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    Supply Chain

    Performance Measurement

    Semaine ATHENS

    18 - 23 November 2013

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    3

    What is Supply Chain?

    Supply Chain is a network of facilities and distribution

    options that performs the function of procurement of

    materials, transformation of these materials into

    intermediate and finished products and the distribution of

    these finished products to customers. Supply chains exist

    in both service and manufacturing organizations, although

    the complexity of the chain may vary greatly from industry

    to industry and firm to firm.

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    Suppliers

    Transporters

    Customers

    Manufacturers

    Distributers3PL

    What is Supply Chain?

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    ConsumersRetailersDistributorsManufacturersSuppliers

    Material Flow

    Information flow

    Financial flow

    What is Supply Chain?

    There is a close connection between the design and management of

    supply chain flows (product, information, and funds) and the success

    of a supply chain.

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    6

    What is SC Management?

    Supply Chain Management (SCM) is the network of

    organizations and systems that are involved through

    upstream and downstream linkages, in the different

    processes and activities that produce value in the form

    of products and services in the hands of the ultimate

    consumer.

    The objective of every supply chain should be to

    maximize the overall value generated

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    Brief Introduction to SC/SCM

    Performance Management and its importance

    for SCM

    Performance Drivers of SC

    SCPM models

    SCOR model / SCOR Metrics

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    CustomersMonoprix

    Stores

    DCs +Log. Hubs

    Detergentsmanufacturers

    SuppliersSuppliers

    Example 1 : Monoprix

    Textile & LeatherManufacturersSuppliers

    Electronics P.Manufacturers

    Suppliers

    Fresh productssuppliers

    Suppliers

    Food & DrinkManufacturers

    Suppliers need to reduce costs or inventory

    need to improve customer satisfaction

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    CommunityPharmacies

    +Private hospitals

    Wholesalers

    CPT(DC)

    Foreign

    Suppliers

    Example 2 : Pharma SC

    NationalManufacturers

    Public hospitals

    +Other P. Structures

    Patients

    Imported drugs

    Locally manufactured drugs

    Very regulated SC

    Uncertain demand

    Suppliers have long lead times

    Main goal : supply availability

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    Example 3 : HP

    Suppliers

    Suppliers

    Suppliers

    European DC Retailer

    US DC Retailer

    Far East DC Retailer

    FAT

    IC Mfg

    PCAT

    PrintMech Mfg

    IC Mfg = Integrated Circuit Manufacturing

    PCAT = Printed Circuit Assembly and Testing

    FAT = Final Assembly and Testing

    Print Mech. Mfg. = Print Mechanism Manufacturing

    DC = Distribution Center

    Suppliers

    Customers

    Customers

    Customers

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    SC Performance Management

    Todayscompetition is supplychain versus supply chain

    Creation of customer value.

    Speedy, cost efficient and reliable supply chain.

    Performance measures :

    to enable improvements

    to enable benchmarking

    Key is to see what customers expect, how your

    competition is doing and what do we need to do to bridge

    and exceed that gap.

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    MEASUREMENT is the key to performance

    management since:

    If you cannot measuresomething, you cannot

    manageit

    If you cannot managesomething, you cannotimproveit

    SC Performance Measurement

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    Total Supply Chain Management Costs (% of Revenue)

    9,2%

    12,3%

    10,7%10,0%

    10,7%

    9,1%

    6,6%7,4%

    4,8%5,5%5,3%

    4,2%3,5% 3,6%

    5,4%

    3,4%

    0,0%

    2,0%

    4,0%

    6,0%8,0%

    10,0%

    12,0%

    14,0%

    Automotive Indus tr ial Chemical &

    Advanced Materials

    Computer Consumer Goods Pharmaceutical Semiconductor Telecommunications

    Equipment

    Best-in-Class

    Median

    Source: PRTM/The Performance Measurement Group (http://www.pmgbenchmarking.com/ )

    %o

    fRe

    venue

    Best-in-class Companies Outperform Their Median Competitors with a50% Cost Advantage

    SC Performance Measurement

    http://www.pmgbenchmarking.com/http://www.pmgbenchmarking.com/http://www.pmgbenchmarking.com/
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    Competi tive Strategy

    Supply Chain

    Strategy

    Efficiency Responsiveness

    Faci li ti es Inventory Transpor tation

    Information

    Supply chain structure

    Cross Functional Drivers

    Sourcing Pricing

    Logistical Drivers

    Drivers of Supply Chain Performance

    Performance drivers are those things that make performance go up or down

    Source : Sunil Chopra and Peter Meindl, Supply Chain Management, 4rdedition, Prentice Hall, 2010.

