Scale-Out File Storage 2017 Brand Leader Survey Report

Table of Contents: 2017 Scale-Out File Storage Brand Leader Survey Report

Brand Leader Survey Methodology Page 3

Brand Leader Definitions Page 4

2017 Scale-Out File Storage Brand Leader Survey Results Page 5

Selected Voting Organizations Represented Page 7

Respondent Title/Job Description Page 8

Respondent Data Center Environment Page 9

About Scale-Out File Storage Page 11

2017 Scale-Out File Storage Survey Summary Analysis Page 12

2017 Scale-Out File Storage Market Leader Chart Page 14

2017 Scale-Out File Storage Price Leader Chart Page 15

2017 Scale-Out File Storage Performance Leader Chart Page 16

2017 Scale-Out File Storage Reliability Leader Chart Page 17

2017 Scale-Out File Storage Service & Support Leader Chart Page 18

2017 Scale-Out File Storage Innovation Leader Chart Page 19

2017 Scale-Out File Storage Brand Leader Survey Chart Page 21

2

March 2017 Brand Leader Survey

Scale-Out File Storage 2017 Brand Leader Survey Methodology

• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product categories using independent, non-sponsored surveys with at least 200 respondents.

• The Scale-Out File Storage brand leader survey was conducted in March, 2017.

– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse IT professional database.

– Two hundred and eleven IT Pros responded to this survey.

– Responses were collected using an online survey engine.

• In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:

1. Who do you perceive as the Scale-Out File Storage market leader?

2. Who do you perceive as the Scale-Out File Storage price leader?

3. Who do you perceive as the Scale-Out File Storage performance leader?

4. Who do you perceive as the Scale-Out File Storage reliability leader?

5. Who do you perceive as the Scale-Out File Storage service & support leader?

6. Who do you perceive as the Scale-Out File Storage innovation leader?

3

March 2017 Brand Leader Survey

Brand Leader Definitions

4

Scale-Out File Storage 2017 Brand Leader Survey

5

March 2017 Brand Leader Survey

Respondent Profiles Scale-Out File Storage

2017 Brand Leader Survey

Selected Global Voting Organizations Represented in the Survey

CRH CSC NASA Ames Research Cypress Semiconductor Daybreak Game Co. Detroit Medical Center DLL Group Dominion Energy Duke University EnerCare Estee Lauder Expedia ExxonMobil EY Fed Ex Federal-Mogul Gannett General Electric General Motors Hetero Drug JBS USA Johns Hopkins Physics Lab Kaiser Permanente Kia Motors America Kingston Komatsu Limited

AmeriGas American Airlines Anthem AXIS Capital AT&T Ball Aerospace Banco Piano Bank of America Banner Bank Bancolombia BARC Baylor College of Medicine BC Liquor Distribution Bosch Boston Scientific British Petroleum Capital Group Chanel CME Group Coach Coca-Cola Colliers Continental Tire Columbia University Med Ctr Cox Enterprises

Kroger Co. Leggett & Platt Leidos Lockheed Martin Lowe‘s Macys Magellan Health Marubeni America McKesson Corporation Mentor Graphics Mimeo Morgan Stanley Mount Sinai Health System NASA Ames Research Center National Bank Of Greece NBC/Universal/Comcast NCR NIH NOAA NYCT Owens-Illinois Optum PPG Industries Perrigo Qorvo

Quicken Loans Raytheon Ricoh Saputo Shaw Industries Spectra Energy Spectrum Brands Stanford University Staples Starbucks Swagelok TE Connectivity (Tyco) Telus Texans Credit Union Tiger Corporation T-Mobile United Health Group U.S. Bank U.S. Air Force U.S. Navy UPS Vantiv Walmart Wawanesa Williams Companies

7

March 2017 Brand Leader Survey

Respondent Title/Job Description:

0.0%

2.8%

5.6%

7.0%

11.3%

15.5%

28.2%

29.6%

0% 10% 20% 30% 40%

VAR/OEM

Other

Executive/Management

Server Administrator/Architect

Network Administrator/Architect

Storage Administrator/Architect

Data Center Manager

IT Manager/Director

March 2017 Brand Leader Survey

8

Your environment is best described as:

1.4%

4.2%

7.0%

18.3%

21.1%

47.9%

0% 20% 40% 60%

Other

Product Development

Public Cloud/Data Center Provider

Small-medium business data center

High performance computing data center

Enterprise data center

March 2017 Brand Leader Survey

9

Summary Analysis

Scale-Out File Storage 2017 Brand Leader Survey

About Scale-Out File Storage

11

Scale-out file storage is a class of products well suited to address the explosive growth of unstructured data and distributed computing architectures deployed to crunch the data. Scale-out file storage uses a parallel file system to cluster multiple storage nodes together, presenting a single namespace and storage pool to provide high bandwidth for multiple hosts at the same time.

