Scaled in mail best practices

Talent Solutions

InMail Best Practices

LinkedIn Recruiter Professional Services Exclusive

LinkedIn Confidential ©2013 All Rights Reserved

Talent Solutions

Agenda

Engaging Passive Talent

InMail Best Practices

Tracking your Response Rate

Live Demo


Colleen Carr Recruitment Product

Consultant

LinkedIn | Internet | Greater Chicago

Connections: 500+| Recommendations: 22

Talent Solutions

Truly global. Ever-growing.

200M+ members

USA: 74m+

CAN: 7m+

BRZ: 11m+

EU: 39m+

IND: 18m+

AUS: 3m+

+4M / month, 2 new members / second

LinkedIn Supported Languages (19): Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish.


Talent Solutions

POLL

What % of LinkedIn.com

members are

considered

Passive Talent?

……30%

.…..80%

.…..50%


Talent Solutions

Fundamental Differences Active vs. Passive Candidates

Active Candidates

Passive Leads


Talent Solutions

Source for success

– Connect with internal managers

– Think out of the box

Make a great first impression

Build meaningful connections

Think long-term with your

relationships

Tips to Engage Passive Talent Tips from LinkedIn Recruiter Customers


Talent Solutions

POLL

What % of LinkedIn.com

members say they’d

be open to receiving

communication from a

Recruiter?


Talent Solutions

Contact Preference - LinkedIn


95%!

Talent Solutions

What’s wrong with this InMail?


Talent Solutions

What’s wrong with this InMail?


Talent Solutions LinkedIn Confidential ©2013 All Rights Reserved

Instead…

Talent Solutions

InMail Best Practices Sell the conversation, not the job!

Avoid “Job or Career Opportunity” as first two words of subject line

Start a conversation

Personalize the message

Keep it short and sweet

Offer next steps

Ask for referrals

LinkedIn is not a job board!

Avoid:

– Cutting and pasting job description or link to a job post

– Directing passive candidates to look at a job and send you a resume


Talent Solutions

Tracking Response Rates


Talent Solutions

POLL You know your most

recent InMail response

rate or have tracked in the

past

You have never checked

your InMail response rate


Talent Solutions

LinkedIn Reports

Controlled by your Administrator


Talent Solutions

LinkedIn Reports

By date(s), seat holder

Download details


Talent Solutions

Let’s go live!


Talent Solutions

POLL

The next time I write an

InMail I will…


Talent Solutions

Questions?


Documents

Scaled in mail best practices