SAY “HELLO” TO NEARLY ONE MILLION CUSTOMERS · 2015-2016 MARKETING OPTIONS FOR PARTICIPANTS ... LISTING ON WEBSITE “CONTRACTOR SEARCH” PAGE Choose to have your company listed

SAY “HELLO” TO NEARLY ONE MILLION CUSTOMERS

WASHINGTON GAS RESIDENTIAL CAMPAIGN MEDIA KIT

PROVIDE CUSTOMERS WITH THE INFORMATION THEY NEED,

BACKED BY THE CREDIBILITY THE WASHINGTON GAS NAME DELIVERS.

With nearly 1,000,000 residential customers, the Washington Gas

Residential Campaign is a premier media outlet for companies to promote

their natural gas products and services.

We have a wide range of marketing opportunities for manufacturers,

distributors, contractors, retailers, and installation professionals. Product

and service categories include:

• Furnaces • Fireplaces • Patio Heaters

• Ranges & Cooktops • Boilers • Standby Generators

• Pool & Spa Heaters • Clothes Dryers • Water Heaters

• Barbecue Grills • Outdoor Lighting • Conversions

GREATER ACCESS TO BUYERS.

The 2015-2016 Washington Gas Residential Campaign offers customers all

the information they need, backed by the credibility the Washington Gas

name delivers.

• Reach nearly 1,000,000 customers in the Washington, D.C., area year-

round.

• Take advantage of an extensive media mix to get the message out:

° Bill Inserts

° Buyer’s Guide

° Search Engine Advertising

° Direct Mail

° Email Campaign

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2015-2016 MARKETING OPTIONS FOR PARTICIPANTS

The 2015-2016 Residential Marketing Campaign includes a variety of new marketing opportunities for participants that will help to promote the goods and services offered through your business. These marketing options offer high quality creative materials, backed by the Washington Gas name.

PRODUCT GUIDEThe Natural Gas Product Guide has been a marketing staple since the program’s inception. Year after year the comprehensive guide has proven invaluable as an information source for consumers and a powerful marketing tool for program participants. Manufacturers, distributors, contractors, retailers, and installation professionals can opt for display ad(s) and listing(s) within the various sections that are applicable to their business.

CO-BRANDED DIRECT MAIL POSTCARD (MANUFACTURERS)A new direct mail advertising option is available for manufacturers participating in the 2015-2016 program. If chosen, a 6” X 9”, 4-color co-branded postcard will be created and mailed to a pre-selected quantity of Washington Gas customers within zip codes chosen by the manufacturer.

EMAILParticipants will have the option of having their logo and contact information featured in a natural gas product email sent by Washington Gas to a pre-selected number of customers. Participants benefit from additional exposure to Washington Gas customers. Product email categories are: furnaces, water heaters, fireplaces and generators.

LISTING ON WEBSITE “CONTRACTOR SEARCH” PAGEChoose to have your company listed on the “Contractor Search” page of the Washington Gas Living website. The page reaches a targeted and engaged audience, ready to take the first step in the conversion process—finding a contractor.

BILL INSERTSWashington Gas will make space available for a limited number of participants to include their logo and contact information on product bill inserts sent to their customer base throughout the year. Bill insert categories include: furnaces, water heaters, fireplaces and generators.

ENERGY OF THE CITY MAGAZINEParticipants can opt to be included in the “Resource Listings.” The magazine is published annually and available in both print and web versions. It is distributed to 25 Metro Stations, 14 Whole Foods Markets, and a variety of consumer and business tradeshows throughout the Washington metropolitan area.

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Natural Gas Answers for a Comfortable Energy Efficient Home

Natural Gas Products Guide

NATURAL GAS HOME

ELECTRIC HOME

OIL HOME

ANNUAL HOME ENERGY COSTS:1

NATURAL GAS IS THE CLEAR CHOICE.

$917

$1,640

$2,327

TM

N A T U R A L G A S E C O - F R I E N D L Y D E S I G N A N D L I F E S T Y L E M A G A Z I N E • 2 0 1 5

RECEIVE A FREE

GIFT CARD! see pg 64

INTERIORSECO

Tips on Buying an Energy-Efficient Home 20

Create a Green Kitchen 34

Add an Organic Garden 42

2015-2016 WASHINGTON GAS RESIDENTIAL CAMPAIGN ADVERTISING ORDER FORM

Company Name: Contact Name:

Address:

Phone: Website:

Email #1: Email #2:

For multiple locations, please provide separate sheet with street and email addresses.

