ScandAsia China - April 2011

China

APR

201

1

ScandAsia.dk ScandAsia.fi ScandAsia.no ScandAsia.se

China-Europe Aviation Pioneer

UpdateKeep updated about the financial markets through TV broadcasts, mail service, statistics, research reports and much more.

Up-do-date and relevant information about the subjects that interest you. That is what we offer through our e-ser-vices. You do not have to sift through the cloud of market information for the subjects that interest you.

With e-services, the relevant informa-tion and news will be sent to you direct.What news should we send to you?

View the numerous possibilities at jyskebank.ch/eservices

Jyske Bank (Schweiz) AG is a subsidiary of Jyske Bank A/S, Business Reg. No. 17616617. Services and products are not available to everybody, for instance not to residents of Denmark. Jyske Bank (Schweiz) AG is subject to supervision by the Swiss financial supervisory authority, FINMA, www.finma.ch

JYSKE BANK (SCHWEIZ) AG • Private BankingWasserwerkstrasse 12 • Postfach • 8021 Zürich Tel. +41 (0) 44 368 7373 • Fax +41 (0) 44 368 [email protected] • www.jyskebank.ch

110322_210x293_Scandasia_China_A120ann1EN.indd 1 21-03-2011 13:05:40

ScandAsia is the only magazine that covers all the Danish, Finnish, Norwegian, and Swedish residents in China.

We also publish a ScandAsia magazine in Thailand, Singapore and the rest of South East Asia.

Your FREEScandAsia Magazine in China

Please sign up for your own FREE copy: www.scandasia.com

Publisher: Scandinavian Publishing Co., Ltd. 4/41-2 Ramintra Soi 14, Bangkok 10230, Thailand Tel. +66 2 943 7166-8, Fax: +66 2 943 7169 E-mail: [email protected]

Editor-in-Chief: Gregers A.W. Mø[email protected]

Advertising: Finn Balslev [email protected]

Piyanan Kalikanon [email protected]

Nattapat [email protected]

Graphic Designer: Supphathada [email protected]

Distribution: Pimjai [email protected]

Printing: Advanced Printing Services Co., Ltd.

Daily news and features here:www.scandasia.com

Coming Events

Odense Symphony OrchestraDate: 13 - 22 May 2011

With Chief conductor Christoph Eberle, and 73 highly skilled musicians from 17 nations, Odense Symphony Orchestra has positioned itself internationally.The Odense Symphony Orchestra – one of Denmarks five regional orchestras – was es-tablished in 1946, but it’s roots go all the way back to about the year 1800. Concerts and productions with Odense Symphony Orchestra vary in terms of size and genre: from symphony concerts, light classical and opera to chamber music, children/youth concerts and crossovers. Ticket and reservation please contact [email protected]. Venue and schedule will be announced soon at www.wupromotion.com.

FBC Trip to North KoreaDate: 20 - 23 May 2010

A trip to Pyongyang in North Korea is or-ganized by Finnish Business Council Beijing (FBCB) on 20 - 23 of May 2011. Pyongyang is the capital of the Democratic People’s Re-public of Korea, commonly known as North Korea, and the largest city in the country. Some notable landmarks in the city include the Kumsusan Memorial Palace, the Arch of Triumphthe reputed birthplace of Kim Il-sung at Mangyongdae Hill, Juche Tower, and two large stadia (Kim Il Sung Stadium and Rungrado May Day Stadium). If you want to join the trip send email to [email protected]. Final confir-mation needed about five weeks before the trip. About FBCB please visit www.fbcbj.org.

1st Yushanwan International Cycling Festival 2011Date: 21 May 2011Location: Yushanwan

Spring Party 2011Date: 14 May 2011

Please mark 14 May in your calendar for Spring Party 2011 which is organized by the Swedish Chamber of Commerce, Beijing chapter. Come and join your Swedish and Scandinavian friends in Beijing. More info will be announced soon at www.swedishchamber.com.cn.

www.flickr.com

The 1st Yushanwan International Cycling Festival 2011 will absolutely be a unique opportunity for bikers from all over the world to experience both professional event and the one of the first - class residences with perfect nature and history re-sources. It is 10.4 km challenging track centered by the marvelous Yushan Lake and passing the Yangtou Mountain, Dingfeng Mountain, Dingfeng Temple, and Yu Mountain all along the way. Come and enjoy the whole cycling festival, enjoy the local culture of this mountain and water surrounded new city. It’s just a worthy trip cannot be missed! Sign Up Now for Yushanwan International Cycling Festival at www.nordicwys.com.

On the lookout for CNY?The only Nordic Private Bank in Asia Pacific.Now also offering offshore Chinese Yuan investments.

