insurance 29 3 Taxation Concept Implications of VAT, Customs Procedures, Excise. Capital Market – Meaning, Avenue for

raising finance. Introduction to derivatives market. 4 Environmental Education Objectives, Principles, Scope and functions of Environmental education. Role of NGOs. Managing

Natural Resources – Importance – Water, Land. 5 Global Warming

Problem, Implications, Concept of Carbon Credit, Role of Government and Non-Government Agencies & Businesses. Disaster management –Concept, causes and consequences, disaster mitigation

Code: MBX04103 Financial Derivatives 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Option, Future& Other Derivate J.C. Hull 2 Commodity & Financial Derivative S. Kavin 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Basics of Equity Derivatives 2 Trading Futures and Options on Stock Exchanges 3 Introduction to Currency Markets 4 Trading, Clearing 5 Forward and Swap Market

Unit Unit Details 1 Basics of Equity Derivatives Introduction, Meaning of derivatives, Put options, Call options, Applications of derivatives,

Derivatives as a risk management tool. 2 Trading Futures and Options on Stock Exchanges Trading Futures- Pay-off of futures, Theoretical models for future pricing; Trading Options– Option

payouts, Option strategies, Determination of option prices, Factors affecting option prices; Derivatives trading on NSE – using daily newspapers to track F&O, settlement of F&O, accounting and taxation.

3 Introduction to Currency Markets Introduction to Currency markets, Exchange rates, Factors affecting currency market, Currency

futures, Strategies using currency futures, Hedging, Speculation, Arbitrage, NSE's currency derivatives segment.

4 Trading, Clearing Trading, Clearing, Settlement and Risk Management in Currency Futures NSE membership -

Categories, Eligibility and criteria, Futures contract specifications, trading system, Placing orders, client broker relationship; Clearing, settlement; Risk management system through margins of different kinds, Clearing entities and settlement mechanism.

5 Forward and Swap Market Pricing and Trading Mechanism - Introduction, concept, Types, Distinction between option and

futures contracts, optionvaluation,Determinantsof optionpricing,BlackScholes optionpricingmodel,Binomial Option pricing model , Trading with option, Hedging with option; SWAP: Introduction, concept, Nature, Evolution, Features, Types of Swaps. Over view of Commodity Derivatives.

Code: MBX04104 Banking & Insurance 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Banking Theories & Practices K.C. Shekhar 2 3 4

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Indian Banking System 2 Banker-Customer Relationship 3 Rural Banking 4 Risk Management 5 Role of insurance in personal financial planning

Unit Unit Details 1 Introduction to Indian Banking System Financial Market and its segmentation, Financial System overview, Recent developments in Indian

Financial System, Role and Functions of RBI, Introduction to Equity and Debt markets, Historical aspects of Banking in India. Commercial & Co-operative Banks: Structure of Commercial Banks, Private Sector Banks, Public Sector Banks, Foreign Banks, Categories & Features of Co-operative Banks, Introduction to Regional Rural Banks.

2 Banker-Customer Relationship Debtor-Creditor Relationship, Bank as a Trustee, Anti-Money laundering, Deposit Products or

Services, Payment and Collection of cheques and other negotiable instruments. Banking Sectors in India: Types of Banking Sectors, Introduction to Retail Banking, Retail Banking Products, and introduction to Wholesale Banking & International Banking, Wholesale Banking Products, and Financial Intermediaries.

3 Rural Banking An introduction, Rural Banking System in India, Reserve Bank of India and its policy, functions of

Rural Banks, Financial Inclusion and its current perspective. Microfinance: Trends, Issues & Challenges, Microfinance Institutions in India, Role of Self-help groups.

4 Risk Management Concept of Risk, Perils and Hazards of Risk, types of risk, source of risk, method of handling risk.

Introduction of Insurance: Concept and nature of insurance, Purpose and need of insurance, working of insurance, insurance as security tools, insurance and economic development, Role of banc assurance in Indian Scenario. History of Insurance: Segments of insurance – life insurance, non-life insurance, history of life insurance, history of non-life insurance, Recent trends in Insurance in India.

5 Role of insurance in personal financial planning Insurance as an investment tool. Essentials of Commercial Contracts: Offer & Acceptance, Features

of offer & acceptance. Consideration: Legal capacity to contract, Consensus ad idem (Same Mind), Legality of object, features to be discussed in relations with insurance. Contracts of various kinds: Insurance & service contract, Insurance & gambling, other features of an insurance contract.


Code: MBX04105 Treasury and Credit Risk Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Banking K.C. Shekhar 2 3 4 5


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Scope and Function of Treasury Management 2 Treasury’s role in International Banking 3 Liquidity Management 4 Measurement and Control of Risk 5 Hedging the Risk: Forward

Unit Unit Details 1 Scope and Function of Treasury Management Objectives of Treasury, Structure and Organization, Responsibilities of Treasury Manager, Function

of treasury – Centralized vs. Decentralized 2 Treasury’s role in International Banking Changing Global Scenario and Treasury functions, Treasury Structure- Front and Back Office, Forex

Cash Management – Positions vs. Cash Flows- Funding Alternatives. Control of Dealing Operations – Trading Limits – Trading and Operational Policy – Moral and Ethical aspects, Confirmations, Revaluation Mark to Market and Profit Calculations.

3 Liquidity Management Objectives, Sources of Liquidity, Maturity Concerns: Projected Cash Flow and Core Sources-

Contingency Plans, Short term and Long term Liquidity, Maturity Ladder Limits Internal Control – The Need and Importance – Financial and Operational risks – Internal vs. External Control Segregation of Duties among Front and Back Offices – Management Information – Netting.

4 Measurement and Control of Risk Identifying Measures and Controlling Risk – Statistical Methods, Risk Exposure Analysis , Risk

Management Policies, Risk Immunization Strategies, Fixation and Delegation of Limits, Different Limits- Open Position / Asset Position Limits/Deal Size/Individual Dealers/Stop Loss Limits

5 Hedging the Risk: Forward Futures and Options Market, Mechanics of Futures, Cash and Futures Market, Foreign Currency

Futures Market, Options Market- Options Strategies, Hedging Strategies and Arbitrage, Call Options and Put Options.

