Save Time and Make Money

with PLR

5 Creative Ways to Use PLR That Will Make Your Profits Soar

BUSINESS CONTENT PLR

By Sharyn Sheldon

www.BusinessContentPLR.com Page 1

IMPORTANT You Do NOT Have Right to Edit, Sell, Copy, or Claim Ownership to this

Report!

However, you are welcome to share this report with your friends or

anyone else you feel would benefit from it. ALL RIGHTS RESERVED: You do not have any rights to sell or profit from this report. All content is to remain unedited and all links must stay intact as they are. You can not claim any type of ownership without express written permission from the creator and only the creator, Sharyn Sheldon. All rights to this report belong to the author only. DISCLAIMER: All information contained within this report is strictly the views represented by the author, at time of publication. Said author can and does reserve the right to add to, change, alter or update the thoughts and opinions stated herein. Every attempt has been made to accurately substantiate all information in said report. However, the author, her partners, or affiliates make no warranty to nor do they take responsibility for any errors or exclusions that may be contained in within. The author does not offer legal or financial advice and anything inside this report should not be construed as such. It is recommended the reader contact the appropriate qualified professional for advice in these and any other areas should it be needed. It is the responsibility of the reader to know and adhere to any local (city, state, county, etc.) laws regarding the conducting of business. DISCLOSURE: I may be an affiliate of some of the products or services I recommend. This means that I earn a small commission if you click on those links and buy something. However, you will never pay more than if you were to go to that link directly. For more tips, ideas, and lessons in internet marketing, visit Sharyn’s blog at:

http://www.SharynSheldon.com

Need content immediately? For Professional Quality PLR content for internet marketers, visit:

http://www.BusinessContentPLR.com

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CONTENTS

Introduction ................................................................................................................................................................. 3

What Are Private Label Rights? ................................................................................................................................ 4

What Are the Best Ways to Use PLR? ...................................................................................................................... 5

1. Create a Membership Site From PLR .............................................................................................................. 6

2. Use PLR to Train Your Affiliates and Outsourcers ....................................................................................... 8

3. Promote Your Products with PLR Content .................................................................................................... 9

4. Create Quick Tools ........................................................................................................................................... 11

5. Lightning Fast Learning .................................................................................................................................. 12

PLR Resources ........................................................................................................................................................... 13

About Sharyn Sheldon: ............................................................................................................................................ 14

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INTRODUCTION

What are your biggest challenges in your business? For most entrepreneurs and

small business owners, the two biggest challenges include:

Not enough time in the day to accomplish what you want

The desire to grow your business and profits

Depending on the nature of your business and your skills, I’m sure you have other

challenges as well. Maybe you struggle to keep up with the latest trends in your

industry, or you’re having difficulty deciding on where to focus your own energies.

Everyone has their particular issues to deal with. But, striking a balance between

time and money is a challenge for everyone and one of the greatest sources of

stress.

No matter what business you’re in, having tools that make your life easier and your

work more efficient is critical for your success…..and your sanity!

Private Label Rights (PLR) content is the ultimate time-saver, which makes

it a priceless asset for any serious entrepreneur.

In this report, you’re going to learn:

What private label rights are

How you can benefit from using this content “the right way”

Some of the most common ways people use PLR

Five creative ways to use PLR that will save you a big chunk of time while

helping you grow your profits to a whole new level

By the time you’re done reading, you should have picked out at least one strategy

for using PLR that you can put into place immediately.

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WHAT ARE PRIVATE LABEL RIGHTS?

Private label rights (PLR) are the rights or terms that tell you exactly what you CAN

and CANNOT do with content that you have purchased, or which has been given to

you. When people talk about “PLR”, they are usually referring to any content that

you can modify, put your name on, and use anywhere you would typically publish

content. The most common exception is that you’re not allowed to sell or give those

rights to anyone else.

