SATURDAY SUNDAY - Amazon S3 · Saturday, November 26, 2016 12:00 Noon-5:00 p.m. IAFE Board of Directors Meeting & Lunch Bally’s Skyview 1 (North Tower, 26th Floor) Sunday, November

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Saturday, November 26, 2016

12:00 Noon-5:00 p.m.IAFE Board of Directors Meeting & LunchBally’s Skyview 1 (North Tower, 26th Floor)

Sunday, November 27, 2016

8:00 a.m.Bringing Home the Bacon Fun Run & WalkParis Convention Entrance

Awards Presentation and Continental Breakfast will followin Paris Versailles 1 & 2 at the conclusion of the run.

Tom Umiker, CFE, ChairSponsored by Robinson’s Racing Pigs

8:00 a.m.-6:00 p.m.RegistrationParis Ballroom Hallway

Trade Show Exhibitor CredentialsSponsored by ShoWorks

IAFE OfficeParis Convention Entrance

8:30 a.m.Fun Run AwardsParis Versailles 1 & 2Sponsored by Robinson’s Racing Pigs

8:30 a.m.-10:30 a.m.Institute of Fair Management Course:

Facility Sales & MarketingBally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)

This course will help you understand how to apply basic marketing concepts to the specific area of facility usage year-round (non-fair).Emphasis will be placed on how to develop a marketing plan.This course material is applicable to all attendees whose fair operatesyear-round facilities for rental to others.

Presented by Adam Heffron, CFE, Washington State FairThis is an elective for-credit course of the Instituteof Fair Management. All attendees are welcome,even if not enrolled in the Institute.

9:00 a.m.-4:00 p.m.NICA Board MeetingParis Loire

4:00 p.m.MassParis Bordeaux

10:00 a.m.Interdenominational ServiceParis BordeauxConducted by Joe Potillo, Potillo Sanitation Service

10:45 a.m.-12:15 p.m.Institute of Fair Management Course: Ag Programming —

Education for the PublicBally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)

This course will provide an overview of the role fairs playin agriculture education, how to develop an agriculture educationprogram at your fair, how to incorporate STEM (Science, Technology,Engineering, and Mathematics) in agriculture education, andhow to be innovative in educating your fairgoers about agriculture.

Presented by Becky Brashear, CFE, Maryland State FairThis is a for-credit course of the Institute of Fair Management.All attendees are welcome, even if not enrolled in the Institute.

1:00 p.m.-1:30 p.m.Pokémon Go at FairsBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Kelly Larson, CFE, Alaska State Fair

SATURDAY

SUNDAY

NOTE: A Registered Attendee Badge Is Required for Admittance to ALL IAFE Events and Areas

GET YOUR CONTEST USB!Pick yours up in the Ed Shed —

ONE per fair!The USB flash drive contains most of the topthree winners in Ag, Competitive Exhibits,Sponsorships and Communication Contests,

(excluding TV/radio and videos and certain other categories).

Courtesy of theNorth Carolina State Fair

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1:00 p.m.-4:00 p.m.Institute of Fair Management Course: Board GovernanceBally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)

What is the true job of a governing board? How can board andstaff members effectively fulfill this job? This symposium will focuson the principles of effective group leadership that will help boardsdefine and focus on their work while empowering and energizingstaff to get the work delegated to it done. The session will presentan integrated model for systematic and comprehensive clarityof roles and accountabilities and will address effective delegation,the role and responsibility of the board, board composition andstructure, the conduct of board members (including conflictof interest), the relationship between the board and chief executive,recruiting and retaining board members, and the assessment/evaluation of the effectiveness of the board. Bill Charney, CEO/principal consultant of Charney Associates,is a highly respected consultant in leadership and governance education for boards of directors and the agencies they lead.He is the co-author of The Board Member’s Playbook.Prior to founding Charney Associates, he was the founder and CEOof Denver’s Cherry Creek Arts Festival.

Presented by Bill Charney, CEO, Charney Associates$125 ADDITIONAL FEE REQUIRED. PLEASE NOTE THAT SEATING IS

LIMITED, AND ON-SITE REGISTRATION MAY NOT BE AVAILABLE.This is a required for-credit course of the Instituteof Fair Management. All attendees are welcome,even if not enrolled in the Institute.

1:00 p.m.-6:00 p.m.IAFE Ed ShedBally’s Event Center (Indigo Tower, 1st Floor)

The Ed Shed is home to IAFE Contest entries and will be the location for all Round Tables. In addition, attendees can tune-uptheir know-how at the Training Corral, an area designedfor special workshops.

1:30 p.m.-2:30 p.m.Round Table DiscussionsBally’s Event Center (Indigo Tower, 1st Floor)1) To Smoke or Not to Smoke?

Kelly Larson, CFE2) Theming Your Fair

+ Round Table Plus — Bally’s Grand SalonHelen Funk

3) Mobile App vs. Mobile WebsiteElena Hovagimian

1:45 p.m.-2:15 p.m.WiFi in 2016Bally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Steve Graustein, Fryeburg Fair, Maine, and

Wally LeVesseur, CFE, Minnesota State Fair

2:00 p.m.-3:00 p.m.WorkshopEssential Skills of Dynamic Public SpeakingBally’s Gold (Indigo Tower, 1st Floor)u Leadership/Professional Development Track

If you’re the type of speaker who occasionally “ums” and “ahs”your way through a presentation, this workshop is just what youneed! Gain confidence to overcome nervousness and give speechesand presentations like a pro. These skills are essential for industrypros and vital for individuals who deal with media, board presentations, legislative groups, commissions, and others.

Presented by Dan Douglas, South Carolina State Fair

2:30 p.m.-3:00 p.m.Digital Signage SoftwareBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Wally LeVesseur, CFE, Minnesota State Fair, and

Andy Kroening, CFE, Wisconsin State Fair

3:00 p.m.-4:00 p.m.Round Table DiscussionsBally’s Event Center (Indigo Tower, 1st Floor)1) CrossFit/Color Runs/Paint Parties

Lonnie Smith2) Rain & Cancellation Insurance

Robert Holmes3) Use of Metal Detectors/Bag Searches

u Facility Management TrackDebbie Dreyfus-Schronk, CFE

3:15 p.m.-3:45 p.m.‘Ask Me Anything’ SessionBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Kelly Larson, CFE, Alaska State Fair

3:30 p.m.-4:30 p.m.WorkshopsFairs Addressing Tough Social IssuesBally’s Silver (Indigo Tower, 1st Floor)u Revolutionary Track

These fairs have not shied away from the tough social issuesof today. Learn how they are reaching out to their communities andcreating discussions and good will. Issues will include: Anti-Bullying,Suicide Awareness, and hosting the Worlds AIDS and HolocaustMemorial exhibits.

Presented by Launa Rabago, Pima County Fair, Ariz.; Kathryn Jenkins,Calgary Exhibition & Stampede, Alberta; and Shaun Schleif andJaime Parr, CFE, Nebraska State Fair

SUNDAY

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What Is Your Status, and Is It Right?Bally’s Gold (Indigo Tower, 1st Floor)u Resourceful Fairs Track

Determining proper IRS reporting status can be more complicatedthan it appears at first. Those wanting to organize a not-for-profitare often confronted with determining what type of organization theywant to be. There are a number of choices available dependingon the organization’s purpose. In addition, with the IRS’s interestin mission drift, existing organizations need to have a clear understanding of their respective exempt status in order to protectthe organization’s exemption. This program will help new organizations (such as your fair foundation) determine the best structure and preserve the structure of existing organizations.

Presented by Robert R. Lyons (Back by popular demand!), CPA, MST,Director of Nonprofit and Government — Marks Paneth, LLP

Dealing with THAT Smell in Your Livestock FacilitiesBally’s Event Center (Indigo Tower, 1st Floor)u Training Corral

You know it when it hits your nose the minute you walkinto the barn or arena — ammonia. Did you know it might also causeillness in both show animals and in people? Find out the detailson how microbial products can eliminate ammonia and reducesolids. Bio S.I. Technology products can successfully eliminatethe cause of ammonia, rather than merely treating the symptoms.

Presented by Brandon Boughen, M.Ag, Bio S.I. Technology

Monday, November 28, 2016

6:30 a.m.-7:30 a.m.Cardio Wake UpParis Loire

Open to all fitness levels. Join us for a morning workout.Led by Priscilla Gerrard, Topsfield Fair, Mass.

7:00 a.m.-6:30 p.m.RegistrationParis Ballroom HallwaySponsored by ShoWorks

7:30 a.m.-12:00 NoonIAFE Ed ShedBally’s Event Center (Indigo Tower, 1st Floor)


4:45 p.m.-5:45 p.m.First Friends ReceptionParis Versailles 1 & 2

Reception for the first-time attendees and their mentors.Using a speed-dating format, first-time attendees to the Conventionwill be paired up with veteran attendees for a brief 5-minute,one-on-one conversation. It will be a chance to ask questionsabout the Convention, IAFE, and meet lots of fellow fair folk! The reception will be followed by an optional tourof the hotel’s meeting facilities.