Code: MBX04106 Global and Capital Market 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 IFS Bharti V. Pathak 2

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Indian Financial System In India 2 Money Market 3 New Issues Market 4 Secondary Market 5 Securities And Exchange Board of India

Unit Unit Details 1 Indian Financial System In India Financial Concepts, Financial Assets, Financial Intermediaries, Financial Markets, Classification,

Capital Market, Industrial Securities Market, Government Securities Market , Long Term Loans Market , Mortgages Market , Financial Guarantees Market , Money Market, Treasury Bills Market Short Term Loan Market , Foreign Exchange Market, Financial Instruments, Multiplicity of Financial Instruments.

2 Money Market Definition, Money Market and Capital Market and their Features, Objectives, Features of a

Developed Money Market, Importance of Money Market, Composition of Money Market, Types of Bills, Discount Market, Acceptance Market, Importance of Bill Market, Types of Treasury Bills, Operations and Participants, Importance, Defects, Money Market Instruments, Inter-Bank Participation Certificate, Structure of Indian Money Market, Features of Indian Money Market, Recent Developments.

3 New Issues Market Relationship between New Issues Market and Stock Exchange, Functions of New Issue Market,

Instrument of Issues, Players in the New Issue Market, Recent Trends, causes for Poor Performance - Suggestions.

4 Secondary Market Introduction, Control Over Secondary Market, Registration of Stock Brokers, Registration

Procedure, Code of Conduct for Stock Brokers, Kinds of Brokers and their Assistants, Method of Trading in a Stock Exchange, Carry over or Badla Transactions, Genuine Trading Vs Speculative Trading, Kinds of Speculators, Speculative Transactions, Inside Trading – concept of Depository services.

5 Securities And Exchange Board of India Capital Issues (Control) Act, Controller of Capital Issues, Securities Contract (Regulations)Act,

Malpractices in the Securities Market, Deficiencies in the Market, SEBI - Objectives, Functions, Powers, Organization, SEBI and the Central Government , SEBI Guidelines for Primary Market , Secondary Market.

3 4


Code: MBX04107 Consumer Behaviour& Market Research 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: At the end of the course it is expected that the students will be : proficient and knowledgeable about the various disciplines contribution in understanding buyer behavior in a holistic manner (familiar with the advances in consumer research in deciphering buyer motivation, and behavior (pre-purchase, purchase and post purchase), impact of social and cultural variables on consumption decisions equipped with frameworks to analyze consumers behavior and use them in designing marketing strategies and in enhancing the effectiveness of marketing programs





1 Marketing Research & Consumer Behavior Saravanavel, Sumathi 2 3

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Consumer Behavior 8 2 Family Influences on Buyer Behavior 8 3 Individual Determinants of Buyer Behavior and

Internal Processes 8

4 Formation and Modification of Consume Attitudes

8

5 Exploratory research design 10

Unit Unit Details 1 Consumer Behavior Identifying the customer and classifying customers. Key Determinants of Buyer Behavior and a

Framework of Buyer Behavior-attitudes, motivation, and perception. 2 Individual Determinants of Buyer Behavior and Internal Processes Understanding Consumer Motivation- Consumer Personality and Self Concept, Learning, Memory

and Behavior Modification. 3 Family Influences on Buyer Behavior Reference Groups, Opinion Leaders and Social Influences. Social Classes, Social Stratification and

Buying Behavior. Cultural Influences on Consumer Behavior. 4 Formation and Modification of Consume Attitudes Consumer Decision Process – Pre purchase Issues. Introduction to Marketing research- Nature &

scope of Marketing Research, Functions of marketing research, Manager - Research Relationship, Managing Marketing Research & Ethical Issues.

5 Exploratory research design Descriptive research design, application of causal research design, sample design. Sources and

methods of collecting data - Types of data, Method of Collecting data, Commercial survey, Audits, Survey Research, Instruments for respondent communication, Experimentation & data collection errors. Measurement in marketing research - Concept & scales of measurement, Attitude & motivational Research techniques. Sampling and data Analysis.


Code: MBX04108 Marketing of Services 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: Planning and implementing the marketing strategy for service products requires a different sort of approach, which is different from the traditional goods marketing. The objective of this course is to acquaint the students to the uniqueness of the services characteristics and its marketing implications. The intent of the course is to discuss measure and analyze several facets in the area of services marketing essential for the success of a service sector firm.





1 Service marketing Harsh V. Verma 2 3 4 5

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Service Marketing 6 2 Service Consumer Behavior 8 3 Strategic Issues in Services Marketing 10 4 The marketing mix and services 8 5 Challenges of service marketing 10

Unit Unit Details 1 Introduction to Service Marketing Understanding Service, The Nature of Service Marketing, and Classification of service.

2 Service Consumer Behavior Understanding Consumer Behaviors, Customer expectations & perceptions, managing & exceeding

customer service exportations, Strategic for influencing customer perception. 3 Strategic Issues in Services Marketing Market Segmentation & Targeting; Individualized Service and Mass Customization, Differentiation

and Positioning of Services; Steps in developing a positioning strategy, Developing and maintaining demand & capacity. The GAP model, Service Scope.

4 The marketing mix and services The marketing mix dements, Traditional marketing mix - Product, price place, promotion &

communication services, and extended marketing mix – people, process physical evidence in services. Present Funds in Marketing MIS.

5 Challenges of service marketing Developing & managing the customer service function, Marketing planning for service; Developing

& maintain quality ill services, Relationship marketing Service marketing - specific Industries, Tourism, Travel, Transportation service marketing, financial services; Education & Professional service, Telecom & Courier, Media Service


Code: MBX04109 International Marketing Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The course is designed to enable students to acquire expertise in developing marketing strategies for countries other than their own. The course will help them to understand to deal with international marketing situations and the impact of international competitors.





1 Marketing Management Philip Kotlar 2 3 4

Unit No. Title of the unit Time Required for the Unit (Hours) 1 International market environment 8 2 Understanding customer buying behavior 6 3 International marketing research 10 4 Marketing communication 10 5 Pricing strategies 8

Unit Unit Details 1 International market environment Identifying and analyzing opportunities in the international trading environment-understanding the

changes in the world trading environment-IMF, WTO, World Bank. The C factors-countries, currency, competitors.

