COVID-19 International SurveyWave 2

Schlesinger Group Panel

June 4, 2020

As the global COVID-19 pandemic continues to dominate our world, it is becoming increasingly important to understand the resulting global opinions and concerns, as well as actions people are taking to protect themselves and their families.

We are sharing Schlesinger Group’s second wave of our COVID-19 study, fielded April 6-9, 2020, with 15,500 of our panelists spanning 11 countries across the world.

We will continue to ‘pulse’ the markets to understand how attitudes and behaviors are changing as an increasing number of countries are affected by this virus.

Thank you for joining us on this global journey. We look forward to sharing our learnings.

11 COUNTRIES RECRUITMENT RESOURCEMarket Cube, A Schlesinger Company

METHODA global online survey

over 3 days: April 6 –

April 9, 2020

DEMOGRAPHICS18+ years old with a

50/50 ratio of males

and females

SAMPLE15,500

OBJECTIVE

To understand differing perceptions of global

populations surrounding the COVID-19

pandemic and its impact on socialization,

economics, and consumption.

US

UK

India

Canada

Australia

China

Germany

France

Italy

Spain

Brazil

FAMILY COMES FIRSTPeople are still most concerned about family members becoming ill (62%).

While people are more worried about family members, there was a jump in how the virus could affect their own health (11%). The United States, Canada, Australia, and the United Kingdom saw the biggest increases in personal concern.

SPIKES IN ECONOMIC IMPACTFears of economic recession and job loss emerged as stronger contenders over the past 2 weeks. This is likely due

to closures of non-essential businesses.

FEMALES ARE MORE WORRIED Females are more concerned about the pandemic’s impact than males across all categories.

WHAT CONCERNS PEOPLE MOST? (See chart next page)

Q2) How concerned are you with the following situations related to the Coronavirus (COVID-19)?

Q2) How concerned are you with the following situations related to the Coronavirus (COVID-19)? (T2B% Reported)

N = All (15500), US (2500), India (2500), Canada (1000), UK (1000), Aus (1000), China

(2500), Ger (1000), France (1000), Italy (1000), Spain (1000), Brazil (1000)

WHAT CONCERNS PEOPLE MOST?

61% 62% 55% 59%48% 49% 45% 44% 43% 44% 39% 43% 38% 38% 36% 35%

64% 67%

58%62%

50% 53%48% 47% 46% 47%

42%47%

40% 40% 38% 38%

57% 57%

53%57%

46% 45%43% 41% 41% 42%

36%

40%

36% 35%33% 33%

W1 W2 W1 W2 W1 W2 W1 W2 W1 W2 W1 W2 W1 W2 W1 W2

Overall Females Males

Family/loved one getting ill

Economic recession

Getting ill yourself

Interruptions in essential public

services

Disruption in education

system

Loss of employment

Running out of supplies

Marshall law/ civil unrest/ lawlessness

There was a significant shift in favor

of quarantine as the best option for

controlling the COVID-19 crisis.

Except for Germany and France,

the incidence of need for national

quarantine increased across all

nations.

83% of people now think

quarantine is the best option (up

from 73% in Wave 1)

The USA had one of the largest

jumps (+20%), yet it still lags in favor

of quarantine behind all countries

except Germany.

80%

55%

63% 65%

71%

86%89% 88%

60%

74%

83%86%

75% 76%

84%

59%

84%

90%88%

79%

90% 89%

Yes to Quarantine by Country

Wave 1

Wave 2

QUARANTINE: THE NEXT RIGHT THING

Q8- National Quarantine (i.e. complete lockdown or 24-hour curfew is the best option for controlling the COVID-19 crisis.

N = All (15500), US (2500), India (2500), Canada (1000), UK (1000), Aus (1000), China (2500), Ger (1000), France (1000), Italy

(1000), Spain (1000), Brazil (1000)

COVID-19 took the world by storm and changes to everyday living have been fast and furious.

What is the new normal?

How has every day life been impacted?

8

• Washing hands (78%) and avoiding public places (61%) remained in the top three activities people are doing different post outbreak; however, maintaining 6 feet of distance from others (69%) replaced watching the news as a priority.

• The countries reporting the biggest increases in social distancing practices were Australia (71%, + 32 points), the United Kingdom (73%, +28 points), Canada (81%, +26 points), and the United States (76%, +18 points).

• Socialization through video chat saw a significant spike with now 50% of people connecting with friends, family, and coworkers online (46% in Wave 1).

WHAT ARE PEOPLE DOING DIFFERENTLY?

Almost

70%embrace social

distancing

People ages 25-34 (66%), 35-44 (65%),

45-54 (62%), 55-64 (62%) are

significantly more likely to wear a face

mask and/or gloves compared to

those ages 65+ (48%).

FACE MASKS ARE THE NEW ORANGECompared to one month ago, 3 out 5 people are more likely to wear a face mask and/or gloves. In China, Italy and Spain, more than 3 out of 4 have adopted these practices.

