SCA Sustainability Effect - Community Relations 2011/2012

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    Community relations 2011/2012

    The SCA Sustainability Eect

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    Making a dierence in peoples livesEveryday, SCA impacts the lives of millions of

    people and the nature in which we operate.

    We call it the SCA Sustainability Effect.

    SCA invests considerable time and money incommunity relations, ranging rom major initiativesaecting people across the globe to small-scaleprojects with a local ocus.

    Community relations are about establishing andmaintaining a mutually and sustainable benecialrelationship with the communities where we do busi-ness and helping to improve peoples everyday lives.Its about SCA being a good corporate citizen willingto assume responsibility or people and nature, andtaking an active interest in the well-being o thecommunities in which we operate.

    In return, SCA gains a number o long-term benetsin the orm o community support, loyalty and good-will. It also helps us attract and retain top talents,

    Kersti StrandqvistSenior Vice President, Corporate Sustainability

    giving employees a sense o pride in working at SCAand adding to our corporate culture. Making com-munity relations part o our business strategy andtargets also positions SCA avourably among cus-tomers and improve our market position. Positive,proactive links with the community have a benecialeect on our bottom line.

    SCA prioritises initiatives with a clear link to its busi-ness, which is why many o these relate to hygiene,health, education, women and children.

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    More than 100 o the initiatives are related to healthand hygiene, making it the dominating area orcommunity relations in terms o the number oprojects, although the total amount spent on sportsand culture was slightly more. Sports and cultureinclude major projects, such as the partnership with

    the Philadelphia Eagles American ootball team inthe US and sponsorship o the Timr ice hockeyteam in Sweden.

    Emergency projects are dominated by donations tothe Red Cross and included Japan earthquake re-lie and tornado relie support in the US. Educationmainly relates to health and hygiene, such as TorksClean hands education programme in various

    countries. More inormation about these initiativesis presented in the ollowing pages.

    Reaching out through education, partner-ships and donations is a powerful way forSCA to make a difference in peoples lives.

    Competitive business and social pressures areorcing a redenition o the relationship betweencompany and community. The inclusion o com-

    munity involvement in a companys business stra-tegy not only helps attract and retain top talents,but it also creates a competitve advantage thatcan add to the bottom line.

    In 2011, SCA invested about EUR 2.8m (SEK 26m)in community relations, corresponding to 0.3% othe companys operating prot. Some 300 pro-jects were registered in the companys web-based

    system, which is more than twice the numberreported in 2010.

    Community relations as part o

    the business strategy

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    Australia, New Zealand, Canada and the US top theWorld Giving Index, compiled by the British CharitiesAid oundation, meaning that these are the countriesand citizens most likely to make donations to charity.The tradition o making donations as part o being agood citizen most likely explains why the Americasand Asia Pacic (including Australia and New Zea-land) are the regions that invest the most in com-munity relations initiatives by SCA. The Americasand Asia Pacic represent 24% and 20%, respecti-vely, o the unds invested, while their corresponding

    shares o net sales are 9% and 4%. SCAs community relations investments in 2011 by focus area

    Health and Hygiene, 28 %

    Emergency support, 17%

    Education, 10%

    Environment, 7%

    Other, 1 %

    Sports/Culture, 30 %

    SCAs community relations investments in 2011 by region

    Americas, 24%

    Asia, 20%

    Europe, 56%

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    Health and hygieneMany of SCAs community relations initiatives

    support improved health and hygiene condi-tions. As the worlds second-largest hygienecompany, SCA has a responsibility to raiseawareness of the importance of strict hygienestandards.

    Working for improved school hygiene

    Small children are notoriously prone to inection.Sta and child education is essential. Textile towels which spread inection are still widely used.

    SCA has the ambition to raise childrens awarenesso the importance o hygiene. Russia, Germany,Latin America, Austria, Sweden and Switzerland areexamples o markets where SCA brands Tork (Away-From-Home tissue) and Pequein (baby diapers) ar-range school programmes. The programmes includesuch activities as hygiene inormation, distribution o

    product samples or developing preschool guidelinesor good hygiene practices. Torks Clean handshygiene education programme received the Bestor Children quality award rom the Russian state in2011.

    Increased awareness breaks taboos in China

    In China, average lie expectancy has increased byalmost ten years over the past our decades. Thishas increasingly pushed the taboo subject o adultincontinence to the oreront. To provide elderlyChinese with a more dignied lie, it is crucial tobreak the silence associated with incontinence.

    Through an extensive training programme ornurses, SCA is helping to break the taboos, as well

    as increase awareness o incontinence and TENAsrange o incontinence products. At the beginning o2012, SCA had trained more than 6,000 nurses at1,100 hospitals.