2 Understanding customer buying behavior Consumer, business, institutional in different countries at different stages of economic and political

development-using marketing research to identify opportunities, similarities and differences. 3 International marketing research MR agency selection-the use of comparative analysis in international market appraisal- the

development of international market strategy- international marketing planning. International product management: portfolios, standardization and adaptation. Evaluation of stability with reference to marketing and financial implications.

4 Marketing communication Availability, constraints, suitability, selection of agencies. Distribution and logistics: foreign market

channel management. Appropriateness for financial, distribution, marketing and international trade purposes, customer service levels-demand generation and costs.

5 Pricing strategies Skimming and penetration pricing; currency considerations in exporting and in international

marketing. Evaluating and controlling: particular difficulties in evaluating and controlling international marketing strategy. Incoterms – International Commercial Terms.


Code: MBX04110 Rural and Industrial Marketing 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objectives of the course are to acquaint the students with the entire range of concept fundamentals and practicalities of Industrial Marketing and rural marketing. The course aims at imparting the knowledge about industrial marketing and also to orient students to the realities of rural marketing in India, its strengths, weaknesses, opportunities and threats in the changing global context. It would enable the learners to understand as to how the marketing strategies are different in industrial markets as compared to consumer markets




S. N. Book Author Publication 1 Rural Marketing Pradeep Kashyap

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Industrial Marketing 8 2 Marketing Strategies 10 3 Introduction to Rural Marketing 10 4 Promotion Strategies 8 5 Intervention of IT in Rural Markets 6

Unit Unit Details 1 Introduction to Industrial Marketing Definition of Industrial & Consumer Product, Basis of Classification, Difference between Industrial

& Consumer Marketing, Concept of Derived Demand, Classification of Industrial Consumers, Industrial goods, Key Characteristics of Organizational Buying Process. Purchasing Organization: Structure / Functions, Commercial Enterprises - Government / Institutional Markets Industrial Buying Process.

2 Marketing Strategies Buying Situation Analysis with Marketing, Buying Motivations of Organizational Buyers Rational /

Emotional Motives, Purchaser’s Evaluation of Potential Suppliers, Environmental Influences on Organizational Buying, Segmenting the Industrial Market, Targeting & Positioning, New Industrial Product Development, Managing Business Marketing Channels, Industrial Pricing Process, Industrial Advertising, and Managing Industrial Personal Selling Function.

3 Introduction to Rural Marketing Definition, Concept, Scope, Nature, Size and Nature of Indian Rural Markets Rural Demand, Buying

Characteristics, Decision Process, Behavior and Evaluation, Segmenting the Rural Market, Targeting and Positioning, Product Strategy: Significance, concepts and product mix decisions, Pricing Strategy: Objectives, Policies and Strategies. Knowledge of fore filo products in secured market

4 Promotion Strategies Advertising, Sales Promotion, Communication in Rural Marketing - Language and Culture

Distribution Strategies for rural Marketing and channels of distribution, Role of Co-operative, Government, Financial Institutions, Public sector undertaking, Regulated markets and Public distribution systems,

5 Intervention of IT in Rural Markets, E-Champ al (ITC), Internet in Rural Market, E-commerce in Rural Areas, IT – present, future trends

Intervention of IT in Rural Markets

2 3


Code: MBX04111 Direct Marketing 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Direct Marketing Strategy/Planning/Execution Edward Nash 3rd, Tata McGrew Hill

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Direct Marketing 2 Role of MIS in Direct Marketing 3 Role of Different Medias 4 Evaluation of Direct Marketing 5 Techniques to Evaluate Effectiveness of Direct

Marketing

Unit Unit Details 1 Introduction to Direct Marketing An Overview of direct Marketing: What is Direct Marketing? Direct Marketing concepts and tools.

Corporate orientations towards the market place. The Direct Marketing process. Tasks of Direct Marketing. Direct Marketing environment: External and Internal Environment. Macro and Micro Environment.

2 Direct Marketing Information Systems: Direct Marketing Information Systems: Gathering Information for decision making. The

information system in marketing and the role of MIS in decision making. Segmenting and Targeting markets (STP Strategy): Rationale for Direct Market Segmentation. Bases for segmenting markets, Steps in Segmenting. Strategies for selecting target markets, Positioning.

3 Role of Different Medias Evaluation of Broadcast, Print and Support Media: Advantages and Disadvantages of Television,

Measuring TV Audience, Advantages and Disadvantages of Radio, Advantages and Disadvantages of Magazines, Circulation and Readership, Advantages and Disadvantages of Newspaper Advertising, Types of Support media: Traditional and Non-Traditional, Advantages and Disadvantages of Support Media

4 Evaluation of Direct Marketing Evaluating Sales Promotion, Direct Marketing, Interactive Marketing, Public Relations and Personal

Selling: Objectives and Types of Direct Marketing, Advantages and Disadvantages of Direct Marketing, Objectives of Interactive Media Marketing, measures of Effectiveness on Internet, Advantages and Disadvantages of Internet, Growth of Sales Promotions, Types of sales Promotions: Consumer and Trade Promotions, Process, Advantages and Disadvantages of Public Relations, Publicity: Advantages and Disadvantages, nature, Advantages and Disadvantages of personal selling.

5 Techniques to Evaluate Effectiveness of Direct Marketing Measuring effectiveness of the promotional program and evaluating social, ethical and economic

aspects: Measuring Effectiveness: Arguments for and against, Advertising Research-What, When, Where & How, Testing Process. Advertising and Promotion Ethics, advertising and Children, Social and Cultural Consequences- Stereotypes, Economic Effects of Advertising.

