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SCENARIOS FOR UTILIZING THE CSI
APPROACH
PINK ELEPHANT THOUGHT LEADERSHIP WHITE PAPER
Executive Summary
www.pinkelephant.com 2
Remember the following about Continual Service Improvement (CSI).
CSI: Organizations talk about it and think about it, but in reality often don’t plan, schedule, allocate
resources, or monitor CSI initiatives. Improvement initiatives are often reactionary in nature to a
specific event, and are not proactive in nature.
CSI is first and foremost a practice that is implemented across the IT organization. It requires a mind
shift from:
• Reactive to proactive
• Having the CSI Manager or CSI team responsible for identifying improvement opportunities
to everyone in the organization
• Blaming and pointing fingers, to finding and identifying opportunities in a collaborative and
supportive environment
Whether improving services, service management processes or the service lifecycle itself, there will be
a cost to implementing a CSI practice. However, there is a much greater cost to not implementing the
practice.
Organizations will spend millions of dollars developing and implementing service management
processes; yet, they don’t have any plan on how to protect their investment and continually improve the
processes.
The CSI practice relies upon five major guiding principles defined in the CSI book:
• The CSI Approach
• Seven Step Improvement Process (discussed in more detail in the High Level ATLAS
document)
• The Deming Cycle
• Professor Kotter’s Eight Steps For Successful Transformation
• Knowledge Management
This paper will focus on three scenarios that many organizations struggle with and how the CSI
approach can help with improvement opportunities.
Scenarios For Utilizing The CSI Approach
Table Of Contents
1 CSI Improvement Model ……………………………………………………………………….. 4
2 Sample Scenarios Where The CSI Approach Can Be Used .......................................... 7
3 Conclusion ………………..………………………............................................…………...… 11
5 About Pink Elephant ………………………......……….………………………....................... 12
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Scenarios For Utilizing The CSI Approach
1) CSI Improvement Model The following model was developed to provide key steps on how to approach CSI:
Copyright © AXELOS Limited 2011. All rights reserved. Material is reproduced under licence from AXELOS.
(Figure 3.1 Continual Service Improvement Approach, pg. 35 of Continual Service Improvement® 2011).
The model can be used for a variety of situations; if you are looking to improve processes,
services or the Service Lifecycle itself.
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Scenarios For Utilizing The CSI Approach
Step 1 – What Is The Vision?
CSI is all about the business, so when looking at the CSI Model the first step is to clearly understand
the business vision, strategy, goals and objectives. It is also important to understand IT’s strategy,
goals and objectives, and to ensure they support the businesses strategy, goals and objectives.
Step 2 – Where Are We Now?
In order to identify if you have improved, it is important to know where you started from. Answering this
question is about performing an initial assessment, or measurements, in order to create a baseline
upon which improvement effort success can be measured. Assessments can be done on the
availability and/or performance of IT Services. Assessments can also be done around processes, such
as a process maturity assessment. If you don’t have any basic measurements or metrics today, you
may need to start collecting these for three to six months in order to get an agreed upon baseline
number.
Step 3 – Where Do We Want To Be?
Set realistic targets for the improvement initiative. This may require setting short-term, mid-term and
long-term targets. Targets can be set for availability measures, for IT Services, or new maturity levels
for processes.
Keep in mind that setting targets should be based on business requirements, and not on business
wishes. If a customer says they want 99.999% availability, be sure this need supports the desired
business outcomes the organization needs to achieve.
Also, remember that for process maturity the key is to understand the value of a process to the
business. Not all processes are equal and some processes will deliver more value to the business than
others. You may find that having a level three maturity is all you need to deliver value, so keep in mind
you do not need to have all processes at a level five.
Create your Measurement Framework of Key Performance Indicators (KPIs) so that later on you can
measure if you have achieved your targets.
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Scenarios For Utilizing The CSI Approach
Step 4 – How Do We Get There?
These are the process improvement projects that are identified, agreed on and funded. Keep in mind
that Senior Management often does not have the luxury of long projects. They are interested in getting
quick improvements, so don’t overlook the quick wins that can be implemented around IT Services
and/or processes.
Step 5 – Did We Get There?
Using the KPIs defined in Step 3, continue to monitor, measure, and report on your achievements.
Step 6 – How Do We Keep The Momentum Going?
Market your successes to Senior Management as well as the rest of the organization. It is important to
use successes to gain more buy-in for additional improvement initiatives.
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Scenarios For Utilizing The CSI Approach
2) SAMPLE SCENARIOS WHERE THE CSI APPROACH CAN BE
USED Organizations often make implementing CSI more difficult and complex than it needs to be. CSI is
about improving and this means incremental improvements, not always big, game changing
improvements.