    Some of SCAs many initiatives:

    SCA supports the biannual Global Forum on

    Incontinence, a conerence that attracts thoughtleaders in the incontinence care eld rom across

    the globe.

    In Russia, social workers without a medical back-ground oten care or people in their homes. TENAeducates them regarding incontinence care andhygiene procedures.

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    EducationEducation is a key element in helping individu-

    als develop to their full potential. SCA drivesa number of educational programmes to raisethe general level of awareness of hygiene andforestry.

    Lessons in growing up

    Entering puberty is no picnic. There is a need orrelevant inormation about the physiological andemotional changes that girls experience during thisperiod in lie. Several SCA school programmes inLatin America are directed at teenage girls toeducate them about what happens to their bodiesduring puberty and menstruation. In Bolivia, Colom-bia, Ecuador, the Dominican Republic, Chile, Peruand Puerto Rico, more than one and a hal milliongirls have completed the programmes since theirinception. The programmes are run by SCAs

    eminine care brands, Nosotras and Donnasept.

    Bringing forests to school

    The orest in school programme is one o the old-

    est school cooperation projects in Sweden. It started

    in 1973 with the mission to provide school childrenwith a better understanding o orests, orestryand the orest industry. Thousands o children andteachers take part in visits to SCA harvesting sites,sawmills and paper mills every year and SCA oersschools the opportunity to use a orest on SCA landor school activities. As part o the project, SCA isalso involved in teacher training and oers practicalexperience to school pupils interested in orestry or

    engineering.

    Some of SCAs many initiatives: More than 200 nurses and care providers par-ticipated in the rst TENA Empowering the Elderlyseminar in Malaysia. The aim was to educate careproviders in matters concerning elderly care.

    SCA has an ongoing scholarship programme for

    children o SCA employees in the US and Canada.Scholarships are awarded based on achievements inacademic perormance, leadership and participationin school and community activities.

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    Supporting and liaising with an organisation is

    an effective way of promoting the social and

    economic well-being of communities.

    The Red Cross one of SCAs partners

    SCA partners with local Red Cross organisationsworldwide. The involvement varies rom long-termpartnerships, such as with the Red Cross in France,to emergency relie.

    In France, SCA and the Red Cross entered a part-nership in 2011 aiming to support the countryshomeless and encouraging employee involvement.The rst joint activity was the distribution o 40,000hygiene kits to homeless people. The ability to main-tain personal hygiene is essential to peoples health,sel-esteem and dignity. The partnership includessponsorship o an educational road show or teen-

    agers, inormation programmes or elderly and inter-nal involvement among SCA employees, includingrst-aid training, undraising and volunteer work.

    Partnerships and donationsImproving hygiene conditions in Africa

    Due to poor sanitary and hygiene conditions, illnessand death are common aspects o everyday l iein Sudan and Niger. SCAs hygiene expertise candirectly contribute to improving the quality o li e inthese countries.

    In partnership with the NGO Oxam Novib, SCAworks to improve hygiene conditions in South Sudan

    and Niger. As part o this initiative and through itsLibresse (eminine care), Edet (consumer tissue)and Tork (Away-From-Home tissue) brands, SCA isbuilding latrines, installing sanitary acilities such ashand-washing sinks and providing soap in schools.SCA is organising lessons in hygiene and providingree sanitary towels and awarding scholarships togirls to increase their chances o attending andcompleting school. In Niger, SCAs TENA (inconti-

    nence care) brand supports young women sueringrom incontinence caused by stula due to childbirthat a very young age.

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    Some of SCAs many initiatives: SCAs Libra brand of feminine

    hygiene products has been a spon-sor o The Ovarian Cancer ResearchFoundation (OCRF) in Australia since2006. Libras support also extendsto raising awareness o the diseaseand the OCRF via special advertisingcampaigns.

    Cash4kids employees vote for

    a childrens charity with a ocus onhealth and supporting local charitiesand communities in the UK. SCAs TENA brand has donated

    incontinence care products to theHuband Cradle o Hope orphanagein Nairobi, Kenya. The products areintended or children, many o whomare aected by HIV.

    In Malaysia, SCA has a collabora-tion with the National Autism Society.Activities include undraising events,charity concerts, etc.

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    Sports and cultureSports and culture often play a major role in localcommunities. SCAs involvement ranges from

    sponsorship of professional teams at nationallevel to contributions to local events.

