Savvy nl Mar 04 - WordPress.com · the product’s label ... Mix with milled ﬂax seeds (450 mg Omega-3s) and soy protein, but not enough for a soy health claim. Unilever Bestfoods

Tropicana Pure Premium EssentialsCustomized nutrition to meet individual

needs is the purpose behind Pure PremiumEssentials, a new line of fortified orangejuices from Tropicana. The five new juicesaddress issues such as calorie control,heart health, acid reflux, and immunity. ◆ Light ‘n Healthy with one-third less sugar

(14 vs. 22 g) and calories (70 vs. 110) thanregular orange juice, contains a full day’ssupply of vitamin C (120% DV), and is anexcellent source of calcium (20% DV).Sweetened with Splenda (sucralose).

◆ Healthy Heart with six vitamins andminerals shown to reduce risk factors forcardiovascular disease--potassium(450 mg), vitamins B6 (20% DV), B12(20% DV), C (240% DV), E (100% DV), andfolate (15% DV).

◆ Immunity Defense, which contains theantioxidant vitamins C (140% DV) and E(100% DV) as well as selenium (20% DV),to promote a healthy immune systemand protect cells and tissues.

◆ Low Acid, which delivers less acid with-out compromising taste, for the more than25 million Americans who suffer fromheartburn on a daily basis.

◆ Healthy Kids with immunity supportingvitamins (A [20% DV] and C [120% DV]);calcium (20% DV) for strong bones; and a

specially formulated, kid-friendly taste.(See Healthy Kids Orange Juice, SUPER-MARKET SAVVY™, Sept/Oct 2002, p. 2).

Tropicana has not sacrificed taste withthese new fortified juices; even the Light ‘nHealthy is tasty. How do they lower the sugar?Tropicana says that they use a patent-pend-ing process to reduce sugar and calorieswithout compromising taste or nutrition.

Functional Beverages

The functional beverages sector is one of thefastest-growing food and drink categorieswith consumption across the United States,Japan, and 16 West European countriespassing the 12 billion quarts mark in 2002.Sports drinks held 62% of the US functionaldrinks market in 2002, but enriched bever-ages, such as vitamin-fortified juices, alsoare a significant portion held tightly by Tropi-cana and Coca-Cola’s Minute Maid. (SeeMinute Maid HeartWise Orange Juice withphytosterols in SUPERMARKET SAVVY™,Nov/Dec 2003, p. 1).

Our mission statement:Our mission is to provide health andculinary professionals with objective,

balanced, and science based informationon new food products, food issues,trends, and educational resources.

INSIDEPage 1-3, 6 New Food Reviews

Page 4, 7 Food Allergies

Page 5 Food Allergen Chart

Page 8 Food Allergen Resources

Insert Food Allergy Shopping Tips

Key to information boxes

Claims Health & nutrition claims onthe product’s label

$ Suggested or average retail price

☛ DistributionSM = SupermarketsH/N = Health/Natural Food StoresGS = Gourmet & Specialty StoresDC = Drug & Convenience StoresCS = Club & Super StoresND = Nationally distributedRD = Regionally distributedTM = Test MarketSD = Spotty distributionMO = Mail OrderIO = Internet OrderFS = Food Service

☎ Contact Company phone number

Internet Address

NA = Information not available at the time of publication

= Written offer for free product sample on insert.

= Coupon for free productsample enclosed.

= Editorial comments

January/February 2004

Your resource for food & nutrition news & educational tools!Supermarket SavvyNew Food Reviews

TROPICANA PURE PREMIUMESSENTIALS

Claims Heart healthy, reducedcalories & sugar, calcium,

low acid, antioxidants

$ $3.79 /64 oz

☛ Distribution SM, ND

www.tropicana.com

continued on page 2

Nutrition FactsServing Size: 8 fl oz (240 mL)Servings Per Container: 8Calories 70 Calories from Fat 0

% Daily Value

Total Fat 0g 0%Sodium 10mg 0%Potassium 450mg 13%Total Carb. 17g 6%

Sugars 14gProtein 1g

Vitamin C 120% • Calcium 20%Thaimin 10% • Folate 10%Vitamin E 10%

Light’n Healthy

Nutrition FactsServing Size: 8 fl oz (240 mL)Servings Per Container: 8Calories 110 Calories from Fat 0

% Daily Value

Total Fat 0g 0%Sodium 0mg 0%Potassium 450mg 13%Total Carb. 26g 9%

Sugars 22gProtein 2g

Vitamin C 240% • Calcium 2%Thaimin 10% • Folate 15%Vitamin E 100% • Vitamin B6 20%Vitamin B12 20%

Healthy Heart TM

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Hodgson Mill also makes a BrownieMix with milled flax seeds (450 mg Omega-3s)and soy protein, but not enough for a soyhealth claim.

Unilever Bestfoods Carb Options

Responding to a potential market of 30 mil-lion low-carb dieters projected to spend inthe region of $12 billion on low-carb foods;Unilever Bestfoods has introduced their newCarb Options line of sauces, marinades,salad dressings, peanut spread, bars, andshakes. The line, composed of 18 differentproducts, is based on a number of the com-pany brands already familiar to the con-sumer—Ragu, Wish-Bone, Skippy, Lipton,and Lawry’s.You can view Carb Options atwww.carboptions.com.