Every PLR provider has slightly different rules about what you can and can’t do, so

you’ll always have to check their terms when you buy. Here’s an example of the

PLR rules that I have on my own site at Business Content PLR:

There are also a few PLR providers who do not allow you to give away the content

at all. For some of the premium packs of content, you need to either sell it at a

minimum price or include it as part of another paid product – for example, as a

bonus. Read the rules!!!

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WHAT ARE THE BEST WAYS TO USE PLR?

How you use PLR is only limited by your imagination. There are literally hundreds of

different places that marketers, both online and offline, currently use content. Each

one of those places is a potential opportunity to use PLR to save you time.

Some of the most popular ways to use PLR include:

Articles for your blog

Emails to your list

Free reports for building your list

Ready-to-go products

Bonuses to include with other paid products

Rough drafts for any content, such as audio, video or webinars

A foundation for article marketing or guest posts (if they’re rewritten)

In this report, however, I want to show you 5 different ways to use PLR that are a

little more creative than the usual ones. They should get you thinking about more

of the possibilities for saving you time in your business. And we all know….Time is

Money!!

The 5 ways I’m going to talk about are:

1. Create a Membership Site

2. Train Affiliates and Outsourcers

3. Promote Your Product in New Ways

4. Create Quick Tools

5. Lightning Fast Learning

NOTE: An essential part of using PLR is finding content that is already very high

quality. I’ve listed a few of my favorite providers at the end of this report. But make

sure you always look at the free samples that the top PLR providers offer on their

sites – before you buy. You’ll be able to tell immediately if the content is up to your

standards or not.

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1. CREATE A MEMBERSHIP SITE FROM PLR

Does your business suffer from constant ups and downs in income? Every time you

release a product or do a promotion you get a surge in income. Then it goes down again. If you sell products or services that are seasonal in nature, your income probably fluctuates with the seasons as well.

Membership sites, in which people pay a fee in set time intervals, provide a

recurring source of income that can give you some stability and peace of mind. Rather than getting a one-off payment from a customer, you know that you’ll be seeing money coming in regularly for weeks, months, or even years (depending on

the membership terms). This gives you the opportunity to relax a little, maybe even take a vacation, or spend some time on a riskier venture you’ve wanted to try.

What prevents many people from starting a membership site is the need for a regular source of content – and a lot of it! PLR provides you with a never-

ending source of content to draw from.

HOW TO USE PLR FOR YOUR MEMBERSHIP SITE

There are a number of different types of membership sites you can create. They include coaching sites that contain resources and tutorials, product memberships

that provide new products each month, or specific training that is released gradually to members. All of these can be created with PLR

Coaching Sites

A coaching site can provide resources for learning, reinforcement of any training

done, notes from live calls, and additional tools people can use on their own. You can use PLR for any or all of these types of coaching content, including:

Video tutorials. Use PLR how-to articles, put the key steps on slides, add

examples, and then record yourself walking through the steps by using the

articles as the basis for script. Or you could use ready-made PLR webinars

and webinar templates. All you have to do is record the webinar as video

using a program like Powerpoint 2010 or Camtasia Studio.

Introductions to different topics. So that you don’t have to cover basics in

live coaching sessions, you can put this information on your coaching site

instead. For example, use beginner level articles and reports and put them in

sections on your site, grouped by topic. You can record the same information

as audio and video so people can learn in different ways.

Blog. PLR articles are always great content for blog posts. Create a blog for

your coaching membership site and schedule some PLR articles for regular

content on different topics.

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Product Memberships

Product membership sites involve providing some type of product that members

receive on a regular basis, usually monthly. Aside from the products themselves,

you need to focus on retaining your members by helping them use their products and profit from them.

Examples of how to use PLR content for a product membership site include:

Products. Complete PLR products, such as ebooks, provide a ready source

of content. There’s no need to create your own from scratch. However, you’ll

probably want to tweak and customize them depending on your target

market.

How to’s. In order to profit from their products, people need instructions on

how to set them up and sell them. You’ll find a slew of PLR articles and

tutorials on how to sell online. Use these for creating step-by-step

instructions and videos.

