Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Savior SkinA conceptual design by

Marc Mooney and Eric Kinariwala

Design ChallengeTo use mobile and/or social technology to influence five individuals to apply sunscreen daily social technology

Time limit: Nine days

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Savior Skin

Persuasive Purpose

Industrial Design

To persuade five or more members of Stanford’s Men’s Varsity Tennis Team to apply sunscreen daily

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Description

Stanford undergraduate men’s varsity tennis team members who do not currently apply sunscreen daily

They are likely:o 18-22 years oldo Mobile/Smart phone

owners and comfortable w/ technology

o Active and fit (likely concerned with health)

o Frequently outdoors and exposed to the sun

o Part of a teamo Engage in regular

practice/training routines

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Alexander Clayton at Tennis Practice

Alex gets to practice and the team begins its daily warm-up

During the warm-up Alex takes out the bottle of sunscreen, applies it, and passes it to a teammate

Alex is on his way to tennis practice On his way to practice Alex receives a text message Alex opens the text message – and can’t stop laughing at the hilarious sunscreen bottle image.. He remembers the bottle of spray sport sunscreen he packed in his tennis bag today

After practice Alex gets a text message asking him if he applied sunscreen at practice

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Prototype of Savior Skin• Selected users receive visual text

message 20-30 minutes prior to practice

• Users open text message and see a comedic visual reminder to apply sunscreen

• Users receive text message after practice – “suncreen today? (y/n)”

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Features/Functionality

• System sends a visual and “sticky” text message reminder to apply sunscreen, 20-30 minutes before practice

• During an existing team practice routine (stretching, team huddle) selected individuals apply sport spray sunscreen and pass the bottle to their teammates

• After practice, users receive a text message to track compliance

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Theoretical Justifications

• Persuasive Strategieso Builds upon an existing habitual routine (daily

practice)o Uses a timely triggero Leverages inherent social behavior (one individual

applying sunscreen triggers others to do the same – social proof)

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Results of User Testing

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Shortcomings of Design

• Not every user will have a mobile phone capable of viewing photos

• Trigger is not at the exact moment an action can be taken

• Sunscreen application may not integrate well into current practice routines

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Expansion - What else is possible?

• Other form factors or ID possibilitieso Use text-only trigger system

• Other features and interactionso Integrate weather or UV information with text message

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Next Steps in Design Process

• User test with similar target users (athletes)• Find and learn about automated texting services• Create additional humorous trigger images

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

[You may want a summary slide]

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation of Design Project

How well does the idea reflect concepts from class?

0 1 2 3 4 5 6 7

How well does the design match the design brief?

0 1 2 3 4 5 6 7

How viable/convincing is the proposed solution?

0 1 2 3 4 5 6 7

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation continued…

How well could this solution scale to reach many?

0 1 2 3 4 5 6 7

How well does this document communicate?

0 1 2 3 4 5 6 7

Bonus Points

How insightful is the proposed solution?

0 1 2 3 4 5 6 7

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Additional Comments:

Overall remarks or additional comments here