Tel: +65 63570895E-mail: [email protected]

www.sebgroup.com/privatebanking

Ad_A4_Singapore_2011-01-14.indd 1 18/01/2011 10:16:00

ScandAsia News Brief

Huawei Invites Danish IT Students to China

6 ScandAsia.China • April 2011

Chinese tech giant Huawei spon-sors new exchange programme to encourage cross-cultural in-

novation by Danish IT and engineering students. 10 carefully selected Danish IT and engineering students will soon be travel-ling to China for a high-tech and cultural trip. Cooperation between Huawei, Invest in Denmark and Danish universities has made the exchange programme possible. “We are expanding our business in Denmark and for us it’s important to learn more about the Danish culture, values and competencies of the students. By giv-ing them the opportunity to go to China we are hopeful that we will have a mu-tual exchange of experiences”, said James Chen, Managing Director Huawei Nordics & Baltics. During the trip to China the students will visit Huawei’s headquarters in Shen-zhen, including the data centre, logistics centre, production centre and Huawei’s own university. The final destination of the trip is Huawei’s state of the art research and development centre in Shanghai that employs over 8000 engineers.

The Swede Per Bruun and Keong Loh have been appointed by Tribal DDB China as Digital Strategist and

Director of Operations respectively to strengthen its digital operations in Shang-hai. In these newly created roles, Keong will be focusing on building up Tribal DDB’s strategic division with the focus of integrating digital offerings into the com-munications mix. With over 22 years spent in advertis-ing in Asia Pacific, Keong is a veteran in the industry. Specializing in integrated market-ing strategy and creative direction, he has worked for many agencies like JWT, 141, Leo Burnett, XM and BBDO on many prestigious accounts including AIG, Amer-ican Express, Citibank, Microsoft, HSBC, Shell, SingTel, Toyota and Visa. Per has been in the digital arena for 15 years in Sweden and China. In his pre-vious role, he was CEO and Chief Digital Strategist at Supernative, a digital brand development agency based in Sweden that he co-founded in 2005. He will take on an operational role, ensuring Tribal DDB delivers on projects efficiently and effectively, which places equal importance in the success of the business.

Finnair May Launch 12 Flights to Hong Kong a Week

Finnish carrier Finnair is considering oper-ating its flight to Hong Kong through Ka-zakhstan’s air corridor, a Kazakh aviation

official said Monday. “Finnair has informed us that they are going to operate the flights to Hong Kong through Kazakhstan’s air corridor and may op-erate up to 12 flights to Hong Kong a week,” Sergei Kulnazarov, director of KazAeroNavi-gation, told reporters in Astana. According to Kulnazarov, the existing air corridors to China and Southeast Asia mainly go over the mountains where weather condi-tions are difficult. “In the existing air corridor over the Khan

Tengri mountain, the safe altitude is 8,600 meters, while the new corridor will offer a lower safe altitude, which will make the flights safer as the planes will be able to descend to the low safe altitude, say, in case of depres-surization, without having to use additional oxygen equipment,” Kulnazarov said. Radilbek Adimolda, chairman of the Civil Aviation Committee of Kazakhstan’s Ministry of Transport and Communications, told re-porters the country opened a new air cor-ridor to China and Southeast Asia in early March, with an air navigation station on the Kazakh-Chinese border.

TribalDDBGets Swedish Director

Danish Ambassador Visits the Guandong Province

During his visit, Ambassador Friis met Party Secretary Bo Xilai at the Foreign Affairs offices in Chongqing discussing Chongqing’s future with continued economic, infrastruc-ture and environmental development.

April 2011 • ScandAsia.China 7

Volvo Penta, Europe’s largest industrial and marine power system provider, will target China’s emerging pleasure boat market

as its growth engine in the near future, said the company’s executives.“To maintain our market position, we plan to invest 500 million yuan ($76.54 million) in the Chinese market over the next three years, with most of it going to expanding our business in the pleasure boat segment,” said Goran Gumme-son, president and chief executive officer of the Swedish company.According to Gummeson, the interest in boating and boat ownership has been expanding sharply in China especially in the recent years as the na-tion’s rapidly growing economy gives more peo-ple the ability to buy pleasure boats.“We believe that China is going to have a large future market for pleasure boats and it is going to happen quickly. Chinese consumers want to ac-quire the same lifestyle as consumers in Western countries, and boat ownership moves to the top of their wish list after they have bought cars and houses,” Gummeson said.Statistics show that the total revenue of China’s yacht market reached $3.4 billion in 2010, and it is expected to grow by 25 percent this year.

Recently the Danish Ambassador to China Friis Arne Petersen visited Guangdong Province to meet local officials, companies

and students. The Ambassador met with vice governor of Guangdong Province, Xiao Zhiheng, to discuss the big economic growth of the province. Also, future challenges of the region, such as strength-ening of innovation and social reforms, was dis-cussed. Xiao Zhiheng expressed hope that Guang-dong could use Denmark’s experience to im-prove people’s happiness index. To this the Am-bassador replied that the Danish welfare system is a big part of why Denmark is always listed as having the happiest people in the world. During his stay, the Ambassador visited three Chinese companies in Guangdong, the telecom-munications companies ZTE, Huawei and the gene research company, BGI. The two latter are already doing business in Denmark, and the Ambassador had the chance to discuss with the companies about the possibil-ity of expanding their businesses in Denmark. The Ambassador also had time to visit the Sun Yat-Sen University in Guangzhou - the capi-tal city of Guangdong Province - to meet with professors and students.