Ideas for how to promote the products. Your members also need ideas for

how to promote your products so they can profit as much as possible. You

can create sections for different types of promotion methods. Then use PLR

articles on each of these topics to give them ideas for putting these

promotion methods into practice. You’ll find PLR on pretty much any

promotion method out there.

Training Series

Not all memberships need to be ongoing. You can create a training series that lasts

a few weeks, a few months, a year, or any other set time frame. These types of

sites are often set up in a “drip feed” structure. Content is released at set intervals,

so that members don’t get all the training at once. This prevents overwhelm and

also encourages customers to stay members, so long as they are getting value from

the training. Use PLR to create:

Tutorials. As with coaching sites, you can create training tutorials in

different formats using PLR as the basis for your content. Some PLR will

already come in different formats, such as both slides and text, but you can

take any PLR article and transform it into multimedia training.

PDF reports. Combine PLR content from different providers to create

comprehensive training courses in pdf format. Both OpenOffice.org and

Microsoft Word 2010 give the option to save a document as a pdf.

Ecourses. Some PLR will come already formatted as an ecourse. You can

just customize it and set it up as a drip-feed via email or on a site.

Worksheets. We’ll talk later about creating tools, but some PLR will come

with checklists and learning assignments that you can post immediately.

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2. USE PLR TO TRAIN YOUR AFFILIATES AND OUTSOURCERS

Having an affiliate program for your business, in which others promote your

products and services for a commission, gives you a passive form of income that requires little investment in terms of time or money. Your affiliates spend their own resources to promote you, and in return you both profit.

However, for your affiliates to do the best job possible in promoting your products

and services, you need to provide them with tools that make their job easy.

One great way is to use PLR for training your affiliates. Any PLR content that you

can find on affiliate marketing is a potential training tool for your own affiliates.

Many of your affiliates would like to promote you more, but they just don't have the

skills. Teach them and it's a win/win situation. You don't have to reinvent the wheel with this type of training since there's already so much excellent PLR on this

subject.

Look for PLR content on topics such as:

Email marketing

List building Blogging Using social media

Getting traffic to websites Writing product reviews

Running webinars

Pretty much any internet marketing topic is a potential training source for teaching

your affiliates more skills.

On the topic of training, there's a lot of PLR out there that you can use to train

your outsourcers too! Put it into a checklist format and then create a video with the content that walks through each step in a process, depending on who you're

training. You can find PLR on plenty of topics that your outsourcers could learn from, such as:

Article marketing

How to use Wordpress

Creating and promoting videos Keyword research

As an added bonus, you can use the content of any related PLR packs to create the

answers to frequently asked questions about your topic. This saves you time by

giving you a place to send your affiliates and outsourcers when they have basic questions. For affiliates, you can also provide them with a link to this page that contains their affiliate id, so they can profit from referring people to that page.

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3. PROMOTE YOUR PRODUCTS WITH PLR CONTENT

Content marketing is one of the most popular strategies for building your brand and

promoting your products and services. It involves providing information that people find so valuable and interesting that they want to visit your website and consume other content that you produce. It doesn’t matter what form that content takes or

where it is published, the key to success in content marketing is to create something of value.

PLR can help you create a constant stream of high quality content by providing a source that is already well-researched. Your job is to customize it to your market

and repurpose it in creative ways.

Create viral reports.

You can take a PLR report that's relevant to your market or a specific need your

market has, edit it and distribute the report in multiple places online. Give people the option to share the report, so long as they don’t change it, so that you can spread your brand far and wide.

If you make the report rebrandable, your affiliates can share it and profit through

the affiliate links they put in the report. Programs such as ViralPDF will take a pdf that you’ve created and transform it into a rebrandable pdf with an accompanying app that gives affiliates the ability to replace the links in the report to their own

affiliate ones.

Social media updates.

Another practical use for PLR that's becoming more popular is to break up the

content for your social media updates. You can take key points or snippets from articles and use them for Twitter, Facebook and Google plus updates (or any other social media platform you use). If you use the scheduling feature in platforms like

Bufferapp and Hootsuite, you’ll end up with a series of social updates that keeps you visible online even when you’re busy doing other marketing activities. Just be

sure to go back and engage with your followers on a personal level also.

