NSAA NAtioNAl CoNveNtioN & trAdeShow

Savannah International Convention Center

April 30 – May 3, 2014

Savannah, Georgia

Savannah!

Thanks to Our SponsorsACtive Network – The Integrated Platform for Growing Revenue and Loyalty

AdG – Your Path to Year-Round Profits

Alpine Shield – Risk Solutions for Mountain Sports and Resorts

AXeSS – RFID Designed for North American Resorts

Burton Snowboards – Proudly Supporting Snowboarding at Resorts for Over 35 Years

CNl lifestyle Properties, inc. – Owning America’s Lifestyle

doppelmayr – Upholding a Tradition of Excellence for 120 Years

head – Enthusiasm Never Stops

hKd Snowmakers – Economic Solutions, Innovative Technology

KneeBinding – Innovative Ski Bindings Mitigate On-the-Job Knee Injuries

leitner-Poma of America – We Move People

liftopia – #1 in Online Lift Ticket Sales

lumiplan – Digital Signage and Mobile App: Real-time Information Systems

MountainGuard – Insuring the Success of the Mountain Resort Industry

PistenBully – Number One Worldwide

PriNoth – For Perfect Pistes

SMi SnowMakers – Covers the World with Snow

technoAlpin USA – From Finding the Water to Delivering the Snow

wells Fargo & Company – A Diversified Financial Services Company

American locker – Lockers the Way You Want

Avalanche Ski wear – A Boutique Uniform Company

iFS – Equipment Financing & Leasing: Great Rates! Seasonal Payments

inntopia – The Mountain Resorts’ Leading Advanced Reservations Systems

Mountain Uniforms – Custom Built for the Industry

Neveplast – Artificial Ski Slopes and Summer Tubing

ryan Solutions – Leading the Resort Industry in Database Marketing

Se Group – Strategy First. Results that Last

Siriusware – Salespoint Solutions

Skidata – One Step Ahead!

Snomax – For Positive Effects on Operating Costs and the Environment

the locker Network – Locker Systems for Every Application

vacationroost – Central Reservations Expertise and Service

voxer – The Smart Replacement for 2-way Radios

wiegand Sports – A World of Slides

1riSK Management Solutions – Use and Access your Data from Everywhere

Active interest Media Mountain Group – Own the Mountain

BSA Architects: Bull Stockwell Allen – Designing Resorts, Creating Destinations

the Cawley Company – Where the Best Names are Seen

Ciee – The Premier Sponsor of the J1 Work & Travel Visa Program

CwA – Your Best Choice in Cabins

Ge Capital, Corporate Finance – Mountain Resort Equipment Loan and Lease Specialists

Geise engineering – Creating Fun in Snow and Sun

GetSkitickets.com – Your Online Lift Ticket Partner

interContinental hotels Group (ihG) – Franchise Opportunities for the Resort Industry

intouch technology Group – Be Connected

Magic Carpet lifts – Conveyor Lift Experts for All Seasons

Smarte Carte – Keeping Your Guest’s Valuables Safe and Secure

Star lifts – Taking You to the Top

trailCheck – Ski Patrol Incident Reporting Software

worldPay – Your Trusted Partner in Payments Processing

Gold

Silve

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Thanks to Our SponsorsWednesday, April 30, 20147:00am - 6:00pm ................................................................................................................... NSAA Registration Open8:00am - 1:00pm ..................................................................................................................... NSAA Golf Tournament8:00am - 4:30pm .................................................................................................................... NSAA Committee Meetings1:30pm - 4:30pm ..................................................................................................................... Arrival Day Programs4:30pm - 5:00pm .................................................................................................................... Annual Business Meeting5:00pm - 6:00pm .................................................................................................................... Innovation Showcase6:00pm - 9:00pm .................................................................................................................... Welcome Reception

Thursday, May 1, 20147:00am - 5:30pm .................................................................................................................... NSAA Registration Open7:30am - 8:30am ..................................................................................................................... Continental Breakfast8:30am - 9:45am .................................................................................................................... Opening Keynote10:00am - 11:15am ................................................................................................................... Sessions11:00am - 1:30pm ..................................................................................................................... Tradeshow Opening Lunch1:45pm - 3:00pm ..................................................................................................................... Sessions3:15pm - 4:30pm...................................................................................................................... Sessions4:30pm - 5:30pm ................................................................................................................... Golden Eagle and Safety Awards Reception5:30pm - 7:30pm ..................................................................................................................... Cocktail Reception in Tradeshow Hall