ADVERTISING Product / Service Categories Offered

Heating Water Heating Fireplace* Outdoor Products* Cooking/Drying* Generator

* Must have showroom for fireplace, cooking/drying and outdoor categories

BUYERS GUIDE LISTING AD OPTIONS• Basic Company Listing (company name, address [for showroom dealers only], $500 each per category

website and phone number)

Check category(ies) where you wish your ad(s) to appear:

q Heating q Water Heating q Generator q Fireplace q Outdoor q Cooking q Drying

• Enhanced Company Listing (prominently positioned company logo, address $1,000 each per category

[for showroom dealers only], website, and phone number.)



BUYERS GUIDE DISPLAY AD OPTIONS• Full Page Print Ad $2,000 each per category



• Two Page Spread Print Ad $3,000 each per category



ENERGY OF THE CITY MAGAZINE RESOURCE LISTING OPTIONS• Basic Company Listing: company name, website and phone number $250 each per category


q Heating q Water Heating q Generator q Fireplace q Outdoor

• Enhanced Company Listing (prominently positioned company logo, address $500 each per category

[for showroom dealers only], website, and phone number.)



“CONTRACTOR SEARCH” WEBSITE LISTING OPTIONS• Basic Company Listing: company name, website and phone number $1,000 each per category


q Heating q Water Heating q Generator q Fireplace q Outdoor

• Enhanced Company Listing: Company logo, website and phone number $2,000 each per category

website, and phone number.)



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DIRECT MAIL POSTCARD (MANUFACTURERS)A 6” X 9”, 4-color postcard created specifically for the manufacturer’s product(s) and mailed to a pre-selected quantity of

Washington Gas customers within zip codes chosen by the manufacturer.

SELECT POSTCARD QUANTITY COST

q 1,000 $2,000

q 5,000 $4,000

q 10,000 $6,250

q 25,000 $12,500

q 50,000 $23,000

List your preferred zip code(s):

To avoid two manufacturers within the same product category sending the postcards to the same zip codes, all zip codes

are available on a first come, first served basis.

EMAILParticipants logo and contact information featured in a natural gas product email sent by Washington Gas to a pre-selected

number of customers. Product email categories are: furnaces, water heaters, fireplaces and generators.

SELECT EMAIL QUANTITY COST

q 1,000 —5,000 $3,000

q 5,001—10,000 $3,250

q 10,001—25,000 $3,500

q 25,001—50,000 $4,000

BILL INSERTSWashington Gas will make space available for up to six participants to include their logo and contact information on product

bill inserts sent to their customer base throughout the year. Bill insert categories include: furnaces, water heaters, fireplaces

and generators.

Check bill insert where you wish your information to appear: $500 per bill insert

q Heating q Water Heating q Fireplace q Generator

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PACKAGE PRICING

DEALER/CONTRACTOR PACKAGE A $7,000 per category

Circle main category(ies) and check all others that apply

q Heating q Water Heating q Generator q Fireplace q Cooking q Drying q Grills q Outdoor Lighting

q Pool/Spa Heaters q Outdoor Fireplaces/Firetables q Patio Heaters

DEALER/CONTRACTOR PACKAGE B $5,000 per category

Circle main category(ies) and check all others that apply



CONVERSION CONTRACTORS $1,500

Check all that apply



- Two page ad in one Buyer’s Guide category

- Enhanced company listing in one Buyer’s Guide category

- Basic company listing in all applicable Buyer’s Guide

categories

- Basic listing on Contractor Search page on website

- Enhanced listing as advertiser on one Washington Gas

bill insert (heating, water heating, fireplace, generator)

- Enhanced listing in the Energy of the City Magazine

- One page ad in one Buyer’s Guide category

- Enhanced company listing in one Buyer’s Guide category

- Basic company listing in all applicable Buyer’s Guide

categories


- Basic listing as Advertiser on one Washington Gas bill

insert (heating, water heating, fireplace, generator)

- Basic listing in the Energy of the City Magazine

- Basic company listing in all applicable Buyer’s Guide categories

- Participation in conversion promotions (contact Luella Miles at (703) 750-4476 for details)


- Basic listing in the Energy of the City Magazine

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MANUFACTURER’S PACKAGES

PACKAGE A $2,000 per category

PACKAGE B $4,000 per category

BILL INSERTS (TBD) $1,000 per insert

Proprietary Listing as “Featured Advertiser” on back panel (Month to be Determined)

