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scania Go!Corporate Maas – 4 real!Marie Ljungberg, scania sustainable city solutions
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20 September 2018 Scania Go / SBTA seminar / Marie Ljungberg 2
SCANIA CAMPUS
• Workplace for 16 000 people
• 8 000 commutes with private car
• Congestion
• Internal transport system but highdependency on cars
• Opportunity to explore corporate MaaS
Title and Content
scania go! - complete mobility system
Control towerDriver
Users
Company
Integrated setup on Scania campus to build, evaluate and demonstrate an employee mobility solution
Title and Content
4
5
What about the results?
Three Content
First 6 months with Scania Go
1) Per passenger and kilometre
May - Oct 2018 vs. same period 2017
+12 100 passenger trips
+19% vehicle fill rate
25+ work weeks saved
+20% tickets sold
+12% vehicle fill rate
8 250 ebike trips
16 000 km of fresh air
16% CO2 reduction1 500 tested the bikes
90 trips/day
+ 8000 downloads and 4000 active users
Three Content
First 6 months with Scania Go [explanation]
7
Tickets sold, vehicle fillrate and passenger trips are calculated based on numbers from May-Oct 2018 vs. same period 2017.
+12 100 passenger trips
+19% vehicle fillrate, taking increase of white collar employees and consultants into account
25+ work weeks saved, based on the assumption of 5 min time savnings on every 12500 trip, compared to driving a private car.
+20% tickets sold, monthly and daily, taking white collar employee increase into account
+12% vehicle fillrate, taking increase of white collar employees and consultants into account
8 250 ebike trips
16 000 km of fresh air
16% CO2 reduction1 based on increased number of passengers per vehicle
Users love it
90 trips/day
Ebike statistics from May-Oct 2018.
1) Per passenger and kilometre
Quote - Image
Fantastic that you can just walk out and borrowan ebike when you are rushing to a meeting”
- Per, Solutions Architect
”I am super-happy with the app, it has exceeded my expectations!”
– Patrik, Research Manager
”Congratulations to a very good app and highly valuable tool in my daily work”
– Sandra, Project Coordinator
“The app is super! Such an improvement for someone who
moves a lot between the buildings.”
- Elin, Assignment leader
feedback from the users:
Title and Content
corporate maas - valuesThe hypothesis is that there is a value proposition for other companies as well
Seamless & safe commute
Lower stress, planning & parking
Less idle time in transit
Lower cost than car ownership
Employer attractiveness
Lower parking cost
Less time waste
Less congestion
Sustainability – lower company CO2 footprint
Users Corporations
January 31 2019 Drive Sweden event / Scania Go / Marie Ljungberg
Title and Content
Analytics, travel surveys (2/3
completed), user interviews
key learnings
SMSS project:
Key learnings
o Hardware/software integration challenging, e-bikes etc
o Organizationalaspects important
10
2017 2018 2019Q4 Q3 Q4 Q3Q1 Q2 Q1 Q2
Key learnings
o Market temperature: ’Interest picking up slowly’
o Slow decision making
Product development and testing
Customer discussions:
Customer interest on
several fronts:
Successful launch
of Scania GO, May 2018
SMSS project closure:
Activities
o Continued customerdialogue
o Analysis of site conditionsand needs is important
o Different versions of Scania Go are explored
Continued business
development
GO – NO GO
January 31 2019 Drive Sweden event / Scania Go / Marie Ljungberg
Key learnings
o Great response after launchfrom users and media.
o Succesful communicationcampaign
o Scania Go makes strong impression
o Companies looking for different solutions
• Complex sites and highdegree of customization
Title Slide
thank you!
