Upload
raymond-powers
View
214
Download
0
Embed Size (px)
Citation preview
Save The Food:Cooking Up a Food Waste Prevention Campaign for
Tompkins County
Kat McCarthy, Waste Reduction and Recycling Specialist
Tompkins County• 1991 - Compost Education program with CCE • 2006 - Commercial Composting partnership • 2011 – Compost & recycling support program at
multifamily dwellings• 2012- Residential Food Scraps Recycling drop spot• 2013 – Launched first pilot curbside collection
NYS Pollution Prevention Institute
Community Grants Program• Supports projects that raise awareness and
understanding of pollution prevention behaviors
Grant Timeline• Applied October 2014• Received November 2014 • Began implementing in 2015
Funding provided by the NYS Pollution Prevention Institute through a grant from the NYS Department of Environmental Conservation
Any opinions, findings, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the Department of Environmental Conservation
Project Overview
• Benchmarking Research
• Film Screening
• Social Media Campaign
• School Presentations
• Food Waste Prevention Challenge
Benchmarking
• Sources:– EPA’s Food Too Good To Waste– UK’s Love Food, Hate Waste– Webinars and Reports
• Tips & Tools– Keep messaging simple– Target a few, simple behaviors– Smart Shopping Guide– Food Storage Guide & Infograph
• Opportunities– Young, full-time workers– Families with children
• Pilots demonstrate average 25% decrease in waste after implementation
Film Screening• Goals
• Increase awareness about food waste
• Generate community conversation• Partnerships
• Finger Lakes Environmental Film Festival
• FDN • NYSP2I
Social Media Campaign
Goals• Encourage food waste
prevention• Highlight success stories• Network, build community,
motivate behavior changeTips• Post regularly• Include pictures, graphics,
and videos• Consider seasonality
Smart Cooking: It Makes Sense
School Presentations• Module for existing tours & presentations• Adapted by grade level• Discussion about food waste
– Reduction– Implications– Tips to avoid
• Activity: “Eat First” box
Food Waste Prevention Challenge
• For food scraps recycling drop spot users• Community based social marketing• Material weigh-in• Handouts and tools• Focus:
– Smart Shopping– Smart Prep– Smart Storage
Key Elements• Fold into existing programs• Community based social marketing• Partner to increase reach
Lessons Learned
• Plan ahead– Think about how data will be collected
• Develop partnerships• Keep things simple• Be engaging
– Have a clear ‘ask’– Provide new content periodically
Thanks To:
• NYSP2I• US EPA• Friendship Donations Network• Finger Lakes Environmental Film
Festival• Emma Frisch• Flourish Designs• Tom Hoebbel