Your Hometown Community Event SM

10104 Old Olive St. Rd.St. Louis, MO 63141

314-994-7700STLHomeShow.com

SSHHOOWW OOVVEERRVVIIEEWW

Thank You to Our Sponsors

Media & PR Impressions: 16,277,683 • Exhibitors: 200+ • Booths: 380+

April 5-7, 2019St. Charles Convention Center • St. Charles, MO

TV - 56 CommercialsBuy included commercials on KTVI-Fox2 with an emphasison news

Radio - 395 SpotsBuy included 4 top local stations focusing on drive-time:102.5 KEZK, 106.5 The Arch, Y98 and Z107.7

Print - 12 AdsBuy included St. Louis Post-Dispatch, including Homes andGo! Magazine sections, and Suburban Journals

SSHHOOWW OOVVEERRVVIIEEWWADVERTISING

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Outdoor9 billboards covering most of the area highways and busysecondary roads like Manchester and Hwy. 94

OnlineComprehensive online campaign, including online ads withbehavioral targeting, keyword targeting, search enginemarketing and Facebook carousel ads

Email2 eblasts to our consumer database of 13,000+ people

Social MediaDaily Show information and updates on Facebook, Twitter,Instagram and LinkedIn

Impressions: 1,609,400

Impressions: 2,926,900

Impressions: 1,683,840

A comprehensive media buy focused on St. Charles, Lincoln and Warren counties and included TV, radio, print,direct mail, outdoor, online, email and social media.

Impressions: 6,201,628

Impressions: 2,169,487

Impressions: 3,249 (Opens)

Impressions: 46,877

TOTAL PAID MEDIA IMPRESSIONS:

14,641,381

2019 Billboard

2019 Print Ad

TV - 20+ Promotional SpotsAdded-value spots ran on KTVI-Fox2

Radio - 122+ Promotional SpotsAdded-value spots ran on 4 top local stations: 102.5 KEZK,106.5 The Arch, Y98 and Z107.7. PLUS - 3 website bannerads, 4 eblasts, event page listings and social media posts.

Print - 3 Newspaper Articles/ListingsAdded-value ads ran in the St. Louis Post-Dispatch. Showinformation featured in the Belleville New Democrat, Potosi Independent Journal and St. Louis American.

Impressions: 162,500Added Value: $4,000

SSHHOOWW OOVVEERRVVIIEEWWPROMOTIONS & PUBLICITY

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Impressions: 469,678Added Value: $547

The HBA sends Show information to 160+ media contacts in the metro St. Louis area. PLUS - information iscirculated through two online press release distribution services, for a total potential audience of 6,720,000.Strong partnerships with local media, and special promotions gave the show fantastic added exposure.

TV & Radio Coverage - 3 Live TV Interviews +Additional News Stories onRadio and TVLive in-studio TV interview on Fox2 9 am News on Thursday, March 28, featuring Sausage Festival exhibitor

Live in-studio TV interview on Fox2 9 am News on Wednesday, April 3, featuring landscaping exhibitor

Live in-studio TV interview on Fox2 8 am News on Thursday, April 4, featuring Jeff Holper, The Mole Hunter

Impressions: 187,592Added Value: $25,705

A comprehensive Show Directory is handedout at each Show entrance. According to theShow survey, 80% of attendees plan to use the Show Directory as a buying guide for future home product/service purchases.

Impressions: 816,532Added Value: $21,000

TOTAL PROMOTIONAL IMPRESSIONS:1,636,302

TOTAL PROMOTIONAL VALUE:

$51,252

Potosi Independent JournalWashington CountyPotosi, MOCirculation: 5,071Frequency: WeeklyApril 4, 2019

SSHHOOWW OOVVEERRVVIIEEWWSHOW DIRECTORY = EXPOSURE

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A comprehensive Show Directory created by the HBA is handed out at each Show entrance. The Show Directory contains exhibitor information, floor plan, stage schedules, feature information and exhibitor articles.According to the Show survey, 80% of attendees plan to keep the Show Directory and use it as a buyingguide for future home product/service purchases.