    Going Green with the Philadelphia Eagles

    SCAs partnership with the Philadelphia Eagles Ameri-can ootball team since 2007 involves more than justsports. The Eagles selected SCA and Tork as its solehygiene supplier due to SCAs excellent sustainability

    commitments. SCA played a vital role in helping andadvising the Eagles set up their ground-breaking GoGreen programme, making them the greenest natio-nal sports team in the United States.

    The Philadelphia Eagles continuously search or waysto reduce their environmental ootprint, such as usingbeverage cups made o corn and purchasing 100%recycled tissue and soap-dispensing systems rom

    SCA. The partnership also includes mutual events,such as tree-planting projects.

    Supporting the local community

    For many years, SCA has sponsored Timr IK, theleading ice hockey team in the Sundsvall region.Ice hockey is a very popular sport in Sweden; manySCA employees in the Sundsvall region are enthusi-astic ans o Timr IK and have children who play injunior ice hockey teams.

    SCA owns a VIP lounge in the Timr IK ice hockeyarena, which is requently used or representation. Asubstantial share o the money donated to Timr IKis earmarked or sports activities or juniors and girls.Timr is a proessional hockey team, but most SCAcommunity initiatives in the region are directedtowards a broad range o sports as well as youthactivities, including soccer, gure skating, judo,theatre, music and social events.

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    Some of SCAs many initiatives:

    For several years, SCA in the US has donated money

    to the American Cancer Societys Sole Burner Run/Walk.SCA also covers registration ees or participating employ-ees and amily members rom its Wisconsin acilities.

    In the UK, SCA supported a Coast-to-Coast Charity

    Bike Ride to benet women suering rom breast cancer.The bike ride took place over our days and covered morethan 370 kilometres.

    For the fth consecutive year, TENA organised the For

    a ull lie race in Mexico. More than 5,000 people, mosto whom over the age o 50, participated in the event.

    To support a healthy work-life balance, SCA in

    Germany arranges holiday activities or the children oemployees during the summer vacation. This enablesemployees to work while their children can partake inholiday activities on site.

    SCA and TENA sponsored two races in France insupport o the ght against breast cancer, La Pari-sienne, a women-only race in Paris with 23,000 parti-cipants and the Odyssea races organised throughoutFrance with 42,000 participants.

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    EnvironmentCommunity relations include caring for theenvironment. Few aspects of life affect people

    as much as their surrounding environment andtheir ability to enjoy it.

    A Tree Pool for SCA employees brightens up

    their communities with a lasting git. The Tree Poolprogramme helps employees to plant trees wherethey live, providing their communities with a pieceo nature. Participation in the programme has beeneven greater than expected and trees have beenplanted throughout Europe in all kinds o locations,rom preschools and sports clubs to communitycentres and town centres.

    SCA and its UK and Ireland consumer tissue brandVelvet are leading a pioneering tree-planting projectin Brazil. So ar, it has resulted in over three millionindigenous trees being planted in previously deo-rested areas.

    SCA has joined the Million Tree Project to ght

    desertication and rebuild orests in Inner Mongolia,China. To date, SCA has donated 2,000 trees tocombat climate change and restore the ecologicalenvironment.

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    SCA focuses on long-term community relationsactivities. However, the company acknowled-

    ges the need for emergency efforts in crisissituations.

    SCA contributed to the efforts of the UN refu-gee agency (UNHCR) in Ethiopian reugee campsby supplying 1.6 million eminine care products toSomali women and girls orced to fee their homesbecause o civil war and drought. In emergency

    situations, women comprise a particularly vulnera-ble group and sanitary products are crucial or theirhealth and dignity. The eminine care products had avalue o about EUR 42,000.

    In collaboration with its Japanese business

    partner, Unicharm, SCA donated EUR 11,000 to theRed Cross emergency teams in Japan to supportrelie eorts ollowing the earthquake and tsunami inMarch 2011.

    Thailands worst ooding in 50 years affected the

    lives o millions. In addition to donating Drypers babydiapers to an emergency relie centre on the out-

    skirts o Bangkok, SCA employees also donated timeand unds to aid food victims. Personnel in Malaysia,

    Singapore, the Philippines and Thailand raised EUR3,500 or the cause, a donation that was matched bySCA.

    Emergency relie

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    Contacts: [email protected], SVP Corporate Sustainability, [email protected], CSR Director, [email protected], Sustainability Communications Manager

    SCA is a global hygiene and orest company that develops

    and produces personal care products, tissue, publication

    papers and solid-wood products.

    Sales are conducted in some 100 countries. SCA has many

    well-known brands, including the global brands TENA and Tork.

    Sales in 2011 amounted to EUR 11.7 billion (SEK 106 billion).

    SCA has approximately 37,000 employees.

    More inormation at www.sca.com