School enterprise Challenge Business Idea · Web viewHorizon academy ICSE, india SCHOOL NAME, COUNTRY BUSINESS PLAN

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BUSINESS PLAN Nidhi, Swaraj, Vedika, Meet, Aditya, Sukrut

Written bySTUDENT 1 , STUDENT 2 , STUDENT 3 , STUDENT 4 , STUDENT 5 , STUDENT 6

HEMLATA TOLANILEADTEACHER

CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL

Section A: Our Business Details

Business Name Art Attack !

Business ActivityProduction & Sale of Artifacts from recycled / eco-friendly material.

Main product / service

Artifacts made of recycled / eco-friendly material like Bird Nests, Jewellery, Pouches & Bags, Pillow Covers etc.

No. of students involved in business planning activities (including writing this Business Plan) Boys : 30 Girls : 20 Total : 50

Financial SummaryOur Local Currency is: INR US Dollars$

Period of time budgeted for August 2017 to November2017 1 USD = INR 64 (AUGUST)

Total Income(Estimated) 3,00,000/-(APPROX) 4687

Total Costs (Estimated) 1,00,000/-(APPROX) 1562

Profit (Estimated) 2,00,000/-(APPROX) 3125

Start-Up Costs (Estimated) 50,000/-(APPROX) 780

OUR MISSION

To run an enterprise that, while earning a profit , creates environmentally sustainable products as well products which

promote and preserve 1

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Global Tribal Culture and Heritage and the proceeds of which are aimed to be entirely used for the betterment of the

community. Section B:Market Research and Target Market

1. Here is a description of the Market Research done by us, including how many people we spoke to:

We spoke to around 50 people - parents of our students as well as staff and other community members and a number of people gave us the feedback that awareness about environmental preservation is on the rise. They nowadays prefer buying products which are produced from eco-friendly or recycled material.

Mr. Ramesh Iyer and Mr. Shekhar Gaikwad, eminent environmentalists of our city said that because of the rampant felling of trees in the city, birds do not have sufficient place for nesting , Bird Nests can be made available and hung in houses and veranda’s for birds to nest in. Painted birds nests made of wood are available in the market at around INR 350/- to INR 400/- . Many conservationists and NGOs will be willing to buy a large number for of Bird Nests distribution, if reasonably priced.

Parents as well as other community members, when asked, said many of them had wood left over from renovation work of their homes and offices which we could use.

Our school too has a good amount of wood left over from infrastructure development work. In our city’s industrial areas, wooden crates which are used for transportation are available at low

costs, sold by weight in bulk. Last month during the INTACH heritage quiz competition hosted at our school, Mrs. Krushna Rathi, a

member of INTACH i.e The Heritage Society of India, said that Tribal Art like Warli Painting of our State Maharashtra , Madhubani Art of Bihar State , African & Moraccan Art are slowly diminishing from our heritage and need to be promoted and valued by the current generation. Our prospective customers have shown an interest in buying Artifacts which promote Tribal Art, specially artifacts which are not only decorative but can be used on a day to day basis.

Scrap hardware as well as newspapers and magazines are available easily for making of Artifacts from recycled material.

We have a strength of 3200 students, a staff of around 200. Our trust has a large number of schools and colleges in the city, who are also our prospective customers. Our school parents, staff as well community members have expressed an interest in buying products which we would be selling during our Art Festival. Popular products include Bird Nests, Stoles, Jewellery, Pouches, Purses and paintings amongst other things.

We checked online websites for the general pricing of the products that we are planning to make and sell during our Art Festival.

We checked the pricing of jewelry, pouches, bags and other artifacts available in the market. We asked our community members about to the impact of social media promotions including

Facebook and Whatsapp and the effect of these promotions on their decision of buying the products. The cost of labour for manufacturing products is a minimum of Rs 500/- per day. We spoke to Mrs. Navita Parikh whose child had participated a similar Art Festival in another Institute

and she gave a feedback that there is a good response from the community for programs organised by students and people are willing to buy products to support little Artisans.

People have expressed the wish to sponsor our art festival to a certain extent, if we are willing to give them a platform to advertise their products.

We asked whether the consumers, when deciding on the products to buy , checked whether the product was environmentally sustainable.

