SATYA PAUL

SATYA PAUL The Designer behind The Global brand Satya Paul

SATYA PAUL established in 1985, satya paul is now known globally for its excellence in design. The designer behind the global brand Satya Paul was originally born in Leigha, Pakistan and came to India during the division of the country. Satya paul is one of the pioneering designers in the global fashion industry .  A pioneer in the industry, he is the founder of two of the best stores in the country - heritage and L`affaire.  Launched in 1985 Satya paul is one of the premier designer brands in India with an international presence.: SATYA PAUL established in 1985, satya paul is now known globally for its excellence in design. The designer behind the global brand Satya Paul was originally born in Leigha , Pakistan and came to India during the division of the country. Satya paul is one of the pioneering designers in the global fashion industry .   A pioneer in the industry, he is the founder of two of the best stores in the country - heritage and L`affaire .  Launched in 1985 Satya paul is one of the premier designer brands in India with an international presence. About Satya Paul

Idea behind the Label: Idea behind the Label The label has achieved what is possibly the highest accomplishment that the style is identifiable on the street. The label is celebrated for ingeniousness in design and a lively colour range, known for sensual womanly pieces, signature prints and ageless style. Having re-invented the traditional sari as a modern classic, the Satya Paul product line also comprises fusion and western clothing including scarves, bags, men’s accessories and fabrics and an entire range of classic bridal wear .   The evolution of the brand to an international fashion label is mostly based on the fact, that Satya Paul has always replied proactively to their entire environment . The look is a strong interplay of patterns and color that the new york times has hailed as works of kinetic art.

Inception: Inception Satya Paul was especially renowned for working with weavers in their own villages turning their craftsmanship into designer products . He used to travel to the west for exports since the seventies told him to start marketing the work that he was doing as a `designer brand`.  He launched the brand Satya Paul in the year of 1985, anticipating the bright future of the fashion industry in the world . Satya Paul is known for his designs inspired from the mother nature . The designer gets the inspiration from the life and from the whole world around us.

Leadership: Leadership Managing director for genesis colors pvt. Ltd. : Mr. Jyoti narula and for genesis luxury its Mr. Sanjay kapoor . As the managing director of genesis colors he heads the satya paul women's wear business running over 40 exclusive brand stores and also catering to over a 100 multi brand women's wear stores in india through a state of the art digital design studio, company run factories and a vast distribution network. Another major part of his scope of operations is the accessories division which has exclusive stores of both men's and women's accessories and sold also through a pan india dealer/distributor network. The most famous product being easily distinguishable is " satya paul neck - tie". These lines are also exported to several countries. The company also has a licensing tie up with the tie rack london group in england and has set up 7 exclusive tie - rack london stores in different cities across the country in the last six months. The plan is to have over a 100 such stores in the next three years. Part of his portfolio is also another initiative with the home grown premium lingerie brand bwitch , designed for the contemporary indian women, and now having over 300 doors nationwide.

Key Products: Key Products Exquisite couture, trendy prêt a porter garments, trademark saris and a variety of accessories including clutches, handbags and scarves highlight the diversity of satya paul women's wear. The menswear range includes the new age satya paul accessories which include neck ties, belts, wallets, and cufflinks. The collection is sure to satisfy any styling need for the successful man of today. The bridal collection by satya paul reflects the beauty and elegance every bride dreams of, for this most special day. An interplay of rich fabrics, fine embroidery and embellishments come together to create the perfect trousseau.

SARIS: SARIS Fabrics : A variety of finest quality fabrics in georgette, crepe, chiffon, brocade, jacquard weaves and satin present a host of choices and fluid body skimming drapes. Designs : we bring together a bouquet of designs in a kaleidoscope of prints: paisleys, floral, polkas, calligraphy, abstracts etc. In colors and hues to suit your corporate identity. Surface ornamentation and embellishments using sequins, colored stones, swarovski crystals can be used to create a luxe appeal.

Fusion Wear: Fusion Wear FABRICS : Corporate uniforms can be chosen to be created in plethora of fabrics. Choices can be made in cotton or cotton blends thereof; In wool - wool blends; polyster and blends; lycra and stretch, linen, georgette, crepe, silk and satin etc. PRINTS : The in-house resource facility can be used to create prints in various genres like floral, abstracts, animale prints etc. Color stories can be created in sync with the corporate identity / colors.  STYLES : Keeping in mind the current trends and sensibilities we create options for organizations to suit a global Image. Silhouettes in blouses, skirts, trousers are crafted keeping in mind the Indian body type, culture and the corporate image. In-house team of trained professional designers can create a variety of options in silhouettes and cuts to choose from. Sophisticated cuts created to flatter the figure and form. Care is taken to produce a garment with the right finish, drape and fall. 

Scarves & Stoles: Scarves & Stoles Fabrics: Finest quality of silk, satin, chiffon, georgette and crepe fabrics are used to bring together - comfort & quality. Colors & Designs: A fusion of colors brought together in polka dots, paisley, animal prints, tie and dye, floral etc.

