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SUSTAINABLE BRANDS
ADVISORY BOARD UPDATE
Board Call 2/7/2013
• Welcome, Identify Call Participants
• Provide Update on Current Progress
• Review Action Items from December Board
Meeting
• Discuss Next Steps – Request Input
Agenda
CURRENT
PROGRESS
Strong Early Signs
Early Registration for June up 75% ytd over 2012
Website launched at www.sb13.co
Program beginning to take shape. Overview at www.sb13.co/program
Share speaker/program ideas at: www.sb13.co/speakers/proposal
Special Events including Film Screenings (Trashed, Chasing Ice, Naked Brands, I AM) under development
Ramping up Innovation Open and Expo to showcase plethora of innovation, from Mango Materials to Fitbit to Filabot – pointers welcome!
ONGOING
BUSINESS
December Board Meeting Follow up
Governance Committee
Key Areas of Discussion…
How should the Advisory Board be assembled
going forward?
What should the role of the Advisory Board be?
How shall the Advisory Board operate going
forward – member term, operating committees,
meetings/reporting, etc.
Current Committee Members…
Chair Pro Tem:
Cindy Drucker, Weber Shandwick
Ed Rogers, UPS
Christian Barcan, BASF
Simon Mainwaring, We First
Thomas Odenwald, SAP
Jonathan Yohannan, Cone
Mark Brodeur, Nestle Purina
Heather Tansey, 3M
Rahul Raj, Walmart.com
KoAnn and SB Staff
Report From Committee Chair…
Parameters:
oThree categories: Regular, Life and ExOfficio
o Three year terms – no more than two consecutive terms; can serve
again after one-year hiatus
o Rotate 10 regular members every year
Structure:
o Executive Committee – SB CEO, Chair, Co-Chair or Vice-Chair and
one Life member; serve two year terms
o 6 Standing Committees – Governance, Communications, Events,
Business Development, International, and Member Relations
Report From Committee Chair…
Responsibilities:
o Attend at least 2 of the 3 Advisory Board meetings per year (one
allowed via teleconference)
o Serve on at least one Committee
o Support SB’s business and mission through internal and external
engagement
Transparency/Assessment:
o Summaries and progress reports will be shared by SB CEO to full
membership
o Self-assessment will occur on annual basis and findings
incorporated into ongoing governance
Quality Assurance Committee
Key area of Discussion…
How can we assure consistently world class
content?
Current Committee Members…
Chair Pro-Tem:
Suzanne Shelton, Shelton Group
Annie Longsworth, Saatchi S
Kate Heiny, Target
Gil Friend, Natural Logic
John Creson, Addis Creson
Pam Van Orden, Enlightened Brand
Marianne Condrup and Dimitar Vlahov, SB Staff
Report from Committee …
Speaker policies being clarified
Speaker process and experience being improved – move to On Demand web-based information and instructions
Committee to serve as adjudicator for proposals which introduce conflict of interest – process under discussion
Consequences of non-compliance disclosed, communicated to all speaker prospects
Committee to enforce consequences
“Co-Create” Committee
Key area of discussion…
How can we put systems and structures in
place to ensure our ability to move forward as
a community of action
Current Committee Members…
Chair Pro-Tem:
Karen Yacos, Green Mt Coffee Roasters
Jonathan Yohannan, Cone Communications
Jeff Mendelsohn, New Leaf Paper
Paul Herman, HIP Investor
Gil Friend, Natural Logic
Sandy Skees, Communications4Good
Valerie Miller, SB
Multiple Related Discussions…
Two day SB business strategy meeting held this
week touched on this. Attending members:
Mark Brodeur, Nestle Purina
Kate Heiny, Target
Daniel Krohn, Becker Underwood
Jeff Mendelsohn, New Leaf Paper
Thomas Odenwald, SAP
Derek Young, Carlson Restaurants
Further Design Meeting February 13…
Confirmed attendees include:
Karen Yacos, Green Mt Coffee Roasters
Jeff Mendelsohn, New Leaf Paper
Gil Friend, Natural Logic
Paul Herman, HIP Investor
Ellen Weinreb (guest)
Stephen Linaweaver (guest)
Ted Howse (guest)
Rewarding Leadership
SB to Support EthicMark Awards …
Acknowledging board feedback that awards are
not at the top of list of prioritized activities, we
have decided to support the development of the
EthicMark award in hopes of creating some
focused attention for/recognition of quality
communications efforts.
Open to input/feedback on this from interested
board members.
Expanding the Community
SB International Update
SB Rio/Istanbul gaining momentum
Websites up, registration open shortly
Discounts available to board
members/member companies
NEXT STEPS
Open Dialogue…
Questions, Ideas or Concerns? Bring them up
now!
Get Involved…
All committees open to participation from all board
members
Get your juices flowing – send your ideas up to the team
now
Make your plans to attend
Book your hotel here: www.sbshare.co/sb13hotel
Begin to spread the word
Tweets etc at www.sb13.co/share
• Alternative 1:
Wednesday March 6th – 12pm PST (3pm EST)
• Alternative 2:
Thursday March 7th – 11am PST (2pm EST)
Calendar Invites to follow
Next Call