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    Drivers of Supply Chain Performance

    trade-off between efficiency and responsiveness

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    Top Supply Chain Challenges(source : http://supply-chain.org/)

    Unable to apply the right metrics to manage supply

    chains effectively

    Difficulty prioritizing supply chain improvement efforts

    Performance is lagging

    Complexity of supply chains

    Finding and holding on to supply chain talent

    SC Performance Measurement

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Supply chain metrics are very different from traditional

    logistics metrics in that they measure inter-company

    performance rather than just internal performance.

    These measures of performance must be common

    across the firms in the supply chain to be meaningful.

    SCP Measurement Models

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    SCP Measurement Models

    SCOR

    Balanced Scorecard

    Activity-Based Costing (ABC)

    The Logistics Scoreboard

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    Custom

    erprocessesS

    upplierpro

    cesses

    Supply Chain

    Custom

    erprocessesS

    upplierpro

    cesses

    Supply Chain

    Process, arrow indicates material flow direction

    Process, no material flow Information flow

    DeliverMakeSource

    ReturnReturn

    Plan

    SCOR: A Process Framework

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    Process frameworks :

    Standard processes: Plan, Source, Make, Deliver, Return

    Standard metrics: Perfect Order Fulfillment, Cash-to-Cash

    Cycle Time, Cost of Goods Sold, Order Fulfillment Cycle Time,..

    Standard practices: EDI, CPFR, Sales & Operations Planning,

    Pre-defined relationships between processes, metrics

    and practices and inputs and outputs

    SCOR: A Process Framework

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    SCOR: A Process Framework

    End-to-End Supply Chain

    Supplier CustomerSuppliersSupplier

    Source

    Internal or External Internal or External

    Your Company

    Return

    Deliver MakeSource

    Return

    Plan

    Deliver

    Return

    Source

    Return

    MakeSource

    Return

    Plan

    Deliver

    Return

    DeliverMake

    Plan

    Return Return

    Customers

    Customer

    SCOR reference model

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    Level 1 Level 2 Level 3 Level 4 Level 5

    Scope Configuration Activity Workflow Transactions

    Differentiates

    Business

    Differentiates

    Complexity

    Names Tasks Sequences Steps Links Transactions

    Defines Scope Differentiates

    Capabilities

    Links, Metrics,

    Tasks and

    Practices

    Job Details Details of

    Automation

    FrameworkLanguage

    FrameworkLanguage

    FrameworkLanguage

    Industry orCompany

    Language

    TechnologySpecific Language

    EDIXML

    SCOR Hierarchy

    S1 SourceStockedProduct

    SSource

    S1.2ReceiveProduct

    Standard SCOR practices Company/Industry definitions

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Stocked Product (S1) Make-to-Order (S2) Engineer-to-Order (S3)

    S2.1 Schedule ProductDeliveries

    S3.1 Identify Sources of

    Supply

    S3.2 Select Final Supplier(s)

    and Negotiate

    S1.1 Schedule ProductDeliveries

    S3.3 Schedule ProductDeliveries

    S1.2 Receive Product S2.2 Receive Product S3.4 Receive Product

    S1.3 Verify Product S2.3 Verify Product S3.5 Verify Product

    S1.4 Transfer Product S2.4 Transfer Product S3.6 Transfer Product

    S1.5 Authorize Supplier

    Payment

    S2.5 Authorize Supplier

    Payment

    S3.7 Authorize Supplier

    Payment

    Source Process Elements

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    Make-to-Stock (M1) Make-to-Order (M2) Engineer-to-Order (M3)

    M1.1 Schedule Production

    Activities

    M2.1 Schedule Production

    Activities

    M3.1 Finalize Production

    Engineering

    M3.2 Schedule Production

    Activities

    M1.2 Issue Material M2.2 Issue Sourced/In-Process Product

    M3.3 Issue Sourced/In-ProcessProduct

    M1.3 Produce and Test M2.3 Produce and Test M3.4 Produce and Test

    M1.4 Package M2.4 Package M3.5 Package

    M1.5 Stage Product M2.5 Stage Finished Product M3.6 Stage Finished Product

    M1.6 Release Product to

    Deliver

    M2.6 Release Finished

    Product to Deliver

    M3.7 Release Product to

    Deliver

    M1.7 Waste Disposal M2.7 Waste Disposal M3.8 Waste Disposal

    Make Process Elements

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    Deliver Process Elements

    Stocked Products (D1) Make-to-Order (D2) Engineer-to-Order (D3)