Note: Limit 1 participant for bill insert in each category. check bill insert(s) where you wish your listing(s) appear:

q Heating q Water Heating q Fireplace q Generator

TOTAL COST FOR ADVERTISING _____________

- One page ad in one category in Buyer’s Guide

- Enhanced company listing in all applicable Buyer’s Guide categories

- Cross promotion opportunities TBD

- Two page spread ad in one category in Buyer’s Guide

- Enhanced company listing in all applicable Buyer’s Guide categories

- Enhanced Listing as Advertiser on one WG bill insert (heating, water heating, hearth products, generator)

- Cross promotion opportunities TBD

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2015-2016 WASHINGTON GAS RESIDENTIAL CAMPAIGNADVERTISER PARTICIPATION AGREEMENT

Please read the information in the 2015-2016 Washington Gas Residential Campaign media kit carefully

and, if in full agreement, sign & fax a completed Order Form and this Participation Agreement to Luella Miles

at (866) 498-2389 by August 14, 2015.

Failure to comply with the requirements set forth in the Media Kit and this Participation Agreement will result in

removal from the 2015-2016 Washington Gas Residential Campaign.

PARTICIPATION REQUIREMENTS: 1. Participation in the Residential Campaign does not constitute an endorsement by Washington Gas. Use of

terms such as “authorized,” “preferred,” “approved” or use of the Washington Gas logo in advertising is strictly

prohibited.

2. All toll-free numbers that Washington Gas purchases for the Residential Program are the sole property of

Washington Gas. These phone numbers will be used for marketing tracking purposes only.

3. Retailer and contractor participants must have a brick and mortar business with a proven track record in the sales,

installation and service of the products they are advertising.

4. Retailer and contractor participants must have a professional staff; provide for free “in-home” estimates; service

what they sell; maintain the appropriate licenses and insurance; and be responsible for obtaining all applicable

permits/inspections. Participants must also keep all license and insurance information (including subs) on file and

current at Washington Gas.

5. Print advertisements in the Products Guide must have a primary focus on program participants, but may have

a secondary focus on non-participants. Note: Washington Gas will not list any non-participants in their printed

material or website.

6. The focus of advertisements must be Natural Gas Home Products or services. A secondary emphasis may be

placed on certain companion appliances and services (i.e. electric AC, fireplace accessories, etc.).

7. Participants must respond to, and attempt to resolve all customer complaints promptly.

8. Submit Quarterly Sales Reports by designated due dates.

9. By August 14, 2015, submit completed Order Form and this Participation Agreement

10. August 21, 2015, submit all ad materials for the Products Guide and/or website.

NOTE: Washington Gas will not be responsible for advertisement modifications. If your previous ad requires

modifications or updates, a final revised ad will need to be submitted to Washington Gas based on current

Advertising Ad Specs & Web Requirements.

11. Payment must be made in full by October 1, 2015. Payment options will be considered upon request.

Please sign & fax a completed Order Form and this Participation Agreement to Luella Miles at (866) 498-2389 by August 14, 2015.

All advertising materials are due by August 21, 2015.

SIGNATURE

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ADVERTISING SPECIFICATIONSAll advertising materials are due by August 21, 2015

PRODUCT GUIDE ADVERTISINGWhat to send: All print ads must be submitted as a print-ready PDF file. The PDF must be 4-color (CMYK), have a minimum

resolution of 300 dpi and have all fonts embedded. We do not accept InDesign, Quark, Microsoft Publisher, Powerpoint or

Works files. Company logos for the enhanced listing should be supplied in a four-color, vector-based EPS format.

How to send: PDF files less than 5 megabytes can be emailed to [email protected]. Files should be “zipped” or

“stuffed” to maintain fileintegrity. You may submit your ads on CD or DVD (labeled with company name) to:

Washington Gas

Attn: Luella Miles

6801 Industrial Road

Springfield, VA 22151

2015-2016 NATURAL GAS PRODUCT GUIDE

Products Guide Trim Size is 5 X 5

Safety margin: keep live matter ¼ from head and foot trim, and ¼ from outer trim

Natural Gas Products Guide Ad Specs:

2-Page Spread Bleed: 2-Page Spread Non-Bleed:

10 ¼ X 5 ¼ 9 ¾ X 4 ¾

Full Page Bleed: Full Page Non-Bleed:

5 ¼ X 5 ¼ 4 ¾ X 4 ¾

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washingtongasliving.com

Documents

SAY “HELLO” TO NEARLY ONE MILLION CUSTOMERS · 2015-2016 MARKETING OPTIONS FOR PARTICIPANTS ... LISTING ON WEBSITE “CONTRACTOR SEARCH” PAGE Choose to have your company listed