SCHOOL OF Code Course Credits Duration Pre-requisite BUSINESS · Applications This is an introductory course in Business Software Applications. This course also provides an introduction

Course Credits Duration Pre-requisiteCode

138

SCHOOL OF BUSINESS

Principles of Accounting I

Thiscourseisanintroductiontofinancialaccounting.Itcoversbasicaccountingrules

and concepts including basic accounting cycles, inventories, and receivables to most

organizationsandsomefinancialreportingissues.

Principles of 3 45 hrs ---Accounting II

Thiscourseintroducesconcepts,principlesandpracticeoffinancialaccountingas

a continuation of the previous course. Topics covered include accounting for long-term

assetsandliabilities,stock-holders’equity,cashflowstatementanalysis,and

interpretationoffinancialstatements.

Introduction to Business 3 45 hrs ---

Thiscourseprovidesanoverviewofthebusinessworldaimingatexploringbusiness

activities in relation to the economic events ranging from various economic systems,

competitivebusinessenvironment,marketglobalization,differentformsofbusiness

ownership, management practices, and business practices.

BACHELOR OF ACCOUNTING (4LACDI)

Year 1 Subjects Course Credits

6

3

Duration

90 hrs

45 hrs

Pre-requisite

---

---

Code

---

ACCT1100

ACCT1110

BUSS1100

Complete 2 subject from the elective group A


139

ECON1110

ECON1100

COMP1110

COMP1100

BUSS1110 Principles of Management 3 45 hrs ---

Thiscourseintroducesthebasicconceptsandfundamentalprocessesofmanagement.

It explores a variety of contemporary management topics. Emphasis will be placed on

primaryactivitiessuchasplanning,organizing,leading,andcontrolling.

Business Software 3 45 hrs ---Applications

ThisisanintroductorycourseinBusinessSoftwareApplications.Thiscoursealso

providesanintroductiontocomputersandMicrosoftWindows.Aftercompletingthis

course,studentswillhaveafirmknowledgeandunderstandingofselectedMicrosoft

Officetoolsinpracticaluses.

Business Computing with 3 45 hrs ---Internet Applications

ThiscourseprovidesafoundationtoInternet/Intranettechnologiesbyteachingstudents

onhowtouseInternetbrowsers.Thiscoursealsofocusesonthedesignanddevelopment

of Web pages. It will cover the basic elements/structure of HTML documents, Web site

developmentprocessandmostimportantlythedifferentcomponentsusedinWebpages.

Microeconomics 3 45 hrs ---

Thiscourseprovidesanintroductoryexaminationofmicroeconomics.Emphasisisplaced

onthemarketforcesofsupplyanddemand,theefficiencyofmarkets,theeconomicsof

thepublicsector,firmbehaviourandtheorganizationofindustry,andthemarketsforthe

factors of production.

Macroeconomics 3 45 hrs ---

Thiscourseprovidesanintroductoryexaminationofmacroeconomics.Emphasis

will be placed on understanding national and international economic policies.

Thiscoursewillattempttoidentifysomeoftheunderlyingfactorsofoursociety’smost

serious economic problems.


140

English I 3 45 hrs ---

Thisisthefirstofthetwopre-intermediatelevelEnglishcourses.Thecourseaimsto

increase students’ skills and competence in using English in general business situations.

It will develop students’ use of the four language skills (speaking, listening, reading,

and writing ) with substantial emphasis being placed on oral and listening skills in class.

Interactionisencouragedthroughmanycommunicativeactivities.Theintegrationof

authentic materials also enhances the usefulness of the course. Language skills include:

skimming and scanning techniques; telephoning; participating in discussions; greetings

and small talk, etc.

English II 3 45 hrs ---

Thisisthesecondofthetwopre-intermediatelevelEnglishcourses.Thecourseaimsto

enhance students’ skills and competence in using English in general business situations.

It will develop students’ use of the four language skills (speaking, listening, reading,

andwriting)withsubstantialemphasisbeingplacedonbuildingupstudents’confidence

in using English. It also prepares students for Intermediate level courses. Interaction is

encouragedthroughmanycommunicativeactivities.Theintegrationofauthentic

materials also enhances the usefulness of the course. Language skills include: dealing

withconflict;presentingaproduct;socializingandentertaining,etc.

Intermediate 3 45 hrs ---Accounting I

Thiscoursecoversvarioustopicsinfinancialaccounting,includingconceptual

framework,accountingprocess,financialstatements,timevalueofmoney,currentassets,

fixedassets,intangibleassets,depreciationandamortization.

Intermediate 3 45 hrs ---Accounting II

ThiscourseisacontinuationofIntermediateAccountingIwhichfurtherdiscussesthe

othertopicsinfinancialaccounting,includingcurrentliabilities,stockholders’equity,

EPS,investment,revenuerecognition,leasesandcashflowstatement.

ENGL1101

ACCT2100

ACCT2110

ENGL1102

Year 2 Subjects


141

ENGL2102

ENGL2101

ECON2120

BUSS1120 Business Ethics 3 45 hrs ---

Thiscoursecoverscorporatesocialresponsibility,sociallyresponsivemanagement;

ethical dilemmas in business, ethical reasoning and corporate programs, managing in

diverse social systems, the corporation and public policy, antitrust and mergers. Topics

include:Utilitarianism;deontology;rightsofjustice;Confucianism;ethicsofvalue.

Money and Banking 3 45 hrs ---

Thiscourseprovidesanintroductoryexaminationofmoneyandbanking.Emphasiswill

beplacedonfinancialmarkets,bankmanagement,centralbankingandtheconductof

monetarypolicy,andmonetarytheory.Topicsinclude:TheCentralBank;commercial

banking system; monetary theory; monetary policy; international monetary system;

international coordination of monetary policies.

English III 3 45 hrs ---

ThisisthefirstofthetwointermediateEnglishcourses.Thecourseaimstoprovide

students with the grounding in English necessary in business environments, both social

andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills

(speaking, listening, reading, and writing) with substantial emphasis being placed on

readingandwritingskillsforbusinesscorrespondence.Theintegrationofauthentic

materials also enhances the usefulness of the course. Language skills include: describing

trends; writing emails and summaries, etc.

English IV 3 45 hrs ---

ThisisthesecondofthetwointermediateEnglishcourses.Thecourseaimstoprovide

students with the grounding in English necessary in business environments, both social

andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills

(speaking, listening, reading, and writing) with substantial emphasis being placed

onfamiliarizingstudentswithEnglishintermsofusingthelanguageintheirfuture

business-careers. It also prepares students for Upper-intermediate level courses. Language

skills include: words and expressions to describe innovations; words for talking about

qualitycontrolandcustomerservice;writingletters,shortarticlesandpressreleases,etc.


142

Business Finance 3 45 hrs ---

Thiscourseprovidesanintroductoryexaminationofbusinessfinance.Itwillcoverthe

basicprinciplesoffinanceandtheirapplicationstofinancialproblemsofbusiness

enterprises.Throughillustration,discussion,andapplication,studentswilllearnthetools

and techniques that can be applied to understanding, evaluation, and resolution

offinancialproblems.

Human Resources 3 45 hrs ---Management

Thiscourseconcentratesonthehumanresourcesmanagementfunctionofselection,

performance, appraisal, training and development and compensation. Focus is also placed

on current issues related to these functions.

Business Law 3 45 hrs ---

Thiscourseaimstointroducetostudentsthebusinesslawinvariousaspectsofbusiness

and commerce commonly encountered in practice, and to enable them to apply the

relevance of legal rules and practices to business problems and practical situations.

Emphasis will be placed on understanding the legal environment in which business operates.

Business Mathematics 3 45 hrs ---

Thiscourseemphasizesthemathematicsrequiredingeneralbusinessprocesses.Itis

designed to prepare students for the mathematical and analytical applications most useful

in subsequent business and economic courses. Topics include: functions; systems of linear

equations;exponentialandlogarithmicfunctions;mathematicsoffinance;matrixalgebra;

linear programming.

Business Statistics 3 45 hrs ---

Thiscourseisdesignedtointroducebasicstatisticalprinciples,andtechniquesfor

data analysis in the context of solving business problems. Students will learn how to

perform statistical analysis on various inferential real life situations. Topics include:

organizingdata;descriptivestatistics;probability;discretedistributions;normal

distribution; sampling and sampling distributions; estimation; hypothesis testing;

correlation and regression analysis.

FINA2120

HHRM2120

LLAW2120

MATH2100

MATH2110


143

Principles of Marketing 3 45 hrs ---

Thiscoursestudiestheroleofmarketinginsociety.Itfocusesonmarkets,marketing

institutions, and marketing functions with emphasis on product, price, marketing

communication, and marketing channel decisions.

MRKT2100

Complete 2 subjects from 6 90 hrs ---the elective group A

Intermediate 3 45 hrs ---Accounting III

ThiscourseisacontinuationofIntermediateAccountingIandII.ItdiscussesthecurrentsolutionadoptedbyFASBtohandlefinancialaccountingandreportingissuesthathavenot been fully addressed in previous two intermediate accounting courses. Topics to becoveredincludefactorsaffectingfinancialinvestmentdecisions,derivativefinancialinstruments, foreign currency transactions, revenue recognition, accounting for deferred taxes, accounting changes and error analysis, pensions, leases, income taxes, and the statementofcashflows.

Cost Accounting 3 45 hrs ---

Thiscourseintroducesstudentstocostingprinciplesandtechniques,andelementsofmanagement accounting which are used to make and support decision-making. Topics covered in this course include the nature and purpose of cost and management accounting,costclassification,behaviourandpurpose,businessuncertainties,costaccountingtechniquesunderjobandprocesscosting,budgetingandstandardcosting,and short term decision-making techniques.

Taxation 3 45 hrs ---

Thiscourseintroducesdifferenttaxationsystemsandtheirsources.StrongemphasiswillbeplacedontheMacaoenvironment.Studentswilllearnhowtomanagesalarytax,profittax,salestax,andotherindirecttaxes.Topicsinclude:Managementofsalarytax,profittax, sales tax, and other indirect taxes.

---

ACCT3120

ACCT3130

ACCT3140

Year 3 Subjects


144

Management Accounting 3 45 hrs ---

Thiscoursebuildsuponcostaccountingtopreparestudentsformorespecializedmanagement accounting issues and techniques. Topics includes (i) specialist cost and managementaccountingtechniquesincludingABC,targets,life-cycle,back-flushand throughput accounting; (ii) decision-making techniques including pricing, make-or-buy, linear programming and shadow pricing, etc.; (iii) budget types and systemswithattentiontobehaviouralaspects;(iv)standardcostingandvariancesanalysis; and (vi) performance measurement and control.

Accounting Information 3 45 hrs ---Systems

Thiscourseintroducescomputer-basedinformationsystemsandtheirapplicationintheaccountingfunctionofbusinessorganizations.Studentswilllearnthebasicconceptsandtheoriesinaccountingsystemsanalysis,designanddevelopment.Theroleofthevarioussubsystems within the total accounting system will also be examined.

Auditing 3 45 hrs ---

Thisisanintroductorycourseinbasicauditingprinciples:internalcontrol,thelegalandprofessional responsibilities of the auditor, accepted auditing standards and procedures, preparation and presentation of reports and statements. Topics include: Audit planning and analytical procedures; internal control and control risks; fraud detection; audit plan and audit program.

International Finance 3 45 hrs ---

Thiscourseintroducesthebackgroundoninternationalfinancialmarkets.Emphasiswillbe placed on international markets and conditions from a macroeconomics perspective, focusingonexternalforcesthatcanaffectthevalueofanMNC(multi-nationalcorpora-tion),andfromamicroeconomicperspectivethatfocusonhowthefinancialmanagementofanMNCcanaffectitsvalue.Topicsinclude:Economicexposureto“exchangerisk”;hedgingandspeculation;offshorefinancingdealingsinEurocurrency;Eurobondsandinternational equity markets; international banking; international aspects of taxation.

English V 3 45 hrs ---

Thisisthefirstofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, and writing), as well as to develop their knowledge of grammar and vocabulary, at the internationally accepted standard of upper intermediate. It focuses on the accurate communicationofinformationinabusinessenvironment.Theintegrationofauthenticmaterials also enhances the usefulness of the course. Communication skills include: dealingwithcommunicationbreakdown;negotiating;handlingdifficultsituations;reaching agreements and presentations, etc.

ACCT3150

ACCT3160

ACCT3170

ECON3120

ENGL3101


145

English VI 3 45 hrs ---

Thisisthesecondofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, and writing), as well as to prepare the students for Advanced level courses. It focuses on improving students’ ability to communicate in English in a wide range of business situations.Theintegrationofauthenticmaterialsalsoenhancestheusefulnessofthecourse.Communicationskillsinclude:resolvingconflict;askingandansweringdifficultquestions;puttingpeopleatease;summarizinginpresentations,writingreports,etc.

Financial Management 3 45 hrs ---

Thiscourseprovidesanin-depthstudyofthetheoryandpracticeofcorporatefinancialmanagementincludingastudyofafirm’sobjectives,investmentdecisions,long-termandshort-termfinancingdecisions,workingcapitalmanagement,cashandinventorymanagement, mergers and corporate control.

ENGL3102

FINA3120

Complete 2 subjects 6 90 hrs ---from either elective group B1 or B2

Advanced Financial 3 45 hrs ---Accounting I

Thiscourseexploresindepththefinancialreportingissuesandrelateddisclosurerelatingto a group of companies with reference to both statutory and professional requirements. Emphasis will be placed on the methodology of preparing group accounts and the various accountingproceduresuniquetodifferentreportingentitiesinpreparingtheirfinancialstatements. Accounting issues associated with inter-corporate investment activity that con-veyssignificantinfluenceorcontrolaswellascross-borderactivitieswillalsobeaddressed.

---

ACCT4100

Year 4 Subjects


146

Advanced Financial 3 45 hrs ---Accounting II

Thiscourseexploresthetechnicaldifficultyrelatingtoaccountingfortransactionsinvolving foreign exchange in both operating and investing contexts, as well as the use ofhedgingtechniquetomanagerisksusingsuchfinancialinstrumentsasoptionsandforward. Also included in this course are accounting procedure during bankruptcy and receivershipproceeding,dissolutionofpartnershipaswellasitsprofitandlosssharingmechanism.AccountingtreatmentsinaNot-for-profitmakingenvironmentsaswellasgovernmental activities will also be addressed.

Advanced Management 3 45 hrs ---Accounting

Thiscourseintroducesstudentstothestrategicroleofmanagementaccountingforplan-ningandcontrollingperformancesothatstrategicobjectivescanbeachievedthroughplanning and control. Topics covered in this course include: (i) Strategic planning and control;(ii)Economic,fiscalandenvironmentalfactors;(iii)Performancemeasurementsystems and design; (iv) Strategic performance measurement; (v) Performance evaluation and corporate failure; (vi) Current developments and emerging issues in management accounting and performance management.

Computerized Accounting 3 45 hrs ---for Small Businesses

Thiscourseexploresaccountingasitisplacedinacomputerizedaccountingenvironmentinasmallbusinessenvironment.Thiscourseisintendedforstudentstogainknowledgeandpracticesoncomputerizedaccountingtodobasicareasofaccountingsuchaspaya-bles,payrolls,depreciation,inventory,preparationoffinancialstatementsandreports.

Financial Statement 3 45 hrs ---Analysis

Thiscourseprovidesanintroductiontokeyaccountingconceptsandknowledge.Accountingobjectives,conventions,standardsandtherulesthatgoverndisclosureareexamined.Othertopicsincluderatioandcashflowanalysis,analysisofinventoriesand analysis of long-lived assets.

ACCT4110

ACCT4120

ACCT4130

ACCT4140


147

Trade Theories and 3 45 hrs ---Policies

Thiscourseintroducesthemainconceptsandmethodsofinternationaltradetheoryand policy, and illustrates them with real-world applications. Students will learn the theoretical models underpinning in trade theories and policies. Topics include law of comparativeadvantage,factorendowments,tariffandnon-tariffbarriers,economicintegration,subsequenteconomiceffectsandothertradetheories.

English for Professional 3 45 hrs ---Purpose I

Thiscoursefocusesonadvancedreadingandwritingskillsinbusinesscommunications.It covers audience analysis, purpose, message, and gives students plenty of opportunities tocomposememos,letters,andformalreportsforavarietyofworksituations.Studentswill also learn how to proofread business documents to ensure that they are clear, correct, concise, complete, consistent and courteous.

English for Professional 3 45 hrs ENGL4111Purpose II

Thiscoursefocusesonadvancedlisteningandoralskillsinbusinesscommunications.Itaimstodevelopstudents’confidenceinformalbusinesssettingswitheffectivepresentation skills covering a variety of business reporting and meetings. Students will alsolearnhowtomoderateamultiple-speakerpresentation.Specialattentionwillbepaid to cross-cultural communication and ethical issues. Prerequisite: English for Professional Purpose I

Total Quality Management 3 45 hrs ---

Thiscoursedescribesthebasicprinciplesandtoolsoftotalqualitymanagement.Topics include: leadership, voice of customers, employee involvement, continual process improvement, and supplier partnership and performance measures, quality planning tools, quality function deployment, and statistical process control and failure mode and effectanalysis.

ECON4120

MGMT3130

ENGL4112

ENGL4111


148

Strategic Management 3 45 hrs ---

Thiscourseprovidesstudentswithanunderstandingandawarenessoftheunderlyingconcepts and practical application of the basics of strategic management. Emphasis will be placed on (i) competitive advantage, (ii) SWOT analysis, (iii) resource-based view of thefirm,and(iv)variousstrategylevels(functional,competitiveandcorporate).Topicsinclude: the nature of strategic management; external and internal assessment; strategic analysis; strategy formulation; strategy implementation; challenges of strategic manage-ment; international strategic management.

MGMT4140

Elective Subjects Group A Environmental 3 45 hrs ---Management System

Thiscoursepresentsthebasicphilosophyofenvironmentalmanagementsystem.Itdescribes the impact of human activities on our environment including resource con-sumption, water quality, air quality, noise, and waste disposal. Integrated environmental toolsincludingISO14000environmentalmanagementsystem,lifecycle,assessmentandeco-labeling would also be covered. Topics include: Interaction between business, technol-ogy, and environment; resource consumption and its impact on ecosystem; basic forms of pollution; application of life cycle assessment and eco-labeling to product development andintroducingtheireffectsonbusinessactivities.

Business Communication 3 45 hrs ---

Thiscoursefocusesonadvancedwritingandoralskillsinbusinesscommunications.It covers audience analysis, purpose, message, and gives students plenty of opportunities tocomposememos,letters,andformalreportsforavarietyofworksituations.Italsoaimstodevelopstudents’confidenceinformalbusinesssettingswitheffectivepresentation skills.

French I 3 45 hrs ---

Thiscoursedevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,useofthelanguagecorrectlyandconfidently,andunderstandtheforeignculturethroughforeign language learning. Topics include: listening, speaking, reading and writing.

BUSS0131

COMM3120

FREN1101


149

FREN1102

LLAW0120

JAPN1102

JAPN1101

HIST0110

French II 3 45 hrs FREN1101

ThisisacontinuationofFrenchIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andunderstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.

Macao History 3 45 hrs ---and Culture

ThiscourseisanintroductiontoMacao’shistory,emphasizingculturalandeconomicdevelopment. During this course, students will understand the unique social environment ofMacaobyknowingtheintegrationofdifferentculturesinlocaldistricts.Topicsinclude:Macao’s economic heritage.

Japanese I 3 45 hrs ---


Japanese II 3 45 hrs JAPN1101

ThisisacontinuationofJapaneseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andunderstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.

Macao Basic Law 3 45 hrs ---

ThiscoursecoversthehistoryofMacaoSARBasicLaw,theprincipleof“onecountry,two systems”, the relationship between the Central Authorities and the Macao SAR, fundamental rights and duties of residents, political structure, economy, culture and social affairs,externalaffairs,interpretationandamendmentoftheBasicLaw.Topicsinclude:Macao SAR Basic Law; comparison of Basic Law between Hong Kong and Macao.