2 Successful Direct Marketing Bob Stone Tata McGrew Hill 3


Code: MBX04112 Internet Marketing 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Internet Marketing Mary Lou Roberts P. Ltd Atomic Dog 2 Mastering online Marketing Match Meyerson Entrepreneur Press 3



1 Introduction to the Internet and the Environment of Internet Marketing

2 Information for Competitive Marketing Advantage 3 The Internet Marketing Mix 4 Site Development Strategies 5 Case Studies and Various Online marketing Portals

Unit Unit Details 1 Introduction to the Internet and the Environment of Internet Marketing Marketing Perspective in the Internet Age, Internet Fundamentals: Operations, Management, the

Web and Wireless, Identifying Internet Users, Taking Marketing to the Net, legal and Ethical Issues, Privacy and Security Concerns, Internet Basics, What the Web Can and Can’t Do, What Websites Cost Web Hosting Options

2 Information for Competitive Marketing Advantage Taking Internet Marketing International, Taking Marketing Research to the Net, using Data Tools to

Enhance Performance, product in the Internet Marketing Mix, price in the Internet Marketing Mix. 3 The Internet Marketing Mix Place in the Internet Marketing Mix, promotion in the Internet Marketing Mix, The Web Marketing

Plan, and Marketing Site Development: Content, design and Construction. 4 Site Development Strategies Uploading Site, directing Visitors to Site, maintaining Site, Content, Interface Elements and

Features, Site and Page Design, Saving Money in Site design, Working with a Web Designer. 5 Case Studies and Various Online marketing Portals

Code: MBX04113 Customer Relationship Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of the course is to invoke critical thinking and analysis of the concept of customer relationship management and enabling them to develop and manage CRM strategy.





1 CRM Jagadish N Shethi 2 3

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Customer Relationship Management 10 2 Consumer Research, Finance and Sales Strategy 8 3 CRM - Measurement and Data Management 8 4 CRM in various sectors 10 5 E- CRM

Unit Unit Details 1 Customer Relationship Management Changing nature of marketing and customer service, Introduction to CRM, History and development

of CRM, Relationship marketing and customer relationship management, Organization and CRM, Customer value and Customer Satisfaction, CRM as an integral business strategy, Business environment of CRM, CRM business models.

2 Consumer Research, Finance and Sales Strategy Managing customer relationships; consumer research and CRM; CRM and financial aspect of

business; Sales strategy and CRM. CRM and Technology: CRM Technology and sales; marketing strategy and CRM; CRM, marketing automation and communication.

3 CRM - Measurement and Data Management CRM measurement; CRM program measurement and tools; relationship life cycle; Customer

Profiling; Customer Identification; CRM and Data Management; Technology and Data Platforms; Database and Customer Data Development.

4 CRM in various sectors Developing and Implementing CRM strategy; Understanding privacy and ethical consideration in

CRM; Future of CRM; CRM in Practice-CRM in Manufacturing, CRM in Insurance, CRM in Airlines, CRM in hotels, CRM in telecom, CRM in Pharmaceutical Industry, CRM in Retailing.

5 E- CRM E-CRM – Ecommerce, R CRM, CRM At Post of Sale, current Trends in E commerce, E-CRM,

Future of E-CRM

4 5 6


Code: MBX04114 Marketing of Innovation 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





S. N. Book Author Publication 1 Managing Innovation/Integrating Technological,

market and Organizational Change John Bessant Joe Tidd

2 Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century

NaviRadjou, JaideepPrabhu, Simone Ahuja

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Exploring Innovations 2 Executing Innovations 3 Exploiting Innovations 4 Renewing Innovations 5 Realistic Approaches to Innovation

Unit Unit Details 1 Exploring Innovations The processes used to explore innovations along with technology, market and strategy dimensions as

the innovation moves from idea to market. A familiarity with current topics in strategic innovation management, such as innovation networks, idea brokering, open innovation.

2 Executing Innovations The structures and incentives organizations must put into place to effectively allow talented

individuals (from different functions) to execute innovation processes. A familiarity with innovation processes and structures such as R&D team and incentive design, R & D portfolio management, idea generation processes, the pros and cons of various R & D organizational structures, and the challenges of innovation in large and small firms:

3 Exploiting Innovations The strategies that a firm must consider to most effectively exploit the value of their innovation,

including innovation platforms that incorporate multiple product options, portfolios and standards. An understanding of the strategies most effective for exploiting innovations

4 Renewing Innovations The processes, structures and strategies for exploring, executing and exploiting innovations that

established firms can use to renew their innovation foundations in the face of potentially disruptive innovations. Establishing firms re-energize their exploration, The ability to apply these concepts directly to real world situations, Skills to identify, Evaluate, and resolve a variety of issues relating to poor innovative performance in large firms as well as entrepreneurial firms

5 Realistic Approaches to Innovation Top 10 Sales Innovations Smart Phone, Tablet, CRM, Social Selling, Content Marketing, Buyer

Process Mapping, Marketing Automation, Buyer Personas. 5 Most Obsolete Sales Practices: Solution Selling, Gold Calling, Relying on a PC, hiring for tenure and industry experience advantages and disadvantages, Closing techniques.


Code: MBX04115 Employment Laws 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: This course is designed to understanding basic concept behind procedural substantive and protective legislation relating to employment laws.





S. N. Book Author Publication 1 Employer Rights under labor law H.L. Kumar 2 Industrial Relation and Labor Law A. Singh

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Trade Unions Act, 1926 2 The Payment of Bonus Act, 1965 3 Employees Provident Funds (and Misc.

Provisions) Act, 1952

4 Workman’s Compensation Act, 1923 5 Minimum Wages Act, 1948

Unit Unit Details 1 Trade Unions Act, 1926 Objectives of the act, definitions, coverage, registration & recognition of Trade Unions. Industrial

Employment (Standing Orders) Act, 1946: Various issues pertaining to employment standing orders. Industrial Disputes Act, 1947: Machinery available for settling for grievance handling, penalty, strike lockout, layoff, retrenchment etc.

2 The Payment of Bonus Act, 1965 Computation of gross benefit and available surplus disqualification for bonus, set on and set off

allocable surplus, reference of disputes under the act, penalty special provision with respect to payment of bonus linked with production of productivity

3 Employees Provident Funds ( and Misc. Provisions) Act, 1952 Exempted establishments, employee family pension scheme, employee’s deposit linked insurance

scheme, Mode of Recovery of Money due from employees, protection against attachment, priority of payment of contribution over other debts, employer not to reduce wages etc., liability in case of transfer of establishment.