The Danish wind turbine producer Vestas received an order of 50 MW from China. The order is placed by

China Datang Corporation Renewable Power, which Vestas has worked cooper-ated with on many projects since 2005. According to the new contract, Vestas will deliver 25 units of the V90-2.0 MW wind turbines to be installed in the north eastern part of Inner Mongolia. The tur-bines are scheduled to be delivered in the second quarter of 2011. In addition to delivery of the turbines, the contract includes installation and com-missioning of the wind turbines, a Vesta-sOnline Business SCADA solution as well as a service and maintenance agreement. According to a press release, wind tur-bines made by Vestas have been installed 13 of the provinces, municipalities and autonomous regions in China, with the in-stalled capacity totaling 3,000 MW.Longyuan has purchased 360 wind turbines from Vestas so far, with a total generating capacity of 500 MW since the two started cooperating in 2005.

Volvo Penta to Plunge into Segment

Vestas Wins50 MW for China


lective environment and the military collective was good according to Rautio. Army was the right place to start to adapt to the language and western culture. “If I had got into the Western community directly, I believe it would have been more difficult. The army gave me the time to adapt. My Finn-ish was not so good so I had to start reading books, people thought I was Finnish-Swedish due to my accent, but I do not speak Swedish at all,” he says.

Working with Finnair After military service Rautio stayed in Finland and in the beginning of the 70s he got the opportunity to work for Finnair. In 1973 the Finnish government had started to talk about an aviaton agreement between these two countries. At the time, flying from New York to Beijing was a long trip there were no direct flights. Travelers had to fly via the Middle East. If a flight could be established by transit through Helsinki it would save travel-ers significant hours. An initial agreement was signed in 1975, but Finnair staff needed training so Rautio, with his extensive experience in the Chinese culture and language was sent to provide training in Finland. “It was a long training period”, he laughs. “It took almost 13 years before we could launch our first non-stop flights between Helsinki and Beijing. Then the travel time was cut to only half, people could now fly from Europe to Beijing in only 8 hours.. After all those years of training, Rautio started delegating the Finnish press, artists, government officials and other visitors when they visited China. Only few foreign guests vis-ited China at this time. Foreigner’s brought with them a great curiosity; chauffeurs caused traffic jams when they saw westerners on the streets, according to Rautio. Even if Finnair had launched its first flight between Europe and China in 1988, most of its travelers were foreign business travelers or Chinese

Mikko Rautio’s first impression of China goes back to when he was only 3 years old. Finland had

recognized the People's Republic of China in 1950, and just a few years later Rauito´s parents got the opportunity to move to China, his father as a teacher and his mother as a translator. That made his family one of the few foreign residents in Beijing. “I always knew that I was dif-ferent, at the same time I wasn’t discriminated in any way. The rules at school were the same for everyone,” Mikko Rautio says. Growing up in China he recalls his childhood as peaceful without any worries. But by the time he turned 13 that all changed. The Cultural Revolution changed everything. “We were so young and naive and didn’t know what was going on,” Rautio says. In 1966 the schools closed and Rautio like many others spent most of their time at home. The fact that Rautio had a better lifestyle than the average Chinese had not been an issue before, but

Finnish Mikko Rautio has experienced historic moments in China first hand like few other foreigners. The cultural revolution, the economic reform, the opening-up of to the west. But first of all he has been the pioneer in the aviation business between China and Europe since the 70s.

By Alexandra Leyton Espinoza

China-Europe Aviation Pioneer

some years into the Culture Revo-lution he also became an enemy. People around him would be unwill-ing to interact with him. An incident that Rautio very clearly remembers is how his friends were followed on numerous occa-sions, got arrested and later inter-rogated just because they had been eating lunch with him. Many of his long time friends were afraid of spending time with him. “It was a very isolated time, today I think it was the most difficult time and worst experience in my life. But it made me stronger and more independent,” he says.

Military Service in FinlandIn accordance with Finnish laws Rautio had to come back to Finland and do military service when he was 21 years old. That came as a relief. During his eight months in the army everyone complained how hard everything was, even sometime too strict. “For me it was heaven. I wasn't isolated anymore and in a free envi-ronment”. The transition from Chinas col-


working for foreign companies. “Some 95 percent of our travel-ers were Westerners, the rest Chi-nese. Today Chinese travelers have grown to 35 percent in just ten years, that’s a huge growth in the aviation business,” Rautio says.