150

Putonghua I 3 45 hrs ---

ThiscourseaimstohavestudentsmasterthePinyinsystemandusefairlyfluentPutonghua in conversations in daily work and social situations. Training in correct pronunciationandsounddifferentiationwillbeemphasizedinordertoimprovestudents’ability to listen and speak Putonghua. Topics include: pronunciation and listening, etc.

Putonghua II 3 45 hrs MAND1101

ThisisacontinuationofPutonghuaIwhichaimstohavestudentsmasterthePinyinsystem,andusefairlyfluentPutonghuainconversationindailyworkandsocialsituations.Trainingofcorrectpronunciationandsounddifferentiationwillbeemphasizedin order to improve students’ ability to listen and speak and Putonghua. Topics include: pronunciation and listening, etc.

Introduction to 3 45 hrs ---International Relations

Thebasiccharacteristicsofinternationalrelationsincludingmajorproblemsandconflictsarecoveredinthiscourse.Thetraditionandpracticesofdifferentmajornationsinforeignaffairsareexplored.Topicsinclude:TheColdWar;theglobalsouth;theeconomicsblocs;the politics of a new world.

Introduction to 3 45 hrs ---Public Administration

Thiscourseprovidesstudentswithanoverviewofthefieldandprofessionofpublicadministration.Itoffersasurveyofsocialandhistoricalenvironmentofpublicagencies.Students will also be introduced with the characteristics and problems of bureaucracy in differentpoliticalsystems.Topicsinclude:Publicmanagement;leadershipandadministration; distractive ethics; public personnel management; decision making and policy analysis; policy implementation; policy evaluation.

Portuguese I 3 45 hrs ---


MAND1101

MAND1102

MGOV0110

PADM0120

PORT1101


151

Portuguese II 3 45 hrs PORT1101

ThisisacontinuationofPortugueseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andunderstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.

Introduction to 3 45 hrs ---Psychology

Thiscourseprovidesanunderstandingtoboththecentralconceptsandapplicationsofpsychology today together with an understanding of how these concepts are researched, investigated, and presented.

Interpersonal Skills 3 45 hrs ---

Thiscourseformsanintroductiontodevelopandassessone’sbasicinterpersonalrelationshipskillsnecessaryfortheeffectiveuseofselfasaprofessionalhelper.Topicsinclude: Interpersonal communication in business; perceptions and emotions; language andlistening;conflictsandresolutionsinrelationships;groupcommunication.

Introduction to Sociology 3 45 hrs ---

Thiscourseprovidesanintroductiontothebasicsociologicalconcepts,includingsomeofthesubstantiveconcernsandfindingsofsociology,sourcesofdata,andthenatureofthesociological perspective.

Tourism Management 3 45 hrs ---

Thiscourseprovidesanoverviewoftourismmanagementbyintroducingdifferentprimaltourism concepts and theories and illustrating the impact of tourism industry in various domains.Influencesoftourismpolicyontourismorganizationarealsodiscussedwithinthe course.

PORT1102

PSYC0110

SOCI0110

SOCI1130

TOUR2120


152

Elective Subjects Group B1

Elective Subjects Group B2

Project Report I 3 45 hrs ---

Thisisanintegratedcoursewhichrequiresstudentstoapplytheirknowledgeandskillsacquiredinpreviouscoursestoaccomplishaprojectbypursuingrigorousstudyinaselected topic in Accounting, Finance, Economics, or Business in general. Students are requiredtocompleteaprojectproposalbytheendofthiscoursebeforeproceedingtoProjectReportII.

Project Report II 3 45 hrs MGPO0140

CompletionofProjectReportIisaprerequisiteforstudentstobeenrolledinthiscourse.Students continue on their selected study in this course, and are required to submit a report upon completing their study.

Intermediate 3 45 hrs ---Macroeconomics

Thiscourseintroducesamacroeconomicmodelwhichfocusesonthefundamentaldeterminantsofoutputinthelongrunandshortrun,withtheeffectsoftheimplementa-tionofmonetaryandfiscalpoliciesonthemodelvariables.Themicro-foundationsofmacroeconomics such as consumption demand and investment demand are also covered. Topicsinclude:Economicgrowthandfluctuations;measuringeconomicperformance;fiscalandmonetarypolicyinthegrowthmodel;short-runfluctuations;financialmarketsandaggregatedemand;adjustmentprocess;macroeconomicpolicy;consumptiondemand;investment; foreign trade and exchange rate.

MGPO0140

ECON0130

MGPO0141


153

FINA0130

FINA0140

LLAW0140

MGPO0142

Portfolio Analysis 3 45 hrs ---

Thiscourseisanintroductorycoursetoinvestmentandportfolioanalysis.Itwillcoverbasicconceptsofsecuritiesandsecuritiesmarkets.Throughadiscussionofthetheoreticalconcepts, and demonstration of practical problems, students will be able to understand the rationale used by typical investors in applying portfolio management techniques to the investment environment. Topics include: Investment environment; modern portfolio theory;financialanalysis;options;futures;investmentmanagementandportfolioperfor-mance evaluation.

Financial Risk 3 45 hrs ---Management

Thiscourseanalyzescomprehensivelyhowbusinessshouldmanagerisk.Itequipsstudentswithageneralframeworkforunderstandingtheeffectsofrisk,thetoolsandmethods used to manage risk, and the process of making risk management decisions.

Company Law 3 45 hrs ---

Thiscourseprovidesstudentswithknowledgeofthelegalaspectsincorporatematters.Emphasis will be placed on understanding the legal environment in which a corporation operates. Local statutes will be referred to whenever appropriate.

Practicum 3 45 hrs ---

Thisisaco-operativearrangementbetweentheSchoolofBusinessandbusinessentitiesto provide highly selected students opportunities to practice their school acquired knowledge and to learn from professionals their conduct of business activities through coachingandfieldobservation.

Remarks:* Students must complete the relevant language subject Level I

before taking Level II.


154

Complete 1 subject from the Elective Subjects

Principles of Accounting I 3 45 hrs ---

Thiscourseisanintroductiontofinancialaccounting.Itcoversbasicaccountingtheoryand concepts including basic accounting cycles, inventories, and receivables to most organizationsandsomefinancialreportingissues.


Thiscourseprovidesanoverviewofthebusinessworldaimingatexploringbusinessactivities in relation to the economic activities ranging from various economic systems, competitivebusinessenvironment,andmarketglobalization,differentformsofbusinessownership, management practices, and business practices.

Business Ethics 3 45 hrs ---

Thiscourseexaminesbusinessethicsfrombothanorganizationalandmanagerialper-spectivebyanalyzingthesocialresponsibilityofbusinessandethicalproblemsinvolved.Specialattentionisdrawntowardstheimportanceofcorporatesocialresponsibilityandcorporate governance.

Business Software and 3 45 hrs ---Internet Applications

Thisisanintroductorycourseinbusinesssoftwareapplicationsandinternet/intranettechnologies,emphasizingtheuseofMicrosoftOfficetoolsandInternetbrowsers.Stu-dents will also learn how to design and develop Web pages.

BACHELOR OF ARTS IN PUBLIC RELATION(4LPRNI)


3

Duration

45 hrs

Pre-requisite

---

Code

---

ACCT1100

BUSS1110

BUSS1120

COMP1115


155

SOCI1130

RPUR1120

ENGL1102

ENGL1101

ECON1115 Economics 3 45 hrs ---

Thiscourseprovidesanintroductiontoeconomicprinciples,institutionsandproblems,including the principles that govern production, exchange and consumption of goods and services, price levels, employment, economic growth.


Thisisthefirstofthetwopre-intermediateEnglishcourses.Thecourseaimstoincreasestudents’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, writing) with substantial emphasis being placed on oral and listening skills in class. Interaction is encouragedthroughmanycommunicativeactivities.Theintegrationofauthenticmateri-als also enhances the usefulness of the course. Language skills include: skimming and scan-ning techniques; telephoning; participating in discussions; greetings and small talk, etc.


Thisisthesecondofthetwopre-intermediateEnglishcourses.Thecourseaimstoenhance students’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, writ-ing)withsubstantialemphasisbeingplacedonbuildingupstudents’confidenceinusingEnglish. It also prepares students for Intermediate level courses. Interaction is encour-agedthroughmanycommunicativeactivities.Theintegrationofauthenticmaterialsalsoenhancestheusefulnessofthecourse.Languageskillsinclude:dealingwithconflict;presentingaproduct;socializingandentertaining,etc.

Principles of 3 45 hrs ---Public Relations

Thissubjectintroducesthepracticeofpublicrelationsbyprovidingabriefoverviewofthe basic concepts and the stakeholders or public involved. Emphasis is placed on helping students to relate theory to the actual practice of public relations, and how public rela-tionsactivitiesreflectandaffectanorganization’scorevalues.


Sociology explores how society shapes individuals as well as how individuals construct society. As an introduction to sociology, this course deals with such varied topics as cul-tureandsocialization,groupsandorganizations,conformityanddeviance,stratificationand inequality (classes, genders, races/ethnicities, countries), age and ageing, sexuality and family life, economy and work, politics and power, religious traditions, education and mass media, population and environment, social change and movements, technology and globalization,etc.


156

Putonghua I * 3 45 hrs ---

ThiscourseaimstohavestudentsmasterthePinyinsystemandusefairlyfluentPuton-ghua in conversations in daily work, daily life and social situations. Training in correct pronunciationandsounddifferentiationwillbeemphasizedinordertoimprovestudents’ability to listen and speak Putonghua. Topics include: pronunciation and listening, etc.

Putonghua II * 3 45 hrs ---

ThisisacontinuationofthePutonghuaIwhichaimstohavestudentsmasterthePinyinsystem,andusefairlyfluentPutonghuainconversationindailyworkdailylifeandsocialsituations.Trainingofcorrectpronunciationandsounddifferentiationwillbeempha-sizedinordertoimprovestudents’abilitytolistenandspeakPutonghua.Topicsinclude:pronunciation and listening, etc.

French I * 3 45 hrs ---


French II * 3 45 hrs ---

ThisisacontinuationofFrenchIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andun-derstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.

Japanese I * 3 45 hrs ---


MAND1101

MAND1102

FREN1101

FREN1102

JAPN1101


157

Japanese II * 3 45 hrs ---

ThisisacontinuationofJapaneseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andun-derstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.

Portuguese I * 3 45 hrs ---


Portuguese II * 3 45 hrs ---

ThisisacontinuationofPortugueseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andun-derstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.

JAPN11012

PORT1101

PORT1102

Complete 2 subjects from 6 90 hrs ---the Elective Subjects

Principles of Management 3 45 hrs ---

Thiscourseintroducesthebasicconceptsandfundamentalprocessesofmanagement.It explores a variety of contemporary management topics. Emphasis will be placed on primaryactivitiessuchasplanning,organizing,leading,andcontrolling.

---

BUSS1110

Year 2 Subjects


158


ThisisthefirstofthetwointermediateEnglishcourses.Thecourseaimstoprovidestudents with the grounding in English necessary in business environments, both social andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills(speaking, listening, reading, writing) with substantial emphasis being placed on reading andwritingskillsforbusinesscorrespondence.Theintegrationofauthenticmaterialsalsoenhances the usefulness of the course. Language skills include: describing trends; writing emails and summaries, etc.


ThisisthesecondofthetwointermediateEnglishcourses.Thecourseaimstoprovidestudents with the grounding in English necessary in business environments, both social andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills(speaking, listening, reading, writing) with substantial emphasis being placed on famil-iarizingstudentswithEnglishintermsofusingthelanguageintheirfuturebusiness-careers. It also prepares students for Upper-intermediate level courses. Language skills include: words and expressions to describe innovations; words for talking about quality controlandcustomerservice;writingletters,shortarticlesandpressreleases,etc.


Thiscourseprovidesanintroductoryexaminationofbusinessfinance.Itwillcoverthebasicprinciplesoffinanceandtheirapplicationstofinancialproblemsofbusinessenterprises.Throughillustration,discussion,andapplication,studentswilllearnthetools and techniques that can be applied to understanding, evaluation, and resolution of financialproblems.

Business Mathematics 3 45 hrs ---and Statistics

Thiscourseemphasizesthemathematicsrequiredingeneralbusinessprocessesandprepares students for mathematical and analytical applications most useful in business contexts. It is also designed to introduce basic statistical principles, and techniques for data analysis in the context of solving business problems.


Thiscoursestudiestheroleofmarketinginsociety.Itfocusesonmarkets,marketinginstitutions, and marketing functions with emphasis on product, price, marketing communication, and marketing channel decisions.

ENGL2101

ENGL2102

FINA2120

MATH2115

MRKT2100


159

Consumer Behaviour 3 45 hrs ---

Thiscoursereviewscontributionsfrommarketingandthebehaviouralsciencestoanalyzeandpredictpurchasingbehaviour.Itdrawsspecificattentiontothefactorsaffectingconsumer behaviour, the stages in the purchase decision process, and models of consumer behaviour.

Public Relations 3 45 hrs ---Communication Skills I

Thiscourseintroducesthewritingprocessforpublicrelationspractice.Emphasisisonan integrated approach that relates public relations, advertising and direct marketing, presentation of the variety of public relations writing styles, and approaches that form an integrated communication package.

Public Relations 3 45 hrs ---Communication Skills II

Thiscoursecontinuestosustainthestudent’scommunicationskillsatwork.Emphasisisplaced on developing skills in public speaking which enables students to understand and effectivelyperformkeyspeechmakingactivities.

Media, Technology 3 45 hrs ---and Society

Thiscourseexaminestherolesofnewspapers,magazines,radioandtelevisionandtheirsocial,economicandpoliticaleffectsontheindividualandsociety,togetherwiththeemergenceoftechnologies.Theemphasisisontheinteractionbetweenmedia,technology, and society. Factors that lead people to use communication technologies, the needsthatthesetechnologiesfulfill,andtheeffectsofusingtechnologieswillbecovered.

MRKT2120

RPUR2100

RPUR2110

RPUR2120


---

Year 3 Subjects


160

Public Relations Law 3 45 hrs ---

Thiscourseprovidesanoverviewoflawsandregulationssignificantlyaffectingpublicrelations practice in Macau and the surrounding regions. Students are required to study theMacaoBasicLaw,privacylaw,medialaw,consumerprotectionlawandtheirspecificapplications. In addition, comparisons of Macao with China and Hong Kong laws are must. It is the best way to prepare our students for their future careers in public relations.

Direct Marketing 3 45 hrs ---

Thiscourseprovidesanoverviewofdirectmarketingwiththekeypremisesthatformthefoundation of direct marketing programs. Programs include direct mail, direct response print and media marketing, catalog methodology and various forms of online direct mar-keting.Studentswillalsolearnhowtosource,costandmeasuredirectmarketingefforts.

Advertising and 3 45 hrs ---Promotion

Thiscourseprovidesanoverviewoftheadvertising /promotionprocessasitappliestomarketing/publicrelationsinorganizations.Itfocusesonunderstandingintegratedmarketing communication, planning for integrated media, planning for integrated marketing, and measuring plan performance.

Public Relations and 3 45 hrs ---Marketing Research

In this course students learn to use research techniques to identify problems and/or public relations opportunities, to monitor implementation of communication programs, and to evaluate those programs. Emphasis is on content analysis, focus group, survey, participant observation and communication audit methods and the evaluation of quantitative and qualitative research data.

Public Relations in 3 45 hrs ---The Digital Environment

Thiscoursefocusesonhowtomaximizedigitaltechnologiestoimprovepublicrelationsefforts.Studentswilllearnsomeofthemostin-demandskills,including1)onlinepromotionforaproduct,eventorcompanyutilizingwebsites,blogsandothersocialmedia and 2) online media strategy, including digital press releases and online news rooms;contentsyndication;digitalchattours;onlineseminars;onlinenewsletters;blogs; and mobile phone applications.

LLAW 3120

MRKT3130

MRKT3140

RPUR3120

RPUR3130


161

Media Planning 3 45 hrs ---

Thiscourseintroducestothestudentsthefundamentalsofplanning,purchasing,andevaluatingofeffectivenessofdifferentadvertisingmethods.Coveragealsoencompassesthe increasing use of nontraditional and interactive media like the Internet.

Public Relations and 3 45 hrs ---Communication Theory

Thiscourseprovidesafundamentalknowledgeofthetheoretical,conceptualandstrategic areas of importance in public relations and communication, including excellence theory, contingency theory of accommodation, and several of the theoretical models under-pinning communication practice.

Strategic Public Relations 3 45 hrs ---Management

Thiscourseprovidesafundamentalknowledgeoftheorganizationalstructures,management styles, and problems commonly encountered in the management of the publicrelationsfunctionsinagencies,corporations,non-profitsorgovernmentorganizations.Focusisonfosteringabilitiesforpublicrelationsprofessionalstomakeleadership more dynamic, operate ethically within the cultural environment and make theorganizationmoreeffectiveoverall.

Public Relations in The 3 45 hrs ---Global Environment

Thiscourseprovidesananalysisofthefast-growingareaofinternationalpublicrelations,including cultural, political and economic considerations. Focus is on developing the communicationskillsneededtodelivermessagesandcraftpublicrelationsstrategiesandprograms for international audiences.

RPUR3140

RPUR3150

RPUR3160

RPUR3170


---

Year 4 Subjects


162

Graduation Report I 4 60 hrs ---

Thisisanintegratedcoursewhichrequiresstudentstoapplytheirknowledgeandskillsacquiredinpreviouscoursestoaccomplishaprojectbypursuinganin-depthandhandson study in a selected topic in public relations applications. Students are required to completeaprojectproposalbytheendofthiscoursebeforeproceedingtoGraduationProjectII.

Graduation Report II 4 60 hrs MGPO4100

CompletionofGraduationProjectIisaprerequisiteforstudentstobeenrolledinthiscourse.Studentscontinueontheirselectedstudyinthiscourse.Thestudentsarerequiredto submit a report upon completing their study.

Internship 3 45 hrs ---

Students, with the advice of an instructor, will select an appropriate work area related tothefunctionofpublicrelationsforon-the-jobtrainingunderthesupervisionoftheinstructorandtheemployer.Studentwillworkaminimumof100hoursduringthesemesterandsubmitareflectivejournal.

International Marketing 3 45 hrs ---Management

Thiscoursecoverssocio-political,legal,economicfactorsofinternationalmarketingop-erations, an understanding of cross-cultural consumer behaviour, international marketing strategy formulation such as product, pricing, distribution, and promotion strategies.

Function and Event 3 45 hrs ---Management in Public Relations

Inthiscoursestudentslearnthetheoryandorganizationalstrategiesofspecialeventsasa function of public relations, including conferences, seminars, sports competitions, product launches, exhibitions, gala dinners, and musical events. Topics include client consulting,objectivesetting,budgeting,sponsorships,vendornegotiations,maximizingopportunities for media coverage, and follow-up procedures.

MGPO4100

MGPO4110

MGPO4120

MRKT4130

RPUR4120


163

Public Relations Cases 3 45 hrs ---and Campaigns

Thiscoursegivesstudentstheopportunity,throughcasestudies,tocritiquethestrategiesandtacticsinvolvedinplanningandmanagingcommunicationinanorganizationand,throughateamproject,applylearnedprinciplesbydevelopingacomprehensivecommunication campaign plan for a real-world client.

Crisis Management in 3 45 hrs ---The Global Environment

Thiscourseprovidesthetechniquesfordealingwithsuddenandunexpectedsituations,locallyandinternationally,whichhaveanegativeimpactonorganizationsandtheirimagesforkeystakeholders.Throughcasestudiesandcrisissimulationexercises,studentsareprovidedwiththeinsights,confidenceandpracticalexpertiseneededtomanagetheconsequences of a wide range of possible crises in ways that maintain, or even enhance, their employer’s reputation.

Tourism Management 3 45 hrs ---and Policy

Thiscourseprovidesanoverviewoftourismindustrystructure,travelmarketsanddistribution methods with special focus on Macao and competing locations as well as providing an assessment of best practices for the successful management of the guest experience,includingservicestrategy,servicestaffandservicesystems.