Friday, May 2, 20147:00am - 2:00pm .................................................................................................................... NSAA Registration Open7:00am - 8:00am .................................................................................................................... Continental Breakfast6:00am - 10:00am .................................................................................................................. Outdoor Adventures10:00am - 11:15am ................................................................................................................... Morning Keynote11:30am - 1:00pm ..................................................................................................................... Tradeshow Lunch1:00pm - 2:00pm ..................................................................................................................... Concurrent Keynotes2:15pm - 3:15pm ....................................................................................................................... Sessions3:30pm - 4:30pm .................................................................................................................... Sessions4:30pm - 5:45pm ................................................................................................................... Marketing Awards Reception6:30pm - 7:30pm ................................................................................................................... Cocktail Reception7:30pm - 10:30pm ................................................................................................................... Final Night Party

Saturday, May 3, 20148:00am - 10:00am .................................................................................................................. Departure Brunch

Schedule at a Glance

Savannah and its surrounding region is one of the premier

golfing destinations in the country. In fact, the very first golf

course in America was developed in Savannah. And the Westin

Savannah Harbor & Golf Resort proudly continues this fantastic

golfing tradition.

NSAA’s annual golf tournament is being held at the Westin’s

impeccable 18-hole course adjacent to the hotel, and surrounded by

peaceful coastal marshes. Designed by the legendary pro golfer Sam Snead, the championship course has received a number of

accolades. The course was voted one of the Top 10 New Places to Play Golf by Golf & Travel, awarded a coveted four-star rating by

Golf Digest, and ranked one of the Top 100 Courses in America by Conde Nast. The resort annually hosts the PGA Tour’s Legends of Golf

Classic. (You can sign up for the golf tournament on the Convention registration form.)

And Savannah is also an easy drive to the golfer’s paradise at nearby Hilton Head Island, which is only 20 minutes away, not to

mention the amazing golfing nearby in Charleston, South Carolina, or the famed Augusta National Golf Club two hours to the north. After

a brutal winter, Savannah is perfectly located to escape for an extended golfing retreat.

NSAA GOLF TOURNAMENTWednesday, April 30 8 a.m. Shotgun

1:30 – 2:15 p.m.

A Sirius UpdateMark Danemann, President, Siriusware

Mark Danemann will present an update on Siriusware as a company, their software solutions, and those of accesso as well. These topics and more will be discussed in a session designed both for existing and potential Siriusware users. As always you will have an opportunity to bring up site-specific topics and

general questions. We hope to see you there!

Voxer – The Smartest 2-Way Radio to Hit the SlopesMia Fagersten Sandvoll, Senior Manager, Business Development, Voxer

Voxer shares how a smartphone and desktop- based voice and location solution can replace expensive and limited functionality 2-way radios. Their globally-patented technology enables efficient communication amongst management or seasonal employees for mountain operations, transportation, and lodging. Live and recorded audio allows for team capabilities or instant direct communication. Come see their case studies and discuss your resort’s communica-

tion needs.

2:30 – 3:15 p.m.

Central Reservations – Strategies & OpportunitiesJim Barsch, COO, VacationRoost

Is your Central Reservations Service a cost center? Is it shrinking? Do you feel as if it is something you “have to do?” Attend this session to learn how a Central Reservations Service can help grow skier visits, capture a greater share of the ski visitor’s spend, and ultimately increase ski visitor market share. Experts will discuss how Central Reservations have improved both their visitor’s experience

and overall mountain experience.

Best Practices in E-Commerce PricingEvan Reece, Co-Founder & CEO, Liftopia

Liftopia’s CEO will share industry benchmarks on pricing, e-commerce, and distribution metrics across hundreds of resorts on the Liftopia platform. Liftopia will showcase how pricing and the data driven pricing decisions are the primary drivers of success in any ecommerce business and present case studies

that are actionable for ski areas of any size.

3:30 – 4:15 p.m.

