MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

PROPOSED SCHEME FOR CHOICE BASED CREDIT SYSTEMS (CBCS) IN

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

PROGRAM

Semester CC MIL AECC DSC Total No. of Courses Credits

Year I- Semester 1 1 1 1 5 7 21

Year I- Semester 2 1 - 1 5 7 21

Year 2- Semester 3 1 - 1 6 8 24

Year 2- Semester 4 1 - 1 6 7 24

Year 3- Semester 5 2 - - 5 7 21

Year 3- Semester 6 0 - 1 2 2 15

6 1 5 29 42 120

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

FIRST YEAR – SEMESTER I

Code Course Title Course Type HPW Credits

BB101 English CC-1A 4 3

BB102 Foreign/International Language MIL-1A 4 3

BB103 Managerial Economics DSC-1A 4 3

BB104 Essentials of Information Technology DSC-2A 4 3

BB105 Principles of Management DSC-3A 4 3

BB106 Accounting for Management Using Excel DSC-4A 4 3

BB107 Human Resource Management DSC-5A 4 3

BB108 Industry Visit & Report* AECC-1A - -

Total 28 21

FIRST YEAR – SEMESTER II

Code Course Title Course Type HPW Credits

BB201 English for Business Communication CC-1B 4 3

BB202 Business Law and Ethics DSC-1B 4 3

BB203 Organisational Behaviour DSC-2B 4 3

BB204 Business Statistics for Decision Making Using Excel DSC-3B 4 3

BB205 Financial Accounting Using Tally DSC-4B 4 3

BB206 Principals of Marketing DSC-5B 4 3

BB207 Financial Markets & Institutions DSC-6B 4 3

BB208 Community Project* AECC-1A - -

Total 28 21

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

SECOND YEAR – SEMESTER III

Code Course Title Course Type HPW Credits

BB301 Academic Writing & Presentation Skills CC-1C 4 3

BB302 Operations Management DSC-1C 4 3

BB303 Indian Economy and International Relations DSC-2C 4 3

BB304 Basics of Entrepreneurship DSC-3C 4 3

BB305 Supply Chain Management DSC-4C 4 3

BB306 Business Research Methods DSC-5C 4 3

BB307 Cost Accounting DSC-6C 4 3

BB308 Academic Research Paper-Conference Presentation AECC-1C - 3

Total 28 24

SECOND YEAR – SEMESTER IV

Code Course Title Course Type HPW Credits

BB401 Business Correspondence, Communication and

Personality Development CC-1D 4 3

BB402 International Business DSC-1D 4 3

BB403 Financial Management DSC-2D 4 3

BB404 Business Analytics Tools and Application DSC-3D 4 3

BB405 Marketing Research DSC-4D 4 3

BB406 Business Ethics & Corporate Governance DSC-5D 4 3

BB407 Summer Internship Project/Mini Project AECC-1D 45 Days 6

Total 24 24

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

THIRD YEAR – SEMESTER V

Code Course Title Course Type HPW Credits

BB501 Business Policy Strategic Management CC-1E 4 3

BB502 Customer Relationship Management CC-2E 4 3

Finance Track Major

BBFE503 Financial Modeling Using Excel DSC-1E 4 3

BBFE504 Security Analysis and Portfolio Management DSC-2E 4 3

BBFE505 Investment Banking & Insurance DSC-3E 4 3

Finance Track Minor

BBFE506 Financial Institutions and International Markets DSC-4E 4 3

BBFE Corporate Finance 4 3

Marketing Track Minor

BBME503 Advertising and Sales Promotion DSC-1E 4 3

BBME504 Services Marketing DSC-2E 4 3

BBME505 Rural Marketing DSC-3E 4 3

Marketing Track Minor

BBME506 Digital Marketing DSC-4E 4 3

BBME Consumer Behaviour 4 3

Human Resource Management Track Major

BBHE503 Talent and Knowledge Management DSC-1E 4 3

BBHE504 Human Resources Counseling DSC-2E 4 3

BBHE505 HR Analytics DSC-3E 4 3

Human Resource Management Track Minor

BBHE506 Employee Relations DSC-4E 4 3

BBHE Performance Management & Counseling 4 3

Total 24 21

*Mandatory non-credit courses

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

THIRD YEAR – SEMESTER VI

Code Course Title Course Type HPW Credits

BB601 E-Commerce, Artificial Intelligence & Machine Learning CC-1F 4 3

BB602 Dissertation & Viva-Voce AECC 9

Finance Track

BBFE603 Introduction to Fintech DSC-1F 4 3

Marketing Track

BBME603 Social Media Marketing DSC-1F 4 3

Human Resource Management Track Minor

BBHE506 HR Metrics & Dashboarding DSC-4F 4 3

Total 8 15

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

I YEAR BBA - I SEM L/T/P/C

MANAGERIAL ECONOMICS

COURSE OBJECTIVE:

1. To develop the ability to apply concepts, principles and techniques of economics in

analyzing and interpreting business decisions.