4 Workman’s Compensation Act, 1923 Objective of the Act Definitions, Dependent Employer, Wages, Workmen, Workmen’s

Compensation (Employer’s Liability for compensation, amount of compensation, Procedure for compensation)

5 Minimum Wages Act, 1948 Definition, all provisions of the act. Payment of Wages Act, 1936: Definition, scope and provision of

the act. The Contract Labor Regulation and Abolition Act: Definition, scope and provision of the act. Factories Act, 1948: Definition, scope and provision of the act. Shops & Establishment Act: Ethical issues & Laws at Work Places.

3 Industrial Relation and Labor Siva NathRamohar 4


Code: MBX04116 Performance Management & Retention Strategies 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this paper is to introduce the basic concept of performance management and to widen the knowledge of the students in selecting and implementing the various performance measurement methods for better designing of reward system associated with it.





1 Performance management T. Deb, AS Kohli 2 Organizational Behavior Debra S Nelson 3 Designing and Managing HR System UdaiPareek& V Rao

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Performance Appraisal 2 Behavioral Performance Management 3 Potential Appraisal & HRD 4 Performance Planning & Measuring Performance 5 Competency Analysis and Competency Mapping

Unit Unit Details 1 Performance Appraisal A Conceptual Framework, Concept & Definitions of performance appraisal, Objectives of

performance appraisal: Process of performance appraisal, Performance Appraisal vs. Performance Management System, Concept of performance management, Process & elements 0f performance management.

2 Behavioral Performance Management Learning Theories; Principles of Learning: Reinforcement and Punishment, Role of Organizational

Reward Systems, Behavioral Performance Management or OB Mod. 3 Potential Appraisal & HRD Meaning & objectives of Potential Appraisal, Potential Appraisal & Performance Appraisal, Concept

of HRD; Objectives and challenges of HRD, D Mechanisms and HRD outcomes. 4 Performance Planning & Measuring Performance Meaning & need or Performance Planning, Planning Individual Performance, Principles of

Measurement.; Classification of Performance Measures, Measurement issues; Approaches &: tools to measure organizational performance, Traditional and modern performance appraisal methods

5 Competency Analysis and Competency Mapping Meaning of competency, Competency Analysis and Approaches to competency Analysis,

Competency mapping ; Need development and assessment of competency models, Competency and performance, Tools to identify the competencies of the employees

4 HRD Uday Kumar Haldai 5


Code: MBX04117 Stress Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 A comprehensive Handbook of Technique & Strategies

Jonathan /C.Smith Springer Publishing Co

2 Comprehensive Stress Management Jerold Greenberg Tata McGrew Hill

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Concept of Stress 2 Stress and psychological disorders 3 Stress management in NLP 4 Question of psychological ecology 5 Extreme approaches to SM

Unit Unit Details 1 Concept of Stress Origin. Basic concepts of the theory of H. Selye.Principles of Adaptation: From Darwin up to

modern military psychology, Degeneration, Idioadaptation, Aromorphosis Hierarchy of needs and orgiastic principle Diagnostics of adaptation in a group Adaptation to extreme activity conditions Individual and popular concepts of stress

2 Stress and psychological disorders Sleep disorders Eating disorders Emotional disorders Practical skills of stress management. National

features of dealing with stress 3 Stress management in NLP Words- and formulas- parasites; their genetics and morphology Stress-patterns: discovering;

breaking; transformation Reframing of habitual stress-reactions 4 Question of psychological ecology Time management as a technical basis of stress – management. Stress and time (in time \ not in time:

early; late).Teleology (target making; target achievement).The law of an aberration of the goal. The Harvard experiment. Principles of the optimum time organization (timeliness and relevance)

5 Extreme approaches to SM Military techniques of self-control

i) Regulation of sleeping regime ii )Muscular tension reduction iii )Emotional tension reduction

3 Principle and Practices of stress Management

Paul H. Lehrer, Robert L. Woolfolk

The Build Ford Pub.


Code: MBX04118 International Human Resource Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: Liberalization and globalization have led to new challenges in the area of human resource management. Today international human resource management has developed as a distinct field of specialization. International HRM is an important lever to achieve integration of different units operating in multiple national locations. This paper intends to acquaint the students with the concepts and strategies of international human resource management and to enhance their skill to effectively manage human resource in international perspective.





1 International HRM Chris Ras, Tony Edward Pearson Education 2 International HRM Dennis Briscos, Randall Schula, Smith Education

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Concept and objectives 2 International Context of HRM 3 International Staffing: Recruitment 4 Compensation In International Perspective 5 International HRM and industrial Relations

Unit Unit Details 1 Concept and objectives Introduction: Concept and objectives of human resource management; Traditional and modem

perspectives in HRM; Themes in HRM; Contemporary global trends in HRM. 2 International Context of HRM Cross national differences in personnel and organizations: Cultural Factor in human resource

policies; Complexities and issues in managing human resource across countries; International HRM department and functions; Models of international HRM.

3 International Staffing: Recruitment Sources of international human resource power; selection strategies for overseas assignments;

International transfers; Problems of repatriation of overseas expatriates and strategies to tackle these problems.

4 Compensation In International Perspective Factors, package, methods and trendsMotivation in cross-cultural context.

5 International HRM and industrial Relations A framework for international industrialrelations; Employees participation – Practices in various

countries.

