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GENESIS GLOBAL SCHOOL INDIA
BUSINESS PLAN
Written by : Sukhnoor Singh, Priyansh Saxena ,Angela Patodia(Under the guidance of teachers (Miss Niti
Sharma and Mrs Sarika Khurana) MISS NITI SHARMALEADTEACHER
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business Details
Business NameHorticulture- Vermi composting
Business ActivitySelling – vermin compost and organic plants
Main product / serviceOrganic plants and vermin compost
No. of students involved in business planning activities (including writing this Business Plan)
Boys12
Girls3
Total15
Financial SummaryOur Local Currency is: Rupees US Dollars $
Period of time budgeted for 6 Months
Total Income (Estimated) Rs.10100 $155.3
Total Costs (Estimated) Rs.2610 $40.1
Profit (Estimated) Rs.7490 $115.2
Start-Up Costs (Estimated) RS.2770 $42.6
Section B: Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to.Our students went to four nurseries and they filled up marketing survey form with five people. They checked the selling price of pots, compost and plants and also researched on what type of plants people use and how often?
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Market Research
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it. : In our market research we met 20 people and got 10 feedback forms
1. Our marketing research reveal that people like buying aloe Vera, snake plant and lily. They prefer indoor plants more than outdoor plants.
2. People were interested in buying plants which could be handled easily.3. Now on the bases of our market research we put up a stall at our school reception to display
our products for the students, parents and visitors in school hours .We are keeping records of all our sale of our products in a register. We have also a word sheet according to our sale on weekly bases. Sample is attached
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Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses.
Competitor Name Strengths Weaknesses
Nursery around the school Variety of Plants Time
Price more than ours
4. Our competitive advantage – This is why we are going to be better than our competitors:
We will be better than our competitors as we are using organic compost and it has been initiated by children with different need .People buying can trust us because the plants and compost have been produced under the supervision of our horticulture and clean peels have been gathered from school cafeteria.
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Section D: SWOT Analysis
5. This is our SWOT Analysis.
Strengths – What are our business’ strengths? 1. Manpower- Youth is involved2. Organic – It is environment friendly
Weaknesses – What are our business’ weaknesses? 1. Lack of time2. Permission from parents need to be granted
Opportunities – What opportunities do we have for our business?SpaceResources like horticulturist and motivated students
Threats – Do we face any threats to our business? When plants get spoiled due to rain , rodent etc
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up our business: AdvertisementMarketing research ,Cheap costResearch- How to grow plants? Knowledge about vermin compost Take care of the plants weekly Pamphlets
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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).
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Task How long does it take? How often?Daily/Weekly/Monthly
Who?Who will be responsible
InvestmentMarketing Research Ongoing monthly Nandini Gupta
Aryaan GulatiAdvertisement Before the stall is put
upweekly Parth
Putting up stall monthly monthly Whole team
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion).
a) P roduct – Our product/service Our horticulture team is making vermi compost and organic plants. We are using waste vegetable and fruit peels for it.We bought mother plants from nearby nurseries and make new plants from it.
b) P rice – We will sell it at this price: We are selling our product in a reasonable price.Our products’s prices are less than other nursaries.
c) P lace – We will sell our product/service at this place:School Reception, Out side school in fete , Christmas Carniwal
d) P romotion – We will promote our product/service by: For promotion we are sending mails to our parents and teachers.Using banners etc
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Appendix Section: Students in ActionPlease find in this space 3 pictures (when possible) that clearly shows our involvement as students in our
business planning activities.
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FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)
AELO VEERA20 Pots 100 2000
Kualanch 10 Pots 150 1500
Snake plant 10 Pots 150 1500
Lilly 20 Pots 70 1400
Spider 10 Pots 70 700
Vermicompost 50 packs(2kg each) 60 3000
TOTAL SALES INCOME 10100
2. Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Alovera2 mother plant 200 400
Kalachu 1 mother plant 150 150
Snake plant 1 mother plant 300 300
Lilly 2 mother plant 230 460
Spider 1 mother plant 300 300
Packaging 50 10 500
Pots 50 10 500
TOTAL COSTS 2610
3. Profit (estimated)
Our Local CurrencyRupees
TOTAL SALES INCOME 10100
TOTAL COSTS 2610
PROFIT 10100-2610=7490
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(Total Sales Income – Total Costs)
4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
a) Equipment & Supplies Start-up
EQUIPMENT & SUPPLIES
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
NET 10 feet x 15 feet Rs. 40 pre feet 500
Water Pipe 30 Meter Rs. 30 per meter 900
Water Can 4 Rs. 280 1120
Spade 5 Rs. 50 250
TOTAL EQUIPMENT & SUPPLIES START-UP 2770
b) Equipment we don’t need to buy as we own/have access to:
Vermi compost pit
c) We will get the Start-Up capital needed for our business by:We took loan from school
Additional comments:
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Our Local Currency used : Rupees
Exchange rate to US Dollars: $1 = Rs.65
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
1. Are more confident speaking in front of other people (e.g. during market research)2. Work better with people with different opinions to theirs3. Have improved their team working ability, e.g. if other team members were struggling
they offered support to them4. Are more confident analysing information5. Are more able to use their ideas to organise and plan work in order to reach their goals 6. Are more able to look at different ways to solve a problem and are more confident in
selecting a solution
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Communication AspirationConfidence Decision making Other – Please specify:Problem solving Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in ScienceYes, in Maths Yes, Other – Please specify:Yes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t knowYes – Please specify: they have improved their communication skills now they are able to talk with outsiders
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CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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