Save Time & Increase Efficiency With Social Media Aggregators

Increased Brand Recognition & Loyalty ◦ With regular posting, keep your brand visible in

front of potential customers Convert Prospects to Customers ◦ Turn a “Maybe” into a “Yes!”

Cost & Efficiency ◦ Compared to other forms of marketing, social

media can be cheaper and more efficient Your Competition Is Already There! ◦ Roughly 94% of businesses use social media for

marketing

You Don’t Need To Be On EVERY Social Network!

Think About Your Needs In Social Media ◦ Age? Location? Gender? Content?

Facebook & Twitter Are Good For Beginners ◦ 1.76 Billion active users monthly on Facebook ◦ 317 Million active users monthly on Twitter ◦ Half of Twitter users follow brands, compared to

<20% on other networks

A social media aggregator allows you to find information and send it to several social networks at once.

Most also collect content from multiple networks into one central source.

Known as “Social Media Management Tools” or SMMTs

Hootsuite, Buffer, and Meet Edgar

Arguably the most popular, surpassing 10 million users in 2014.

Offers a free plan, which is great for beginners.

Paid versions allow for collaborations and teams.

Complete SMMT- scheduling, monitoring, responding.

Pros of Using Hootsuite ◦ All-In-One Interface, using tabs to switch between

profiles. ◦ Up to 3 social profiles on the free version. ◦ Hootsuite has access to more social networks than

almost any other scheduler. ◦ Easy-to-use message composer with layover. ◦ Mobile app, including Instagram abilities. ◦ RSS integration.

Cons of Using Hootsuite: ◦ All-In-One Interface can be confusing for some

users. ◦ Click-through analytics are only available when

using Hootsuite’s owl.ly shortener. ◦ Can get expensive with larger teams. ◦ Free version only allows 3 social networks. ◦ RSS integrations are automatic.

Also a very popular scheduling tool, with more than 3 million active users.

Free account allows for 1 profile per platform, and up to 10 scheduled posts at a time.

Includes Pablo, a free image creation tool with all plans.

Integrate blog feeds for post inspiration. Focuses mostly on scheduling posts.

Pros of Using Buffer: ◦ Image creation tool- huge plus! ◦ Select your default link shortener: bit.ly, buff.ly,

j.mp ◦ Posts to Instagram via mobile app. ◦ Helps you find the best times to post, and

automatically times your posts to help maximize engagement. ◦ Cleaner, easier to use for beginners.

Cons of Using Buffer: ◦ While the interface is easier to use than others,

there are a lot of features missing. ◦ The free version limits profiles and scheduled posts

more than others- 10 per profile. ◦ Unable to view feeds such as Twitter and directly

interact with followers. No monitoring or response features.

More than 6,000 users since launching in 2014.

Scheduling tool that saves every post update to social media and automatically publishes on your schedule.

Categorize your post types- promotions, education, jokes, etc.

Pros of Using Meet Edgar: ◦ Categorized library of post types- easier to find. ◦ Automatically populates your social networks. ◦ Automatic reposting allows posts to reach new

social members each time. ◦ Pull RSS feeds directly from the domain in your

email address for content. ◦ Easy social stats to determine best posting times.

Cons of Using Meet Edgar: ◦ No free version for starters. ◦ Only three social networks- Facebook, Twitter,

LinkedIn. ◦ No response tools.

All three SMMTs are a great way to stay on top of your social media accounts.

For simplicity and content curation, Buffer may be your best option.

For deeper analytics and response management, Hootsuite would be best.

For all around best features and time saving, choose Meet Edgar.

SMMTs are one of many considerations when building your social media strategy.

I offer social media coaching to companies who don’t have the time or expertise to take on learning full-scale social media campaigns.

If you would like my assistance in learning how to expand your brand with social media, contact me or speak with me during the expo!