SELF CARE IS PRIORITIZEDMore than 1/3 of people are now more likely to exercise, monitor their temperature and/or take vitamins/supplements.

1 out of every 4 people are walking more outside or have started a weight loss program.

HEALTHLY HABITS ON THE RISE

10

While people have become more physically separated by an increase in social distancing and a decrease in handshaking, people have found new ways to remain connected!

Q11) How likely are you to do the following Social related activities compared to one month ago? (T2B% Reported)

People are now more likely to…

HUMAN CONNECTION MORPHS

51%Make Phone

Calls

50%Video

Chat

44%Eat Meals as a

Family

28%Use Memes

and/or GIFs

28%Virtual Happy

Hours

41%Texting

N = All (15500), US (2500), India (2500), Canada (1000), UK (1000), Aus (1000), China (2500), Ger (1000), France

(1000), Italy (1000), Spain (1000), Brazil (1000)

RECESSION APPREHENSIONS GROWFears of an economic recession increased to 59% (+4 points) over the past few weeks.

Similar to the previous wave Brazil (74%), Spain(74%), and Italy (71%) report the highest levels of concern for an economic recession, while China(36%) reported the lowest level of concern.

Concerns of an economic recession among Americans is increasing. Nearly 2 out of 3 (65%)indicate they are extremely or very concerned, up from 58% in the previous wave.

ECONOMIC MINDSET

LOSS OF EMPLOYMENT

Concerns about job loss continue (43%) to rise, up from 39% reported

in the previous wave. India (63%) and Brazil (59%) are most

concerned about loss of jobs (up from 58% and 54%), while Germany

still remains the least concerned (20%).

Canada (43%, +10 points) and the United States (43%, +6 points)

reported the largest increases in the concern for job loss.

Compared to all other age categories, 25-34 year olds (49%) and 35-

44 year olds (47%) have a significantly higher level of concern about

job loss.

SPENDING BEHAVIOR

People are being cautious about consumption. More than a quarter

(27%) of people have shifted to saving money versus spending it. Two

thirds of people (66%) have ceased making travel plans, likely due to

the uncertainty of when it will be safe to travel.

ECONOMIC MINDSET

13

How are people entertaining themselves?

Q10 – How likely are you to do the following entertainment-related activities compared to a month ago? (T2B% reported)

N = All (15500), US (2500), India (2500), Canada (1000), UK (1000), Aus (1000), China (2500), Ger (1000), France (1000), Italy

(1000), Spain (1000), Brazil (1000)

16%

33%

38%

48%

49%

51%

60%

Gamble online

Play board games

Share posts on social media

Binge-watch TV

Watch TV programming*

Utilize Streaming Service

Watch TV news

*Other than news

People are now more likely to…

TV NEWS IS A FORERUNNER

RETURNING TO “NORMAL” MAY TAKE LONGER

There were significant increases to how long it

may take to get back to “normal.”

18%

12%

31%

28%30%

34%

20%

26%

Wave 1 Wave 2

<1 Month 1-2 Months 3-5 Months ≥6 Months

SOME COUNTRIES ARE INCREASINGLY

PESSIMESTIC

Australia and Italy’s skepticism has grown

with both countries seeing a significant

increase in “normalcy” taking 6 or more

months to achieve.

Despite a slight decrease from the previous

wave, China and France still have the most

optimistic outlook that life will return to

normal in 1-2 months.

Q5 – In the midst of COVID-19, when do you feel like life will return to “normal”?

N = All (15500), US (2500), India (2500), Canada (1000), UK (1000), Aus (1000), China (2500), Ger (1000), France (1000), Italy

(1000), Spain (1000), Brazil (1000)

WHEN WILL THIS BE OVER?

CHINA’S INSIGHT ON DURATION

• China, on the tail end of this

epidemic, has 5% of the

population thinking that all

will go back to normal in 2

weeks.

• With China being about 4

months in, the majority of the

people in China (40%) think

life will return to normal within

1-2 months.

• This would suggest that

people from China perceive

the epidemic as having a 6-

month lifecycle.

SPOILER ALERTSchlesinger will be diving deeper

into the permanency of COVID-19’s

impact on “normalcy” in Wave 3 of

the survey.

COVID-19 has profoundly impacted the globe over

the past few months, leaving few aspects of live

unaltered. In the midst of all of these changes,

people are evolving and adapting to new habits and

behaviors.

It is critical to track these over the coming weeks in

order to help understand the long-term impact of the

pandemic. Even in just a few short weeks between

waves of research, we saw some major shifts in

thinking across the globe.

Schlesinger Group will continue to keep the insights

community abreast of the new normal. We invite you

to send us the questions you want answered as we

continue to keep our finger on the pulse of this

dynamic situation.

Let’s Talk

Rob.Ramirez@SchlesingerGroup.com

SchlesingerGroup.com