RequirementsRautio recalls how the first wave of travelers to Europe started in 2004, when China and the EU established an ´Approved Destination Status´ between each other. Finally, the Chi-nese people could travel to Europe if they showed their bankbook, cer-tificate, married certificate and proof that they were traveling together with at least 5 other people. Before 1994, a traveler had to show a passport and a visa to receive a permit from the Bank of China to obtain US $1000. Today the govern-ment has gradually liberalized the policies on traveling abroad. Initially it was all business delega-tions but gradually we are seeing more families flying together. The economic growth allows people to

fly more. After buying an apartment and a car, you show your wealth by traveling abroad. At present, most of the Chinese travelers have gone to the South-east Asian countries due to government's policy, geographic convenience, and similar cultural background but Eu-rope is getting more interesting even if their traveling customs are different from Westerners. According to Rautio, Chinese traveler’s traditional trip used to consist of flying to Europe, travel in buses, eat Chinese food and take vast amount of pictures. Chinese travel-ers would spend more time on the roads than actually experiencing the countries they visit. But that seems to be is changing. The younger generations now typi-cally choose only two countries but experience more. In the future Rautio hopes to see a change in the rules between China and the EU for their traveling condi-tions of Chinese tourists. “Our Chinese travelers are grow-ing so rapidly, this summer Finnair

will have daily flights between Beijing and Helsinki. The ADS rules have to change, the EU and Chinas tourism bureaus have to realize the impor-tance of these travelers and make a more simplified visa procedure, like Japan and South Korea have done,” he says. After almost 20 years as the Chief Representative of Finnair in China, Rautio’s next assignment will take him to Shanghai, where he will fill in a new position for Finnair A testament to the vast public recogni-tion of his hard work in promoting the travel industry in China are the many trophies on display in his office. “This process to enter the Chinese market has taken a long while. But the company has treated me quite well, in five years I will be retired and who knows what happens after that,” Rautio says. So what is this Beijing raised Finn-ish born favorite travel destination. “Wow, there are many, but I like Spain and Portugal, good food, weather and even better wine,” he tells.

Our Chinese travelers are

growing so rapidly, this summer

Finnair will have daily flights

between Beijing and Helsinki. The

ADS rules have to change, the

EU and Chinas tourism bureaus

have to realize the importance of these travelers and make a more simplified

visa procedure, like Japan and South Korea have done.


“Hi - my name is Lucky!” Anders

Olenius greeted me with a hearty laugh. Anders was declared

cured from his Hodgkin Lymphoma about one year ago and there has been

no sign of a relapse.


Anders Olenius meets me in a typical meet-ing place for expats in the industrial town of Shunde in the South-

ern part of China. He has a cigarette in his left hand, while he greets me his right hand. “Hi - my name is Lucky”, he laughs. It’s been almost a year since he was declared free from his lymph cancer, Hodgkin Lymphoma, so he has plenty to be happy about. Anders Olenius, 45, was di-agnosed a little by coincidence. The Chinese Immigration office demanded a medical examination of him, before they were ready to extend his stay and work permit.What followed was “a very tough time”, the Swede admits. Anders has his professional roots in the wood and furniture industry. Together with his British partner, Michael Swift, he is running sev-eral productions units in the Shunde district south of Guangzhou in the Canton province - one hour by train from Hong Kong.

Finally declared sound and healthyAmong other products Anders Olenius and his partners company Weijan Aluminum Products are pro-ducing more than 80.000 table tops to outdoor furniture per year. The Swede is responsible for the table tops while his partner take care of other productions. Scandinavian friends of Anders had told me how Anders Olenius, supported by the Filipino wife, went through cancer treatments every morning, and then went back to his daily business in the afternoon with his hair falling off and a Venflon taped to his left upper hand. Anders himself wants to put it behind hiom. “It wasn’t easy,” he says. “It was difficult for everyone. My partner was not directly involved in

the daily business so I had to keep going. Thanks to help from many of our good friends it all worked out,” he adds. Eventually, the treatment worked. “After months of tough treat-ments I was finally declared cancer free,” Anders says.

Container homesAnders Olenius takes me to see the latest development in his business in China. Three production halls of 6.000 square meters each have been equipped to move all the produc-tion of Anders Olenius’ and Michael Swift’s company Weijan Aluminum Products together at one place - and incorporate also a new company, Unito Global Solutions, specialized in development, design and production of so called container homes. The production was previously located in six different places. “There isn’t much to see now because our first huge order went to Brazil a couple of days ago”, the Swede explains as we enter the first hall. The concept with the container homes is simple and efficient. Liv-able homes are created in a normal container. “Living in a box. It’s a fantastic idea. And very practical. Where ever people need homes fast like for instance in an emergency operations,

“My Name Is Lucky”Anders Olenius carried on with his business in the Canton province although he was on a tough medical treatment against lymph node cancer.