Bob’s Red Mill Low-Carb Baking & BreadMixes

For those countingcarbs, Bob’s RedMill is now offeringtwo nutritious,easy-to-use, low-carb mixes formaking traditionalbaked goods.These mixes usehigh-fiber ingredi-ents—oat bran,wheat bran, soyflour, and whole-grain flax seed—toboost the fibercontent. Whendeducting the fibercontent from thetotal carbohydrate,the net carbamount is only 5 to 6 g per serving.

The baking mix can be substituted cup-for-cup in recipes calling for any standardbaking mix—bread, muffins, pancakes, andquick breads. The bread mix has 5 g of netcarbs per serving and can be made by handor in a bread machine. It is ideal for toast,sandwiches, and croutons.

Remember that these low carb andnet carb claims have not been defined byFDA. These mixes are a great way toincrease fiber and soy protein.

Low-Carb Showing Explosive Growth

The low-carb food and beverage categorygrew 104% during 2003, to reach $1.4 billionin sales, according to the Nutrition BusinessJournal. Short-term projections indicate therapid growth rate to continue over the next

Uncle Ben’sReady Rice

Put away therice steamer. Thisnew rice goes fromthe pantry shelf tothe table in just 90seconds. ReadyRice can bemicrowaved in itsown package, elimi-nating the need forpots, pans, utensils,and even boilingwater. Uncle Ben’spre-measures therice, seasonings,and water, thensteam cooks themright in the pouch.The steam cooking process and the specialpouch packaging lock in freshness makingit possible to offer Ready Rice in the riceaisle.

Ready Rice comes in five varieties,including Long Grain Rice, Brown Rice,Long Grain & Wild Rice, Spanish Rice, andRoasted Chicken Flavored Rice. The fatcontent is low (2 to 4 g per serving) and thesodium ranges from 20 mg in the Long GrainRice and Brown Rice to a high of 880 mg inthe Spanish Rice.

Use Ready Rice in salads andcasseroles right out of the bag.

Hodgson MillFlax & SoyButtermilkPancake Mix

Here is a newhealthful twist toan old breakfastfavorite—the addi-tion of soy proteinand Omega-3s tobuttermilk pan-cakes. Made with100% whole-grainflours, corn meal,soy, and flax seed,Hodgson Mill’snew pancake mixis easy to prepareand has the flavor of old-fashioned but-termilk. It also is completely naturalwith no artificial preservatives, flavors,or additives. The addition of soy chips provides 6 g ofsoy protein and the milled flax seedsprovide the pancakes with a rich

source of plant-based Omega-3 oils (450 mgper serving). The flax seeds also add to thetotal fiber of 5 g per serving.

March/April 20042

HODGSON MILL FLAX & SOYBUTTERMILK PANCAKE MIX

Claims High fiber, Omega-3s,& soy protein

Good source of iron, calcium

$ $1.85/16 oz

☛ Distribution SM, H/N,

ND, IO

☎ Contact 800-347-0105

www.hodgsonmill.com

BOB’S RED MILL LOW-CARBBAKING & BREAD MIXES

Claims Low carb, excellent source of fiber

$ $3.84/16 oz


ND, IO

☎ Contact 1-800-349-2173

www.bobsredmill.com

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Nutrition FactsServing Size: 1 slice (21g)Servings Per Container: 21Calories 90 Calories from Fat 10

% Daily Value

Total Fat 1.5g 2%Saturated Fat 0g 0%

Cholesterol 0mg 0%Sodium 92mg 4%Total Carb. 9g 3%

Dietary Fiber 4g 16%Sugars 0g

Protein 11g

Vitamin A 0% • Vitamin C 0%Calcium 0% • Iron 0%

Bob’s Red Mill Low-CarbBread Mix

Nutrition FactsServing Size: 1/3 cup dry (40g)Servings Per Container: 11Calories 150 Calories from Fat 20

% Daily Value

Total Fat 2g 5%Saturated Fat 0g 0%



Protein 10g (6g Soy Protein)


Hodgson Mill Flax & SoyButtermilk Pancake Mix

Nutrition FactsServing Size: 4.4 ozServings Per Container: 2Calories 190 Calories from Fat 20

% Daily Value


Cholesterol 0mg 0%Sodium 750mg 31%Potassium 115mg 3%Total Carb. 37g 12%


Protein 5g


Uncle Ben’s Ready RiceRoasted Chicken

UNCLE BEN’S READY RICE

Claims none

$ $1.69/8.8 oz


www.unclebens.com

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original and cinna-mon flavors andcontain 30% lessfat than competitiveproducts, have 220calories per 2-stickserving and includea number of keyvitamins and nutri-ents, ranging fromcalcium (10% DV)and iron (20% DV)to vitamin A (20%DV) and folic acid(10% DV).

Treat yourkids to this fun andnutritious break-fast

Sunkist Fruit & Grain BarsMore than half ofAmericans surveyed(52%) say they are“good intentionedsnackers,” trying tochoose healthfulsnacks, but

frequently eating whatever is available.Twenty-six percent of consumers describethemselves as “healthy snackers,” choosingthe most healthful snack most of the time,and 18% say they are “grab and go snack-ers,” choosing the snack that’s easiest totake along, according to a new survey con-ducted by Roper ASW.

This research prompted General Mills totake the real-fruit goodness of the Sunkistname to a fruit and grain bar. Sunkist Fruit &Grain Bars are low fat (1 g), an excellentsource of calcium (20% DV), and a goodsource of five B vitamins and iron.

Sunkist Fruit & Grain Bars are availablein three flavors—Apple, Lemon, and Straw-berry—and claim 25% more fruit filling thanthe leading brand.

If you don’t have time for breakfast,this is a healthy option for a grab-and-gomeal.

