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ITU-T Workshop on Next Generation NetworksHanoi , Vietnam, 15-16 May 2006

International Telecommunication Union

ITU-T

Development Trend fromDevelopment Trend from

Cisco SystemCisco System

Kevin YinNGN Solution Architect,

Cisco System

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ITU-T Workshop on Next Generation NetworksHanoi, Vietnam, 15-16 May 2006 2

ITU-T

Cisco IP NGN Layer Architecture

INTELLIGENT NETWORKINTELLIGENT NETWORK

GAMINGGAMING DATACENTER

DATACENTER

PRESENCE-BASED

TELEPHONY

PRESENCE-BASED

TELEPHONYWEB

SERVICESWEB

SERVICESMOBILE

APPSMOBILE

APPS

IPCONTACTCENTER

IPCONTACTCENTER

IntelligentEdge

IntelligentEdge

CustomerElement

CustomerElement

MultiserviceCore

MultiserviceCore

Frameworkfor User and

Application-Based Control(Data, Voice, Video,Mobility)

Frameworkfor User and

Application-Based Control(Data, Voice, Video,Mobility)

ServiceExchangeServiceExchange

APP

LICATION

CONVERGENCE

APP

LICATION

CON

VERGENCE

SERV

ICE

CONVERGENCE

SERV

ICE

CONVER

GENCE

NETWORK

CONVERGEN

CE

NETWORK

CONVERGEN

CE

OPE

RATIONAL

LAYER

TransportTransport

Access /Aggregation

Access /Aggregation

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ITU-T

Cisco IP NGN is powered byNext Generation IP technology

IP Technology Innovation: ASIC, IOX, MPLS, ISR, CRS-1,Carrier Ethernet, IPoDWDM

Systematical Baseline Feature: QoS, Security, IPv6, Multicast, HA, Virtualization, OAM

20 year IP expertise & #1 in: Routing, Switching, IP telephony, MetroE, Cable, WiFi,Security, home networking

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ITU-T

Consumer and Business Applications:Any Service, Any Device, Anywhere

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ITU-T

Video is Key for NGN application Delivery

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ITU-T

IMS Service FrameworkVertical Approach

Interrogating-CSCFServing-CSCFProxy - CSCFHome Subscriber Service (HSS)OSA Open Services Architecture

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ITU-T

Sprint PCS Launches Ready LinkSM

-- Push To Talk

o Based on Dynamicsofts IMS platformo Runs on PCS Vision IP data networko PTT service identified from beginning

o Commercial on 11/03 with 100% availabilityo Over 1M subscribers 4/05o ARPU +$10 per month

Similar service by using Vertical approach for

Sprint is one of the first to deploy services basedon an IMS service structure. Our push-to-talkservice follows an IMS service structure.

Oliver Valente, CTO & SVP, Network, Sprint

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ITU-T

Two approaches to implement IMS

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ITU-T

IMS Vertical and Horizontal Approaches

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ITU-T

Service Exchange - Requires SupportBoth IMS & Non-IMS for Businesses & Consumers

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ITU-T

Cisco SEF

o Cisco Unique Service awareSession Control Layer

o Manage Unsupportedapplications, Non Standardand IMS applications

o IMS compliant architectureand interfaces

Service Exchange Framework Approach

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ITU-T

Service Exchange Framework

Applications Traffic MixExtends Beyond SIP Applications, Coexistence

Needed

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ITU-T

Service

ProviderNetwork

Service Exchange FrameworkService Exchange Framework

PolicyManagement

SecurityManagement

IMSServices

(SIP MM)

IMSServices

(SIP MM)

Internet(Web,

P2P)

Internet(Web,

P2P)

3rd PartyHostedApps

3rd PartyHostedApps

Enterprise

Cable

FixedWireless

ServiceControl

Engine

ServiceControl

Engine

DSL

Cellular

Cisco Service Control Engine Total Visibility & Control

S l i k i f S i lli

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ITU-T

Selective Network Integration of Service IntelligenceMaximizing Scale and Efficiency

