Save Nature

Annalise Fegan

Background Info

This advertisement was created by Charringo. He is a professional digital artist who lives in Mexico. This piece was created August 12, 2010. Various other artists created the individual elements such as birds and flowers.

Charringo. “Save Nature” callit-ringo.deviantart.com. deviantART, 12 August 2010. Web. 25 February 2013

What is the subject matter of the advertisement?

What is the subject matter of the advertisement?

ImageIn this image someone’s arm is pushing through the ground. The arm is covered in plants and insects. There are birds flying around it that look like they have been scared away from their homes. The hand is in a fist that is crushing the trees it is holding.

TextAbove the fist is the line “and we keep crushing it.” In the bottom right corner it says “Take care of nature as she took care of you.”

What artistic elements are used and how do they affect the ad?

What artistic elements are used and how do they affect the ad?

The pale background helps to emphasize the fist and plants.

The plants and animals are brightly colored so that they keep the viewers attention.

This image is well balanced. The main focus is in the middle of the picture and the small text does not detract from it.

The fist is out of proportion to the plants and animals so that it seems more powerful than them.

What is the purpose of this ad?

What is the purpose of this ad?

The purpose of this advertisement is to protect nature. The artist wants to raise awareness about how humans are hurting the environment. The ad also encourages us to take care of our planet and the creatures living on it.

Who is the intended audience?

Who is the intended audience?

This advertisement could be for anyone, since we all live on and affect the Earth. I think this artist really wanted to target people who don’t care about nature or are polluting it. It also targets those who are in a position to help our planet.

How are the rhetorical appeals used in the image?

How are the rhetorical appeals used in the image?

PathosPathos, or emotional appeal, is used to make the audience sympathize with the artists view. There are plants and animals that people can enjoy. The fist crushing the trees makes the viewer angry about the negative effects humans have had on our planet. It makes the viewers realize how much we affect our planet and makes them want to take action.

How are the rhetorical appeals used in the image?

LogosThis advertisement doesn’t give the audience a bunch of facts but it can still be logical. The phrase “Take care of nature as she took care of you,” points out that it makes sense to respect our planet. This image leads the audience to logically conclude that we need to stop hurting the environment.

How are the rhetorical appeals used in the image?

EthosThis image has credibility because it addresses a familiar topic of today’s world. The ad is saying that we are hurting the environment and many people agree with that. It raises awareness about how humans affect nature. Those who disagree with the message can better understand opposing view points.