By Bjarne Wildau

the problem can be solved by us”, Anders explains. Order from BrazilThe first order of 40 containers has been signed. Seven of them also de-livered already. The latest request is about designing and delivering of so called container prison cells. One possible market disqualified itself before even they had opened it up. “I went to Iraq where the US Army and the Iraq authorities were very interested in our container homes. But then two roadside bombs exploded just in front and just behind our cars. That was the end of that project,” the former cancer patient says as a matter of fact. Anders had not endured the tough cancer treatment - and won the battle against the disease - just to be blown up by bombs in Iraq. “I will never go back to Iraq. Not even if they paid me thousands of dollars to go there.” Anders and his partner predict that they will need around 400 people to succeed in the container business. “It can be very difficult to find so many people. You don’t believe it. China has a population of at least 1.3 billion people. But we cannot find the workers we need. We already pay rewards to people who help us

find workers. We pay 500 Renmimbi if a worker stays more than three months”. Another way out of the problem with shortage of workers is to turn to start automate the production like the Scandinavian countries has done for decades.

Working on a SundayEventually, also Anders and Michael’s outdoor furniture business will be moved here. “The outdoor furniture’s is a seasonal thing. We are producing like mad for more than five months and then its scaling down waiting for the next season,” he explains. The Australian market with the opposite climate of Europe and North America helps level out the demand but the main production is still concentrated in a few months every year. Anders’ mobile phone is ringing. It’s his secretary, Grace, who works even though it’s a Sunday. “She is fantastic,” Anders say after he hangs up. She was about to leave to take the bus home, but just needed to discuss a few things with him. Anders is clearly impressed. “If they were all like Grace we would never have a problem,” he laughs.

Anders Olenius and Michael Swift have been partners for

more than 14 years.


Teemu Naarajärvi enters the big room under the roof of the new three story big Nordic Centre building on the Fudan

Univesity campus area. The midday sun is battling the Shanghai smock - today it seems to be winning - and is streaming in through the big dormer window. The light falls on a thick carpet in grey patterns that fills the big empty floor. “And this is a meeting room,” Teemu Naarajärvi says. “It’s not finished obviously. The carpet is Danish actually. It’s designed by Matz-form.” Teemu Naarajärvi is the new Programme Manager of the Nordic Centre at Fudan. The first Finn in that seat since the centre was established in November 1995. “I don’t think Finland has been neglected in this matter,” he says. “There haven’t been that many Programme Managers and we still haven’t had an Icelandic one.” He laughs and assures that this does not mean he will ‘do it the Finnish way’. He has to have the whole Nordic picture in mind. His two year term just started this January, so the obvious question is to ask, how he is coping with the Chinese culture shock. The question makes him laugh out loud. “You know I’m a sinologist by background, so the culture shock is always bigger, when I return home to Finland.” He explains that he has been to China on and off the last ten years doing research, studying and working, and his PhD, which is now put on hold because of the new job, is in Chinese foreign policy decision making - so nope - China is not foreign to the Finn from Jämsä.

Better opportunitiesTeemu Naarajärvi opens the doors to another room. It is a lecture room with rows of burned-red colored seats and space enough to hold 80 students. “One thing we have gained in getting this new building is that now we have our own teaching or lecture rooms. Now we nearly have every-thing we need for making events inside this building. Beforehand we had to go out and book classrooms from around the campus.” Teemu Naarajärvi tells that one of the Nordic Centres foremost ac-tivities and the most visible are to ar-range and house the annual summer courses. Here 70-80 students from the centres 26 Nordic member uni-versities come to Shanghai on a three weeks ‘An introduction to modern China’ course. And in August, they arrange a smaller weeklong ‘Doing business in China’ course. Beside those two courses the centres activities varies from research exchanges between the Nordic uni-versities and Fudan, housing different conferences and arranging different courses. Both Nordic courses for Chinese students and scholars, for example language courses, and courses for the Nordic member universities according to their needs. Furthermore the centre acts as a link between the universities and the Nordic business communities and innova-tions offices in the Shanghai region. On his tour around the premises Teemu Naarajärvi enters another brightly sunlit room. A group of Danish KiBiSi designed EXPO-Chairs is standing in rows for lectures and at the other end of the room a couple of tables and chairs is placed for working.

The Nordic Centre in Shanghai, Fudan University is:• A platform for initiating and developing research and educational activities, conferences and workshops of mutual interest to Nordic and Chinese scholars.• A teaching institution for Chinese students and scholars pursuing study of the Nordic countries, and for Nordic students and scholars pursuing study of China.• An organiser of programmes and courses for Nordic business communi-ties in Shanghai.

The Nordic Centre consists of Fudan University, People's Republic of China, 26 member universities from the five Nordic countries (Denmark, Finland, Norway, Sweden and Iceland) as full members, and NIAS (the Nordic Institute of Asian Studies) as an associate member.

www.nordiccentre.org

Nordic Centre’s Finnish Programme Manager As the first Finn ever Teemu Naarajärvi started in January as the new Programme Manager on the Nordic Centre at Fudan University in Shanghai.