Sponsored by Coca-Cola Refreshments

5:00 p.m.MassParis Bordeaux

6:00 p.m.-8:00 p.m.Raisin’ for a Reason 2016: Game Changer Kick-OffLINQ Hotel — The BLOQ (inside) on the 5th Floor

Everyone, please join us for our Game Changer Kick-Off —a tailgate-themed casual evening filled with fun! Get your “game on”and wear your favorite sports team’s colors or gear! Proceeds benefit the IAFE Education Foundation andthe Institute of Fair Management.

$100 SPECIAL ADMISSION REQUIRED (INCLUDES FOOD ANDDRINKS). INQUIRE AT THE IAFE REGISTRATION DESK ORAT THE DOOR OF THE EVENT.

SUNDAY

MONDAY


IAFE ZONES

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MONDAY7:30 a.m.-8:45 a.m.Continental Breakfast & Zone Business Meetings

Pick up your breakfast (coffee/juice/soda/pastries) in the areaof your Zone Meeting listed below, and then proceed toyour applicable meeting room by 8:00 a.m.

Sponsored by Allied Specialty InsuranceZone 1: Bally’s Bronze 1 & 2 (Indigo Tower, 1st Floor) —

Jessica Underberg, CFEZone 2: Bally’s Skyview 2 (Indigo Tower, 26th Floor) —

Nancy Smith, CFEZone 3: Bally’s Bronze 3 (Indigo Tower, 1st Floor) —

Steve PattersonZone 4: Bally’s Gold (Indigo Tower, 1st Floor) —

Kathleen O’Leary, CFEZone 5: Bally’s Silver (Indigo Tower, 1st Floor) —

Jill HardestyZone 6: Bally’s Skyview 1 (Indigo Tower, 26th Floor) —

Cliff BartonZone 7: Bally’s Skyview 4 (Indigo Tower, 26th Floor) —

Judy Duncombe, CFEZone 8: Bally’s Skyview 3 (Indigo Tower, 26th Floor) —

Rick Pickering, CFE

8:45 a.m.-9:15 a.m.Using iPads for Exhibitor Check-In, Judging, Etc.Bally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Mike Hnatt, ShoWorks

9:00 a.m.-9:30 a.m.Why the OABA Circle of Excellence Is Important

for Your Fair & CarnivalBally’s Event Center (Indigo Tower, 1st Floor)u Training Corral

The Outdoor Amusement Business Association (OABA),the largest trade association representing the mobile amusementindustry, developed the voluntary Quality Assessment Audit program,which led to the Circle of Excellence designation for those throughout the U.S. and Canada. Carnivals, concessionaires, andindependent ride operators that are publicly noted with the OABACircle of Excellence are businesses that clearly exceed industry standards and know that the quality of their operation andguest satisfaction are keys to their success as well as their fairs’.The Circle of Excellence designation awards a high level of prestigethat fairs, expositions, and festivals should acknowledge when looking for good, quality operators in the mobile amusement industry. Learn how this program can help your fair or exposition.

Conducted by Jay Strates, Strates Shows, Inc., andBob Johnson, Outdoor Amusement Business Association (OABA)

9:00 a.m.-10:00 a.m.Round Table Discussions — First SessionBally’s Event Center (Indigo Tower, 1st Floor)

Don’t worry about missing a topic! All Round Table topics discussed during the first session will be repeatedduring the second session from 10:15 a.m.-11:15 a.m.

1) Using Mobile AnalyticsFirst Session — Jodi Buresh, CFESecond Session — Aaron Pederson

2) Vendor Management Software OptionsFirst Session — Mike OlcottSecond Session — Steve Graustein

3) Legal Selling of Licensed ProductsFirst Session — Jim Baron, CFESecond Session — Janice Coroneos

4) Fairgoer Care — Guest Services+ Round Table PlusFirst Session — Bonnie Seaman, CFESecond Session — Jaime Kwiatkowski

5) Facility Usage — Non-Fair Animal Eventsu Facility Management TrackFirst Session — Bev Fisher, CFESecond Session — William Thompson

6) Total Concert Experience — From Ticket Purchase to Day of ShowFirst Session — Mallory HinesSecond Session — Kristi Chuckel, CFE

7) STEAM (Science, Technology, Engineering, Art, and Mathematics)and Your FairFirst Session — Nancy NortzSecond Session — Stacey Wade, CFE

8) Sponsorship — Agency or In-House?u Sponsorship TrackFirst Session — Paula BeadleSecond Session — Rhonda Livingstone

9:00 a.m.-10:00 a.m.Workshops — All Attendees Welcome1. Board & Staff — Who Leads What?Bally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)u Leadership/Professional Development Track This workshop explains the distinctions between governance and management leadership and introduces key principles to optimize the performance of each, with particular focus on viewing the board chair’s “CGO” (Chief Governance Officer) role. Key concepts will include: • Defining the Board’s Purpose • The Three “Job Products” of Effective Boards • The Three Characteristics of Effective Delegation • How Boards Can Exercise Appropriate Control Over Operations without Micromanagement • “One-Voice” LeadershipPresented by Bill Charney, CEO, Charney Associates

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MONDAY


2. Hispanics & Asians & Gays, Oh My! Outreach DiversityBally’s Silver (Indigo Tower, 1st Floor)u Revolutionary Track These fairs are trendsetters in terms of multicultural marketing. The San Diego County Fair’s Hispanic marketing program is a 1997 Western Fairs Association Merrill Award recipient. Their groundbreaking “Out at the Fair” — also a WFA award winner — is an LGBT outreach program, and they also produce an award-winning Asian Festival. Pima County Fair (Tucson, AZ) has worked with the United States Holocaust Memorial Museum since 2006 to produce an exhibition and marketing campaign for outreach to the Jewish community and to teach tolerance and Holocaust remembrance. In 2016 the fair implemented an LGBTQ community partnership and marketing campaign with the Family Diversity Project and Exhibits: Love Makes a Family. The Calgary Stampede has worked with the Somali Association, as their event takes place during Ramadan. They’ve also worked with the Syrian refugees that have come to Calgary, including them in the Stampede’s celebration. Presenters will share their success stories, tips on getting started, and how reaching out to untapped multicultural groups can increase fair attendance each year.Moderated by Kristi Chuckel, CFE, Wisconsin State FairPanelists to include Luis Valdivia, San Diego County Fair, Calif.; Launa Rabago, Pima County Fair, Ariz.; and Kathryn Jenkins, Calgary Exhibition & Stampede, Alberta

3. Facility Development PlansBally’s Skyview 1 (Indigo Tower, 26th Floor)u Resourceful Fairs Track Facility development can be challenging for all fairs, but can seem very daunting for fairs that have very limited staff or no staff at all. What resources can you call on and how do you develop your facilities for your community?Moderated by Steve Patterson, Hendricks County 4-H & Agricultural Fair, Ind.Panelists to include Tara Sheldon, Holmes County Fair, Ohio; Cara Muhlenkamp, Mercer County Fair, Ohio; and Echo Renner, Park County Fair, Wyo.

4. Ask the ExpertsBally’s Skyview 2 (Indigo Tower, 26th Floor)u Sponsorship Track Sign up for a quick review! Members of the Sponsorship Committee will be available for one-on-one consultation. Have a contract, a proposal, or an idea that needs and fresh and experienced set of eyes? Sign up for a time and bring your draft with you.Experts to include Jen Puente, CFE, Wisconsin State Fair; Laura Murek, Montgomery County Agricultural Fair, Md.; Paula Beadle, Caravel Marketing; Tamara Goddard Swager, Tandem Partnerships; and Matt Immel, CFE, Fond du Lac County Fair, Wis.

5. Rally NetworkingBally’s Skyview 3 (Indigo Tower, 26th Floor)u Facility Management Track Check out this all-new event! We have invited the organizers of RV rallies, motorcycle rallies, and other non-fair facility users to come to the convention. They are looking to network and discuss their needs with fair facilities. Your non-fair events coordinators need to be at this session.Moderated by Bill Dutcher, MontanaFair, and Bob Aldridge, BMW Motorcycle Owners of America

6. Proximity Marketing:Geo-Targeting, Geo-Fencing, and BeaconsBally’s Skyview 4 (Indigo Tower, 26th Floor)u Revolutionary Track Beacons, geo-fencing, and geo-targeting — proximity technology generates a veritable gold mine of data with relatively little effort as event producers track attendee behavior and deploy marketing activations. How can you leverage this constant feedback loop to up your game? How do you ensure that your geo-marketing strategy enhances the event experience instead of becoming a nuisance? With this presentation, we examine what we’ve learned from the first few years of proximity technology and the dos and don’ts that ensure success.Presented by Travis Janovich, Etix

9:00 a.m.-10:30 a.m.Institute of Fair Management Course:

Information TechnologyBally’s Gold (Indigo Tower, 1st Floor)

This course is open to all convention attendees. The informationis pertinent to fairs of all sizes, regardless of your role —staff member, CEO, board member, or volunteer. This course willbriefly touch on the many aspects of this broad subject: recentupdates on use of technology, how fair websites have developed, anda general review of the basics of a good site, maintaining databasesand utilizing e-newsletters, general information on social media(though this is not a marketing course), and recent developmentsin online ticketing, as well as other software resourcesfor fair management. In addition, the course will provide informationon developing an IT infrastructure on the fairgrounds.