2. Use Economic tools to explain the optimal allocation of resources within the firm.

3. Use the tools of economic theory to explain optimal production and pricing decisions by

the firm in each market structure

4. To enhance the analytic power of students and practical applicability of

microeconomic theory.

COURSE CONTENTS:

UNIT:1 INTRODUCTION TO MANAGERIAL ECONOMICS

Managerial Economics- Meaning, Scope and Objectives of Business Economics, Roles and

Responsibilities of Business economist, basic terminologies in managerial economics, Micro

economics and Macroeconomics: Definition, Scope, Merits and Demerits, Positive and

Normative Economics

Utility Analysis- Concept of Utility, Cardinal and ordinal Utility Approach, Cardinal Approach-

Marginal Utility Theory (Law of Diminishing Marginal Utility, Law of Equi-Marginal Utility) ;

Ordinal Approach- Indifference Curve Theory (Properties of IC, Marginal rate of substitution,

Budget line and Consumer equilibrium)

UNIT:2 DEMAND ANALYSIS

Demand- Meaning, Function, Determinants of demand, Law of demand, Demand schedule and

demand curve, Reasons of downward sloping demand curve, Exceptions to law of demand,

Change in Demand vs Shift in Demand

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

Elasticity of Demand- Meaning, Factors affecting elasticity of demand, Types of elasticity of

demand (Price, Income and Cross Elasticity), Measurement of Elasticity of Demand (Arc and

Point Methods) Importance of Elasticity of demand

UNIT: 3 SUPPLY ANALYSES

Supply- Meaning, Function, Determinants of supply, Law of supply, Supply schedule and Supply

curve, Reasons of upward sloping supply curve, Change in Supply vs Shift in supply, Market

equilibrium, Elasticity of Supply

UNIT: 4 THEORIES OF PRODUCTION AND COST

Theory of production: Concept of production, Production function, Concept of Total, Marginal

and Average Production, Returns to a factor, Law of variable Proportion, Law of returns to scale

Theory of Cost: Concept of cost, cost function, Traditional theories of Cost: Short run cost

analysis, Relationship between short run cost curves, Long run cost analysis, Concept of

revenue, Total Revenue, Average Revenue and Marginal Revenue, Relationship between AR,

MR and TR and time element. Economies and diseconomies of scale

UNIT: 5 MARKET STRUCTURE:

Market- Concept, Meaning, types of market, Perfect Competition- Concept, Characteristics,

Price determination under perfect competition; Monopoly- Concept, Characteristics, Types,

Price determination under monopoly; Monopolistic- Concept, Characteristics, Price

determination under Monopolistic competition; Oligopoly- Concept, Characteristics, Collusive

oligopoly and Kinked demand curve

TEXT BOOK:

1. Dr. D. M. Mithani, Managerial Economics, Himalaya Publishing House, Mumbai

REFERENCE BOOKS:

1. P.L. Mehta, Managerial Economics, S. Chand & Sons Publishing

2. D.N. Dwivedi, Managerial Economics, Vikas Publications

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

3. Varshney and Maheshwari, Managerial Economics, S. Chand &Sons Publishing

4. Mote, Paul, Gupta, Managerial Economics, Tata McGraw Hill Education

5. Adhikari, M. Managerial Economics, Khosla Publishers

6. H.L. Ahuja, Managerial Economics, Tata McGraw Hill Education

WEBSITES:

1. https://www.khanacademy.org/economics-finance-domain/microeconomics

2. http://www.tutor2u.net/blog/index.php/economics/

3. http://www.economicshelp.org/

BLOGS:

1. http://www.basiceconomics.info/

2. https://www.mbacrystalball.com/blog/economics/

3. www.adamsmith.org › blog

ARTICLES:

1. https://hbr.org/topic/human-resource-management

COURSE OUTCOME:

After the completion of the course, students will be able to –

1. Understand the roles of managers in firms.

2. Understand the internal and external decisions to be made by managers.

3. Analyze the demand and supply conditions and assess the position of a company.

4. Analyze real-world business problems with a systematic theoretical framework.

5. Make optimal business decisions by integrating the concepts of economics.

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

I YEAR BBA - I SEM L/T/P/C

ESSENTIAL OF INFORMATION TECHNOLOGY

COURSE OBJECTIVE:

1. To provide real-time insights into the fundamentals of computers as business tools and

how to handle data.