By Martin Kristensen

“We are not quite finish with this room,” he says. “It’s supposed to be a kind of student lounge with sofas and possibility to organise movie events.” The new building was finished in December last year, and Teemu Naarajärvi tells that it has only been possible with the help of many dif-ferent sponsors such as the Nordic consulates or countries, foundations like the Sanomat Foundation in Fin-land, but also private enterprises like Jotun Coatings from Norway. He further explains that the new building is a great example that the Nordic Centre isn’t drowning on the big Fudan Campus. “We are very active here and there’s lots of corporation between Fudan and our Nordic member uni-versities. I actually see us quite visible here on the campus in this brand new building, which is just opposite of the chancellor’s office.”

The vision for the centreAfter a visit to the staff offices and a humble library the tour ends in front of the big joint Nordic picture collage in the entrance hall. Here Teemu Naarajärvi gives his vision for the future of Nordic Centre with the Finn behind the wheel. “I hope we can strengthen the research aspect of the Nordic Centre by building more activities and creat-ing more research contacts between Nordic and Chinese universities. And maybe in the future try to enlarge our geographical scope outside Shanghai. It would be nice to have the muscles to deal with more universities. Many of our member universities have interests outside of Shanghai and then it would be easier for us to help them. I would like to see that.”


Nordic Centre’s Finnish Programme Manager


When Joak im Görsberg from Sweden was offered a job as a trainer for

panel beaters for Car-O-Liner in Chi-na, his first reaction was “No way!” “I had been to the south of China once before and didn't like it at all,” he says. But eventually he took the job with the company that provides col-lision repair systems for cars. “A former school teacher had a great influence in my decision. He told me I had nothing to lose, that I should try it out,” he explains.

Train the trainersSo in 2009, and at 22 years of age, Joakim decided to move to Beijing. The Swedish company, Car-O-Liner supplies all the heavy equipment needed to repair crashed cars. They also offer their customers on site training at their training centers in Beijing, Shanghai and Guangzhou for Volvo, Nissan and BMW.

Joakim’s first task was to train the trainers. The trainers, mostly designers and engineers had a good theoretical knowledge, but no expe-rience in body repairing. In the beginning I was the practi-cal trainer, and trained the trainers in English, they later trained their panel beaters in Chinese. The trainers learned a lot, some had never hold a welding machine before, he said. Despite his young age, Joakim is counted as one of the best qualified panel beater in his age group in Swe-den. He was raised in his grandfathers garage and is the third generation of panel beaters. In 2006 he won the Youth Skills Sweden cup, a competition for vo-cational education and training and made the best placement for Sweden ever in the World skills competition in Japan the following year. Car-O-Liner had their eyes on him and sponsored him in the competition. They called me 8 months after and asked if I was interested in mov-ing to China and to work for them.

Best Panel Beater in China

Joakim Görsberg grew up in his grandfathers garage as the third generation of panel beaters. In 2009, he decided to move to Beijing to work for Car-O-Liner which offers all the heavy equipment needed to repair crashed cars.

By Alexandra Leyton Espinoza


Best Panel Beater in ChinaThey needed someone who was good at panel beating, he said.

Not cars enoughJoakim Görsberg has no problem accepting the fact that the Chinese are bad panel beaters. It is not their fault. It takes generations to pass the knowledge of good body work and China has only had enough cars to build up the competence for some 20 year. “If you take a student and teach him theory for two years and his teacher was a shoemaker 20 years ago, of course he will not be able to teach him to be a good panel beater,” Joakim says. “Learning skills take time. But I must say I am impressed how fast learners they are,” he adds.

Learned new skills Joakim Görsberg settled on a one-year contract that gave him his own apartment in Beijing, a competitive salary but most importantly a big chance to develop skills he didn't think he had. “I have learned how to take initiatives, be more social, give direc-tions and be better at managing the computer system that’s an important part of our job,” he says. But even if he enjoyed his new job, he still found his new life in China so different in the beginning, moving from a small city in Sweden to a 20 million metropolis. The new impres-sions were overwhelming. Not to mention the language barrier. “The first three months were hard. I didn’t have so many friends and couldn’t speak any Chinese. I found the traffic too much, the people and culture so different,” he says. A membership at the Swedish Young Professionals, a sub-group to the Swedish Chamber of Commerce, introduced him to new people and soon after he started feeling more settled in his new home.

Rich social life“Today, I have a social life that is so much richer than in Sweden. I can afford to go out, have fun with my friends and still save some money. In Sweden you have a 8-5 job and on weekends you go out for a beer, thats all. And by the end of the month there is nothing left,” he said.

So when he was offered to renew his contract he said yes. This time with more responsibilities. He writes reports, assist sellers with sug-gestions on products that customers might need and still trains trainers to understand the skills to repair cars. “A large part of my job is to increase the quality of the workman-ship. If you repair a car the wrong way, it can be a matter of life and death.”