Presented by John Johnson, Jr., CVFM, Hebron Harvest Fair, Conn.This is a for-credit course of the Institute of Fair Management.All attendees are welcome, even if not enrolled in the Institute.

9:30 a.m.-10:00 a.m.Facebook EventsBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Angel Moore, Alameda County Fair, Calif.

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9:45 a.m.-10:45 a.m.Dealing with THAT Smell in Your Livestock FacilitiesBally’s Event Center (Indigo Tower, 1st Floor)u Training Corral

You know it when it hits your nose the minute you walkinto the barn or arena — ammonia. Did you know it might also causeillness in both show animals and in people? Find out the detailson how microbial products can eliminate ammonia and reducesolids. Bio S.I. Technology products can successfully eliminatethe cause of ammonia, rather than merely treating the symptoms.

Presented by Brandon Boughen, M.Ag, Bio S.I. Technology

10:15 a.m.-10:45 a.m.Facebook AdsBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Angel Moore, Alameda County Fair, Calif.

10:15 a.m.-11:15 a.m.Round Table Discussions — Second SessionBally’s Event Center (Indigo Tower, 1st Floor)

Don’t worry about missing a topic! All Round Table topics discussed during the first session from 9:00 a.m.-10:00 a.m.will be repeated during this second session. Please see the first session for topic details.

Make Up a Rotary Meeting Round TableBally’s Event Center (Indigo Tower, 1st Floor)

This will be an opportunity for fair industry Rotarians to make upa missed rotary meeting. Learn from and meet fellow Rotariansin the fair industry from around the world.

Moderated by Scott Stoller, CFE, Silver Dollar Fair, Calif.

10:15 a.m.-11:15 a.m.Workshops1. Community PartnershipsBally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)u Resourceful Fairs Track Just because you are not a huge event doesn’t mean you can’t have an impact on your community. Your event, no matter what size, is a reflection of your community and important to the public. Learn what the fairs have done to impact their area through fundraising, food drives, community celebrations, and adding resources to their community.Moderated by Lisa Hardy, Alberta Association of Agricultural SocietiesPanelists to include Cliff Munson, Siskiyou County Fair, Calif., and Jennifer Giesike, CFE. Washington Town & Country Fair, Mo.

2. How To Manage Volunteer ConflictBally’s Silver (Indigo Tower, 1st Floor)u Leadership/Professional Development Track Are you looking for a way to reduce the amount of time spent dealing with conflict with volunteers at your fair? The Washington State University Extension Volunteer Conflict Model is here to help you accomplish that outcome. A multi-disciplinary group of WSU Extension professionals came together in 2013 to develop a model based on youth development principles that would provide both guidance and learning to volunteers. The step-by-step design of the model: 1) guides the professional through identification of specific behaviors contributing to conflict; 2) references a developmental research base to guide conversations with volunteers; and 3) presents a consistent, predictable course of action to address inappropriate behaviors and suggest necessary behavioral change. Extension professionals in Washington State now enjoy access to a user-friendly, web-based model providing real-time access to decision trees, form letters, and process navigation. This session will introduce you to the conflict model and give you the opportunity to utilize the system and learn more about the process.Presented by Eric Larsen, Natalie Kinion, Dan Teuteberg, Missy Cummins, Brian Brandt, and Jana Ferris, all of Washington State University Extension, Spokane

3. Lessons from Las Vegas —Gamification Can Drive Foot TrafficBally’s Skyview 1 (Indigo Tower, 26th Floor)u Facility Management Track We probably don’t usually think of the effects gamification (the application of game playing to other areas of activity) has on society. But our speaker does, especially on tourism, social relations, and identity. Dr. Daniel Sahl works at UNLV’s International Gaming Institute, but he grew up on a dairy farm near Ottawa, Ontario, so he grew up attending fair events. Dr. Sahl will share his insights on how gamification can help drive foot traffic around your event, and help your guests find what is so cool at your fair.Presented by Daniel Sahl, Ph.D., Associate Director for the Center for Gaming Innovation, University of Nevada, Las VegasSponsored by Webster Enterprises

4. Legal Q&A — How the IAFE AdvocatesBally’s Skyview 2 (Indigo Tower, 26th Floor)u Build Your Own Track Learn how to answer the BMI, ASCAP, and SECAS phone calls. Fairs enjoy a longstanding exemption but you need to understand the details. Do you know who is entitled to overtime under the new Department of Labor rule? Find out what the new DOL rule means to your 2017 budget.Presented by Jim Tucker, IAFE General Counsel

MONDAY


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5. Asset Inventory & Negotiation SkillsBally’s Skyview 3 (Indigo Tower, 26th Floor)u Sponsorship Track Negotiations are usually not a favorite job task, but are very necessary for many. Start with your inventory in order to get to negotiations. Valuing your inventory correctly is very important. Through negotiations we can better understand each party’s needs so that both can accomplish their goals. This workshop will include an inventory assessment and a negotiator exercise.Presented by Barry Feil, Celebrate Fairfax, Va.

6. Youth for the Quality Care of AnimalsBally’s Skyview 4 (Indigo Tower, 26th Floor)u Resourceful Fairs Track Youth for the Quality Care of Animals (YQCA) is a national multi-species quality assurance program for youth ages 8 to 21. The program is designed, at no cost to your fair, to provide an estimated 60 minutes of education each year and require the passing of a test to earn certification. YQCA is the result of a collaborative effort between the states that have previously offered multi-species youth livestock quality assurance programs, the National Pork Board’s Youth PQA Plus program, and representatives from other national livestock groups. YQCA is an annual education and certification program focused on food safety, animal well-being, and character awareness for youth producing and/or showing pigs, beef cattle, dairy cattle, sheep, goats, market rabbits, and poultry. The program has been designed by extension specialists and national livestock program managers to ensure it is accurate, current, and relevant to the needs of the animal industry and shows, and is appropriate for youth.Presented by Seth Derner, YQCA, and Dinah Peebles, National Pork Board

11:00 a.m.-11:30 a.m.Grow Event Revenue with Online MarketingBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech Pavilion

Time to get social! They say the only thing constantwith social media is change. With Facebook, Instagram, Snapchat,etc., strategies are changing faster than most of us can keep up.What you need to do to be successful is different from evena few months ago. Join us as we help you decipher the social networking puzzle by discussing effective tools and incorporatingnew trends into your marketing mix to build profitable networks.We will go over the latest and greatest social networking strategiesand resources including posting, advertising, and more.

Conducted by Jessica Bybee-Dziedzic, Saffire

11:00 a.m.-4:00 p.m.SLA Exhibitor’s LoungeBally’s Skyview 5 & 6 (Indigo Tower, 26th Floor)SLA Badge Required.

11:30 a.m.Doors Open for General Session

12:00 Noon-2:30 p.m.Monday General SessionParis Champagne BallroomNational Anthem: Joe VivonaIntroduction of IAFE Chair of the Board Kent Hojem, CFE,Washington State Fair

Presentation of the State & Provincial Association of Fairs’Executive of the Year: Howard Call, CFE,Ohio Fair Managers Association

Presentation of the Rising Star Award: Chelsey Jungck, CFE, Nebraska State FairSponsored by Staats

Presentation of Heritage Awards: Carol Porter, Haas & Wilkerson InsuranceSponsored by Haas & Wilkerson Insurance

Introduction of IAFE President and CEO Marla Calico, CFEIntroduction of Keynote Address: Ryan Wilkerson,

Haas & Wilkerson InsuranceKeynote Speaker Mark Mayfield

A former corporate lobbyist and nightclub performer, Mayfield is one of America’s finest humorists. Known as “The Corporate Comedian,” Mayfield has merged together his corporate background as a lobbyist and his comedy background as a nightclub performer to create an extremely unique and comedic presentation style. Raised on a farm in Caney, Kans., Mayfield received two degrees from Kansas State University and served as national president of the Future Farmers of America. He has spent time as a high school teacher, a corporate lobbyist, was partner of an innovative golf instruction facility, was a professional model and spokesperson in print and television commercials, and owned a top rated nightclub. Mayfield is author of Mom’s Rules, a comedic yet poignant look at those things Moms say to kids. He earned the “Certified Speaking Professional” designation from the National Speakers Association and has been inducted into the Speaker Hall of Fame.Sponsored by Haas & Wilkerson Insurance

Presentation of IAFE Hall of Fame Award: Errol McKoy, CFE,Retired from the State Fair of Texas

2:30 p.m.Fair SwagFair Fun Area — Paris Ballroom (Inside IAFE Trade Show)

The first 500 attendees visiting the Fair Fun Area will receivea giveaway, courtesy of Saffire.

2:30 p.m.-6:30 p.m.IAFE Trade ShowParis Ballroom

IAFE Education Foundation Silent AuctionFair Fun Area — Paris Ballroom (Inside IAFE Trade Show)

3:00 p.m.-4:45 p.m.YPI General Meeting & Happy HourParis Versailles 3 & 4

All attendees under age 40 are invited.

