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Product Development Kool ± Cane «..The taste of India  Natural Sugarcane juice Product Attributes: Ô Rich in organic salt Ô Hygienically extracted Ô No artificial sweetener Ô Rich in carbohydrates, vitamins, and roughage Ô Low calorie juice with medicinal properties Ô Low glyce6mic index Ô Contains 15% natural sugar Benefits of the Product: Ô Natural thirst quencher Ô Instant rejuvenation Ô Innocuous to health: 3 3 3 3 Cures jaundice Cures eye disorder Prevents cold and flu Prevents cancer Wash sugarcane Scrap outer skin with knife manually Crashing of the Canes Flocculation Water Flocculating Products Filtration Filtration Stabilization of pt Evaporation

Sayed Sugar Cane Word

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Product Development

Kool ± Cane«..The taste of India

 Natural Sugarcane juice

Product Attributes:Ô Rich in organic saltÔ Hygienically extractedÔ No artificial sweetener Ô Rich in carbohydrates, vitamins, and roughageÔ Low calorie juice with medicinal propertiesÔ Low glyce6mic indexÔ Contains 15% natural sugar 

Benefits of the Product:Ô Natural thirst quencher Ô Instant rejuvenationÔ Innocuous to health:3333Cures jaundice

Cures eye disorder Prevents cold and fluPrevents cancer 

Wash sugarcaneScrap outer skin with knife manuallyCrashing of the CanesFlocculationWater Flocculating ProductsFiltration

Filtration

Stabilization of pt

Evaporation

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Sterilizations

Added potassium Metabisulphite (K2S2O5) at 60° C

Pre sterilized bottlingCork at 80°C

Added Sodium Benzoic as preservative

Storage at room temperature

Competitor 

The competitor are the producer of ÔAerated drinksÔ Branded and unbranded fruit juicesÔ Fruit based milk drinksÔNatural mineral water ÔFruit shakesÔBranded and unbranded coconut water 

segmentation

Geographic SegmentationÔ Rural areasÔ urban areasÔ Density populated regionalÔ Regional with prominently hot and arid climates

Demographic SegmentationÔ Individuals with age 3 years and aboveÔ Individuals across all income groupsÔ Working & Non-working individualsÔ Stude4ntÔ Institutions & OfficeÔ Restaurant &HotelÔ Retail Shop

Psychographic SegmentationÔ Health conscious consumersÔ Consumers having inclination fevers nature and natural productsÔ quality conscious consumers

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Ô Consumers having diverse tasks and seek variety

Price3Each unit (250 ml pack) would cost the customer 

  between Rs 8 to Rs 10 depending on the flavor chosenand the local taxes of the correspondence states.

3price will be clearly presented on the package.Place3Use of attractive POS displays at all the retail outlets.

3Ensure availability to keep up with the brand promiseOf quality secure.

Promotion3 Constantly in line with the USP (Unique SellingPromotion) of quality, hygiene and health.

3 Advertisement in television and radio wouldalso convey the brand promise by highlightingthe USP.

3 Sponsorship of TV and Radio telecast to aid in brand building and allotting top of mind roll.

3 Use of trade promotion to an extent.

Opportunity Analysis

3Healthy Organic and natural drinks oriented globaland local culture

3 Limited option in locally produced in real fruit juices

3High export potential

3With good harvest planning, which is around 50% of thetotal production, could be turned into potential businessopportunity

3Reduction in excise and import duties on food  processing machinery

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Threats

3 Unavailability of adequate industries

strategic statistics3 Single products company3 High processing & packaging costs3 Background integration costs is high3 Threats from other fruit juice exportingcountries3 Price sensitivity and low consciousness towards quality amongst customer 3 Wide availability of substandardsubstitutes3 Heavy advertisement from existing giant

 players3 High cost to meet international qualitystandard

Fruit juice ± Production Process Flow

3 Boiling of fruit pulp3 Pulp storage in tank 3 Sugar hopper 3 Pulp & ingredient emerging3 Syrup storage in tank 3 Juice preparation3 Juice storage in tank 3 Filtering and Packaging3 Cooling and Storage

The End