SCANNED SURVEY FORMS -SAMPLE

2BRONZEBusiness Plan Template 2017. ©Teach A Man To Fish

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Sample Survey Sheet for our planned Enterprise

Sample Survey Sheet for our planned Enterprise

Survey Results

98%

1% 1%

Environment sustainabil-ity is an important issue

yes No

Neutral

Pie Chart of the survey – 98% of the people think sustainability is an important issue

87% of people would ideally prefer to buy eco-friendly products

28%

72%

You usually select which product to buy based on

only quality & priceQuality & sustainability

Though 72% select products based on sustainability, there is a substantial number of people who still buy products based on only quality & price.

2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.


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87%

13%

Given a choice prefer to buy eco- friendly products

yes

Doesn’t mat -ter


Large and ready customer base for our products– 3200 students, 200 staff members, numerous other schools and colleges that are a part of our school’s Trust with a large strength of staff and students. Our fast developing city has a population of more than 2 million people and people with increasing buying power. These are all our potential customers.

One area of concern for us after conducting the survey was that a large number of people had not necessarily checked sustainability while deciding on which product to buy. While promoting our business on Facebook and Whatsapp, we will launch a campaign to highlight the importance of buying environmentally sustainable products like ours.

Hence, we decided to make artifacts which are made of recycled material or eco friendly material to ensure that our products are environmentally sustainable

We calculated that with all the scrap wood available, as found in our survey, we can make Bird Nests with costs as low as Rs 70/- per Bird Nest. We decided to make 300 Bird Nests because of the large demand and also contribute to conservation of our city birds. These nests will be bought by conservationists who have already committed to buy them from us. Our selling cost will be lower than the market price because of lower manufacturing costs.

We decided to specially make products which will promote Tribal Art in the form of paintings on our products. This is essential to conserve our National Heritage. The importance of preserving culture and history will be highlighted on Facebook, Whatsapp and all other marketing campaigns.

Most of our products will be made of scrap wood as also used clothes, sarees, denim and other scrap material. This will make the costs of our products lower than the market price and we can sell it at a lower price in the market, while earning a good profit margin.

We have started procuring raw material like newspapers, magazines and wood from people in the community.

While promoting our business, we will make sure to pitch that our products are eco-friendly. It was decided that we would focus on making a less number of products in large number which

are in demand, rather than a large variety of products were the profitability would be uncertain. We plan to pre-sell at least a 1000 tickets with the promise of an assured gift to the buyers

(saplings available with us from our last years project) in order to assure maximum attendance for our Art Festival and also provide us with a start up capital. The visitors will also get free tribal art workshops during the Art Fest.

We decided to do most of the manufacturing ourselves in order to save on labour costs. We will be inviting partial sponsorships and display their promotional material during our art

festival to generate better profit. Our products during the art festival will be brought by our students, parents, our school’s

stakeholders as well as community members, since they would be products which are used in their day to day lives.

We will be distributing Bird Nests free of charge to the first 100 people who buy the tickets. Though its a financial loss, we feel it is worth the loss since it will helps to promote save our little winged friends.

We will be having a special stall at the Art Festival for teaching Tribal Arts like Warli Painting which is a special Art Form of our State i.e. Maharashtra and Madhubani Art Form which is from the State of Bihar as well Native African Art.

We have decided to have a special stall at our Art Festival, where we would explain how our products had been manufactured keeping in mind conservation of the environment and the importance of choosing a sustainable product while deciding on which product to buy.

Section C: Competitors and Competitive Advantage


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3. These are our main competitors and their strengths and weaknesses.

Competitor Name Strengths Weaknesses

Professional Artifact manufacturers & Retailers

Established Sale Outlets ,existing customer base, established manufacturing process, experience and tried & tested marketing and selling skills.

A higher cost of manufacturing because of labour costs and raw

material, Infrastructural maintenance cost, transport cost, the products may not

necessarily Eco FriendlyOnline commercial websites Large customer based from all

around the world, easy and direct access to customer, ease of the the order process, direct door

delivery at large distances.

The experience of seeing and feeling actual products missing. A large number of people are

still skeptical about the quality of products bought online.

Many are not comfortable with online transactions and cashless

payments. The products may not necessarily Eco Friendly, In

many of the cases there is a large amount of time between

placing of orders and delivery of product.

Other Institutes and Commercial Organisations conducting Art Festival in

our cities

Well advertised and promoted events, a large variety of products

Lack of assured customer base. Higher cost of products and

promotions, the products may not necessarily Eco Friendly.