2. To study the role and Value addition of IT in business

3. To provide tools of Information Technology relevant to the immediate needs of

managers

4. To enable students to develop proficiency in using certain components of the package

includes MS Word, MS Excel, MS Power Point.

COURSE CONTENTS:

UNIT-1: Fundamentals of Computer

CPU, Basic logic gates, Computer Memory and Mass storage devices, Computer Hierarchy,

Input Technologies, Output Technologies, Number Systems and Arithmetic: Decimal, Binary,

Octal and Hexadecimal Number Systems, Binary Arithmetic.

UNIT-II: Computer Software

Application and System Software, Programming Languages and their Classification, Assemblers,

Compilers and Interpreters, Process of Software Development, Operating Systems- Functions of

Operating Systems, Types of Operating Systems (Batch Processing, Multitasking,

Multiprogramming and Real Time Systems) Database Management Systems Concepts, Types of

Data Models.

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

UNIT-III: Software Packages

MS Word- Word basics, formatting text and documents, working with headers, footers and

footnotes, tabs, tables and sorting, working with graphics, templates, wizards and sample

documents Mail Merge, Graphs, Basis Statistical Formulae, MS PowerPoint- Creating

Effectiveness presentations, PowerPoint basics, creating presentation the easy way, working

with text in PowerPoint, working with graphics in power point.

Unit IV: Working and Analyzing the data

MS Excel-Formulae, Using Count, Count A, Average, Max, Min, Using the round Function,

Logical Functions, Text Functions, Nested functions, Creating and manipulating charts, setting

chart parameters, formatting charts, advanced features of charts. Understanding of Pivot

tables, display items in pivot tables, formatting a pivot table, creating the pivot charts.

Unit V: Information Technology

Introduction to IT and its development, Impact and Future of IT in Business Organisation,

Overview of the following: 4 Generation Language (GL), Image processing, Virtual Reality, Video

Conferencing, Decision Support System, Expert System, Artificial Intelligence

TEXT BOOK:

1. Foundation of Information Technology, Alexis Leon and Mathews Leon, Vikas Publishing

House.

REFERENCE BOOKS:

1. Behrouz Forouzan, Firoz Mosharraf, Basics of Computer Sciences, Cengage Learnings.

2. Foundation of Information Technology, Alexis Leon and Mathews Leon, VikasPublishing

House.

3. Ramesh Behi, Information Technology for Management, Tata Mc Graw Hill Education.

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

4. Peter Norton, Introduction to Computers and Communications, TataMcGraw

HillEducation.

5. V. Raja Raman, Introduction to Information Technology, Prentice Hall India.

6. Pelin Aksoy, Information Technology and theory, Cengage Learnings.

7. Bernd Held, Theodor Richardson, Excel Functions and Formulas, BPBPublications

8. Dhiraj Sharma, Foundations of IT, Excel books

WEBSITES:

1. https://www.free-training-tutorial.com/microsoft-word-online.html

2. https://www.skillshare.com/browse/microsoft-office

3. https://www.udemy.com/topic/microsoft-word/free/

COURSE OUTCOME:

After the completion of the course, students will be able to –

1. Understand the basic concepts and technologies used in the field of information

technology

2. Use computers and basic application software packages effectively for managerial work

and develop basic computer skills in MS Word, MS Excel, MS Power Point

3. Using excel to have aid in financial and statistical analysis;Analyze Data with the Analysis

Tool like Anova, Correlation, Covariance, Descriptive Statistics

4. Implement Information Technology for enhancing skills in business sector to achieving

growth

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

I YEAR BBA - I SEM L/T/P/C

PRINCIPLES OF MANAGEMENT

COURSE OBJECTIVE:

1. To provide a broad and integrative introduction to the theories and practice of

management.

2. The course focuses on the basic areas of the management process and functions from

an organizational viewpoint.

3. To enable students to understand the role, challenges, and opportunities of

management in contributing to the successful operations and performance of

organizations.