Multimedia solutions.

There's always the approach of putting your PLR into a form that's different from

the way you bought it. That can be incredibly fast and easy, especially if you already know how to make video and audio.

Just put the key points onto slides and use the articles as a script for video. Or use

the articles and record yourself speaking. Each article then becomes a different

recording in a podcast series. You'll have to edit in some "ums" and "ahs" to make it sound natural, but that's no big deal. Free programs like OpenOffice.org and Audacity make the process of creating audio and video from text very easy – and

affordable!

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Offline marketing.

Another less frequently used marketing strategy is to take your content offline. Find

some quality PLR and use it to create physical products and giveaways. Printed

reports are invaluable as a marketing tool with offline businesses, but you can also create items such as calendars (with daily tips from your PLR) or DVDs with information about your services. PLR can even be used as a rough draft for your

offline seminars for local prospects.

Sales funnel.

Most PLR articles can be used as part of an autoresponder series, for video

promotions, webinars, social media, or any other type of promotional content you want. Use PLR to create a complete sales funnel, including the opt-in giveaway, the email promotion series, the product itself, and backend offers. You can even

find PLR templates for squeeze pages, sales pages, thank-you and download pages.

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4. CREATE QUICK TOOLS

When you make someone else’s life easier, they’ll be a loyal customer for life. Tools

such as worksheets, checklists, cheat sheets and process maps are one great way to achieve this. You can give them away to your list, add them to paid products, offer them as list sign-up freebies, or even sell sets of tools as a complete product

on its own.

Here are three examples of tools you can create:

Process tools

A lot of PLR lends itself well to creating helpful tools for business and life. Anything that helps you get more organized and remember to do everything you're supposed

to is a time manager’s secret weapon.

Any type of how-to PLR article can be broken down into a checklist, where the

article basically serves as the instructions for completing the list. Reformat the article so that each item in the list is in a logical order. Then create a separate

checklist to accompany the article. The same checklist can also be created as a mindmap for those who are more visual learners. Freemind is one mindmap

program you can use that won’t cost you a penny.

Tools for putting learning into practice

Any training you give is useless if people don’t put what they learn into practice. The training itself could consist entirely of PLR content. You’re just adding value by

making sure that people use what they learn.

You can use PLR how-to tutorials as the basis for creating worksheets just by

pulling out the key steps to complete and putting them in a separate document with room to take notes.

Add a simple Action Planning worksheet at the end, with relevant headings based

on the topics in your training. You could even create a journal for learners to take notes, using each article or category as a blank section in the journal.

Tools for promoting products

You can also help your customers and affiliates be more effective in their product

promotions by creating tools that help them plan out different promotions. If you can’t find the relevant ready-made PLR worksheets and tools, you can easily create

planning worksheets based on different promotion types.

Take some PLR that explains a variety of promotion strategies. Then, all you have

to do is create a table with different headings based on each strategy. Each column and row in the table provides a place to plan the promotion. Or create a calendar

for planning out a schedule of promotions for each month of the year.

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5. LIGHTNING FAST LEARNING

It isn’t talked about very openly, but reading PLR to learn about a new topic is a

creative tactic that many marketers use to save time. The really great PLR sellers do excellent research, so you can save yourself a fortune in time spent learning about a subject just by buying one of their packs on that topic. Why should you

spend hours and hours surfing the web when you can get a good head start by reading the results of someone else's research?

Acquiring basic knowledge

When you see PLR on a topic you’d like to find out more about, grab it and save it

on your hard drive. You can create your own virtual library on a variety of subjects in this way. PLR that provides the basics can be found on a huge range of

categories, from business skills to parenting advice to dating tips.

When you’re ready to learn about a specific subject, just open up that library

category and read up on it. Then you can go fill in any gaps to discover some of the more advanced details being discussed around the 'net.