4. Our competitive advantage – This is why we are going to be better than our competitors:.

We have a large and ready customer base in the form of parents(we have a student strength of 3200 ) as well staff, including our associated vendors and stakeholders.

Most of our products will be made with recycled or scrap material resulting in lower cost of production and a will leave a smaller footprint on the environment, which people are more inclined to buy nowadays.

A large number of enthusiastic and artistically inclined student volunteers and staff ready to participate in the manufacturing of the product at no cost, thus saving on the overall production cost.

We have an active community service club i.e The Interact club in the school, which is the sponsored club of our city’s Rotary Club, which is willing to have the members help out in promotions as well as attending the Art Festival in large number since the proceeds of our business will be used for community service activities.

School support and parents willing to invest in the initial cost of production.

Section D: SWOT Analysis 5. This is our SWOT Analysis.


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Strengths – What are our business strengths? Large and ready customer base – 3200 students,

200 staff members, numerous other schools and colleges that are a part of our school’s Trust with a large strength of staff and students. Our fast developing city has a population of more than 2 million people and people with increasing buying power.

A wonderful and enthusiastic team of people who are leading this enterprise, with a combination of marketing, artistic and logistics abilities. Our mentor has had some experience in the past in running a business centre and the team has the right mix of people with different skills required to run the business. Though this is our first business project, we have done numerous community service projects in the past, including our award winning Green Marathon project last year.

Availability of skilled art teachers and labour force. Access to raw material in the form of scrap. Eco Friendly products. Promotion through word of mouth through a large

number of stakeholders and community. Availability of large campus to set up stalls and sell

the product. Low manufacturing cost resulting in a good profit

margin A business which promotes indigenous art, has a

positive impact on the environment and the proceeds of which will go to the benefit of the community.

Weaknesses – What are our business’ weaknesses? The scrap material will have to be

acquired in large quantity to ensure sufficient useable quantity for production.

Lack of experience in manufacturing of products (which are new for us) as well as marketing and running a business.

Lower availability of capital for promotion and manufacturing.

The entire chain from procuring raw material to the actual selling will have to be established by us.

Time management- balancing our time between academics and the business.

More effort in raising seed capital to start off our business.

Opportunities – What opportunities do we have for our business? Demand of eco friendly products in the markets. The GDP of our city is on the rise with people have

a good buying power. The good will of a large number of parents and

community members who are willing to support our cause by donating left over raw material, contribute towards sponsoring our Art Festival & willingness to buy our products.

Threats – Do we face any threats to our business? There is always a risk that the cost and

the profit obtained may not be as predicted.

Since this is our first experience in the business the number of consumers buying the products may not be as per estimate.

The time required and quantity of products may not be as per estimated. Hence resulting in less number of products being manufactured in the given time frame.

Section E: Operational Plan6. These are the one-off tasks we will need to do to actually start up our business:


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Market survey. Identifying the product demand and customer base. Planning of products to be manufactured. Planning the division of labour. Procuring of raw material. Establishing the manufacturing process. Training of student volunteers for making the products. Calculating manufacturing costs and estimating profit margin. Planning the first level marketing strategy. Identification of skills required for manufacturing. Making of prototypes of products. Printing of entry tickets. Finding sponsors for our Art festival, whose banners can be displayed during the

art festival and their advertisements could be printed on tickets.


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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:


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Task How long does it take?

How often?Daily/

Weekly/Monthly

Who?Who will be responsible

Market survey – identification of customer base and type of products in demand

One Month Daily Marketing Department

Identification of skills and material required for manufacturing,

One week Monthly Production Department

Calculating manufacturing cost and estimating profit margins,

Two weeks Monthly Sales Department

Procuring of raw material Two Months Daily Production DepartmentEstablishing the manufacturing process. One Month Weekly Production Department

Planning the division of labour One week Monthly Production DepartmentPlanning of products to be manufactured

One Month Monthly Production Department

Planning of marketing strategy. One week Monthly Marketing Department Making of proto types of products. Two weeks Monthly Production Department

Printing of entry tickets. Ten Days Monthly Sales DepartmentManufacturing products at a large scale 2 months Daily Production Department

Checking product Quality 2 days for every production cycle

At the end of every production cycle

Production Department

Finding sponsors for our Art Festival 2 months Weekly Marketing Department

Working out the logistical arrangements for the art festival in the school campus

1 month Weekly Marketing Department

Reviewing and monitoring the manufacturing process as well as marketing strategies periodically.