Social Engagement through the RTP|ONE LivePass Mobile PlatformJohn Collins, Strategic Sales Executive, ACTIVE Network

ACTIVE’s RTP|ONE LivePass mobile application provides a unique point of interaction with your guests. As a platform for social engage-ment strategies, LivePass helps you develop engaged guests who are more loyal, will spend more time and money, and will promote your brand. See why social engagement is important to your resort and how LivePass can help you

implement a strategy of your own.

Introduction to Inntopia Responsive CommerceTrevor Crist, CEO, Inntopia

Inntopia demonstrates its new responsive commerce platform, which allows your guests to book all of your resort products (lift, lessons, lodging, transportation, and more) from any device (desktop, tablet, phone) and through all of your relevant sales channels (online, over the phone, and through wholesalers and tour operators). Come learn why so many resorts

are making the move to Inntopia.

Arrival Day Programs Wednesday afternoon, april 30

Sponsors providing insights and expertise on their products and services

Keynote & Featured Speakers

DAVID STILLMANBridging the Generational DivideDavid Stillman is the co-founder of BridgeWorks, a company focused on generational issues in the marketplace, namely, how to connect with four generations of customers: Millennials, Generation Xers, Baby Boomers, and Tradition-alists. How can ski resorts ensure that their marketing initiatives appeal to all ages—and that each customer’s experience will help engender a life-long commitment to the sport? Stillman will address what resorts can do to attract and retain various demographics, with a focus on Millennials and Generation Xers—arguably the most promising markets for the ski industry. Stillman is the co-author of the bestselling book, When Generations Collide: Who They Are. Why They Clash. How to Solve the Gen-erational Puzzle at Work. He has appeared on CNN, CNBC, and the Today show, and has been featured in TIME Magazine, Entrepreneur, The New York Times, and USA Today. Stillman was recently named to the prestigious list of “Forty Under 40” by The Business Journal.

SCOTT DEMINGEmotional Brand-BuildingScott Deming is an international keynote speak-er, business trainer, author, and leading author-ity on brand building and creating the ultimate customer experience. He is the owner of RCI, a marketing company that has won numerous awards for client and employee programs, including Business Journal’s “Most Inspiring Business of the Year.” An expert in “emotional brand-building,” Deming will discuss what resorts can do to resonate with customers on a personal level—giving them reasons to connect with the skiing and snowboarding experience as something more meaningful than merely spending a day on the slopes. Deming has been interviewed for his unique approach to brand building on national tele-vision and radio, and has been published in Newsweek, Sales and Service Excellence, Inc., Entrepreneur Magazine, and in his best-selling book The Brand Who Cried Wolf.

GOP CONGRESSMAN BOB INGLISThe Conservative Case for Climate ActionBob Inglis is a staunch Republican who will discuss the conservative case for action on cli-mate change. Inglis—former U.S. Representative for South Carolina’s 4th Congressional District—believes the ski industry is on the frontlines of climate change because it is among the first to experience the consequences. He will discuss why it’s important for everyone, regardless of political persuasion, to get behind climate action. Inglis asserts that conservatives should heed facts and science, and accept that climate change is caused by human activities and poses significant risks. In 2012 he launched the Energy and Enterprise Initiative (E&EI), a nationwide public engagement campaign promoting con-servative and free enterprise solutions to energy and climate challenges. E&EI supports energy policies that are aligned with conservative principles of limited government, accountability, reasonable risk-avoidance, and free enterprise.

USDA UNDERSECRETARY ROBERT BONNIEPartnerships in Recreation on the National ForestsAs the undersecretary for Natural Resources and Environment with the USDA, Robert Bonnie oversees the Forest Service and Natural Re-sources Conservation Service. He also served as the senior advisor to Secretary of Agricul-ture Tom Vilsack for environment and climate change initiatives. Before joining USDA, Bonnie was vice president for land conservation with the Environmental Defense Fund, where he focused on developing incentives to reward private land stakeholders, like farmers, ranchers, and forest owners, for stewardship activities.Bonnie will discuss the importance of forging a strong partnership between ski areas and the U.S. Forest Service, with jurisdiction over 193 million acres of public land. Bonnie will share his vision of how the Forest Service and ski areas together will transition to a four-season model, and meet the natural resources challenges posed by a changing climate, vegetation man-agement crises, and shrinking federal budgets. A must-attend session for all public land resorts!