Annie Chun’s “Bio” BowlsConvenient soup bowls

are not new, but this line ofnatural, gourmet Pan-Asiansoup bowls has a newtwist. Annie Chun’s FreshPak Noodle Bowls are 5.3 to 6.7 oz vegetar-ian bowls featuring soft, hearty, ready-to-eatnoodles paired with Asian soups and veg-etable toppings. All Annie Chun’s productsare vegetarian, with no MSG or preserva-tives. Even the bowl is made primarily from

two to three years as products are reposi-tioned as low-carb, the report concluded. Inaddition, hundreds of newly formulated low-carb products have made it to the marketsince 2002, with the momentum expected tocontinue well into 2004.

Steaz Organic Green Tea SodaA healthy soda? Steaz Organic

Green Tea Soda does have somehealth benefits. There are 6 ouncesof green tea in each 12-fl-oz bottle ofSteaz. Green tea has long been usedby the Chinese as a medicine totreat headaches, body aches, poordigestion, and improve well-being.Green tea extract is bioflavonoid

rich, and one of itsmain uses is fight-ing free radicals inyour body. Another benefit ofSteaz is that itprovides 20% DVof vitamin C and50% DV of vitaminA. Compared to aregular soda, Steazhas fewer calories(90 vs. 100) andless sugar (23 g vs.27 g) per 8-ozserving. Steazedoes not have anyphosphoric acid,which has been

shown to limit calcium absorption duringadolescence--a critical time for bone andteeth development.

Steaz comes in 6 flavors: Cola, Raspberry,Lemon Dew, Orange, Key Lime, and Root Beer.

Diet Steaz is available as a DietarySupplement because it contains stevia (seeFYI), an herbal sweetener not approved forfoods.

Stevia

Stevia has been reviewed by FDA and theEU, which determined that there was notsufficient scientific data currently available.Stevia, approved for dietary supplements, isnon-caloric and 300 times sweeter than sugar.

Eggo FrenchToaster Sticks

Do your kids loveFrench toast, butyou don’t have timeto make it? As the first French toastoffering for the Eggo brand, Eggo FrenchToaster Sticks take only a few minutes to“Toast ‘Em and Go.” They are available in

3March/April 2004

STEAZ ORGANIC GREENTEA SODA

Claims Vitamin A & C Organic ingredients

Kosher

$ $1.50/12-oz bottle

☛ Distribution H/N, GS, ND

☎ Contact 800-295-1388

www.healthybeverage.com

EGGO FRENCH TOASTER STICKS

Claims Good source of calcium & folic acid

Excellent source of vitamin A,iron, & 4 B vitamins

$ $2.39 / 8 slices


www.kelloggs.com

SUNKIST FRUIT & GRAIN BARS

Claims Excellent source ofcalcium, Low fat

$ $2.49/6 bars


www.sunkist.com

ANNIE CHUN’S “BIO” BOWLS

Claims Vegetarian, no MSG orpreservatives

$ $2.49/bowl

☛ Distribution H/N, SM, SD

☎ Contact 1-415-479-8272

www.anniechun.com

Nutrition FactsServing Size: 8 fl. oz.Servings per Container: 1.5Calories 90 Calories from Fat 0

% Daily Value




Protein 0g


Steaz OrganicGreen Tea Soda

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Nutrition FactsServing Size: 2 slice (90g)Servings Per Container: 4Calories 220 Calories from Fat 50

% Daily Value

Total Fat 6g 9%Saturated Fat 1.5g 8%



Protein 5g

Vitamin A 20% • Vitamin C 0%Calcium 10% • Iron 20%Thiamin 20% • Riboflavin 20%Niacin 20% • Vitamin B6 20%Folic Acid 10%

Eggo FrenchToaster Sticks

Nutrition FactsServing Size: 1 bar (37g)Servings Per Container: 6Calories 120 Calories from Fat 5

% Daily Value



Dietary Fiber 1g 4%Sugars 14-15g

Protein 1g

Vitamin A 8% • Vitamin C 6%Calcium 20% • Iron 10%Thiamin 10% • Riboflavin 10%Niacin 10% • Vitamin B6 10%Folic Acid 10% • Zinc 6%

Sunkist Fruit &Grain Bars

continued on page 6

Food AllergiesFood allergies affect an estimated six to

seven million persons in the United States.Some of these sensitized consumers candevelop serious or life-threatening allergicreactions if exposed to the causative pro-teins. Currently, there is no cure for foodallergies. The only successful method tomanage food allergies is to avoid foodscontaining the causative proteins.

The Food Allergen Labeling & Consumer Protec-tion Act (FALCPA)

The FALCPA has been introduced into bothhouses of Congress (H.R. 3684 & S. 741).The proposed bill states that for food manu-factured on or after January 1, 2006, thepresence of a major food allergen (see listabove) must be declared in its ingredient listor via a statement at the end of the ingredi-ent statement that says “Contains” followedby the name of the major food allergen (e.g.,Milk, Wheat, Eggs) or a parenthetical state-ment in the list of ingredients (e.g., “albumin[egg]).” Flavorings, colorings, and incidentaladditives that contain a major food allergenmust be declared.

For updates on this bill, go to http://foodallergy.org and click on “Advocacy.”

To view the text of the bill, visithttp://thomas.loc.gov and type in HR3684.

Enjoy Life FoodsInspired by a

mom who bakedher way back tohealth after yearsof struggle, EnjoyLife Foods providestasty and nutri-tious foods that arefree of all commonallergens (wheat,gluten, dairy,casein, soy, eggs,nuts, and corn).They use only nat-ural ingredientsthat are non-GMO,vegetarian, andcertified kosher.All foods areprocessed in a ded-icated gluten-andpeanut-free bakery,ensuring no cross-contamination.