IbraizTarique 3 Essential of International HRM Daid C. Thomas, MilabLazarova Sage Publication 4 5


Code: MBX04119 Banking Technology Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:


Unit No. Title of the unit Time required for the unit(Hours) 1. Branch Operation and Core Banking 8 2. Delivery Channels 12 3. Back office Operations 12 4. Interbank Payment System 12 5. Contemporary Issues in Banking Techniques 16




S. N. Book Author Publication 1

Unit Contents 1. Branch Operation and Core Banking Branch Operation and Core Banking - Introduction and Evolution of Bank Management -

Technological Impact in Banking Operations - Total Branch Computerization - Concept of Opportunities - Centralized Banking - Concept, Opportunities, Challenges &Implementation

2. Delivery Channels Delivery Channels - Overview of delivery channels - Automated Teller Machine (ATM) - Phone

Banking - Call centers - Internet Banking - Mobile Banking - Payment Gateways - Card technologies - MICR electronic clearing

3. Back office Operations Back office Operations - Bank back office management - Inter branch reconciliation - Treasury

Management - Forex Operations - Risk Management - Data Centre Management - Network Management - Knowledge Management (MIS/DSS/EIS) - Customer Relationships Management

4. Interbank Payment System Interbank Payment System - Interface with Payment system Network - Structured Financial

Messaging system - Electronic Fund transfer - RTGSS - Negotiated Dealing Systems &Securities Settlement Systems - Electronic Money • E Cheques

5 Contemporary Issues in Banking Techniques Contemporary Issues in Banking Techniques - Analysis of Rangarajan Committee Reports - E

Banking - Budgeting - Banking Software’s - Case study: Analysis of Recent Core Banking Software.

2 3


Code: MBX04120 Merchant Banking & Financial Services 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Indian Financial System Bharti V Phathak 2 Financial Services M Y Khan 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Financial Services 2 Merchant Banking 3 Issue Management 4 Mutual Funds Concepts 5 Other Financial Services

Unit Unit Details 1 Introduction to Financial Services Evolution of Financial Services – meaning of Financial Services – various types of Financial

Services, fund based and Non – Fund based – Significance of Financial Services – Growth of Financial Services in India – Emerging Trends in Financial Services – Constraints to the growth of Financial Services.

2 Merchant Banking Facets of Merchant Banking – Merchant Banking in India, - Legal and Regulatory Frameworks –

Relevant Provisions of Companies Act – SEBI Guidelines Recent Developments and Challenges ahead – Institutional Structure – Functions of Merchant Banking.

3 Issue Management Role of Merchant Banking in Appraisal of projects, Designing Capital Structures and Instruments –

Issue Pricing – Preparation of Prospectus selection of Bankers, Advertising Consultants etc. Role of Registrars – Underwriting Arrangements. Dealing with bankers to the Issue, Underwriters, Registrars, and Brokers. Offer for sale – Book – Building – Green Shoe Option.

4 Mutual Funds Concepts History of Mutual fund Industry in India – Different Schemes – fund Accounting and Valuation –

Advantages – UTI: Objective – Functions – Regulation – performance Measurement and Evaluation of Mutual Fund Schemes – Unit Holder’s Protection

5 Other Financial Services Leasing and Hire Purchase- Factoring and Forfeiting – consumer Finance – Securitization Loan

Syndication – Custodial and Depository Services – credit rating.

Code: MBX04121LEGAL AND REGULATORY ASPECTS OF BANKING 4 Credits [LTP: 4-0-0]


Unit No. Title of the unit Time required for the unit(Hours) 1. Regulations and Compliance: 2. Government and RBI’s powers 3. Legal Aspects of Banking Operations 4. Banking Related Laws 5. Commercial Laws with reference to Banking

Operations


Unit Contents 1. Regulations and Compliance: Provisions of RBI Act 1935, Banking Regulation Act 1949 Banking Companies (Acquisition

and transfer of undertakings Act 1970 & 1980) 2. Government and RBI’s powers Opening of new banks and branch licensing

- Constitution of board of directors and their rights - Banks shareholders and their rights - CRR / SLR concepts - Cash / currency management - Winding up - amalgamation and mergers - Powers to control advances - selective credit control - monetary and credit policy - Audit and Inspection - Supervision and control - board for financial supervision - its scope and role

3. Legal Aspects of Banking Operations Case laws on responsibility of paying /collecting banker, Indemnities / guarantees - scope and

application - obligations of a banker - pre cautions and rights-laws relating to bill finance, LC and Deferred Payments - Laws relating to securities - valuation of securities - modes of charging securities - lien, pledge, mortgage, hypothecation Etc. - registration of firms/companies - creation of charge and satisfaction of charge.

4. Banking Related Laws Law of limitationProvisions of Bankers Book Evidence ActSpecial features of Recovery of

Debts Due to Banks and Financial Institutions Act, 1993(a) TDS, (b) Banking Cash Transaction Tax, (c) Service Tax, (d) Asset Reconstruction CompaniesThe Securitization and Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002(a) The Consumer Protection Act, 1986, (b) Banking Ombudsman, (c) LokAdalats(d) Lender’s Liability Ac

5 Commercial Laws with reference to Banking Operations Indian Contract Act, 1872 (Indemnity, Guarantee, Bailment, Pledge and Agency etc.)The Sale

of Goods Act, 1930 (Sale and Agreement to Sell, Definitions, Conditions and Warranties, Express and Implied, Right of unpaid Seller etc.)The Companies Act, 1956 Definition, Features of Company, Types of Companies, Memorandum, Articles of Association, Doctrines of Ultravires, indoor Management and Constructive Notice, Membership of Company -





Acquisition - Cessation, Rights and Duties of Members and register of members, Prospects and Directors.Indian Partnership Act, 1932 Definition and types of partnership, relation of partners to one another - Relation of partners to third parties, Minor admitted to the benefits of Partnership, Dissolution of firm, Effect of non - registration - The Transfer of Property Act (i) Foreign Exchange Management Act 2000, (ii) Prevention of Money Laundering Act (iii) Right to Information Act, (iv) Information Technology Act.

