Steve Brown Marketing, Communications and Brand expert 07886 929714 stevebrown72@me.com I lead teams to develop and implement brand marketing strategies and creative direction for some of the world’s best-known consumer and retail brands. I love getting under the skin of an organisation to identify the uniqueness of its business and connect this to the needs of its customers. It's a process based on research, insight, building effective relationships and just a little intuition. I'm innovative and creative, but I’m also realistic; and everything I do is focused on delivering commercial success. What can I do for your business? Evidence

Brand strategy

Customer insight and experience mapping

Integrated marketing planning

Ideas generation and innovation

Creative development

Content marketing

Product development and launch

Operational marketing

Measurement and kpi setting

Commercialisation of ideas

Budget management Skills and experience ATL / BTL / TTL - TV, radio & film - Ambient & print - PR & Comms - Events & experiential - Online & Social Media buying & planning Competencies Team leadership - Influencing skills - Agency management - Reporting to board - International marketing Sectors FMCG – Retail – Fashion – Leisure – Education - Membership – Financial Services - Mobile & broadband Highlights Unlocking the insight that families want edutainment to completely rebrand the Sealife attractions across the global, resulting in an engaging visit, increasing numbers of guests, a better yield and improved satisfaction. Global brand repositioning work achieved a 5700% ROI, £4m in incremental revenue, added 250,000 more visitors and 95% rated excellent in satisfaction surveys

Rebuilding the image of Swatch as an independent alternative to the high street fashion brands by targeting young fashion conscious to buy through a range of experiential and PR activities (including media). Seize the second brand experiential campaign grew CRM database by 300,000

Building CRM, ecommerce, social media and online platforms for Swatch, Sealife and CIMA that support the brand development aims and in each case quickly became the default route to the brands for our customers. Increased online sales by 25% to become second biggest Swatch retail store in the UK.

Bringing clarity to a complex offer for CIMA, resulting in higher brand awareness, engagement and action for students, members, employers and partners. Student recruitment campaign achieved record breaking increases– 97,000 new students in under 3 years

Creating hype at the MTV awards in Belfast through Social Media, partner activities and in store promotions. Number one trend on twitter in Belfast Social media impact, 5,000 people at the store on the night of the awards

and a 500% ROI on marketing spend

Steve Brown Marketing, Communications and Brand expert Education

BA (Hons): Politics and Government - Upper Second class University of Kent Career

CIMA - Head of Marketing (Global Brand Manager in 2012, promoted in 2013 and remain in post)

Making management accounting count

Head up global brand, events and creative team of 10

Report to board

Developed and implement multi-brand and product strategy globally to achieve organisational goals of increased

awareness, engagement and impact

Created and implemented highly successful framework for Customer Brand Experience

Established new brand purpose, identity, visual systems, guidelines, messaging and tone of voice

Accountable for the engagement of colleagues and other stakeholders for brand understanding and usage

Responsible for differentiation strategy, working across functions and globally to communicate CIMA’s USP

Direct team for brand creative and comms development on major global multi-channel campaigns

Develop and deploy online and digital channel activity to drive awareness and engagement for prospects

Own CIMA’s global brand advocacy events programme

Lead marketing planning and budgeting process

Work with research teams, finance and agencies to develop and track brand marketing KPIs and measures

Responsible for filming of brand, content and product campaigns (https://vimeo.com/111226909)

Own global creative, content and commercial agency relationships, responsible for creative process

Work closely with commercial director to seek out and maximise revenue opportunities that benefit members

Undertake member campaigning and vote activity

Report performance to the board and regularly make high level strategic recommendations

Working with Obama’s campaign advisors to identify key online channels and messages for our audience

Student recruitment campaign achieved record breaking increases– 97,000 new students in under 3 years

Brought clarity to a confused brand hierarchy, purpose, position and product mix

Championing a brand-lead customer focused and commercial organisation from the inside out

MTV European Music Awards - Client Project Director (6 month project in 2011)