Enjoy Life Foods include bagels, cook-ies, snack bars, granola cereals, and bakingingredients. Cookies are made withsorghum flour and brown sugar and juiceconcentrates for sweeteners; bagels aremade with rice and tapioca flour; and gra-nolas are made with brown rice flakes, ricebran, and flax powder.

Ener-G FoodsWho says restrictive

diets have to be boring?Ener-G Foods offers awide range of ready-made foods andmixes that arewholesome, nutri-tious, risk free, andgood tasting. Theynot only offerwheat-free, gluten-free products, butalso products forlow-protein dietsand egg- and dairy-free products.Their bakery isdedicated to wheat-free, gluten-freebaking, guarantee-ing that contamina-tion from glutenwill not occur.

Their onlinecatalogue includesbreads, cookies,cakes, pastries,crackers, snacks,buns, pizza shells,egg and milk substitutes, pasta, cereal,baking ingredients, and soups. For exam-ple, Ener-G Foods pretzels are made fromcornstarch and soy flour and are gluten,wheat, casein, dairy, egg, rice, and potatofree.

Annie’s NaturalsAnnie’s Web page (www.annies-

naturals.com) lists salad dress-ings, marinades, and condimentsthat are soy free, gluten free, eggfree, and vegan. Click on ‘SpecialDietary Needs’ on Annie’s Webpage for a list of products thatfall in each allergen category.

See Annie’s Naturals product reviewsin SUPERMARKET SAVVY™—Salad Dress-ings for Kids (May/June 2003, p. 6), Mari-nades (May/June 2002, p. 4), Organic Salad Dressings (Sept/Oct 2002, p. 6).

4 March/April 2004

continued on page 7

ENER-G FOODS

Claims Allergen free, kosher

$ varies

☛ Distribution H/N, ND, IO

☎ Contact 1-800-331-5222

www.ener-g.com

ANNIE’S NATURALS

Claims Vegan; soy, gluten, & egg free

$ varies

☛ Distribution H/N, ND,

SM, SD

www.anniesnaturals.com

Nutrition FactsServing Size: 25 pretzels (30g)Servings Per Container: 3Calories 140 Calories from Fat 50

% Daily Value



Dietary Fiber <1g 2%Sugars 1g

Protein 1g


Ener-G Foods Pretzel

Nutrition FactsServing Size: 2 cookies (28g)Servings Per Container: 6Calories 90 Calories from Fat 25

% Daily Value




Protein 1g


Enjoy Life Foods No Oat“Oatmeal Cookies

ENJOY LIFE FOODS NO OAT“OATMEAL COOKIES

Claims Allergen free, kosher, vegetarian

$ varies

☛ Distribution H/N, SD, IO

☎ Contact 1-888-50 ENJOY

www.enjoylifefoods.com

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Ninety percentof food allergies

are caused by thefollowing 8 major

food allergens:

❒ Shellfish❒ Eggs❒ Fish❒ Milk❒ Peanuts❒ Soy❒ Tree nuts❒ Wheat

Ingredients: Sorghurn Flour; Grape, Apple,& Pear Juice Concentrates; Pure BrownCane Sugar; Unsweetened Applesauce(water, apples); Chocolate Chips (sugar,chocolate liquor, non-dairy cocoa butter);Safflower Oil; Natural Dextrin; Vanilla; Bak-ing Soda; Xanthan Gum; Rosemary Extract.

Free of: Gluten, wheat, dairy, eggs, andlow protein

Ingredients: Corn starch, palm oil, soyflour, salt, sugar, baking powder (ammo-nium bicarbonate, sodium bicarbonate),sodium carboxymethylcellulose, yeast,lecithin from soy (emulsifier).

Free of: gluten, wheat, casein, dairy, eggs,low protein, rice, potato.

5March/April 2004

©2004 Linda McDonald Associates, Inc.; dba, SUPERMARKET SAVVY® Houston, TX 77042; www.supermarketsavvy.com

Food Allergen Label Lingo Always read the label! Watch out for ingredients (sometimes hidden) that may indicate the presence of a common allergen.*

Food AllergenEgg

Dairy

NutsPeanuts & Tree Nuts

Shellfish

Soy

Wheat/Gluten

Albumin/AlbumenCaesar Salad

DressingCasein/CaseinatesEgg (yolk, whites,

solids)EggnogGlobulinLactose

MayonnaiseMeringueSauces (Hollandaise,

béarnaise,Newburg)

Simplesse (artificialsweetener)

SurimiButter

Butter fat, oil, orflavor.

ButtermilkCheeseCreamCurdsGheeIce Cream

MilkNougatRennetRennet caseinWhey

AlmondsArachisBrazil nutsCaponataCashewsChestnutsFilbertGlandujaGoober peas or nutsGround nut

HazelnutsMacadamiaMandalonaMarzipan/almond

pasteNougatPeanut butterPeanut flourPeanut oilPecans

AbaloneAgarAlginic Acid/AlginateAnchoviesCalamiri (squid)Calcium AlginateClam CockleCrabCrawfish/CrayfishCrevette (shrimp)

Ecrevisse (crawfish)Escargot (snails)LobsterMusselsOctopusOystersPrawnsScallopsShrimpSnailSquid

EdamameHydrolyzed Soy

ProteinMisoNattoShoyu sauceSobeeSoy (any form)Soy Sauce

SoyaTamariTempehTextured vegetable

protein (TVP)Tofu

Barley (flour, maltextracts andflavorings)

BranBulgur/cracked

wheatCouscousCracker mealDurumFarina Flour

Gluten, vital glutenKamutMatzoh/matzoSeitanSemolinaSpeltWheat (bran, germ,

malt, starch,berries)

TipsAdditional common sources: Baby food, baked goods, candy,processed meat, salad dressings, sauces, specialty coffees.