Hyperscale cloud service providers changed the game by deploying new file storage technology on millions of servers, which put the “hyper” in scale. Enterprise NAS leaders were challenged with the integration of traditional and emerging technologies. In 2016, NetApp bridged the gap. ONTAP 9 allows massive scalability up to 20 PB in a single namespace with 400 billion files and 200 constituents, while automatically spreading performance evenly across a cluster.

March 2017 Brand Leader Survey

Scale-Out File Storage 2017 Survey Summary Analysis

• IT Pros Select NetApp as Scale-Out File Storage Market Leader – Market leadership changed hands this year for Scale-Out File Storage when voters decided on NetApp—the

perennial NAS Market Leader—for the first time. IT Brand Pulse believes positive customer feedback about ONTAP 9, released in 2016, has significantly improved IT pro perceptions of NetApp’s scale-out file storage offering.

• NetApp Chosen in All Six Categories of Brand Leadership – The company’s sweep of all six categories (Market, Performance, Reliability, Innovation, Price, and Service

& Support Leader) suggests the breadth of their best-in-class capabilities is shaping views of market leadership in an ultra-competitive field.

• NetApp Dominates Voting for Innovation Leader – The brand leader category in this survey with the biggest spread between first and second was Innovation,

with NetApp named the winner, followed by Dell EMC. This is another strong indicator that customers believe ONTAP 9 is a breakthrough product for NetApp.

• Dell EMC and HPE Place Second and Third in Nearly Every Category – With the exception of Innovation—where software-defined storage pioneer Scality broke into the leader

board at third place—Dell EMC and HPE finished number two and three in every category of brand leadership.

12

March 2017 Brand Leader Survey

2017 Brand Leader Survey Results Scale-Out File Storage

2017 Market Leader Scale-Out File Storage

Dell EMC

FluidFS/OneFS

Hitachi

NASPlatform

HPE

StoreAllStorage

Huawei

OceanStor 9000

IBM

ElasticStorage

IBMSpectrum

MicrosoftSOFS

NetAppONTAP

QuantumStorNext

Red Hat

StorageServer

ScaleLogic

Scality

SUSE

EnterpriseStorage

Other

MarketLeader

19.3% 5.3% 14.0% 0.0% 5.3% 7.0% 3.5% 28.1% 1.8% 7.0% 1.8% 1.8% 3.5% 1.8%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Who do you perceive as the market leader for Scale-out File Storage?

14

March 2017 Brand Leader Survey

2017 Price Leader Scale-Out File Storage

15

Dell EMCFluidFS/OneFS

HitachiNAS

Platform

HPEStoreAllStorage

HuaweiOcean

Stor 9000

IBMElastic

Storage

IBMSpectrum

MicrosoftSOFS

NetAppONTAP

QuantumStorNext

Red HatStorageServer

ScaleLogic

Scality

SUSEEnterpriseStorage

Other

Price

Leader15.3% 0.0% 13.6% 5.1% 3.4% 8.5% 1.7% 20.3% 10.2% 11.9% 0.0% 1.7% 6.8% 1.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Who do you perceive as the price leader for Scale-Out File Storage?

March 2017 Brand Leader Survey

Dell EMCFluidFS/OneFS

HitachiNAS

Platform

HPEStoreAllStorage

HuaweiOcean

Stor 9000

IBMElastic

Storage

IBMSpectrum

MicrosoftSOFS

NetAppONTAP

QuantumStorNext

Red HatStorageServer

ScaleLogic

ScalitySUSE

EnterpriseStorage

Other

PerformanceLeader

18.6% 3.4% 17.0% 0.0% 3.4% 10.2% 0.0% 22.0% 1.7% 8.5% 5.1% 1.7% 6.8% 1.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

2017 Performance Leader Scale-Out File Storage

16

Who do you perceive as the performance leader for Scale-Out File Storage?