Preparing for interviews

You may not know much about a topic, but you can interview an expert to help your readers and yourself to learn more. Use some PLR to figure out interview

questions to ask for a podcast with an expert.

For instance, read about a topic in a PLR pack. Then write down the questions that

the articles answered. Use those questions to interview someone and get their own answers. If you record the interview AND transcribe it then you now have two great

pieces of content that has its roots in PLR.

Answering questions

PLR can also be used to quickly answer other people’s questions. Keeping a library

of PLR on different topics gives you a ready source of content to draw from for your answers.

You’ll find these questions in places like Yahoo! Answers, industry forums, and

comments in blogs (your own or others). Take snippets from PLR to answer the

questions and you will be adding value while expanding your reputation as an expert at the same time.

If you get questions via email, you can also use some PLR as a rough draft for an

answer.

Finally, if you combine a series of questions and answers into one page, you’ll

automatically have an FAQ page for your own site or as an addition to another

product.

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PLR RESOURCES

Ready to get started making your life easier by creating your own unique content

with PLR? These are a few favorite places where I shop for PLR. (Tip: You can find

some free PLR on most of these sites!)

Business PLR for Coaches and Marketers: Business Content PLR (me!)

This is my own site, geared for business coaches, internet marketers and service

providers whose target market is other small business owners who are looking

for advice on how to grow their businesses. I like to sell content that you can

pick and choose from, one piece of content at a time.

Internet Marketing PLR special reports: Special Report Club

Melissa Ingold offers a PLR service that sells a slew of internet marketing

content. Contrary to its name, her site sells more than just special reports.

There are also coaching programs, small and large article packs, membership

options, and (of course) special reports.

Finance and Self Improvement PLR: PLR.me

This site is owned and run by Ronnie Nijmeh, one of the most well-known PLR

providers. Aside from two PLR membership options (Finance and Self-

Improvement), he has many niche packs that are available as a one-time

purchase.

Marketing PLR: All Marketing Content

Among other businesses, Alice Seba and Mila Sidman offer a terrific PLR

membership site that gives you tons of top quality content every month that is

all relevant to internet marketing.

Niche PLR: All Star PLR

This is Peggy Baron’s PLR site. She is one of my mentors since I started in PLR

by reading her book on How to Become a PLR Writer. She has niche PLR as well

as some complete PLR packages that include sales promotion material.

Mom PLR: All Mom Content

If you cater to the mom market, this is a great PLR membership site for getting

regular, top quality content. It’s another site run by Alice Seba and Mila Sidman.

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ABOUT SHARYN SHELDON:

My two greatest passions in life (other than my family) are learning

and travel. After being an instructional designer and learning

consultant for major corporations for nearly 20 years, I decided to

bring my love of learning to internet marketing. My dream is to be

able to travel wherever I want and work at the same time. That’s the

ultimate beauty of internet marketing. All you need is a computer and

an internet connection!

I discovered private label rights content when I was floundering around trying to

create enough content for my niche sites. I only have a few hours each day to focus

on work, between family commitments like school, homework, and chauffeuring

duties for the kids. With so little time, I really needed to focus on marketing, but I

needed content too. That’s where PLR articles have been so incredibly helpful. So

long as I buy something of high quality, I can quickly customize it to make it

unique.

I finally decided to get into the PLR business myself after reading Peggy Baron’s

book on How to Become a PLR Writer. (It’s a great guide, if you’re interested.) Now

I’m working on gradually building up more and more PLR resources for business

coaches, small business owners and internet marketing service providers who need

quick content, but who want only top quality writing. My standards have always

been exceptionally high, so the PLR I sell had better be extremely well written! You

can check out my PLR at http://www.businesscontentplr.com.

I also created my own blog at www.SharynSheldon.com to share everything I learn

about internet marketing so that others can grow successful online businesses as

well. I believe that knowledge was meant to be shared, not eked out in dribs and

drabs or hoarded by those who are afraid of competition. Come join me in learning

how to become a better marketer and grow our businesses!