White wine and root beer are often washed with egg whites.

Egg washes are often used on bakery goods to make themlook shiny. Egg whites are often used in glazes and icing.

Additional common sources: Baby foods, baked goods,breaded foods, candy (especially chocolate), canned fish,dressings, non-dairy substitutes, processed meat, puddings,custards, sauces, sherbet.

Look for kosher foods that display the word “pareve” or “parve”which means these foods are milk-free. If you see a “D,” it doeshave an ingredient derived from milk. “DE” means that it wasprocessed in equipment for foods with dairy ingredients.

Additional common sources: Alcohol (frangelico, amaretto),Asian foods, baked goods & mixes, battered or fried foods,candy cereals, crackers, ice cream, nut butter, sauces,gravies, and soups.

Peanut butter may be used to keep egg rolls from falling apart,or in chili as a thickener.

Artificial nuts can be peanuts with another nut flavor such aspecan or walnut.

Additional common sources: Chinese, Vietnamese, Japanese,Indian, Indonesian, and Thai Foods; Worcestershire sauce.

Imitation crab or “Surimi,” though not made of real crus-taceans, is made from white fish and not safe for people withseafood allergies.

Any fried food can be fried in the same oil as fish/shellfish.

Additional common sources: Asian cuisine, baby food, bakedgoods, canned fish, chocolates (cream centers), cooking oils,ice cream, margarine, mayonnaise, meat products, sauces(Asian, Worcestershire), seasonings, shortenings and pow-dered meat replacers

Many high protein bars, beverages, smoothies, and foods gettheir “power” Many high protein bars, beverages, and foodsget their “power” from soy.

Most soy-allergic individuals may safely eat soy lecithin andsoybean oil.

Additional common sources: Baby food, baked goods andmixes, beer, breaded foods, cereals, pastas, flavored coffeesand teas, sauces (soy, Asian, gravy), processed meats,licorice, malts, mild shakes, seasonings, surimi, snack foods,and soups.

Some brands of chewing gum and candy are dusted in gluten-containing flour before being wrapped.

Supplements and medications often contain “starch” whichmay come from wheat or casein.

Always contain -

*This list may not be all-inclusive. Be sure to do your own due diligence.

May contain -Binder CoagulantEmulsifierFlavorings & SeasoningsIce CreamLecithinMarshmallowsMarzipanNougat

Artificial Butter FlavorCaramel color or flavoringFlavorings Seasonings

Asian sauces, flavoringsChocolateEmulsifierFlavorings or seasoningsHydrolyzed vegetable protein MarzipanPestoSunflower seedsVegetable fat, oil

BouillabaisseCaesar Salad DressingFish stockFlavoring (natural & artificial)Omega-3 Fatty AcidsSeafood flavoringSurimi

Bulking agentEmulsifierFlavorings (natural & artificial)Hydrolyzed vegetable proteinLecithinMSG (monosodium glutamate)Protein (HVP & HPP)StabilizersThickenersVegetable broth, gum, & starch

Baking powderBrown rice syrupCereal ExtractDextrinFlavorings (natural, artificial)Hydrolyzed vegetable protein (HVP) or

hydrolyzed plant protein (HPP)Malt (flavoring)Starch (gelatinized, modified and

vegetable starch)Texturized vegetable protein (TVP)

cornstarch, so thatboth the bowl andlid decompose intothe soil with noharm to the earth.

Annie Chun’sBowls are availablein three varieties—Miso Soup withTofu and Scallion,Udon Soup withTofu and Spinach,and Teriyaki Noo-dle bowl. Thebowls are low in fat(1 to 3 g), but high insodium (800 to920 mg).

You can eatthem just as they are or add chopped,cooked meat; tofu; or additional fresh veg-etables. Annie offers consumers three easyways to do this on each package.

Casual GourmetChicken Sausage

Most dedicateddieters have givenup sausage. Notanymore. CasualGourmet’s entireline of flavored-chicken sausagescontains less than120 calories and 4 gof fat per 3-oz serv-ing. Tasty optionsinclude sweet orhot Italian,bratwurst, chickenand apple, and 3-pepper Tex-Mex. Allsausages are fullycooked and are made from chicken that isantibiotic, hormone, and nitrite free.

Casual Gourmet also makes a line ofchicken burgers, and turkey sausages andburgers. Throw them on the grill or use inany recipe calling for sausage (spaghetti,gumbo, and jambalaya). You can’t go wrong.

Strawberry & Banana Berry Burst Cheerios

Cereal and sliced bananas have been afamily tradition for many years. Kellogg’shas taken this tradition to the next level ofconvenience by including freeze-driedbananas in their Berry Burst Cheerios. Addthe milk and the freeze-dried bananas rehy-drate and actually taste like bananas.

The addition of the freeze-dried fruitlowers the calories by 20 (130 vs. 150 calories

per 1-cup serving)and adds 10 g ofsugar and 5 g oftotal carbohydrate.The change in thevitamin and min-eral numbers alsois interesting—vitamin A and cal-cium are half theoriginal and vita-min C and iron areabout 25% higher.Notice that thisnew Cheerios prod-uct also is an excel-lent source of six Bvitamins and zinc.