RPUR4140

TOUR4120

RPUR4130

Elective Subjects Principles of 3 45 hrs ACCT1100Accounting II

Thiscourseintroducesconcepts,principlesandpracticeoffinancialandmanagementaccounting as a continuation of the previous course. Emphasis is placed on partnership, companyaccounts,cashflowstatementanalysis,interpretationoffinancialstatements,costclassifications,andcostingsystems.

ACCT1110


164

Environmental 3 45 hrs ---Management System

Thiscoursepresentsthebasicphilosophyofenvironmentalmanagementsystem.It describes the impact of human activities on our environment including resource consumption, water quality, air quality, noise, and waste disposal. Integrated environmentaltoolsincludingISO14000environmentalmanagementsystem,lifecycle,assessment and eco-labeling would also be covered. Topics include: Interaction between business, technology, and environment; resource consumption and its impact on ecosystem; basic forms of pollution; application of life cycle assessment and econ-labeling toproductdevelopmentandintroducingtheireffectsonbusinessactivities.


Thiscoursefocusesonadvancedwritingandskillsinbusinesscommunication.Itcoversaudience analysis, purpose, message, and gives students plenty of opportunities to com-posememos,letters,andformalreportsforavarietyofworksituations.Italsoaimstodevelopstudents’confidenceinformalbusinesssettingswitheffectivepresentationskills.

Discourse in Professional 3 45 hrs ---Contexts

Thiscourseaimstodevelopstudents’understandingofthediscursiveconstructionandinterpretation of discourse in professional contexts. It provides students with the neces-sary analytical skills to identify and describe a range of text-types as well as examine authentic professional discourse (business, legal and news media). An understanding of the nature of text construction will serve as a useful tool that students can employ when creating their own discourses in their future chosen professions.

Discourse Analysis 3 45 hrs ---

Thiscourseaimstoincreasestudents’awarenessoftheapproachestodiscourseanalysis.Itdevelopsstudents’understandingofhowlanguage,bothwrittenandspoken,isusedto communicate meaning in real life contexts. It focuses on how sentences form texts and how meaning is conveyed in context by introducing students to basic techniques for describingandanalyzingauthenticdiscoursewithreferencetomeaninganduse.

BUSS0131

COMM3120

ENGL0141

ENGL0142


165

English V 3 45 hrs ENGL1101, ENGL1101,

Thisisthefirstofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, writing), as well as to develop their knowledge of grammar and vocabulary, at the internation-ally accepted standard of upper intermediate. It focuses on the accurate communication ofinformationinabusinessenvironment.Theintegrationofauthenticmaterialsalsoenhances the usefulness of the course. Communication skills include: dealing with com-municationbreakdown;negotiating;handlingdifficultsituations;reachingagreementsand presentations, etc.

English VI 3 45 hrs

Thisisthesecondofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, writing), as well as to prepare the students for Advanced level courses. It focuses on improving students’abilitytocommunicateinEnglishinawiderangeofbusinesssituations.Theintegration of authentic materials also enhances the usefulness of the course. Communi-cationskillsinclude:resolvingconflict;askingandansweringdifficultquestions;puttingpeopleatease;summarizinginpresentations,writingreports,etc.

English VII 3 45 hrs

ThisisthefirstofthetwoadvancedlevelEnglishcourses.Thecourseaimstodevelopthecommunication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to broaden their knowledge of the business world. Itfocusesondevelopingstudents’fluencyandconfidenceinusingthelanguageofbusiness in a variety of contexts. Special emphasis is also placed on presentations and officialcorrespondencesuchascomposingadministrativedocumentsofatechnicalnature.Theintegrationofauthenticmaterialsalsoenhancestheusefulnessofthecourse.Topics include: Business skills include: networking; telephoning strategies; negotiating: being vague and precise; problem-solving; ethical problem-solving.

English VIII 3 45 hrs

ThisisthesecondofthetwoadvancedlevelEnglishcourses.Thecourseaimstodevelopthe communication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to prepare the students for their future careers. Itfocusesondevelopingstudents’fluencyandconfidenceinusingthelanguageofbusinessinavarietyofcontexts.Whilespecialemphasisisplacedonstudents’confidenceand skills in public speaking and presentation, substantial emphasis is also placed on effectivelanguageandorganizationskillsaswellasdeliveryofspeech.Particularattentionwillbepaidtocross-culturalcommunicationandethicalissues.Businessskillsinclude: giving presentations; negotiating sales; brainstorming and creativity; telephone strategies:chasingpayment;writing:briefingmultinationalteams,etc.

ENGL2101, ENGL2102

ENGL1101, ENGL1102

ENGL1101, ENGL1102

ENGL1101, ENGL1102

ENGL2101, ENGL2102

ENGL2101, ENGL2102

ENGL2101, ENGL2102

ENGL3101

ENGL3102

ENGL4101

ENGL41012


166


Thiscourseprovidesanoverviewofessentialhumanresourcemanagementconceptsandtechniques.ThelinkofvariousHRpracticestocorporatestrategyisemphasized.Throughthediscussionofconceptsinrelationtorealorganizationsandusingvariousresourceson the Internet, students will learn the techniques that managers can apply to solve HR problems. Topics include: Introduction to human resource management; recruitment and placement; training and development; compensation.

Macao History 3 45 hrs ---and Culture

ThiscourseisanintroductiontotheMacao’shistory,emphasizingculturalandeconomicdevelopment. During this course students will understand the unique social environment ofMacaobyknowingtheintegrationofdifferentculturesinlocaldistrictsandMacao’seconomic heritage.


ThiscoursecoversHistoryofMacaoSARBasicLaw,theprincipleof“onecountry,twosystems”, the relationship between the Central Authorities and the Macao SAR, funda-mental rights and duties of residents, political structure, economy, culture and social affairs,externalaffairs,interpretationandamendmentoftheBasicLawTopicsinclude:Macao SAR Basic Law; comparison of Basic Law between Hong Kong and Macao.


Thiscourseaimstointroducetostudentsthebusinesslawinvariousaspectsofbusinessand commerce commonly encountered in practice in Macao and elsewhere, and to enable them to apply the relevance of legal rules and practices to business problems and practical situations. Emphasis will be placed on understanding the legal environment in which business operates.ContractLawandLawofBusinessOrganizationwillalsobeconsidered.



HHRM2120

HIST0110

LLAW0120

LLAW2120

MGOV0110


167

Management Information 3 45 hrs --- Systems

Thiscourseintroducesthebasicsofinformationsystemswithemphasisonrealworldapplications. Students will learn the basics of information systems, IT infrastructure, and the Internet, appreciate the state-of-the-art IT technology as well as to understand how IT can be applied to businesses, and its capabilities and limitations.

Customer Relationship 3 45 hrs ---Management

ThiscourseintroducesstudentstolearnCRM’sstrategyandmethodsthroughmarketing,and management dimensions. CRM’s strategy and methods increase customer satisfac-tionandtoimproveandmaintaincustomerrelationships.CRM’stasksemphasizeoncoordinatingtheactivitiesofinternalfunctionsandonutilizingtheresourcesofexternalto integrate and strengthen the processes of delivering superior customer value.


Psychology is the science that studies human behaviour as well as the physiological and cognitive processes that underlie it; Psychology is also the profession that applies the accumulatedpsychologicalknowledgetopracticalproblems.Thiscourseintroducessomekeyconceptsandmajortheoriesinpsychology.Itstopicsinclude:theevolutionof psychology, the biological basis of behaviour, sensation, perception, consciousness, learning, memory, intelligence and psychological testing, motivation and emotion, human development across the lifespan, personality, stress and how to cope with stress, psychological disorders and their treatment, and social psychology.


Thiscourseexplainshowpeoplethinkabout,influence,andrelatedtooneanother.Itisanenvironmentalsciencethatrevealshowthesocialenvironmentinfluenceshumanbehaviour. It covers issues such as the self and society, belief and illusion, genes and culture,conformityandpersuasion,prejudiceanddiversity,loveandhate,andconflictsandpeacemaking.Italsodiscusseshowsocialpsychologymaybeappliedtodifferentareasinoursociallife.Therefore,thiscourseprovidesageneralexplanationofthekeyconceptsandmajortheoriesinsocialpsychology.Itisintendedtohelpstudentsunderstandhowtheirsocialenvironmentinfluencestheirindividualbehaviour.

Remarks:* StudentsarerequiredtoattendLevelIandIIofthesamelanguagesubject.

Putonghua I / Portuguese I / French I / Japanese I (Select one language subject) Putonghua II / Portuguese II / French II / Japanese II (Select one language subject)

MMIS0140

MRKT3170

PSYC0110

SOCI0110


168


Thiscourseisanintroductiontofinancialaccounting.Itcoversbasicaccountingrulesandconceptsincludingbasicaccountingcycles,inventories,andreceivablestomostorganiza-tionsandsomefinancialreportingissues.

Principles of Accounting II 3 45 hrs ---

Thiscourseintroducesconcepts,principlesandpracticeoffinancialaccountingasacon-tinuation of the previous course. Topics covered include accounting for long-term assets andliabilities,stock-holders’equity,cashflowstatementanalysis,andinterpretationoffinancialstatements.


Thiscourseprovidesanoverviewofthebusinessworldaimingatexploringbusinessactivities in relation to the economic activities ranging from various economic systems, competitivebusinessenvironment,marketglobalization,differentformsofbusinessown-ership, management practices, and business practices.



BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING(4LMKDI)


3

Duration

45 hrs

Pre-requisite

---

Code

ACCT1100

ACCT1110

BUSS1100

BUSS1110


169

COMP1100

COMP1110

ECON1100

ECON1110

ENGL1101


ThisisanintroductorycourseforBusinessSoftwareApplications.ThiscoursecoversIntroductiontoComputersandMicrosoftWindows.Whenstudentscompletethecoursetheywillhaveafirmknowledgeandunderstandingofselectedbusinessofficetoolsinpractical uses.

Business Computing 3 45 hrs ---With Internet Applications

ThiscourseprovidesafoundationtoInternet/IntranettechnologiesbyteachingstudentsonhowtouseInternetbrowsers.Thiscoursealsofocusesonthedesignanddevelopmentof the Web pages. It will cover the basic elements/structure of the HTML documents, Web sitedevelopmentprocessandmostimportantlytheusageoftoolstoconstructdifferentcomponents used in Web pages.


Thiscourseprovidesanintroductoryexaminationofmicroeconomics.Emphasisisplacedonthemarketforcesofsupplyanddemand,theefficiencyofmarkets,theeconomicsofthepublicsector,firmbehaviourandtheorganizationofindustry,andthemarketsforthefactors of production.


Thiscourseprovidesanintroductoryexaminationofmacroeconomics.Emphasiswillbeplacedonunderstandingnationalandinternationaleconomicpolicies.Thiscoursewillattempttoidentifysomeoftheunderlyingfactorsofoursociety’smostseriouseconomicproblems.


Thisisthefirstofthetwopre-intermediateEnglishcourses.Thecourseaimstoincreasestudents’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, writing) with substantial emphasis being placed on oral and listening skills in class. Interaction is encouragedthroughmanycommunicativeactivities.Theintegrationofauthenticmateri-als also enhances the usefulness of the course. Topics include: careers, companies, ideas, stress and entertaining. Language skills include: skimming and scanning techniques; telephoning; participating in discussions; greetings and small talk, etc.


170


Thisisthesecondofthetwopre-intermediateEnglishcourses.Thecourseaimstoenhance students’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, writ-ing)withsubstantialemphasisbeingplacedonbuildingupstudents’confidenceinusingEnglish. It also prepares students for Intermediate level courses. Interaction is encour-agedthroughmanycommunicativeactivities.Theintegrationofauthenticmaterialsalsoenhances the usefulness of the course. Topics include: marketing, planning, managing peopleandproducts.Languageskillsinclude:dealingwithconflict;presentingaproduct;socializingandentertaining,etc.




ThisisacontinuationofthePutonghuaIwhichaimstohavestudentsmasterthePinyinsystem,andusefairlyfluentPutonghuainconversationindailyworkdailylifeandsocialsituations.Trainingofcorrectpronunciationandsounddifferentiationwillbeemphasizedin order to improve students’ ability to listen and speak and Putonghua. Topics include: pronunciation and listening, etc.


Thiscoursedevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,useofthelanguagecorrectlyandconfidently,andunderstandtheforeignculturethroughforeign language learning. Topics include: listening, speaking, reading, and writing.


ThisisacontinuationofFrenchIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andun-derstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.

ENGL1102

MAND1101

MAND1102

FREN1101

FREN1102


171




ThisisacontinuationofJapaneseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andun-derstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.




ThisisacontinuationofPortugueseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andun-derstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.

PORT1102

PORT1101

JAPN1102

JAPN1101

Complete 2 subjects from 6 90 hrs ---the elective group A

---

Year 2 Subjects


172


ThisisthefirstofthetwointermediateEnglishcourses.Thecourseaimstoprovidestudents with the grounding in English necessary in business environments, both social andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills(speaking, listening, reading, writing) with substantial emphasis being placed on reading andwritingskillsforbusinesscorrespondence.Theintegrationofauthenticmaterialsalsoenhancestheusefulnessofthecourse.Topicsinclude:brands,travel,organization,money and advertising, etc. Language skills include: describing trends; writing emails and summaries, etc.


ThisisthesecondofthetwointermediateEnglishcourses.Thecourseaimstoprovidestudents with the grounding in English necessary in business environments, both social andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills(speaking, listening, reading, writing) with substantial emphasis being placed on famil-iarizingstudentswithEnglishintermsofusingthelanguageintheirfuturebusiness-careers. It also prepares students for Upper-intermediate level courses. Topics include: employment, trade, leadership, innovation and competition, etc. Language skills include: words and expressions to describe innovations; words for talking about quality control andcustomerservice;writingletters,shortarticlesandpressreleases,etc.


Thiscourseprovidesanintroductoryexaminationofbusinessfinance.Itwillcoverthebasicprinciplesoffinanceandtheirapplicationstofinancialproblemsofbusinessenter-prises.Throughillustration,discussion,andapplication,studentswilllearnthetoolsandtech-niquesthatcanbeappliedtounderstanding,evaluation,andresolutionoffinancialproblems.


Thiscourseconcentratesonthehumanresourcesmanagementfunctionofselection,performance, appraisal, training and development and compensation. Focus is also placed current issues related to these functions.


Thiscourseaimstointroducetostudentsthebusinesslawinvariousaspectsofbusinessand commerce commonly encountered in practice, and to enable them to apply the rel-evance of legal rules and practices to business problems and practical situations. Emphasis will be placed on understanding the legal environment in which business operates.

ENGL2101

ENGL2102

FINA2120

HHRM2120

LLAW2120


173


Thiscourseemphasizesthemathematicsrequiredingeneralbusinessprocesses.Itisdesigned to prepare students for the mathematical and analytical applications most useful insubsequentbusinessandeconomiccourse.Majorareasoffocusincludefunctions,sys-temsoflinearequations,exponentialandlogarithmicfunctions,mathematicsoffinance,matrix algebra, and linear programming.


Thecourseprovidesthetechniquesofapplyingstatisticalmethodstobusinessproblems.It focuses on the student as a user of statistics who needs a minimal understanding of mathematicaltheoryandformuladerivation.Majorareasoffocusincludingvisual-izingdata,centraltendency,dispersion,distributionalshapes,samplingdistributions,confidenceintervals,discreteandcontinuousprobabilitydistributions,comparisontests,association tests, and regression.

Organizational Behaviour 3 45 hrs ---

Thiscourseisdesignedtoprovidestudentswithanunderstandingofessentialtheoriesandinsightsintohowthedisciplineoforganizationalbehaviourcanbeusedtoachievemoreefficientandhigher-performingworkplaces.Itcoversthedynamicsofpeopleandorganizationmodelsoforganizationalbehaviour,motivationandrewardsystems,individualandinterpersonalbehaviour,managingchangeandorganizationalbehaviouracross cultures.


Thiscoursestudiestheroleofmarketinginsociety.Itfocusesonmarkets,marketinginstitutions, and marketing functions with emphasis on product, price, marketing com-munication, and marketing channel decisions.

Marketing Management 3 45 hrs ---

Thiscoursestudiesthemarketingissuesinanever-changingglobaleconomybyplac-ing strong emphasis on the marketing manager’s role in developing, implementing and analyzinggoal-orientedstrategiesinorganizations.Itfocusesonpromotion,pricing,distribution strategies, and new product development and it will also give an introduction to marketing research.

MRKT2110

MRKT2100

MGMT2120

MATH2110

MATH2100


174

Complete 2 subjects from 6 90 hrs ---the elective group B


Thiscourseexaminesbusinessethicsfrombothanorganizationalandmanagerialperspectivebyanalyzingthesocialresponsibilityofbusinessandethicalproblemsinvolved.Specialattentionisdrawntowardstheimportanceofcorporatesocialresponsibility and corporate governance.

Business Research 3 45 hrs ---Methods

Thiscourseprovidesanintroductionofbasicmethodologicalconceptsandphilosophyof science in relation to business research methods. It leads to an understanding of the fundamental stages of research including the formulation of a research problem, data collection methods, as well as the presentation of research reports.




Thisisthefirstofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, writing), as well as to develop their knowledge of grammar and vocabulary, at the internationally accepted standard of upper intermediate. It focuses on the accurate communication of informationinabusinessenvironment.Theintegrationofauthenticmaterialsalsoenhances the usefulness of the course. Topics include: communication, international marketing, building relationships, risks and e-commerce. Communication skills include: dealingwithcommunicationbreakdown;negotiating;handlingdifficultsituations;reaching agreements and presentations, etc.

---

Year 3 Subjects

BUSS1120

BUSS3130

COMM3120

ENGL3101


175


Thisisthesecondofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, writing), as well as to prepare the students for Advanced level courses. It focuses on improving students’abilitytocommunicateinEnglishinawiderangeofbusinesssituations.Theintegration of authentic materials also enhances the usefulness of the course. Topics include:teambuilding,raisingfinance,crisismanagement,takeoversandmergers,etc.Communicationskillsinclude:resolvingconflict;askingandansweringdifficultquestions;puttingpeopleatease;summarizinginpresentations,writingreports,etc.

Consumer Behaviour 3 45 hrs ---

Thiscoursereviewscontributionsfrommarketingandthebehaviouralsciencestoanalyzeandpredictpurchasingbehaviour.Itdrawsspecificattentiontothefactorsaffectingconsumerbehaviour, the stages in the purchase decision process, and models of consumer behaviour.

Retail Management 3 45 hrs ---

Thiscourseexploresthebasicareasofretailmanagement:buying,merchandising,retailpromotion, store location, store layout, credit management, and inventory control. It emphasizesonpracticalapplicationofretailmanagementprinciples.

Advertising and 3 45 hrs ---Promotion

Thiscourseprovidesanoverviewoftheadvertising/promotionprocessasitappliestomarketinginorganizations.Itfocusesonunderstandingintegratedmarketingcommuni-cations, planning for integrated media, planning for integrated marketing, and measuring plan performance.

Services Marketing 3 45 hrs ---

Thiscourseprovidesanexaminationofcurrentliterateandcasesrelatedtothedistinctiveneedsandproblemsofserviceorganizations.Topicsincludethenatureandcharacteristicsof services; the way they need to be marketed due to their intangible core; the role of servicesinmanufacturingorganizations,andquality-relatedissues.

Marketing Research 3 45 hrs ---

Thiscourseprovidesanintroductiontothemethodologyandanalysisofmarketingresearchby exploring the uses of marketing research in management decision making. It focuses on howtodesign,conduct,analyzeandpresenttheresultsofmarketingresearchprojects.

MRKT3160

MRKT3150

MRKT3140

MRKT3120

MRKT2120

ENGL3102


176

Complete 2 subjects from 6 90 hrs ---the elective group B

English VII 3 45 hrs ---

ThisisthefirstofthetwoadvancedlevelEnglishcourses.Thecourseaimstodevelopthecommunication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to broaden their knowledge of the business world. Itfocusesondevelopingstudents’fluencyandconfidenceinusingthelanguageofbusiness in a variety of contexts. Special emphasis is also placed on presentations and officialcorrespondencesuchascomposingadministrativedocumentsofatechnicalnature.Theintegrationofauthenticmaterialsalsoenhancestheusefulnessofthecourse.Topics include: Being international, training, partnerships, employment trends and business ethnics. Business skills include: networking; telephoning strategies; negotiating: being vague and precise; problem-solving; ethical problem-solving.

