ARGD Discussion

Tell us something you find out about

SAUL BASS

ARGD Saul Bass

ARGD Discussion

Reading Assignments

1.So You Want to Be a Graphic Design?

2.Design Specialties

comments, thoughts and questions

ARGD

What is Graphic Design? continued

Design Specialties

ARGD Job Divisions

Employers

Publishers including:Magazine/Periodical/Book/Directory/Newspaper

Design firms

Advertising agencies

Publicity firms

In-house creative departments

Large retail stores

Nonprofit organizations

Government agencies

Universities

Self-employed (freelance)

. . .

In-house design department

Art Department

Art & Design Department

Art Service Department

Design Department

Design Service Department

Creative Service Department

Creative Group

Graphics Group

ARGD Job Titles

1. Manager level:

Creative Director

Design Director

Corporate Art Director

Creative Service Manager

Design Manager

Brand Strategist

3.The Support Level:

Junior Designer

Assistant Designer

Associate Art Director

Assistant Art Director

Production Artist

Art Associate

2.The Creative or Design level:

Senior Designer

Designer

Senior Art Director

Art Director

Graphics Editor

4. Entry Level:

Assistant Designer

Junior Designer

Intern

ARGD PRINT DESIGN

Type Design

• “Font Design”

• Process

• Tool Glyphs FontLab Studio5

• Type Foundries: Typekit House Industries

Hoefler & Co.

• Designers: Louise Fili Erik Spiekermann Tobias Frere-Jones

Type Design Process

Typeface Gotham used in Obama Campaign designed by Tobias Frere-Jones in 2000.

ARGD PRINT DESIGN

Editorial Design

Magazine Design/Newspaper

Design/Book Publishing/

Brochure/Newsletter Design

• Employers

Magazine/Publishing houses

• Tool:

Adobe InDesign

• Designers:

Alexey Brodovitch

Josef Müller-Brockmann

Flatplan meeting in editorial design office

Harper’s Bazaar Spreads designed by Alexey Brodovitch, 1938

ARGD PRINT DESIGN

Marketing and Advertising Design

Fast-paced, creative, interesting job

• Involves:

Art Direction

Copywritng

Production

Branding

• Projects:

Drafting posters, billboards, or print ads

social media banners, sales emails

• Designers:

George Lois

Think Small Ad 1959

McDonald’s fries Ad

ARGD PRINT DESIGN

Branding

Identity Design, Logo Design

• Involves:

Logo, stationary, style guide or

branded website

• Designers:

Paul Rand

NIKE logo Saks Fifth Avenue Brand Identity by Pentagram

ARGD THREE DIMENSIONAL DESIGN

Package Design

Requires:

Understanding design production

and materials

Package Design by Louise Fili Pasta Package Design

ARGD THREE DIMENSIONAL DESIGN

Environmental Design

Involves:

Signage, map, way finding system, design

promotional display, exhibition

Exhibition DesignNew York Subway system signage by Massimo Vignelli

ARGD INTERACTIVE DESIGN

UI/UX, website, computer graphics

Employers:

Software development firm, Internet

media firms, Online publishers,

Online retailers

Tools:

Adobe Dreamweaver, Muse, XD

Wordpress

App Design Wireframes Website design

ARGD INTERACTIVE DESIGN

Motion Graphics Design

Animation, Film title, Television Ads,

Video games

Tools:

Adobe After Effects, Final Cuts

ARGD Discussion

Non-Graphic Design majors,

Please name one interesting graphic design example related to your major.

How can graphic designers serves you in your future career.

ARGD Discussion

The Universal Art of Graphic Design

Graphic Design pre-major:

What kind of graphic design field or project interests you?

ARGD

The Creative Group 2017 Designer Salary Guide

Graphic designer (1-3 years): $39,750–$56,750

Graphic designer (5+ years): $67,500–$93,000

Package designer: $59,500–$91,000

Visual designer: $66,000–$99,250

Front-end web developer (3+ years): $80,000–$119,500

Web designer (5+ years): $83,250–$118,000

Interaction designer (5+ years): $88,250–$124,500

UX designer (1–3 years): $52,000–$79,500

UX designer (5+ years): $92,750–$138,000

—The Creative Group

ARGD General Practice or Specialization

Pro: There’s so much to specialize in!Con: Some design specialties are riskier than others

Pro: By specializing, you can command more professional respectCon: By specializing, you exclude a potential customer base

Pro: You can develop a richer career trajectory

Con: You won’t develop a flexible career trajectory

Pro: By specializing, you work towards becoming an expertCon: You always have to be at the top of your game

“If one hungers for creative challenges, then general practice is preferred; If longs for consistency, then specialization is a good option.”

—Steven Heller

ARGD Assignment

PAPER: Write a paper, minimum 300 words, describing your interest in visual communications of any kind as a potential career, if not as a career, what it means to you.

Paper due on Thursday, Sept. 14th

Reading: The Story Behind The Famous FedEx Logo, And Why It Works