SAUDIFIFA 2017 Our Partnerssaudififa.com/download/SaudiFifaProposal(English).pdf · · 2017-04-02SAUDIFIFA 2017 Our Vision ... • To manage, plan, organize, and create events for

www.saudififa.com© 2017 Saudi Youth Innovators . All Rights Reserved.

2

Our PartnersSponsorship Proposal

SAUDIFIFA 2017

About UsSponsorship Proposal

SAUDIFIFA 2017

Our Vision • To be the first choice for providing innovative solutions in the field of Strategic, administrative , marketing,

legal consultations, business development and study of new trade projects.• To manage, plan, organize, and create events for festivals & conferences; • To Invest in the field of digital entertainment, holding digital conferences, championships and exhibitions • To manage and execute corporate social responsibility.

The Saudi Youth Innovators was established in 2007 and expanded widely with its investments indifferent fields and countries. The head office is located in Jeddah, KSA . The company focuses oninnovation, invention and continuous development ; helping them build an excellent reputation with theircustomers. The company grows through strategic partnerships with both medium and large corporations,locally and internationally. The company is part of a group of companies; all of which work as individualstrategic units whilst sharing common services within the group.


4

2014

Revenue

$ 143,522,000

(SAR 538,207,500)

World Ranking : 35

2016

Revenue

$ 503,545,000

(SAR 1,888,293,750)

World Ranking : 20

eSports Saudi Arabia StatsSponsorship Proposal

SAUDIFIFA 2017

350%Revenue

Growth within 2 years

•One of the highest gaming revenue ratio compared to relatively smaller population

•One the fastest growing eSports industry in the world

eSports Data Analysis

175%Growth in Ranking

Source Website : NewZoo


5


6

Gamers Age DemographicsSponsorship Proposal

SAUDIFIFA 2017

Age 25-34

42%

Age 35-44

23%

Age 45-55+

12%

Male

83%Single

41%

Married

57%

Age 13-24

23%

Source Website : GFK


7

Nielsen Game RankSponsorship Proposal

SAUDIFIFA 2017

FIFA 17

2nd Most Anticipated

Video game for

PlayStation 4 in 2016. 98%


8

SAUDIFIFA ObjectivesSponsorship Proposal

SAUDIFIFA 2017

Vision

Build a proper eSports Structure and organization operating large eSports tournaments around the Kingdom of Saudi Arabia

20k+ SaudiFifa PlayersHuge monthly Social Reach

20k+ Matches Played20 weeks of competition


9

Target AudienceSponsorship Proposal

SAUDIFIFA 2017

Males.

Football/Sports fans.

Age 13-45.

Console owners / Videogames fans

Interested in Socialization

Passion for Competition

Events TimelineSponsorship Proposal

SAUDIFIFA 2017

27/03/2017

Saudi society for culture and arts conference

center at Jeddah Corniche

Press Conference

Each location will have 3 weekly winners and will

be distributed exciting prizes.

Weekly Prizes

31/03/2017

Beginning of Competition at 10 Different Locations

Inauguration Ceremony

Each participant can take part several times during the duration of 12 weeks

Qualifying rounds

TBA

Post Event Press Conference

Knockout stages to have 100 finalists in the 13th

and 14th week.

Semi Finals

The End

The grand finale will take place over 3 days at

the Red Sea Mall

Final Event


12

CSR InitiativeSponsorship Proposal

SAUDIFIFA 2017

showing good sports conduct during the championship which aims to establish harmony among the different age groups

Development of Morality

Developing and improving the mental ability. Developing the thinking skills and solving the problems.

Development of Ability

Giving equal opportunity to handicapped participants by accepting entry without fees

Handicap Accessibility

No to intolerance, no to drugs , yes to the cooperative gamers in addition to enlightenment of digital entertainment advantages and disadvantages

Sports Enlightenment

A good source for the professionals and amateurs to meet up and socialize

Social Gathering

Realizing the vision 2030 by improving the ethics and morals of different age groups in the community. This aims to realize the vision with our best possible efforts

Realization of Vision 2030


13

Marketing Strategy Sponsorship Proposal

SAUDIFIFA 2017

Communication

1. Radio : MIXFM

2. Social Media : Saudi Fifa, MIXFM , Virgin and UTURN

3. Outdoor : 2.5 M Flyer distribution , 10+ LED Displays around Jeddah

4. Influencers : 50+ Influencers

5. In- Store Branding

6. Magazines : Destination

In-Store

1. Gaming Stores

2. Electronics Stores

3. Ticketing Stores

On-GroundActivation

1. Red Sea Mall

2. 10+ Gaming Centers in Jeddah and Makkah

3. Schools

4. LED Panels on all main intersections of Jeddah

Brand Presence

1. In game Venue Branding

2. Activation permission on all gaming Venues

3. Branding Across all participation stores

4. Branded Display and Equipment

www.saudififa.com© 2017 Saudi Youth Innovators. All Rights Reserved.