English VIII 3 45 hrs ---

ThisisthesecondofthetwoadvancedlevelEnglishcourses.Thecourseaimstodevelopthe communication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to prepare the students for their future careers. Itfocusesondevelopingstudents’fluencyandconfidenceinusingthelanguageofbusinessinavarietyofcontexts.Whilespecialemphasisisplacedonstudents’confidenceand skills in public speaking and presentation, substantial emphasis is also placed on effectivelanguageandorganizationskillsaswellasdeliveryofspeech.Particularattentionwillbepaidtocross-culturalcommunicationandethicalissues.Topicsinclude:financeandbanking,consultants,strategy,doingbusinessonline,projectmanagement.Business skills include: giving presentations; negotiating sales; brainstorming and creativ-ity;telephonestrategies:chasingpayment;writing:briefingmultinationalteams,etc.


Thiscourseprovidesstudentswithanunderstandingandawarenessoftheunderlyingconcepts and practical application of the basics of strategic management. Emphasis will beplacedoncompetitiveadvantage,SWOTanalysis,resource-basedviewofthefirmandvarious strategy levels (functional, competitive and corporate).

---

ENGL4101

ENGL4102

MGMT4140

Year 4 Subjects


177

MRKT4150

MRKT4140

MRKT4120

MGPO4110

MGPO4100 Graduation Report I 4 60 hrs ---

Thisisanintegratedcoursewhichrequiresstudentstoapplytheirknowledgeandskillsacquiredinpreviouscoursestoaccomplishaprojectbypursuinganin-depthstudyina selected topic in Marketing. Students are required to complete a report proposal by the end of this course before proceeding to Graduation Report II.


Completion of Graduation Report I is a prerequisite for students to be enrolled in this course. Students continue on their selected study in this course and are required to submit a report upon completing at the end of the semester.

Relationship Marketing 3 45 hrs ---

Thiscoursefocusesontheconceptsandissueswhichinvolveattracting,retaining,andenhancing long-term relationships with customers. It is concerned with the marketing strategies required to build and maintain these relationships with customers.

Global Marketing 3 45 hrs ---Strategies

Thiscoursecoverssocio-political,legal,economicfactorsofinternationalmarketingoperations. It focuses on the importance of understanding the cross-cultural consumer behaviour, international marketing strategy formulation such as product, pricing, distribution, and promotion strategies.

Selected Topics 3 45 hrs ---in Marketing

Thiscourseprovidesacomprehensiveexaminationofaparticularissueinmarketingthrough case studies and literature reviews.


178

Elective Subjects Group A Environmental 3 45 hrs ---Management System

Thiscoursepresentsthebasicphilosophyofenvironmentalmanagementsystem.It describes the impact of human activities on our environment including resource consumption, water quality, air quality, noise, and waste disposal.

World Regional 3 45 hrs ---Geography

Thecourseintroducesstudentstomajorregionsoftheworld.Specialemphasiswillbegiven to environmental, political and economic conditions, as well as social and cultural characteristics of selected countries.

Macao History and 3 45 hrs ---Culture

ThiscourseisanintroductiontoMacao’shistory,emphasizingculturalandeconomicdevelopment. During this course students will understand the unique social environment ofMacaobyknowingtheintegrationofdifferentculturesinlocaldistricts.Topicsinclude:Macao’s economic heritage.


ThiscoursecoversHistoryofMacaoSARBasicLaw,theprincipleof“onecountry,two systems”, the relationship between the Central Authorities and the Macao SAR, fundamental rights and duties of residents, political structure, economy, culture and socialaffairs,externalaffairs,interpretationandamendmentoftheBasicLaw.

Business Chinese 3 45 hrs ---

Thiscoursefocusesonpracticalwrittenandoralcommunicationforgeneralbusinessactivities.Itemphasizespracticeinthepreparationofabstracts,proposals,reports,and correspondence.

BUSS0131

HIST0110

GEOG0110

LLAW0120

MCCO0140


179

Elective Subjects Group B Cost Accounting 3 45 hrs ---

Thiscourseprovidesanintroductiontocost-volumeanalysis,jobcosting,processcosting, budgeting and cost analysis for management control. Cost accounting for outside reporting purposes and management purposes will both be examined in the course.

ACCT3130

PADM0120

PSYC0110

SOCI1130

TOUR2120

Introduction to 3 45 hrs ---Public Administration

Thiscourseprovidesstudentswithanoverviewofthefieldandprofessionofpublicadministration.Itoffersasurveyofsocialandhistoricalenvironmentofpublicagencies.


Thiscourseprovidesanunderstandingtoboththecentralconceptsandapplicationsofpsychology today together with an understanding of how these concepts are researched, investigated, and presented.


Thiscourseprovidesanintroductiontothebasicsociologicalconcepts,includingsomeofthesubstantiveconcernsandfindingsofsociology,sourcesofdata,andthenatureofthesociological perspective.




180

Management 3 45 hrs ---Information Systems


Sales Management 3 45 hrs ---

Thiscoursefocusesonlearningwhatthesalesforcecando,howtoformthemosteffectiveonepossible,andhowtowieldittobestadvantage.Itleadstoanunderstandingof the selection of a sales force, motivation, territory design, and evaluating performance.

Market Forecasting 3 45 hrs ---

Thiscoursehelpsinunderstandingandidentifyingtheappropriateforecastingmethodsin order to make a more accurate prediction of future demand. It covers the basic principles of market forecasting with emphasis on time-series techniques, linear regression, autocorrelation, and qualitative forecasting methods.

Business to Business 3 45 hrs ---Marketing

Thiscoursedealswithmarketinginbusiness-to-businessmarketswithemphasisonhigh technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.

Integrated Marketing 3 45 hrs ---Communications

This course provides an integrative approach to the study of the promotion mix, including advertising, publicity, personal selling, and sales promotion. It focuses on the formulationandanalysisofpromotionalgoals,theplanning,organizationandcontrolofthe promotion function, creative planning, and budgeting as well as media selection.

Product Innovation and 3 45 hrs ---Management

MMIS0140

MRKT0130

MRKT0131

MRKT0141

MRKT0142

MRKT0143




181



Principles of Accounting II 3 45 hrs ---

Thiscourseintroducesconcepts,principlesandpracticeoffinancialandmanagementaccounting as a continuation of the previous course. Emphasis is placed on partnership, companyaccounts,cashflowstatementanalysis,interpretationoffinancialstatements,costclassifications,andcostingsystems.


Thiscourseprovidesanoverviewofthebusinessworldaimingatexploringbusinessactivities in relation to the economic activities ranging from various economic systems, competitivebusinessenvironment,marketglobalization,differentformsofbusinessownership, management practices, and business practices.




ThisisanintroductorycourseinBusinessSoftwareApplications.ThiscoursealsoprovidesanintroductiontocomputersandMicrosoftWindows.Whenstudentscompletedthecoursetheywillhaveafirmknowledgeandunderstandingofselectedbusinessofficetools in practical uses.

BACHELOR OF E-COMMERCE (4LEDI)


3

Duration

45 hrs

Pre-requisite

---

Code

ACCT1100

ACCT1110

BUSS1100

BUSS1110

COMP1100


182

Business Computing with 3 45 hrs ---Internet Applications (EC)

ThiscourseprovidesafoundationtoInternet/IntranettechnologiesbyteachingstudentsonhowtouseInternetbrowsers.Thiscoursealsofocusesonthedesignanddevelopmentof Web pages. It will cover the basic elements/structure of HTML documents, Web site development process and most importantly the usage of tools to construct differentcomponentsusedinWebpages.




Thiscourseprovidesanintroductoryexaminationofmacroeconomics.Emphasiswillbeplacedonunderstandingnationalandinternationaleconomicpolicies.Thiscoursewillattempttoidentifysomeoftheunderlyingfactorsofoursociety’smostseriouseconomic problems.


Thisisthefirstofthetwopre-intermediateEnglishcourses.Thecourseaimstoincreasestudents’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, writing ) with substantial emphasis being placed on oral and listening skills in class. Interaction is encouragedthroughmanycommunicativeactivities.Theintegrationofauthenticmaterialsalso enhances the usefulness of the course. Language skills include: skimming and scanning techniques; telephoning; participating in discussions; greetings and small talk, etc.


Thisisthesecondofthetwopre-intermediateEnglishcourses.Thecourseaimstoenhance students’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, writing)withsubstantialemphasisbeingplacedonbuildingupstudents’confidenceinusing English. It also prepares students for Intermediate level courses. Interaction is encouragedthroughmanycommunicativeactivities.Theintegrationofauthenticmaterials also enhances the usefulness of the course. Language skills include: dealing with conflict;presentingaproduct;socializingandentertaining,etc.

COMP1120

ECON1100

ECON1110

ENGL1101

ENGL1102


183


ThiscourseaimstohavestudentsmasterthePinyinsystemandusefairlyfluentPutonghua in conversations in daily work and social situations. Training in correct pronunciationandsounddifferentiationwillbeemphasizedinordertoimprovestudents’ability to listen and speak Putonghua. Topics include: pronunciation and listening, etc.


ThisisacontinuationofPutonghuaIwhichaimstohavestudentsmasterthePinyinsystem,andusefairlyfluentPutonghuainconversationindailyworkandsocialsituations.Trainingofcorrectpronunciationandsounddifferentiationwillbeemphasizedin order to improve students’ ability to listen and speak and Putonghua. Topics include: pronunciation and listening, etc.




ThisisacontinuationofFrenchIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,and understand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.



MAND1101

MAND1102

FREN1101

FREN1102

JAPN1101


184


ThisisacontinuationofJapaneseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andun-derstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.




ThisisacontinuationofPortugueseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andun-derstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.

JAPN1102

PORT1101

PORT1102

Complete 2 subjects from 6 90 hrs --- the elective subjects

Introduction to 3 45 hrs ---Programming

Thiscoursecoversbasicskillsofobject-orientedandwebprogrammingusingtheJavaprogramming language. Students will learn the skills through examples of basic Java ap-plication programs and hands on programming experience in the lab.

---

COMP2120

Year 2 Subjects


185

COMP2130

COMP2140

ENGL2101

ENGL2102

Introduction to 3 45 hrs ---Information Technology and E-Commerce

Thiscourseintroducesthebasicsofinformationsystemswithemphasisonrealandvirtualworldapplications.Inordertofamiliarizethestudentwiththeconceptsandterminologies, the following topics are included: history of information systems; client/server architecture; networking; telecommunications; wireless computing; electronic commerce and system development process. Students will also be introduced with the use of a virtual world tool.

Web Application 3 45 hrs COMP1120Development

Thecourseaimstointroducewebapplicationsdevelopmentthroughawebprogramminglanguage. Students will be able to learn technologies for web applications development includingclientandserversidewebprogrammingwithdatabaseconnection.Visualiza-tion will also be covered. Prerequisite: Business Computing with Internet Applications.


ThisisthefirstofthetwointermediateEnglishcourses.Thecourseaimstoprovidestudents with the grounding in English necessary in business environments, both social andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills(speaking, listening, reading, writing) with substantial emphasis being placed on reading andwritingskillsforbusinesscorrespondence.Theintegrationofauthenticmaterialsalsoenhances the usefulness of the course. Language skills include: describing trends; writing emails and summaries, etc.


ThisisthesecondofthetwointermediateEnglishcourses.Thecourseaimstoprovidestudents with the grounding in English necessary in business environments, both social andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills(speaking, listening, reading, writing) with substantial emphasis being placed on famil-iarizingstudentswithEnglishintermsofusingthelanguageintheirfuturebusiness-careers. It also prepares students for Upper-intermediate level courses. Language skills include: words and expressions to describe innovations; words for talking about quality controlandcustomerservice;writingletters,shortarticlesandpressreleases,etc.


186


Thiscourseprovidesanintroductoryexaminationofbusinessfinance.Itwillcoverthebasicprinciplesoffinanceandtheirapplicationstofinancialproblemsofbusinessenter-prises.Throughillustration,discussion,andapplication,studentswilllearnthetoolsandtechniquesthatcanbeappliedtounderstanding,evaluation,andresolutionoffinancialproblems.




Thiscourseemphasizesthemathematicsrequiredingeneralbusinessprocesses.Itisdesigned to prepare students for the mathematical and analytical applications most useful in subsequent business and economic courses. Topics include: applications of equations and inequalities; functions and graphs; lines, parabolas, and systems; exponential and logarithmicfunctions;mathematicsoffinance;matrixalgebra;linearprogramming.


Thiscourseisdesignedtointroducebasicstatisticalprinciples,andtechniquesfordataanalysis in the context of solving business problems. Students will learn how to perform statisticalanalysisonvariousinferentialreallifesituations.Topicsinclude:organiz-ing data; descriptive statistics; probability; discrete distributions; normal distribution; sampling and sampling distributions; estimation; hypothesis testing; correlation and regression analysis.



FINA2120

LLAW2120

MATH2100

MATH2110

MRKT2100


187


Thiscourseexaminesbusinessethicsfrombothanorganizationalandmanagerialperspectivebyanalyzingthesocialresponsibilityofbusinessandethicalproblemsinvolved.Specialattentionisdrawntowardstheimportanceofcorporatesocialresponsibility and corporate governance.

System Analysis and 3 45 hrs ---Design

ThiscourseformsanintroductiontoformalproceduresandmethodsofE-Commercesystemsanalysisanddesign.Topicsincludedata,process,andobject-orientedanalysisand design modeling methods, systems life cycle, feasibility analysis, data analysis, aspects of systems design, database design, external design, architectural design, portals design, systems implementation and maintenance. Case studies are a feature of the course.

E-Commerce 3 45 hrs ---Infrastructure

ThiscourseisanintroductiontocomputernetworkusedinE-Commerce.Italsooutlinescomputer security fundamentals for e-Commerce enterprises as well as daily personal uses, including access control, encryption, authentication and key management. Topics include fundamentals of data communication, network architectures, wireless networks, network operating systems, internet applications, network securities, and e-commerce network solutions. Students will be able to learn the principles of communication networks through in-class student labs and out-of-class exercises.

Database Management 3 45 hrs ---

Thiscoursecoversuser-focuseddatabaseanddatamanagementsystems;MISandDSSconcepts, techniques, applications, and development using packaged data base managementandfilemanagersoftware.PrimaryemphasisisontheabilityofthecomputerusertodefineinformationneedsinE-Business/E-Commercecontextandthenselectanduseafilemanagerordatabasemanagementsystemappropriatetospecifiedrequirements.AcommercialsoftwareproductsuchasOraclethatincludesE-Businessfunctions will be used as students’ labs.

BUSS1120

COMP3120

COMP3130

COMP3140

Year 3 Subjects


188

E-Commerce Website 3 45 hrs ---Construction and Management

ThecoursecoversaspectsofconstructingandmanagingE-Commerceportals.Inthecontextofsoftwareengineering,itintroducesframeworkstoenablelong-termdevelopment in enterprise applications. On the practical side, the course introduces toolsandtheircapabilitiesforeffectiveorganizationalportalmanagement.Applications of virtual world tool will also be revisited here.

E-Business Applications 3 45 hrs ---

Thisiscourseoutlinesthecoretechnologies(digitizedSCM,ERP,CRM)tooperateanintegrated E-Business enterprise and explains their applications in modern businesses. TopicsincludedigitizedCRM,ERP,andSCMtools,BusinessProcessManagement(BPM),thebasicsofKMandSocialNetworking.AcommercialsoftwareproductsuchasMicro-softDynamicsorOracleE-BusinessSuitewillbeusedasstudents’labs.

Supply Chain 3 45 hrs ---Management

ThiscoursecoversprinciplesofSCM,themajorcomponentsofSCM,theimportanceofinformationinSCM,andtheroleofInformationTechnologyplaysonSCM.Thecoursealso discusses the characteristics of SCM and its role under an E-Commerce environment. Basics of Enterprise Resource Planning (ERP) will also be included in this course. AcommercialsoftwareproductsuchasMicrosoftDynamicsorOracleE-BusinessSuitewill be used as students’ labs.

Business Intelligence 3 45 hrs ---

Thiscourseincludesdatawarehousing,datamining,businessperformancemanagement,predictive analysis, online analytical processing. Data techniques are becoming indispensable in business. A warehouse is designed to facilitate reporting and analysis whiledataminingisthekeypartoftheanalysis.Thiscoursebeginswiththearchitectureforsuchwarehousingfollowedbyitsdesignmethodologies.Thenthedataminingsections are more practical. It focuses on the use of tools as in analytical CRM as well as the mechanisms behind.

COMP3150

ECOM3120

ECOM3130

ECOM3140


189

E-Commerce Project 3 45 hrs ---Management

Thiscoursecoversbasicfunctionsofprojectmanagementincludingplanning,estimat-ing,scheduling,organizing,directing,controlling,andclosing.Studentswilllearntheskillsofhowtokeepane-commerceprojectonschedule,withinbudget,andaccordingtospecificationthroughcasestudies.Thecourseaimstoprovidestudentswithathoroughunderstandingofbasicfunctionsofprojectmanagementandunderlyingskills.

Research Methodology 3 45 hrs ---in E-Commerce

ThiscoursecoversbackgroundknowledgeneededtopreparestudentstoperformresearchinGraduationProjectIandII.TopicsincludethefundamentalsofE-Commercebusiness study Methodology, basic components of an E-Commerce business and system proposal.


Thisisthefirstofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, writing), as well as to develop their knowledge of grammar and vocabulary, at the internationally accepted standard of upper intermediate. It focuses on the accurate communication of informationinabusinessenvironment.Theintegrationofauthenticmaterialsalsoenhances the usefulness of the course. Communication skills include: dealing with communicationbreakdown;negotiating;handlingdifficultsituations;reachingagreements and presentations, etc.


Thisisthesecondofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, writing), as well as to prepare the students for Advanced level courses. It focuses on improving students’ ability to communicate in English in a wide range of business situations. Theintegrationofauthenticmaterialsalsoenhancestheusefulnessofthecourse.Communicationskillsinclude:resolvingconflict;askingandansweringdifficultquestions;puttingpeopleatease;summarizinginpresentations,writingreports,etc.

ECOM3150

ECOM3160

ENGL3101

ENGL3102


190

Internet Marketing 3 45 hrs ---

Thiscourseprovidesthebasicconceptsoninternetmarketing.Studentswilllearnaboutmarketingenvironmentanalysisandthedesignofdifferentinternetmarketingstrategies.Topics include internet marketing environment, internet marketing technologies, internet market consumer behaviour, internet marketing research, internet advertising, internet marketing strategies, internet marketing management, customer relationship management,channelconflict,impactevaluationofinternetadvertising,mobilecommerce (m-commerce) and related ethics. A case study on E-Tourism using virtual world tool will be included.

E-Commerce 3 45 hrs ---Entrepreneurship

Thiscourseaddressesthefundamentalrequirementsforinitiatinganonlinebusiness.Students will learn how to turn a good idea into a successful electronic business with I.T. skills;managementknowledge,entrepreneurialattitudes,andunderstandingofInternetculture execute a business plan.

Selected Topics in 3 45 hrs ---E-Commerce

Thiscourseaimstoprovidestudentswithacomprehensiveexaminationofaparticularstate-of-the-art topic in E-Commerce discipline and for faculty members to introduce theircurrentresearchintothecurriculum.Thecoursecoveragemaydifferfromoneofferingtothenext.

Electronic Finance 3 45 hrs ---Systems

ThiscourseprovidesanintroductoryexaminationofInternetFinance.Itwillcoverbasicprinciples and roles of Internet Finance under the Internet Economy. Topics include onlinebanking,onlineinsurance,onlinetrading,securityofinternetfinance,internetfinanceriskandauditing,onlinefinancialinformation,onlineIPOs(initialpublicofferings),e-payment,andmobilefinance.