MONDAY

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3:00 p.m.-6:00 p.m.Beyond the Booth ShowcasesShowcase Areas 1 & 2 — Paris Ballroom3:00 p.m.-3:15 p.m. (Area 1) Skip Banks the Balloon Man Presented by That’s Entertainment International3:15 p.m. - 3:30 p.m. (Area 2) The Dweebs Presented by Evergreen Music Network3:45 p.m.-4:00 p.m. (Area 1) B2Wins Presented by Metropolis Management4:00 p.m.-4:15 p.m. (Area 2) Snap Boogie Presented by Metropolis Management4:30 p.m.-4:45 p.m. (Area 1) Samuel Lee Presented by Metropolis Management4:45 p.m.-5:00 p.m. (Area 2) Chef Landry’s Comedy Cajun Cooking Show Presented by WOW Attractions5:15 p.m.-5:30 p.m. (Area 1) The Dweebs Presented by Evergreen Music Network5:30 p.m.-5:45 p.m. (Area 2) Mega Magic — Magician Mike D’Urzo

3:30 p.m.-4:30 p.m.2016 & 2017 IAFE Committee Chairs MeetingParis Bordeaux

4:15 p.m.SLA Annual MeetingBally’s Skyview 3 (Indigo Tower, 26th Floor)

Tuesday, November 29, 2016


4:30 p.m.-5:30 p.m.Heritage Award Winners Meet & GreetTrade Show Lounge

Stop by to congratulate the 2016 winners!

5:30 p.m.-6:30 p.m.IAFE Chair’s Reception in the Trade ShowParis Ballroom

Beer provided at the IAFE Education Foundation Bar.Light hors d’oeuvres and cash bar.

Sponsored by Funtastic Traveling Shows

6:00 p.m.NICA Industry Appreciation ReceptionPenthouse Suite (Indigo Tower, 26th Floor)

6:15 p.m.Trade Show DrawingsTrade Show Lounge

Drawing for a Cutlery Set Sponsored by Kitchen CraftDrawing for a Set of Golf Clubs Sponsored by PopulousQualifying Drawing for the Grand Prize Three qualifiers will be drawn each day (Monday, Tuesday, and Wednesday) from among all registered attendees. At 1:00 p.m. on Wednesday, Nov. 30, a drawing from among the nine qualifiers will determine the winner. Trade Show exhibitors are not eligible. Sponsored by Ray Cammack Shows

MUST BE PRESENT TO WIN ALL DRAWINGS.

7:00 p.m.NALSRMA MeetingParis Loire

7:45 a.m.-8:30 a.m.Continental BreakfastParis Versailles BallroomSponsored by American Farm Bureau Foundation for Agriculture

MONDAY

TUESDAY


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8:30 a.m.-10:00 a.m.Tuesday General SessionParis Champagne BallroomPresiding: IAFE Chair Kent Hojem, CFE, Washington State FairPresentation of North American Midway EntertainmentCompetitive Exhibits Awards: Jeff Blomsness, CEO,North American Midway Entertainment, and IAFE Competitive ExhibitsCommittee Chair Delana Romero, Santa Clara County Fair, Calif.

Presentation of the Excellence in Agriculture Awards: Mike Hnatt, ShoWorks, and IAFE Agriculture Committee Chair Brian Bolan, CFE, Wisconsin State FairSponsored by ShoWorks

Couch Conversation Thought leaders in the agriculture industry will be on hand, sharing their innovative perspectives on the critical role fairs have in communicating agriculture’s true story, changing perspectives, and connecting fairgoers to the farm. The Couch Conversation is designed to get the audience members thinking about their role in agriculture education today. This talk show format will be moderated by Mike Pearson, host of television program “Market to Market” and Iowa Grand Champion Market Hog exhibitor from the Madison County Fair in Winterset, Iowa. The inaugural panel will feature Aaron Alejandro, Executive Director of the Texas FFA Foundation; fifth generation North Dakota rancher Jerry Doan; and Kelly Mosley, owner of Amazing Grace Crop Maze and a career/technical education specialist in Clay County, Fla., schools.Sponsored by Protect the Harvest

Drawing for 4 Sets of 3 Side-by-Side Triton Show PensSponsored by Triton Barn Systems

9:00 a.m.-10:00 a.m.SLA Memorial ServiceBally’s Skyview 3 (Indigo Tower, 26th Floor)

10:00 a.m.-11:00 a.m.SLA Board MeetingBally’s Skyview 3 (Indigo Tower, 26th Floor)

10:15 a.m.-2:30 p.m.IAFE Ed ShedBally’s Event Center (Indigo Tower, 1st Floor)


10:30 a.m.-11:30 a.m.Round Table Discussions — First SessionBally’s Event Center (Indigo Tower, 1st Floor)

Don’t worry about missing a topic! All Round Table topicsdiscussed during the first session will be repeatedduring the second session from 12:00 Noon-1:00 p.m..

1) Payment Systems for Concessions and Audit RequirementsFirst Session — Dennis Larson, CFESecond Session — Sandy Class

2) Preparing Future VolunteersFirst Session — Ismael RamosSecond Session — Christian Kowieski

3) Creating a Welcome Manual for Your VendorsFirst Session — Vince Agnifili, CFESecond Session — Kathy Ross

4) Fresh Ideas on Queen/Ambassador ContestsFirst Session — Joan WarrenSecond Session — Kattie Hansen

5) How to Hire a Livestock Judge —Expectations, Contract, and EtiquetteFirst Session — Stacey Wade, CFESecond Session — Barney Cosner, CFE

6) Stall Cleaning Optionsu Facility Management TrackFirst Session — Lori MarshallSecond Session — Matt Daly

7) Unique & New Competitive Contests+ Round Table Plus — Bally’s Grand SalonFirst Session — Eileen Walsh GrzeniaSecond Session — Bev Fisher, CFE

10:30 a.m. - 11:30 a.m.Workshops1. Revolutionize Your Website & Ticketing with SaffireBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech Pavilion If the thought of getting a new website or ticketing platform (and managing them yourself!) sounds like a daunting task, this is the session for you! Saffire has helped hundreds of fairs and events just like yours revolutionize the way they manage their online presence. In this session, we’ll show you how controlling your website with Saffire has changed this year and how we expect to grow in the future. We’ll also discuss how to increase your revenue and improve efficiency with your entire ticketing process. Who knows? You may even want to begin your own online revolution this year!Conducted by Cassie Roberts & Aaron Pederson, Saffire

TUESDAY

Mike Pearson Aaron Alejandro

Jerry Doan Kelly Mosley

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2. Ag Lab: Collaboration to Design the Farm-to-ForkExperience of the FutureBally’s Event Center (Indigo Tower, 1st Floor)u Training Corral This event started when two different fairs, literally around the world from each other, called the IAFE Office in the same week looking for the newest, most innovative Agricultural Education experiences at fairs. Those calls got the wheels turning. There are lots of great ways to present agriculture at fairs, but what if we could design the future? Let’s TRY! Hear the results of collaboration from some creative thought leaders with a passion for agriculture. See what they came up with for the Ag Experience Pavilion of the future. Get involved in this workshop. Ask questions. Make comments. Add your two cents, and steal a few ideas of your own.Facilitated by Rebecca Desmond, California Fair Services AuthorityPresented by a group of future thinkers after brainstorming together

3. “Spin to Win” and Other Fair Media/Promotion IdeasBally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)u Resourceful Fairs Track All fairs need to be resourceful; so how do you promote your fair through new and resourceful ideas? These fair members will share what worked for them, and even a couple things that didn’t. They will discuss relationship building, event coverage, interviews, media kits, and everything in between. Learn how to make the media your ally and report in the way you want it told.Moderated by Amanda Griesheimer, CFE, Washington Town & Country Fair, Mo.Panelists to include Ron Jeffries, Central States Fair, S.D.; Marie Pflipsen, Benton County Fair, Minn.; and Stacey Sharp, Robert Sharp & Associates

4. Igniter — Live!Bally’s Bronze 3 (Indigo Tower, 1st Floor)u Build Your Own Track By definition, “crowdsourcing” combines the efforts of numerous volunteers. Each person’s contribution combines with those of others to achieve a cumulative result. This workshop needs a topic! On Sunday, the Ed Shed will have a place to suggest topics. Voting dots will be provided to each attendee. Post an idea and then vote for what you want to discuss using the dots; you will decide what will be discussed today! We will announce via the IAFE Convention App and at the General Session on Tuesday morning what the topic will be. Join the fun!Moderated by Jen Puente, CFE, Wisconsin State Fair, and Mark Sparks, Triangle Talent

5. Momma Told Me There’d Be Days Like ThisBally’s Silver (Indigo Tower, 1st Floor)u Leadership/Professional Development Track Stressed out? Lethargic? Burned out? This program will help you solve those ills by learning five behaviors that will help balance your life and by learning techniques to deal with your biggest stressor . . . PEOPLE!Presented by Mark Mayfield, CSPSponsored by Superior Sleep Experience

6. Double Jeopardy: What is the Cost of Doing Business?Bally’s Gold (Indigo Tower, 1st Floor)u Build Your Own Track Join us for a game of Jeopardy … with a twist! You will enjoy this lighthearted learning session. Presented by NICA and the IAFE, our game show will reveal the many categories, complexities, and cost centers of running a mobile concession and the fairs that host them.Game technology provided by the Dutchess County Fair, N.Y.Hosted by Andy Guerriero, Variety AttractionsStage Manager: Rey O’Day, National Independent Concessionaires Association (NICA)

7. Unmanned Aircraft Systems — An Overview of DronesBally’s Skyview 1 (Indigo Tower, 26th Floor)u Revolutionary Track What are they? What issues can they cause at your event? What is the FAA doing to safely integrate UAS into the national airspace system?Presented by David May, UAS Integration Office, FAA

8. Staying Relevant During Non-Fair TimesBally’s Skyview 2 (Indigo Tower, 26th Floor)u Facility Management Track Don’t let your facility stay empty during times other than the fair. What are your untapped markets and how can you creatively use your buildings? These experienced facility usage committee members will share their ideas.Moderated by Bill Dutcher, CFE, MontanaFairPanelists to include Claudine Davis, North Carolina State Fair; Rusty Volk, CFE, Northern Wisconsin State Fair; and Rich Hartzell, CFE, Spokane County Interstate Fair, Wash.