Every organization has pain points. Look for opportunities to apply the CSI Practices against these
pain points, but be sure your improvement initiative will deliver value.
Below are a few examples of how CSI can take advantage of opportunities. Can you identify with these
scenarios?
Remember that an organization can use the CSI Approach to understand and align the strategies,
goals and objectives of both the business and IT. CSI is all about aligning and realigning with the
business requirements.
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Scenarios For Utilizing The CSI Approach
Organizations often make
implementing CSI more
difficult and complex than it
needs to be. CSI is about
improving and this means
incremental improvements,
not always big, game
changing improvements.
“
”
Scenario One
An organization struggles with communication during Major Incidents.
Where Are We Now?
They perform a baseline assessment of how they handle all communication aspects during a major
incident – what is communicated, when it is communicated, how it is communicated and to whom the
information is communicated.
Where Do We Want To Be?
During Major Incidents, organizations want to have effective and timely communication in order to
keep Senior IT Leaders and employees informed on the work being done and an estimated time line
for the Major Incident’s resolution. There must be clarity around who is responsible for communicating
to different groups, standard methods for communications to take place and documented and agreed
timelines of when the communication will take place.
How Do We Get There?
This is a great opportunity to apply the CSI Practice to work with the Incident Management Process
Owner, Senior Leaders and Business Relationship Managers to develop and implement
communication roles, procedures and policies around communicating to the Senior Management IT
Leadership Team and the business.
In order to do this, create a small team to develop and/or modify existing policies, procedures as well
as communication roles. Document the best method for communication based on the Major Incident.
In other words if you have chosen email as the normal way of communicating (not recommended), and
email is down due to the Major Incident there should be an alternative method for communicating,
such as the telephone. Socialize and review the changes with key stakeholders and develop any
scripts that can be used when a Major Incident occurs. If the phone will be a way of communication
with the business and Senior IT Leaders, create a phone tree list. Once the development is completed
and approved, develop and deliver the required training to management and staff so everyone is
aware of the communication activities and their responsibilities when the incident occurs. It may be
useful to test this method before a real Major Incident occurs. Based on your test results, modify and
implement the changes.
Did We Get There?
Monitor the effectiveness of the improvement during the next Major Incident.
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Scenarios For Utilizing The CSI Approach
Scenario Two An organization struggles with the adoption of Problem Management. This is an opportunity for CSI to
work with the Problem Management Process Owner to identify improvement opportunities as the
organization realizes they are not deriving any value from the process.
Where Are We Now?
Even though the process has been implemented, they have logged very few problems. Of the
problems that have been logged, few have resulted in Root Cause Analysis activities.
Where Do We Want To Be?
An organization wants to have problems identified, logged and managed across all Technical and
Application Management teams. Ideally, an organization wants an increase in the number of
workarounds provided, an increase in permanent solutions implemented and a decrease in the number
of recurring incidents.
How Do We Get There?
The gap between where they are now and where they want to be derives from a division between
management and those who don’t see the value that Problem Management provides to the
organization. As part of the CSI initiative they put together a “road show” to discuss the value and
benefits of Problem Management with management and staff and explain how this process could free
up more of their time. At this time, they ask for a commitment from key functional mangers to provide
resources to spend a certain number of hours per month on root cause analysis activities instead of
incident management activities. They start pulling a top 10 incident report and picking one recurring
incident to log as a problem and then focus on the root cause of that particular incident. Ensure the
proper Key Performance Indicators (KPIs) have been documented and agreed to before you begin to
measure and report on how well you are performing compared to the KPIs.
Did We Get There?
The number of problems logged increases dramatically. There is an increased number of true Root
Causes being discovered that lead to a permanent solution. More workarounds lead to knowledge
articles, and there was is a reduction of recurring incidents that improve the productivity of Service
Desk Analysts and some Tier Two Support Teams.
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Scenarios For Utilizing The CSI Approach
Scenario Three Business Relationship Management has received feedback from customers who are concerned with
the Quality of IT Services; particularly those services that have recently gone through Change
Management and Release and Deployment Management.
Where Are We Now?
Complete a baseline of what the current situation is and what the customers are referring to. It’s found
there was an increase in the number of change related incidents in the last quarter that created service
impacts. When investigating they found there was a lack of proper testing and change evaluation
taking place that led to quality issues. Change Management was not taking test results into
consideration when assessing the change before it went into production.
Where Do We Want To Be?
The organization wants to establish clear policies associated with the testing and evaluation of
changes as part of the Service Lifecycle stage. The goal of the organization is to deliver changes
based on the agreed quality requirements and they had been falling short on this.
