SB 1.17 and 1.18

Rhetorical Appeals

• Take out the notes from the Rhetorical Appeals Videos that you viewed and let’s review!

What appeal is used here? How do you know?

This advertisement is an ethical appeal because it encourages the audience to wear their seat belt which is the moral or ethical thing to do.

How about this one?

Ethos again!Why?

Next…

This ad uses Pathos or emotion to convince the audience not to eat chicken. The chicks are cute and fluffy which makes the audience emotionally fond of them and less interested in eating them.

And lastly…let’s look at Part 1 on page 69 for this

ad.

This ad appeals to the audience’s logical reasoning. If this company’s orange juice is the only juice that will reduce cholesterol, it makes sense that the consumer would want to buy the juice that will make them healthiest.

Take a look

• With your group, go to one ad hanging around the room and answer questions 1-9 on page 69 in your SpringBoard book.

• When done: – SB page 71. Read the various advertising

techniques and work with your group to remember an example for each.

• Skip page 72

Go for a walk!

• Rotate to the right and look at this ad. • Does it use logos, ethos, or pathos? Note the

ad in the correct box on page 74. • Let’s keep rotating!• Stay at the last ad in your rotation and with

your group answer questions on page 75 and complete the box on page 76.