9. Best of Sponsorship Award WinnersBally’s Skyview 4 (Indigo Tower, 26th Floor)u Sponsorship Track Hear from the IAFE Sponsorship Award contest winners. What ideas rose to the top? How were these award-winning fairs successful with their new sponsorship programs?Moderated by Jeannie Domeyer, CFE, Delaware County Fair, IowaPanelists to include Helen McPeak, Wilson County Fair, Tenn.; Maggie Ellison, Event Marketing Strategies; Kari Mergen, Missouri State Fair; Beth Ryan, North Dakota State Fair; and John Rothwell, Royal Agricultural and Horticultural Society of SA Inc.

11:00 a.m.-4:00 p.m.SLA Exhibitor’s LoungeBally’s Skyview 5 & 6 (Indigo Tower, 26th Floor)

11:30 a.m.-12:00 NoonRecharge Stretching BreakBally’s Event CenterLed by Priscilla Gerrard, Topsfield Fair, Mass.

TUESDAY


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TUESDAY


11:45 a.m.-12:15 p.m.Cha-Ching! Is Your Website Rolling in the Dough?Bally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech Pavilion

Join us for a fun session chock-full of website tips and tricks.We can tell you how to increase your revenue online and where youshould put information to reach the most customers. We’ll even givesuggestions based on current websites from audience volunteers.You’ll leave an online expert!

Conducted by Jodi Buresh, CFE, Saffire

12:00 Noon-1:00 p.m.Round Table Discussions — Second SessionBally’s Event Center (Indigo Tower, 1st Floor)

Don’t worry about missing a topic! All Round Table topicsdiscussed during the first session from 10:30 a.m.-11:30 a.m.will be repeated during this second session. Please seethe first session for topic details.

12:00 Noon-1:00 p.m.Workshops1. Dealing with THAT Smell in Your Livestock FacilitiesBally’s Event Center (Indigo Tower, 1st Floor)u Training Corral You know it when it hits your nose the minute you walk into the barn or arena — ammonia. Did you know it might also cause illness in both show animals and in people? Find out the details on how microbial products can eliminate ammonia and reduce solids. Bio S.I. Technology products can successfully eliminate the cause of ammonia, rather than merely treating the symptoms.Presented by Brandon Boughen, M.Ag, Bio S.I. Technology

2. Give Your Community Impact Elevator Pitch — GO!Bally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)u Leadership/Professional Development Track An elevator pitch is a brief (no longer than a short elevator ride), persuasive speech that you use to spark interest in what your organization does. Are you ready to give an elevator pitch for your fair? You never know when the opportunity may be in front of you. Do you know your story? Do you know your audience? This session will help you prepare your pitch. Develop and practice it. You may be selected to practice your pitch!Presented by Rick Pickering, CFE, California State Fair

3. Igniter — Live! (Session 2)Bally’s Bronze 3 (Indigo Tower, 1st Floor)u Build Your Own Track By definition, “crowdsourcing” combines the efforts of numerous volunteers. Each person’s contribution combines with those of others to achieve a cumulative result. This workshop needs a topic! On Sunday, the Ed Shed will have a place to suggest topics. Voting dots will be provided to each attendee. Post an idea and then vote for what you want to discuss using the dots; you will decide what will be discussed in this slot! We will announce via the IAFE Convention App and at the General Session on Tuesday morning what the topic will be. Join the fun!Moderated by Jerry Hammer, CFE, Minnesota State Fair, and Michael Bradley, California Mid-State Fair

4. Legal Issues for Champions of Animal WelfareBally’s Silver (Indigo Tower, 1st Floor)u Build Your Own Track This session will help planners and managers for animal programs at fairs and exhibitions to prepare for the legal challenges of animal rights groups. Reviewing the law and discussing some common sense approaches to dealing with activists will help you plan or refine your existing plan to respond to the challenges with strength and confidence. Preparation will assist you in educating the public and policy makers on the value of your work with animals. There will be time for questions and shared experiences. Learning objectives for the session: 1) The well-being of animals is not the end goal of animal rights groups. 2) The law treats ownership of animals with a balance of rights and responsibilities, and owners need to use the law to protect their animals from activist activities. 3) The good work being done to educate the public and advance the health and welfare of animals through fairs and exhibitions is at risk of being undone by the animal rights agenda.Presented by Linda Chezem, J.D.-Retired as the first female circuit court judge in Indiana and from the Indiana Court of AppealsSponsored by Protect the Harvest

5. Stage Production Elements — Sound, Light, VideoBally’s Gold (Indigo Tower, 1st Floor)u Revolutionary Track This workshop will center on discussions for fairs that will cover not only grandstands, but both free and small venue stages as well. The discussions will include production vendor negotiations, production management, booking negotiation tips, venue strategies, and event safety.Presented by Dale Kivimaki, Freestyle Productions; Renee Alexander, CFE, Minnesota State Fair; and Mark Cockriel, On Cue SystemsSponsored by WME

6. Communication & Cooperation with 4-H &Extension RepresentativesBally’s Skyview 1 (Indigo Tower, 26th Floor)u Resourceful Fairs Track As the role of Cooperative Extension evolves, communication between agents and fairs must also evolve. As a fair, we can’t assume that a new agent will know and continue in the same role as the agent that just retired. Hear from these successful partnerships about their journey.Moderated by Joe Yedlik, CVFM, Great Jones County Fair, IowaPanelists to include Carrie Stark, PhD, State 4-H Program Director, University of Nevada Cooperative Extension; John Harms, CFE, Great Jones County Fair, Iowa; and Eric Larsen, Washington State University Cooperative Extension

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TUESDAY

7. Show Us the MoneyBally’s Skyview 2 (Indigo Tower, 26th Floor)u Facility Management Track How do you get money for your fairgrounds projects? This session is designed to present current ideas from different- sized fairs and markets for obtaining money, but then we will put groupthink to work. This interactive workshop will assemble ideas for fairs of all sizes to learn more about getting money for your project.Moderated by Ray Allison, Indiana State FairPanelists to include Charlie Smith, Populous; Tim O’Toole, Oklahoma State Fair; Ron Rohr, National Western Stock Show & Rodeo, Colo.; Clint Chitsey, Williamson County Exposition Center, Texas; and David Forkner, Populous

8. Strategic Online TicketingBally’s Skyview 4 (Indigo Tower, 26th Floor)u Build Your Own Track Ticketing, paired with a strategic marketing plan can be life-changing for an event. Tracking data over several years can be a great predictor. A combination of strategically planned price increases, upsells, and social media plans shows what can and can’t work.Presented by Barry Feil, Celebrate Fairfax, Va., and Aaron Bare, EtixSponsored by Etix

12:30 p.m.-1:00 p.m.Your Digital Playbook: Navigating the Endless Options

for Digital Engagement with Your GuestsBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech Pavilion

The web, social media, e-mail, apps, onsite installations, and moreare transforming guest experiences. This session will provide bothinformation and hands-on instruction on how to research, plan, andexecute your digital efforts with maximum efficiency and impact.

Conducted by John Kreicbergs, AppTapp/Propaganda3

1:00 p.m.Fair SwagFair Fun Area — Paris Ballroom (Inside IAFE Trade Show)

The first 500 attendees visiting the Fair Fun area will receivea giveaway, courtesy of Fair Publishing House.

1:00 p.m.-5:00 p.m.NICA / Sysco MeetingBally’s Directors Room (Indigo Tower, 1st Floor)

1:00 p.m.-5:30 p.m.IAFE Trade ShowParis Ballroom

IAFE Education Foundation Silent AuctionFair Fun Area — Paris Ballroom (Inside IAFE Trade Show)

1:15 p.m.-2:15 p.m.2017 Committee Round Table MeetingsBally’s Event Center (Indigo Tower, 1st Floor)

Most administrative, activity, and educational program committeeswill meet to outline projects for 2017. Committee participationis encouraged. If you would like to participate, please joinan Educational Program Committee of your choice. A list of allCommittee Chairs can be found on page 50.