ECOM4120

ECOM4130

ECOM4140

ECOM4150

Year 4 Subjects


191

ENGL4102

ENGL4101

ECOM4170

ECOM4160 E-Commerce Regulatory 3 45 hrs ---Environment

Thecourseintroducescoretechnologies,managementandlegalissuesfordesigninge-Government. Its topics cover cyberspace law, archives and records of management policy,andinformationscience.TheStudentswillexamineavarietyofissuesconcerninge-government framework, archives and records of management policy, electronic government applications, information communication technology, other relevant technologies adopted, intellectual property rights, e-commerce patents, privacy, taxation and international trade resulting from e-commerce.

E-Commerce Strategy 3 45 hrs ---

ThiscoursewillbeacapstoneendoftheE-Commerceprogram.Itexpandsonstrategic management principles in the context of E-Commerce and global market. Topics include EC strategy formulation and implementation, EC competitiveness analysis, ECfinancialperformanceassessment,ECmodels,ECglobalization,ECmergersandacquisition strategy.


ThisisthefirstofthetwoadvancedlevelEnglishcourses.Thecourseaimstodevelopthecommunication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to broaden their knowledge of the business world. Itfocusesondevelopingstudents’fluencyandconfidenceinusingthelanguageofbusiness in a variety of contexts. Special emphasis is also placed on presentations and officialcorrespondencesuchascomposingadministrativedocumentsofatechnicalnature.Theintegrationofauthenticmaterialsalsoenhancestheusefulnessofthecourse.Topics include: Business skills include: networking; telephoning strategies; negotiating: being vague and precise; problem-solving; ethical problem-solving.


ThisisthesecondofthetwoadvancedlevelEnglishcourses.Thecourseaimstodevelopthe communication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to prepare the students for their future careers. Itfocusesondevelopingstudents’fluencyandconfidenceinusingthelanguageofbusinessinavarietyofcontexts.Whilespecialemphasisisplacedonstudents’confidenceand skills in public speaking and presentation, substantial emphasis is also placed on effectivelanguageandorganizationskillsaswellasdeliveryofspeech.Particularattentionwillbepaidtocross-culturalcommunicationandethicalissues.Businessskillsinclude: giving presentations; negotiating sales; brainstorming and creativity; telephone strategies:chasingpayment;writing:briefingmultinationalteams,etc.


192


Thisisanintegratedcoursewhichrequiresstudentstoapplytheirknowledgeandskillsacquiredinpreviouscoursestoaccomplishaprojectbypursuinganin-depthandhandson study in a selected topic in E-Commerce Applications. Students are required to complete a projectproposalbytheendofthiscoursebeforeproceedingtoGraduationReportII.


Completion of Graduation Report I is a prerequisite for students to be enrolled in this course.Studentscontinueontheirselectedstudyinthiscourse.Thestudentsarerequiredto submit a report upon completing their study.

MGPO4100

MGPO4110

Elective Subjects Environmental 3 45 hrs ---Management System

Thiscoursepresentsthebasicphilosophyofenvironmentalmanagementsystem.It describes the impact of human activities on our environment including resource consumption, water quality, air quality, noise, and waste disposal. Integrated environmen-taltoolsincludingISO14000environmentalmanagementsystem,lifecycle,assessmentand eco-labeling would also be covered. Topics include: Interaction between business, technology, and environment; resource consumption and its impact on ecosystem; basic forms of pollution; application of life cycle assessment and econ-labeling to product developmentandintroducingtheireffectsonbusinessactivities.

Communication 3 45 hrs ---

Thiscourseoffersgeneralprinciplesofwrittenandoralcommunication.Emphasisisplacedoneffectiveorganizationtechniques,presentationandformats.Clarityandprecisioninbothoralandwrittencommunicationarestressed.Topicsinclude:Letter;Résumé; memo; long reports; interviewing techniques.

BUSS0131

COMM0110


193

HIST0110

LLAW0120

MGOV0110

PADM0120

PHIL0110




ThiscoursecoversHistoryofMacaoSARBasicLaw,theprincipleof“onecountry,two systems”, the relationship between the Central Authorities and the Macao SAR, fundamental rights and duties of residents, political structure, economy, culture and social affairs,externalaffairs,interpretationandamendmentoftheBasicLawTopicsinclude:Macao SAR Basic Law; comparison of Basic Law between Hong Kong and Macao.



Introduction to Public 3 45 hrs ---Administration

Thiscourseprovidesstudentswithanoverviewofthefieldandprofessionofpublicadministration.Itoffersasurveyofsocialandhistoricalenvironmentofpublicagencies.Students will also be introduced with the characteristics and problems of bureaucracy indifferentpoliticalsystems.Topicsinclude:Publicmanagement;leadershipandadministration; distractive ethics; public personnel management; decision making and policy analysis; policy implementation; policy evaluation.

Introduction to 3 45 hrs ---Philosophy

Thiscoursecoversabroadintroductiontoboththecentralconceptsandapplicationsofphilosophy. Strong emphasis will be placed on well-known philosophy’s thinkers and themes. Topics include: Logical reasoning and fallacies; metaphysics and epistemology; the pre-Socratics; Socrates, Plato, and Aristotle; the mind; religion; ethics; aesthetics; education; politics; law; and economics.


194


Thiscourseisanintroductiontoboththecentralconceptsandapplicationsofpsychologytoday together with an understanding of how these concepts are researched, investigated and presented. Topics include: Experimental psychology and research methods; biological bases of behaviour; sensation and perception; cognition; human development; learning; consciousness; emotion and motivation; personality; abnormality; counseling; social psychology; spiritual psychology.


Thiscourseformsanintroductiontodevelopandassessone’sbasicinterpersonalrelationshipskillsnecessaryfortheeffectiveuseofselfasaprofessionalhelper.Topicsinclude: Interpersonal communication in business; perceptions and emotions; language andlistening;conflictsandresolutionsinrelationships;groupcommunication.


An introduction to the central concepts and applications of sociology today with an emphasis on the development of a sociological perspective will be provided. Topics include:Typesofsociety;culture,socialization,andidentity;socialinteractionandeveryday life; the body; gender, sexuality, and inequality; ethnicity and race; socialstratificationandclassstructure;marriage,family,andpersonallife.



PSYC0110

SOCI0110

SOCI1130


195



Principles of 3 45 hrs ---Accounting II

Thiscourseintroducesconcepts,principlesandpracticeoffinancialaccountingasa continuation of the previous course. Topics covered include accounting for long-term assetsandliabilities,stock-holders’equity,cashflowstatementanalysis,andinterpretationoffinancialstatements.


Thiscourseprovidesanoverviewofthebusinessworldaimingatexploringbusinessactivities in relation to the economic activities ranging from various economic systems, competitivebusinessenvironment,marketglobalization,differentformsofbusinessownership, management practices, and business practices.




ThisisanintroductorycourseinBusinessSoftwareApplications.ThiscoursealsoprovidesanintroductiontocomputersandMicrosoftWindows.Whenstudentscompletedthecoursetheywillhaveafirmknowledgeandunderstandingofselectedbusinessofficetools in practical uses.

BACHELOR OF MANAGEMENT (4LGDI/4LGNI)


3

Duration

45 hrs

Pre-requisite

---

Code

ACCT1100

ACCT1110

BUSS1100

BUSS1110

COMP1100


196

Business Computing with 3 45 hrs ---Internet Applications

ThiscourseprovidesafoundationtoInternet/IntranettechnologiesbyteachingstudentsonhowtouseInternetbrowsers.Thiscoursealsofocusesonthedesignanddevelopment of Web pages. It will cover the basic elements/structure of HTML documents, Web site development process and most importantly the usage of tools toconstruct-differentcomponentsusedinWebpages.




Thiscourseprovidesanintroductoryexaminationofmacroeconomics.Emphasiswillbeplacedonunderstandingnationalandinternationaleconomicpolicies.Thiscoursewillattempttoidentifysome of the underlying factors of our society’s most serious economic problems.


Thisisthefirstofthetwopre-intermediateEnglishcourses.Thecourseaimstoincreasestudents’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, and writing) with substantial emphasis being placed on oral and listening skills in class. Interactionisencouragedthroughmanycommunicativeactivities.Theintegrationofauthentic materials also enhances the usefulness of the course. Topics include: careers, companies,ideas,stressandentertaining.Languageskillsinclude:skimming&scanningtechniques; telephoning; participating in discussions; greetings and small talk, etc.


Thisisthesecondofthetwopre-intermediateEnglishcourses.Thecourseaimstoenhance students’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, and writing)withsubstantialemphasisbeingplacedonbuildingupstudents’confidenceinusing English. It also prepares students for Intermediate level courses. Interaction is encouragedthroughmanycommunicativeactivities.Theintegrationofauthenticmaterials also enhances the usefulness of the course. Topics include: marketing, planning, managingpeopleandproducts.Languageskillsinclude:dealingwithconflict;presentingaproduct;socializingandentertaining,etc.

COMP1110

ECON1100

ECON1110

ENGL1101

ENGL1102


197




ThisisacontinuationofthePutonghuaIwhichaimstohavestudentsmasterthePinyinsystem,andusefairlyfluentPutonghuainconversationindailyworkdailylifeandsocialsituations.Trainingofcorrectpronunciationandsounddifferentiationwillbeemphasizedin order to improve students’ ability to listen and speak and Putonghua. Topics include: pronunciation and listening, etc.




ThisisacontinuationofFrenchIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andunderstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.



MAND1101

MAND1102

JAPN1101

FREN1102

FREN1101


198


ThisisacontinuationofJapaneseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andunderstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.




ThisisacontinuationofPortugueseIwhichdevelopsstudents’languageskills.Particularemphasisisplacedonlistening,andonwrittenandoralexpression.Studentslearntounderstandforeignlanguagetexts,usethelanguagecorrectlyandconfidently,andunderstand the foreign culture through foreign language learning. Topics include: listening, speaking, reading and writing.

JAPN1102

PORT1101

PORT1102

Complete 2 subjects from 6 90 hrs --- the elective subjects


ThisisthefirstofthetwointermediateEnglishcourses.Thecourseaimstoprovidestudents with the grounding in English necessary in business environments, both social andworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguageskills(speaking, listening, reading, writing) with substantial emphasis being placed on reading andwritingskillsforbusinesscorrespondence.Theintegrationofauthenticmaterialsalsoenhancestheusefulnessofthecourse.Topicsinclude:brands,travel,organization,money and advertising, etc. Language skills include: describing trends; writing emails and summaries, etc.

---

ENGL2101

Year 2 Subjects


199

ENGL2102

FINA2120

HHRM2120

LLAW2120

MATH2100


ThisisthesecondofthetwointermediateEnglishcourses.Thecourseaimstoprovide students with the grounding in English necessary in business environments, bothsocialandworkplacesettings.Itwillfurtherdevelopstudents’useofthefourlanguage skills (speaking, listening, reading, and writing) with substantial emphasis beingplacedonfamiliarizingstudentswithEnglishintermsofusingthelanguageintheir future business-careers. It also prepares students for Upper-intermediate level courses. Topics include: employment, trade, leadership, innovation and competition, etc. Language skills include: words and expressions to describe innovations; words for talkingaboutqualitycontrolandcustomerservice;writingletters,shortarticlesandpress releases, etc.


Thiscourseprovidesanintroductoryexaminationofbusinessfinance.Itwillcoverthebasicprinciplesoffinanceandtheirapplicationstofinancialproblemsofbusinessenterprises.Throughillustration,discussion,andapplication,studentswilllearnthetools and techniques that can be applied to understanding, evaluation, and resolution of financialproblems.


Thiscourseconcentratesonthehumanresourcesmanagementfunctionofselection,performance, appraisal, training and development and compensation. Focus is also placed current issues related to these functions.




Thiscourseemphasizesthemathematicsrequiredingeneralbusinessprocesses.Itisdesigned to prepare students for the mathematical and analytical applications most useful in subsequent business and economic courses. Topics include: applications of equations and inequalities; functions and graphs; lines, parabolas, and systems; exponential and logarithmicfunctions;mathematicsoffinance;matrixalgebra;linearprogramming.


200


Thiscourseisdesignedtointroducebasicstatisticalprinciples,andtechniquesfordata analysis in the context of solving business problems. Students will learn how to perform statistical analysis on various inferential real life situations. Topics include: organizingdata;descriptivestatistics;probability;discretedistributions;normaldistribution; sampling and sampling distributions; estimation; hypothesis testing; correlation and regression analysis.

Small Business 3 45 hrs ---Management

Thiscourseprovidesstudentswithanunderstandingofthemajorproblemstheywillfaceand the pitfalls they must avoid if success is to be assured in the management/ownership of a small business. Students will be introduced to management functions, problem areas, decision making, and fundamentals for small business.





MATH2110

MGMT2130

MRKT2100

TOUR2120


201

Corporate Governance 3 45 hrs ---and Social Responsibility

Thiscourseexamineshowcorporationsrespondtoethicaldilemmaswhilstconsideringthe needs of their various stakeholders within the context of government regulations. Therolesofgovernmentregulationandcommunitycollaboration,astheyimpactonbusinesses operating across cultures, are also explored and current reforms of corporate governance are discussed.

Business Research 3 45 hrs ---Methods

Thiscourseprovidesanintroductionofbasicmethodologicalconceptsandphilosophyof science in relation to business research methods. It leads to an understanding of the fundamental stages of research including the formulation of a research problem, data col-lection methods, as well as the presentation of research reports.




Thisisthefirstofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, writing ), as well as to develop their knowledge of grammar and vocabulary, at the internationally accepted standard of upper intermediate. It focuses on the accurate communication of informationinabusinessenvironment.Theintegrationofauthenticmaterialsalsoenhances the usefulness of the course. Topics include: communication, international marketing, building relationships, risks and e-commerce. Communication skills include: dealingwithcommunicationbreakdown;negotiating;handlingdifficultsituations;reaching agreements and presentations, etc.

BUSS3120

BUSS3130

COMM3120

ENGL3101

Year 3 Subjects


202


Thisisthesecondofthetwoupper-intermediateEnglishcourses.Thecourseaimstoimprove students’ use of the four language skills (speaking, listening, reading, writing), as well as to prepare the students for Advanced level courses. It focuses on improving students’abilitytocommunicateinEnglishinawiderangeofbusinesssituations.Theintegration of authentic materials also enhances the usefulness of the course. Topics include:teambuilding,raisingfinance,crisismanagement,takeoversandmergers,etc.Communicationskillsinclude:resolvingconflict;askingandansweringdifficultquestions;puttingpeopleatease;summarizinginpresentations,writingreports,etc.

Organizational Behaviour 3 45 hrs ---

Thiscourseisdesignedtoprovidestudentswithanunderstandingofessentialtheoriesandinsightsintohowthedisciplineoforganizationalbehaviourcanbeusedtoachievemoreefficientandhigher-performingworkplaces.Itcoversthedynamicsofpeopleandorganizationmodelsoforganizationalbehaviour,motivationandrewardsystems,individualandinterpersonalbehaviour,managingchangeandorganizationalbehaviouracross cultures.

Operations Management 3 45 hrs ---

Thiscourseconsiderstheoperationsfromamanagerialperspective.Keyperformancemeasures of operations as well as important concepts for improving the performance of operations along these dimensions will be discussed. Emphasis will be placed on both familiarizationsofvariousproductionprocessesandservicesystems,andtoquantitativeanalysis of problems arising in the management of operations.

Total Quality 3 45 hrs --- Management

ThiscourseexaminestheskillsandknowledgenecessarytoimplementasuccessfulTQMprogram .Students will be provided with an understanding of the history, purpose and fundamentals of TQM, the tools and techniques that can improve operations, product quality, process quality, customer satisfaction and employee involvement, and the various methodstoassessprogressoftheTQMprograminanorganization.

Knowledge Management 3 45 hrs ---

Thiscoursefocusesonthedevelopmentandapplicationofbothtechnicalandpeoplemanagement skills within Knowledge Management environments in contemporary organizations.Intersectionofthreemajordisciplines-informationtechnology,generalmanagement theory and human resource management will be drawn upon.

ENGL3102

MGMT2120

MGMT3120

MGMT3130

MGMT3140


203

Leadership Principles 3 45 hrs ---and Practices

Thepurposeofthiscourseistoprovidethefundamentalknowledgeofrelevantprinciplesandpracticestoexerciseeffectiveleadership.Studentswillexaminethecharacteristicsofaneffectiveleaderandthebehaviourwhichdistinguisheffectiveleadership.Contempo-raryproblemsandissueswillbeanalyzedintermsofthecontrastingapproachesoftheleadership theorists.

Retail Management 3 45 hrs ---

Thiscourseexploresthebasicareasofretailmanagement:buying,merchandising,retailpromotion, store location, store layout, credit management, and inventory control. It emphasizesonpracticalapplicationofretailmanagementprinciples.

Customer Relationship 3 45 hrs ---Management

ThiscourseintroducesstudentstolearnCRM’sstrategyandmethodsthroughmarketing,and management dimensions. CRM’s strategy and methods increase customer satisfac-tionandtoimproveandmaintaincustomerrelationshipsCRM’stasksemphasizeoncoordinatingtheactivitiesofinternalfunctionsandonutilizingtheresourcesofexternalto integrate and strengthen the processes of delivering superior customer value.

MGMT3150

MRKT3120

MRKT3170


ThisisthefirstofthetwoadvancedlevelEnglishcourses.Thecourseaimstodevelopthecommunication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to broaden their knowledge of the business world. It focusesondevelopingstudents’fluencyandconfidenceinusingthelanguageofbusinessinavarietyofcontexts.Specialemphasisisalsoplacedonpresentationsandofficialcor-respondencesuchascomposingadministrativedocumentsofatechnicalnature.Theinte-gration of authentic materials also enhances the usefulness of the course. Topics include: Being international, training, partnerships, employment trends and business ethnics. Business skills include: networking; telephoning strategies; negotiating: being vague and precise; problem-solving; ethical problem-solving.

ENGL4101

Year 4 Subjects


204


ThisisthesecondofthetwoadvancedlevelEnglishcourses.Thecourseaimstodevelopthe communication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to prepare the students for their future careers. Itfocusesondevelopingstudents’fluencyandconfidenceinusingthelanguageofbusi-nessinavarietyofcontexts.Whilespecialemphasisisplacedonstudents’confidenceandskillsinpublicspeakingandpresentation,substantialemphasisisalsoplacedoneffectivelanguageandorganizationskillsaswellasdeliveryofspeech.Particularattentionwillbepaidtocross-culturalcommunicationandethicalissues.Topicsinclude:financeandbanking,consultants,strategy,doingbusinessonline,projectmanagement.Businessskillsinclude: giving presentations; negotiating sales; brainstorming and creativity; telephone strategies:chasingpayment;writing:briefingmultinationalteams,etc.

Change Management 3 45 hrs ---

Thiscourseexaminestheenvironmentalforcesandprocessesinfluencingorganizationalchangeandhowtheseinfluencesaffectthestrategies,structuresandcontextswithinwhichorganizationsoperate.Itisdesignedtopromoteapositiveresponsetoorganiza-tional change thereby contributing to a positive and optimistic working environment. Thecoursewillincreasestudents’awarenessoftheneedforchangeandhelpingivinginsightsintomanagers’ownapproachtochangemanagement,andhowtheyattempttoinfluenceothers.

Cross Cultural 3 45 hrs ---Management

Thiscourseexaminesorganizationalandindividualbehaviours,structures,andman-agement practices in multinationals and in business situations involving cross cultural interactions. Emphasis place on management theory related to varying cultures the significanceofcross-culturalvariablesintheglobalbusinessenvironment.


Thiscourseprovidesstudentswithanunderstandingandawarenessoftheunderlyingconcepts and practical application of the basics of strategic management. Emphasis will beplacedonthecompetitiveadvantage,SWOTanalysis,resource-basedviewofthefirm,and various strategy levels (functional, competitive and corporate).

