Saudi Research and Publishing companyReport

Humaid Al Naeimi 200921124

Yousef AL Hammadi 201102743

Ali Al Mazrooei 200906023

Khalid Al Nauimi 201017729

Fall 2012

[Pick the date]

Introduction:

Newspaper and magazine are two of strongest media of all time. They

are part of what we may call today the old media. We visited Saudi

Research and Publishing Company on the 4th of October. First, when we

were at the company reception, it was only few minutes before the HR

& Administration manager Abeer Atta welcomed us and she introduced

us to the stuffstaff. The stuff staff where kind and helpful, they try to

answer all our questions. The SRPC was established in 1972. It has

many publications most of them are magazines and also a good

number of newspapers. In this report we will talk about the

publications, the two specific magazines, that also we will cover and

the processes and steps of how they make magazines.

The report chapters

Introduction by Humaid Al Naeimi

Chapter 1 publications by Yousef AL Hammadi

Chapter 2 Sayidaty Magazine by Khalid Al Nauimi

Chapter 3 Hia Magazine by Ali Al Mazrooei

Summary and conclusion by Humaid Al Naeimi

Publications

Publications

In my report I will talk about Saudi Research and Publishing company, it has

many useful newspapers and magazines in more than towo languages.

It is the publisher and copyrights owner to of 14 publications. Of which are 6

daily newspapers, 4 weekly magazines, and the last 4 is monthly ?. This Their

publications cover many different age groups in the community.

Newspapers :

Al Sharq Al Awsat

Launched in July of 1978 out of London, UK, Al Sharq Al Awsat is a

leading Pan-Arab Arabic newspaper. The newspaper is of diversified

content, covering regional politics, social issues, economic and

business news, as well as sports and entertainment. In addition to 21

specialized supplements.

Arab NewsLaunched in April of 1975 in Jeddah, Arab News is the first

publication of the Group. Arab News is a leading English language

newspaper in the Kingdom and the GCC. The newspaper is of

diversified content, covering politics, social issues, economic and

business news, as well as sports and entertainment. The paper

targets English-speaking individuals in the GCC and the Arab world.  

 

Al RiyadiahLaunched in January of 1987 in Riyadh, Al Riyadiah is an Arabic

language daily newspaper with an exclusive focus on sports. The

newspaper provides news coverage as well as research, analysis and

commentary on domestic, regional and international sporting events.

The paper targets primarily Saudi and GCC youths and sports

enthusiasts.    

   Al EqtisadiahLaunched in December of 1992 in Riyadh, Al Eqtisadiah is an Arabic

language daily newspaper with an exclusive focus on economic and

business news and analysis. The newspaper provides news coverage

as well as research, analysis and commentary on domestic, regional

and international economic and business-related events.  

 

MalayalamLaunched in September of 1994 in Riyadh, Malayalam is the only

daily newspaper in the Kingdom to be published in the Malayalam

language (specific to the Karallas area of India). The newspaper is of

general content, providing news on political, social, sporting,

economics and other developments, primarily on central Asian

countries.

Magazine:

Al MajallaLaunched in February of 1980 in Riyadh, Al Majalla is a

weekly Arabic language magazine, focusing on political,

economic and business news, with a fully translated

section from the Economist. The weekly magazine

targets the elite segments of the Kingdom and other

Arab countries.   

ArrajolLaunched in May of 1992 in Riyadh, Arrajol is a male-

oriented Arabic-language monthly magazine, focusing

on the male lifestyle in the Arab world. The magazine

contains articles and information of interest to men,

including fashion, automotive news, and others. As

such, the magazine’s target audience is the adult male

population of the Kingdom and the Arab world. 

BasimLaunched in September of 1987 in Riyadh, Basim,

published in Arabia, focuses on educational and

entertainment contents targeting younger generations.

The weekly magazine targets the youth (between the

ages of 4 and 15) in the Kingdom. 

 

AljamilaLaunched in October of 1994 in Riyadh, Aljamila is a

female-oriented Arabic-language monthly magazine,

focusing on general topics of interest to younger

women, including social, beauty, fashion, and health

matters. The magazine’s target audience includes, to a

great extent, the female teenagers and young adults in

the Kingdom and the Arab world.

Islamic Finance & Investment  

 

Launched in May of 2009 in Riyadh, Islamic Finance &

investment Magazine is the first Monthly Arabic

language magazine in the Arab and Islamic world,

focusing primarily on news of Islamic banking

organizations, Takaful insurance companies and all the

structures of Islamic banking. IT has a close relationship

with various universities and research centers for

Islamic banking. 

FocusThe time no longer bears pages full of words and now is

the time of the brevity, and because the image is only

able to transfer information and full description of

passing moments, Focus Magazine has come and

changed the concepts.

Sayidati

SayidatiSayidaty is one of the magazines published by Saudi Research and

Publishing Company. was founded by Hisham Hafiz and his brother

Muhammed Hafiz in London. Later, it was founded in Riyadh in March

1981. The magazine was relocated from London to Dubai in 2005. The

English edition was launched in 2007 after publishing in Arabic since

1981. This magazine is women-specific focusing on beauty, fashion

and social issues.The magazine is published in Dubai and Beirut and

distributed throughout the Middle-East, North Africa, Europe and

America.

