School of Adult and Graduate Education

SAGE

October 17-18, 2012

SAGEUndergraduate■ Applied Psychology■ Art & Art Therapy ■ Business■ Criminal justice■ Education■ English■ Nursing■ Nutrition■ Social Work■ Spanish

Graduate■ Education■ Forensic Science■ M.F.A.■ Nursing■ Nutrition (Dietetic

Internship)

Certificates■ Accounting (CPA)■ ESL■ Gerontology■ Healthcare Management■ Human Resources Management■ Nuclear Medicine■ Reading■ School Nurse■ Special Education

Course Delivery■ Evenings■ Hybrid (Evenings plus online)■ Online■ Weekend■ Year-round scheduling

Our Students■ Career starters

– People who’ve put off education for personal reasons.■ Upwardly mobile

– Those looking to move up in their current organization.■ Career changers

– People looking for a more personally fulfilling or financially rewarding career.

■ Approximately 90% female■ Range in age from 20 to 63, with an

average age of 35

SAGE Strategy

Process Progress

Community

Process■ Employing quantitative systems for

projecting enrollment, retention, and goal setting.

■ Marketing SAGE brand while maintaining a focus on individual programs.

■ Strengthening a student focused approach to admissions and advising.

Fall 2009 Fall 2010 Fall 2011 Fall 20120

100

200

300

400

500

600

700

SAGE Enrollment Trends

NewCont.

Growth Returns-Enrollment Stabilized

Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 20170

100

200

300

400

500

600

700

800

900

5% New Student Growth75% Continuation Rate

NewContFTE

Stud

ents

Steady Growth Forecasted

5% New Student Growth 7.5% New Studetn GrowthTerm New Cont. FTE Term New Cont. FTEFall 2009 150 651 406 Fall 2009 150 651 406Fall 2010 117 618 372 Fall 2010 117 618 372Fall 2011 184 575 385 Fall 2011 184 575 385Fall 2012 190 575 388 Fall 2012 190 575 388Fall 2013 200 570 390 Fall 2013 204 570 392Fall 2014 209 575 398 Fall 2014 220 580 405Fall 2015 220 589 410 Fall 2015 236 602 425Fall 2016 231 609 425 Fall 2016 254 634 450Fall 2017 242 633 443 Fall 2017 273 672 479

Term New Cont FTE Term New Cont FTEFall 2009 150 651 406 Fall 2009 150 651 406Fall 2010 117 618 372 Fall 2010 117 618 372Fall 2011 184 575 385 Fall 2011 184 575 385Fall 2012 190 575 388 Fall 2012 190 575 388Fall 2013 200 621 416 Fall 2013 204 621 418Fall 2014 209 665 443 Fall 2014 220 670 451Fall 2015 220 709 470 Fall 2015 236 722 486Fall 2016 231 751 498 Fall 2016 254 778 523Fall 2017 242 794 525 Fall 2017 273 837 562

Statistical Modeling

Term New Cr Hrs Cont. Cr Hrs Dropd Term New Cr Hrs Cont. Cr Hrs Dropd

Fall 2009 7 46 Fall 2009 9 24Fall 2010 6 40 8 Fall 2010 14 30 5Fall 2011 9 42 6 Fall 2011 7 39 3Fall 2012 Fall 2012Winter 2009 1 2 Winter 2009 0 4Winter 2010 2 10 Winter 2010 0 3Winter 2011 1 20 Winter 2011 0 7Spring 2010 1 44 9 Spring 2010 7 34 2Spring 2011 3 48 2 Spring 2011 6 41 4Spring 2012 6 48 4 Spring 2012 3 46 0Summer 2010 5 23 Summer 2010 3 14Summer 2011 2 20 Summer 2011 1 18Summer 2012 5 27 Summer 2012 2 16

Term New Cr Hrs Cont. Cr Hrs Dropd Term New Cr Hrs Cont. Cr Hrs Dropd

Fall 2009 1 13 Fall 2009Fall 2010 4 10 2 Fall 2010Fall 2011 4 13 1 Fall 2011 8 7Fall 2012 Fall 2012Winter 2009 0 10 Winter 2009Winter 2010 0 3 Winter 2010Winter 2011 0 9 Winter 2011Spring 2010 2 13 1 Spring 2010Spring 2011 2 15 1 Spring 2011Spring 2012 1 13 0 Spring 2012 3 1Summer 2010 1 7 Summer 2010Summer 2011 1 8 Summer 2011 2 1Summer 2012 0 7 Summer 2012 0 6

Psychology Social Work

Criminal Justice Art Therapy

Programmatic Forecasting

Current SAGE Admissions & Enrollment

■ Ahead of new student numbers from last year■ 75% of new students are matriculated, degree

seeking students versus 50% historically■ New graduate students up by 57%■ 85 unregistered students identified and contacted■ SAGE Professional Advisor to be added to team■ SAGE Admissions will pursue students who dropped

over the last 3-5 years■ Engage SAGE students and alumnae as ambassadors■ Process improvement efforts underway

Schedule Review■ Optimize major and LAC schedule

and offerings■ Strengthen Winter and summer

offerings. (Programs should think “year ‘round”)

■ Move toward 50% online for summer

General SAGE Marketing■ Reviewing the SAGE website using the MFA

website as a model for redesign. ■ Conduct a general SAGE marketing campaign:

– Billboards– Radio– Regional College newspapers– Morning Call print and web

■ Winter, summer, and “second sessions” will have a presence.

Program Marketing■ Each SAGE program will have its own

marketing/recruitment plan but we will have a special focus on a subset of programs for this year

■ Nursing: Targeted media, PR and mail campaign – RN to BSN – MSN

■ Business: Targeted media, PR and mail campaign– Certificates– Online

■ Graduate Programs– Local NPR Radio– Refocus MFA advertising

ProgressLaunching Online Programs■ Business■ Nursing (RN to BSN)■ Art of Teaching■ MFA■ More…

Improving infrastructure Investing in faculty/course

development Working with consortia

Marketing to local audience

Partnering with community colleges nationwide

ProgressNew Graduate Programs■ Art Therapy (Fall

2013)■ MBA (Fall 2014)■ Community Nutrition

Education (by Fall 2014)

■ Counseling■ Criminal Justice

Expansions & Extensions■ Crime Mapping

Certificate■ Business Certificates■ Satellites and Partners

– Reading Hospital– Western New England

University– ACBSP Community Colleges– Military & Veterans

■ Education market rebound

Community■ SAGE Advisory Group■ SAGE Works■ SAGE Advantage■ SAGE Ambassadors■ SAGE Student

Association■ Faculty Relationship

Building■ Dean Communications