‘Satya’ behind the saga of designing

THINK about Satya Paul, and you are transported to a land of colourful hues. Ties, Sarees, Scarves adroitly designed to coax and lure even the hard to please eye.

Not so long ago, three musketeers met. Two had quit their white collar jobs, leaving behind a career, which could have sent them banking their way to the Wall Street and the third had a riot of designs waiting to be reiterated.

“I just wanted to do something of my own and do something big, before I was too old”, points out Sanjay Kapoor, who is a part of the Satya Paul group. Sanjay along with Jyoti Narula “reached Satya Paul’s doorstep” and thus began the saga of designing exquisite clothes. The three have outlined their niches with efficiency to pave way for a comprehensive whole. While Puneet Nanda “steers the ship of design”, Jyoti looks after “things that come after designing” like marketing and client servicing and Sanjay handles “strategy” also insisting that he is the in-house “entertainer”.

Widely known for their quality ties, Satya Paul has given the modern thinking woman – a reason to celebrate. With their well crafted repertoire of fabrics and ready to wear clothes, the women’s wear has snaked its way into the wardrobes.

“Genesis Colours Private Limited is the brand that offers everything to the intelligent, sensitive and desiring woman of today. It fulfills desire, drama and dimension the three essentials for uniqueness in design”, quip the men who take pride in dressing others.

The three had been toying with the idea of making their foray into the women’s wear segment for a long time. “However, it just about a year and a half ago when we brought it from the back burner onto the forefront”, chips in Sanjay. “We don’t follow fads or fashions. We like to create a trend. Simultaneously we offer choices without forcing our choice. Our USP is creating beautiful things that people enjoy wearing”, points out Puneet, who also exercises his vocals, having trained under Ustad Zahiruddin Dagar for almost three years.

Satya Paul creations are present at all leading stores in different parts of the country. Sarees and scarves in crepes, georgette’s, satin, chiffon and nets cater to all age groups. From 16-60 women are sure to find a special something from their range.

“We are improvising on the arts. Even when we are fusing the west with the east it is done after a whole lot of research, there is no dumping together of this and that”, explains Puneet.

The fabric is treated intricately in different ways, like using vegetable dyes or is hand painted. Occasionally, embroidered or dabbled with sequins and zari the pieces stand out in a melee of designer clothes. Working across different market price and quality segments, the Satya Paul brand is all set to open its store in the near future.

A state-of-art design studio and a well networked force all over the country coupled with “appropriate price tags” and innovative designs is reason enough for the trio, to embark on the mission to “dress individuals as they should, and not follow fads that make them look like sheep, which translates to being dressed alike.

Source: Tribune