Volvo is the steel“Everyone here knows that Volvo is one of the safest cars in the world. Very few know why. I tell them its because of its steel quality when they produce the car. But if you don’t repair it according to their OEM-standards, then the brand name doesn’t mean anything,” he says. According to Görsberg the attitude is changing and people understand the importance of good body repair, the big difference that might risk the guarantee of a car be-ing well repaired in China is the rules from the insurance companies, that don’t understand the importance of following the instruction manuals. “To repair a car with a good repair standard costs and takes time, if the insurance company says no to a high cost, a workshop can decide to take less but rush through the work and the car will not have the same quality after the repair.”“In Sweden its different, the insur-ance companies pay the price. They have an understanding for how important it is to get it right,” he explains.

1200 new cars dailyWith an estimated 1200 new cars hitting the streets of Beijing every day, Görsberg has more than enough to do. He is now the cashier at the Swedish Young Professionals and the After Sales Service & Support Manager and just moved to a new flat closer to Beijing's pulsating nightlife. “I love my job and I am so glad that I made the decision to stay. I don’t have a plan for the future, I live for today who knows what will happens next,” he says.

Herlufsholm – en dansk skole med globalt udsyn

HERLUFSHOLM SKOLE OG GODS TLF. +45 55 75 35 00 WWW.HERLUFSHOLM.DK

HERLUFSHOLM er en traditionsrig dansk skole med mange elever, der har danske for-ældre, som er bosiddende i udlandet. På Herlufsholm Skole tilbyder vi dit barn et højt fagligt niveau, et internationalt studie-miljø og et omfattende fritidsprogram – alt sammen i skolens enestående historiske og naturskønne rammer.

BESØG OS på skolen eller på www.herlufsholm.dk

NU OGSÅ INTERNATIONAL EXAM CAMBRIDGE IGCSE, 8TH GRADE AND 9TH GRADE

The Peak of Good HealthMost people are enjoying their retirement by the age of 72, but not Bent Henriksen. He’s ‘summit’ special.

The company director, of Mitford, Northumber-land, recently returned from a grueling trek to Everest’s Base Camp

with his two sons, proving that age is no barrier to reaching the top! Bent, who is originally from Denmark, has lived in the North East for more than 30 years, and puts his extraordinary good health down to the vitamins and supple-ments he takes everyday. He says “I’m s firm believer in the importance nutrition for good health and I’ve been taking di-etary supplements for the last 25 years. They keep me fit, active, and healthy, and I wouldn’t go a day without them. “For a physically demanding trip like Everest, I made sure I took plen-ty of Coenzyme Q10, a vitamin-likesubstance, which provides a natural energy boost.” Bent set off Newcastle Inter-national Airport with his two sons, Rasmus, 35, and Troels, 46, on Fri-day October 1 before joining up with his friend Alan Nathan’s family and their guides Noel Hanna andPasang in Kathmandu. Bent says “This was a private trek made up of two families, the

Henriksens, myself and my two sons, and the Nathans, my friend Alan and his sons Jeff, Rob, and Sean. “Our expedition was led by the brilliant Noel Hanna, an endurance athlete and adventure sports trainerfrom C 2 C Sports Ltd in Northern Ireland, who was a superb guide on the mountain. I’d also like to thank Jane Walker of Northmbria Moun-tain Sports in Morpeth for helping with the equipment.” After Kathmandu, the group flew through the mountains on a 14-seater plane to Lukla (whichreportedly boasts the 2nd most dangerous airport in the world) be-fore a 4-hour walk to Phakding. The next day, the group man-aged a 8-hour trek to Namche before acclimatisation training by climbing above the airport at Svan-gboche and onto Khumjung. It was here they got their first glimpse of Ama Dablam, Lhotse, and Everest itself at 8,850 metres. From Namche Bazhar it was off to Tengboche, Ph-erich, Gorak Shep, Lobuche, and Kala Patthar, before they made the final ascent to Base Camp on Day Seven of their trek on October 9. Bent says “We set off a 6pm on empty stomachs to get up to Base

Camp and back before breakfast. According to the map it looks like a fairly straightforward gradual climb, but it is actually a very hard slog. “It’s also very cold, but the views are amazing as the scenery suddenly transforms into a ‘moonscape’ when you get down onto the Khumba gla-cier. Another two and a half hours later, we got to Base Camp. It was great to have been there and the views of Everest (Hilary Step and South Summit) were spectacular.” The group then began the long trek back the way they had came arriving back at Lukla on October 13 before flying to Kathmandu to recover their strength by sleeping in a comfortable bed (for the first time in nearly two weeks) and eating a few hearty meals. Bent’s son Troels has written a diary of the trek for his family to keep, which reveals regular poker games, beer, red wine, yak steaks, and sweet black tea also kept spirits up during the trek to Base Camp. Troels says “My father showed amazing stamina throughout and kept up with us right to the end. I was very proud of the old man.” Bent may be 72, but it is diffi-cult to call him ‘old’ after complet-ing such an impressive achievement.