Sayidaty magazine types

1- Sayidaty weekly magazine.2- Sayidaty English monthly magazine.3- Sayidaty mother and baby. 4- Sayidaty decors 6months. 5- Sayidaty website daily updated

process of collecting and publishingWe discussed many media issues and the process of collecting and

publishing. They have a lot of porter in some countries including:

Egypt, Lebanon, Syria and other countries who are sending messages,

letters, news and pictures to cover health, entertainment, fashion,

social and family issue. Then, in SRPC headquarter in Dubai the editors

receive all this information. After the editors edit the work they send it

to a designer who makes the final design. At the end of the day they

send all the work to the supervisor editor so later it isbe send sent for

printing and publishing.

The editors work up to 12-14 hours a day .Sometimes they work more

times or less.

How they make money and advertising Because this magazine has huge audience in different society levels

both rich and poor, gender, age and nationality. the other companies

who want to make ads in this magazine. This magazine gets the money

from this companies and when it is sell sold it in markets, malls and

other public places.

Advertising and retail are the two major revenues for the magazine? What about the subscription?

This part is a little bit weak.

Hia Magazine

Name : Ali Saeed Ali Rashid AL MazrooeiID: 200906023

Hia Magazine Launched in August of 1992 in London. Hia is a female-oriented Arabic-

language monthly magazine. Focusing on the female lifestyle in the

Arab world. The magazine contains articles and information of interest

to women, including beautify, health, interviews with celebrities,

fashion articles, travel, jewelers and other articles of interest to

women. As such, the magazine’s target audience is the adult female

population of the Kingdom Saudi Arabia and the Arab world and High

Income Females. This magazine published by Saudi Research & Publishing

Company (www.srpc.com), one of Saudi Research & Marketing Group

companies. The editor in chief is Mrs. Mai Badr . This magazine circulation

about 53,310 copies.

Target Audience:

In 2009 & 2010, Hia was declared luxury monthly magazine in KSA and UAE.

Hia readers are very niche due to its strong distribution in the Royal Palaces, VIP

lounges and luxury salons.

Hia marketing:

Each year, Hia built a new strategy by studying the market and it is evolvement

(sample, round table studies and survey are done). This interaction is behind the

events and sponsorships that Hia covers and participates in, like Ladies club

(Sharjah and Dubai), Charity and business conference, social events.

Hia and publishing:

Hia magazine has partnership with Al-Khaleejiah Advertising .The place

of Al-Khaleejiah Advertising It is near of SRPC in Dubai . It send advertising

and information to hia magazine to edit and publish . Hia magazine edits

and publishes information in Arabic language . It distributes in different

places. The table show the distribution of hia magazine.

Grand Total KSA GCC Others

53,310 34,658 13,391 5,261

Distribution Spas, 7 and 5 stars Hotels like Raffles – Dubai, Beverley hills, Royal Monceau in Paris, VIP lounges, Libraries, Bookshops, Stations, hair Dressers, Nail Bars, Jewelry shops and mainly Subscribers 18,150

Media of hia magazine :

Printed Hia magazine.

Web side: www. hia mag.com

Hia Magazine facebook: www.facebook.com/ Hia . Magazine  - 

Hia Magazine (HiaOnline) on Twitter : https://twitter.com/ Hia Online

Hia magazine on iPad :

Now Hia magazine move from the old media to the digital media.

Experience Hia magazine on the iPad.It is free to download from APP

Store now but later this application will cost an amount of money. This

application will give you the ability to purchase each month's digital

issue through iTunes and read and store as many digital issues as

you’d like within the same app. The digital media supervisor is Moeza

Hanzouti one of who contribute to develop this magazine on ipad.

Summary The Saudi Research and Publishing Company might be the largest print

media publisher in the Arab world. It has big numbers of newspapers

and magazines under its name which is printed. Sayidaty is a really

wiell known magazine in the region with over 30 years since it saw the

light in 1981and it’s still one of the best today. Hia magazine moved

forward not be just a print media so later many other magazines of

SRPC join to make theire magazines as an e-book, website, Twitter and

a Facebook. After all the SRPC is an amazing media company which

has made a huge success and it keeps moving up to the better.

Conclusion

To conclude we learned and experienced a lot from our trip to Dubai

Media City. Some of which are like, group work, how magazine be

published, how to deal with people, how the media moved to the

digital world, how they collect data. And above all we learned that

whatever business or project we have with any institution or

organization we should first take make an appointment. (yes, we all

learn this from this adventure.)

Sources to follow SRPC

www.srpc.com

www.sayidaty.com

www.hiamag.com

My comment: Excellent job! This is the best team work. You are well organized and everyone cooperated and contributed accordingly. Besides, your presentation is fantastic, very good design and very well done project! Bravo!