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CONTENTS

S.No

1. Organization’s Profile 2. Product Profile of SBI 3. Project at a glance 4. Objectives 5. Research Methodology 6. Data Analysis & Interpretation 7. Findings & Conclusion 8. Limitations

10. Bibliography

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Introduction

After Internet Banking, Mobile Banking or M-Banking has become the buzz word in the industry. It's a fact that Internet Banking has given a boost and has shown a successful way to consider it as a good alternative procedure against physical branch banking. Now where ever you are, you can access your bank account and you can do lot more things like checking your account balance, transfer money to some other account, pay your utility bills online and so on, just by comfortably sitting at your home or office.

Mobile Banking has given the traditional banking a newer look "Anywhere Banking". Now you don't need a PC or a laptop with internet connectivity, just you need your cell phone with you. Considering the Asian economy countries like China, India and Korea have seen the mobile boom in last one decade.

The Internet Banking and Mobile banking are one of the very new concepts in the field Banking, these are far better than the traditional concept of banking where one had to wait several hours standing making queue inside the bank premises. This is another step in anywhere banking service provided by the banks.

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Organizations’ profile

State Bank of India is one of the very prominent banking service providers in India, which could even be ranked number one in the customer satisfaction. The bank was introduced by the name of Imperial Bank of India in 1921 by associating three imperial banks, including bank of Bengal, bank of Bombay (Mumbai these days), bank of madras(Chennai these days). And finally in 1955 the name had been changed to the State bank of India, The bank is having one of the proficient names in the field of Indian banking system; the bank is the very prominent service provider in India and abroad with its 8 subsidiaries and 23,300 branches along with around 100000 ATM machines, this is so called the widest and largest banking network all over India.

The State bank of India is having the very big brand name within the country it is the main bank of India. The State Bank of India is one of the very pre established bank in India and is the only bank in India which is having collision with the Western union money transfer, which is having the responsibility of cash transfer worldwide in between several. State bank of India is the pioneer of Mobile Banking in India; this is the first bank to launch several other services like Internet banking and even ATM cards which could be popularly known by the name of “plastic Money”. The few main services of the State Bank of India are listed are Core Banking, Internet Banking, International Money Transfer, International ATM cum Debit Card, SBI Yatra Card, Mobile Banking.

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Objectives

The objectives of my research report are:-

1) To know about brand awareness Of Mobile Banking and customer’s attitude or perception a towards it.

2) To compare between mobile banking and counter banking of SBI at Thane.

3) To compare the viewpoint of different respondents depending on their occupation about the mobile banking Facility of SBI at Thane.

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Literature Review

1.

Mobile Banking addresses this fundamental limitation of Internet Banking, as it reduces the customer requirement to just a mobile phone. Mobile usage has seen an explosive growth in most of the Asian economies like India, China and Korea. The main reason that Mobile Banking scores over Internet Banking is that it enables 'Anywhere Anytime Banking'. According to Cellular Operators Association of India (COAI), the mobile subscribers' base in India hit 40.6 Million in August 2004, and it will be almost 80 Million in 2008, i.e., nearly double. We all expect 2009 set to be a big year for Mobile Banking. After a slow start at the turn of the millennium, it would seem this time around, that the devices, the networks, and the users have finally started using "Mobile Banking". The majority of the Indian banks, whether nationalized bank or privatized, are already involved in offering mobile services to their customers. Several banks have even tied-up with mobile phone operators and service providers to carry out transactions on mobile phones.

Dr. Sudha Singh, 2008

( Associate Professor, PG Department of Computer Science and Engineering, BCET, Durgapur.)

2.

The advent of the Internet has revolutionized the way the financial services industry conducts business, empowering organizations with new business models and new ways to offer 24 hour accessibility to their customers.

The ability to offer financial transactions online has also created new players in the financial services industry, such as online banks, online brokers and wealth managers who offer personalized services, although such players still account for a tiny percentage of the industry.

Over the last few years, the mobile and wireless market has been one of the fastest growing markets in the world and it is still growing at a rapid pace.

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According to a study by financial consultancy Celent, 35% of online banking households will be using mobile banking by 2010, up from less than 1% today. Upwards of 70% of bank center call volume is projected to come from mobile phones. Mobile banking will eventually allow users to make payments at the physical point of sale. "Mobile contact less payments” will make up 10% of the contact less market by 2010. Many believe that mobile users have just started to fully utilize the data capabilities in their mobile phones. In Asian countries like India, China, Bangladesh, Indonesia and Philippines, where mobile infrastructure is comparatively better than the fixed-line infrastructure, and in European countries, where mobile phone penetration is very high (at least 80% of consumers use a mobile phone), mobile banking is likely to appeal even more.