1:30 p.m.-5:15 p.m.Beyond the Booth ShowcasesShowcase Areas 1 & 2 — Paris Ballroom1:30 p.m.-1:45 p.m. (Area 1) Tom as Garth/Tom Davis1:45 p.m.-2:00 p.m. (Area 2) The Doo-Wah Riders Presented by Harmony Artists2:15 p.m.-2:30 p.m. (Area 1) Team T&J2:30 p.m.-2:45 p.m. (Area 2) Tana Matz Presented by Metropolis Management3:00 p.m.-3:15 p.m. (Area 1) Dale Jones Presented by Dale Jones Entertainment3:15 p.m.-3:30 p.m. (Area 2) Scott’s Crazy Comedy Magic Show Presented by Capitol International Productions3:45 p.m.-4:00 p.m. (Area 1) The Body Poets Presented by Metropolis Management4:00 p.m.-4:15 p.m. (Area 2) My Body Sings Electric Presented by Metropolis Management4:30 p.m.-4:45 p.m. (Area 1) Professor Smart Presented by Harmony Artists4:45 p.m.-5:00 p.m. (Area 2) Powerhouse!!! Presented by Harmony Artists

2:00 p.m.-3:00 p.m.OABA/CalPro MeetingBally’s Skyview 3 (Indigo Tower, 26th Floor)

2:30 p.m.-4:00 p.m.Young Professionals Initiative (YPI) Ment-A-Minute/

Mentor Social MixerParis Versailles 3 & 4

All registered attendees under the age of 40 and the invitedmentors are welcome.

Sponsored by The Best Around

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TUESDAY


2:30 p.m.-4:40 p.m.Members of State & Provincial Associations of Fairs

WorkshopParis Versailles 1 & 2Welcome and Introductions: Howard Call, CFE,

Ohio Fair Managers AssociationWelcome and Remarks from OABA: Bob Johnson,

Outdoor Amusement Business Association (OABA)Welcome and Remarks from NICA: Michelle Card,

National Independent Concessionaires Association (NICA)2:45 p.m.-3:00 p.m.: Meet & Greet Activity3:00 p.m.-3:10 p.m.: Mark Mayfield (Potential Keynote Speaker)Short Presentations from the IAFE Speaker’s Bureau:3:10 p.m.-3:20 p.m.: Elisa Hays — “The Power of Community”3:20 p.m.-3:30 p.m.: Jeremy Parsons — “Take Care”3:30 p.m.-3:40 p.m.: jill Albanese, CFE — “Fairgrounds Beautification, Easy as ABC” / “Grand Champion Competitive Exhibits”

3:40 p.m.-4:10 p.m.: Round Tables (First Session)1) Every Person Has a Fair Story to Share Contest Jayme Buttke, CFE, Wisconsin Association of Fairs2) Helping Your Fairs Educate Their Communities about the Value of the Fair to the Community Nancy Pitz, CFE, Rocky Mountain Association of Fairs3) Programs for Doing Evaluations for Your Convention Glen Duck, Saskatchewan Association of Agricultural Societies & Exhibitions4) Convention Trade Show — Idea Swap Harry Reffner — Pennsylvania State Association of County Fairs5) Convention Workshop Topics — How Do You Come Up With Your Topics? Lisa Hardy, Alberta Association of Agricultural Societies

4:10 p.m.-4:30 p.m.: Round Tables (Second Session) Topics and presenters will remain the same; participants will swap tables from the first session.Sponsored by Outdoor Amusement Business Association (OABA)

4:40 p.m.-5:00 p.m.: Members of State & Provincial Associationsof Fairs Business Meeting

Paris Versailles 1 & 2Election of OfficersBoard of Directors ElectionsFinancial Reports


Drawing for a Cutlery Set Sponsored by Kitchen CraftDrawing for an iPad Air 2 Sponsored by WOW AttractionsQualifying Drawing for the Grand Prize Three qualifiers will be drawn each day (Monday, Tuesday, and Wednesday) from among all registered attendees. At 1:00 p.m. on Wednesday, Nov. 30, a drawing from among the nine qualifiers will determine the winner. Trade Show exhibitors are not eligible. Sponsored by Ray Cammack Shows


5:30 p.m.IAFE Associates Board Selection Credentialing MeetingParis BordeauxMeeting called to order at 5:45 p.m.Presiding: IAFE Director at Large Russ Harrison, Rudy’s Inc., Fla.

All Associate Members are invited to attend.Associate memberships are included in one of four categories.The categories are: Entertainment, Commercial Exhibits &Concessions, Carnivals/Ride Owners/Ride Manufacturers, andSuppliers & Services. Each Associate membership shall be entitledto cast one vote for a nominee for Associate Director. The nameof the person who is not a member of the Carnivals/Ride Owners/Ride Manufacturers category who receives the most votesshall be submitted to the IAFE Nominating Committeefor consideration for the nominating report during the BusinessMeeting at the Awards Reception on Wednesday night.

5:30 p.m.-6:30 p.m.Members of State & Provincial Associations of Fairs and

NAAFA SocialParis Chablis

For officers and directors of State & Provincial Associationsof Fairs and members of the National Association of AgriculturalFair Agencies. Presentation of Hall of Honor Communications Awards to State &Provincial Associations will take place.

Sponsored by Outdoor Amusement Business Association (OABA)

5:45 p.m.-6:45 p.m.CFE Reception and ToastParis Versailles 3 & 4

For Certified Fair Executives Hosted by: IAFE Chair Kent Hojem, CFE, Washington State Fair

Co-Sponsored by Populous and Markin Consulting

6:30 p.m.Clubbing with the SLAParis Champagne BallroomSee SLA for Tickets





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WEDNESDAY

Wednesday, November 30, 2016

7:00 a.m.-8:30 a.m.Past Chairs’ BreakfastParis Chablis

Hosted by: IAFE Chair Kent Hojem, CFE, Washington State Fair

8:00 a.m.-8:30 a.m.Continental BreakfastParis Versailles BallroomSponsored by Wade Shows, Inc.

8:30 a.m.-10:00 a.m.Wednesday General SessionParis Champagne BallroomPresentation of McKoy, Williams, Cow Palace, and Kitchen CraftScholarships for the Institute of Fair Management andPresentation of Graduates of the Institute of Fair Management.

Introduction of Keynote Speaker: 2016 OABA Chair Tom Gaylin,Rosedale Attractions & Shows, Inc.

Keynote Speaker Mike Egan, Director of Global Corporate Affairs, Microsoft Egan has been with Microsoft for 18 years and currently is responsible for the company’s external and political engagement, management of the Microsoft Political Action Committee, and hosting of dignitaries and leaders to the Microsoft headquarters. Egan previously served in Congress, serving as the legislative assistant to U.S. Sen. Patty Murray and Congressman Norm Dicks in Washington D.C. from 1990 to 1999, before joining Microsoft’s Legal and Corporate Affairs Department. Egan has served on the boards of directors for the University of Washington Foundation, the Good Samaritan Hospital, the University of Washington-Tacoma, the Washington State Fair Foundation, YMCA Youth and Government, the Washington Council for International Trade, and recently served as president of the University of Washington Alumni Association.Sponsored by Outdoor Amusement Business Association (OABA)


10:00 a.m.Parade to Trade Show

10:00 a.m.-1:30 p.m.IAFE Trade ShowParis Ballroom

10:30 a.m.-11:15 a.m.Certified in Volunteer Fair Management (CVFM)

OverviewParis Bordeaux

Find the answers you need about this new Certification Programfor Volunteers in Fair Management.

10:30 a.m.-12:30 p.m.Beyond the Booth ShowcasesShowcase Areas 1 & 2 — Paris Ballroom10:30 a.m.-10:45 a.m. (Area 1) Adam the Great Presented by That’s Entertainment International10:45 a.m.-11:00 a.m. (Area 2) Chad Bushell Presented by That’s Entertainment International11:15 a.m.-11:30 a.m. (Area 1) Backtrack Presented by Metropolis Management11:30 a.m.-11:45 p.m. (Area 2) Jackson Michelson Presented by That’s Entertainment International12:00 Noon-12:15 p.m. (Area 1) Quality Matters — Keeping Your Coca-Cola Profits Flowing Presented by Coca-Cola Refreshments

11:00 a.m.-12:00 NoonMid-West Fairs Association MeetingParis ChablisMembers Only

New Directors OrientationBally’s Directors Room (Indigo Tower, 1st Floor)

Pin TradingParis LoireSponsored by Plano Pin Company

11:15 a.m.-12:00 NoonCertified Fair Executive (CFE) OverviewParis Bordeaux

Find the answers to your questions about the IAFECertification Program.

12:00 Noon-1:00 p.m.Institute of Fair Management (IFM) OverviewParis Bordeaux

Find the answers to your questions about the Instituteof Fair Management.