From left to right: Dave Stillman, Scott Deming, Congressman Bob Inglis, USDA Undersecretary, Robert Bonnie

Go Figure: Final Season Numbers from the Kottke Report

How will this season’s numbers turn out, given the unusual weather variability

across the country? Will the great year in the Rocky Mountain region offset

the effects of the polar vortex and the California drought? Our annual State

of the Industry assessment will candidly examine the highs and lows from the

2013/14 season, including business volume, ticket yields, capital expenditures,

season pass sales, ski lessons, and summer visits. We’ll also scrutinize recipro-

cal pass partnerships, and how well the industry is doing at growing the sport.

Sizzle or Fizzle? Analyzing the Winners and Losers of Summer Attractions and Events

In a two-part examination of our four-season business model, our first ses-

sion consists of a deep-dive economic analysis of summer attractions at ski

areas. RRC Associates’ Nate Fristoe analyzes separate survey results from

resort operators and consumers regarding ski areas as summer destinations.

We’ll examine those summer attractions—zip lines, mountain biking, challenge

courses, mountain coasters, even Frisbee golf—that have the biggest bang

for your buck. In addition, we will assess some examples of special events

over the summer that pay off, and those that don’t—and how resorts can best

monetize their off-season events.

The Hidden Risks of Summer Activities

In part two of our assessment of summer business opportunities, we exam-

ine the all too-often overlooked role of smart risk management with summer

attractions and events. While the revenues are far less on the summer side

of the business ledger, the risks are not—and they differ considerably from

the exposures we face in winter. Our insurance and legal experts will examine

some of the obscure and unanticipated risks from a variety of summer attrac-

tions, both from within the realm of ski resorts and outside as well. The risk

component of the summer business equation is critical, and this deep-dive

will provide tools and practices to maximize returns and minimize exposure.

SessionsThis is a sampling of the sessions we’ll be offering in Savannah.

Refining Your F&B Strategy: Balancing Capacity, Capital, Brand, and Guest Experience

The second-highest revenue generator for resorts

is food and beverage. F&B plays a critical role in

delivering on your brand promise, and that requires

a delicate balance between through-put and yield,

while weighing capacity versus character. Whether

you take it outside for additional capacity, use smart-

ly placed food trucks, or employ other clever expan-

sive design options, a thoughtful F&B strategy can

help define your brand and overall guest experience.

Our panel will explore a host of creative alternatives

across the industry designed to feed the masses.

Passing Muster: Will Cooperative Reciprocal Pass Programs Redefine Pass Sales?

Does this pass make my mountain look big? Season

pass alliances and reciprocal partnerships are the

latest promotional innovation in an increasingly

competitive marketplace. To be effective, resorts

must analyze the right partner (or partners), and

identify the strategic goals they hope to achieve. Our

panelists are the driving force behind the most recent

partnerships, including the Mountain Collective,

Powder Alliance, and the Intrawest Passport. Led by

Greg Ditrinco, editor of SKI magazine, the panel will

address how such partnerships are formed, the key

demographics sought, pricing considerations, and the

challenges of minimizing cannibalization while maxi-

mizing revenue. They’ll also explore the pros and cons

of such programs and how independent, unaligned

resorts are responding to the increased competition.

Easy Money: The Future of Mobile Payment Systems

How easy do we make it for our customers to give us

their money? Innovative mobile payment systems are

quickly becoming the new normal at retailers of all

types. From Starbucks to Nordstrom’s, and from Über

to your local microbrew, retailers of all stripes are

leveraging cloud-based technology, Near-Field

Communications (NFC), and now-ubiquitous technol-

ogy like Square to blend mobile payment technologies

into an over-arching consumer retail experience. Todd

Ablowitz—an expert in both mobile payment systems

and skiing—will explore how smart retailers have suc-

cessfully harnessed a wide variety of mobile payment

platforms to influence their customers’ spending

behavior. He’ll also discuss the pitfalls retailers should

avoid and how new technologies are evolving to

make spending easier, and less spendy.