March 2017 Brand Leader Survey

2017 Reliability Leader Scale-Out File Storage

17

Dell EMC

FluidFS/

OneFS

Hitachi

NAS

Platform

HPE

StoreAll

Storage

Huawei

Ocean

Stor 9000

IBM

Elastic

Storage

IBM

Spectrum

Microsoft

SOFS

NetApp

ONTAP

Quantum

StorNext

Red Hat

Storage

Server

Scale

LogicScality

SUSE

Enterprise

Storage

Other

Reliability

Leader19.3% 1.8% 12.3% 0.0% 7.0% 10.5% 0.0% 24.6% 1.8% 8.8% 5.3% 3.5% 3.5% 1.8%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

March 2017 Brand Leader Survey

Who do you perceive as the reliability leader for Scale-Out File Storage?

2017 Service and Support Leader Scale-Out File Storage

18

Dell EMC

FluidFS/

OneFS

Hitachi

NAS

Platform

HPE

StoreAll

Storage

Huawei

Ocean

Stor 9000

IBM

Elastic

Storage

IBM

Spectrum

Microsoft

SOFS

NetApp

ONTAP

Quantum

StorNext

Red Hat

Storage

Server

Scale

LogicScality

SUSE

Enterprise

Storage

Other

Service &

Support

Leader17.5% 3.5% 14.0% 0.0% 7.0% 10.5% 0.0% 22.8% 1.8% 8.8% 5.3% 3.5% 3.5% 1.8%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Who do you perceive as the service & support leader for Scale-Out File Storage?

March 2017 Brand Leader Survey

2017 Innovation Leader Scale-Out File Storage

19

Dell EMCFluidFS/OneFS

HitachiNAS

Platform

HPEStoreAllStorage

HuaweiOcean

Stor 9000

IBMElastic

Storage

IBMSpectrum

MicrosoftSOFS

NetAppONTAP

QuantumStorNext

Red HatStorageServer

ScaleLogic

ScalitySUSE

EnterpriseStorage

Other

InnovationLeader

15.5% 0.0% 10.3% 0.0% 5.2% 6.9% 3.5% 25.9% 1.7% 8.6% 5.2% 12.1% 3.5% 1.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Who do you perceive as the innovation leader for Scale-Out File Storage?

March 2017 Brand Leader Survey

2017 Brand Leader Survey Chart Scale-Out File Storage

Brand Leader Survey Data: 2017

21

Scale-Out File Storage

Dell EMC FluidFS/ OneFS

Hitachi NAS

Platform

HPE Store All

Storage

Huawei Ocean

Stor 9000

IBM Elastic

Storage

IBM Spectrum

Microsoft SOFS

NetApp ONTAP

Quantum Stor Next

Red Hat Storage Server

Scale Logic

Scality SUSE

Enterprise Storage

Other Total

Market Leader

19.3% 5.3% 14.0% 0.0% 5.3% 7.0% 3.5% 28.1% 1.8% 7.0% 1.8% 1.8% 3.5% 1.8% 100%

Price Leader

15.3% 0.0% 13.6% 5.1% 3.4% 8.5% 1.7% 20.3% 10.2% 11.9% 0.0% 1.7% 6.8% 1.7% 100%

Performance Leader

18.6% 3.4% 17.0% 0.0% 3.4% 10.2% 0.0% 22.0% 1.7% 8.5% 5.1% 1.7% 6.8% 1.7% 100%

Reliability Leader

19.3% 1.8% 12.3% 0.0% 7.0% 10.5% 0.0% 24.6% 1.8% 8.8% 5.3% 3.5% 3.5% 1.8% 100%

Service & Support Leader

17.5% 3.5% 14.0% 0.0% 7.0% 10.5% 0.0% 22.8% 1.8% 8.8% 5.3% 3.5% 3.5% 1.8% 100%

Innovation Leader

15.5% 0.0% 10.3% 0.0% 5.2% 6.9% 3.5% 25.9% 1.7% 8.6% 5.2% 12.1% 3.5% 1.7% 100%

March 2017 Brand Leader Survey

IT Brand Pulse

IT Brand Pulse, Inc. is an analyst firm and trusted source of product testing, IT Pro research, and analysis covering data center infrastructure including servers, storage, networking, operating platforms and applications. Learn more at ITBrandPulse.com.

Cheryl Parker, Director and Senior Analyst, End User Research For the past seven years, Cheryl Parker has overseen the IT Pro Research practice for IT Brand Pulse. Cheryl and her team conduct IT Brand Leader, technology adoption, and customer satisfaction surveys, as well as focus groups and custom research. Cheryl has spent more than 25 years in communications, research, PR, marketing and sales, and is a former news and sports writer for the Los Angeles Times. cheryl.parker@itbrandpulse.com.

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