12:15 p.m.-1:15 p.m.Trade Show TreatsParis BallroomSponsored by Powers Great American Midways

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12:30 p.m.-2:30 p.m.NICA Advisory Board MeetingBally’s Directors Room (Indigo Tower, 1st Floor)


Drawings for a Cutlery Set and Cookware Set Sponsored by Kitchen CraftDrawing for a 30' Flag Pole Sponsored by Uncommon USAQualifying Drawing for the Grand Prize and Final Drawing for the Grand Prize Three qualifiers will be drawn each day (Monday, Tuesday, and Wednesday) from among all registered attendees. At 1:00 p.m. on Wednesday, Nov. 30, a drawing from among the nine qualifiers will determine the winner. Trade Show exhibitors are not eligible. Sponsored by Ray Cammack Shows


1:30 p.m.-4:30 p.m.IAFE Ed ShedBally’s Event Center (Indigo Tower, 1st Floor)


2:00 p.m.-2:30 p.m.You Have Been HackedBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Andy Kroening, CFE, Wisconsin State Fair

2:00 p.m.-3:00 p.m.Round Table Discussions — First SessionBally’s Event Center (Indigo Tower, 1st Floor)

Don’t worry about missing a topic! All Round Table topicsdiscussed during the first session will be repeatedduring the second session from 3:30 p.m.-4:30 p.m.

1) Divorcing a Sponsoru Sponsorship TrackFirst Session — Scott Stoller, CFESecond Session — Kerry Smith

2) Expectations & Evaluation of Commercial Exhibits+ Round Table Plus — Bally’s Grand SalonFirst Session — Dennis Larson, CFESecond Session — Billy Huish

3) E-Blast Marketing — Making Clicks CountFirst Session — Cassie RobertsSecond Session — Brienna Schuette, CFE

4) Involving Breed Associations, 4-H, and FFA in Your FairFirst Session — Donna Woolam, CFESecond Session — Daryl Real

5) Traffic Patterns on Your Groundsu Facility Management TrackFirst Session — Judy CarricoSecond Session — Gary Johnson

6) Determining Open Carry/Concealed Carry Laws & RegulationsFirst Session — Shadow SeamanSecond Session — Chris Leach

2:00 p.m.-3:00 p.m.Workshops — All Attendees Welcome1. Fairs & Carnivals Working Together

for Mutual ComplianceBally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)u Build Your Own Track There is much discussion of raising the U.S. minimum wage to $15.00 per hour. What does this mean for fairs, carnivals, and concessionaires in the future? How could this impact fairgoers? Learn how operation efficiency and a better business model can assist you in fair operations and staying compliant with both federal and state regulations, all while remaining a competitive family entertainment option. The Outdoor Amusement Business Association (OABA) has assembled a panel of industry professionals to present this topic.Moderated by OABA Chair Tom Gaylin, Rosedale Attractions & ShowsPanelists to include John Sykes, CFE, East Texas State Fair; Jerome Hoban, Alameda County Fair, Calif.; Ron Burback, Funtastic Traveling Shows; and Eric Bates, Bates Brothers AmusementsSponsored by Butler Amusements

2. What Can We Learn from Festivals To AmpYour Event & Level Up Brand Engagementin a World of Pokémon GO?Bally’s Silver (Indigo Tower, 1st Floor)u Revolutionary Track Without a doubt, festivals and events have become a boon for brands. Last year, Nielsen research reported that 76% of festival-goers feel more favorable towards brands that sponsor a tour or concert. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. Research has shown that integration into the very fabric of the event itself is key. Join John Kreicbergs, one of the co-founders of the event-based technology platform AppTapp, as he highlights the hows and whats & the dos and don’ts of geo-based brand engagement for festivals and events. Learn about the current landscape of location-aware experiences both in and out of the festival industry, how principles of game design and player engagement can be applied to attendee activation, and how sponsors and events can mutually benefit.Presented by John Kreicbergs, AppTapp & Propaganda3

WEDNESDAY

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3. No Big Name Entertainment . . . Now What?Bally’s Gold (Indigo Tower, 1st Floor)u Resourceful Fairs Track We all know that entertainment has become a challenge. There is more competition not only for ticket buyers, but for touring acts in every market. Come discuss some creative ideas with these resourceful fairs.Moderated by Shari Black, CFE, Wisconsin State FairPanelists to include Lisa Rogers, Rogers County Fair, Okla.; Nick Pelham, Steuben County Fair, N.Y.; and Howard Call, CFE, Ohio Fair Managers Association

4. Finding Balance: Enhancing Fair Traditionswith the Flair of TodayBally’s Skyview 1 (Indigo Tower, 26th Floor)u Build Your Own Track Come join this group of long-time fair managers and their new co-workers, as they share ideas and examples of how they have worked together balancing honored traditions with modern enhancements.Presented by The IAFE Young Professionals Initiative (YPI)Panelists from Triangle Talent, Oklahoma State Fair, Kissimmee Valley Livestock Show & Osceola County Fair, and Utah State Fair

5. Managing Sponsor ActivationsBally’s Skyview 2 (Indigo Tower, 26th Floor)u Sponsorship Track What is Sponsorship Activation? Are both parties (you and the sponsor) promoting their involvement with the event? It really is a win-win combination for everyone with a vested interest to work together for activation.Moderated by Chelsea Hajny, Central Washington State FairPanelists to include Steve Richo & Mark O’Shea, Noise New Media; Chelsea Hajny, Central Washington State Fair; and Derek Ricci, Brown County Fair, S.D.

6. Leadership: Don’t Overthink ItBally’s Skyview 3 (Indigo Tower, 26th Floor)u Leadership/Professional Development Track Our world needs strong leadership and vision grounded in core values and draws upon the talents/strengths of individuals within groups, businesses, and organizations. Leadership: Don’t Overthink It will focus on proven skills and techniques used by professionals to stay motivated, inspire others, and offer a clear vision for personal and professional success. Our presenter will provide techniques on engaging individuals in organizations, daily tips that set leaders apart, and the essence of core values that provide the baseline for excellence.Presented by Aaron Alejandro, Texas FFA Foundation

2:20 p.m.-4:30 p.m.IAFE Flow SessionsBally’s Event Center (Indigo Tower, 1st Floor)u Training Corral

These fast-moving innovative sessions will stretch yourimagination. Come dream with us. Think “TED Talk” presentation style.

Moderated by Lori Cox, CFE, Big Sky Country State Fair, Mont. The first Flow Session will start at 2:20 p.m., with each subsequentFlow Session beginning shortly after the previous one ends.

Instagram Ideas for Promoting Your Venue or Event Quickly go through some cool Instagram ideas to market your venue or event. What’s trending now? What’s old school? How do you engage your audience so they stay connected? In the ever-changing social media world, stay up-to-date.Presented by Jodi Buresh, CFE, Saffire

Kids’ Corner & Calm Room In order to provide families who attended the fair a place to take a break from the busy midway, Westerner Days created a “Kids’ Corral,” located indoors just off the midway with interactive displays and an indoor play structure where parents were able to allow their children to enjoy crafts, games, and just a bit of basic play. New to this year’s fair, they also created a “Calm Room” — a quiet place where families are able to relax in a quiet setting with comfy couches and an indoor planetarium. Learn how to incorporate similar ideas into your own fair for the benefit of your fair families.Presented by Ben Antifaiff, Westerner Days Fair & Exhibition, Alberta

Social Media Promotions Social Media Promotions — these aren’t contests, they’re promotions! What works? What doesn’t? Who is your target audience? Sharing stories — this is the latest trend. People want “feel good” visual stories that capture the excitement while promoting your events. Jodi will talk about a bunch of different ideas that have worked for some, but not for others — all in 10 minutes!Presented by Jodi Buresh, CFE, Saffire

Taking Your Fair or Festival Smoke-Free For those fairs and festivals considering going smoke-free within the common public shared areas, learn from fairs who have already taken the leap. Steps, partners, and results.Presented by Kelly Larson, CFE, Alaska State Fair

What Pokémon Go Teaches Us About Event Expectations Pokémon Go was a breakaway hit on the iPhone this summer. This presentation will discuss what made this a phenomenon and how fairs and festivals can tap into this mindset that affected not just youth or millennials, but adults of all ages. The lessons learned from this app apply not only to the digital world but also the physical world, including the layout of your event.Presented by Jeff Abele, Grandstand Apps

2:45 p.m.-3:15 p.m.Facebook LiveBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Beth Ryan, North Dakota State Fair

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3:30 p.m.-4:00 p.m.IAFE Online ResourcesBally’s Bronze 4 (Indigo Tower, 1st Floor)u Tech PavilionConducted by Rebekah Lee, IAFE

3:30 p.m.-4:30 p.m.Round Table Discussions — Second SessionBally’s Event Center (Indigo Tower, 1st Floor)

Don’t worry about missing a topic! All Round Table topicsdiscussed during the first session from 2:00 p.m.-3:00 p.m.will be repeated during this second session. Please see the firstsession for topic details.