ServiceExchangeService

ExchangePDSN GGSN IP2IP GWP-CSCF SBC

VideoCAC

PEF

Content

FilteringDDOS

Protection

DPI

MRPF S-CSCF

PDF

MGCFHSS/HLR Policy Mgn

I-CSCF ID Mgn

Mobile Mgn

CRS-1XR 120010007600ISR

Network

Convergence

Network

Convergence

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ITU-T


Exchange

PDSN GGSN IP2IP GWP-CSCF SBCVideoCAC

PEFContentFiltering

DDOSProtection

DPI

MRPF S-CSCF

PDF

MGCFHSS/HLR Policy Mgn

I-CSCF ID Mgn

Mobile Mgn

CRS-1XR 120010007600ISR

Network

Convergence

Network

Convergence

Selective Network Integration of Service IntelligenceMaximizing Scale and Efficiency

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ITU-T

o Multiservice scale No need to create overlay network; Eliminate additional appliances Easier operations/lower costs Native IOS XR Implementation

o Flexible and open architecture SP-SP Peering and SPAccess deployments Integrated or distributed signaling

deployment

o Continuous system operation Always on IOS XR with stateful

redundancy

o Secure virtualization Secure physical or logical isolation of

services

Investment Protectionfor deployedCisco 12000

Industrys First Carrier Router withIntegrated Session Border Control

Supports BOTHIMS and Non-IMS

Applications

Cisco SBC on XR 12000

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ITU-T

Cisco Service Exchange FrameworkCase Studies More Service

o Subscriber-managed parental controlo Basic web site blacklisting provided

free of charge

o Comprehensive filtering and security

for a small monthly subscription

Content Filtering

o Simplifies the end user experience

o Personalize per user including self

subscription and account refresh

e.g., new consumer serviceactivation

Personalization via Self Selection

Page Blocked!

ForbiddenContent Detected

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ITU-T

Cisco Service Exchange FrameworkCase Studies- Great Efficiencies

Efficient Management ofVideo Oversubscription

Preserves quality of experience

Provides network-based graceful busysignal when demand exceeds capacity

In trials at major MSO, critical for IPTV

Video Call Admission Control

Enable new business models betweencontent and service providers

Detect and manage affiliatedapplications and align QoS

Co-branding and fee sharing

Service Prioritization viaDeep Packet Inspection

Reduced Transit Costs

Web

P2P

ActualCustomer

Data

ActualCustomer

Data

220,000

200,000180,000

160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0

KBITS/SEC

Week #1 Week #3 Week #5

Hourly Total Bandwidth (Kbits/Sec) Per Service

Managing P2P Applications

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ITU-T

Win-Win-Win: Enabling New Business ModelsBetter Control

Benefiting SP, Content P roviders, Subscribers

Affiliated applications for

co-branding and fee sharing

Subscriber / applicationawareness

Detect and manage

affiliated applicationsand align QoS

Co-branding and fee

sharingEnhanced securityservices ServiceProvider

ServiceProvider

SubscriberSubscriber

ContentProvidersContent

Providers


Exchange

Enhanced ServiceDelivery

Enhanced ServiceDelivery

Fee SharingCo-BrandingFee SharingCo-Branding

Best EffortOver the TopBest Effort

Over the Top

Ci S i E h S

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ITU-T

Cisco Service Exchange SuccessAcross Segments, Across Continents

o Largest SIP expertise & digital video/IPTV network

o PTT / IMS CSCF 6 SPs, 100% availability

o 60+ CMX for mobile SP customers

o 100+ SCE for wireline customers

o 450+ SP deploying 1100 Cisco PGW Softswitch.

o 50K+ broadband aggregation units deployed

o 2M+ Cisco BTS Softswitch Subscribers.o 9M+ Cisco IP phone installed

o 10M+ video/IPTV subs over Cisco network

o 15M+ VoIP ports deployed globallyo 23M+ Digital STBs (4.4M DVR, 2.9M HD)

o 50M+ homes passed with over 240 video Head End deployed globally

o 1B+ VoD streams annually from a single MSO on Cisco networks

S

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ITU-T

Experiences, Poweredbycisco.Experiences, Poweredbycisco.

IMS is a key component of NGN, but it may not be thecomplete NGN solution for all, Services-flexibility is key.IMS is a key component of NGN, but it may not be thecomplete NGN solution for all, Services-flexibility is key.

There are immediate NGN service revenuesopportunities not supported by NGN specs yet.There are immediate NGN service revenuesopportunities not supported by NGN specs yet.

Cisco SEF is uniquely positioned to help SP to navigate

its IP NGN journey.Cisco SEF is uniquely positioned to help SP to navigate

its IP NGN journey.

Cisco IP NGN solution is powered by next generationIP technology.Cisco IP NGN solution is powered by next generationIP technology.

Summary

Documents

SCE-s5_yin