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YEAR IN REVIEW2014-2015
2 3 4
Launched online learningthat offered professional development, including recorded conference sessions and CPSM practice exams.
Maintained an 84 percent average membership retention rate, which exceeds the mean renewal rate of 76% for other individual membership associations.*
*Based on a survey conducted by Marketing General Incorporated.
Enhanced MySMPS, the members-only online community, to a responsive site to allow users easy access for viewing on mobile devices.
Formed SMPS Publications
and released the second edition of A/E/C Marketing
Fundamentals under the new SMPS imprint.
Created a Treasurers’ Toolkit, which provided an easy-to-use resource and offered financial best practices for our organization and chapters.
1,151Education programs held.
39,327People attended programs.
Build Business: go beyond in Los Angeles attracted 731 attendees.
3,997Members participated in the six
Lunchtime Learning Labs.
Workshops: “The Basics of Business Development” served 203 attendees.
NOTEWORTHY
EDUCATION
RECOGNITIONOur recognition and awards programs showcased the outstanding work of our members and chapters. We honored the new class of certified professional services marketers (CPSMs), the 24th recipient of the Weld Coxe Marketing Achievement Award, and Marketing Communications Awards winners, to name a few.
The Society for Marketing Professional Services (SMPS) is the only A/E/C association that provides the knowledge, network, and tools for stronger results.
Visit www.smps.org to learn more.
Administrative3.1
Networking Chapter/Regional Involvement and
Events
Professional Development
Industry Resources
Male
25%
Female
75%
MEMBERSHIP BY FIRM SIZE
MEMBERSHIPBY T H E N U M B E RS
FUNCTION/JOB TYPE (%)
FIRM DISCIPLINE (%)
CONNECTIONS
TOP FOUR BENEFITS OFMEMBERSHIP
MYSMPS Total number of communities: 616
Total library entries: 102,264Contacts (friends): 27,918
5,837FOLLOWERS
1,643LIKES
7,038GROUP MEMBERS
YOUTUBE
6,812 VIDEO VIEWS
LIFETIME VIDEO VIEWS: 24,062
675FOLLOWERS
Business Developer
16.7
CMO0.7
Consultant2.0
Coordinator27.6
Director11.9
Manager19.5
Partner/Principal
4.5
President/CEO3.8
Technical0.4
Vice President
2.9
Other 6.9
Architecture13.5
Architecture/Engineering
11.7
Construction/Contracting
10.9
Construction Management
9.2
Design/Build
1.5
Engineering23.9
Geotechnical Engineering
1.9
Interior Design
0.6
Landscape Architecture
1.2
Reprographics/Audio/Visual
0.6
Other25.0
At the end of the 2014-2015 fiscal year, SMPS had 6,511 members and 57 chapters.This represents a 3 percent increase in membership from fiscal year 2013-2014.
< 10
523
10-25
765
26-99
1,654
100-249
1,101
250-499
697
500+
1,498
Not specified
312
68 Winners
recognized in the 38th Annual Marketing Communications
Awards program.
64Members
received their SMPS Certified Professional Services Marketer
(CPSM) credentials, increasing the total to 826 CPSMs.
11Chapters
honored for their excellent management and service
to members.
1
Provided an interactive platformfor the SMPS Compensation and Metrics Survey, which allowed 1,197 participants to benchmark metrics against their peers and other firms.
The
Society for Marketing Professional Services (SMPS) is the only A/E/C association that provides the knowledge, network, and tools for stronger results. For our members, this means access to vast resources to help them grow professionally and improve their firm’s bottom line within the A/E/C industry. To showcase the accomplishments during fiscal year 2014-2015, we’ve highlighted some figures in our Year In Review. But SMPS isn’t just about numbers.
Along with our chapters, SMPS provided professional development through a variety of learning opportunities. From webinars and workshops to conferences and comprehensive training, SMPS
offered continuing education to help grow careers and secure business. In fact, an additional 15,000 people attended SMPS programs as compared to the previous fiscal year.
Based on SMPS member survey results.
In the past year, we strengthened member connections through our social-media communities and enhanced professional development and e-learning programs. We also recognized talented award winners and launched SMPS Publications, our new imprint that will feature publications relevant to professional services marketing. It was a great year for SMPS, and we’re thrilled to continue serving our members and their firms.