How Do We Get There?
A Service Improvement Plan is put together and approved to improve the quality of changes to the
production environment. The improvement plan included ensures there are agreed to test
requirements, test plans and adequate resources allocated to conduct the actual testing. Resources
include people and technology. The Change Management process also improves the assessment of
test results and defines criteria around when exceptions can be made to move a change to production
when the test results were less than what was expected.
These types of initiatives are not the responsibility of a CSI team, but of a team that will include the
CSI Manager, Incident, Problem and Change Management Process Owners, Service Owners as well
as various Process Managers. The Business Relationship Manager and Service Level Manager also
play key roles. The Senior Leadership team and Functional Managers are also key stakeholders.
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Scenarios For Utilizing The CSI Approach
3) CONCLUSION
Remember that it doesn’t take long to put an improvement into place.
Utilizing the CSI Approach is a great start as it forces you to look at things from a business perspective
and understand how you are currently delivering your services, processes or interaction between the
different lifecycle stages. It also requires an organization to discuss and define where they want to be
in the form of targets that could be in the form of Service Level Agreements. A Service Improvement
Plan will then need to be documented and approved and then finally, the approach requires you
continue to monitor, measure and report on the results in order to track if improvements actually
delivered the desired value and benefits.
CSI cannot work in a
vacuum. It requires support
and integration with other
processes, and utilizes the
expertise found within the
Technical, Application and
Operational Management
functions.
”
“
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Scenarios For Utilizing The CSI Approach
CSI cannot work in a vacuum. It requires support and integration
with other processes, and utilizes the expertise found within the
Technical, Application and Operational Management functions.
Business Relationship Management and Service Level
Management both play key roles as they often are the “voice of
the customer,” and are also both involved in defining functional
and non-functional requirements. Availability and Capacity
Management are responsible for the monitoring of services. If
these processes and roles are not active within your organization,
than you will need to allocate resources to fulfill many of the
process activities that support CSI.
Good luck with using the CSI Approach!
Pink Elephant
Knowledge Translated Into Results
www.pinkelephant.com
© Pink Elephant Inc., 2014. The contents of this case study are protected by copyright and cannot be
reproduced in any manner. Pink Elephant and its logo, PinkVERIFY, PinkSCAN, PinkATLAS, and
PinkREADY are either trademarks or registered trademarks of Pink Elephant Inc. ITIL® is a registered trade
mark of AXELOS Limited. COBIT ® is a trademark of ISACA® registered in the United States and other
countries.
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ABOUT PINK ELEPHANT Operating through many offices across the globe, Pink Elephant is the world’s #1 provider of ITIL® and IT
Service Management (ITSM) conferences, education and consulting services. Pink Elephant is proud to
be celebrating nearly 25 years of ITIL experience – more than any other service provider. To date, more
than 350,000 IT professionals have benefited from Pink Elephant’s expertise. Pink Elephant has been
championing the growth of ITIL worldwide since its inception in 1989, and was selected as an
international expert to contribute to the ITIL V3 project as authors of V3’s Continual Service
Improvement book and through representation on the International Exam Panel.
Service Lines Pink Elephant’s service lines each provide different, but complementary business solutions:
PinkEDUCATION: Pink Elephant is the most prolific creator and widespread distributor of ITIL and ITSM
training. We offer training for: ITIL, ISO, COBIT®, Lean and other ITSM best practices. Pink is
internationally accredited with EXIN, APMG, and PEOPLECERT, independent examination institutes that
manage the ITIL certification program. The Project Management Institute (PMI) also recognizes Pink as a
Registered Education Provider
PinkCONSULTING: Using ITIL and other best practice frameworks and approaches, Pink Elephant
provides end-to-end solutions – from assessments, to strategic planning to implementation, continuous
improvement and beyond. Experienced consultants work hand-in-hand with our customers every step of
the way
PinkONLINE: We offer many online course options for education, and many online tools to help with your
ITIL and ITSM process improvement projects, including PinkATLAS™, which contains hundreds of
process deployment documents
PinkCONFERENCES: Pink Elephant is the world’s largest producer of ITSM conferences and delivers
several major events per year to thousands of IT professionals
PinkVERIFY™: Pink Elephant’s internationally recognized “ITSM Tool Suite Stamp Of Approval” validates
toolsets that meet a set of functional requirements as defined by ITIL best practices
Scenarios For Utilizing The CSI Approach
12
Pink Elephant,
5575 North Service Road,
Suite 200,
Burlington, Ontario,
Canada L7L 6M1
Tel: 1-888-273-PINK
Fax: 905-331-5070
For further information
please contact:
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Scenarios For Utilizing The CSI Approach