COURSE CONTENTS:

UNIT:1 INTRODUCTION

Management: concept, objectives, and importance, Management as Science, Art and

Profession, Levels of Management, Management functions, Management Vs Administration,

Roles of Managers in Organizations

Evolution of Management: Taylor and Scientific Management, Fayol’s Administrative

Management, Bureaucracy, Hawthorne Experiments and Human Relations, Social System

Approach, Decision Theory Approach.

UNIT:2 Planning

Concept, Importance and limitation, Planning process, Single use and standing plans.

Objectives, Strategy, Policy, Procedure, method Rule, budget and Programme, MBO, Decision

Making

UNIT: 3 Organizing and Staffing

Organizing: Concept and importance, Organising Process, Structure of organisation- functional

and divisional concept. Formal and informal organisation- concept, Delegation: concept,

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

elements and importance, Decentralization: concept and importance, Differentiate between

delegation and decentralisation.

Staffing: Concept, Manpower Planning, Job Design, Recruitment & Selection, Training &

Development, Performance Appraisal

UNIT: 4 Directing

Concept and importance, Elements of Directing, Motivation: Process of motivation; Theories of

motivation - need hierarchy theory, theory X and theory Y, two factor theory, Alderfer's ERG

theory, McClelland’s learned need theory, Victor Vroom's expectancy theory, Stacy Adams

equity theory.

Leadership: Concept; Leadership styles; Theories -trait theory, behavioural theory, Fielder's

contingency theory; Harsey and Blanchard's situational theory; Managerial grid; Likert's four

systems of leadership, contemporary issues in leadership

UNIT: 5 Communication and Control

Communication- concept, formal and informal communication; barriers to effective

communication, how to overcome the barriers

Control- Controlling - Concept and importance, Relationship between planning and controlling,

Steps in process of control, Control Techniques

TEXT BOOK:

1. L.M. Prasad, Principle and Practice of Management, Sultan Chand and Sons Publishing

REFERENCE BOOKS:

1. P.C. Tripathi & P.N. Reddy, Principles of Management, Tata McGraw-Hill Education

2. T. Ramasamy, Principles of Management, Himalaya Publishing House

3. Gupta, Sharma and Bhalla; Principles of Business Management, Kalyani Publications

4. Robbins, S. P., &DeCenzo, A. D. Fundamentals of Management, Pearson Education.

5. Harold Koontz &HeinjWeihrich, Essentials of Management, Tata McGraw-Hill Education

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

WEBSITES:

https://www.tutorialspoint.com/management_principles/index.htm

https://study.com/academy/course/principles-of-management-course.html

https://learn.saylor.org/course/BUS208

BLOGS:

https://fortune.com/tag/stanley-bing/

http://www.jimestill.com/

https://managementblog.org/

COURSE OUTCOME:

After the completion of the course, students will be able to –

1. Understand the concepts related to Business; demonstrate the roles, skills and functions

of management.

2. Analyze effective application of PPM knowledge to diagnose and solve organizational

problems and develop optimal managerial decisions.

3. Understand the complexities associated with management of human resources in the

organizations and integrate the learning in handling these complexities.

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

I YEAR BBA - I SEM L/T/P/C

ACCOUNTING FOR MANAGERS USING EXCEL

COURSE OBJECTIVE:

1. To introduces accounting with an emphasis on the relationships between business

events and financial statements.

2. It also includes an understanding of the accounting cycle, accounting terminology,

collection of accounting data, data entry into the accounting system, and the basic

financial accounting statements.

3. To familiarize students with financial statements and principles underlying them,

thereby developing their skills in interpreting financial statement.

4. To acquaint students in brief with accounting mechanics, process and system

especially emphasizing on sound concept and their managerial implication.

COURSE CONTENTS:

UNIT: 1 Introduction and Conceptual Framework

Accounting- Meaning, Objectives, advantages and limitations, Types of accounting information,

basic accounting terms, users of accounting information

Basis of accounting (Cash Basis and Accrual Basis), Accounting Standards

UNIT: 2 Recording of Transaction

Voucher System, Accounting Equation approach, Rules of Debit and Credit, Journal, Special

purposes book, Ledger, Trial Balance, Rectification of Errors

UNIT: 3 Depreciation, Provision and Reserve

Depreciation: Concept, need, factors affecting depreciation, Methods for computation of

Depreciation: Straight Line Method and Written down Value Method

Provision and Reserve: Concept objective and difference between provision and reserve

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

UNIT:4 Final Accounting

Meaning and objective of Final Accounts, Adjustments before preparing final accounting,

Closing Entries

Preparation of Trading account, P&L account and Balance sheet with adjustment.