Working in Partnership for Recreation on the National Forests

As USDA Under-Secretary for Natural Resources and Environment, Robert

Bonnie oversees the Forest Service and all 193 million acres that the agency

manages. In this session, Bonnie will share his vision of how the Forest Service

and ski areas together will transition to a four-season model, and meet the

natural resources challenges posed by dramatic climate change, vegetative

management crises, and shrinking federal budget. Bonnie has a wealth of

experience in the natural resources arena, previously serving as senior advisor

to Agriculture Secretary Tom Vilsack for environment and climate change,

and also as vice president for land conservation with the Environmental

Defense Fund.

The Future of Snowsports Injuries

The ski industry has come a long way in minimizing injuries from skiing and

snowboarding, with some tremendous successes that have saved the sport—

and the skiing and riding public—billions from injuries and claims. Two of the

best engineers in the field of snowsports epidemiology, Jake Shealy and Irv

Scher, will analyze the remarkable strides in safety made by manufacturers

and resorts. They will also compare new data and conclusions from the most

recent NSAA 10-year injury study, as well as other peer-reviewed studies,

including contrasting relative injury risks between skiing and snowboarding.

Our engineers will also address potential equipment advances on the horizon

that will continue to improve safety.

Net Gain: Analyzing Net Promoter Metrics to Drive Growth

For more than a decade, the Net Promoter Score (NPS) for the Likelihood to

Recommend has given businesses—including ski resorts and market leaders in

many industries—a quantifiable tool to evaluate guest loyalty and the health

of their brands. While discounted by some, NPS is increasingly becoming a

common metric for gauging customer loyalty because—in contrast to satis-

faction—loyalty is highly correlated with business performance. Ski areas that

have adopted it are using it to enhance the guest experience and guide their

Sessions Continued

operations, marketing, and capital investment. Importantly,

the revenue increases from higher repeat and referral

business that accrue from NPS increases can be quantified.

Our panel of NPS devotees will explore how they are lever-

aging this data into resort decision-making, as well as the

limitations inherent within the data.

The Specialty Retailer’s Role in Growing the Sport

There has been much discussion in the past several years about

how, as an industry, we can work together to grow participation in

snowsports. On the area side, 15 years of extensive research has given us

the best practices outlined in the Growth Model and subsequent programs

like LSSM and BAF. In order to drive growth, we need to combine forces with

retailers to increase the number of participants trying snowsports. Retail

shops are a critical link in the experience and education of new skiers and

riders. This panel will discuss the issue of growing participation with key

players from the specialty retail side of the industry, what the future holds for

the specialty retailer, and the partnerships that will need to be enhanced to

support increasing new participation.

Cracking the “Never Evers” Code: Inspired Ideas to Bring New People to Snowsports

In the never-ending effort to bring new people into snowsports—those who

have “never ever” tried skiing or riding—we have assembled some of the most

passionate industry leaders that are leading the charge. Our panelists will cover

some of the most clever and successful programs for getting new people

through the door—everything from inspired ideas appealing to retirees, inven-

tive “learn to ski” programs and Bring a Friend initiatives, and partnerships

with local retailers and national hard goods manufacturers. Emphasizing the

“trial” component of our broader trial and conversion efforts at growing the

sport, this session will highlight the best trial initiatives from across the industry.

After all, a rising tide of new skiers and riders lifts all resort boats.

Connecting with the Millennial Market: The Future of Freestyle Terrain

There are 80 million Millennials in the U.S., surpassing

even the Baby Boomers in overall size and market

influence. As this generation embraces adulthood,

resorts will need to cater to their unique interests

and preferences to ensure the viability and longevity

of the industry. Successful resorts are engaging this

critical demographic through creative and innova-

tive freestyle terrain offerings, along with providing

opportunities to connect with friends, family, social

networks, and share user-generated content. This

generation requires resorts to shift their thinking in

how they develop and deliver fresh products and

services, including learn-to and retention programs,

strategic branding and marketing initiatives, and new

approaches to park operations and design. In an

entertaining late-night talk show format, this panel

will analyze the best resort strategies and practices to

attract and retain this unique, critical audience.

Methods to Measure the Medium: Analyzing the Return of Your Resort’s Social Media

Efforts through social media engagement should

ultimately be tied back to business and revenue goals.