Creating noise at the MTV European Music Awards

International project role to deliver the MTV awards in Belfast

Leading a team of 8 direct reports, working closely with global teams (in UK and Switzerland)

Working with key sponsor and agencies to deliver digital, experiential, retail, PR and advertising campaigns in the

lead up to and through the event

From no brand awareness to the number one trend on twitter in Belfast Social media impact, 5,000 people at the

store on the night of the awards and a 500% ROI on marketing spend

Unilever - Brand Manager for Cornetto, Solero and kids Ice-cream (6 month project in 2011)

Ensuring mums and kids still want just one more Cornetto

Marketing plan development and deployment. Leading a team of 3 direct reports, managing agency relationships

as well as working with sales, retail and category teams to build full mix campaign. Included TV, radio, print, PR,

social media and in-store and trade promotional activity. £5m budget Reviewing and reporting on performance to

keep Cornetto ahead of its competitors

Returned Cornetto to number one in category for in home consumption

Worked with digital agency to develop youth awareness campaign in-store and across social media

Successful launch of revolutionary new ice cream technology into UK market

Steve Brown Marketing, Communications and Brand expert Merlin Entertainments - Global Brand Manager for Sealife (2008 – 2011)

Transforming a race to the sharks for nerds into an immersive day out for families

Head of brand development and deployment globally

Managed a team of 5 direct and 40 indirect reports across 35 countries

Repositioned the brand and rolled out new brand architecture, identity and guidelines globally,

Created brand film

Responsible for global brand marketing campaigns to drive visitor numbers, satisfaction and loyalty

£10m budget responsibility at local, national and global levels

Complete rebuild of Sealife website to simplify the user journey and drive online booking

Successful launch of first CRM digital marketing activity, regularly communicating offers and information to target

audience and driving to purchase online tickets

Implemented full mix, multi-channel campaign activity in 9 countries across 35 attractions

Produced TV adverts and media spot buying

Owned conservation partner and fundraising relationships

Created schools and trade marketing campaigns

Managed NPD and new attraction launches

Research and customer satisfaction champion

Online activity resulted in growth of the channel for Sealife by £3.5m

Global brand repositioning work achieved a 5700% ROI, £4m in incremental revenue, added 250,000 more visitors

and 95% rated excellent in satisfaction surveys

Petition of 200,000 names to the EU, successfully preventing the resumption of international whaling

Swatch Group UK - Head of Marketing of Swatch brand (2006 - 2008)

Leading the charge back to the fashion agenda

Managed a team of 3 direct and 10 indirect reports

Report performance to senior management teams in the UK and in Switzerland

Created brand strategy to re-established Swatch as a credible fashion brand in the UK

Developed and deployed marketing activity to increase awareness and sales

Owned £3m marketing budget

Built CRM database and digital marketing strategy to promote collections and drive online purchase

Developed and deployed integrated marketing campaigns including TV and print, PR, online and experiential

Managed PR agency to deliver exposure to seasonal collections

Successful promotion of Swatch’s extreme sport activity across the retail estate and through PR coverage

Responsible for new store openings in the UK

Created B2B campaigns to support sales team

Increased online sales by 25% to become second biggest Swatch retail store in the UK.

Successful collection launches for watches, jewellery and kids in retail, online and in the trade

Seize the second brand experiential campaign grew CRM database by 300,000

PR campaign with Bond villain Jaws generated £1.5m AVE from a £15k investment

Post Office - National Campaign Manager (2003 – 2006)

Harnessing the value of the branch network to promote its product offer

Responsible for the delivery of all product and marketing campaigns in the branch network

Developed and deployed in-store marketing campaigns and national launch events

Wrote sales training materials and key marketing messages for branch staff Produced

Product launch films and delivered sales training across the network

Developed trade marketing campaigns for independent retailers

Launched major product marketing campaigns across 14000 branches

Rolled out training programmes to over 250,000 staff