If you are acereal and slicedbanana lover, theconvenience of thisnew cereal will be a hit.

Kellogg FruitTwistables

Kellogg Company isentering the fruit snackcategory for the firsttime with a newproduct line tar-geted for kids—Fruit Twistables.This snack is madewith real fruit juiceand is an excellentsource of vitamin C(25% DV).

Fruit Twistablesfeature three fla-vors in one. Forinstance, the WildBerry Twistableshows pictures ofstrawberries, blue-berries, and rasp-berries on the front.The IngredientStatement does notlist any of these berries, but “apple andpear juice from concentrate.” The berriesmust be included in the “natural and artifi-cial flavor.” The second ingredient listed iscorn syrup with sugar and fructose a littlefurther down on the list. The calories (80),carbohydrates (18 g) and sugar (11 g) areapproximately equal to 1 cup of pureedstrawberries. The difference is that you get5 g of fiber in the pureed strawberries and0 g in Twistables.

Although the colors are different, wecould barely taste any difference betweenthe three strands.

6 March/April 2004

CASUAL GOURMET CHICKENSAUSAGE

Claims Low fat

$ $4.99/4 links (12 oz)


SM, SD

www.cgfoods.com

STRAWBERRY & BANANABERRY BURST CHEERIOS

Claims Good source of calciumExcellent source of

11 vitamins & minerals

$ $3.69/11-oz box

☛ Distribution SM. ND

www.cheerios.com

KELLOGG FRUIT TWISTABLES

Claims Excellent source ofvitamin C

$ $2.69/6 snacks

☛ Distribution SM. ND

www.kelloggs.com

Nutrition FactsServing Size: 1 Bowl (150g)Servings Per Container: 1Calories 220 Calories from Fat 10

% Daily Value




Protein 6g


Annie Chun’s “Bio” BowlsUdon Soup

Nutrition FactsServing Size: 1 Link (3 oz)Servings Per Container: 4Calories 110 Calories from Fat 25

% Daily Value

Total Fat 2.5g 4%Saturated Fat 0.5g 3%



Protein 19g


Casual GourmetRed Pepper & BasilChicken Sausage

Nutrition FactsServing Size: 1 cupServings Per Container: 19Calories 130 Calories from Fat 15

% Daily Value




Protein 3g

Vitamin A 15% • Vitamin C 35%Calcium 10% • Iron 60%Vitamin D 15% • Thiamin 50%Riboflavin 35% • Niacin 35%Vitamin B6 35% • Folic Acid 70%Vitamin B12 50% • Zinc 35%

Strawberry & BananaBerry Burst Cheerios

Nutrition FactsServing Size: 1 Piece (23g)Servings Per Container: 6Calories 80 Calories from Fat 5

% Daily Value




Protein <1g


Kellogg Fruit Twistables

New Food Reviews continued from page 3

cators, have a greatopportunity and obliga-tion to bring balanceback to the issue. Thecoming year will be aninteresting one as weawait the FDA’s reactionto the “Carb” issue. Whatwill be the definition for“Low Carb”? Will termslike “Net Carbs” beallowed? What will be the reaction from thecarb food industry—rice, potatoes, corn,wheat, etc.? SUPERMARKET SAVVY will befollowing this issue closely to review all the“Low Carb” foods and to keep you up-to-date on “Low Carb” legislative issues.

7March/April 2004

Editor’s Note:Is there a benefit to ‘Low Carb Foods’?

Linda McDonald, MS, RD

With this issue . . .Free Offers✦ Total for this issue

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See Fantastic Foods product reviewsin SUPERMARKET SAVVY™—Carb’TasticSoups (p. 7), Fast Natural Meals (Nov/Dec2003, p. 1), Organic Potato Cups (Sept/Oct2002, p. 4)

Bob’s Red MillBob’s Red Mill Natural Foods,

Inc. offers 36 certified, gluten-free products ranging from basicWhite Rice Flour or Black BeanFlour to ancient grains likeQuinoa and Millet. With these flours, cere-als, whole grains, mixes, baking aids andother products now certified by testing asgluten-free, Bob’s Red Mill has become apreferred manufacturer for consumers withwheat and gluten food intolerances. Find adistinctive logo on each gluten-free productlabel with a statement about its testingprocedures.

See Bob’s Red Mill product reviews inSUPERMARKET SAVVY™—Low Carb Baking& Bread Mixes (p. 2), Gluten-Free Products(March/April 2003, p. 6 & Sept/Oct 2003, p. 3),Flaxseed Meal (March/April 2002, p. 1).

Correction from SUPERMARKETSAVVY™ January/February 2004, p. 3

(The wrong Nutrition Facts Box waswith this review)

Fantastic FoodsCarb’Tastic Soups

Here is another low-carb food to join theover 6,000 new low-carb foods to enterthe market in 2003.Fantastic Foodslow-carb soupscontain 3 to 6 g netcarbs per 1-cupserving. Varietiesinclude VegetarianMandarin Chicken,Hot and Sour,Asian Ginger Broc-coli, Shiitake Mush-room, VegetarianChicken & SausageGumbo, Sun-DriedTomato Basil,Broccoli & Ched-dar, and VegetarianBeef with Barley.Just add boilingwater and let steepfor 5 minutes.

All Fantastic Foods are vegetarian (nomeat); kosher; and contain no artificialflavors, preservatives, or sugars. Many arevegan (no animal products) and containsoy protein. Several contain the 6.25 g ofsoy protein needed to make a soy healthclaim.