As social media matures, how do you justify your

growing investment in digital media? What metrics

really apply for capturing the true value of this medi-

um? Dave Amirault, Aspen-Snowmass’ in-house digi-

tal wizard, will take us through Aspen’s sophisticated

tracking and measuring methodologies, and explain

how resorts can better evaluate the successes

(and failures) of their messaging and how they

convert toward improving your bottom line. From

building guest affinity and driving promotions to sim-

ply engaging customers, we will examine the latest

cutting-edge tools and metrics to help you influence

the effectiveness of your social media initiatives.

Sessions Continued

For those of us in the ski industry, there’s nothing quite like springtime in Savannah.

The blooming dogwoods and magnolias, soft coastal breezes, and unforgettable Lowcountry cuisine are like a warm embrace after the hectic winter months. As an attendee of the NSAA National Convention and Tradeshow, you’ve no doubt earned a little R & R—and you’ll

find numerous options for doing so while you’re here.

Plan to spend at least one evening walking along the Riverfront, one of the city’s most popular tourist attractions. Here you’ll find pubs, bistros, outside dining, and live music, along with boutiques and specialty shops that offer everything from jewelry and cigars to Civil War memorabilia and motorcycle apparel. Stop for a drink at one of the many clubs and restau-rants that provide an unobstructed view of the Savannah River, the waterway linking the Savannah Port to the Atlantic Ocean. You might spot a dolphin or manatee, or even a huge cargo ship making its way to or from the port. To get a sense of why Savannah is lauded as a “Southern gem,” set aside some time to wander through the Historic District with its stunning 18th and 19th century homes, many of which are open to visitors. This part of town is laid out in 21 squares, each containing a lush, picturesque central garden with fountains and benches that invite you to linger. Sign up for a trolley tour that will whisk you by the most famous sites, or a ghost tour that high-lights the city’s colorful history of otherworldly encounters. If you’re seeking an unforgettable culinary experience, there are so many great restaurants nearby you’ll be hard-pressed to pick just one. Lowcountry cuisine is one of the country’s

richest culinary traditions, with a broad range of historic influences. Even if you’re not a big fan of shrimp and grits, there are so many complex signature dishes, you’re sure to discover a new favorite. And if you want to work off the indulgence, consider signing up for boot camp, speed golf, or kayaking. But, if simply relaxing on the beach is what you have in mind, the gorgeous Georgia coastline beckons just beyond the city limits. Little Tybee Island is just 20 minutes from Savannah, with wide stretches of salt marshes along the way. Once you arrive at Tybee, with its unspoiled sugar-sand beach, you’ll see why this quiet getaway is a favorite of the locals. We plan to see you often at the Convention and Tradeshow, but we hope you take some time to indulge in the many cultural offerings that are unique to the area. The most success-ful and enjoyable conferences offer a mix of business and pleasure, and we think Savannah is the perfect setting for both. We hope you agree.

One of the best things about attending the National Convention and Tradeshow is the chance to soak up new information and great ideas to take back to your resort. But who wants to sit through a long presentation or aggressive sales pitch? If you like a cut-to-the-chase approach when learning about resort products and services, you’ll get just that at the Innovation Showcase—one of the most popular sessions at the NSAA Convention and Tradeshow. During the Showcase, scheduled for Wednesday, April 30, from 5 to 6 p.m., a select group of NSAA member suppliers will have three minutes each to deliver a highly energized and compelling presentation on their product or service. So be sure to stop by this fun and informative session for a glimpse of what promises to be new, unique, and useful. That way you’ll be the conduit for innovation at your own resort.