ENGL4102

MGMT4120

MGMT4130

MGMT4140


205

Crisis Management 3 45 hrs ---

Thecourseaimsatincreasingthestudentsunderstandingaboutthedifferentconceptsofcrisismanagement,conflictmanagement,andconflictresolutionandconflictprevention.Thestudentsshouldbeabletoanalyzeandunderstandconflictsinthesetermsandthetheoretical development of the concepts.

Selected Topics in 3 45 hrs ---Management

Thiscourseprovidesacomprehensiveexaminationofaparticularissueinmanagementthrough case studies and literature reviews.

Business Policy 3 45 hrs ---

Thiscourseisa“capstone”seminaringeneralmanagement.Itintegratestheknowledge,theories, skills, and techniques derived from the previous courses in this program cur-riculum. Students apply analytical and diagnostic skills to detect business problems to formulatestrategies,tactics,plans,andpoliciesfortheimprovementoforganizationalperformance.


Thisisanintegratedcoursewhichrequiresstudentstoapplytheirknowledgeandskillsacquiredinpreviouscoursestoaccomplishaprojectbypursuinganin-depthstudyinaselected topic in Management. Students are required to complete a report proposal by the end of this course before proceeding to Graduation Report II.


Completion of Graduation Report I is a prerequisite for students to be enrolled in this course. Students continue on their selected study in this course and are required to submit a report upon completing at the end of the semester.

MGMT4150

MGMT4160

MGMT4170

MGPO4100

MGPO4110


206

Elective Subjects Cost Accounting 3 45 hrs ---

Thiscourseisanintroductiontocost-volumeanalysis,jobcosting,processcosting,budgeting and cost analysis for management control. Cost accounting for outside reporting purposes and management purposes will both be examined in the course. Topicsinclude:Cost-volume-profitanalysis;activity-basedcosting;budget;cost allocation; process costing.

Business, Government 3 45 hrs ---and Society

Thiscourseexaminesthepolitical,regulatory,societal,andnaturalfactorsthatshapebusiness’non-marketenvironment.Studentslearnhowtoanalyzeandproactivelyman-age the non-market environment through integrated market- and non-market strategies.

Environmental 3 45 hrs ---Management System

Thiscoursepresentsthebasicphilosophyofenvironmentalmanagementsystem.It describes the impact of human activities on our environment including resource consumption, water quality, air quality, noise, and waste disposal. Integrated environmen-taltoolsincludingISO14000environmentalmanagementsystem,lifecycle,assessmentand eco-labeling would also be covered. Topics include: Interaction between business, technology, and environment; resource consumption and its impact on ecosystem; basic forms of pollution; application of life cycle assessment and econ-labeling to product developmentandintroducingtheireffectsonbusinessactivities.

World Regional 3 45 hrs ---Geography

Thecourseintroducesstudentstomajorregionsoftheworld.Specialemphasiswillbegiven to environmental, political and economic conditions, as well as social and cultural characteristics of selected countries.

ACCT3130

BUSS0130

BUSS0131

GEOG0110


207

HIST0110

LLAW0120

MCCO0140

MGMT0140

MMIS0140




ThiscoursecoversHistoryofMacaoSARBasicLaw,theprincipleof“onecountry,two systems”, the relationship between the Central Authorities and the Macao SAR, fundamental rights and duties of residents, political structure, economy, culture and social affairs,externalaffairs,interpretationandamendmentoftheBasicLawTopicsinclude:Macao SAR Basic Law; comparison of Basic Law between Hong Kong and Macao.


Thiscoursefocusesonpracticalwrittenandoralcommunicationforgeneralbusinessactivities.Itemphasizespracticeinthepreparationofabstracts,proposals,reports,and correspondence. Students will take part in case studies and simulated practical applications.Topicsinclude:differenttypesofbusinesscorrespondences.

Event Management 3 45 hrs ---

Thiscourseextendstheapplicationofmanagementknowledgetothespecificareaofevents and facilities management aiming to equip students with skills and working knowledge of facility and event planning, design and management issues that are in keeping with current practices and trends.

Management Information 3 45 hrs ---Systems



208

Introduction to Public 3 45 hrs ---Administration

Thiscourseprovidesstudentswithanoverviewofthefieldandprofessionofpublicadministration.Itoffersasurveyofsocialandhistoricalenvironmentofpublicagencies.Students will also be introduced with the characteristics and problems of bureaucracy indifferentpoliticalsystems.Topicsinclude:Publicmanagement;leadershipandadministration; distractive ethics; public personnel management; decision making and policy analysis; policy implementation; policy evaluation.


Thiscourseisanintroductiontoboththecentralconceptsandapplicationsofpsychology today together with an understanding of how these concepts are researched, investigated and presented. Topics include: Experimental psychology and research methods; biological bases of behaviour; sensation and perception; cognition; human development; learning; consciousness; emotion and motivation; personality; abnormality; counseling; social psychology; spiritual psychology.


An introduction to the central concepts and applications of sociology today with an emphasis on the development of a sociological perspective will be provided. Topics include:Typesofsociety;culture,socialization,andidentity;socialinteractionandeveryday life; the body; gender, sexuality, and inequality; ethnicity and race; social stratificationandclassstructure;marriage,family,andpersonallife.



PADM0120

PSYC0110

SOCI1130


209

Business Software Applications

ThiscourseconsistsofabriefintroductiontocomputersandMicrosoftWindowsXP,sixprojectsfromMicrosoftWord2003,andsixprojectsfromMicrosoftExcel2003.Upon completion of this course, students will be acquainted with the fundamentals of MicrosoftOffice2003;beequippedwiththecomputerskillstosolvebusinessproblemsandbeprovidedaknowledgebaseofMicrosoftWord2003andMicrosoftExcel2003.

Marcoeconomics 3 45 hrs ---

Thiscourseprovidesanintroductoryexaminationofmacroeconomics.Emphasiswillbeplacedonunderstandingnationalandinternationaleconomicpolicies.Thiscoursewillattempttoidentifysomeoftheunderlyingfactorsofoursociety’smostseriouseconomicproblems. Topics include: International trade; measuring a nation’s income; measuring thecostofliving;productionandgrowth;saving,investment,andthefinancialsystem;unemployment; monetary system; open-economy macroeconomics; aggregate demand and supply.


Thiscourseprovidesanintroductoryexaminationofmicroeconomics.Emphasisisplacedonthemarketforcesofsupplyanddemand,theefficiencyofmarkets,theeconomicsofthepublicfactor,firmbehaviourandtheorganizationofindustry,andthemarketsforthefactors of production. Topics include: Scarcity and choice; demand and supply; elasticity; household consumption behaviour; production and cost; market structure; perfect and imperfect competition; and wage rate determination.

BACHELOR OF SOCIAL SCIENCE IN GAMING AND RECREATION (4LLGRDC/4LGRNC)


3

Duration

45 hrs

Pre-requisite

---

Code

COMP1100

ECON1101

ECON1102


210


Thisisthefirstofthetwopre-intermediate(Band4) English courses (Market Leader). ThecourseisintendedtoexposestudentstothevarietyofspokenEnglish.Itwillfocus on developing students’ English skills in listening, speaking, reading, and writing. Topics include conversation skills, usage of vocabulary and grammar, reading, writing, and listening.


Thisisthesecondofthetwopre-intermediate(Band4.5)Englishcourses(MarketLeader),and the course is intended to increase students’ skills and competence in using English in general situations. Substantial emphasis is placed on oral/aural skills in class, and interac-tion is encouraged through many communicative activities. Topics include conversation, usage of vocabulary and grammar, reading, writing, and listening.

Financial Management 3 45 hrs ---

Thecourseprovidesanin-depthstudyofthetheoryandpracticeofcorporatefinancialmanagementincludingastudyofafirm’sobjectives,investmentdecisions,long-termandshort-termfinancingdecisions,workingcapitalmanagement,cashandinventorymanagement, mergers and corporate control. Topics include: Capital budgeting, dividend policy,financingdecisions,leasingandmergers.

Introduction to 3 45 hrs ---Gambling Industry

General introduction to casino and gambling industry in the world, which include the historyofgamblingindustry,thepresentstatusofthedevelopmentindifferentcountriesand regions, and the history and development of gambling industry in Macau, the future trends of the industry, and the impacts of the industry on local society and economy.

Introduction to 3 45 hrs ---Gambling Management

Thissubjectisanoverviewofthecasinoindustry.Topicsincludetheeconomicsofthecasino,itsinterfacewiththehotel,organizationsandterminology.

ENGL1101

ENGL1102

FINA1100

GRMM1101

GRMM1102


211

College Mathematics 3 45 hrs ---

Thiscourseemphasizesthemathematicsrequiredingeneralbusinessprocesses.Itisde-signed to prepare students for the mathematical and analytical applications most useful in subsequent business and economic courses. Topics include: Functions; graphs; compound interest; vectors; matrices; exponential and logarithmic functions; systems of linear equa-tions; linear programming with applications; elementary probability; annuities; polyno-mial and rational functions; analytical geometry and introduction to calculus.

Statistics 3 45 hrs ---

Thiscourseisdesignedtointroducebasicstatisticalprinciples,andtechniquesfordataanalysis in the context of solving business problems. Students will learn how to perform statistical analysis on various inferential real life situations. Topics include: Statistical collection and presentation of data; central tendencies; frequency distributions; prob-ability; sampling; estimation; least squares; hypothesis testing; correlation and regression analysis.

Psychology 3 45 hrs ---

Thiscourseisanintroductiontoboththecentralconceptsandapplicationsofpsychologytoday together with an understanding of how these concepts are researched, investigated and presented. Topics include: Experimental psychology and research methods; biological bases of behaviour; sensation and perception; cognition; human development; learning; consciousness; emotion and motivation; personality; abnormality; counseling; social psychology; spiritual psychology.

Sociology 3 45 hrs ---

An introduction to the central concepts and applications of sociology today with an em-phasis on the development of a sociological perspective will be provided. Topics include: Typesofsociety;culture,socialization,andidentity;socialinteractionandeverydaylife;thebody;gender,sexuality,andinequality;ethnicityandrace;socialstratificationandclass structure; marriage, family, and personal life.

SOCI1100

PSYC1100

MATH1102

MATH1101


212

Financial Accounting For 3 45 hrs ---Gaming Industry

Thiscourseisdesignedtoprovidestudentswithafundamentalunderstandingofthefinancialandcorporateaccountingconceptsofthegamblingindustryinordertoallowthemtobefamiliarizedwithitsoperationalenvironment,accounting,auditing,taxationandfinancialmanagementperspective.Throughdetailedanalysisofthecostandbenefitrelationship,studentswillbeequippedwiththebasicanalyticalskillinitsfinancialstatusandoperatingresults.

Management Accounting 3 45 hrs ---

Thiscourseintroducestheroleaccountingdataplaysintheinternalmanagementprocesses of planning, control and decision-making. Important topics such as cost systems design, planning and control, and cost data for decision-making will be covered. Thiscourseemphasizesthedevelopmentofaccountingmeasurementthatistailoredmainly for internal use.

Intrapersonal and 3 45 hrs ---Interpersonal Skills

Thiscourseformsanintroductiontodevelopandassessone’sbasicintrapersonalandinterpersonalrelationshipskillsnecessaryfortheeffectiveuseofselfasa professional helper. Topics include: Interpersonal communication in business; intrapersonal communication; perceptions and emotions; language and listening; conflictsandresolutionsinrelationships;groupcommunication.


Thisisthefirstofthetwointermediate(Band5)Englishcourses(MarketLeader).ThecourseisintendedtoencouragestudentstouseEnglishincommonsocialandworkplacesettings.Itwillalsofocusonfurtherdevelopingstudents’Englishskillsinlistening, speaking, reading, and writing. Topics include basic work communication, telephone skills, casino game rules and procedures, usage of vocabulary and grammar, listening, speaking, reading, and writing.

ACCT2102

ACCT2103

COMM2100

ENGL2101

Year 2 Subjects


213

ENGL2102

GRMT2101

GRMT2102

GRMT2103

MAND2100


Thisisthesecondofthetwointermediate(Band5.5)Englishcourses(MarketLeader),and the course is intended to increase students’ skill and competence in using English insocialandworkplacesettings.Substantialemphasiswillbeplacedonfurtherdevelopingoverall listening, speaking, reading, and writing skills. Topics include role-playing, explaining casino game rules and procedures, giving opinions and talking about incidents in a casino, usage of vocabulary and grammar, listening, reading, and writing.

Casino Table-Game I 3 45 hrs ---

Thecourseprovidesanoverviewofcasinomanagement.Topicsinclude:Common management skills, such as supervising, giving instructions and decision making;operationskills,suchasoperationpattern,dailyproceduresandknowingyour players; front-line communication skills, such as cooperation relationship with differentdepartments;gamingterminology(inbothChineseandEnglish).

Casino Table-Game II 3 45 hrs ---

Thecourseaimstoprovideanintroductiontocasinogamingmanagementandtopreparestudentsforhandlingallkindsofincidentsincasinos.Topicsinclude:Theoryandmathematicalanalysisofeverytablegames;Baccarat;Blackjack;SicBo;FanTan;Caribbean Stud Poker, Craps and others; game protection and common errors handling; case study.

Gaming Technology 3 45 hrs ---

Thecourseaimstoprovideopportunitiesforstudentstounderstandtheusageofmoderntechnologyingamingrelatedaspects.Thiscoursefocusesontheintroductionofbasicconcepts of gaming technology application. Topics include: Development of technology application in global gaming industry; introduction of technology technical structure and itsapplicationintablegames,slotmachines,onlinegamingandsportsbetting.

Applied Mandarin 3 45 hrs ---

Thissubjectaimstodevelopthestudents’basicconversationskillsinMandarin.Thespecificterms,sentencestructuresrelatedingamingandrecreationindustryandthedifferencesbetweenMandarinandCantonesewithregardtowords,grammarwillbecovered. Substantial emphasis will be placed on pronunciation, conversation for general purpose and in gaming and recreation industry.


214

Applied Mathematics 3 45 hrs ---

Thecourseemphasizesthemathematicsrelatedtotablegames.Topicsinclude:Odds;theoretical win; true odds; volatility; rating; game pace; house advantage; hold percentage.

Public Relations and 3 45 hrs ---Crisis Management

“PublicRelationsandCrisisManagement”isdesignedtoprovidestudentsapracticallearningopportunityofhowPRworksinexistingcommunicationssociety.Thiscourseprovides the contexts of the basic PR concepts and working modules which are effectiveapproachesinPRsystems,newrelease,mediarelations,internalcommunica-tions, corporate sponsorship, spokesman system and crisis management. Case study of various PR activities is given in the class for student discussion and idea development.

Marketing 3 45 hrs ---

Thiscourseprovidesanintroductoryexaminationofmarketing.Emphasiswillbeplacedon consumer orientation, reward for the company, appreciation and use of marketing research, coordination of elements of the marketing mix, and appreciation and use of disciplined planning. Topics include: Marketing environment; managing marketing information; consumer markets and buyer behaviour; marketing segmentation; product, services, and branding strategies; product life-cycle strategies; pricing; marketing channels and supply chain management; promotional management.

MATH2103

MGMT2101

MRKT2100


Thisisanupperintermediate(Band6)Englishcourse.ThecourseisintendedtoencouragestudentsinusingEnglishcomfortablyinsocialandworkplacesettings.At the same time, it will also focus on further developing students’ English skills in listening, speaking, reading, and writing. Topics include role-playing, describing casino players, giving directions (using real casinos and landmarks), making suggestions, usage of vocabulary and grammar, listening, reading, and simple report-writing.

ENGL3101

Year 3 Subjects


215

ENGL3102

GRMM3103

GRMM3104

GRMT3104

GRMT3105


Thisisanupper-intermediate(Band6.5)Englishcoursewhichisintendedtoincrease students’ skill and competence in using English in social and work-related situations. Besides placing emphasis on oral/aural skills through communicative activities in class, students are also encouraged to express themselves in writing. Topics include role-playing,askingforleaves,reportingincidentsoncasinofloors,expressingopinions,usage of vocabulary and grammar, listening, reading, and report-writing.

Social and Economic 3 45 hrs ---Impacts of Gambling Industry

ThiscourseisfocusedontheimpactsofcasinoindustryonthesocietiesandeconomiesinMacao,MainlandChinaandothersourceregionsofvisitorstoMacao.Thebenefitsandproblemsofgamblingindustrywillbeanalyzed.

Gambling Laws and 3 45 hrs ---Regulations

ThiscourseisfocusedonthelawsandregulationsrelatedtothegamblingindustryinMacau and a comparison is made between the laws and regulations in Nevada, New Jer-seyandthoseinMacau.TherelevantlawsinMainlandChinaandotherregionswillalsobesurveyed.Specificemphasisisgiventocompliancerequirementsofgaminglicenses.

Slot Management I 3 45 hrs ---

Thiscourseaimstoprovideanoverviewofbusinessoperationandmanagementcon-cepts, so as to equip students with the knowledge and skills necessary to succeed in slot management. Topics include: introduction of slot machines and slot system operation; businesspatternanddevelopmentofglobalslotindustry;certificationsystemandrules;slot mathematics and game analysis; front-line operation and management skill; report handling skills.

Casino Equipment 3 45 hrs ---Management

Thiscourseenablesstudentstounderstandthebasicconceptsofequipmentmanagementandtoacquiretheessentialmanagementskillssoastoenhanceefficiencyandeffectofcasinomanagement.Topicsinclude:Theuseofmoderncasinoequipmentintheindustry;characteristics and categories of casino equipment; management skills and procedures of departmentsrelatedtoequipmentmanagement;safetyrulesandprocedures;analyzingand reporting skills; resource management and auditing skills; the application of informa-tion technology in casino equipment management.


216

Table-Game Management 3 45 hrs ---

Thecourseaimstohelpstudentstolearncasinooperationmanagement.Topicswillbecoveredareasfollows,managementskillsinsupervision,casinofacilitiessetting,decision-making and execution, operation skills such as operation models, routine procedures, players’ psychology; casino management in Macao including a comparison with that in the United States and Australia; market changes; market share; market need; and development trends analysis; casino terms (both in English and Chinese).

Slot Management II 3 45 hrs ---

Thiscourseisintendedtoprovideanoverviewofbusinessoperationandmanagementconcepts, so as to equip students with the knowledge and skills necessary to succeed in slot management. Emphasis will be placed on improvement and monitoring of slot managementsystemandthestandardizationanddevelopmenttrendofslotmachinesin Macao and the world. Slot Management II is the second of the two slot management courses. Topics include: Slot management system application and data analysis; human resource coordination skills; business planning and reform; monitoring and crisis man-agement;standardizationanddevelopmenttrend;casestudyandanalysis.

Casino Management 3 45 hrs ---

Thecourseistohelpstudentstoknowthedailyoperationoftheinternalsurveillancedepartment and cage and to deep the understanding of casino operation. Topics include: surveillance system and casino cage operation, casino management structure, operation andfunctionsofitsdifferentdivisions,andcasesanalysis.



GRMT3106

GRMT3107

GRMT3108

HHRM3100


217

Management Theories 3 45 hrs ---and Leadership Practices

Theapproachofthiscourseisusedtoprovideabasicideaofbusinessadministration.Throughthestudyofthiscourse,theinstructorwillgivestudentsanideaabouthowtheconceptsofbusinessadministrationwillbeusedtoanalyzetheenvironmentofcasinoindustryandthenthestudentscanhaveanewlookontheindustrytheywilljoinin.Thiscoursecontainsfoursections:anintroductiontobusinessadministration,business environment, management functions, and business functions. Many topics will be discussed such as the business administration system, internal and external environments,planning,organization,leadership,controlling,production,marketing,finance,humanresource,internationalbusiness,andstrategymanagement.Alotofcases of leadership will be discussed.

Small Business 3 45 hrs ---Management

Thissubjectistoprepareagroundwherethestudentsviewentrepreneurshipasa desirable and feasible career alternative. Current theory and practice relating to startingandmanagingsmallfirmswillbecovered.Itprovidesacomprehensivecoverageofcriticalsmallbusinessissuessuchasmarketing,humanresourcemanagement,financialmanagement, innovation management; real-world examples to help students understand how to apply the business management concepts presented in the text, and incorporate material to help them explore small business opportunities in the real business world.