Code: MBX04122 ITInfrastructure Management for Banks 4 Credits [LTP: 4-0-0]


A. OUTLINE OF THE COURSE Unit No. Title of the unit Time required for the unit(Hours)

1. Introduction to IT Governance 8 2. Risk Management 12 3. IT Infrastructure Management and ITIL 12 4. Service Delivery 12 5. Introduction to COBIT Framework 16






Unit Contents 1. Introduction to IT Governance Introduction to IT Governance - Corporate Governance and IT Governance - IT Governance

Institute - IT compliance initiatives - Sarbanes Oxley - Basel II - Relationships to other IT disciples 2. Risk Management Risk Management - Introduction - COSO - COSO's Enterprise Risk Management Integrated

Framework - Internal Environment - Objectives Setting • Event Identification - Risk Assessment - Risk Response - Control Activities - Information and Communication - Monitoring - Case Studies of COSO

3. IT Infrastructure Management and ITIL IT Infrastructure Management and ITIL - Introduction to ITIL Framework - IT Services

Management Forum - ITIL publications - IT Service Management - Service Support - Incident Management - Problem Management - Configuration Management - Change Management - Release Management - Service Desk Management

4. Service Delivery Service Delivery - Service Level Management - Financial Management for IT Services - Capacity

Management - IT Service Continuity Management - Availability Management - Security Management - Case Studies of ITIL Framework

5 Introduction to COBIT Framework Introduction to COBIT Framework - IT Governance and COBIT - Focus Areas - COBIT

framework reference process model - Maturity Models – COBIT Framework - Plan & Organize - Acquire & Implement - Deliver and Support - Monitor and Evaluate - COBIT Case Studies: Application of existing IT framework for financial Institutions.

Code: MBX04123 IT Laws and Cyber Crimes 4 Credits [LTP: 4-0-0]


Unit No. Title of the unit Time required for the unit(Hours) 1. Introduction to security attacks 8 2. security algorithms 12 3. Message Authentication and Hashing 12 4. Authentication Applications 12 5. IP Security and key management 16




S. N. Book Author Publication 1 Data Communication and Networking Forouzdn 2 Information System Security Nina Godbole


Unit Contents 1. Introduction to security attacks Introduction to security attacks, services and mechanism, introduction to cryptography. Conventional

Encryption: Conventional encryption model, classical encryption techniques- substitution ciphers and transposition ciphers, cryptanalysis, stereography, stream and block ciphers. Modern Block Ciphers: Block ciphers principals, Shannon’s theory of confusion and diffusion, data encryption standard(DES), strength of DES,

2. Security algorithms Introduction to graph, ring and field, prime and relative prime numbers, modular arithmetic, Fermat’s

and Euler’s theorem, primarily testing, Euclid’s Algorithm, Chinese Remainder theorem, discrete logarithms. Principals of public key crypto systems, RSA algorithm, security of RSA, key management, Duffle-Hellman key exchange algorithm

3. Message Authentication and Hashing Message Authentication and Hash Function: Authentication requirements, authentication functions,

message authentication code, hash functions, birthday attacks, MD5 message digest algorithm, Secure hash algorithm (SHA). Digital Signatures: Digital Signatures, authentication protocols, proof of digital signature algorithm.

4. Authentication Applications Authentication Applications: Kerberos and X.509, directory authentication service, electronic mail

security-pretty good privacy (PGP), S/MIME. Case Studies: Application of SAP technologies in manufacturing sector

5 IP Security and key management IP Security: Architecture, Authentication header, Encapsulating security payloads, combining security

associations,Key management. Web Security: Secure socket layer and transport layer security, secure electronic transaction (SET). System Security: Intruders, Viruses and related threads, firewall design principals, trusted systems.*

Code: MBX04124 Quantitative methods for banking & finance 4 Credits [LTP: 4-0-0]








Unit No. Title of the unit Time Required for the Unit (Hours) 1 Time value of Money 2 Differential Calculus 3 Statistical Measures 4 Probability Theory 5 Statistical Inference

Unit Unit Details 1 Time value of Money Simple Interest –Compound Internist-Frequency of Compounding-Continuous Compounding-

Present Value. 2 Differential Calculus Function-Graphical Representation of a Function-Derivative of a Function-Increasing and

Decreasing Function-Second Order Derivative-Maxima and Minima 3 Statistical Measures Frequency Distribution- Measures of central Tendency-Measures of Dispersion-measures of

Skewness-Measures of Kurtosis-Correlation-Regression 4 Probability Theory Probability –Conditional Probability-Random Variable Distribution Function-Expectation and

Standard Deviation-Binominal Distribution –Poisson Distribution-Normal Distribution. 5 Statistical Inference

Basic concepts-standard error-central limit theorem. Large sample tests-small sample tests-tests- for means-tests for proportions tests for paired observations –Nonparametric-tests – Chi-Square test, sign test, Wilcoxon Singed Rank test, Krushkal Wallis test, Waid-Wolfwitz test, analysis variance.

Code: MBX04125 Money and Capital Market 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





S. N. Book Author Publication 1 Indian Financial System Bharti V Pathak 2 Indian Financial System Natrajan 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Market of New Issues 3 Money Market 4 Secondary Market 5 Indian Depository System

Unit Unit Details 1 Introduction Management of Stock Exchanges in India – Evolution, - Regulation and Supervision – Role of SEBI

– Membership, Listing, Types of Exchange – National Regional, Study of functions of BSE and NSE 2 Market of New Issues Need for floating capital – initial Public Offer, fresh Public Offer, Private Placement – Rights Issue –

Equity and Debt – Recent trends in public issues 3 Money Market Call money market, treasury bills, certificate of deposits, commercial papers commercial bill

repurchase agreement 4 Secondary Market Trading in Security – Securities Contract Regulation act, 1956, Trading Methods – Trading Ring,

On-Line Trading, Nifty and Sensex, Carry Forward Systems – risk Management – Investor Protection, Government Debt Instruments – Short Term and Long Term Instruments – Trading in Debt Instruments – Gilt Edged Market.

5 Indian Depository System Introduction, Need – Paperless Trading – benefits – need for educating investors, CDSL, NSDL

Code: MBX04126 CRM in Banking 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 CRM in Banking Sector Nils Markel GRIN Verlag 2 CRM in Banks Bilal Afear, AsimRehman,

RehmanUllahBingash Lambart Academy Publishing


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Technological Tools for CRM in banking 3 Implementing CRM in banking 4 CRM in service in banking 5 CRM Strategies in Banking

Unit Unit Details 1 Introduction Definition of CRM, Emergence of CRM, CRM Process Framework-CRM Purpose, relation Parities,

CRM Programs effects of liberalization, effects of liberalization on CRM Knowledge management, Winning markets through effective CRM

2 Technological Tools for CRM in banking Data mining for CRM, Changing patterns of E-CRM, Framework, E-CRM Deriving values,

implementing technology based CRM Systems 3 Implementing CRM in banking Optional allocation rules for CRM, measuring the effectiveness of relationship marketing, Past

Present and Future of CRM, characteristics of a good customer satisfaction survey, Contact management, Organizing for CRM.