Periodically during the 3 months leading upto the art festival.

Daily. Sale sDepartment

Promotion of our products and the art festival

3 months leading upto the art festival.

Daily. Marketing Department

Selling of our entry tickets. Starting 2 months before art festival.

Daily Sale sDepartment

Setting up the stalls for the Art Festival 2 days 2 consecutive days

The Entire Team

Conducting the Art Festival 2 days 2 consecutive days

The Entire Team


8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).

Section F: Marketing and Sales Plan 9. These are our 4 P’s (Product, Price, Place, Promotion).

a) P roduct – Our product/service is… Bird Nests Stoles Tea Coasters Placement mats/pillow covers Denim Pouches and Purses Jewellery Paintings

b) P rice – We will sell it at this price:Products Selling PriceBird Nests 150/-Stoles 120/-Tea Coasters (set of 5) 120/-Placement mats (set of 6)/pillow covers 200/-Denim Pouches and Purses 150/-Jewellery 25/- to 100/- depending on the productPaintings 800/-

c) P lace – We will sell our product/service at this place: School Campus Direct delivery to customer for bulk orders.

d) P romotion – We will promote our product/service by:9

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Aditya, Swaraj & Mentor Hemlata

PromotionMarket Research

Working with a Team of 20 Students and

2 teachers

Nidhi, Meet& Mentor Hemlata

Ticket’s recordSelling tickets

Working with a Team of 20 Students and

2 teachers.

Vedika, Sukrut , Mentor Hemlata & 6 Art teachers

Production & monitoring manufacturing of articles

Since this process will require more people,we would be recruiting an

additional 1000 Student volunteers & 20 teachers.

SALES TEAM PRODUCTION TEAMMARKETING TEAM


Word of mouth Circulars and bulk SMS to parents, direct promotions during open house. Pre-selling of Entry Tickets for Art Festival . Phone calls to vendors and people associated with our school. Making promotional videos of our products and posting them on Social Media like Whatsapp &

Facebook. Publishing of articals in Newspapers (Free of cost since it is for the social cause - through our

media contacts)


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Market surveyCustomer and products

Planning of the productsAnd

Identification of skills and materials required

Calculating cost and estimating profit margin

Procuring raw materials and tools

Establishing the manufacturing change

Planning the division of labourAnd

Planning marketing strategy

Training of student volunteers And

Making products prototypes

Printing of entry tickets

Reviewing & monitoring Manufacturing process,

product quality $Promotion of art festival

Selling of entry tickets

Working out logistics of conducting the Art Festival

Setting up of the Art Festival

Conducting the Art Festival

Final assessment and Review

GENERAL FLOW OF OUR PROCESS


Appendix Section: Students in ActionPlease find in this space 3 pictures (when possible) that clearly shows our involvement as students in

ourbusiness planning activities.

Collection of Old Newspapers to generate Seed Capital for the Project

Students Meet, Vedika, Swaraj & Nidhi along with Project Mentor Hemlata making the business plan

Students Meet, Vedika, Swaraj, Sukrut, Rucha & Nidhi along with Project Mentor Hemlata with the different Bird Nest prototypes and ‘Warli’ Tribal Art of our State- Maharastra

Our Business Logo (finishing touches yet to be given) representing our commitment to sustainability & tribal art

FINANCIAL PLAN


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1. Income (estimated)NAME OF PRODUCT OR

SERVICEQUANTITY SALES PRICE (INR) SALES INCOME (INR)

(Quantity x Sales Price)Bird Nests 300 150/- **30000/-

Stoles 200 120/- 24000/-

Tea Coasters (set of 5)

100 120/- 12000/-

Placement mats (set of 6) (set of 6)/Pillow covers (set of 4)

100 200/- 20000/-

Denim Pouches & Purses

200 150/- 30000/-

JewelleryEarringsnecklaces hair pins Bracelets Jewellery boxes

400 in all5050

100100100

50/-100/-25/-

100/-150/-

2500/-5000/-2500/-

10000/-15000/-

Paintings 50 800/- 40000/-

***Pre-selling of tickets

1000 100/- 100000/-

Game Stalls during Art Festival

3 stalls, estimated 50 customers in

each

30/- per game 4,500/-

Sponsors 15 1000/- each 15,000/-

TOTAL SALES INCOME 3,10,500/-

** We will be giving Bird Nests free to the first 100 people buying our entry ticket, hence the amount is only calculated for 200 bird nests.*** We have mentioned the number of tickets that we could sell as 1000, which is a conservative estimate, considering that we have 3200 students in the school and many other colleges and schools of our trust where we can promote our Art Festival, the number can be much more.