MGMT3103

MGMT3102

English VII 3 45 hrs ---(Public Speaking and Presentation Skills)

Thisisanadvanced(Band7) English course which enables students to learn about composing administrative documents of a technical nature. Communicative methodologies used in the course will include task-based learning and role-plays in anattempttoactivatestudents’abilitytouseEnglishinpracticalsituations.Specialemphasisisplacedonpresentationsandofficialcorrespondence.

ENGL4101

Year 4 Subjects


218

English VIII 3 45 hrs ---(Business Writing Skills)

Thisisanadvanced(Band7)Englishcoursewhichenablesstudentstospeakeffectivelyinanysituation.Thecourseisintendedtodevelopstudents’confidenceandskillsinpublicspeakingandpresentation.Substantialemphasiswillbeplacedoneffectivelanguageandorganizationskills,aswellasdeliveryofspeech.

Graduate Project I 3 45 hrs ---

Studentswillconductaresearchprojectbasedontheirownexperiencesand/orworkingneeds and with the guidance of their supervisors. Topics can be case analysis, a special topic study in the area of gaming and recreation such as table gaming management, slot machinemaintenance.Thepurposeofthegraduateprojectistohelpstudentstoapplywhat he/she has learned in o the real world.

Graduate Project II 3 45 hrs ---

Studentswillconductaresearchprojectbasedontheirownexperiencesand/orworkingneeds and with the guidance of their supervisors. Topics can be case analysis, a special topic study in the area of gaming and recreation such as table gaming management, slot machinemaintenance.Thepurposeofthegraduateprojectistohelpstudentstoapplywhat he/she has learned in o the real world.

Lectures On Gambling 3 45 hrs ---

Thiscourseaimstoprovideopportunitiesforstudentstounderstandthetheoreticalconcepts and issues under the gambling industry. Develop students’ generic and workplaceskillsrelevanttotheoperationaltaskoftheindustry.Thelectureswillbemade by scholars and experts in Macao as well as those from other regions and countries.Thetopicscanbedeepresearchonacertainissueortheresearchoncontemporary issues in the area of gambling.

Leisure and 3 45 hrs ---Gambling Psychology

Thecourseisfocusedonthemotivationsofgambling,includingthehedonictheoriesofgambling, the cause of pathological gambling, the diagnosis and treatment.

ENGL4102

GMPO4101

GMPO4102

GRMM4105

GRMM4106


219

Recreation 3 45 hrs ---Management I

Since more and more visitors have the needs for recreational activities during their stay in Macao in addition to gambling activities, more and more casinos and hotels have to supply various kinds of recreational facilities for their customers. In this course, the instructorwillshowstudentsdifferentartisticperformance,artisticproducts,anddifferentkindsofcreationalclubsandhowtheentertainmentoperatorsmanagetheirproperties.Thiscontentofthiscourseincludesthemanagementofartisticorganizations,creational clubs, museum management, theme park management, etc.

Recreation 3 45 hrs ---Management II

Since more and more visitors have the needs for recreational activities during their stay in Macao in addition to gambling activities, more and more casinos and hotels have to supply various kinds of recreational facilities for their customers. In this course, the instructorwillshowstudentsdifferentartisticperformance,artisticproducts,anddifferentkindsofcreationalclubsandhowtheentertainmentoperatorsmanagetheirproperties.Thiscontentofthiscourseincludesthemanagementofartisticorganizations,creational clubs, museum management, theme park management, etc.

Responsible Gambling 3 45 hrs ---

Thecourseisfocusedontheproblemofpathologicalandproblemgambling,thesocialresponsibility of gambling enterprises, the measures to deal with pathological and problem gambling, the best practices.

Lectures On Recreation 3 45 hrs ---Management

Thissubjectaimstoprovideopportunitiesforstudentstounderstandthetheoreticalconcepts and issues on recreation management, and to develop students’ generic and workplaceskillsrelevanttotheoperationaltaskoftheindustry.Thelectureswillbegiven by scholars and experts in Macao as well as those from other regions and countries.Thetopicscanbedeepresearchonacertainissueortheresearchoncontemporary issues in the area of recreation management.

GRMM4110

GRMM4109

GRMM4108

GRMM4107


220

Strategic Management of 3 45 hrs ---Gambling Companies

Thecourseisfocusedonthegeneraltheoriesandpracticeofstrategicmanagement,andparticularstrategicmanagementofcasinoindustryinMacao.Thecontentsofthecourseinclude the evolution strategic management, the classic and contemporary theories, the strategic planning tools and analysis of the strategies of casino license holders in Macao.

Management Research 3 45 hrs ---Methods

Thisunitwillacquaintthestudentwiththerangeofmethodsandtechniquesappropriateforappliedmanagementresearchandencouragestudentstodevelopareflectiveapproachtotheresearchprocess.Qualitativeandquantitativeapproachesinmanagementresearchwill be studied. Areas such as data collection, observational methods and data analysis will also be covered.

GRMM4111

MGMT4104


221

English For Professional Purposes I

Thiscoursefocusesonadvancedreadingandwritingskillsinbusinesscommunications.It covers audience analysis, purpose, message, and gives students plenty of opportunities tocomposememos,letters,andformalreportsforavarietyofworksituations.Studentswill also learn how to proofread business documents to ensure that they are clear, correct, concise, complete, consistent and courteous.

English For 3 45 hrs ENGL411 Professional Purposes II

Thiscoursefocusesonadvancedlisteningandoralskillsinbusinesscommunications.Itaimstodevelopstudents’confidenceinformalbusinesssettingswitheffectivepresentation skills covering a variety of business reporting and meetings. Students will alsolearnhowtomoderateamultiple-speakerpresentation.Specialattentionwillbepaidtocross-culturalcommunicationandethicalissues.Prerequisite:ENGL411EnglishforProfessional Purposes I

Graduation Project I 3 45 hrs ---

Itisthefirstpartofatwo-semestercoursethatrequiresstudentsto:1)learnaboutthe basic knowledge of research methodology in preparing a graduation thesis; 2) submit a research proposal of the group-selected research topic; and 3) present their research proposal.

Graduation Project II 3 45 hrs MGPO401

It is the second part of a two-semester course. Students will continue to conduct their research work according to the methodology that they propose in their Graduation ProjectI.Studentsarealsorequiredtopresentanddefendtheirthesisattheendofthissemester.Prerequisite:MGPO401GraduationProjectI

SUPPLEMENTARY BACHELOR OF ACCOUNTING AND FINANCE (LCFDI)

Course Credits

3

Duration

45 hrs

Pre-requisite

---

Code

ENGL411

ENGL412

MGP0401

MGP0402

4th Year Subjects


222

Elective Subjects Group C Advanced Financial 3 45 hrs ---Accounting I

Thiscourseexploresindepththefinancialaccountingofagroupofcompanieswithreference to both statutory and professional requirements. Emphasis will be placed on the methodology of group accounts and the various accounting procedures needed to prepare consolidatedbalancesheetsandprofitandlossaccounts.

Advanced Financial 3 45 hrs ---Accounting II

ThiscoursebuildsonAdvancedFinancialAccountingI.Itaddressesaccountingissuesassociatedwith(i)inter-corporateinvestmentactivitythatconveyssignificantinfluenceorcontroland(ii)cross-borderactivities.Thiscoursewillconcludewithanoverviewofthe limitation of historical cost accounting and the accounting issues for changing prices. Prerequisite:ACCT400AdvancedFinancialAccountingI

Management 3 45 hrs ---Accounting I

Thiscourseintroducestheroleaccountingdataplaysintheinternalmanagementpro-cesses of planning, control and decision-making. Important topics such as cost systems design,planningandcontrol,andcostdatafordecision-makingwillbecovered.Thiscourseemphasizesthedevelopmentofaccountingmeasurementthatistailoredmainlyfor internal use.

Management 3 45 hrs ---Accounting II

ThiscoursebuildsonManagementAccountingI.Itisdesignedtoplacemanagementac-countinginanorganizationalcontext,sothatstudentsbecomeawareoftheimplicationsofaccountingchoices.Theseimplicationsarebothattheagentlevel,e.g.incentiveeffectsofaccountingchoice,andtheprincipallevel(i.e.firmlevel),e.g.sub-optimaldecisionsbased on accounting costs that deviate from economic costs. It should be most useful for students who plan a career in internal accounting (e.g. controllers, cost accountants), but it should also be useful in careers requiring interpretation of internal accounting informa-tion(e.g.auditors,financialanalysts).Prerequisite:ACCT411ManagementAccountingI

ACCT400

ACCT401

ACCT411

ACCT412


223

ACCT460

ACCT450

ACCT431

ACCT430

ACCT420 Advanced Taxation 3 45 hrs ---

ThiscoursebuildsonTaxation.Inthisadvancedcourse,studentsareexpectedtolearnhow to apply tax principles, ordinances and precedents in evaluating individual cases and determineassessableincome.Thetaxsystemsofotherregionswillalsobeintroducedsothatstudentswillhaveabetterunderstandingofthetaxenvironmentfromaglobalperspective.

Computerized Accounting 3 45 hrs ---

Thiscourseexploresaccountingasitisplacedinacomputerizedaccountingenvironment.Thiscourseisintendedforstudentstogainknowledgeandpracticesoncomputerizedaccounting to do basic areas of accounting such as payables, payrolls, depreciation, inven-tory,preparationoffinancialstatementsandreports.

Accounting Information 3 45 hrs ---Systems

Thiscourseintroducescomputer-basedinformationsystemsandtheirapplicationintheaccountingfunctionofbusinessorganizations.Studentswilllearnthebasicconceptsandtheoriesinaccountingsystemsanalysis,designanddevelopment.Theroleofthevarioussubsystems within the total accounting system will also be examined.

Advanced Auditing 3 45 hrs ---

Thiscourseplacesstrongemphasisonauditingandassurancepractice.Studentsarerequiredtopayattentiontotheproceduralchaptersinwhichtheycanlearnhowtoselectappropriateauditingproceduresforvariousaccountingcycles.Theothercover-age includes in-depth discussion of audit reports and other-reports, and introduction of a varietyofattestationandotherassuranceservices.

Company Law 3 45 hrs ---

Thiscourseprovidesstudentswithknowledgeofthelegalaspectsinvolvedincorporatematters.Emphasiswillbeplacedonunderstandingthelegalenvironmentinwhichacorporation operates. Local statutes will be referred to whenever appropriate.


224

Financial Statement 3 45 hrs ---Analysis

Thiscourseprovidesanintroductiontokeyaccountingconceptsandknowledge.Ac-countingobjectives,conventions,standardsandtherulesthatgoverndisclosureareexamined.Othertopicsincluderatioandcashflowanalysis,analysisofinventoriesandanalysis of long-lived assets.

Accounting Theory 3 45 hrs ---

Thiscourseaimstointroducetostudentsatheoreticalapproachtofinancialaccounting.Itprovides students with a history and context to current accounting procedures in a coher-entframework.Theimportanceofinstitutionalstructureinstandardsettingprocessishighlighted. Students will be given the tools to understand the bigger picture and be able toassessandanalyzecurrentaccountingprocessesandtrendsinthediscipline.

Selected Topics 3 45 hrs ---in Accounting

Thiscourseisusedtoreflectcontemporarytopics(notcoveredbyorganizedcourses)andforfacultymemberstointroducetheircurrentresearchintothecurriculum.Thecoursecoveragediffersfromoneofferingtothenext.Whenacourseistobeoffered,thefacultymember will provide a course description.

Financial Risk 3 45 hrs ---Management in Accounting

Thiscourseanalyzescomprehensivelyhowbusinessesshouldmanagerisk.Itequipsstudentswithageneralframeworkforunderstandingtheeffectsofrisk,thetoolsandmethods used to manage risk, and the process of making risk management decisions.

ACCT470

ACCT498

ACCT499

FINA470


225

Elective Subjects Group F Central Banking 3 45 hrs ---

Thiscourseisaimedtogivestudentsabroadoverviewofboththebasicprinciplesand the practical implementation of central banking today. It focuses on the recent development of monetary policy towards a clearer focus on price stability and look into how such a policy is implemented both through the general institutional framework and thepolicyactivitiesofthecentralbank.Theaimsandmeansofregulationandsupervi-sionofthefinancialsystemtopromotethefinancialstabilitywillalsobediscussed.

Financial Economics 3 45 hrs ---

Thiscourseprovidesstudentswithanunderstandingoftheforcesgoverningfinancialbehaviorincontemporaryfinancialinstitutionsandmarkets.Thetopicscoveredincludelong-run exchange modeling, monetary model and exchange rate forecasting, stock price determination, bond pricing, and option pricing.

Real Estate Economics 3 45 hrs ---

Thiscourseillustrateshoweconomicprinciplesaffectthedemandforrealestate,theoperation of real estate markets, and the relationship between land use, land value and location.Thematerialcoveredincludesstudiesofchangingeconomicactivities,demo-graphictrends,transportationandlocalgovernmentbehaviorastheyaffectrealestate.

Principles of Insurance 3 45 hrs ---

Thiscoursefocusesontheinsurancesectorofthefinancialservicesindustryandtheuse of insurance as an important risk management tool. It explores the history, industry standing,purposeandtypesofinsuranceofferedwithaviewoftheissuesaffectingtheindustry today.

Trusts and Leasing 3 45 hrs ---

Thiscoursefocusesontwomajorfinancialinstruments-trustsandleasing.Studentswilllearnabouttheirprinciples,operations,managementandvarietiessoastobetterunderstand them in the business world.

ECON420

ECON430

ECON440

FINA401

FINA402


226

Security Investment 3 45 hrs ---

Thiscourseexplorestheprinciplesofvaluationandtheapplicationofalternativetechniquesindeterminingtheworthofequity,fixed-income,andderivativesecurities,with emphasis on institutional and individual strategies for portfolio selection, supervision and performance evaluation.

Management of 3 45 hrs ---Commercial Banks

Thiscourseexaminesthefunctionsandmanagementofdepositoryinstitutionsina global, regulated market environment and their implications for management. Special attentionisgiventotheriskandreturnsofthelendingandinvestmentfunctions,asset/liability strategies, management of liquidity, securities and other assets.

Empirical Finance 3 45 hrs ---

Thiscourseoffersstudentstheopportunitytostudyadvancedempiricalresearchmethodsinfinancialeconomics.Itfocusesonempiricaltechniquesusedintheanalysisoffinancialmarkets,howthesetechniquesareappliedtoactualmarketdata,andstrategiesforrigorouslycombiningfinancetheoryandeconometricstoextendconsiderationsinthelecture. Topics covered include statistical properties of asset returns, tests of asset pricing models,theefficientmarketshypothesis,andeventstudymethodology.

Fixed Income Securities 3 45 hrs ---

Thisisacourseonfixedincomesecuritiesanalysesandportfoliomanagement.Topicscovered include bond prices, discount factors, arbitrage, spot rates and forward rates, yield-to-maturity, yield curve modeling, and measures of price sensitivity.

Financial Derivatives 3 45 hrs ---

Thepurposeofthiscourseistoprovidestudentswiththenecessaryskillstovalueandtoemployoptions,futures,andrelatedfinancialcontracts.Thetopicscoveredincludethe determination of forward and future prices, valuing futures contracts and swaps, and hedging using forwards, futures and swaps.

FINA410

FINA420

FINA430

FINA440

FINA450


227

Investment Banking 3 45 hrs ---

Thiscourseprovidesabroadoverviewoftheroleofinvestmentbanking.Inparticular,investmentbankersplayaroleinrestructuringindustry,financinggovernments,andfacilitatingsavingandinvestment.Thetopicscoveredincludethefunctionsperformedbyinvestment banks and the manner in which these activities are carried out. Among those functions are the concepts of origination, syndication, and distribution of security.

Financial Risk 3 45 hrs ---Management

Thiscourseanalyzescomprehensivelyhowbusinessesshouldmanagerisk.Itaddresseshow they can use self-insurance and commercial insurance to insure against property, liability,andpersonalrisk.Italsoaddresseshowtheycanusefinancialderivativestohedgetheirexposuretofinancialrisk.

Selected Topics in Finance 3 45 hrs ---

Thiscourseisusedtoreflectcontemporarytopics(notcoveredbyorganizedcourses)andforfacultymemberstointroducetheircurrentresearchintothecurriculum.Thecoursecoveragediffersfromoneofferingtothenext.Whenacourseistobeoffered,thefacultymember will provide a course description.

FINA460

FINA471

FINA499

Elective Subjects Group G Electronic Commerce 3 45 hrs ---ThecourseisdesignedtoprovideanoverviewofelectroniccommerceontheInternet.It covers the enabling technologies for e-commerce, as well as up-to-date case studies of leading companies. Topics include network infrastructure, Internet architecture and protocols, security measures, electronic payment systems, e-commerce solutions and strategies.

ECOM401


228

Trade Theories 3 45 hrs ---and Policies

Thiscourseintroducesthemainconceptsandmethodsofinternationaltradetheoryand policy, and illustrates them with real-world applications. Students will learn the theoretical models underpinning in trade theories and policies. Topics include law of comparativeadvantage,factorendowments,tariffandnon-tariffbarriers,economicintegration,subsequenteconomiceffectsandothertradetheories.

Transformational 3 45 hrs ---Leadership

Thiscoursecoversareviewofclassicalleadershiptheories,thechallengesofeffectivechange leadership, leadership tools for establishing direction, leading by empowering people, leading as love of change, strategies for transformation, essential elements of successfulchange,effectiveleadershipforsmallandmediumbusiness,andcasestudies.Thecoursealsointroducesafullsetofleadershipassessmentinstruments.


Thiscourseprovidesanintroductoryexaminationoftheconcepts,processesandmethodsofmanagingandcontrollingoperationsinmanufacturingorservicesettings.Topics include forecasting, aggregate planning, facility location, inventory management, materialrequirementsplanningandjust-in-timeoperations,projectmanagement,waiting lines and queuing and quality assurance.

Organizational Behaviour 3 45 hrs ---and Team Building

Thiscourseisdesignedtoprovidestudentswithanunderstandingofessentialtheoriesandinsightsintohowthedisciplineoforganizationalbehaviorcanbeusedtoachievemoreefficientandhigher-performingworkplaces.Topicsincludethedynamicsofpeopleandorganizationmodelsoforganizationalbehavior,motivationandrewardsystems,individualandinterpersonalbehavior,managingchangeandorganizationalbehavioracross cultures.

ECON404

MGMT411

MGMT412

MGMT413


229


Thiscourseintroducestheconceptofinformationsystemswithemphasisonrealworldapplications. Topics include history of information systems, client/server architecture, networking, telecommunications, wireless computing, electronic commerce and system development process.


Thiscourseprovidesstudentswithanunderstandingandawarenessoftheunderlyingconcepts and practical application of the basics of strategic management. Topics include the nature of strategic management, external and internal assessment, strategic analysis, strategy formulation, strategy implementation, challenges of strategic management and international strategic management.

Total Quality 3 45 hrs ---Management

Thiscoursedescribesthebasicprinciplesandtoolsoftotalqualitymanagement.Topicsinclude leadership, voice of customers, employee involvement, continual process improve-ment, and supplier partnership and performance measures, quality planning tools, quality functiondeployment,andstatisticalprocesscontrolandfailuremodeandeffectanalysis.

MTQM401

MSMT401

MMIS402

Note:

ACCOUNTING SPECIALIZATION Complete either one of the options: (Y1 or Y2)Y1 Require to complete 10 subjects from Elective Group C.Y2 Require to complete 8 subjects from Elective Group C and 2 subjects from Elective Group G .

FINANCE SPECIALIZATION Complete either one of the options: (Y3 or Y4)Y3 Require to complete 10 subjects from Elective Group F.Y4 Require to complete 8 subjects from Elective Group F and 2 subjects from Elective Group G .