UNIT: 5 Computerized Accounting

Computers and Final Accounts, Difference between manual accounting and computerized

accounting, accounting software packages, Kinds of software packages, Generation of Reports

TEXT BOOK:

1. P.C. Tulsian, Financial Accounting, S. Chand and Sons Publishing

REFERENCE BOOKS:

1. M.C.Shukla and T.S. Grewal, Advanced AccountsS. Chand and SonsPublishing

2. R.L Gupta & M. Radhaswamy, Advanced Accountancy, Sultan Chand &Sons Publishing

3. S.N. Maheshwari, Advanced Accountancy, Vikas Publishing House

WEBSITES

https://www.principlesofaccounting.com/

https://misscpa.com/

http://www.accountingworld.com/

BLOGS:

https://www.accountingcoach.com/

https://www.accountingtoday.com/

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

ARTICLES:

https://hbswk.hbs.edu/

https://www.questia.com/

COURSE OUTCOME:

1. After the completion of the course, students will be able to –

2. Acquire conceptual knowledge of basics of accounting

3. Identify events that need to be recorded in the accounting records and develop the

understanding of GAAP

4. Describe the role of accounting information and its limitations

5. Recognize circumstances providing for increased exposure to errors and frauds

6. Determine the useful life and value of the depreciable asset

7. Equip with the knowledge of accounting process and preparation of final accounts

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

I YEAR BBA - I SEM L/T/P/C

HUMAN RESOURCE MANAGEMENT

COURSE OBJECTIVE:

1. To make student to be able to understand the functions, systems, policies and

applications of Human Resource Management in organizations

2. To provide an overview of theoretical foundations of key areas associated with HR

development in the organizations

COURSE CONTENTS:

UNIT:1 Introduction:

Importance and Functions, Scope of HRM, Evolution (PM vs. HRM) Human Resource

Management in a changing environment; Role and Responsibilities of the Human Resource

Manager and essentials of Sound HR Policies.

UNIT: 2 Human Resource Planning:

Objectives, Policies and Process of Human Resource Planning, Job Description and Job

specification, Job analysis and Job design; Techniques of Job design.

UNIT: 3 HR Processes:

Employee Selection and Development - Recruitment, Selection, Induction and Placement,

Training and Development, Performance Appraisal. Compensation Planning- Employee

Compensation, Job evaluation, Employee Benefits and Welfare, Compensation and Salary

Administration.

UNIT: 4 Governance:

Integration and Separation- Employee Discipline, Suspension,Dismissal and Retrenchment;

Employee Grievance Handling, Trade Unionism, Collective Bargaining, Industrial Democracy.

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

UNIT: 5 Recent Trends in HRM:

HRM in India, HRM in International Firms, talent management, HR Accounting, HR Audit, HRIS.

TEXT BOOK

1. V.S.P. Rao, Human Resource Management (CBCS) (2nd Edition August 2020) Taxmann’s

Publication

2. K. Aswathappa, Human Resource Management, Tata McGraw Hill Education

REFERENCE BOOKS

1. Dessler, Human Resource Management, Pearson Education

2. Subba Rao, Essentials of Human Resource Management & Industrial Management: Text

&Cases, Himalaya Publication.

3. David A. DeCenzo, Stephen P. Robbins, Fundamentals of Human Resource Management,

Wiley

WEBSITES:

1. https://www.managementstudyguide.com/human-resource-management-articles.html

2. https://www.digitalhrtech.com/human-resource-basics/

3. https://www.hrzone.com/community-voice/blogs

BLOGS:

1. husys.com/blogs

2. qaspire.com

3. hrsuccesstalk.com

ARTICLES:

1. https://hbr.org/topic/human-resource-management

MALLA REDDY UNIVERSITY SCHOOL OF MANAGEMENT- BBA PROGRAM

COURSE OUTCOME:

After the completion of the course, students will be able to –

1. Demonstrate an understanding of key terms, theories/concepts and practices within the field of HRM.

2. Demonstrate competence in development and problem-solving in the area of HR Management.

3. Provide innovative solutions to problems in the fields of HRM. 4. Be able to identify and appreciate the significance of the ethical issues in HR.