These soups are another qualityproduct from Fantastic Foods. Keep themon hand for a quick lunch or snack whetheryou are concerned with carbs or not.

Nutrition FactsServing Size: 1 cupServings per Container: 1Calories 90 Calories from Fat 30

% Daily Value




Protein 8g


Fantastic FoodsCarb’Tastic Soup:

Vegetarian MandarinChicken

FANTASTIC FOODS

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BOB’S RED MILL

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Allergen Free Foods continued from page 4

No Sugar Addedto MadSnax

Richard Kessler, vice-presidentof sales and marketing forMadMeaLs, wants you to knowthat they do not add sugar toMadSnaX, but rather use fruitjuice concentrate to enhancethe natural sweetness from theapples. The Ingredient State-ment on the carton is wrong.(SUPERMARKET SAVVY™January/February 2004, p. 2)

Food manufacturers and consumersare realizing that there are different kindsof carbohydrates—fiber, sugar, alcohols,starches, etc.—and that these carbs affectthe blood sugar differently. Because of thefocus on “Net Carbs” or carbs that affectthe blood sugar, food manufacturers arelooking for ways to boost the fiber in prod-ucts and cut the sugar.

As usual, consumers and food manufac-turers are going to extremes with this newconcept of “Low Carb.” We, the health edu-

January 2002

Editor/PublisherLinda McDonald, MS, RD

Copy EditorsTara TerryGinger Bertrand

Advisory BoardAmanda Archibald, RD

Arch Consulting

Lisa Dorfman, MS, RD, LMHC

President, Food Fitness

International, Inc

Cathy Fitzgerald, MA, RD

M-Fit Supermarket Program

University of Michigan

Kathy Pompliano, MS, RD

Manager, New Business Development

NSF International.

Leni Reed, MPH, RD

President, Leni Reed Assc. Inc

Lynne Scott, MA, RD

Assistant Professor

Baylor College of Medicine

Sharon Smalling, MPH, RD, LD

Clinical Dietitian Specialist, Memorial

Hermann Hospital

SUPERMARKET SAVVY™Is published monthly

ISSN 1094-2440

Subscriptions:1 year – Print $89, Electronic $69

2 year – Print $149, Electronic $118

VISA or Mastercard accepted.

8

SUPERMARKET SAVVY™ (ISSN: 1094-2440) is published monthly (bi-monthly in print and a bi-monthly email hotsheet) by Linda McDonald Associates Inc., 11102 Lakeside Forest Lane, Houston, TX 77042. For subscription

information and customer service call 1-888-577-2889 or email to [email protected]. Copyright 2004 byLinda McDonald Associates, Inc. All rights reserved. Linda McDonald Associates, Inc. makes this newsletter

available to subscribers for their use, and assumes no responsibility for that use. This newsletter is not intendedto provide advice on personal health matters, which should be provided by a qualified health care provider. No money or other compensation is accepted from food manufacturers for food reviews in this publication.

We strive to remain completely independent and objective in our review of food products.

SUPERMARKETSAVVY®

Food Allergy Resources:American Academy of Allergy, Asthma and Immunology

Everything you ever wanted to know aboutallergies—from cause to treatment. www.aaaai.org

American College of Allergy, Asthma & Immunology

This site is maintained by Allergists forpeople with allergies.www.allergy.mcg.edu

Food Allergy & Anaphylaxis Network

This site raises public awareness, providesadvocacy and education, and advancesresearch on behalf of all those affected byfood allergies and anaphylaxis. www.foodallergy.org

Food & Nutrition Information Center

Click on ‘Topics A to Z’ and then ‘Allergies& Food Sensitivities’ for resources on alleight common food allergies. www.nal.usda.gov/fnic

National Institute of Allergy and Infectious Diseases

Click on ‘Publications’ then ‘Allergies’ and‘Food Allergies’ for lots of useful info onfood allergies.www.niaid.nih.gov

Living Without Magazine

A lifestyle guide for people with foodallergies and sensitivities www.LivingWithout.com • 847-480-8810

The Kid-Friendly Food Allergy Cookbook

by Leslie Hammond & Lynne Marie Rominger

This unique cookbook offers parentsrecipes and advice on how to cook forchildren with food allergies. (Fair Winds Press; March 2004; $14.95)

Index

Annie Chun’s Bio Bowls p. 3

Annie’s Naturals p. 4

Bob’s Red Mill Low Carb Mixes p. 2

Bob’s Red Mill p. 7

Casual Gourmet Sausage p. 6

Cheerios, Strawberry &

Banana Burst p. 6

Ener-G Foods p. 4

Enjoy Life Foods p. 4

Fantastic Foods p. 7

Food Allergen Label Lingo p. 5

Food Allergen Labeling p. 4

Food Allergen Resources p. 8

Food Allergies p. 4

Functional Beverages p. 1

Hodgson Mill Flax & Soy

Pancake Mix p. 2

Kellogg Fruit Twistables p. 6

Steaz Green Tea Soda p. 3

Stevia p. 3

Sunkist Fruit & Grain Bars p. 3

Tropicana Essentials p. 1

Uncle Ben’s Ready Rice p. 2

Unilever Bestfoods Carb

Options p. 2

March/April 2004

2004 Brand NameShopping List

❋ 10 page copy-ready handout

❋ Over 1,000 of the healthiest, nationally available, brand-name foods arranged by food category.

❋ Nutrient criteria for each categorybased on FDA “Healthy” guidelines.