230

4th Year Subjects

Advanced Software Applications

Thefocusofthiscourseisonthenatureandcharacteristicsofthemostcommonlyused statistical techniques, their applicability in social research and the interpretation ofresults.StudentswilllearnhowtousetheSPSS12.0toperformdataanalysisfromcollectingandinputtingdatatointerpretingtheresultsofstatisticalanalyses.Furthermore, students will also gain an understanding of the features, functions and practicesofprojectmanagementbyusingMicrosoftProjectforWindows.Topicsinclude:Principles of data collection, tabulation, examining relationships, testing hypothesis, dataanalysisandreportingaswellaswiththeprojectmanagement.

Electronic Commerce 3 45 hrs ---

ThecourseisdesignedtoprovideanoverviewofelectroniccommerceontheInternet.It covers the enabling technologies for e-commerce, as well as up-to-date case studies ofleadingcompanies.Thiscourseenablesstudentstohaveagoodunderstandingofthevarious E-commerce business models, to identify applicable information technologies for E-commerce enterprises , to have a thorough understanding of the essentials in establish-inganE-commerceenterpriseandtoawareofnewfuturetrendsaffectingtheE-Com-merce arena. Topics include: network infrastructure; Internet architecture and protocols; security measures; electronic payment systems; e-commerce solutions and strategies.


Thiscourseintroducesthemainconceptsandmethodsofinternationaltradetheoryandpolicy, and illustrates them with real-world applications. Students will learn to appreciate the theoretical models underpinning practices in trade theories and policies and thus apply techniques derived from the models and theories in trade theories and policies. Topicsinclude:lawofcomparativeadvantage,factorendowments,tariffandnon-tariffbarriers,economicintegration,subsequenteconomiceffectsandothertradetheories.

SUPPLEMENTARY BACHELOR OF MANAGEMENT(LGNC/LGNI)

Course Credits

3

Duration

45 hrs

Pre-requisite

---

Code

COMP401

ECOM401

ECOM404


231

ENGL401

MCCO401

MGMT411

MGMT412

Business English 3 45 hrs ---

Thiscourseaimstoprovideopportunitiesforstudentstoapplyeffectivepresentationandmeetingtheoriestodifferentsituations;toputintopracticeofskills,techniques,methodsand language knowledge that the students will learn in the course. Topics include: practical knowledge of Business English with emphasis on oral skills of presentation and running a meeting.


Thiscoursefocusesonpracticalwrittenandoralcommunicationforgeneralbusinessactivities.Itemphasizespracticeinthepreparationofabstracts,proposals,reports,and correspondence. Students will take part in case studies and simulated practical applications.Topicsinclude:differenttypesofbusinesscorrespondences.


Thiscoursecoversareviewofclassicalleadershiptheories,thechallengesofeffectivechange leadership, leadership tools for establishing direction, leading by empowering people, leading as love of change, strategies for transformation, essential elements of successfulchange,effectiveleadershipforsmallandmediumbusiness,andcasestudies.Thecoursealsointroducesafullsetofleadershipassessmentinstrumentsforleadershipdevelopmentandcasestudiesfororganizationaldiagnosis.Topicsinclude:Historyofleadership research, Trait approach, Skills approach, Style approach, Situational approach, Contingency theory (and mid-term test), Path-goal theory, Leader-member exchange theory, Transformational leadership, Team leadership, Ethical leadership.


Thiscourseprovidesanintroductoryexaminationoftheconcepts,processesandmethodsofmanagingandcontrollingoperationsinmanufacturingorservicesettings.Emphasis will be placed on (i) operations in a global environment, (ii) forecasting, (iii) process strategy and capacity planning, (iv) location strategies, (v) layout strategy and (vi) work measurement. Topics include: forecasting, aggregate planning, facility location, inventorymanagement,materialrequirementsplanningandjust-in-timeoperations,projectmanagement,waitinglinesandqueuingandqualityassurance.


232

Organizational Behavior 3 45 hrs ---and Team Building

Thiscourseisdesignedtoprovidestudentswithanunderstandingofessentialtheoriesandinsightsintohowthedisciplineoforganizationalbehaviorcanbeusedtoachievemoreefficientandhigher-performingworkplaces.Emphasiswillbeplacedonthe development case discussion, application of theory to problem in workplace in real life.Topicsinclude:thedynamicsofpeopleandorganizationmodelsoforganizationalbehaviour, motivation and reward systems, individual and interpersonal behaviour, managingchangeandorganizationalbehaviouracrosscultures.


Itisatwo-semestercoursethatthefirstsemestercourserequiresstudentsto:1)learnabout the basic knowledge of Research Methodology in preparing a graduation thesis; 2) submit a research proposal of the group-selected research topic and 3) present their research proposal. Students are required to present and defense their thesis at the end of the second semester Topics include: fundamentals of research methodology, basic components of a research proposal, and methods and techniques in conducting research forthefinalthesissubmission.

Graduation Project II 3 45 hrs ---

Itisatwo-semestercoursethatthefirstsemestercourserequiresstudentsto:1)learnabout the basic knowledge of Research Methodology in preparing a graduation thesis; 2) submit a research proposal of the group-selected research topic and 3) present their research proposal. Students are required to present and defense their thesis at the end of the second semester Topics include: fundamentals of research methodology, basic components of a research proposal, and methods and techniques in conducting research forthefinalthesissubmission.


Thiscourseintroducesthebasicsofinformationsystemswithemphasisonrealworldapplications. Students will learn the basics of information systems, IT infrastructure, and the Internet, appreciate the state-of-the-art IT technology as well as to understand how IT can be applied to businesses, and its capabilities and limitations Topics include: history of information systems; client/server architecture; networking; telecommunications; wireless computing; electronic commerce and system development process.

MGMT413

MGPO401

MGPO402

MMIS402


233

Marketing Strategies 3 45 hrs ---in China

ThecourseismainlyanintegrationoftheoryandpracticalityofmarketingconceptsintheperspectiveofChina.Togivestudentsabetterunderstanding,topicswillbeaidedby selecting real cases of marketing strategies being adopted by some multinational corporations (MNCs) and China local business enterprises to exemplify how these corporations are conducting their marketing in mainland China. Topics include: an overview of the business environment in China, China consumer behavior, and the understanding of how marketing strategies such as the marketing mix of product, pricing, promotion and distribution strategies should be adopted in the international context of China.


Thiscourseprovidesstudentswithanunderstandingandawarenessoftheunderlyingconcepts and practical application of the basics of strategic management. Emphasis will be placed on (i) competitive advantage, (ii) SWOT analysis; (iii) resource-based view ofthefirmand(iii)variousstrategylevels(functional,competitiveandcorporate).Topics include: the nature of strategic management; external and internal assessment; strategic analysis; strategy formulation; strategy implementation; challenges of strategic management; international strategic management.

Total Quality Management 3 45 hrs ---

Thiscoursedescribesthebasicprinciplesandtoolsfortotalqualitymanagement.Thecoursecoversthehistorical,human,conceptual,andmanagerialbackgroundtototalquality.Morepreciseandsignificantconceptsofproductandservicequalitythroughhumaneffortswillbestudied.Studentswillbeaskedtoexplorethestrategicroleofqualityglobalcompetition,therolesofmanagementinattainingqualityexcellence,the structures and systems needed to support a total quality strategy and the main statistical and analytical tools for achieving quality improvement and control. Topics Include: Basic principles include leadership, voice of customers, employee involvement, continual process improvement, and supplier partnership and performance measures, quality planning tools, quality function deployment, and statistical process control and failuremodeandeffectanalysis.

MRKT402

MSMT401

MTQM401


234

Database Management Systems

Thiscoursecoversuser-focuseddatabaseandfilesmanagementsystems;MISandDSS concepts, techniques, applications, and development using packaged data base managementandfilemanagersoftware.Primaryemphasisisontheabilityofthecomputerusertodefineinformationneedsandthenselectanduseafilemanagerordatabasemanagementsystemappropriatetospecifiedrequirements.Topicsinclude:IntroductiontoDBMSs,TheRelationalModel,DatabaseDesign,DatabaseAdministrationandSQL,TheClient/ServerDatabaseEnvironment,DistributedandObject-OrientedDatabases.

Multi-Media 3 45 hrs ---Programming Language

Thefocusofthecourseistointroducetothestudentthedifferenttypesofmultimediatechnologyandhavethemgainanoverallbasicproficiency.Thestudentswilllearntocreate, import, edit, and manipulate, a variety of multimedia elements including sound, text, video, animation, and pictures. Topics include: Color models, system for creating animated applets, Implementing animation, Rendering lines and circles, Filling circles and polygons, Clipping techniques, Representation of curves.



SUPPLEMENTARY BACHELOR OF SCIENCE IN E-COMMERCE(LEDI)

4th Year Subjects Course Credits

3

Duration

45 hrs

Pre-requisite

---

Code

COMP402

COMP403

HHRM210


235

MRKT370

MGPO402

MGPO401

MCOR401 Operational Research 3 45 hrs ---

Thecourseprovidesanoverviewtheuseofmathematicalmodels,statisticsandalgorithmstoaidindecision-making.Itismostoftenusedtoanalyzecomplexreal-worldsystems,typicallywiththegoalofimprovingoroptimizingperformance.StudentswillalsobeparticularlyacquaintedwithapplicationsofO.R.techniquesonsignificantcommercial problems relating to energy, the economy, water, etc. Topics include: Applied probability, dynamic programming, inventory, linear programming, networks and combinatorialoptimization,energyandeconomicmodeling.


ThecourseprovidesanoverviewofthefundamentalsofResearchMethodologyandto provide students with guidelines for the basic components of a research proposal. It aims to equip students with the necessary methods and techniques in conducting researchforthefinalthesissubmission.Topicsinclude:Introductiontoresearch,TheResearchProcessforbasicandappliedresearch,TheBuildingoftheoreticalframeworkandresearchdesignTheresearchdesignandMeasurementofvariables,Data-collectionmethods,SamplingandTheResearchReport

Graduation Project II 3 45 hrs ---

Aftertheproposalofthedissertationisapproved,thestudentcanthenproceedwithdatacollection,andsubsequently,dataanalysis,andfinally,thewrite-upofthepaper.Theinstructorwillguidethestudentandgivecommentsorsuggestionsforchangeateachstageoftheresearch.Whenthedissertationiscompleted,itwillbesubmittedtotheschoolforapproval.Topicsinclude:Introductiontoresearch,TheResearchProcessforbasicandappliedresearch,TheBuildingoftheoreticalframeworkandresearchdesign.TheresearchdesignandMeasurementofvariables,Data-collectionmethods,SamplingandTheResearchReport

International Marketing 3 45 hrs ---Management

Thiscoursecoverssocio-political,legal,economicfactorsofinternationalmarketingoperations, an understanding of cross-cultural consumer behavior, international marketing strategy formulation such as product, pricing, distribution, and promotion strategies. Topics include: Global marketing concepts; economic and political environ-ment; cultural and technological environment; international marketing strategies.


236

Total Quality 3 45 hrs ---Management

Thiscoursedescribesthebasicprinciplesandtoolsfortotalqualitymanagement.Thecoursecoversthehistorical,human,conceptual,andmanagerialbackgroundtototalquality.Morepreciseandsignificantconceptsofproductandservicequalitythroughhumaneffortswillbestudied.Studentswillbeaskedtoexplorethestrategicroleofqualityglobalcompetition,therolesofmanagementinattainingqualityexcellence,thestructures and systems needed to support a total quality strategy and the main statistical and analytical tools for achieving quality improvement and control. Topics Include: leadership, voice of customers, employee involvement, continual process improvement, and supplier partnership and performance measures, quality planning tools, quality functiondeployment,andstatisticalprocesscontrolandfailuremodeandeffectanalysis.

Elective (Group A)Elective (Group A)Elective (Group A)Elective (Group A)Elective (Group B)Elective (Group B)

Elective Subjects Group A Micro-Computer System 3 45 hrs ---

Thiscoursecoversmicro-computersystemfromthreedifferentperspectives-logicdesign,assemblylanguageprogramming,andcomputerarchitecture.Thecourseaimstoprovidestudents basic knowledge in micro-computer systems design and basic skills in assembly language programming. Topics include: Developments in microprocessors, including ALU, pipelining and memory hierarchy, Computer Instruction Sets and assembly languages, CISC and RISC architectures.

Operating Systems 3 45 hrs ---

Thiscourseisanintroductiontooperationsystemprinciples,multiprogramming,I/O programming interrupt handing, memory management, processor management, device management and information management. Topics include: Processes and threads,Physicalandvirtualmemory,Secondarystorage,filesystemsanddatabasesystems, Performance, processors, and multiprocessor management.

COMP381

COMP382

MTQM401


237

COMP493

COMP492

COMP491

COMP442

COMP383 Artificial Intelligence 3 45 hrs ---

Instead of programming a computer to do what is required, it is in some cases possible to program a computer to solve problems or make decisions like humans do. Thiscourseintroducessometypicalalgorithmsthataccomplishthistasks.Topicsinclude:Intelligent Agents, Problem-Solving by Search, Informed Search, Adversarial Search, Logical Agents and Propositional Logic, First-Order Logic, Inference in First-Order Logic, Knowledge Representation


Thiscourseintroducesthebasicsofinformationsystemswithemphasisonrealworldapplications.Theaimofthecourseistoprovidestudentsbasicconceptsofsystemlifecycleandskillstoperformsystemanalysisusingdifferentmethodologies.Topicsinclude:History of information systems; client/server architecture; networking; telecommunica-tions; wireless computing; electronic commerce and system development process.

Computer Graphics 3 45 hrs ---

Theobjectiveofthiscourseistolearnthefundamentalsofmodelrepresentation,algorithms that generate realistic 2-D and 3-D models, and practice some of the concepts through program implementation. Topics include: Topics include graphics devices, display data structure, 2D viewing windowing, clipping, geometric transformation, segmentation, curves and introduction to 3D viewing.

Computer Aided Design 3 45 hrs ---

ThiscourseusesthesoftwareAutoCADtoexplainthefundamentalprinciplesandalgorithms involved in computer aided design. Students will understand how CAD softwareprogramsfunctionandhelpdiagnoseandsolveproblemsassociatedwithmodeling designed on CAD systems. Topics include: Introduction/CAD literacy, StartingCAD,setup&basicfunctions,ManagingCAD,saving,status&retrieval,Objectcreation,Outputdevices,Editingdrawings,Listing,arrays,&offsets.

Information Law 3 45 hrs ---

Thiscourseexploresthebasicsofe-commercelaw,policyandregulations.Astechnologiesconverge,soattentionisincreasinglybeingpaidtothelegalconsequences.Thereisgeneralrecognitionatthelevelofprinciplethatthereislittlejustificationforsubjectingactivitiestodifferingregulatoryregimesdependinguponthemannerinwhicha service is delivered. Topics include: Intellectual property law (including patents, copyright,tradesecrets,trademarklawandjurisdictionalconcerns),internationaldifferencesinintellectualpropertylaw,internationaltradelawsandregulationsande-commerce taxation.


238

Electronic Government 3 45 hrs ---

Thiscourseemphasizesgovernmentparticipationintransformingpublicservicedelivery in the digital age with e-commerce and information technology. As part of abroadermodernizingagenda,thefaceofgovernmentistobetransformedoverthenext decade through the application of Internet and Communication Technologies. Topics include: Security and the Secure Web Environment, Building Online Portals and Wireless Web Applications, Options for Funding Evolutionary Development and the Application-to-Application (A2A) Integration

E-Commerce Project 3 45 hrs ---Management

Thiscoursecoversbasicfunctionsofprojectmanagementincludingscoping,planning,estimating,scheduling,organizing,directing,controlling,andclosing.Studentswilllearntheskillsofhowtokeepane-commerceprojectonschedule,withinbudget,andaccordingtospecificationthroughcasestudies.Topicsinclude:ScopingtheProjectandIdentifyingProjectActivities,EstimatingDuration,ResourceRequirements,andCost.

COMP494

ECOM402

Elective Subjects Group B Environmental 3 45 hrs ---Management System

Thiscoursepresentsthebasicphilosophyofenvironmentalmanagementsystem.It describes the impact of human activities on our environment including resource consumption, water quality, air quality, noise, and waste disposal. Integrated environmentaltoolsincludingISO14000environmentalmanagementsystem,lifecycle,assessment and eco-labeling would also be covered. Topics include: Interaction between business, technology, and environment; resource consumption and its impact on ecosystem; basic forms of pollution; application of life cycle assessment and econ-labeling toproductdevelopmentandintroducingtheireffectsonbusinessactivities.

BUSS300


239

BUSS301

ECON404

IREL410

MGMT411


Thiscoursecoverscorporatesocialresponsibility,sociallyresponsivemanagement;ethical dilemmas in business, ethical reasoning and corporate programs, managing in diverse social systems, the corporation and public policy, antitrust and mergers. Topics include:Utilitarianism;denotology;rightsofjustice;Confucianism;ethicsofvalue.


Thiscourseintroducesthemainconceptsandmethodsofinternationaltradetheoryandpolicyandillustratesthemwithreal-worldapplications.Thetradetheorycoversthegainsfromtradeandthepatternoftrade.Tradepolicyincludesmeasuressuchastariffandnon-tariffbarriers,andthesubsequenteconomiceffects.Topicsinclude:ModernTradeTheory,Tradepolicy,ThePoliticalEconomyofProtection,RegionalIntegration

Industrial Relations 3 45 hrs ---

Thiscoursewillplaceemphasisonthepracticalapplicationofbasicskillsrequiredtomanageeitherinunionizedworkplacesorinworkplacesthatmightbefacedwithacertificationapplication.Lectures,readings,simulations,andassignmentswillservetoacquaint the student with the basic employment law concepts, negotiation and admin-istrationofcollectiveagreements,strikesanddisputeresolution.Topicsinclude:TheHistoricalEvolutionofIndustrialRelationsSystem;UnionOrganizationandBargaining;the Negotiations Process and Strikes; Impasses Resolution Procedures; Management Strategies for Collective Bargaining; Administering the Employment Relationship; Participatory Processes; Collective Bargaining In the Public Sector.


Thiscoursecoversareviewofclassicalleadershiptheories,thechallengesofeffectivechange leadership, leadership tools for establishing direction, leading by empowering people, leading as love of change, strategies for transformation, essential elements of successfulchange,effectiveleadershipforsmallandmediumbusiness,andcasestudies.Topicsinclude:ntroduction:TheNatureofLeadership,PerspectivesonEffectiveLeadership Behavior, Participative Leadership, Delegation, and Empowerment, Charismatic and Transformational Leadership


240

Organizational Behavior 3 45 hrs ---and Team Building

Thiscourseisdesignedtoprovidestudentswithanunderstandingofessentialtheoriesandinsightsintohowthedisciplineoforganizationalbehaviorcanbeusedtoachievemoreefficientandhigher-performingworkplaces.Topicsinclude:thedynamicsofpeopleandorganizationmodelsoforganizationalbehavior,motivationandrewardsystems,individualandinterpersonalbehaviour,managingchangeandorganizationalbehavioracross cultures.

Marketing Strategies 3 45 hrs ---in China

ThecourseismainlyanintegrationoftheoryandpracticalityofmarketingconceptsintheperspectiveofChina.Togivestudentsabetterunderstanding,topicswillbeaidedby selecting real cases of marketing strategies being adopted by some multinational corporations (MNCs) and China local business enterprises to exemplify how these corporations are conducting their marketing in mainland China. Topics include: an overview of the business environment in China, China consumer behavior, and the understanding of how marketing strategies such as the marketing mix of product, pricing, promotion and distribution strategies should be adopted in the international context of China.


Thiscourseprovidesstudentswithanunderstandingandawarenessoftheunderlyingconcepts and practical application of the basics of strategic management. Emphasis will be placed on (i) competitive advantage, (ii) SWOT analysis; (iii) resource-based view of thefirmand(iii)variousstrategylevels(functional,competitiveandcorporate).Topicsinclude: the nature of strategic management; external and internal assessment; strategic analysis; strategy formulation; strategy implementation; challenges of strategic manage-ment; international strategic management.

MGMT413

MRKT402

MSMT401

Documents

SCHOOL OF Code Course Credits Duration Pre-requisite BUSINESS · Applications This is an introductory course in Business Software Applications. This course also provides an introduction