3:30 p.m.-4:30 p.m.Workshops1. Revolutionary Pitch ContestsBally’s Bronze 1 & 2 (Indigo Tower, 1st Floor)u Revolutionary Track What new contests did you add to your event? These fairs added a new business pitch contest, each with a different twist. Hear how it came about, the positives, and their challenges. What will they do different next year?Moderated by Melina Parsons, Oklahoma State FairPanelists to include Virginia Ludy, CFE, Canadian National Exhibition Association, Ontario, and Jay Carlson, California State Fair

2. Competitive Exhibits — Active NetworkingBally’s Bronze 3 (Indigo Tower, 1st Floor)u Build Your Own Track What a fun way to finish your convention with your competitive exhibits friends! Come meet your peers and help create and take project ideas that you could do at your fair.Moderated by Ismael Ramos, Jr., Miami-Dade County Fair, Fla.; Amanda Bretz, Tulsa State Fair, Okla.; and jill Albanese, CFE, Wisconsin State Fair

3. Tools & Training for Fairs from the U.S. Departmentof Homeland SecurityBally’s Silver (Indigo Tower, 1st Floor)u Facility Management Track Recent events in Europe and in the United States only serve to re-inforce the need to be ever vigilant and to take prudent steps to be prepared. During the workshop, attendees will learn about the broad scope and practical application of products and services offered by DHS that are free to Outdoor Events Subsectors of any size and scope in this national critical infrastructure sector. Attendees will gain an enhanced awareness of how DHS/CFS can assist them in protecting their venues, employees, guests, and neighbors, and mitigating casualties or loss of life and the potential damage to facilities as a result of natural or manmade disasters. Training, best practices, lessons learned, and industry guidelines developed through collaboration with private sector partners will be delivered, including: • Active shooter profile vs. armed attacker dynamic (weapon of convenience) • Natural Disasters and Extreme Weather • Cyberattacks • Improvised Explosive Devices (IEDs) and Vehicle Improvised Explosive Devices (VIEDs) • Protective Measures Guides for Outdoor Events • Public Screening Best Practices • Look for the Department of Homeland Security at the Ed Shed and after the DHS workshop to pick up free information fact sheets, guides, and other products.Presented by Victor Benavides, Lead Analyst for the Outdoor Events Subsector, which includes representation of state fairs and festivals, rodeos and stock shows, agricultural expositions and attractions, and amusements and carnivals — Commercial Facilities Section, Department of Homeland Security

4. Advanced Marketing Concepts for ConcertsBally’s Gold (Indigo Tower, 1st Floor)u Build Your Own Track Learn the latest about using technology, analytics, and numerous social media channels to promote your concerts and engage your fair audience.Presented by Steve Richo & Mark O’Shea, Noise New Media; Mallory Hines, San Antonio Stock Show & Rodeo, Texas; and Tom Keffury, California Mid-State Fair

5. Transfer of Ownership — A Listening/Sharing SessionBally’s Skyview 1 (Indigo Tower, 26th Floor)u Build Your Own Track Come discuss current best practices and help our committee and task force gather feedback on the opportunities, barriers, and concerns. They will continue their work to create a white paper to be presented in 2017.Hosted by the IAFE Industry Relations Committee and Task Force membersModerated by Russ Harrison, Rudy’s Inc. and Greg Chiecko, CFE, Eastern States Exposition, Mass.

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6. Building More Effective TeamsBally’s Skyview 3 (Indigo Tower, 26th Floor)u Leadership/Professional Development Track Teams have always been, and will always be, an essential ingredient for building a successful business. Building a great team takes planning and ongoing effort to get them right — and to keep them that way. Team development is something that is often ignored even though effective teams are vital in the success of an organization. Good teamwork doesn’t just happen; managers play an essential role in developing and leading successful teams. Learn strategies and facilitation techniques for building great teams and creating successful team dynamics. Topics will include: the team building process, workplace culture, interpersonal team communications, problem-solving and group decision-making, personality differences within teams, and motivation. With increased awareness of basic tools for addressing common challenges you can develop skills that enhance communication and trust, and align team members around shared goals so they can effectively plan, communicate, execute, and deliver.Presented by Brent Hathaway, Dean of the Lee Business School, University of Nevada, Las Vegas

7. Creating the VIP Fair ExperienceBally’s Skyview 4 (Indigo Tower, 26th Floor)u Sponsorship Track Join us for our very own VIP experience in the Skyview 4 room on the 26th Floor of Bally’s hotel. Enjoy the view from floor-to- ceiling windows as you stroll down the hall to our education experience. You will be welcomed into the room by our hosts. They will make sure you are comfortable for our learning and sharing experience. During the event we will have presentations and group discussions about Consumer VIP areas at your fairs and events, and special VIP areas you set up for your Sponsors.Hosts to include Maggie Ellison, Event Marketing Strategies; Paula Beadle, Caravel Marketing; Tracey Gardner, Mississippi State Fair; and a team from Tandem Partnerships

5:00 p.m.-7:00 p.m.Annual Business Session and Awards ReceptionParis Champagne BallroomBusiness Session: IAFE Chair Kent Hojem, CFE, Washington State Fair,

PresidingMasters of Ceremonies for Awards Gala: Miranda Muir,

Kissimmee Valley Livestock Show & Osceola County Fair, Fla., andChelsey Jungck, CFE, Nebraska State Fair

Business Session and Awards Presentation begins at 5:00 p.m.with Reception immediately following.

Presentation of OABA Circle of Excellence Awards: 2016 OABA ChairTom Gaylin, and OABA Excellence Committee Chair Jay Strates

Presentation of Etix Innovation in Sponsorship Awards: Paul Laughter,Sponsor and Chelsea Hajny, Sponsorship Committee Chair

Presentation of Coca-Cola Membership Awards: Zach Risen, Sponsor,and Cody Cashman, Membership Committee Chair

Presentation of the K & K Insurance Communications Awards:Ron Norton, Sponsor and Kristi Chuckel, Advertising, Promotions &PR Committee Chair

Reception Sponsored by Spectra by Comcast Spectacor.Beer, wine, and hors d’oeuvres provided.

A SPECIAL THANK YOUTO THESEADDITIONAL SPONSORS:

Tech Pavilion Sponsored by Saffire

Training Corral Sponsored by Bio S.I. Technology

Information Booth Sponsored by EMC Tickets

Convention Lapel Pins Provided byPlano Pin Company

Convention Survey Sponsored by EventCorp Services

Staff Radios Sponsored by Communications Direct

Pocket Program Sponsored by ShoWorks

Badge Lanyards Provided by K&K Insurance

Contest Entry USB Drives Provided byNorth Carolina State Fair

General Session Stage Sponsored byFreestyle Productions, Inc.

Consulting Services Provided byTesconi Event & Management Solutions

Trade Show Lounge Sponsored byIAFE Education Foundation

Trade Show Marketing Support Provided byPro View Global Digital Surveillance

Training Corral Livestock Panels Provided byW-W Manufacturing

Mobile App Support Provided bySpecial Event Engineering LLC

Badge Ribbons Provided by Fair Publishing House

Refreshment Stations Sponsored byAustralian Battered Potatoes, LLC; The Best Around;Giant Slide; Gist Silversmiths, Inc.; and Populous

IAFE Education Foundation Support Provided byLagunitas Brewing Company,

McKinney Food Services, Rudy’s Inc.,and Swifty Swine Productions

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Thursday, December 1, 2016

6:00 a.m.-10:00 a.m.Boarding Pass Printing CenterParis Concorde A

8:30 a.m.-2:00 p.m.Institute of Fair Management Course:Consumer Protection Program E. coli WorkshopParis Versailles 1 & 2

Contamination from E. coli and other enteric pathogens continuesto pose a tremendous risk to all fairs when fair guests interactwith animals in livestock barns, petting zoos, birthing centers, etc.In this workshop, you’ll learn more about the pathogen, discoveroperational and management options any size fair can implement,and meet one-on-one with workshop facilitators to review programsyou have in place at your facility. Each attendee will:• Receive and take home a 3-ring binder which includes workshop information and includes templates for record keeping and signage.

• Participate in a sample exercise to identify contact zones and types of corrective actions to be deployed• Learn about a variety of operation tactics to consider for corrective actions appropriate for their own particular situation• Meet one-on-one with Dr. Stephen Neel or Joe Yedlik, CVFM to review the particulars of their site — what is currently being done to protect guests and what tactics to consider implementing• Receive a certificate of completion

Presented by Dr. Stephen Neel, Technical Solutions International, andJoe Yedlik, CVFM, Great Jones County Fair, Iowa

ADDITIONAL FEE REQUIRED. $175 for your fair’s first attendeeand $160 (with binder) or $144 (no binder) for eachadditional attendee.

Sponsored by Haas & Wilkerson InsuranceThis is a required for-credit course of the Institute of FairManagement, but all IAFE members are encouraged to participate.

9:00 a.m.-11:00 a.m.IAFE Board of Directors Meeting & BreakfastBally’s Skyview 1 (Indigo Tower, 26th Floor)

THURSDAY

2017 is our LAST year in Vegas!

Don't miss the fun!

SAVEthe

DATE:2017 IAFE ConventionNovember 26-29 (Paris Hotel, Las Vegas, Nevada)

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SATURDAY SUNDAY - Amazon S3 · Saturday, November 26, 2016 12:00 Noon-5:00 p.m. IAFE Board of Directors Meeting & Lunch Bally’s Skyview 1 (North Tower, 26th Floor) Sunday, November