Savannah

Innovation Showcase

Tradeshow

• Advertising, Marketing, Public Relations

& Research

• Architectural Design & Resort Planning

• Communications Systems

• Computer Systems, Hardware & Software

• Consulting Services

• Consumer Equipment/Rental Manufacturers

• Education/Training Services

• Electrical/Mechanical Products & Services

• Engineering & Design Services

• Equipment Brokerage & Leasing

• Facility Products & Services

• Fences, Nets, Barriers

• Financial Services

• Floor/Deck Coverings & Surfaces

• Food & Beverage Equipment, Supplies & Services

• Human Resource Services

• Indoor/Outdoor Rack Systems

• Insurance

• Lift Components, Drives, Manufacturers, Supplies & Services

• Maps, Trail Guides, Brochures

• Photo ID Equipment, Supplies & Services

• Publications

• Racing & Competition Supplies, Instructional Programs

• Safety Products & Equipment

• Security Lockers & Systems

• Signs – Informational, Mountain Advertising & Trail Marking

• Ski Report/Weather Services

• Ski & Snowboard Manufacturers

• Snowgrooming Equipment, Manufacturers, Parts & Service

• Snowmaking Components, Design, Products, Services & Systems

• Summer Recreation Equipment & Services

• Ticketing Systems, Supplies & Software

• Travel Services

• Uniform Design & Sales

• Wire Rope Sales & Service

SEA KAYAKINGBuses depart at 6 a.m.($135, includes transpor-tation and box breakfast; pre-register with NSAA)Rejuvenate with an early morning excursion of sea kayaking at nearby Tybee Island, a pristine

barrier island where the Savannah River meets the Atlantic Ocean. Tranquil morning waters allow early risers to explore the tidal salt marsh-es surrounding the island, its unique maritime forests, and the habitat of native dolphins and manatees. Paddlers will enjoy the sublime colors and gentle ocean breezes of an Atlantic sunrise, not to mention breakfast on the shuttle to the island. (Space is limited to 40.)

SPEED GOLF6:30 a.m.Club at Savannah Harbor($50; pre-register with NSAA)After a huge success in Palm Springs, speed golf is back for a second year. You know you should get that run in, but you also might like a

Friday Morning Activities

quick round of golf—why not combine the two? This is golf’s answer to skiing’s biathlon! Strap on your running shoes (no golf shoes required), and play nine holes of golf as fast as you can. Choose four clubs that you feel will best serve you for this challenge. Players will tee off one at a time, three minutes apart. With a couple of exceptions, the regular rules of golf apply. The clock starts when you tee off on the first hole, and stops when you make your last putt on the final hole. Your ultimate score, then, is your shot total, plus the time it takes you to complete the round.

BOOT CAMP8 – 9 a.m.Join HKD Snowmakers and their professional fitness trainer for the 4th annual early morning Boot Camp. For those of you that par-ticipated last year in Palm Springs, we promise an equally rewarding and entertaining morning of ex-ercise. Bring your spouse, friends, and colleagues, and start your day off right with some Southern Hospitality and a lot of sweat.

First EveningWednesday, 6 – 9 p.m.Our opening night cocktail reception will be held on the spacious front lawn of the Westin, with lovely vistas of the Savannah River evoking the casual elegance of this historic Southern harbor town. This is a great time to reconnect with friends and make new acquain-tances before the start of the Convention and Tradeshow. There’ll be plenty of delicious hors d’oeuvres and signature cocktails nuanced with the flavors of the region’s irresistible Lowcoun-try cuisine. Casual chic attire is perfect for the reception, but it can get cool here at night, so bring along a sweater or jacket for our evening along the banks of the Savannah River.

Second EveningThursday, 5:30 – 7:30 p.m.With the convention in full swing, the Thursday cocktail reception at the Convention Center is

something you won’t want to miss. This is a great opportunity to socialize and explore the latest and greatest our industry suppliers have to offer resorts. There’ll be plenty of tasty hors d’ouevres and beverages on hand, but we hope you’ll consider making reservations at one of Savannah’s legendary restaurants later that evening for an exceptional and unbeatable culinary experience.

Final EveningFriday, 6:30 – 10:30 p.m.An ethereal scene awaits you at the gala on the last night of the Convention. References to Savannah’s eerie side—including a “live” statue from the famous book cover of Midnight In the Garden of Good and Evil, dramatic Spanish Moss-covered décor, and even a Tarot card reader—will make for a mystical, magical setting. But the vibe will be anything but subdued. Savannah’s past is rife with eccentric, lively characters…and the ski industry has more than a few of those, too. So come help us lift some spirits with new and old friends. A great party is clearly in the cards.

Social Side

Enjoy the best part of the day and get some exercise in the fresh coastal air. Friday’s keynote presen-tations don’t start until 10 a.m., so there’s plenty of free time for fun before you get down to business.