Noel, who acted as guide for the group, paid tribute to Bent. Noel says “Bent did brilliantly. It was a long, hard slog for everyone, but the trek went very well and I must say Bent’s good health and fit-ness is a testament to the vitamins and supplements he takes. I take Bio-Quinone Q10 myself so I know how much of an energy boost it can give you.” And if anyone knows the im-portance of dietary supplements for good health, it’s Bent. For the last 25 years, he has been Managing Direc-tor of Pharma Nord UK, a distribu-tor of pharmaceutical grade vitamins and supplements based in Morpeth. Bent is now back at work and is very proud to have completed the trek with his sons. “It just goes to show what you can do, regardless of age, if you look after your health,” he says.

For more information about Pharma Nord and it’s range of vitamins and supplements call Pharma Nord SEA, Thailand office: +66 2361 4091or go to http://www.pharmanordsea.co.th


The Colors Of LifePhangan Bayshore Resort and Spa Haad Rin Beach

Phangan Bayshore Resort and Spa is directly on Haad Rin Nok,

at the heart of the action most suitable for the Full Moon Party

and to enjoy the exotic nightlife available at Haad Rin.

141 Moo 6, Haad Rin, Bantai, Koh Phangan , Suratthani Thailand Tel: 66 77 375224, 375227 Fax : 66 77 375226

Email : [email protected]

Evil

Are you done?

When you have completed the above puzzles, please send your solution by fax to +66 2 943 7169 or scan and email to [email protected]. We will make a lucky draw among the correct

answers. Five lucky winners will receive a ScandAsia polo shirt.

Name: ___________________________________________________

Age: ________________________ Mobile: ___________________

Address: __________________________________________________

__________________________________________________

__________________________________________________

Email: __________________________________________________

Deadline for submitting your solution is 15 April 2011

Medium


Inexpensive and simple to make, this dish serves as a great starter or light meal and is healthy choice of light

eating. Although usually eaten with Danish rye bread, the pâté can also be spread on any cracker of you choice. Tweaking the recipe to fit personal taste can make it better and especially more personal when served. This amazing dish does great at par-ties and gatherings. Ingredients500 gr. pork liver (pork liver is great)300 gr. pork fat1 medium onion3 anchovies (can be left out)1/4 cup flour1/4 cup light cream2 eggs, lightly beaten2 teaspoons salt1 teaspoon pepper1/4 teaspoon allspice Directions• Put the liver, anchovies, fat & onion through a meat chopper at least 3 times or use a food processor.• The mixture should be quite fine in the texture. Mix in the flour, cream, eggs, salt, pepper and all spice.• Spoon the mixture into a buttered loaf pan.• Put it in a pan of water and bake in a 350F oven for an hour.• If the pate is browning too quickly place a piece of foil loosely over it.

This dish is usually served with fried mushrooms, bacon bits, and cucumber pickles on Danish rye bread.

Pork Liver Pâté The pork liver pâté

is a tasty mix of ground liver and fat minced into a spreadable paste which is later added with a choice of vegetables, herbs, spices, or wine.

Serving the Scandinavian community for over 30 years

• International, Domestic and Local Moving• Document Storage Services• Real Estate Services

• Office Relocations• Property Management• Orientation Programs• Visa & Immigration

www.santaferelo.com

Shanghai:Tel: (86) 21 6233 9700 [email protected]

Beijing:Tel: (86) 10 6947 0688 [email protected]

Hong-Kong:Tel: (852) 2574 6204 [email protected]

OVERLAD STRATEGIEN TIL OS – SÅ PLEJER VI DINE INVESTERINGER

Bliv kunde i en bank, hvor alle er velkomne Investering i værdipapirer kræver en klar strategi og løbende overvågning. Har du ikke tid, lyst eller indsigt, kan Sydbank (Schweiz) AG tilbyde dig en professionel investeringsløsning.

Din investeringsrådgiver, der møder dig på din hjemme-bane, forener ekspertise på højt niveau med en afslappet og imødekommende facon. Derfor vil du straks føle dig velkommen i Sydbank (Schweiz) AG.

Kontakt os og aftal et mødeHvis du vil høre mere om, hvad vi kan til byde dig, så læs mere på sydbank.ch eller kontakt

9329

-121

0

Poststrasse 17 · CH-9000 St. GallenTel +41 (0) 71 227 81 00Fax +41 (0) 71 227 81 [email protected] · sydbank.ch

Allan HviiSenior Vice President +41 (0)71 227 81 60 [email protected]

Ann Sofi e HansenVice President +41 (0)71 227 81 53 annsofi [email protected]

Documents

ScandAsia China - April 2011