Satya Paul Tie: Satya Paul Tie The Satya Paul “Tie” story is legendary. The tie has acquired the status of a fashion statement, in a man’s wardrobe. Fabrics : Ties are meticulously crafted from uber silk and silk blends; polyester and polyester blends; woven jacquards and diverse materials and textures.The tie linings and interlinings are finished to perfection with intensely researched raw materials.  The superb finish of the product ensures the right fall, that does not crease and regains shape within minutes of being hung. Colors & Designs : The variegated color palette on offer is unusual. Colors range from hot reds, cool blues, mauves, purples, blacks to rust and oranges.  The range of designs include the exotic, classics, floral, paisleys, motifs, geometrical designs, abstracts, tone on tone, polkas, stripes and many more.

Achievements: Achievements The brand has developed over years to a globally famous Indian fashion label, present across 27 locations in India and selected high street boutiques abroad . The evolution of the brand to an international fashion label is mostly based on the fact, that Satya Paul has always replied proactively to their entire environment . The first Satya Paul Signature store was inaugurated at DLF Emporio Mall in New Delhi. The diffusion line " Satya " exhibits the most exquisite designs in terms of prints. The line concentrates on selected design sensibilities and affordability to be aimed at the saree market . Satya Paul created a whole range of the collections for the Lakme India fashion Week (LIFW) which include the constellation, zigzag, stripes, floral, Guatemala, and calligraphy etc.

Fashion Shows   L IFW 2002   Here Puneet Nanda for Satya Paul presented their signature prints in basic black and white with accents of vibrant colours . The look was easy and calm carried forward in the sarees , churidaar-kurtas , skirts and dresses. The printed jacquard fabrics edged with sequins and multi-coloured beadwork were refreshingly elegant. The Indian shot silks in colours like red-green and magenta-blue were quilted finely to create a very wearable collection .  L IFW 2003   The first sequence of the Satya Paul collection was in black red and white printed with Oriental calligraphy. The lines were clean and uncluttered. Western fusion shapes: mini dresses, kurti churidars , ruched slinky pants in silk crepe de chines. Next was a sequence of slightly 60s looking spotty pints: white on strong pastels. This dotty theme went into a line of georgette saris. The next sequence was again in pastels, but this time all in stripes: horizontal, vertical diagonal and chevrons. Pants were wide legged flares or slimline understated flares. There was a lot of lycra as mini dresses and micro skirts. 

LIFW 2005   With a collection called Madonna Meets Sita -- meant to signify the marriage between the modern and the traditional -- Satya Paul`s son Puneet Nanda unveiled a collection that was rich, deep and complete. The Satya Paul collection incuded dresses in beiges with a very strong Indian influence, full sequined choli -like tops, knee-length kurtas , skirts with strappy dresses worn underneath. Some of the underclothes had prints that looked like paint had been splashed on. There were also digital print saris and net saris and designs that Satya Paul is best known for-a heavily embellished net sari with a paint-splashed petticoat. . W ills Lifestyle IFW 2006   The satya paul label was launched in 1985. It hasan unmistakable look and can be recognized on the street. The line comprisedof western and indian silhouettes, sarees , fabrics, accessories and ties for men. This retro modern collection was the first to have been designed jointly by puneet nanda and chiara nath , both multidisciplinary artists.

Corporate Social Responsibilities: Corporate Social Responsibilities Satya Paul has a strong commitment towards CSR initiatives. Over the years, the brand has been associated with several social responsibility initiatives, going that extra mile to offer its support to the community and individuals . Satya Paul has been associated with many CSR initiatives like- 1.Think pink - hosted many fund raising events across metro cities to highlight the cause of Breast Cancer amongst Indian women . 2.Another initiative taken up by the brand was, when it joined hands with WWF India to promote the cause 'wildlife conservation '. 3.Satya Paul was associated with Pratham - a non-profit organization that raised millions of dollars for literacy programs across the world by organizing various fundraisers . 4.The brand in association with NGOs' like Lakshyam , Earth Foundation, SCHI stood for noble causes to raise funds.

Strength &Weaknesses: Strength &Weaknesses , , , 3. The brand diversifying into other ethnic wear lines has made it a complete designer Indian wear. 4. The brand is present in all major cities and several Tier-2 cities with over 30 stores 5. The online store is a highlight which showcases all the collections STRENGTH 1.The success of the creator Satya Paul which is the brand itself has been the greatest USP for the brand. 2. The brand showcases its new collections at international fashion weeks and big shows like MISS WORLD which gives a lot of global exposure. WEAKNESS 1. Though the brand has diversified into other lines, saree still continues to be the product it is synonymous with. 2. The brand has not been able to cash on its global reputation to be in the premium ethnic wear segment by setting stores internationally.

Continues to Rise………: Continues to Rise……… The variety of the  Satya Paul womenswear  is fabulous, including gorgeous Indian couture, trendy ready to wear clothing, beautiful Indian sarees and a big diversity of Indian fashion accessories like clutches, scarves and handbags. The Menswear of the label especially concentrates on trendy and new age accessories for business and casual occasions. The offers for men range from cufflinks and belts to wallets and ties. Besides menswear and womenswear , the Indian designer label creates beautiful Indian bridal collections including sarees and lehengas in vivid colours , gorgeous embroidery and sophisticated patterns. Each garment emanates amazing beauty, elegance and resplendence in every way, what fulfils every imagination of a woman about her own bridal wear.

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