This opens up huge markets for financial institutions interested in offering value added services. With mobile technology, banks can offer a wide range of services to their customers such as doing funds transfer while traveling, receiving online updates of stock price or even performing stock trading while being stuck in traffic. According to the German mobile operator Mobilcom, mobile banking will be the "killer application" for the next generation of mobile technology.

Mobile devices, especially smart phones, are the most promising way to reach the masses and to create “stickiness” among current customers, due to their ability to provide services anytime, anywhere, high rate of penetration and potential to grow.

In the last 4 years, banks across the globe have invested billions of dollars to build sophisticated internet banking capabilities.

As the trend is shifting to mobile banking, there is a challenge for CIOs and CTOs of these banks to decide on how to leverage their investment in internet banking and offer mobile banking, in the shortest possible time.

The proliferation of the 3G (third generation of wireless) and widespread implementation expected for 2007–2011 will generate the development of more sophisticated services such as multimedia and links to m-commerce services.

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Research Methodology

The Research Methodology in the context of the topic includes the partial study of the Account holders of SBI in Thane Branch (J.K.Gram Branch); it will also include various professionals who are having their mobile banking accounts.

Methods of Data collection:

The analysis tools would be of both types which include

1. Primary data.

a) Questionnaire.

2. Secondary Data.a) Newspaper & Magazines, Booksb) Internet & Journals.

Sample Area & Size:

The sample area of the study will be restricted to the only and the sample size would be of 35 respondents.

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Research Outcome

1. 90% citizens are having a bank account while the rest didn’t.2. 45% citizens are associated with State Bank of India and its

subsidiaries for their banking requirements.3. Only 40% people of the total population of Rewa city is aware of

Mobile Banking.4. 60% of the Mobile Banking aware people are known to SBI’s

Mobile Banking facility.5. From people who are aware of Mobile banking only 45% are using

it for their banking needs. 6. The 50% of banking users are still relying on counter banking, 25%

of them are relying on internet banking and only 20% of people are relying on Mobile banking.

7. 60% of people are agreed that mobile banking is helpful for their profession in Thane city.

8. 80% people are satisfied with the service which they are getting in SBI Mobile Banking.

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Conclusion

While analyzing the various aspects of the Mobile Banking of SBI it could be concluded that the Mobile Banking is getting a greater amount of success which is unique in its kind. Still some of the fields are yet to be improved and rethink due to which the organization could improve the performance of its services in Rewa city, its utmost impossible for a pure service based organization like banks to launch a service on a very greater aspect and The State Bank of India has proved this wrong by its own performance.

Particularly talking about the Mobile banking in is one of the major preference of youngsters they are having almost craze about a facility through which bank could be managed and accessed through mobile phones only, it has also been the preference of those professionals who have to travel a lot for their job and can’t manage the banking from counter and through internet. This is worth for the importance given to it in the Thane City.

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Limitation

1. The certain no of people had been contacted for data collection so it cannot be treated for the whole population.

2. The respondents can be biased.3. Time was the major constraint.4. To gather the data from the various sources is difficult task.5. Respondent may not take interest in the study.

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Bibliography

1. Kotler. PhilipMarketing Management,2003 revised editionKothari, C.R.Research Methodology,2007

2. www.sbi.org

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QUESTIONNAIRE

Name…………………………………………………

E mail ……………………………………….

Age ……………………………………………………..

Profession……………………………………………….

1. What is your current Income level?a) Below 1 Lakh [ ] c) 3 Lakh to 5 Lakh [ ]b) 1 lakh to 3 lakh [ ] d) Above 5 Lakh [ ]

2. Do you have a Bank Account?a) Yes [ ] b) No. [ ]

3. In which Bank do you have Account?a) SBI & Subsidiaries [ ] c) OBC [ ]b) UBI & subsidiaries [ ] d) Others [ ]

4. Are you aware of Mobile Banking?a) Yes [ ] b) No [ ]

5. Are you aware of Mobile Banking of SBI?Yes [ ] b) No [ ]

6. Do you have SBI Mobile Banking facility activated?a) Yes [ ] b) No [ ]

7. Which kind of banking do you prefer at current time?a) Counter Banking [ ] c) Mobile Banking [ ]b) Internet Banking [ ]

8. Would Mobile Banking is Helpful in your profession?a) Yes [ ] c) Can’t say [ ]b) No [ ]

9. Are you satisfied with Mobile Banking Facility of SBI?

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a) Yes [ ] c) Can’t say [ ]b) No [ ]

10. What do you think could be the future of Indian Banking?a) Counter Banking [ ] c) Mobile Banking [ ]b) Internet Banking [ ]