❋ High fiber, low sodium, and carbohydrate choices are designated.

$2800

10% discount for subscribers20% discount for update$5 for shipping/handling

No extra charge for electronic copy

Email: [email protected]: 1-888-577-2889

Spanish/EnglishTip Sheets

Check out the copy-readyhandout in this issue.

✔ Cheese/Quesos

✔ Savvy Grocery Shopping TipsConsejitos Sabios Para Comprar

Sus Alimentos

✔ Food Safety at the Grocery StoreSequridad de alimentos en el supermercado

✔ Fighting Food-Borne IllnessEvitando Enfermedades Por

Alimentos Contaminados

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©2004 Linda McDonald Associates, Inc., dba, SUPERMARKET SAVVY®, Houston, TX 77042, www.supermarketsavvy.com

AIS

LE TIPS

by AISLE

Food Allergies

Example of AllergyLabel Warning.

Many (but not all) food manufacturersvoluntarily identify ingredients with the 8most common food allergens. Look forthe following or similar statements nearthe ingredient list.

Food Allergen Substitutions:

For Substitute

1 cup 1 cup water or fruit juicemilk 1 cup rice milk or soy milk

1 egg 1 tsp baking powder +1 T liquid + 1 T vinegar1 tsp yeast dissolved in 1/4 cup warm water11/2 T water +11/2 T oil + 1 tsp baking powder1 packet gelatin (plain) + 2 T warm water (use immediately)2 T flour + 11/2 T shortening + 1/2 tsp baking powder + 2 T liquid

1 cup 7/8 cup rice flourflour 5/8 cup potato starch flour

1 cup soy flour + 1/4 cup potato starch flour1 cup corn flour2/3 cup brown rice flour + 1/3 cup potato flour

Use your labelreading savvy todetect hiddenallergens.♦ Be familiar with ingredients that

contain hidden allergens.

♦ Opt for foods made in facilitiesthat don’t make other problematicproducts.

♦ Re-read labels often as ingredientsmay change.

♦ If you are ever unsure, call themanufacturer.

♦ Ingredients can be lumped undersuch terms as flavorings, spices,colorings, and additives.

A food allergy is an immune system responseto a food protein that the body mistakenly

believes is harmful. When the individual eats foodcontaining that protein, the immune systemreleases massive amounts of chemicals, triggeringsymptoms that can affect a person’s breathing,gastrointestinal tract, skin, and/or heart.

Symptoms of food allergy can include hives;swelling of the lips, tongue, and face; shortness ofbreath; wheezing; abdominal pain; vomiting; and

even cause heart failure. If left untreated, thesesymptoms can be deadly.

Eight foods account for 90% of all food-allergicreactions:

♦ Milk ♦ Fish♦ Egg ♦ Shellfish♦ Peanut ♦ Soy♦ Tree Nut ♦ Wheat

Currently, the only way to treat food allergies isto avoid the foods that trigger reactions.

Ingredients: Wheat flour*, soy flour, water, canola oil, eggwhites, casein+, whey+, semolina*, and natural flavors*.

Allergy Information: Contains *wheat, +milk, soy, and eggingredients. Made in a facility that uses peanuts and nuts.Free of shellfish.

FREE OFFERS March/April 2004

SUPERMARKET SAVVY ™ Newsletter

Value of Free Offers in this issue: $10.09

Coupons enclosed: Eggo French Toaster Sticks

------------------------------------------------------------ Free Offer: Ener-G Foods will send you a free sample of any of our vacuum packed 2 slice packages of bread. Email your request specifying which bread you would like (visit www.ener-g.com to see all 16 choices) along with your name, address, and zip code to [email protected]. In the subject line please type "Free bread sample, SUPERMARKET SAVVY". Or if you do not have internet access call 1-800-331-5222 and request your sample. Please be sure and mention SUPERMARKET SAVVY when you call. Limit one sample per subscriber. Offer expires: June 30th, 2004.

------------------------------------------------------------ Free Offer: Enjoy Life Foods will send you a coupon for one FREE box of Gluten-Free Cookies (safe for all common food allergies). Email a request, including your name and address, to [email protected]. In the subject line, please type in “Free Box of Cookies, Supermarket Savvy”. Or mail your request to Enjoy Life Foods, 1601 N. Natchez, Chicago, IL 60707, ATTN: Customer Service. Limit one (1) per subscriber. Offer expires: June 30, 2004.

------------------------------------------------------------ Free Offer: Hodgson Mill Inc. will send you a FREE sample of Multi Grain Buttermilk Pancake Mix with Milled Flax Seed & Soy and Rich & Delicious Brownie Mix with Whole Wheat Flour & Milled Flax Seed. Mail your request, specifying if you would like one or both products, care of Hodgson Mill, 1203 Niccum Avenue, Effingham, IL 62401, or call their toll free number - 1-800-347-0105 (M-F, 8 a.m. to 5 p.m., CST). Be sure to mention SUPERMARKET SAVVY™ in your request. Offer expires: June 30, 2004.

------------------------------------------------------------ We make every effort to provide you with free samples of as many of the food products that we review as possible. We do not review or approve additional information that the manufacturer may send along with the Free Offer. If you have any questions about these offers or problems with fulfillment, please contact SUPERMARKET SAVVY by calling our toll-free phone number (888-577-2889) or email – [email protected]

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Documents

Savvy nl Mar 04 - WordPress.com · the product’s label ... Mix with milled ﬂax seeds (450 mg Omega-3s) and soy protein, but not enough for a soy health claim. Unilever Bestfoods