FREE DIRECTORY LISTING ADDITIONAL OPPORTUNITIES

Each exhibitor who turns in a Directory Listing Formby the deadline receives:• Alphabetical Listing• Product/Category Listing• Listing on STLHomeShow.com Exhibitor SearchExhibitors are also encouraged to submit articleswith new/interesting product information. Spacepermitting, they may be included in the Directory.

Exhibitors have opportunities for added exposurewhen purchasing the following options:• Enhanced Product/Category Listings - exhibitors may purchase additional listings for just $35 each, add their website for $30 per listing or make their listings bold for $30 each• Advertising - exhibitors may purchase ads in a variety of sizes, starting at just $200!

Floral Seminars

SSHHOOWW OOVVEERRVVIIEEWWSPEAKERS & SHOW FEATURES

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Informative speakers, interesting features and family fun areas bring thousands of people to the Home Showand keep them at the show longer.

Kerry Ann Mendez, gardening authorand Jeff Holper, The Mole Hunter

REGISTER TO WIN

$500 Show Shopping

Spree!

See Complete Rules and Regulations

Sponsored by

81% said they would definitely attend a future St. Charles Home Show

5 or more 41%

3 - 4 19%

2 15%

First show attended 25%

90% rated the Show Excellent or Good

18 - 24 5%

25 - 34 9%

35 - 44 17.5%

45 - 54 22%

55 - 64 22%

65 or older 24.5%

70.5% are between 25 - 64 years old

Less than $50,000 16%

$50,000 - $74,999 21%

$75,000 - $99,999 22%

$100,000 - $149,999 29%

$150,000 or more 12%

Female 64%

Male 36%

Own a Home 95%

Rent 5%

A survey conducted at the Show helped determine attendee demographics and buying intentions. The Showprovides exhibitors with qualified buyers in a face-to-face selling environment.

HOME OWNERSHIP

SEX

HOUSEHOLD INCOME

AGE

SHOW EXPERIENCE

NUMBER OF SHOWS ATTENDED

RESIDENCE

FUTURE SHOW ATTENDANCE

SSHHOOWW OOVVEERRVVIIEEWWDELIVERING YOUR AUDIENCE

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St. Charles County 56%

North County 12%

West County 12%

St. Louis City 5%

Illinois 3.5%

Jefferson County 3.5%

Lincoln County 3%

South County 3%

Warren County 1%

Other Missouri Counties 1%

$1 - $99 4%

$100 - $999 9%

$1,000 - $4,999 41%

$5,000 - $9,999 26%

$10,000 - $14,999 6%

$15,000 or more 14%

20% of Show visitors plan to spend more than $10,000 on their next home improvement project

80% of Show visitors said they would use the Show Directory as a buying guide for future home purchases

Within 3 months 46%

Within 3-6 months 17%

Within 6-12 months 16%

More than 12 months 21%

79% of Show visitors plan to do a home improvement project in the next year

47% of Show visitors made a purchase at the Show

SSHHOOWW OOVVEERRVVIIEEWWDELIVERING YOUR AUDIENCE

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Show visitors’ buying intentions and show purchases.

PURCHASES AT SHOW

HOME IMPROVEMENT PLANS

TOP PRODUCTS/SERVICES VISITORS PURCHASED AT THE SHOW

WHEN VISITORS PLAN TO START THEIR NEXT

HOME IMPROVEMENT PROJECT

HOME IMPROVEMENT SPENDING

HOW MUCH VISITORS PLAN TO SPEND ON THEIR NEXT

HOME IMPROVEMENT PROJECT

SHOW DIRECTORY

Home Entertainment

Windows & Siding

Doors

Pool & Spa

Garden

Interior Decorating

Flooring & Carpet

Kitchen Remodeling

Lawn

Bathroom Remodeling

Environmentally Friendly

Plumbing

40% of Show visitors said they made an appointment with a Show exhibitor

APPOINTMENTS MADE AT SHOW

SSHHOOWW OOVVEERRVVIIEEWWSCENES FROM THE SHOW

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“The Home show is a great opportunity to get your product out to a large group of people in a weekend!!!” Davis Meat Processing, LLC

SSHHOOWW OOVVEERRVVIIEEWWEXHIBITORS SAY IT BEST

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Comments from exhibitors taken from a post-show survey.