THE WESTIN SAVANNAH HARBOR

RESORT & SPA

Sparkling like a jewel on the banks of the Savannah River, the luxurious Westin Savannah Harbor Golf Resort & Spa will be the NSAA Convention headquarters. Offering the very best of Southern charm and modern amenities, this premier hotel is located right next to the Convention Center, and a free, 2-minute water ferry ride across from the Historic District. It’s a prime location not far from fantastic shopping and nightlife, but removed just enough for tranquility. It’s the kind of place where you’ll want to take time to sit outside, have a cool drink, and watch the activity on the river. Once you get back to your room, check out the Heavenly Spa by Westin™, or recharge with a round on the PGA Champions Tour golf course adjacent to the hotel. You may decide to go kayaking at the nearby barrier islands, take a trolley tour of the city, or just relax at the hotel’s outdoor pool and hot-tub. Located just 20 minutes from the Savannah airport*, the Westin offers convenient access to everything this gracious Southern city has to offer.

Westin Savannah Harbor Golf Resort & Spa1 Resort Drive • Savannah, Georgia 31421

Reservations: call 1-800-228-3000

NSAA Rate: $199 single/double occupancy (plus tax)

Reservation Deadline for NSAA rate: April 10

Please mention you are with the NSAA National Convention

THE HYATT REGENCY SAVANNAH

Located across the river from the Conven-tion Center, the Hyatt Regency is known for its gracious hospitality. This full-service downtown waterfront hotel offers unequalled access to the largest historic district in the United States, shops, golf, and legendary restaurants—and it’s a short, free ferry ride away from the Convention Center. While you’re there, be sure to take a leisurely stroll through the fabled neighbor-hood surrounding the Hyatt to view stately Georgia homes, landmark architecture, and other sights that have made Savannah famous. You can easily board a riverboat or hop on the trolley just outside the hotel’s front door for a moving tour of the famous Historic District. Incredible views, beautifully appointed rooms with all the modern amenities, and close proximity to Savannah International Airport, just 20 minutes away,* make the Hyatt a great choice for your stay.

Hyatt Regency Savannah2 West Bay Street • Savannah, Georgia, 31401

Reservations: call 1-888-421-1442

NSAA Rate: $185 single/double occupancy (plus tax)

Reservation Deadline for NSAA rate: April 10

Please mention you are with the NSAA National Convention

*(Please note: Savannah cab drivers often don’t accept credit cards.)

Accommodations

Ski Area Registration Form (for ski area employees only)

Ski Area Attendee/Convention Package (copy for additional attendees)

First Name Last Name

Name as you wish to appear on your badge

Title

Company

Address

City State Postal Code

Country

Telephone Fax

Email

Golf Wednesday, April 30, 2014 Sea Kayaking Friday, May 2, 2014 Speed Golf Friday, May 2, 2014

Spouse/Companion Program (Spouse/Companion must be registered to attend the convention)

First Name Last Name

(Program includes the Cocktail Receptions, Tradeshow and Final Night Party)

Golf Wednesday, April 30, 2014 Sea Kayaking Friday, May 2, 2014 Speed Golf Friday, May 2, 2014

Payment method: Visa MC AMEX Check #

Card # Expiration Date

Name on Card (please print)

Signature

Please return to NSAA by mail:NSAA133 South Van Gordon St., Suite 300Lakewood, CO 80228USAfax: 303-986-2345or register online at: www.nsaa.orgtel: 303-987-1111Supplier information available at www.nsaa.org

Cancellation policy: refunds will be handled on a case-by-case basis and must be requested in writing no later than 5 working days after the convention.

Convention package includes: All NSAA Sessions, Opening Night Reception, Continental Breakfasts, Admittance to the Tradeshow, Tradeshow Reception and Lunch, Marketing Awards Reception, and Final Night Party.

The Spouse/Companion package includes: Opening Night Reception, Continental Breakfasts, Admittance to the Tradeshow, Tradeshow Reception and Lunch, Marketing Awards Reception, and Final Night Party.

Fee (U.S. $) On/Before April 1, 2014 After April 1, 2014Member $650 $750Non-Member $700 $800Golf Tournament $165 $165The Spouse/Companion Program $300 $300Speed Golf (space is limited) $50 $50Sea Kayaking (space is limited) $130 $130

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NSAA National Convention and Tradeshow, Savannah, GA April 30 - May 3, 2014

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