# The possibility of having some food stalls during the Art Festival is also being considered, we are exploring the option. This will result in an generating an additional income for us.# Based on the response, we may hold similar art festivals in locations other than our school campus.

2. Costs (estimated)NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS(INR)


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(INR) (Quantity x Cost per Item)Bird Nests 300 70/- 21000/-Stoles 200 50/- 10000/-

Tea Coasters (set of 5)

100 100/- 10000/-

Placement mats (set of 6)/Pillow covers (set of 4)

100 120/- 12000/-

Denim Pouches and Purses

200 70/- 14000/-

JewelleryEarringsnecklaces hair pins Bracelets Jewellery boxes

400 in all505010010050

25/-50/-10/-30/-

110/-

1250/- 2500/- 1000/- 3000/- 5500/-

Paintings 50 500/- 25000/-

Pre-selling of tickets 1000 2/- 2000/-

Game Stalls during Art Festival

3 stalls 300/-for 1 stall

900/- for 3 stalls

TOTAL COSTS 1,08,150/-

3. Profit (estimated)

OurLocal Currency

TOTAL SALES INCOME 3,10,500/-

TOTAL COSTS 1,08,150/-

PROFIT (Total Sales Income – Total Costs)

2,02,350/-

4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.

a) Equipment& Supplies Start-up


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EQUIPMENT& SUPPLIES

NAME OF ITEM QUANTITY COST PER ITEM (INR) TOTAL COST (INR) (Quantity x Cost per

Item)Wood 300 Kg (100 kg free, 200 kg

from scrap bought at low cost)

20/- per kg 4,000/-

Brushes 30 (we have around 30, we need to procure around 30 more)

20/- per unit 600/-

Paints 500 Bottles 50/- per litre 25,000/-

Beads 100 Packets 100/- per packet 10,000/-

Lace 80 meters 50/- per metre 4,000/-

Fevicol/Glue 200 litre 500/- per litre 10,000/-

TOTAL EQUIPMENT& SUPPLIES START-UP 53,600/-

b) Equipment we don’t need to buy as we own/have access to: - 50% of paint brushes required-Tools for making Bird Nests & Boxes (with our school carpenter).- Needle, cutters, pairs of scissors, which are available at school.

c) We will get the Start-Up capital needed for our business by: - Pre-selling of Tickets, atleast a 1000 @ of Rs 100/- per ticket. - Collecting old newspapers from parents, neighborhood and selling them. We have already collected around 200 kgs of newspapers and more to come. - Sponsors whose advertisements will be displayed during the art festival. - Investment by the school. - Investment by the parents of students. - Donations from Associates and well wishers of the school like Rotary Club Nasik East, with whom we have done community service projects who have contributed funds to us in the past. Additional comments:The proceeds from this business will be used for doing various community service activities, specially at tribal areas around our city, through our Interact Club at school.

Our Local Currency used : INR (Rupees)

Exchange rate to US Dollars: 64 (as on Week 1, August 2017)Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD.Please chooseONEoption in each row.

A. STUDENTS’ IMPROVEMENT ON SKILLS

After going through the activities to develop the Business Idea and Plan do you feel your students...


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B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS

1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):

√ Leadership Communication AspirationConfidence Decision making Other – Please specify:

√ Problem solving √ Team work

2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.

No Yes, in Science√ Yes, in Maths √ Yes, Other – Please specify: English, Art.

Yes, in Writing & Reading

3. Have the students used the skills learned through the school business planning outside school?

NoI don’t know

√ Yes – Please specify: They have already been talking to their parents and peers as well as other community members about the project and finding prospective sponsors and customers for the project. They have developed a great deal of confidence and are learning to tap their potential.

CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!

Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login


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School enterprise Challenge Business Idea · Web viewHorizon academy ICSE, india SCHOOL NAME, COUNTRY BUSINESS PLAN