“The event worked out really well in spite of the conflict with the opening day Cardinal game on Friday. [TheShow] helps to keep the ball rolling when things slow down.” Siding Repair Systems

“Super grateful to have a show put on by you guys, you all do such a great job!

The amount of people that come and lead quality is amazing. All the staff are awesome! Thank you guys so much!” Midtown Home Improvements

“It was a really nice venue. The way it was set up it seemed to get people moving throughout the entire venue. Well Done!!!” Bath Transformations

“Great location - a lot of leads.” AAA Home Services

“Always a quality group of vendors. We have bought from various home remodeling companies through a first contact at this show.” Consumer Quote from Show Survey

SSHHOOWW OOVVEERRVVIIEEWWPARTICIPATING EXHIBITORS

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3 Day Kitchen and BathAAA Home ServicesAbsolute Comfort SystemsAdams Power ShowerADT, LLCAerusAir Bed ProsAl-Don Indoor Air Quality Specialists, LLCALENCO HOME IMPROVEMENTAMAZING PRODUCTS UK, LLCAmerican Roofing & ExteriorsAndersen WindowsAqua SystemsArt Van Furniture of St. LouisArtistic Concrete Staining & Engraving, LLCAstro Heating & CoolingB&W Concrete ServicesBacchus Concrete & ConstructionBackyard FurnitureBath Transformations, LLCBATHFITTERBEAM of St. Louis, Inc. The Bedroom StoreBerry Door & WindowBest Buy FlooringBeyond the Soap Beauty BarBigYellowBagBlind AmbitionThe Boehmer Team-Berkshire Hathaway Home Service Select PropertiesBorgil EnterprisesBranson.comBrutus ExhibitsButler Home Improvement Cabela'sCardinal Chiropractic & Physical MedicineCenturion StoneCertaPro PaintersChampion Windows & Home ExteriorsChesterfield Fence & Deck Classic Kitchen Refacing, LLCClassic Outdoor SalesClick Heat, Inc.Closet FactoryCole's Classic RemodelingCostco WholesaleCOUNTRY Financial.comCOUNTRY ROAD CUPBOARD DIP & SALSA MIXESCraig and Sons Concrete, Inc.Custom Design Fence & DeckCustom Discount Exteriors

Cutco Cutlery Darn Good SeasoningDas Holz Haus FurnitureDAVIS MEAT PROCESSING, LLCDeck & Patio LivingDeckman Designs Designer Palms, Inc.Diamond ResortsDiscount Draperies Dogtopia of St. PetersDoing It Doggy StyleDynamic Protective CoatingsEFS EnergyElite Air SystemsEnercept SIPsEntryPoint by Aiello ConstructionEP Construction, LLCEuroCast USAFarmers InsuranceFaszold Heating & CoolingFence and Deck DepotFive Star PaintingFlagpole FarmFloor & DecorFloor Coverings International of West CountyFoundation Recovery Systems Freedom Restoration and RoofingFront Porch Boutique GADGETS & MOREGarden GreenGenerations MarketplaceGenuine DigitalGoEco ExteriorsGoliathTech of St. LouisThe Good Feet StoreGranite BustersGranite TransformationsGreene Prairie WoodworksThe Gutter Cover CompanyGutter Helmet by Harry Helmet Lednor Corp.GutterProsHappy HousewaresHappys Appliancehc awningsHelitech Waterproofing & Foundation RepairHermann Wurst HausHoffmann BrothersHolper's Pest & Animal SolutionsHomeSource Custom HomesHometown FloorsHot Shotz Mobile Power WashIndian Creek IronworksInnovationX