    D1.8 Receive Product from

    Source or Make

    D2.8 Receive Product from

    Source or Make

    D3.8 Receive Product from

    Source or Make

    D1.9 Pick Product D2.9 Pick Product D3.9 Pick Product

    D1.10 Pack Product D2.10 Pack Product D3.10 Pack Product

    D1.11 Load Product & Create

    Documentation

    D2.11 Load Product & Create

    Documentation

    D3.11 Load Product & Create

    Documentation

    D1.12 Ship Product D2.12 Ship Product D3.12 Ship Product

    D1.13 Receive & VerifyProduct by Customer

    D1.13 Receive & Verify Productby Customer

    D1.13 Receive & VerifyProduct by Customer

    D1.14 Install Product D2.14 Install Product D3.14 Install Product

    D1.15 Invoice D2.15 Invoice D3.15 Invoice

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    Different Model Types

    SCOR recognizes different types of models. Each

    serving a different purpose:

    Business Scope diagram: Set the scope for a project or

    organization

    Geographic Map : Describes material flows in a geographic

    context; Highlights node complexity or redundancy

    Thread Diagram: Material flow diagram, focused on level 2

    process connectivity; Describes high level process

    complexity or redundancy

    Workflow or Process Models: Information, material and work

    flow diagram at level 3 (or beyond); Highlights information,

    people and system interaction issues

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    SCOR Metrics

    P er fo r m a n c e A t t ri b u te: a characteristic to describe astrategy. Performance attributes serve as classification for

    KPIs and metrics

    K ey Per fo rm an c e In d ic at or (K PI): a metric that is

    representative to measure the overall performance or state-of-

    affairs

    Metric: a standard for measurement

    M e a s u r e m e n t : an observation that reduces the amount of

    uncertainty about the value of a quantity

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    Attribute Strategy

    Reliability (RL) Consistently getting the orders right, product

    meets quality requirements

    Responsiveness (RS) The consistent speed of providing

    products/services to customers

    Agility (Flexibility)

    (AG)

    The ability to respond to changes in the

    market (external influences)

    Cost (CO) The cost associated with managing and

    operating the supply chain

    Assets (AM) The effectiveness in managing the supply

    chains assets in support of fulfillment

    Customer

    Inte

    rnal

    Performance Attributes

    What is/are the most important attributes to achieve your supply chainstrategy?

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    SCOR Metrics Codification

    SCOR metrics have unique identifiers:

    1.Two capitals are performance attributes: RL, RS, AG, CO and AM (5)

    2.Two capitals, a period the number one (1) and a number are strategic

    (a.k.a. level 1) metrics:

    RL.1.1, RS.1.1, AG.1.1, CO.1.1, CO.1.2, AM.1.3 (10 in total)

    3.Two capitals, a period the number two (2) and a number are diagnostic

    (a.k.a. level 2) metrics:RL.2.1, RS.2.1, AG.2.1, CO.2.1, CO.2.2, AM.2.7 (36 in total)

    4.Two capitals, a period the number three (3) and a number are

    diagnostic (or level 3) metrics:

    RL.3.1, RS.3.1, AG.3.1, CO.3.149, CO.3.151, AM.3.44 (>500)

    XX = performance attribute,

    XX.1.n = level 1, XX.2.n = level 2, and so on

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Attribute Strategic metricReliability RL.1.1 Perfect Order Fulfillment

    Responsiveness RS.1.1 Order Fulfillment Cycle Time

    Agility AG.1.1 Upside Supply Chain Flexibility

    AG.1.2 Supply Chain Upside Adaptability

    AG.1.3 Supply Chain Downside Adaptability

    Cost CO.1.1 Supply Chain Management Cost

    CO.1.2 Cost of Goods Sold

    Assets AM.1.1 Cash-to-Cash Cycle Time

    AM.1.2 Return on Supply Chain Fixed Assets

    AM.1.3 Return on Working Capital

    C

    ustomer

    Internal

    KPIs: Strategic Metrics

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    Metric: RL.1.1 Perfect Order Fulfillment

    Definition: The percentage of orders delivered on-time, in full.

    Components of perfect include all items and quantities on-

    time, using the customers definition of on-time, complete

    documentation and in the right condition

    Calculation: [Total Perfect Orders] / [Total Number of Orders]

    Diagnostic

    Metrics:

    (examples)

    RL.2.1 % Orders Delivered in Full

    RL.2.4 Perfect Condition

    RL.3.19 % Orders Received Defect Free

    RL.3.24 % Orders Received Damage Free

    Notes: An order is perfect : An order must be: on-time AND in-full

    AND right condition AND right documentation

    Strategic Reliability Metric

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Metric: RS.1.1 Order Fulfillment Cycle Time

    Definition: The average actual cycle time consistently achieved to fulfill

    customer orders. The actual cycle time starts with the receipt

    of the order and ends with the customer acceptance of the

    delivery. The unit of measure is days.

    Calculation: [Sum Actual Cycle Times For All Orders Delivered] / [Total

    Number Of Orders Delivered]

    Diagnostic

    Metrics:

    (examples)

    RS.2.2 Make Cycle Time

    RS.2.3 Deliver Cycle Time

    RS.3.96 Pick Product Cycle Time

    Notes: Order Fulfillment Cycle Time includes dwell time. Dwell time is

    the time no value add activities are performed on the order or

    product, imposed by customer requirements.