4 CRM in service in banking Status of CRM in India, benefits of implementing a CRM system, CRM in customer service.

5 CRM Strategies in Banking Relationship marketing strategies and customer perceived service quality, Organizing for

relationship managements, Strengthening relationships that lead towards increased business CPA firms, Winning Strategies and Processes for effective CRM in Banking

Code: MBX04127 HRM in Banking 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Human Resource Management theory and

practice Bratton J & Gold J Palgrave

2 Human Resource Management Aswathappa Tata McGrew Hill 3 Human Resource Management Ivansevich Tata McGrew Hill 4 Human Resource Management Dessler Prentice Hall


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction of the Unit 2 HR Planning 3 Recruitment & Selection 4 Managing Careers 5 Grievance handling

Unit Unit Details 1 Introduction of the Unit Definition and concept of HRM, History of HRM, Functions of HRM, Emerging role of HRM, Role

of HR Executive, Challenges to HR Professionals, Strategic HRM.

2 HR Planning Definition of HR Planning, Objective of HR Planning, Human Resource Planning at different levels,

The Process of Human Resource Planning Managing the Forecasted Demand/Surplus, Growing Importance of Human Resource Planning

3 Recruitment & Selection Concept of Recruitment, factors Affecting Recruitment, Recruitment Policy, Sources of Recruitment,

concept of Selection, selection process, selection methods, placements. 4 Managing Careers Concept of Career, career Anchors, Elements of career planning program, benefits of career planning

for an organization, Benefits of career planning for an individual, Issues in career planning, career development cycle, career objectives.

5 Grievance handling Concept of Grievance causes of grievance, Need for grievance redressal procedure, effective

grievance redressal, steps in grievance redressal procedure, grievance redressal l procedure in unionized organizations, conflict resolution.

Code: MBX04128 Banking and Retail Finance 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Banking: Theory and Practice KC Shekhar 2 Financial Service M Y Khan 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Indian Banking System 2 Functions of Banks 3 Banking Regulations 4 Retail Banking 5 Financial Institutions

Unit Unit Details 1 Indian Banking System Banking Structure in India, Evolution of the Banking System and Future Trends, Technological

advancement, nationalization of banks, Narasimham Committee Recommendations.

2 Functions of Banks Deposits: banker- Customer relations – Know your Customer (KYC) guidelines – Different Deposit

Products – services rendered by Banks – mandate and Power of Attorney; Banker’s lien – right of set off – garnishee orderCredit: Principles of lending – various credit Products/Facilities – working capital and term loans – Credit Appraisal Techniques – Approach to lending;- Credit management – Different types of documents ; Documentation Procedures ; Stamping of documents Securities – Different modes of charging – types of collaterals and their characteristics

3 Banking Regulations Control of Banking Sector by the RBI, CRR, SLR, CRAR and Income Recognition Norms,

provision of NPAs, Asset Liability Management, Priority Sector Lending – Sectors – Targets – Issues/Problems – recent Developments – Financial Inclusion Agriculture/SMEs/SHGs/SSI/Tiny Sector financing

4 Retail Banking Current accounts, Savings Accounts, debit cards, ATM Cards, credit Cards, Traveller’s Cheques,

Mortgages, Home equity Loans, personal Loans, Certificates of Deposit/Term Deposits, Insurance Product, Interbank landing

5 Financial Institutions Depositary Institutions: Deposit- taking institutions that accept and manage deposits and make loans,

including banks, building societies, credit unions, trust companies, and mortgage loan companies, Insurance companies and pension funds; Investment Banks, underwriters, brokerage firms.

Code: MBX04229 Detailed Project Report & Comprehensive Viva Voce 3 Credits [LTP: 0-0-2] Objective: The objective is to equip the student with the knowledge of actual functioning of the market and organization and problems faced by them for exploring feasible solutions and suggestions. Guidelines: At the end of semester examination, every student of MBA will undergo for a market survey for any

manufacturing, service or financial organization. During the course of market survey project in charge will assign a problem/project to the student. The

student, after the completion of survey will submit a report to the College/Institute, which will become a part of fourth semester examination. However, the report must be submitted by the end of March during fourth semester.

The report prepared by the student will be named as market based dissertation. The report should be based on primary data. It should reflect in depth study of micro problem, assigned by the department where student undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter must be included about the organization where the student has undergone training. This should deal with brief history of the organization, its structure, performance products/services and problems faced. This chapter will form part I of the Report. Part II of the report will contain the study of micro research problem. The average size of report ordinarily will be 100 to 150 typed pages in standard font size (12) and double-spacing. Three neatly typed and soft bound (paperback) copies of the report will be submitted to the College/Institute. The report will be typed in A-4 size paper.

The report will have a certificate issued by project In charge of the College. This should be attached with the report.

The report will be evaluated by internal and external examiner. It will carry total of 100 marks divided into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college.

The external marks will be awarded by the external examiner to be appointed by the examination division.

The format of the report is given below: o Objective of the Research Undertaken o Literature Review o Research Methodology o Results and Analysis o Conclusions o References o Appendices – to include questionnaire, if any

COMPREHENSIVE VIVA VOCE Objective: The objective of this course is to judge the understanding as well as application of the knowledge gained by the students by the end of the second year of the course. Guidelines: The comprehensive viva voce is scheduled to be held at the end of IV Semester in second

year This is also to see the articulation of what is being learnt by them and see their relevance

in the practical field. The Total marks of viva are 100. The internal marks will be awarded by taking the

presentation of the students in the front of a panel of at least three faculty members to be appointed byDean.

The external marks will be awarded by the external examiner to be appointed by the examination division.

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School of Management MBA - Poornima · PDF fileSchool of Management MBA ... Introduction to Assignment problems-Hungarian method 5. ... Societal – Relational. Concept of Marketing