14

Expected ROISponsorship Proposal

SAUDIFIFA 2017

8 9

25

20

39

45

31

35

5355

0

10

20

30

40

50

60

One Two Three Four Five Six Seven Eight Nine Ten

Direct and indirect media

communication benefits are

SAR 22 Million SAR

Sample ROI

4400%

Marketing Expenditure

• Platinum Sponsorship investment SAR 500,000

• Media & Brand Exposure: 20 Million SAR Inclusive (TV, Radio, Social Media, Outdoor activation)

• On- Site Exposure & On location activation: 1 Million SAR Inclusive (Red Sea Mall branding and Booth Space + 14 weeks of activation space in 10+ Entertainment in Jeddah & Makkah)

• Influencer Marketing: 1 Million SAR Inclusive (200+ Influencers, gamers and Saudi Sports star)


15

Legendary Sponsor (Platinum SAR 500,000)Sponsorship Proposal

SAUDIFIFA 2017

1.Hosting the sponsor to speak in the press conference before the event launch 2.Praise the sponsor support in the inauguration ceremony3.The sponsor speech slot in the inauguration and final ceremonies4.VIP chairs in the first row in inauguration and final ceremonies5.VIP entering tickets in the inauguration and final ceremonies6.A special booth for the sponsor in an inauguration and final ceremonies7.Putting the sponsor logo in the inauguration ceremony in many places including entrance, hall, background, meting and displays (one day) and in the final ceremony (three days)8.Distribution of printing materials, gifts and samples of the sponsor in the inauguration and knockout stages in the 10 appointed halls9.Putting the sponsor logo in the official site SAUDIFIFA.COM10.Putting the sponsor logo on the social media (20 weeks)11. Putting the sponsor logo on the general publications (20 weeks)12.Putting the sponsor logo in the (10) entertainment sport halls appointed to the dead in Jeddah and Makkah13. Putting the sponsor logo on the organizers and players T-shirts (20 weeks)14.The appearance of the sponsor logo in the promotion video of the event(paid advertisement in different social media sites throughout the Gulf) (20 weeks)15.The appearance of the sponsor logo and mentioning his name in the media coverage (radio, TV, newspapers, magazines)16.The appearance of the sponsor logo among the promotion video in the stands (Uturn)17.Hosting the sponsor in the radio, newspapers and magazines18.Playstation and 4 control hand under special version (saudififa) together with fifa17, with the sponsor logo on it (the logo is on the device and the control hand19.Origianl Football FIFA 2017 signed by stars and famous one on which the sponsor logo is attached20.Participation in the crowning of the champions in the final ceremony21.A medal from the ceremony sponsor in the final ceremony (red sea mall)

Features


16

Professional Sponsor (Golden SAR 350,000)Sponsorship Proposal

SAUDIFIFA 2017

1.Hosting the sponsor to speak in the press conference (before the launch event).2.VIP chairs in the first row in the inauguration and final ceremony 3.VIP tickets for the inauguration and final ceremony 4.Dedicated booth for the sponsor in the inauguration and final ceremony.5. sponsor logo will be displayed in the inauguration ceremony - entrance, hall, background , meetings and displays (one day) and in the final ceremony (three days)6.Distributing the publications, gifts and samples in the inauguration ceremony in the designated 10 halls.7. The sponsor logo to be featured in the promotion video of the event’ the paid advertisement in different social media throughout the gulf (20 weeks)8. The sponsor logo will feature in the official site: saudififa.com9. The sponsor logo will feature in the social media site (20 weeks)10.The sponsor logo will feature in the general publications (20 weeks)11.The sponsor logo will feature in the 10 entertainment sport halls dedicated for the finalists in Jeddah and Makkah.12.The sponsor logo will feature in the organizers’ and player’s T-shirts for the complete 20 weeks.13.The sponsor logo will get all the media coverage in Radio, TV, newspapers and magazines for 20 weeksThe logo will feature in the promotion videos and posters on the stands.15.Distributing the publications, gifts and samples in the finalists of the 10 halls dedicated in Jeddah and Makkah (15 weeks)16.Playstation devices with 4 control hand-related to Saudi Fifa will feature the sponsor logo on the device and the control hands)17.A distinguished medal shall be awarded in the final ceremony.

Features


17

Supporter Sponsor (Silver SAR 200,000)Sponsorship Proposal

SAUDIFIFA 2017

1.VIP entry tickets in the inauguration and final ceremony2.Dedicating a both to the sponsor in the inauguration and final ceremony3.Putting the sponsor logo in the inauguration in many sites (entrance, hall, background , meetings, displays (one day) and in the final ceremony (three days)4.The appearance of the sponsor logo in the promotional video of the event (paid advertisements in different social media throughout the Event Duration (20 weeks)5.Putting the sponsor logo in the official site of saudififa.com6.Putting the sponsor logo in the social media (20 weeks) 7.Putting the sponsor logo on the general publications (20 weeks)8.Putting the sponsor logo in the 10 entertainment sport dedicated halls that are specified for the matches in Jeddah and Makkah9. Putting the sponsor logo on the organizers and players T-shirts (20 weeks)10.The appearance of the sponsor logo and mentioning his name in the media coverage (radio, TV, newspapers, magazines …..) (20 weeks)11.The appearance of the sponsor logo among the promotional video and posters on the stands of (u turn) promotion12. A distinguished medal shall be awarded in the final ceremony.

Features


18

Red Sea Mall Final Event FloorSponsorship Proposal

SAUDIFIFA 2017

Platinum Booth

Silver Booth

Exit

Exhibitor Booths

Playing Arena

Stage

Golden Booth

Entrance

8xEmergency Exit

VIP Elevator

Food Court

Sitting AreaPublic Elevator

www.saudififa.com© 2017 Saudi Youth Innovator. All Rights Reserved.

19

Jeddah

Address

[email protected]

+966 590090002

Http://www.saudififa.com

Phone & Email

Facebook.com/TheSaudiFifa

Twitter.com/TheSaudiFifa

Instagram.com/TheSaudiFifa

Social Media

Contact UsSponsorship Proposal

SAUDIFIFA 2017


20

Documents

SAUDIFIFA 2017 Our Partnerssaudififa.com/download/SaudiFifaProposal(English).pdf · · 2017-04-02SAUDIFIFA 2017 Our Vision ... • To manage, plan, organize, and create events for