    Strategic Responsiveness Metric

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Strategic Cost Metrics

    Metric: CO.1.1 Total Supply Chain Management Cost (TSCMC)

    Definition: All direct and indirect expenses associated with the operation

    of supply chain business processes across the supply chain.

    Traditionally Total Supply Chain Management Cost is measured

    as a percentage of revenue.

    Calculation: [Cost to Plan] + [Cost to Source] + [Cost to Deliver] + [Costto Return]

    Diagnostic

    (Level 2)

    Metrics:

    CO.2.1 Cost to Plan

    CO.2.2 Cost to Source

    CO.2.4 Cost to Deliver

    CO.3.5 Cost to Return

    Notes: The Cost to Make is captured in Cost of Goods Sold (COGS),

    however there is some overlap between COGS and Supply

    Chain Management Cost.

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Strategic Cost Metrics

    Metric: CO.1.2 Cost of Goods Sold (COGS)

    Definition: The cost associated with buying raw materials and producing

    finished goods. This cost includes direct costs (labor, materials)

    and overhead.

    Overhead is interpreted between companies.

    Calculation: Direct Material + Direct Labor + Overhead

    Diagnostic

    (Level 2) etrics:

    CO.2.3 Cost to Make

    Notes: Overhead may contain elements of TSCMC that have been

    allocated to the COGS related processes. Do not double count!

    Cost toPlan

    Cost toSource

    Cost toMake

    Cost toDeliver

    Cost toReturn

    Total Supply Chain Management Cost (TCSMC) ComponentCost of Goods Sold component

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Metric: AM.1.1 Cash-to-Cash Cycle TimeDefinition: The time it takes for cash invested in materials to flow back

    into the company after finished goods have been delivered to

    customers. The unit of measure for Cash-to-Cash Cycle Time

    is calendar days

    Calculation: [Inventory Days of Supply] + [Days Sales Outstanding]

    [Days Payable Outstanding]

    Diagnostic

    Metrics:

    AM.2.1 Days Sales Outstanding (DSO)

    AM.2.2 Inventory Days of Supply (IDOS)

    AM.2.3 Days Payable Outstanding (DPO)

    Notes: For services, the time between paying the resources assigned

    to a service and receiving payment for the service delivery.

    Strategic Asset Metrics

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Metric: AM.1.2 Return on Supply Chain Fixed Assets

    Definition: The return an organization receives on its invested capital in

    supply chain fixed assets. This includes the fixed assets used

    to Plan, Source, Make, Deliver and Return. Examples of fixed

    assets include land, buildings, machinery, trucks

    Calculation: ([Supply Chain Revenue] [COGS] [Supply Chain

    Management Costs]) / [Supply Chain Fixed Assets]

    Diagnostic

    Metrics:

    AM.3.11 Deliver Fixed Assets Value

    AM.3.18 Make Fixed Assets Value

    AM.3.20 Plan Fixed Asset Value AM.3.27 Source Fixed Assets Value

    Notes: Supply-Chain Revenue is the operating revenue generated

    from a supply chain. This does not include non-operating

    revenue, such as investments, etc..

    Strategic Asset Metrics

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Typical SCOR Model Results

    SCORMeasures

    Unit of

    Measurement

    Median

    Class

    Best in

    Class

    Delivery

    performance

    Percentage 81% 96%

    Upsideperformanceflexibility

    Number ofdays

    42.0 8.3

    Cash to cashcycle

    Number ofdays

    66.6 24.7

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Supply ChainCost/Industry

    Unit ofmeasurement

    MedianClass

    Best inClass

    Consumerpackaged goods

    SCM cost % toRevenue

    11.2 5.3

    Chemical andPharmaceuticals SCM cost % toRevenue 9.8 4.0TelecomEquipment

    SCM cost % toRevenue

    8.5 3.3

    Defense and

    industrial

    SCM cost % to

    Revenue

    10.2 4.5

    Computers and

    Electronics

    SCM cost % toRevenue

    9.1 4.0

    Typical SCOR Model Results

    (source : http://supply-chain.org/)

    http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/http://supply-chain.org/
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    Metrics Data

    Each company will need to develop a tool or instructions

    where to source the data for the SCOR metrics

    There are two types of data:

    Recorded data; obtain from ERP (Enterprise ResourcePlanning), WMS (Warehouse Management System), financial

    systems, etc.

    Observed data; obtain through interviews, error logs, audits

    and/or time-studies. For example the observed percentage of

    orders requiring additional customer setup in a system,percentage of manual repackaging events on the shipping dock.

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