Inriguez Marketing Gourmet GraterInvisible Fence of St. LouisInvision RoofingJ&R Excavating and ConstructionJacob Sunrooms, Exteriors & BathsJohnson Fitness and WellnessK+R Building MaterialsKitchen CraftKuenzel Construction Lawn & Landscape SolutionsLawn Doctor Leaf Solutions of St. Louis LeafFilter Gutter ProtectionLeafGuard of St. LouisLombardo HomesLost Valley Lake ResortLP SmartSide Trim & SidingMaris Home ImprovementsMasonry & Glass SystemsMattress FirmMattress TechMaverick SoftWashMcManus Construction, Inc.Metro Lawn Sprinklers & LandscapesMid America Cabinet RefacingMidtown Home Improvements Midwest Exterior DesignMidwest Lifetime Roof SystemsMissouri Department of Health & Senior ServicesMissouri Hardscapes, LLCModern Solutions, LLCMold SolutionsMolly Maid of St. Charles CountyMountain Man Skrub MyPillow, Inc.Nectar of the VineNHance Wood RefinishingOhlemacher's Wisconsin Meat and Cheese ProductsOverhead Door Company of St. LouisPatriot Sunrooms & Home SolutionsPella Windows & DoorsPerformance Plumbing, Inc.PermaSealPlank And Sons WoodworkingPrairie PridePremium CabinetsPrestige Pools & SpasPrestige Products DirectProfessional Irrigation SystemsProfessional Wine Opener

Quest Painting, LLCR&R RemodelingRaintight DecksRe-Bath of St. LouisRenewal by AndersenRhodes Custom Finishes Painting CompanyRonald Gomora ConstructionRottler Pest & Lawn SolutionsSalus SaunasScentsySeal Smart, LLCSealTek Surface CoatingsShade Your WorldShady Creek WoodworkingThe Sherwin-Williams Co.Siding Repair SystemsSlabJack Concrete Lifting, LLCSmall Batch WinerySoftubSpas and More!St. Louis Post-DispatchSTL Design and Build, LLCStone Hill WineryStoneCraft Epoxy ResurfacingSummer Accents Umbrellas by Water CanopySuperior Sleep ExperienceSyndicate Sales CorporationTeam DillickTether TugTheHomeMagThinkpergola, LLCTimeless Fence SystemsTotal Tinting Town & Country Custom BouldersTraeger Pellet Grills, LLCTri County Fence and DeckTri-State Water, Power & AirTuff Shed Storage Buildings and GaragesTwo Blind GuysUniversal Windows DirectU.S. BankValenti's Design Build & RemodelValue City FurnitureVisionary Associates, Inc.Vital Performance ChiropracticWall 2 Wall Cleaning ServicesWalter Knoll FloristWindow Depot USA of St. Louis Window GenieWindow WorldWoods Basement SystemsThe Wright Door Co.XteriorPROZillis, The Lotion Co. and More

Attitude Character

St. Charles, MOSt. Charles Convention CenterSeptember 20-22, 2019

Where Y

PersonalityMARKETING

EXPERIENTIAL

Your Brand Comes to Life!St.

St. CharlesApr

St. Louis, MOAmerica’s Center, March 5-8, 2020

Value

Charles, MOs Convention Centerril 3-5, 2020

companies

consumersparticipating

Benefits to Benefits to

Satisfying consumers’

Share your brand’s

Educate potential

Integrated

hear about it by word of mouth

Positive brand

Face-

Audience experience

Live brand experiencesbetween brand and audience

Two-way communication Interactive

CONVENIENCE

your brand in a positive environm

that they choo to attend

CON

experstimulcustomto act

COMMUNIT

experiences crealoyal brand advocates

CONTENT

customers about the value of your brand

CUSTOMIZATION

unique benefits withthousands of areahomeowners and industry professionals

CUSTOMER CARE

needs creates loyal customers for life

Tammy RidgleyCONTACT

a live interaction with a brand, 25 others For every 1 person that has

COMMUNICATION

314-817-5624, RidgleyT@hbastl.comRenee Mincher Home

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Rd., St. Louis, MO 63141and Eastern Missouri

e Builders Association

314-994-7700

314-817-5618, MincherR@hbastl.comRobin Clark 314-817-5626, ClarkR@hbastl.com STLHomeShow.com

10104 Old Olive St. Rof St. Louis