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8/3/2019 Sayed Sugar Cane Word
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Product Development
Kool ± Cane«..The taste of India
Natural Sugarcane juice
Product Attributes:Ô Rich in organic saltÔ Hygienically extractedÔ No artificial sweetener Ô Rich in carbohydrates, vitamins, and roughageÔ Low calorie juice with medicinal propertiesÔ Low glyce6mic indexÔ Contains 15% natural sugar
Benefits of the Product:Ô Natural thirst quencher Ô Instant rejuvenationÔ Innocuous to health:3333Cures jaundice
Cures eye disorder Prevents cold and fluPrevents cancer
Wash sugarcaneScrap outer skin with knife manuallyCrashing of the CanesFlocculationWater Flocculating ProductsFiltration
Filtration
Stabilization of pt
Evaporation
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Sterilizations
Added potassium Metabisulphite (K2S2O5) at 60° C
Pre sterilized bottlingCork at 80°C
Added Sodium Benzoic as preservative
Storage at room temperature
Competitor
The competitor are the producer of ÔAerated drinksÔ Branded and unbranded fruit juicesÔ Fruit based milk drinksÔNatural mineral water ÔFruit shakesÔBranded and unbranded coconut water
segmentation
Geographic SegmentationÔ Rural areasÔ urban areasÔ Density populated regionalÔ Regional with prominently hot and arid climates
Demographic SegmentationÔ Individuals with age 3 years and aboveÔ Individuals across all income groupsÔ Working & Non-working individualsÔ Stude4ntÔ Institutions & OfficeÔ Restaurant &HotelÔ Retail Shop
Psychographic SegmentationÔ Health conscious consumersÔ Consumers having inclination fevers nature and natural productsÔ quality conscious consumers
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Ô Consumers having diverse tasks and seek variety
Price3Each unit (250 ml pack) would cost the customer
between Rs 8 to Rs 10 depending on the flavor chosenand the local taxes of the correspondence states.
3price will be clearly presented on the package.Place3Use of attractive POS displays at all the retail outlets.
3Ensure availability to keep up with the brand promiseOf quality secure.
Promotion3 Constantly in line with the USP (Unique SellingPromotion) of quality, hygiene and health.
3 Advertisement in television and radio wouldalso convey the brand promise by highlightingthe USP.
3 Sponsorship of TV and Radio telecast to aid in brand building and allotting top of mind roll.
3 Use of trade promotion to an extent.
Opportunity Analysis
3Healthy Organic and natural drinks oriented globaland local culture
3 Limited option in locally produced in real fruit juices
3High export potential
3With good harvest planning, which is around 50% of thetotal production, could be turned into potential businessopportunity
3Reduction in excise and import duties on food processing machinery
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Threats
3 Unavailability of adequate industries
strategic statistics3 Single products company3 High processing & packaging costs3 Background integration costs is high3 Threats from other fruit juice exportingcountries3 Price sensitivity and low consciousness towards quality amongst customer 3 Wide availability of substandardsubstitutes3 Heavy advertisement from existing giant
players3 High cost to meet international qualitystandard
Fruit juice ± Production Process Flow
3 Boiling of fruit pulp3 Pulp storage in tank 3 Sugar hopper 3 Pulp & ingredient emerging3 Syrup storage in tank 3 Juice preparation3 Juice storage in tank 3 Filtering and Packaging3 Cooling and Storage
The End